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Brand Asset World’s Best Workplaces Badge · to Work® brand is diminished when any of its...

Date post: 29-Jul-2020
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Brand Asset World’s Best Workplaces Badge GUIDELINES & APPLICATION
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Page 1: Brand Asset World’s Best Workplaces Badge · to Work® brand is diminished when any of its signatures are used incorrectly. It is essential that logos and badges are always reproduced

© 2019 Great Place to Work® All Rights Reserved

Brand AssetWorld’s Best Workplaces Badge

G U I D E L I N E S & A P P L I C AT I O N

Page 2: Brand Asset World’s Best Workplaces Badge · to Work® brand is diminished when any of its signatures are used incorrectly. It is essential that logos and badges are always reproduced

1 © 2019 Great Place to Work® All Rights Reserved

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World’s Best WorkplacesThe World’s Best Workplaces list badge has it’s own unique shape and design to set it apart from the Certificiation and other List badges.

SHAREPOINTBOX

WORLD’S BEST WORKPLACE BADGE CLEAR SPACE

X

The grid shown in the above example displays the minimum area to be kept clear from any graphics or other interference. This area is directly related to half the height of the circle container (x) and surrounds the badge at the furthest point on each side.

Page 3: Brand Asset World’s Best Workplaces Badge · to Work® brand is diminished when any of its signatures are used incorrectly. It is essential that logos and badges are always reproduced

2 © 2019 Great Place to Work® All Rights Reserved

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World’s Best Workplaces Badge ColorShown right are the only approved color options. The default should always be the full color version.

PRIMARY COLOR PALETTE

Our primary and default color option is the gradient color solution.

PANTONE 185CR 230 / G 000 / B 000C 003 / M 100 / Y 100 / K 000HEX #E6000

R 176 / G 121 / B 008C 028 / M 051 / Y 100 / K 000HEX #B07908

R 176 / G 121 / B 008C 028 / M 051 / Y 100 / K 000HEX #B07908

R 244 / G 219 / B 118C 005 / M 010 / Y 065 / K 000HEX #F4DB76

PANTONE 662CR 000 / G 033 / B 113C 100 / M 094 / Y 025 / K 019HEX #002171

WORLD’S BEST WORKPLACE BADGE

Page 4: Brand Asset World’s Best Workplaces Badge · to Work® brand is diminished when any of its signatures are used incorrectly. It is essential that logos and badges are always reproduced

3 © 2019 Great Place to Work® All Rights Reserved

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World’s Best Workplaces Badge UsageTo maintain consistency throughout our identity application it is essential that the World’s Best Workplaces badge is never altered in any way. Please keep in mind that the integrity of the Great Place to Work® brand is diminished when any of its signatures are used incorrectly. It is essential that logos and badges are always reproduced from the master artwork.

Alter the color, or use any other non-approved colors.

Rotate the brandmark or create any dynamic composition with the badge.

Alter the containing shape of the badge.

Add a stroke or outline to the mark or interior type.

Skew or put the badge on any kind of perspective rendering.

Add a drop-shadow or outer-glow to the badge.

Remove the type from its container or alter the container color.

Tile or create any type of pattern with the badge.

Stretch or alter the badge type or box.

Use older versions of the badge.

DO NOT DO NOT

DO NOT

DO NOT

DO NOT

DO NOT

DO NOT DO NOT DO NOT

DO NOT

Page 5: Brand Asset World’s Best Workplaces Badge · to Work® brand is diminished when any of its signatures are used incorrectly. It is essential that logos and badges are always reproduced

4 © 2019 Great Place to Work® All Rights Reserved

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Use the World’s Best Workplaces Badge on your social media channels to promote the success of your business. Please use the proper image format with a transparent background when placing on top of images as seen on the right.

World’s Best Workplaces Badge Application

TWITTER POST FACEBOOK POST


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