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Brand Consciousness inBrand Consciousness in

IndiaIndia

Presented by Shivaranjini ShettyUnder the guidance of

Mrs. Sandhya Rao

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INTRODUCTIONINTRODUCTION

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What is a Brand?What is a Brand?

Brand is a name, term, sign, symbol, ordesign, or a combination of them,intended to identify the goods orservices of one seller or group ofsellers and to differentiate them fromthose of competitors.

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Need of brands.Need of brands.

Sellers can develop a sense of trustamong the consumers.

Emergence of new brands. Consumershave more variety of products cominginto the market satisfying their needs.

Status factor customers are ready to

pay a high price.

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India's 10 top brandsIndia's 10 top brands

Nokia Colgate Lux Lifebuoy Dettol HorlicksTata Salt Pepsodent Britannia Reliance Mobile

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Five top brands in IndiaFive top brands in India

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NOKIANOKIA--Connecting peopleConnecting people

Started its operation in 1995.

Nokia has one of the largest distribution

network with presence across1,30,000 outlets.

India holds the distinction of being thesecond largest market for the

company globally.

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COLGATE -COLGATE -No1 brandNo1 brand

recommended by dentistsrecommended by dentists

The Company was incorporated on 23rdSeptember 1937, as a private limitedcompany.

Colgate-Palmolive (India) Ltd. today hasone of the widest distributionnetworks in India.

The Company has grown to Rs. 1475crores plus with an outstandingrecord of enhancing value for itsstrong shareholder base.

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Colgate products-Colgate products-

Colgate toothpastes

Colgate toothpowder

Colgate toothbrushesWhitening products

Colgate kids toothpaste

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-Aur-Aur

KyaKya

Enjoys more than 17% market share inthe premium soaps market valued atRs6, 000 crore.

First mass marketed toilet soapintroduced in 1931.

It was positioned as a beauty soap in

India, and HUL has since usedsuccessful film actors of the time.

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Products under LuxProducts under Lux

Lux soaps

Lux Body wash

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Lifebuoy was sold in India as early as1895.

the largest selling soap brand in theworld with sales of Rs 5 bn and soldapproximately 2 million soaps a day(as on 2002.

Lifebuoy had a 21% market share in theoverall soap market and was acategory leader in the carbolic soap

segment with a 95% market share.

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Products under LifebuoyProducts under Lifebuoy

Lifebuoy Soap

Lifebuoy Handwash

Lifebuoy Shower Gel Lifebuoy Clear skin

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DettolDettol-Be 100% sure-Be 100% sure

Dettol Antiseptic Liquid Disinfectant isthe name of commercial liquid andsolid antiseptic products belonging toa household product linemanufactured by Reckitt Benckiser.

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Dettol products-Dettol products-

Antiseptic liquid

Soaps

Liquid hand washBody wash

Shaving cream

Plasters

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THANKYOUTHANKYOU