K N O GB R A N D G U I D E L I N E S 2 0 2 1

K N O G — B R A N D G U I D E L I N E S V 1 .0 2

P 0 3 P R O D U CT N A M I N G Typography Block

P 0 5 LO G O S I Z I N G A N D P O S I T I O N 01 — Placement 02 — Sizing 03 — Examples 04 — Alignment with Product Name Block

P 0 9 C O LO U R The Brand Palette Application

P 1 1 A P P L I CAT I O N E X A M P L E S

P 1 2 TAG L I N E Usage

C O N T E N T S

K N O G — B R A N D G U I D E L I N E S V 1 .0 3

There are two block formats for the product name lock up, one for limited horizontal space (stacked) and one for limited vertical space (single line).

The product name is supported by a short product description, this should communicate the feature or benefit of the product in the most immediate and engaging way. Stacked Version

The product name is separated from the description by a horizontal rule. Single Line Version

The product name is separated from the description by a vertical bar. This will replace all existing product logos, creating a unified a recognisable system for product naming.

Live editable files of these lock ups have been supplied and can be edited to create new versions.

The sizes stated are a standard size usable for most formats, the scale of the block can increase and decrease where needed.

P R O D U CT N A M I N GT Y P O G R A P H Y B LO C K

Stacked Typography settings

C O B B E R | 3 3 0 ° L I G H T W I T H S I D E V I S I B I L I T Y

C O B B E R

3 3 0 ° L I G H T W I T H S I D E V I S I B I L I T Y

Product Name

C O B B E RCalibre Semibold — All Caps Size: 15pt Leading: 17pt Tracking: 120pt

Product Description

3 3 0 ° L I G H T W I T H S I D E V I S I B I L I T Y

Calibre Regular — All Caps Size: 12pt Leading: 16pt Tracking: 160pt

Single Line

K N O G — B R A N D G U I D E L I N E S V 1 .0 4

There are two block formats for the product name lock up, one for limited horizontal space (stacked) and one for limited vertical space (single line).

The product name is supported by a short product description, this should communicate the feature or benefit of the product in the most immediate and engaging way. Stacked Version

The product name is separated from the description by a horizontal rule. Single Line Version

The product name is separated from the description by a vertical bar. This will replace all existing product logos, creating a unified a recognisable system for product naming.

Live editable files of these lock ups have been supplied and can be edited to create new versions.

The sizes stated are a standard size usable for most formats, the scale of the block can increase and decrease where needed.

P R O D U CT N A M I N GT Y P O G R A P H Y B LO C K

Stacked Typography settings

C O B B E R | 3 3 0 ° L I G H T W I T H S I D E V I S I B I L I T Y

Product Name and Description are separated by; two spaces - vertical bar - two spaces.

Set the vertical bar with the following settings:

Font: Calibre Thin Size: 16pt Leading: 25pt Tracking: 120pt

Vertical Scale: 130pt Horizontal Scale: 110pt Baseline Shift: -1.6pt

C O B B E R

3 3 0 ° L I G H T W I T H S I D E V I S I B I L I T Y

Text Box

0.5 line stroke 3.5mm padding

Product Name

C O B B E RCalibre Semibold — All Caps Size: 15pt Leading: 17pt Tracking: 120pt

Product Description

3 3 0 ° L I G H T W I T H S I D E V I S I B I L I T Y

Calibre Regular — All Caps Size: 12pt Leading: 16pt Tracking: 160pt

Single Line

Product Name and Description are separated by a Rule Below.

Weight: 0.5pt, Offset: 3.2pt (set using Paragraph Rules - ⌘altJ)

K N O G — B R A N D G U I D E L I N E S V 1 .0 5

The Knog logo is positioned and cropped on the right edge, this anchors the logo within a format, follow the rules here for positioning and cropping.

See the following page for logo sizing and placement examples.

The logo should be cropped vertically through the centre of the full stop.

The logo should be positioned on the right edge of any format.

Use the measurement of - half the width of the logo - as guide for the distance from the top edge of the canvas.

For formats with prohibitively limited vertical space, for example a web banner, a measurement of a third logo width might be required.

LO G O S I Z I N G A N D P O S I T I O N01 — P L AC E M E N T

Cropping Position

K N O G — B R A N D G U I D E L I N E S V 1 .0 6

The size of the logo can be calculated by measuring the diagonal of the format and divide by 10

For some smaller sizes and square formats a division of 6 may need to be used.

