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ABSTRACT
Research in common mans language refers to a search for knowledge. One can also
define research as a scientific and systematic search for pertinent information on a specific
topic; in fact research is an art of scientific investigation.
Research is done to gain familiarity with a phenomenon event / product / service
or to determine the frequency with which something occurs, with which it is associated
with something else: or to test a hypothesis of casual relationship between variables.
In short Brand awareness research is the objective and formal process of
systematically obtaining, analyzing and interpreting the data for actionable decision
making in Brand awareness towards an organization (Big Bazaar, in my Study).
The basic objective of this study is to analyze the Brand awareness towards Big
Bazaar in Hyderabad, Andhra Pradesh. Research was carried out for Hyderabad customers
who were main targets for this study. Customers ware asked about their Brand awareness
towards Big Bazaar.
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CONTENTSPage No.
CHAPTER 1
INTRODUCTION 1SCOPE 2
RESEARCH METHODOLOGY 3-4
OBJECT 5
LIMITATIONS 6
CHAPTER 2
INDUSTRY PROFILE 7-17
CHAPTER 3
History 18-24
COMPANY PROFILE 25-42
CHAPTER 4
DATA ANALYSIS AND INTERPRETATION 53-64
CHAPTER 5
SUMMARY, FINDINGS & SUGGESTIONS65-67
CHAPTER 6
Bibliography
68
ANNEXURE
69-71
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CHAPTER 1
IntroductionScope
Research
MethodologyObject
Limitations
_________________________
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CHAPTER 2
Theoretical frame works
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CHAPTER 3INDUSTRY PROFILE
HistoryCompany profile
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CHAPTER 4
Dataanalysi&interpretation
____________________________________________
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CHAPTER 6
Bibliography
Annexure
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CHAPTER -1
INTRODUCTION
Perhaps the most distinctive skill of professional marketers is their ability to create,
maintain, protect, and enhance brands. Branding is the art and cornerstone of marketing.
The American Marketing Association defines a brand as: a name, term, sign, symbol, or
design, or a combination of them, intended to identify the goods or services of one seller or
group of sellers and to differentiate them from those of competitors. Thus a brand
denitrifies the seller or maker.
What distinguished a brand from its unbranded commodity counterparts is the
consumers perceptions and feelings about the products commodity counterparts is the
consumers perceptions and feelings about the products attributed and how they perform.
Ultimately, a brand resides in the minds of consumers. A brand can be better positioned
by a associating its name with desirable benefits.
A brand is much more than a name, logo, colors, a tagline, or symbol . These are
marketing tools tactics. A brand is essentially a marketers promise to deliver a specific
set of feature, benefits and services consistently to the buyers. The marketer must
establish a mission for the brand and a vision of what the brand must be and do.
Brand nodding occur when customers experience the company as delivering on its
benefit promise. The fact is that brands are not built by advertising but by the brand
experience. Brands vary in the amount of power and value they have in the marketplace.
At one extreme are brands that are not known buy must buyers then there are brands for
which buyers have a fairly high degree of brand awareness. Beyond this are brands with a
high degree of brand acceptability.
We define brand equity as the positive differential effect that knowing the brand
name has on customer response to the product or service. Brand equity results in
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customers showing a preference for one product over another when they are basically
identical. The extent to which customers are willing to pay more for the particular brand is
measure of brand equity.
A brand needs to be carefully managed a so that its equity does not depreciate.
This requires maintaining or improving brand awareness, perceived quality and
functionality, and positive associations. These tasks require continuous R and D
investment, skillful advertising, and excellent trade and consumer service.
SCOPE OF THE STUDY
The overall scope of the present study considers all the variables and factors that
have major impact over the customers in considering particular brands. This especially
included how a customer regally evaluate recognizes the brand and what position
particular brand occupies in the customer mind.
This includes how a customer gets attracted towards the brands and what makes a
brand highly significant over their competitive brand. The study includes how hand
awareness among potential customers can be maintained and improves.
The project has been done in Hyderabad city only. The survey was confined only
to Big bazaar customers to presently posses only Philips Company VCD, DVD, T.V s. The
survey was especially focused on existing Big bazaar owners for finding how they are
influenced by the brand and what made them aware of the brand. After the survey was
done the data was analyzed and also relevant suggesting were made in order to improve its
brand awareness towards Philips Company VCD, DVD, T.V s.
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METHODOLOGY OF THE STUDY
The study is conducted empirically using both primary and secondary data.
Using a well-structured Questionnaire provided by the company collects primary
data. Around 100 potential customers were surveyed to understand the customers attitude
in evaluating the after soled services rendered by Big Bazaar., All the persons interviewed.
It has been deliberately decoded to conduct the survey among these customers because
they are the people who are generally looking ahead for the purchase of MP3-players apart
from the existing TVs. Many of these persons interested are either businessmen or
professionals.
The secondary data is collected from Big bazaar . By going through their corporate
records, brochures and annual reports of the company along with their newsletters were
used to substantiate the information.
The details about the MP3-players market are collected from a few specialized
magazines like Big Bazaar.
SOURCES OF DATA:
The data has been collected from both primary and secondary sources, to get
information regarding the organization and products.
PRIMARY DATA:
Primary data has been collected through questionnaires. The questionnaire was
mostly related to the brand awareness towards Philips MP3 players and TVs of the
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customers on different feature such as the model, price, effectiveness of the brand etc.
Provided by Big Bazaar .
SECONDORY DATA:
Secondary data has been taken from bellow sources:
1. Reports
2. Pamphlets
3. Advertisement
4. Customer database
5. Newspapers
6. Internet
SAMPLING:
Out of few lakes of Big Bazaar customers spread all over India , the customers of Big
Bazaar, Hyderabad city only are taken as target population for the study.
SAMPLESIZE:
The sample size of 100 is selected from the database of the company. The study
requires on in depth survey and teen observation in collecting data regarding the brand
awareness levels of Big Bazaar customers.
SAMPLING TECHINIQUE:
Only simple random sampling technique is adopted in selection the sample. In this
technique, each and every unit of the population has on equal opportunity of being selected
in the sample
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DATA COLLECTION PROCESS:
Based on need and objectives ,types of data required for study and other sources of
data are identified.
OBJECTIVES
The study has been conducted with the following objectives in mind:
1. To know how brand awareness made customer to purchase product (Philips MP3
players and TVs)
2. What factors and variables of brand influence them to purchase.
3. To know what position does the brands has in the minds of customers.
4. To know how they became aware of the brand (Philips)
5. To know level of satisfaction about the brand awareness (Philips) offered by Big
Bazaar.
