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Brand Guidelines ... 2011/10/17  · VR BRand Guidelines VeRsion 1.1 10.14.11 Brand...

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  • VR BRand Guidelines VeRsion 1.1 10.14.11

    Brand Guidelines

    1

    Brand Guidelines

  • VR BRand Guidelines VeRsion 1.1 10.14.11

    Brand Guidelines

    2

    PriMarY Color Palette

    VR Blue Black White

    PriMarY loGo

    Hairline ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890”:[email protected]#%$&*?

    light aBCdeFGHiJKlMnOPQrsTuVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890”:[email protected]#%$&*?

    Regular aBCdeFGHiJKlMnoPQRsTuVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890”:[email protected]#%$&*?

    Bold aBCdeFGHiJKlMnoPQrstuVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890”:[email protected]#%$&*?

    Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890”:[email protected]#%$&*?

    PriMarY tYPeFaCe: lato download lato: http://www.google.com/webfonts/family?family=lato#download

    Hairline italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890”:[email protected]#%$&*?

    light italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890”:[email protected]#%$&*?

    italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890”:[email protected]#%$&*?

    Bold italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890”:[email protected]#%$&*?

    Black italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890”:[email protected]#%$&*?

    WeB loGo

    Vr Brand at-a-GlanCe

    C84 M41 Y13 K0

    R15 G128 B177

    #336699

    C0 M0 Y0 K100

    R17 G17 B17

    #000000

    C0 M0 Y0 K0

    R255 G255 B255

    #FFFFFF

  • VR BRand Guidelines VeRsion 1.1 10.14.11

    Brand Guidelines Brand Guidelines

    3

    ColorPriMarY loGo

    less than 45% K

    More than 45% K Knock outBlack

    2 Color Knock out on Black

    White Knock out

    use this logo when printing in black and white.

    GraYsCale

    This is the logo of choice, whenever possible.

    The VerticaResponse logo is the primary identifier for

    our product. used consistently, it will reinforce public

    awareness of the company.

    The grayscale logo is to be used only in instances when

    color is not an option (e.g. printing in grayscale).

    loGos

    saFe sPaCe

    The primary logo presentation is enhanced by

    maintaining a clear area, void of all imagery

    surrounding the logo. This area is defined by the cap

    height of the “R” within the logo. note: approved

    taglines are the exception to this rule.

    To ensure legibility and brand consistency, the “R” in the

    VR logo must never be reduced any smaller than .12”.

    MiniMuM siZe

  • VR BRand Guidelines VeRsion 1.1 10.14.11

    Brand Guidelines

    4

    seCondarY Color Palette: WeB aCCent Colors

    login Blue sign up Green Partner Yellow

    C79 M55 Y0 K0

    R42 G116 B225

    #2a74e1

    Red Flag Green Flag shades of Black

    C64 M0 Y100 K0

    R98 G196 B27

    #62C41B

    C1 M32 Y83 K0

    R248 G180 B69

    #F8B445

    C3 M100 Y100 K1

    R231 G13 B0

    #e50d00

    C41 M0 Y100 K0

    R163 G214 B21

    #a3d615

    Color sYsteMs

    PriMarY Color Palette

    Vr Blue looking at the VR logo as our foundation, VR Blue is the main color used

    heavily in advertising and in promotional pieces.

    Black again, looking at the VR logo as our foundation, black is used as a primary

    accent color.

    login Blue This vibrant deep blue is used

    in login buttons, this color is

    intended to connote logging in to

    our visitors.

    sign up Green This vibrant green is used in sign

    up buttons, this color is intended

    to connote signing up to our

    visitors.

    Partner Yellow This rich golden yellow is used

    for CTa’s in the Partner section

    of the website.

    red Flag This bright red color is used in

    corner flags to connote Sales.

    Green Flag This bright warm green color is

    used in corner flags to connote

    Free products and services.

    login Blue

    sign up Green

    Partner Yellow

    Red Flag

    Green Flag

    VR Blue Black White

    C84 M41 Y13 K0

    R15 G128 B177

    #336699

    C0 M0 Y0 K100

    R17 G17 B17

    #000000

    C0 M0 Y0 K0

    R255 G255 B255

    #FFFFFF

  • VR BRand Guidelines VeRsion 1.1 10.14.11

    Brand Guidelines Brand Guidelines

    5

    tYPoGraPHY

    Hairline ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890”:[email protected]#%$&*?

    light aBCdeFGHiJKlMnOPQrsTuVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890”:[email protected]#%$&*?

    Regular aBCdeFGHiJKlMnoPQRsTuVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890”:[email protected]#%$&*?

    Bold aBCdeFGHiJKlMnoPQrstuVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890”:[email protected]#%$&*?

    Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890”:[email protected]#%$&*?

    PriMarY tYPeFaCe: lato

    Hairline italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890”:[email protected]#%$&*?

    light italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890”:[email protected]#%$&*?

    italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890”:[email protected]#%$&*?

    Bold italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890”:[email protected]#%$&*?

    Black italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890”:[email protected]#%$&*?

    light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890”:[email protected]#%$&*?

    light oblique ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890”:[email protected]#%$&*?

    Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890”:[email protected]#%$&*?

    oblique ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890”:[email protected]#%$&*?

    Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890”:[email protected]#%$&*?

    Bold oblique ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890”:[email protected]#%$&*?

    alternate tYPeFaCe: HelVetiCa

    our alternate typeface is Helvetica. it should be used whenever

    the primary typeface “lato” is not available, (e.g. Microsoft

    Office applications such as Word, PowerPoint, Excel, etc.)

    our primary typeface is lato. The semi-rounded details of the letters give

    lato a feeling of warmth, while the strong structure provides stability and

    seriousness. serious yet friendly it communicates VR’s persona - serious

    marketing capabilities with an easy to use interface and friendly customer

    service. It’s available in several weights, allowing maximum flexibility.

    download lato:

    http://www.google.com/webfonts/family?family=lato#download

  • VR BRand Guidelines VeRsion 1.1 10.14.11

    Brand Guidelines

    6

    loGos

    Verticalresponse for appexchange This co-branded logo is used for online and print marketing pieces for the

    VerticalResponse and salesforce integration.

    loGos

    Verticalresponse for Partners This co-branded logo is used on marketing

    materials for the VerticalResponse for Partners

    product.

    Verticalresponse developer network This co-branded logo is used on marketing materials for the

    VerticalResponse for developer network (http://developers.

    verticalresponse.com).

    Verticalresponse Marketing lounge This co-branded logo is used on marketing materials for the

    VerticalResponse Marketing lounge.

    Verticalresponse Marketing Blog This co-branded logo is used on marketing materials for the

    VerticalResponse Marketing Blog.

  • VR BRand Guidelines VeRsion 1.1 10.14.11

    Brand Guidelines Brand Guidelines

    7

    ProduCt loGos

    Verticalresponse email Marketing This logo is used on marketing materials for the VerticalResponse email

    Marketing product.

    Verticalresponse event Marketing This logo is used on marketing materials for the VerticalResponse event

    Marketing product.

    Verticalresponse online surveys This logo is used on marketing materials for the VerticalResponse online

    surveys product.

    Verticalresponse Postcard Marketing This logo is used on marketing materials for the VerticalResponse

    Postcard Marketing product.

    ProduCt loGos

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