No system for scaling a logo is foolproof, this should be reviewed on a case by case basis.

Example — 16:9 Division of 10

Example — 1:1 Division of 6

LO G O S I Z I N G A N D P O S I T I O N0 2 — S I Z I N G

K N O G — B R A N D G U I D E L I N E S V 1 .0 7

Various formates demonstrating the scale and position rules of the Knog logo.

LO G O S I Z I N G A N D P O S I T I O N0 3 — E X A M P L E S

16:9

A4 Portrait 1:1

A4 Landscape

9:16

K N O G — B R A N D G U I D E L I N E S V 1 .0 8

The product naming block aligns to the top of the ‘g’ of the Knog logo, the block sits on the opposite side of the layout.

The examples right are crops of the top section of an A4 portrait format.

LO G O S I Z I N G A N D P O S I T I O N0 4 — A L I G N M E N T W I T H

P R O D U CT N A M E B LO C K

C O B B E R

3 3 0 ° L I G H T W I T H S I D E V I S I B I L I T Y

C O B B E R | 3 3 0 ° L I G H T W I T H S I D E V I S I B I L I T Y

K N O G — B R A N D G U I D E L I N E S V 1 .0 9

The core Knog brand colours are a monochromatic set of tones, black, white, light grey and dark grey.

Where possible light grey should be used as a base colour rather than white.

A bold pop of colour is given in the form of a red/orange fluro, this when used consistently and with repetition will become a distinctive brand signature for Knog, representing the tireless innovation of design and the illuminating nature of the product.

C O LO U RT H E B R A N D PA L E T T E

Light Grey Pantone Cool Grey 2 UCMYK 4 / 3 / 6 / 9RGB 221 / 220 / 216 Hex dddcd8

Black CMYK 30 / 30 / 30 / 100RGB 0 / 0 / 0Hex 000000

Dark Grey Pantone 424UCMYK 25 / 17 / 15 / 44RGB 136 / 137 / 138 Hex 0

White CMYK 0 / 0 / 0 / 0RGB 255 / 255 / 255Hex ffffff

Fluro Red/Orange

Pantone 805/CCMYK 0 / 87 / 100 / 0RGB 250 / 65 / 45 Hex fa412d

K N O G — B R A N D G U I D E L I N E S V 1 .0 1 0

The Knog highlight colour can be applied as a tab to anchor the product name block on a canvas, match the block height and set at half the width of the margin.

Examples applications:

a. The tab device can be used in a 3 dimensional form, by continuing the tab around a box it will wrap from front to back

b. The spine of a printed product cataloguec. Handles of a toted. Inside of packaginge. Website CTAf. Business card edging or triplexing

C O LO U RA P P L I C AT I O N

C O B B E R

3 3 0 ° L I G H T W I T H S I D E V I S I B I L I T Y

Packing a whopping 470 lumens in the big Cobber through to 110 lumens in the Lil Cobber, these lights are seriously bright.

a.

c.

e.

d.

f.

b.

A D D TO CA R T

K N O G — B R A N D G U I D E L I N E S V 1 .0 1 1

The examples here demonstrate all of the directions set out in this document, applied to the Cobber advert in a range of formats.

Portrait

Landscape banner Portrait Banner

Landscape

A P P L I CAT I O N E X A M P L E SE X A M P L E F O R M AT S C O B B E R

3 3 0 ° L I G H T W I T H S I D E V I S I B I L I T Y

Packing a whopping 470 lumens in the big Cobber through to 110 lumens in the Lil Cobber, these lights are seriously bright.

C O B B E R

3 3 0 ° L I G H T W I T H S I D E V I S I B I L I T Y

S H O P N O W

C O B B E R

3 3 0 ° L I G H T W I T H S I D E V I S I B I L I T Y

S H O P N O W

C O B B E R

3 3 0 ° L I G H T W I T H S I D E V I S I B I L I T Y

K N O G — B R A N D G U I D E L I N E S V 1 .0 1 2

The OUR OBSSESION IS YOUR FREEDOM tagline is the brand sign off and should be thought of in this light when applying it graphically. It should not be the first thing you see but found in an unexpected place.

Examples applications:

— The inside of packaging under the product, so it is seen when the product is removed

— The back of a packaging box— The bottom back of a product catalogue— The inside of a store paper carrier bag— The footer of the website— Inside of a product, perhaps where a battery is stored

TAG L I N EU S AG E