6. To find out the market potential for Big Bazaar (Philips).
7. To know how maintain and improve brand awareness build brand loyalty.
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LIMITATIONS OF THE STUDY
Even though the project has been done without most MP3 players and TVs , it
suffers from the following limitations.
1. Due to lack of time all customers, could not be contracted.
2. The study has been restricted to Hyderabad city only.
3. As the project is a simple sample study and is confined to 100 customers only, if
May or may not pictures the entire customer feelings.
4. The awareness levels of the customers may change from time to time and so there
is a possibility of changes in the research results.
Few customers refused to respond or could not respond appropriately due to Lack of
time, Ignorance etc.,
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CHAPTER -2
THEORETICAL FRAMEWORK
What is a Brand?
A Brand is a name, term, sign, symbol or design, or a combination of them,
intended to identify the goods or services of one sellers or group of sellers and to
differentiate them from those of competitors.
Most of the marketers say that Branding is the art and cornerstone of marketing.
In essence, a brand identifies the seller or maker. It can be a name, trademark, logo
or other symbol. Under trademark law, the seller is granted exclusive rights to the use of
the brand name in perpetuity. Brands differ from other assets such as patents and
copyrights, which have expiration dates.
A brand is essentially a sellers promise to deliver a specific set of features,
benefits and services consistently to the buyers. The best brands convey a warranty of
quality. But a brand is an even more complex symbol. It can convey up to six levels of
meaning.
Attributes:
A brand brings to mind certain attributes. By its well built, well engineered,
expensive, durable, high-prestige automobiles.
Benefits :
Attributes must be translated into functional and emotional benefits. For example,
the attribute durable could translate into the functional benefit. The people says that I
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wont have to buy another car for several years. The attribute expensive translates into
the emotional benefit the car makes me fell important and admired.
Values:
The brand also says something about the producers values. Mercedes stands for
high performance, safety and prestige.
Culture:
The brand may represent a certain culture.
Personality:
The brand can also project a certain personality.
User:
The suggests the kind of consumer who buys or uses the product.
If a company treats a brand only as a name, it misses the point. The branding
challenge is to develop the deep set of positive associations for the brand. Marketers must
decide at which levels to anchor the brand identity.
Promoting the brand only on one benefit can also be risky. Suppose Mercedes touts
its main benefit as high performance, then several competitive brands emerge with high
or higher performance. Or suppose the car buyers start placing less importance on high
performance as compared to other benefits.
The most enduring meanings of a brand are its values, culture and personality. The
Mercedes stands for high technology, performance and success. Mercedes must project
this in its brand strategy. Mercedes must resist marketing an inexpensive car bearing the
name; doing so would dilute the value and personality Mercedes has built up over the
years.
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Brand Equity:
Brands vary in the amount of power and value they have in the market place. At
one extreme are brands that are not known by most buyers. Then there are brands for
which buyers have a fairly high degree of brand awareness. Beyond this are brands with a
high degree ofbrand acceptability. Then there are brand that enjoy a high degree of brand
preference. Finally there are brands that command a high degree ofbrand loyalty.
The following are the 5 levels of customer attitudes toward his/her brand from
lowest to highest:
Customer will change brands, especially for price reasons, not brand loyalty
Customer is satisfied. No reason to change the brand.
Customer is satisfied and would incur costs by changing brand.
Customer values the brand and sees it as a friend.
Customer is devoted to the brand.
Brand equity is related to how many customers are in classes 3,4 or5. It is also
related to the degree of brand-name recognition, perceived brand equity, strong mental and
emotional associations and other assets such as patents, trademarks and channel
relationships. Companies do not normally list brand equity on their balance sheet because
of the arbitrariness of the estimate. But clearly brand equity relates to the premium the
brand commands times the extra volume it moves over an average brand.
The worlds 10 most valuable brands in 1997 in rank order were coca-cola,
Marlboro, IBM, McDonalds, Disney, Sony, Kodak, Intel, Gillette and Budweiser.
High brand equity provides a number of competitive advantages:
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The Company will enjoy reduced marketing costs because of consumer brand
awareness and loyalty.
The Company will have more trade leverage in bargaining with distributors and
retailers because customers expect them to carry the brand.
The Company can charge a higher price than its competitors because the brand has
higher perceived quality.
The Company can more easily launch extensions because the brand name carries high
credibility.
The brand offers the company some defense against price competition.
A brand name needs to be carefully managed so that its equity doesnt depreciate.
This requires maintaining or improving brand awareness perceived quality and
functionality, and positive associations. These tasks require continuous research and
development investment, skillful advertising and excellent trade and consumer service.
\
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AN OVERVIEW OF BRANDING DECISIONS
Branding Brand Sponsor Brand Name
Decisions Decisions
Brand Strategy Decisions Brand-Repositioning Decisions
19
Brand
No Brand
Manufacturers
Brand
Distributors
(Pvt) Brand
Individual Names
Blanket Family Name
Separate Family
Company Individual
Names
Line Extension
Brand Extension
Multi-Brands
New Brands
Co-Brands
Repositioning
No Repositioning
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Branding Decisions:
The first decision is whether the company should develop a brand name for its
products. In the past, most products went unbranded, producers and intermediaries sold
their goods out of barrels, bins and cases without any supplier identification. Buyers
depended on the sellers integrity.
Today branding is such a strong force that hardly anything goes unbranded.
In some cases, there has been a return to no branding of certain staple consumer
goods and pharmaceuticals. Generics are unbranded, plainly packaged, less expensive
versions of common products such as spaghetti, paper towels and canned peaches. They
offer standard or lower quality at a price that may be as much as 20% to 40% lower than
nationally advertised brands and 10% to 20% lower than retail private label brands. The
lower price is made possible by lower quality ingredients, lower cost labeling and
packaging and minimal advertising.
Why do sellers brand their products when doing so clearly involves costs?
Branding gives the seller several advantages:
The brand name makes it easier for the seller to process orders and track down
problems.
The sellers brand name and trademark provide legal protection of unique product
features.
Branding gives the seller the opportunity to attract a loyal and profitable set of
customers. Brand loyalty gives sellers some protection from competition.
Branding helps the seller segment markets.
Strong brands help build the corporate image, making it easier to launch new brands
and gain acceptance by distributors and consumers.
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Distributors and retailers want brand names because brands make the product
easier to handle, hold protection to certain quality standards, strengthen buyer preferences,
and make it easier to identify suppliers. Consumers want brand names to help them
identify quality differences and shop more efficiently.
