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Brand Guidelines May 2012
BrandGuidelines
May 2012
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01/ Our Brandmark
02/ Colour Palette
03/ Dimensions
04/ Clearance Area
05/ Do’s & Don’ts
06/ B&W Brandmark
07/ Supporting Graphic Symbols
08/ Stationery
09/ Press Release
10/ Word Report
11/ eNewsletter
12/ PowerPoint
13/ Website
14/ Email Signature
15/ Typography
16/ Supplied Logo Files
/ Contents
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The letterforms of our brandmark have been specially drawn and are unique. Therefore, our brandmark should never be redrawn or altered in any manner. Our brandmark is made out of two key elements:1. The bespoke letterforms that make up the word European Recycling Platform.2. The arrow-circle that sits to the left of our name.
The arrow-circle, symbolises the recirculation of the resources. The circles are turning counter-clockwise - a sign for bringing the materials back into the flow. The square symbolises the core values of ERP, putting its activities into the centre of the recycling idea. When used in the full colour version, the brandmark always uses the ERP Red for the square and the name, the ERP Grey for the arrow-circle.The brandmark has been optimised and edited for the best aesthetics and shall only be used as one piece from the original data set. The only modifications permitted is the uniform scaling according to the dimensions mentioned in the different applications.
The use of any localised versions of our brandmark will require the explicit permission from our ERP President and CEO.
01/ Our Brandmark
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Our colour palette consists of our main corporate colours Red and Grey and secondary colour 30% grey.
The references provided on this page should be used for relevant media applications. When printing in four colour process (CMYK) the percentage values given here should be followed. For on-screen communications, use the RGB values (screen/monitor colours) and Hexadecimal Codes (web safe colours). These match the Pantone® references as closely as possible.
Secondary Colour (30%Gray) can be used for supporting graphics.
* The colours featured on this page and throughout these guidelines are not intended to match the Pantone® colour matching standards. For accurate colour matches please use the Pantone® Matching System guide books.
ERP RED
PMS RED 179
CMYK 0, 89, 84, 0
RGB 222, 56, 49
Primary Colours
Secondary Colour
ERP GREY
PMS GREY 7544
CMYK 34, 14, 11, 32
RGB 137, 150, 160
Our ERP GREY can be used at 30% strength for a secondary colour.
02/ Colour Palette
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The arrow-circle is defined by the length of the arrow heads and the centre square. The distance between the arrow-circle and the name is also one square.
The top line of the name is adjusted to the upper grid line; the bottom line of the name to the bottom line. The middle line is centred in the middle section.
The length of the words follow the normal spacing of the words.
The font for the brandmark type is “Frutiger 65 bold” which is set to outlines. (To be used by design consultants/finished artists. Please refer to section 15 for further information on fonts)
Sizes: The size is defined by height of the graphic sign, of dimension A.
The font height is 0.33 of the brandmark height A.
03/ Dimensions
A
0.33
A
C.I. GuidelinesApril 2007
1.1.3
Country Logos, Dimensions
The dimensions are based on a square shaped grid.
The arrow-circle is defined by the length of the arrow heads and the centre square.
The distance between the arrow-circle and the name is also 1 square
The top line of the name is adjusted to the upper grid line; the bottom line of the name to the bottom line. The middle line is centred in the middle section.
The length of the words follow the normal spacing of the words.
The type font is "Frutiger 45 light"
Sizes
To simplify the use with the different country trademarks, the size is defined by height of the graphic sign, the dimension A.
The font height is 105% A
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04/ Clearance Area
In order to give prominence to our brandmark, it should be used with an area of clear space surrounding it. This ensures that it is always clear of other graphic elements, such as text and imagery. The clearance zone, as shown, is derived from the height of our arrow-circle. Nothing should enter the clearance area.
0.33
A
AA
0.33
A
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05/ Do’s & Don’ts
A brandmark carries the core values ofan organisation. It represents the name,the philosophy, and the dedication of the group members and the people working for it. Therefore it must not be alienated, distorted or debased.
C.I. GuidelinesApril 2007
1.1.3
Trade Mark, Image of the Identity
A trade mark carries the core values of the enterprise or organisation. It represents the name, the philosophy, and the dedication of the group members and the people working for it.
Therefore it must not be alienated, distorted or debased.
EuropeanRecyclingPlatformImpermissible
wrong letter font
Impermissiblejolted, wrong relationship between height and length
ImpermissibleColours must not be changed
Impermissibledistorted
Impermissiblewrong direction
Impermissiblemisuse of the sign as comic
Impermissiblemix of original C.I. elements with artwork
Permissiblethe artwork is a permissible variation in the style of the logo
√but ...
EuropeanRecyclingPlatform
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05.1/ Do’s & Don’ts
The colour of the brandmark must be evaluatedagainst the colour of the background. It requires asufficient contrast to the background’s colour andlightness.
Impermissible Permissible
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06/ B&W Brandmark
Generally, the brandmark shall be used in itsoriginal colour scheme, ERP grey and ERP red.No other polychrome solution is permitted.If monochrome use of the logo is required, only the following colours are permitted.
