Showcase• Concept

• Rationale

• Stakeholders

• Benefits

• Strategies

• About the show

• Swang’s profile

Showcase

Concept:• The new brand game show

• The 1st ever game show regarding brands and their promotions in India.

• The game show highlights the features of a particular brand.

• The game show is actually a quiz competition, where the different brands of their related categories can be presented in a unique and innovative way.

• This quiz show reflects the brand knowledge with entertainment through loads of excitement and hype.

• Win huge amount (jackpot) through easy participation.

• It’s got to be out and out media based show, manipulating through proper communication channel.

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Rationale:• The basic idea is to have ‘brand awareness’ amongst the masses.• It is to analyze and evaluate the consumer’s knowledge and information on

brand.• To evaluate the overall impact of brand promotions and their recall value.• The consumer involvement, consumer attention, and consumer interest is

the huge concerned.• To make people know firmly about the brand (campaigns, benefits,

identities, slogans, related industry, insights, pricing, personality, and visual presentations on recalling and recognition etc.). It helps to increase the brand loyalty and test brand equity.

• The BrandGame™ show will depict the brand popularity and enhance brand image simultaneously.

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Rationale:• With so much time and money spent on developing strong, enduring

brands, it is essential that they be protected, nurtured and grown. The BrandGame™ Show will ensure intellectual property, protection and enforcement through extraordinary infotainment.

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Stakeholders:• Target audience (viewers as masses)

• Broadcast Medium (TV Channels like, Star Plus, Sony TV, NDTV Imagine)

• Main sponsor (its ownership) and co-sponsors*• Financers/Investors

* -Brands of the main sponsor and co-sponsors will be broadly highlighted every

time in the game show.

-If other local firms want to be the part of the show, they have to register themselves with the actual sponsor’s media houses, PR firms, and advertising agencies.

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Benefits for the stakeholders:• Huge customer involvement

• Deep stakeholders integrity

• Gearing up e-generation i.e, excitement and empowerment

• Proper intellectual property enhancement

• Counterfeit and Infringement product rejection

• Uniting local, multinational and global brands together at one platform.

• Sharing up in-depth information through entertainment and quiz competition

• Creating hype amongst the audience to reach at the Brand Jackpot

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Benefits:• Consumer loyalty to the brands

• Huge Brand knowledge and Brand awareness amongst viewers

• Frequent brand and consumer promotions

• Channel’s popularity and hype

• Massive credibility for the sponsors

• Comfortable ROI for the investors/financers

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Strategies:• Since, it is the 1st game show of the sort, we can comfortably apply

credentials here

• Huge publicity would enhance great consumer attention and consumer involvement

• On-going BTL and ATL activities to cater the audience, featuring them the significance of the game show and its core values

• BTL like on-ground activities, campaigns, market shows and so on to testing and evaluating the audience interest for the show

• Also making people excited and empowered by focusing aggressively on the Brand Jackpot (SMS Marketing)

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Strategies:• Playing with brands innovatively on different levels to get entertained and

informed and winning the huge prize in the end

• Through proper (BTL+ATL), consumers/audience would love to participate for the show, because of the exciting prize

• Aggressive marketing techniques and PR activities are required to generate the hype and launching the game show

• Also can take inspiration from the previous game shows like, “ KBC, Deal ya No deal, Dus ka Dum” etc.

Showcase

About the show:The BrandGame™ show consists of the following levels/stages

• Brand jigsaw puzzle• Brand Hangman• Brand Visual IQ Test on certain campaigns• Draw a logo• Pick the brand and make a campaign• Identify the brand• What is the price??• Brand Globe (Questions & Answers)

-These games will be played by the participants individually.-After playing all levels thoroughly, he/she can achieve the Jackpot in the end.-There’ll be lots of fun and hype in each stage.

Showcase

Swang’s Profile:

Swang Communication is the audio-visual production company. It is the premier visual documentation agency and a publishing house too, operating in the heart of the city Ahmedabad, Gujarat.

Swang Communication uniquely makes the documentary films on social and industrial sectors, particularly for the subjects like development programs, educational programs, training films, advertising/commercials, environment, wildlife, tourism and promotional films and many more. From visual documentation to AV production and publishing collateral materials, the company has given the outstanding examples that can be benchmarked with the quality, commitment, and courtesy.

© Copyright- SWANG COMMUNICATION / Ahmedabad