Brand-Sponsor Decision:
A manufacturer has several options with respect to brand sponsorship. The product
may be launched as a manufacturer brand (sometimes called as National Brand), a
distributor brand (also called reseller, store, house or private brand), or a licensed brand
name. Another alternative is for the manufacturer to produce some output under its own
name and some under reseller labels. Manufacturers brands dominate, large retailers and
wholesalers have been developing their own brands by contracting production from willing
manufacturers.
The private brands offer two advantages. First, they are more profitable.
Intermediaries search for manufacturer with excess capacity who will produce the private
labels at a low cost. Other costs, such as research and development, advertising, sales
production and physical distribution are much lower. This means that the private brands
can charge a lower price and yet make a higher profit margin. Second, retailers develop
exclusive store brands to differentiate themselves from competitors.
Brand Name Decisions:
Manufacturer and service companies who brand their products must choose which
brand names to use. Four strategies are available:
1. Individual Names: A major advantage of an individual names strategy is that the
Company does not tie its reputation to the product. If the product fails or appears to have
low quality, the companys name or image is not hurt. The strategy permits the firm to
search for the best name for each new product.
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Brand-Strategy Decisions:
A company has five choices when it comes to brand strategy. There are line
extensions, brand extensions, multi-brands, new brands and co-brands.
1. Line Extension:
Line Extensions consist of introducing additional items in the same product category
under the same brand name, such as new flavors, forms, colors, added ingredients and
package sizes.
2. Brand Extensions:
A company may use its existing brand name to launch new products in other
categories.
3. Multi-Brands:
A Company will often introduce additional brands in the same product category.
Sometimes the company is trying to establish different features or appeal to different
buying motives.
4. New Brands:
When a Company launches products in a new category, it may find that none of its
current brand names are appropriate.
5. Co-Brands: Co-Brands are also called as dual branding, in which two or more well
known brands are combined in an offer. Co-branding takes a variety of forms. One is
ingredient co-branding, second one is same company co-branding, and third one is
joint venture co-branding. And finally there is multiple-sponsor co-branding.
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Brand awareness is the basic tool that depicts the acceptability of the brand and builds
the perception of the firm within the target market. It should be taken into account in
developing the market penetration strategy of the firm in terms of mass or niche. (Keller,
2006). Questions number one and two in the questionnaire (See Appendix) were used for
measuring brand awareness.
Brand Usage
Brand usage is the action parameter for the brand. It measures the level of consumer
satisfaction and it shapes the overall consumer behavior towards a brand. It leads to the
development of consumer loyalty and ensures further penetration in the market. (Keller,
2006). Questions number three and four were used for measuring Brand Usage.
Brand judgment
Brand judgment focuses on customers personal opinions and evaluations with regard
to the brand. It measures how customers put together the different performance and
imagery indicators of the brand to form their opinions. (Keller, 2006) Questions number
five and six were used for measuring brand judgment.
Brand Performance
Brand performance relates to the ways in which the product or service attempts to
meet customers functional needs. It refers to the intrinsic properties of the brand in terms
of inherent product or service traits. It transcends the products and features and encompass
aspects of the brand that augment these characteristics. (Keller, 2006). Questions number
seven and eight were used for measuring brand performance.
Brand Imagery
Brand imagery deals with the extrinsic properties of the product or services including the
ways in which the brand attempts to meet customers psychological and social needs.
Brand imagery is how people think about brand abstractly rather than what they think the
brand actually does. Questions number nine and ten were used for measuring brand imager
CHAPTER -3
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INDUSTRY PROFILE
Koninklijke Philips Electronics N.V. (Royal Philips ElectronicsInc.), most commonly
known as Philips, (Euro next: PHIA, NYSE: PHG) is a multinational Dutch electronics
corporation.
Philips is one of the largest electronics companies in the world. In 2011, its sales were
23.18billion. The company employs 123,800 people in more than 60 countries.
Philips is organized in a number of sectors: Philips Consumer Lifestyle (formerly Philips
Consumer Electronics and PhilipsDomestic Appliancesand Personal Care), Philips
Lighting and Philips Healthcare (formerly Philips Medical Systems).
The company was founded in 1891 by Gerard Philips, a maternal cousin ofKarl
Marx, in Eindhoven, the Netherlands. Its first products were light bulbs and other electro-
technical equipment. Its first factory survives as a museum devoted to light sculpture.[3] In
the 1920s, the company started to manufacture other products, such as vacuum tubes (also
known worldwide as 'valves'), In 1927 they acquired the British electronic valve
manufacturers Mullard and in 1932 the German tube manufacturerValvo, both of which
became subsidiaries. In 1939 they introduced their electric razor, thePhilishave(marketed
in the USA using theNorelco brand name).
On 11 March 1927 Philips went on the air with a station called PCJ, now known
as Radio Netherlands Worldwide. It was broadcast to the Dutch East Indies. The host of
the first broadcast was Eddy Startz and from 1927 until he retired in 1969, Startz hosted a
show called Happy Station (reportedly the world's longest-running shortwave radio
programme, cancelled in 1995). The only time the station went off the air was whenNazi
Germany invaded the Netherlands. Following the end of the war PCJ changed its name to
Radio Netherlands and has continued broadcasting to this day
On 9 May 1940, the Philips directors were informed about the German invasion of the
Netherlands to take place the following day. They decided to leave the country and flee to
the United States, taking a large amount of the company capital with them. Operating from
the US as the North American Philips Company, they managed to run the company
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throughout the war. At the same time, the company itself was moved to theNetherlands
Antilles (just on paper) to keep it out of German hands.
It is also believed that Philipsboth before and during the warsupplied enormous
amounts of electric equipment to the German occupation forces, which has led some
people to think that the company collaborated with theNazis, like many other firms in
their day. However, there is no evidence to suggest that Philips itself or its management
ever sympathized with the Nazis or their ideologies. The only Philips family member who
did not leave the country, Frits Philips, saved the lives of 382 Jews by indicating to the
Nazis that they were indispensable for the production process at Philips,[4] for which he
was awarded recognition as a "Righteous Among the Nations" by Yad Vashem in 1995.[5]
There is little Philips could have done to prevent the Germans from abusing their
production facilities and forcing their employees to perform slave labour during the
occupation. The production facility in Eindhoven was the only Dutch industrial target that
was deliberately bombed by the allied forces during the war.
Main inventions
Main articles: Compact Cassette, Laserdisc, Compact Disc, DVD, and Blu-ray
Compact Cassette
In 1962 Philips invented the compact audio cassette medium for audio storage. Although
there were other magnetic tape cartridge systems, the Compact Cassette became dominant
as a result of Philips's decision to license the format free of charge.
