FMCG Trends 2015The voting patterns of 10,000 consumers in the 2015 Prof the Year awards reveal 9 big trends shaping the future of FMCGForward Thinking from Brand GeneticsFMCG Trends 20151.#ConvenienceRules - The mega-trend of 2015 and the future; consumers want it quicker and easier from brands that buy us time and save us effort 2.#OnTheGo - A variation on the ConvenienceRules mega-trend, busy consumers look to enjoy brands on the move as they speed through our fast culture 3.#HealthMatters - With the rise of health-tech and medical self-care, consumers increasingly look to products offering health benets 4.#VirtuousPleasures - As consumers become evermore health-aware, they look to switch to good-for-you indulgence 5.#OwnLabelLove offering the same quality for less, consumer love for own label options is becoming a critical issue for brands6.#MadeForMeproducts specially designed to t their own unique prsize no longer ts all7.#PremiumPullexpect a prmass market brands8.#FruitTasticstand for alsweet tooth is increasingly satised with fruit9.#TechTimedigital natives embrace and expect tech-enhanced experi#ConvenienceRulesOne toothpaste does it all with winning innovation in the Toothpaste Category for Aquafresh Complete Care from GlaxoSmithKlineConvenient multi-benet innovationCategory winner Clairol 5 in 1 Camomile Shampoo from Procter & GambleConvenient Roll. 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Go disposal innovation by Feminine Care Pad Category winner Bodyform Ultra Towels from SCA Hygiene Products LtdThe mega-trend of 2015 and the future; consumers want ieasy from brands that buy us time and save us effort#ConvenienceRulesA quick and easy between-wash innovation wins best Dry Shampoo Category for Batiste Dry Shampoo, Church & Dwight UK LtdConvenient 8 in 1 multicooker innovation that does it all with GoChef from JML wins best Kitchen Appliance CategoryThe mega-trend of 2015 and the future; consumers want ieasy from brands that buy us time and save us effort#ConvenienceRulesFirst ever 3 compartment detergent makes effective laundry more convenient, winning Ariel best innovation in Laundry Detergent Category for 3 in 1 Ariel PodsJust add mess-free sheet to laundry for convenient whitening, winning Spotless Punch Ltd best innovation in Laundry Additives, Whitening & Stain Removal Category for Dylon WhitenBright inspired by Colour Catcher The mega-trend of 2015 and the future; consumers want ieasy from brands that buy us time and save us effort#ConvenienceRulesQuick and easy avour wins best innovation in Sauce & Seasoning Category for Knorr Flavour Pots by UnileverNo mess, no fuss convenience with Butcher's Selection Roast Beef in tray innovation, winning the Convenience Products Category for Asda Stores LtdThe mega-trend of 2015 and the future; consumers want ieasy from brands that buy us time and save us effort#OnTheGoA variation on the ConvenienceRules mega-trend, busy consumers are looking to enjoy brands on the move as they speed through our fast culHuman fuel on-the-go wins the bet innovation in Cereal Category for Weetabix Ltd with Weetabix On The Go Breakfast DrinkPortable liquid refreshment wins the Drinks and Beverages innovation of the year for Britvic Plc with Robinsons SQUASH'D #HealthMattersWith the rise of health-tech and medical self-care, consumers increasingly look to products offering health benetsDetox, cleanse and shape up with Bootea 14 Day TeaTox, winning innovation in the best Slimming Product Category from Eighty Twenty Ventures Ltd#VirtuousPleasuresAs consumers become evermore health-aware, they look to switch togood-for-you indulgenceRich buttery taste with the goodness of olive oil innovation wins in the Spreads Category with Bertolli with Butter from UnileverCreamy taste but no fat wins best innovation in the Healthy Yoghurt Category for Mllerlight Greek Style Fruitopolis by Mller Dairy UK Ltd#VirtuousPleasuresAs consumers become evermore health-aware, they look to switch togood-for-you indulgenceDelicious cereal bars with wholegrain goodness wins best innovation in the Kids Snacks Category with Harvest Cheweee Cereal Bars from Halo Foods Ltd#OwnLabelLoveIncreasingly seen as offering the same quality for less, consumer love for own label options is becoming a critical issue for brandsTesco own-label innovation assault on premium beautycare, winning in four innovation of the year Categories - Skincare Products, Facial Moisturiser, Women's Hair Removal Products and Beauty Products with Pro Formula Radiance Micellar Water, Pro Formula Q10 Anti-Age Day Cream, Pro Formula Satin Smooth Ladies Razor, and BD T#MadeForMeConsumers look for products specially designed to t their own unique proles, needs and lifestyles. One size no longer ts allPersonalised to a major need in an ageing population, Listerine Advanced Defence Gum Treatment wins best innovation in Oral Care Category for Johnson & Johnson LtdStrict dietary