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Inspiration
Museum of The Moving Image’s new identity reflects its vision and underlines its commitment to artistic quality
as well as its cultural engage-ment. The word mark’s edgy play of letters positions the museum as challenging and
contemporary. It also offers inspiration for future, and the spirit of the museum’s architecture.
Brand Identity Logo Type
Color
Through three Pantone Colors, es-pecially stands for primary color for screen, it can reinforce the identity of Museum of the Moving Image. Official color system is based on
PANTONE Color Standard. Black, Orange, Magenta, Sky blue
PANTONE2915
PANTONERhodamineRed C
PANTONEWarm Red C
PANTONEBlack M
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890?>+!~*
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890?>+!~*
1234567890+?>*
Mm
Futura Medium 15pt
Futura Medium Light Oblique15pt
Futura Medium Light Oblique 137pt
Futura Medium 36pt
Typography
Museum of the Moving Image uses Futura as an official typeface. It is modern geometric typeface but still has long history.
Futura is a geometric sans-serif typeface designed in 1927 by Paul Renner. Futura has an appearance of efficiency and forwardness. The typeface is derived from simple geo-metric forms and is based on strokes
of near-even weight, which are low in contrast. This is most visible in the almost perfectly round stroke of the o, which is nonetheless slightly avoid.
Stationery Letterhead
Museum of the Moving Image creates a business card, envelope and letterhead with the logo. The letterhead has a secondary graphics which are main color bars.
Stationery Envelope & Business Cards
The business card design based on focusing on logo shape itself. By making logo in solid black color and full size in length, it gives no-ticeable and memorable aspects.
Poster Design
The concept for poster is ‘Encounter with black and white movie in daily life’Posters were made to adver-tise the Museum’s distinct aspect concerning place where can meet the old movies. The posters are orga-nized with three series.
www.museumofthemovingimage.org www.museumofthemovingimage.org
www.museumofthemovingimage.org
Poster Design
The concept for poster is ‘Encounter with black and white movie in daily life’Posters were made to adver-tise the Museum’s distinct aspect concerning place where can meet the old movies. The posters are organized with three series.
Size 40”x28”The series of posters were placed in the public subway station and bus stop.
www.museumofthemovingimage.org
www.museumofthemovingimage.com
Permanent Banners
The banners were designed for announcing events of the museum and people’s eye catching. These banners are hanging on the street around the museum building.
www.museumofthemovingimage.com
Event Banners
Banners for Black and While Film Collection These banners are hang-ing on the street around the museum building and Manhattan.
Tickets
Entry Tickets for Museum of the Moving Image were designed sim-ply connected to brand image. It is made 3 different colors The center
square sticker with the logo will be attached to person having a ticket.
Brochure Design
Brochure design for Education Pro-gram, Museum Guide and General Program
Web Site
www.museumofthemovingim-age.org simple structure that is resemble of architect grid from real building user-interface with artistic and futuristic way
2010 Museum of the Moving ImageMuseum of the Moving Image are registered trademarks.All rights reserved.