Laserdisc
Laserdisc was a 30 cm disc designed with MCA meant to compete with VHS and even
replace it. It never took off but the technologies created for Laserdisc would later be used
again for the Compact Disc.
Compact Disc
Although Philips' and MCA's Laserdisc project failed, Philips still thought the format
should be able to succeed. It took them ultimately (with Sony's help) until 1982 tosuccessfully launch the CD.
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DVD
The DVD, the eventual successor of the CD, met a long road of setbacks. Philips wanted
to continue with the CD in a new format called Multimedia Compact Disc (MMCD), while
another group (led by Toshiba) was developing a competing format, then named Super
Density (SD) disc. Their representatives approached IBM for advice on the file system.
IBM also learned of Philips' and Sony's initiative. IBM convinced a group of computer
industry experts (among them Apple, Dell, etc.) to form a working group. The Technical
Working Group (TWG) voted to boycott both formats unless they merged to prevent
anotherformat war(like the videotape format war). The result was the DVD specification,
finalized in 1995. The DVD video format was first introduced in Japan in 1996, later in
1997 in the U.S. as limited test run, then across Europe and the other continents from late
1998 onwards.
Blu-Ray
Blu-Ray, yet again primarily developed by Philips and Sony, utilizesblue-violet colored
diodes to create an even shorter wavelength beam than CD or DVD. Because of this, the
capacity is much more than that of CD or DVD, being 25 GiB single-sided or 50 GiB dual-
layered.
Sale of semiconductors
As a chip maker, Philips Semiconductors was among the Worldwide Top 20
Semiconductor Sales Leaders.
In December 2007, Philips announced its intention to make the Semiconductor Division
into a separatelegal entity. This process of "disentanglement" was completed on 1 October
2008.
On 2 August 2008, Philips completed an agreement to sell a controlling 80.1% stake in
Philips Semiconductors to a consortium ofprivate equity investors consisting ofKohlberg
Kravis Roberts & Co.(KKR), Silver Lake Partners and AlpInvest Partners. The sale
completed a process, which began December 2007, with its decision to create a separate
legal entity for Semiconductors and to pursue all strategic options. Six weeks before, ahead
of its online dialogue, through a letter to 8,000 of Philips managers, it was announced that
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they were speeding up the transformation of Semiconductors into a stand-alone entity with
majority ownership by a third party. It was stated then that "this is much more than just a
transaction: it is probably the most significant milestone on a long journey of change for
Philips and the beginning of a new chapter for everyone especially those involved with
Semiconductors".
In its more than 115 year history, this counts as a big step that is definitely changing the
profile of the company. Philips was one of few companies that successfully made the
transition from the electrical world of the 19th century into the electronic age, starting its
semiconductor activity in 1953 and building it into a global top 10 player in its industry.
As such, Semiconductors was at the heart of many innovations in Philips over the past 50
years.
Agreeing to start a process that would ultimately lead to the decision to sell the
Semiconductor Division therefore was one of the toughest decisions that the Board of
Management ever had to make.
On 21 August 2008, Bain Capital and Apax Partners announced that they had signed
definitive commitments to join the expanded consortium headed by KKR that is to acquire
the controlling stake in the Semiconductors Division.
On 1 September 2008, it was announced in Berlin that the name of the new semiconductor
company founded by Philips isNXP Semiconductors.
Corporate affairs
In 2006, Philips abandoned the slogan "Let's make things better" in favour of a new one:
"Sense and simplicity".
ASM Lithography is a spin-offfrom a division of Philips.
Origin, now part of Atos Origin, is a former division of Philips.
Its record division, Polygram, was sold to Seagram in 1998 to form Universal Music
Group.
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Philips Intellectual Property and Standard.is the company's division dealing with licensing,
trademarkprotection andpatenting. Philips currently holds about 55,000 patent rights,
33,000 trademark registrations, and 49,000 design registrations.
Past and present CEOs:
18911922: Gerard Philips
19221939: Anton Philips
19391961: Frans Otten
19611971: Frits Philips
19711977: Henk van Riemsdijk
19771981:Nico Rodenburg
19821986: Wisse Dekker
19861990: Cornelis Van der Klugt
19901996: Jan Timmer
19962001: Cor Boonstra
2001present: Gerard Kleisterlee
India
Philips started operations in India at Kolkata (Calcutta) in 1930 under the name Philips
Electrical Co. (India) Pvt Ltd, comprising a staff of 75. It was a sales outlet for Philips
lamps imported from overseas.
In 1938 ,Philips India set up its first Indian lamp-manufacturing factory in Kolkata. After
the Second World Warin 1948, Philips started manufacturing radios in Kolkata. In 1959, a
second radio factory is established nearPune.
In 1957, the company is converted into a public limited company, renamed "Philips
India Ltd".
In 1965 on 3 April, the millionth Philips radio is manufactured in India.
In 1970 a new consumer electronics factory is started in Pimpri near Pune. (This
factory was shut down in 2008.)
In 1982, Philips brought colour television transmission to India with the supply of
four outdoor broadcast vans to DD National during the IX Asian Games.
In 1996, the Philips Software Centre was established in Bangalore (It is now called
the Philips Innovation Campus).
In 2010, Philips India entered a new product category, water purifiers designed and
made in India, and exported to other countries.
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As of 2010, Philips India has about 4,000 employees
Major consumer electronics products
1951 - introduced the Philishave two-headed rotary shaver, marketed in the USA under the
Norelco name.
1963 - introduced theCompact cassette.
1963 - introduced the first domestic home video tape recorder, the 405 line 1" tape reel
model EL3400.
1978 - introduced the laserdisc player, using technology invented in the 1960s.
1978 - introduced the Philips Videopac G7000 (pictured at right), a home video game
console developed by its Magnavox division. Marketed in the United States as the
Odyssey2 console. Variations of the console are sold worldwide through 1984.
1979 - introduced the Video 2000-system: a technically superior design, but a commercial
failure.
1982 - launched the Compact Disc in partnership with Sony.
1983 - participated in developing the MSX home computer standard. This computer
standard was mainly popular in Japan and The Netherlands.
1991 - introduced the CD-i, the Compact Disc Interactive system which had many video-
game console-type features,[18] but was not a sales success .
1992 - launched the ill-fated Digital Compact Cassette format.
1995 - manufactured the Atari Jaguar's CD add-on forAtari.
1999 - launched the Super Audio CD in partnership with Sony.
2001 - successfully launched the Senseo coffeemaker, first in the Netherlands and from
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2002 onwards, in other countries across Europe. It produces coffee by brewing from
custom-made pads containing coffee grounds. The original Senseo pads are produced by
Douwe Egberts. The Senseo has been available in the US since 2006.