requirements? No prand now dairy-free innovation Newburwinner of the Free Fr#MadeForMeConsumers look for products specially designed to t their own unique proles, needs and lifestyles. One size no longer ts allDesigned for new born infants, Johnson's Baby First Touch Range is the winning innovation in the Baby Care CategoryDesigned specically for babies with nappy rash,Sudocrem Care & Protect innovation from Actavis Plc wins Nappy Cream Category#PremiumPullConsumers increasingly expect a premium experience, even from mass market brandsExotic seed oil innovation for a luxury experience is Hair Care Category winner for Dove Advanced Hair Series Pure Care Dry Oil by UnileverInnovative combination scents from premiumised Comfort with Comfort Creations Honeysuckle & Sandlewood from Unilever wins best innovation in the Laundry Care & Softener Category #PremiumPullConsumers increasingly expect a premium experience, even from mass market brandsPremiumised cat food with toppings wins innovation of the Ultimate premium crisps innovation for men winsinnovation of the year for KP Snacks withMcCoy's Ultimate,#FruitTasticAs rened sugar comes to stand for all things evil, the consumers sweet tooth is increasingly satised with fruitFruity and crisp wins Molson Coors BrCompany wins innovation of the year in the Cider Categry for CarlingCrabbie's Fruits from Halewood International Ltd wins best innovation Alcoholic Drinks Category#TechTimeIts tech time for FMCG as digital natives embrace and expect tech-enhanced experiences everywhereA sign of the times. For the rst time, productinnovation of the year includes a tech category, won by post-PC budget tablet Acer Iconia One 7Kitchen gadget for on-demand zz with SodaStrPlay wins innovation of the year in the Drinks System Category for SodaStreamAward Winners9 trends, 43 innovation awards across 43 categoriesCategory Winner#ConvenienceRules Toothpaste Aquafresh Complete Care Toothpaste, GlaxoSmithKlineShampoo Clairol 5 in 1 Camomile Shampoo, Procter & GambleDry Shampoo Batiste Dry Shampoo, Church & Dwight UK LtdFeminine Care Pad Bodyform Roll. Press. Go. Ultra Towels, SCA Hygiene Products Ltd Feminine Care Liner Always Dailies Folded & Wrapped Pantyliners, Procter & GambleCough & Cold Products Benylin Chesty Cough & Cold Tablets, Johnson & Johnson LtdKitchen Appliances GoChef, JMLLaundry Detergents Ariel 3 in 1 Pods, Procter & GambleLaundry Additives, Whitening & Stain RemovalDYLON WhitenBright inspired by Colour Catcher, Spotless Punch LtdHousehold Cleaning Products Flash Magic Eraser, Procter & GambleConvenience Products Butcher's Selection Roast Beef in tray, Asda Stores LtdFood Butcher's Selection Chicken in bag, Asda Stores LtdSauce & Seasoning Knorr Flavour Pots, Unilever#OnTheGo Breakfast Weetabix On The Go Breakfast Drink, Weetabix Ltd Crisps Drinks and Beverages Robinsons SQUASH'D, Britvic PlcGeneral Healthcare Sudafed Congestion & Headache Relief, Johnson & Johnson LtdAward Winners9 trends, 43 innovation awards across 43 categoriesCategory Winner#HealthMatters Slimming Products Bootea 14 Day TeaTox, Eighty Twenty Ventures LtdNutritional Supplement Benecol Plus Yogurt Drinks, Johnson & Johnson Ltd#VirtuousPleasures Spreads Bertolli with Butter, UnileverHealthy Yogurt Mllerlight Greek Style Fruitopolis, Mller Dairy UK LtdDessert Mars Variety Mix Mini Ice Cream, Mars Chocolate UK LtdBakery Products Kingsmill Great White, Allied BakeriesKids Snacks Harvest Cheweee Cereal Bars, Halo Foods Ltd#MadeForMe Oral Care Newburn Bakehouse Seeded Wraps, Warburtons LtdFree From Products Weetabix On The Go Breakfast Drink, Weetabix LtdNappy Cream Sudocrem Care & Protect, Actavis PlcBaby Care Johnson's Baby FIRST TOUCH Range, Johnson & Johnson LtdNappies Pampers Active Fit, Procter & Gamble#OwnLabelLove Skincare Products Pro Formula Radiance Micellar Water, Tesco Stores LtdFacial Moisturiser Pro Formula Q10 Anti-Age Day Cream, Tesco Stores Ltd Women's Hair Removal Products Pro Formula Satin Smooth Ladies Razor, Tesco Stores LtdBeauty Products BD Trade Secrets Dreamshine Highlighter, Tesco Stores LtdAward Winners9 trends, 43 innovation awards across 43 categoriesCategory Winner#PremiumPull Hair Care Dove Advanced Hair Series Pure Care Dry Oil, UnileverLaundry Care & Softener Comfort Creations Honeysuckle & Sandlewood, UnileverGeneral Household Products Febreze Sleep Serenity, Procter & GambleCrisps McCoy's Ultimate, KP SnacksPet Care Felix Sensations Crunchy Crumbles, Nestl #FruitTastic Alcoholic Drinks Crabbie's Fruits, Halewood International LtdCider Carling British Cider, Molson Coors Brewing CompanyCereal Weetabix Banana, Weetabix Ltd#TechTime Technology Acer Iconia One 7, AcerE-Cigarette blu e-cigarettes, blu e-Cigs (UK)Drinks SystemSodaStream Play, SodaStream Forward Thinking from Brand GeneticsAndrew Christophersandrew.christophers@brandgenetics.com+44 (0) 7967 175 623Tom Ellistom.ellis@brandgenetics.com+44 (0) 7815 896 09