BRAND

BRANDING

EXAMPLES OF BRANDS

EXAMPLES OF BRANDS

THEY

ARE ALSO BRANDS

A BRAND IS THE IDEA OR

IMAGE OF A SPECIFIC PRODUCT OR

SERVICE THAT CONSUMERS

CONNECT WITH, BY IDENTIFYING THE NAME, LOGO, SLOGAN, OR DESIGN OF THE COMPANY WHO OWNS THE

IDEA OR IMAGE.

A BRAND IS A "NAME, TERM, DESIGN, SYMBOL, OR ANY

OTHER FEATURE THAT IDENTIFIES

ONE SELLER'S GOOD OR

SERVICE AS DISTINCT FROM THOSE OF OTHER SELLERS."

WHAT CAN BE

BRANDED ?

GOODS

SERVICE

EVENTS

EXPERIENCES

PERSON

PLACE

PROPERTIES

ORGANISATIONS

INFORMATION

BRAND

SHOULD BE….

SUGGESTIVE

DISTINCTIVE

EASY TO IMPLEMENT

EASY TO PRONOUNCE

CAPABLE OF BEING REGISTERED

BRANDING IS THE ART OF

ALIGNING WHAT YOU WANT PEOPLE TO THINK ABOUT YOUR COMPANY WITH WHAT PEOPLE

ACTUALLY DO THINK ABOUT YOUR COMPANY

FUNCTION OF

BRANDING

PRODUCT DIFFERENTIATION

V/s

ADVERTISEMENT

QUALITY

V/s

PROTECTION OF GOODS

CONSUMER PROTECTION

V/s

PROS OF BRANDING

EASY TO ADVERTISE EASY TO IDENTIFY INCREASE IN SALES INCREASE IN GOODWILL

EASY TO RECOGNISE MENTAL SATISFACTION

CONS OF BRANDING

COSTLY AFFAIRS

IMPERSONAL

FIXED IMAGE RISK

BRAND EQUITY

SOCIAL MEDIA AND BRANDING

CONNECTING CUSTOMER FROM ALL SOCIAL PLATFORMS

7 REASONS WHY SOCIAL MEDIA IS AN ABSOLUTE MUST FOR BUSINESS BRANDING

Showcase Your Brand Develop a loyal community of prospects

Increase digital exposure Enhance company trustworthiness

Expand sales Boost traffic and search engine ranking

Cut marketing costs

Brand

Branding Function of branding

Pros & cons of branding

Social media and branding

CREDIT

Philips kotler

Marketing Management : a south Asian perspective

Google Image Search

Prof. Sameer Mathur IIM-L

Marketing Management : DR. Ajeet Kumar Shukla

Slideshare.net

PRESENTATION BY

B. COM, MAHATMA GANDHI KASHI VIDYAPITH

VARANASI

INTERN IIM-L (MARKETING MANAGEMENT)

MENTOR: PROF. SAMEER MATHUR

kumarajeet50@gmail.com

THANK YOU