2006 - Philips HomeLabs research center created the Mirror TV technology used in their
MiraVision television line.
2008 - introduced the Blu-ray Disc in partnership with Sony.
2010 - introduced flatscreen with WOW VXtechnology. (3D TV)
2010 - introduced the Relationship Care range ofPhilips Intimate Massagers to the UK
market.
The company receives a royalty on every DVD manufactured.[19]
2011 - introduced thePhilips Cinema 21:9 TV in a widescreen mode for HDTVs with an
LCD display using the aspect ratio
COMPANY PROFILE
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Pantaloon Retail (India) Limited, is Indias leading retailer that operates
multiple retail formats in both the value and lifestyle segment of the Indian consumer
market. Headquartered in Mumbai (Bombay), the company operates over 12 million
square feet of retail, has over 1000 stores across 71 cities in India and employs over 30,000
people.
The companys leading formats include pantaloons, a chain of fashion outlets,
Big Bazaar, a uniquely Indian hypermarket chain, Food Bazaar , a supermarket chain,
blends the look, touch and feel of Indian bazaars with aspects of modern retail choice,
convenience and quality and central, a chain of seamless destination malls. Some of its
formats include brand factory, blue sky, all top 10 stars and sitara. The company also
operates an online portal, futurebazaar.com
A subsidiary company, Home solutions Retail (India)limited, operate Home
Town, a large format home solutions store, collection I , selling home furniture products
and ezone focused on catering to the consumer electronics segment.
Pantaloon Retail was recently awarded the international retailer of the year 2009
by the US based National Retail Federation (NRF) and the Emerging market retailer of
the year 2009 at the world retail congress held in Barcelona.
Pantaloon Retail is the flagship company of Future Group, a business group
Catering to the entire Indian consumption space
THE FUTURE GROUP
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FutureBazaar.com is owned and operated by Future Bazaar India Ltd. (FBIL). FBIL is a
part of the Future Group, Indias largest retail conglomerate. FBIL is the e-commerce arm
of the Future Group. The company was incorporated in 2008 and began business in 2009.
As part of Indias largest retail chain, we enjoy the benefits of buying in bulk for the entire
group. Our aim is to get you a great range of products at great prices.
Core Competency of the businesswhat makes us different from others.!!
A choice of more than 20,000 products
Delivery across more than 1500 cities and towns in India covering around 16,000
pin codes
Fast deliveries tie ups with world leaders in logistics & transportation services
A dedicated Customer Care helpline for any queries
Always offering Manufacturers guarantee as opposed to Sellers guarantee, which
most of the other online shopping sites offer
Aggressive Prices FutureBazaar.com has the benefit of leveraging the sourcing
network of the Future Groups retail chains. This sourcing network straddles a
wide range of product requirements, thus being able to offer us economies of scale
thereby - unbelievable prices to its customers
Unmatched Selection of Products and Brands We have more than 20,000
products which create the flexibility to offer a large range of choices to customers.
We also have partnerships with most of the brands available in the country, which
allows us to get the latest in the range to our customers. We have been able to
create some major popularity ripples with our corporate clients with products like
mobiles, electronics, laptops, MP3 players, T-shirts, Gift Vouchers and so on.
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Seamless end-to-end Logistics Solution We pride ourselves in having built an
end-to-end logistics solution; right from stocking, dispatching, and delivery
confirmation up to post-sales support. Our back-end infrastructure enables us to
service around 15000 pin codes across India.
Dedicated Customer Care for online customers as well as corporate clients -
We have a dedicated team straddling client servicing, sourcing, logistics and
customer service for all our customers.
"Our Brand Association" - Most importantly out parentage & association with
humungous retail brands like Big Bazaar, Pantaloons, Central and many more,
lends tremendous amount of trust & credibility to our end consumers.
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About the Future Group
Future Group, led by its founder and Group CEO, Mr. Kishore
Biyani, is one of Indias leading business houses with multiple businesses spanning
across the consumption space. While retail forms the core business activity of Future
Group, group subsidiaries are present in consumer finance, capital, insurance, leisure
and entertainment, brand development, retail real estate development, retail media and
logistics.
Led by its flagship enterprise, Pantaloon Retail, the group operates
over 11 million square feet of retail space in over 63 cities and towns and 65 rural
locations across India. Pantaloon Retail was awarded the International Retailer of the
Year - 2009, by the US-based National Retail Federation, the largest retail trade
association and the the Emerging Market Retailer of the Year 2009 at the World Retail
Congress in Barcelona.
Future Group believes in developing strong insights on Indian
consumers and building businesses based on Indian ideas, as espoused in the
groups core value of 'Indian ness'. The group's corporate credo is, 'Rewrite rules,
Retain values'. More about Future Group.
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The FutureBazaar.com Promise
Manufacturers warranties on all products
Future Bazaar sells only original products from authorized dealers; so all applicable
products carry the original manufacturers warranty. Customers can visit any of the
authorized service centers of the manufacturer if required. The invoice accompanying the
product is your warranty document, so please preserve it.
Guaranteed Delivery
Future Bazaar guarantees to deliver the exact product you selected, without defects. In case
you have received a different product, or if the product was damaged in transit, please let
us know and and we will ensure that we replace the product or ensure that your money is
refunded.
Please note that delivery times vary according to products. 95% of our deliveries take
place within the committed time period. For the occasional delays, we will contact you and
update you about the status.
Secure Payments
We are committed to ensuring that no payment misuse happens, so we work with banks
and payment gateways to ensure that your information is protected. Payments are protected
both by us and by the policies of your bank, and the chances of fraud in these channels are
actually very low.
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We also have a Risk Management team that scrutinizes all payments to ensure that
there are no fraudulent transactions. Our office address is also available for any one who
wishes to contact us in person. Moreover, being part of Indias largest retail company with
a presence all over India, we are omnipresent!
Our Simple 15-Day Return Policy - No questions asked!
If you have purchased something at FutureBazaar.com and the product did not meet your
expectations or does not fit your needs, then you can return the product to us, no questions
asked, as long as it is in its original packaging and accompanied by its invoice. Just
contact our Customer Care and well arrange to pick up the product from your home -
simple.
Prompt Customer Support
Our Customer Care is manned by dedicated personnel, who can take decisions and resolve
your problems. They are empowered to solve your problems and are aware of the
processes and means to handle them. In case they cannot solve the problem at their end,
they will trigger the required action on your behalf or advise you the best possible method
to a successful fulfillment of all your queries/issues. Be assured that when you call us, your
call is being taken seriously.
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We shall be efficient, cost- conscious and committed to quality in whatever we do.
