AOP0009-GPRES001-01 BRAnd GuidElinES
evolution over time
introductionBrand PhilosoPhy
1992 - 1998
“your Key Components Partner”2006 - 2013
“open & share”
1999 - 2006
“open Mind, Global Vision”2013 -
“Bright ideas Connected”
our business has successfully evolved over time while keeping the same values and believes – our focus on working with our customers to achieve their business goals and the importance we place on our culture of entrepreneurship as a leader to innovation.
aoPEn has been established for over 17 years, pioneering the ultra-small form factor PC and Commercial appliances, for global electronics, information technology and com-munications (iCT) solutions. its access to the parent group Wistron, with 2011 combined revenue of greater than 21 billion Usd and operations in more than 100 countries, gives aoPEn a worldwide pool of expertise, com-bined with innovative systems and solutions to deliver added value to customers.
AOP0009-GPRES001-01 BRAnd GuidElinES
strenGth toGether
one unique qualities the mandarin fruit is that its made up of segments. This idea of com-ponents packaged together to can be related computer parts packaged together. Parallels can also be drawn with the aoPEn practice of bringing together professionals in separate fields. Drawing on their ideas and expertise and produce whole solutions and products.
Mandarins are symbolic of good luck, and oranges are symbolic of wealth. Mandarins, tangerines and oranges are frequently displayed in homes and stores. Tangerines are symbolic of good luck, and oranges are symbolic of wealth. These Chinese new year symbols have developed through a language pun, the word for tan-gerine having the same sound as “luck” in Chinese, and the word for orange having the same sound as “wealth”. Chinese culture, pairs of oranges are handed out during the Chinese lunar new year period. This is a time when people visit each other in their homes, and usually a pair of oranges are given out to represent auspi-ciousness and prosperity for the new year ahead.
the Power of colour
introductionBrand hisTory
in Chinese culture the colour orange indi-cates change, adaptability, spontaneity and strengthens concentrationin Western culture the colour has positive connotations of energy, happiness and warmth
cultural siGnificance
AOP0009-GPRES001-01 BRAnd GuidElinES
EnergyEnthusiasmhappinessBalancePlayfulnessWarmth PositiveFriendly
harmonyConnection / UnityCore / heartletter a & odynamic / movementEnergy
ModerndirectBoldClean
loGo idEas CoMBinEd
AOP0009-GPRES001-01 BRAnd GuidElinES
secondary loGos horizonTal
horizontal logo on black gradient (website)
horizontal logo Positive horizontal logo negative
AOP0009-GPRES001-01 BRAnd GuidElinES
C
0
C
0
PanTonE solid Black
PanTonE 877
*Use only for spot colour printing
PanTonE 1655
r
30
r
255
M
0
M
81
G
30
G
51
y
0
y
100
B
30
B
0
K
100
K
0
colours
CMyK - Used for printed media PanTonE - These colours should be used for stationery and logo designs.rGB - is used for screen applicationshEX - Web safe colour
Primary colours secondary colour
AOP0009-GPRES001-01 BRAnd GuidElinES
K
100
K
85
Minimum intensity of gradient behind logo should be 85% black.This is to prevent logo looking washed out on a light grey background.
K
35
BackGround GradientBrEaKdoWn
AOP0009-GPRES001-01 BRAnd GuidElinES
tyPefaces
Zurich Bt roman Zurich Bt Bold
a contemporary typeface chosen for its bold modern and direct qualities.
aBCdEFGhiJKlMnoPQrsTUVWXyzabcdefghijklmnopqrstuvwxyz!@#$%&()
aBcdefGhiJklmnoPQrstuvwXyZabcdefghijklmnopqrstuvwxyz!@#$%&()
aaBbCc0123* aaBbcc0123*
AOP0009-GPRES001-01 BRAnd GuidElinES
mono colour loGos horizonTal
horizontal logo Monotone orange Positive
horizontal logo Monotone Grey Positive
horizontal logo Monotone orange negative
horizontal logo Monotone Black negative
AOP0009-GPRES001-01 BRAnd GuidElinES
stacked logo on Black Gradient (Web) stacked logo Positive stacked logo negative
secondary versions sTaCKEd
AOP0009-GPRES001-01 BRAnd GuidElinES
monotone versionssTaCKEd
stacked logo Monotone orange Positive
stacked logo Monotone Grey Positive
stacked logo Monotone Black negative
stacked logo Monotone orange negative
AOP0009-GPRES001-01 BRAnd GuidElinES
master loGo with chinese charactershorizonTal
horizontal logo + Chinese (Preferred option)
AOP0009-GPRES001-01 BRAnd GuidElinES
master loGo with chinese characters sTaCKEd
stacked logo + Chinese (Preferred option)
AOP0009-GPRES001-01 BRAnd GuidElinES
clear sPace
always keep a minimum clear space surrounding the logo as displayed. This is to ensure maximum impact and integrity of the brand.The height of the a character is used to determine the clear space.as a general rule, no other logos or type can appear within the clear space area.
horiZontal stacked
AOP0009-GPRES001-01 BRAnd GuidElinES
minimum siZe
A minimum size is specified to maintain the integrity of the brand mark as well as legibility across all applications.as a general rule its recommended to reproduce the brand mark larger than the minimum size.
45mm 23mm 15mm30mm
with taGline without taGline
AOP0009-GPRES001-01 BRAnd GuidElinES
online aPPlicationProdUCT BannEr
headlineFont used zurich lt Bt. 33px
Maximum number of lines a headline can run across is
three.
Product imaGesPsd template contains boundary guides to be used to position product images.
lens flarePsd templates contains
a number of lens flare overlays.
BackGround imaGelandscape images of sunrise or midday work well. a subtly blurring of the image may help to keep focus on the product shot.
droP shadowa subtle dropshadow has been added where the product extends in front of the background.
AOP0009-GPRES001-01 BRAnd GuidElinES
online aPPlicationliFEsTylE BannEr
headlineFont used zurich lt Bt. 33px
Maximum number of lines a headline can run across is
three.
lifestyle imaGesLight filled images of smiling fresh faced people.
imaGery from natureimages from nature could be used to describe solutions on offer. similar to the strategy used by optus and apple
oranGeChoosing images with an orange element will build colour association with the brand.