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1 W O R L D C O T T O N D A Y BRAND GUIDELINES 03.26.2020
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BRAND GUIDELINES
03.26.2020
TABLE OF CONTENTS
Logo Usage .......................... 3
Colors and fonts ................... 4
Design Examples
Trade Show Wall .............. 6
Fact Sheet ....................... 7
Powerpoint Templates .... 8
Video End Cards .............. 9
For more information, please contact:
Erin [email protected]
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LOGO USAGEThis is to help you understand how to use our logo and our logo/name lockup consistently across all communications platforms.
LOGO COLOR USAGEDepending on the background color of your asset, logos can be color formatted differently.
1. For white or light backgrounds.
2. For dark or black backgrounds.
3. For monochrome designs, or next to partner logos.
LOGO/NAME LOCKUPThe name “World Cotton Day” can only appear circling the logo.
Do not type the name above, below, or to the sides of the logo.
The logo may be used without the name when desired (as a design element).
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LOGO USAGE NOTES
• Always give space around the logo/name, roughly the height of 2 W’s (less space is needed at bottom).
• Do not squash, stretch, or distort the shape of the logo/name.
• Do not make the logo less than 0.75” (1.9cm) tall.
• Do not recolor the logo/name, or use any other color format of the logo except the three variations above “Logo Color Usage”.
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RGB 15/180/230HEX #91B6F2CMYK 40/21/0/0
RGB 77/120/191HEX #517FC9CMYK 70/46/0/0
RGB 49/93/163HEX #315DA3CMYK 88/69/5/0
RGB 8/28/59HEX #081C3BCMYK 86/52/0/82
DESIGN HEADLINE (AVENIR BLACK)Body (Avenir Roman, sentence case)
UNIVERSAL HEADLINE (ARIAL BOLD)Body (Arial Regular)
Use Avenir when available. Otherwise use Arial.
For font size, use a 3:2 ratio of headline to body copy (e.g., 18pt headline, 12pt body copy)
Use ALL CAPS for headlines.
COLORS AND FONTSTo achieve consistency across applications, media and different production methods, it is important that our color palette and fonts are referenced and implemented accurately.
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DESIGN EXAMPLES
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EVENT/TRADE SHOWWhen creating tradeshow materials for World Cotton Day, it is best to follow these principles:
• Use text at a size that is readable from a distance. The minimum size text shoud be about 50 points.
• Keep graphics or information at least 20 inches from the floor.
• Text should read from left to right, top to bottom.
• Be consistent in using brand colors, text and logos to avoid visual overload and maintain a consistent theme.
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HANDOUT MATERIALSWhen creating handout materials for World Cotton Day, it is best to follow these principles:
• Be consistent in using brand colors, graphic devices, text and logos to avoid visual overload and maintain a consistent theme. Keep alignment and spacing consistent.
• If possible, organize related elements in the grid system, as shown on the right.
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2020 at a glance
A global celebration
of cotton and its stakeholders,
from field to fabric and beyond.
WHO?
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WHY?
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HOW?
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AND MORE...
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POWERPOINT TEMPLATEThe PowerPoint template contains the standard slides for our presentation using the graphic device, logo, colors and visual system.
There are multiple layout options included in the PowerPoint template to accommodate for graphs, charts, large visuals and big ideas. When building a presentation, consider the overall balance of the deck as a whole and try to insert visual interest wherever possible.
APRIL 12, 2020
COVER TITLE GOES HERE
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COVER TITLE GOES HERE
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APRIL 12, 2020
TITLE GOES HERE
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• Lorem ipsum dolor sit amet • Consectetur adipiscing elit• Sed do eiusmod tempor • Incididunt ut labore et dolore • Magna aliqua. Ut enim ad • Minim veniam, quis nostrud
TITLE GOES HERE
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• Lorem ipsum dolor sit amet
• Consectetur adipiscing elit
• Sed do eiusmod tempor
• Incididunt ut labore et dolore
• Magna aliqua. Ut enim ad
• Minim veniam, quis nostrud
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• Lorem ipsum dolor sit amet
• Consectetur adipiscing elit
• Sed do eiusmod tempor
• Incididunt ut labore et dolore
• Magna aliqua. Ut enim ad
• Minim veniam, quis nostrud
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TITLE
First Second Third Fourth
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TITLE GOES HERE
TITLE
First Second Third
Category 1 Category 2 Category 3 Category 41000
2000
3000
4000
5000
1000
6000
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• Lorem ipsum dolor sit amet • Consectetur adipiscing elit• Sed do eiusmod tempor • Incididunt ut labore et dolore • Magna aliqua. Ut enim ad • Minim veniam, quis nostrud
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Thank you. Thank you. Thank you.
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VIDEO END CARDSWhen creating videos, it is important to reinforce the World Cotton Day brand. Always end with one of the two examples shown to the right. A call to action is often useful and should be placed as indicated in Example 2.
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THANK YOU.