We shall ensure that our positive attitude, sincerity, humility and united
determination shall be the driving force to make us successful.
Sone Ki Chidiya
When the Mughals first came to India they were drawn by the lure of her fabulous wealth -
India was known as the "Sone Ki Chidiya," literally - "The Golden Bird".
According to economic historian Angus Maddison in his book The World
Economy: A Millennial Perspective, India had the world's largest economy in the 1st
century and 11th century, with a 33% share of world GDP in the 1st century and 29% in
1000 CE. During 1700 AD, Mughal era, Indias share was 24%, more than the whole of
Western Europe. It came down to 3.8% in 1950s. Paul Kennedy, in his highly regarded
book, The Rise and Fall of the Great Powers: Economic Change and Military Conflict
from 1500 to 2000 estimates that in 1750 India's share of the world trade was nearly 25
percent. It came down to 0.5% in the 1960s and now stands at around 1.5%.
The Indian economy is once again at the centre of the global attention. As domestic
consumption drives economic growth in India, Future Group hopes to play a pivotal role in
bringing back the Sone Ki Chidiya.
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Awards:
Images Fashion Forum 2011
Most Admired Fashion Group Of The Year - Future Group
Most Admired Private Label - Pantaloons, the lifestyle format
Critics Choice For Pioneering Effort In Retail Concept
Creation - Central
Coca-Cola Golden Spoon Awards 2011
Most Admired Food & Grocery Retailer Of The Year
Most Admired Food Court
Most Admired Food Professional
Indian Retail Forum Awards 2010
Most Admired Retail Company of the year - Future Group
Retail Face of the Year - Kishore Biyani
Best Retailer Of The Year ( Hypermarket) - Big Bazaar
Future Group was awarded the Most Admired Retail Company of the year
by the Indian Retail Forum at a glittering ceremony organized in Mumbai. Mr. Kishore
Biyani also won Retail Face of the Year.
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India Retail Forum (IRF) is a platform for intellectual insights and information exchange
for the retail business in the Indian subcontinent. The forum presents the business of retail
in the region to a global audience, with the express aim of facilitating understanding about
and encouraging investment in this massive marketplace.
Big Bazaar, the value format of Future Group bagged the Best Retailer of the Year
( Hypermarket).
The INDIASTAR Award 2010
Food Bazaar: Best Packaging Innovation
Food Bazaar bagged the INDIASTAR Award for Best Packaging Innovation in India, for
its private label brand Fresh And Pure Chakki Atta.
INDIASTAR Award is a biennial event which aims to promote and encourage excellence
in packaging design, innovation and technology. The contest was established in 1972 and
is considered as the most popular and premier event for Indias packaging fraternity. This
year there were around 357 entries and the participants had to submit a sample of their
designs for selection.
With this award, Pantaloon Retail (India) Limited becomes the first Indian Retailer to win
the prestigious INDIASTAR Award.
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Retail Asia Pacific 500 Top Awards 2010
Gold Winner -Top Retailer 2010 Asia Pacific
Retail Asia Publishing Pte, the institutor of these awards, aims to set a platform that
appraise, raises and recognizes the development and growth of retailing throughout the
Asia Pacific region.
Coca-Cola Golden Spoon Awards 2010
Most Admired Food & Grocery Retail Visionary of the Year: Kishore Biyani.
Most Admired Food & Grocery Retailer of the Year Supermarkets: Food Bazaar.
Most Admired Food & Grocery Retailer of the Year - Hypermarkets: Big Bazaar.
Most Admired Retailer of the Year - Dynamic Growth in Network Expansion
across Food, Beverages & Grocery: Future Group.
Most Admired Food & Grocery Retailer of the Year - Consumer's Choice: Big
Bazaar.
The Coca-Cola Golden Spoon Awards 2010, were given away for the first
time as a culmination of the Food Forum India 2010 - a two day convention which saw
the participation of leading brands, retailers & retail support organizations from across the
globe. The awards were presented to honour enterprise, innovation and achievement in the
food retailing business as a benchmark of excellence.
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Future Ventures:
Future Ventures, seeks to promote and participate in innovative and emerging business
ventures in India. The company intends to play a role in powering entrepreneurship, by
promoting or participating in diverse business activities, primarily in consumption-led
sectors in the country, which it defines as sectors whose growth and development will be
determined primarily by the growing purchasing power of Indian consumers and their
changing tastes, lifestyle and spending habits.
The company will also participate in businesses where it exercises control or influence,
and can add value as active shareholders, by utilizing the experience and knowledge of the
Future Group, and specifically its parent, Pantaloon Retail
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Meet India's King of Retail
Pantaloon's Kishore Biyani has become India's largest retailer, but still has several aces up
his John Miller shirtsleeves.
In India's chaotic markets, Kishore Biyani is the unchallenged king of retail. He has the
knack of catching rivals off-guard and striking where it hurts most.
And now that he's set himself the task of retaining control of the largest retail space in the
country, he won't let anyone - suppliers or international promoters included - catch him
slacking.
The latest to face the wrath of the 43-year-old is South African hypermarket Shoprite,
which opened shop in Mumbai [Images ] last month through a franchise agreement with
local company Normal Lifestyle.
The hypermarket began retailing products from big boys Nestle [ Get Quote ], Unilever
and Procter & Gamble at consumer discounts of 20-30 per cent, lower than even Biyani's
purchase prices in his Big Bazaar and Food Bazaar stores.
Instead of chewing his nails, Biyani turned confrontationist, asking why the multinationals
were offering Shoprite better prices, even withdrawing Nestle products from his stores
when the company did not respond.
Two days later the Nestle products were back, but not before the company had clarified its
stance. Says Biyani, "Shoprite is involved in predatory pricing. There are rules against this
in every part of the world."
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But as a result of his tough stance, the three MNCs have asked Shoprite to roll back the
offers or face withdrawal of supplies, he says.
And he was proved right when the Kolkata Pantaloon store became a raging success and
Biyani stepped on to the turf as a super retailer.
Other professionals have wondered where Biyani picked up the tricks of the retailing trade.
Some he learned from his own mistakes, he admits. Others he picked up from the big boys
of international retail.
"I read every book on Sam Walton, Macy's, Marks & Spencer and management gurus like
Tom Peters whose book 'Reimagine' impressed me." Even now he reads a management
book every fortnight - Stephen Covey, Robert Kaplan or James Collins.
But unusual as it might seem, he also made it a point to stay away from these stores. The
reason: "By going to a Wal-Mart or a Macy's, you could get overwhelmed into thinking
that was the best model and stop learning," he says.
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Mr.Gopikishan Biyani, whole time Director
Gopikishan Biyani is a commerce graduate and has more than twenty years of experience
in the textile business.
Mr.Rakesh Biyani, Whole time Director
Rakesh Biyani is a commerce graduate and has been actively involved in category
management; retail stores operations, IT and exports. He has been instrumental in theimplementation of the various new retail formats.
Mr. Vijay kumer chopra, Independent Director
V.K Chopra is a fellow member of The Institute of chartered Accountants of India (ICAI)
by profession and is a certified Associate of Indian Institute of Bankers (CAIIB). His
banking career spans over 31 years and he has served senior management position in
Central Bank of India, oriental Bank of commerce, SIDBI , Corporation Bank and SEBI.
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THE FUTURE RETAIL SPREAD
Brand Key format No. of Outlets
Big Bazaar Hypermarket chain 97
Pantaloon Fashion stores 45
Food bazaar Supermarket chain 136
KBs fairprice Food categories 102
Indus League clothing 102
Future Money consumer Finance 150
Electronics Bazaar Electronics 90
Furniture Bazaar Furniture stores 85
Planet sports sorts Relate, good 54
Depot Books, Music, gifts 112Lee cooper Fashion for Young 31
Shoe Factory Foot wear 17
The significant features of Big Bazaar
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Shopping in the big bazaar is a great experience as one can find almost everything under
the same roof. it has different features which caters all the needs of the shoppers .some of
the significant features of the big bazaar are;
1) The food bazaar or the grocery store with the department selling fruits & vegetables
2) There is zone specially meant for the amusement of the kids.
3) Furniture bazaar or a large section dealing with furnitures
4) Electronics bazaar or the large section concerned with electronic goods & cellular
phones
5) Future bazaar.com or the line shopping portal which makes shopping easier as one can
shop many products of the big bazaar are the same price from home.
Well-regulated customers care telecalling
Mobiles
Jewellery
CD-ROM
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http://www.futurebazaar.com/Catalog/Mobiles+%26+Phones/GSM+Mobile+Phones/1000202http://www.futurebazaar.com/Catalog/Jewellery/1000092http://www.futurebazaar.com/Search/106622956%20106622957%20106622958%20106622959%20106622960%20106622961%20106622927%20106622929%20106622931%20106622932%20106622935%20106622937%20106622939%20106622941%20106622943%20106622947%20106622945%20106622949%20106622951%20106622953%20106622933/altText/CD-ROMhttp://www.futurebazaar.com/Search/106622956%20106622957%20106622958%20106622959%20106622960%20106622961%20106622927%20106622929%20106622931%20106622932%20106622935%20106622937%20106622939%20106622941%20106622943%20106622947%20106622945%20106622949%20106622951%20106622953%20106622933/altText/CD-ROMhttp://www.futurebazaar.com/Catalog/Jewellery/1000092http://www.futurebazaar.com/Catalog/Mobiles+%26+Phones/GSM+Mobile+Phones/1000202http://www.futurebazaar.com/Catalog/Mobiles+%26+Phones/GSM+Mobile+Phones/1000202http://www.futurebazaar.com/Catalog/Jewellery/1000092http://www.futurebazaar.com/Search/106622956%20106622957%20106622958%20106622959%20106622960%20106622961%20106622927%20106622929%20106622931%20106622932%20106622935%20106622937%20106622939%20106622941%20106622943%20106622947%20106622945%20106622949%20106622951%20106622953%20106622933/altText/CD-ROM7/31/2019 Brand Awareness Big Bazar 79 11
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LCDs
CHAPTER -4
DATA ANALYSIS AND INTERPRETATION
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http://www.futurebazaar.com/Catalog/Electronics/TVs/LCDs/1000238/brhttp://www.futurebazaar.com/Catalog/Electronics/TVs/LCDs/1000238/brhttp://www.futurebazaar.com/Catalog/Electronics/TVs/LCDs/1000238/brhttp://www.futurebazaar.com/Catalog/Electronics/TVs/LCDs/1000238/br7/31/2019 Brand Awareness Big Bazar 79 11
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AGE GROUP
Total Number of Customers Surveyed: 100
AGE GROUP NO.OFCUSTOMERS
PERCENTAGE
25-45 52 52%
45-65 40 40%
65 And Above 8 8%
Total 100 100%
Interpretation:
From the above table, we can observe that 52% of the
people belongs to 25 45 age group, 40% of the people belongs
to 45 - 65 age group and 8% of the people belongs to 65 and
above. The analysis shows that most of the people belongs to 25
45 age.
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0
10
20
30
40
50
60
NO.OF CUSTOMERS
25-45
45-65
65 And Above
GENDER
Total number of Customers surveyed: 100
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GENDERNO. OF
CUSTOMERSPERCENTAGE
Male 87 87%
Female 13 13%
Total 100 100%
Interpretation:
From the above table we can observe that among
100customers 87% are Males and 13% are Females.
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54
13%
87%
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38
30
7
25
0
510
15
20
25
30
35
40
NO.OF CUSTOMERS
Business
Professional
Student
Employee
INCOME STATUS (PER ANNUM)
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Total number of Customers surveyed: 100
INCOMENO. OF
CUSTOMERSPERCENTAGE
< 20,000 34 34%
20,000-40,000 52 52%
40,000 &above
14 14%
Total 100 100%
Interpretation:
The income status reveals that 34% of them are having less
than 20,000 and 52% of them were between 20,000-40,000 and
the remaining 14% were above 40,000. The analysis shows that
the people who having income per annum in between 20,000-
40,000 are more.
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WHAT FACTORS INFLUENCE TO BUYPHILIPS
58
14%
52%
34%
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0
5
10
15
20
25
30
NO.OF CUSTOMERS
Style
Price
Brand image
Performance
Publicity
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WHO INFLUECNE TO PURCHASE THE MP3 PLAYERS AND
TVS
Total Number of Customers Surveyed: 100
FACTORS NO.OFCUSTOMERS
PERCENTAGE
Myself 20 20%
Family Members 43 43%
Friends 10 10%
Relatives 22 22%
Advertisements 5 5%
Others 0 0%
Total 100 100%
Interpretation:
From the table, we can observe that 20% of the people are
decided to purchase the Philips MP3 players and TVs, 43%of the people
are influenced by family members, 22% of the people are
influenced by relatives, 0%of the people are influenced by
advertisements and rest of the people are influenced by other
factors. The analysis shows that major portion of the people are
influenced by advertisements.
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0
5
10
15
20
25
3035
40
45
50
Myself
FamilyMe
mbe
rs
Frien
ds
Relative
s
Advertis
ements
Othe
rs
NO.OF CUSTOMER
PERCENTAGE
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IMPACT OF PREITY ZINTA ON SALES
Total number of Customers surveyed: 100
IMPACTNO. OFCUSTOMER
SPERCENTAGE
Yes 56 56%
No 44 44%
Total 100 100%
Interpretation:
From the table, we see that 56% of the people say that
Ambassadorhas the impact of increase in sales whereas 44% of
the people say that Preity zinta has no impact of increase in
sales.
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GOOD VALUE
Total number of Customers surveyed: 100
GOOD VALUENO. OFCUSTOMER
SPERCENTAGE
Yes 92 92%
No 8 8%
Total 100 100%
Interpretation:
From the table, we observe that 92% of the people feel that
Philips products give Good Value for money whereas 8% of the
people feel that Philips products do not give Good Value for
money.
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66
92
8
0
20
40
60
80
100
Yes No
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PRICING OF THE MP3 PLAYERS AND TVS
Total number of Customers surveyed: 100
PRICING LEVELNO. OFCUSTOMER
SPERCENTAGE
Excellent 5 5%
Good 64 64%
Satisfactory 31 31%
Not satisfied - -
Total 100 100%
Interpretation:
From the table, we observe that 5% of the people feel that
the Price of the MP3 Players and TVs is Excellent, 64% of the
people feel that it is Good, 31% feel it is satisfactory and none of
them are dissatisfied with the Price of the product. The Highest %
of the people feels that the Price of the MP3 Players and TVs is
good.
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68
Good
Satisfactory
ExcellentNot Satisfied
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SUPERIOR TO COMPETITORS PHILIPS
Total number of Customers surveyed: 100
SUPERIOR CUSTOMERS PERCENTAGE
Yes 89 89%
No 11 11%
Total 100 100%
Interpretation:
From the table, we can observe that 89% of the people say
that Philips MP3 players and TVs is superior to competitors MP3 players and
TVs and 11% says that it is not.
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70
89
11
0
10
20
30
40
50
60
70
80
90
100
Yes No
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RECOMMEND PHILIPS TO YOUR FRIENDS AND RELATIVES
Total number of Customers surveyed: 100
GENDERNO. OF
CUSTOMERSPERCENTAGE
Yes 87 87%
No 13 13%
Total 100 100%
Interpretation:
From the above table we can observe that among
100customers 87% are Yes and 13% are No.
71
13%
87%
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CHAPTER -5
SUMMARY
The market of Big Bazaar (Philips MP3 players and TVs) is growing at rapid
speed. Philips being one of the dominating and leading players in MP3 players and TVs
market is expected to attract significant attention among the investors.
In this Big Bazaar segment there has been heightened competition with other
leading players like Spencers more , Many others companys
As there was competition industry, there was reduction in prices of the MP3
players and TVs and modifications done with the existing product were introduced in the
market.
Majority of the people have informed Brand Awareness toward Philips. Most of
the customers are very much satisfied with the services offered by the company while few
of them are not satisfied due to minor problems of the MP3 players and TVs.
Many of the students rated the Brand Awareness as excellent very few of them
have rated as satisfactory.
All the respondents are very happy with the warranty period given for the MP3
players and TVs by the company but many of them have complaints with the mileage and
seating comfort of the MP3 players and TVs.
Many of the respondents have stated that the prices charged on services are high
when compare to other companys services (e.g. LG)
Finally the customers are very happy about Brand Awareness toward Philips.
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FINDINGS
The following details can be inferred after analysis with a simple size of 100, which
included customers, by questionnaire method to find out the brand awareness towards
Philips with reference to BIG BAZAAR.
The promotional strategy of Big Bazaar is advertisement of which electronic media
and by press media are playing a vital role.
Out of the models of Philips the most popular brand is MP3 Player and TVs because it
is possessed by 45% of the customers.
Though the customers are having good awareness levels regarding the programs being
conducted by Big Bazaar, they are not attending the programs because of variousreasons.
The customers find some problems regarding the services of MP3 Players while
comparing with the remaining models.
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SUGGESTIONS
Basing on the survey findings and analyzing the attitudes of
respondents, the following suggestions can be given regarding
the Brand Awareness towards Philips.
The company has to pursue the complaints of the respondents
about the performance of the parts of MP3 and TV. This
suggestion has been given basing on the complaints of
customers regarding its problems like low sound and picture.
Transaction and value based loyalty programs can be
conducted.
Analyzing the complaints given by many customers regarding
uncomfortable to low sound and picture has made its
suggestion.
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CHAPTER -6
BIBLIOGRAPHY
MARKETING MANAGEMENT
- Philip Kotler
BEST OF BRANDING.
- Gregory, James
THE BUSSINESS OF BRANDS
- Miller & Muir
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QUESTIONNAIRE
(With Reference to Philips company)
1. NAME OF THE RESPONDENT:
2. ADDRESS OF THE RESPONDENT:
3. PHONE NO:
4. AGE GROUP:
(a) 25-45 (b) 45-65 (c) 65 & above
5. GENDER:
(a) Male (b) Female
6. RESPONDENTS QUALIFICATION: _________________________
7. OCCUPATION:
(a) Business b) Professional (c) Student (d)
Employee
8. INCOME PER ANNUM:
(a)
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10. WHO INFLUENCED YOU TO PURCHASE THE PHILIPS
PRODUCTS?
(a) Myself (b) Family Members c) Friends
(d) Relatives (e) Advertisements (f) Others
11. WHY DID YOU PURCHASE ONLY PHILIPS PRODUCTS
INSTEAD OF ANY OTHER BRAND?
(a) Quality b) Brand image
(c) Price d) Other
12. DO YOU FEEL THAT PREITY ZINTA AN IMPACT ON THE
INCREASE IN SALES?
(a) Yes (b) No
13. DO YOU FEEL THAT PHILIPS PRODUCTS GIVE GOOD VALUE
FOR MONEY?
(a) Yes (b) No
14. HOW DO YOU FEEL THE PRICING OF THE PHILIPS COMPANY
MP3 (Or) T.V s?
(a) Excellent b) Good
(c) Satisfactory (d) Unsatisfactory
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15. DO YOU FEEL THAT PHILIPS COMPANY MP3 (Or)T.V s IS
SUPERIOR TO COMPETITORS MP3 (Or)T.V s IN THIS SEGMENT?
(a) Yes (b) No
16. DO YOU RECOMMEND PHILIPS COMPANY MP3 (Or)T.V s TO
YOUR FRIENDS AND RELATIVES?
(a) Yes (b) No
17. YOUR COMMENTS/SUGGESTIONS IF ANY?
__________________________________________________________________
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