BlackC:0, M:0, Y:0, K:100R:35, G:31, B:32
BlackC:0, M:0, Y:0, K:100R:35, G:31, B:32
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The supporting icons can be used alongside the ERP brandmark. Only the supplied symbol files should be used and should not be altered in any way.
07/ Supporting Graphic Symbols
Icons
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Letterhead:
Format/layout for localised ERP letterheads should be appropriate as per the local legal obligations. They should contain the following ERP brand and fonts:
Brand: Full colour version Brand size: At least 20mm highAddress font: Frutiger 45 light or Verdana regular, 9ptContact font: Frutiger 55 roman or Verdana regular, 9ptLegal status: Frutiger 45 light or Verdana regular, 7pt
Business Card:
Brand size: At least 10mm highAddress font: Frutiger 55 roman, 7ptName: Frutiger 55 roman, 10ptTitle: Frutiger 45 light, 7ptContact No.s: font: Frutiger 55 roman, 7pt
08/ Stationery
John SmythTitle
Tel : +353 0 123 1234Fax : +353 0 123 1234Mobile : +353 (0) 123 [email protected]
John SmythTitle
Tel : +353 0 123 1234Fax : +353 0 123 1234Mobile : +353 (0) 123 [email protected]
AddressRoad/Street
County/Post Code Country
AddressRoad/Street
County/Post Code Country
5mm
5mm
5mm
5mm
10mm
10mm
5mm
5mm
5mm
5mm
Card Front(English version)
Card Reverse (Localised version)
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Trade mark size: A = 1,2 cm
Body text: Verdana Regular, Verdana Bold, 9.5 pt
Date and short title: Verdana Regular, 10 pt
Headline: Verdana bold, 12 pt
The grey parts are inserted as graphic element. The black parts are editable.
09/ Press Release
Press ReleaseINSERT HEADLINE IN UPPERCASE IN BOLD
Insert subline in italics
Insert location, date – insert body text
Nam ut laborpo ritatur simolecum cum, sitatur si dolles maxim ut quia ernatum ipident qui iducia dolor moluptae pos esero quatemo modio. Dolupis qui cust miliquam ad que remperit, etus que poribus alitiost velibero omnis imo tem hillor autem nonectas desequis et fuga. Tur aperum re, conemporum del mod mos duntotas res et parchicae sunt.
Pudipient odisit exerum niam re, nihiciam etur aut ut magnam quo consequ iamusam fugiatur, ut audam volupta conesequias eatur repremquatio volum rem remquae odignim agnatempos as mod quae dolum dolorpossi dolo mo quam que con reped molorum quasincti idenimagnit, offictu reptatem nihilibusti conseque ari natquat ibusam ipiet omniam re aspitate vellest, quam incti volupta sperumq uiaecte mpellac custiamenes enihit eos etur?
- ENDS –
About the European Recycling PlatformThe European Recycling Platform (ERP) was set up in December 2002 by Braun, Electrolux, HP and Sony in response to the introduction of the European Union’s Waste Electrical and Electronic Equipment (WEEE) Directive. ERP’s mission is to ensure cost effective implementation of the directive, for the benefit of the participating companies and their customers. This is achieved through innovative waste management strategies and by encouraging national implementation of the directive according to a set of core principles, fundamental to the protection of consumers and business, as well as the environment.
ERP is the first WEEE compliance scheme to be permitted and to run operations in multiple European countries and thus the first scheme to pass on the advantages of multinational recycling operations to the consumer. ERP has proved to be the most competitive solution for companies in the countries where it has started to operate.
ERP is already operational in twelve countries – in Austria, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Poland, Portugal, Spain, and the UK. For more information on ERP, please visit insert local website.
[Insert local contact details]
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The Word A4 Report is pre-formatted and will fit according to the length of the text. Inside templates are also available.The Word Rerport template is to be launched June 2012.
10/ Word Report
Click here to type your document title
Prepared by (insert name)date (xx)
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eNewsletterLayout: The width of the newsletter is 21 cm (A4 size);however the length is chosen individually so the reader can scroll down through it.
The eNewsletter template is to be launched for localised regions June 2012.
11/ eNewsletter
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PowerPoint TemplateTitle MasterThe title box is pre-formatted and will fit accordingto the length of the text. Verdana is the only font to be used throughout the supplied templates.
The Inside pages are also available.
12/ PowerPoint
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Prepared by [xx xx]Date [xx/xx/xxxx]
Click to add title
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PowerPoint TemplatesInside pages:
Styles for page titles, subheadings, bullet points and brand positioning are supplied within the PowerPoint templates. These are designed to match the ERP colours and should be adhered to in all cases.
Verdana is the only font to be used throughout the supplied templates.
12.1/ PowerPoint
The information contained in this document is the property of TheEuropean Recycling Platform (ERP). It shall not be disclosed ortransmitted without the prior written consent of ERP. The informationcontained in this document shall never be considered as a commitmentfrom ERP to do or to refrain from doing something. Such a commitmentshall only be enforceable upon signature of a binding agreementbetween ERP and another party.
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This is an item on the agenda
This is an item on the agenda
This is an item on the agenda
This is an item on the agenda
This is an item on the agenda
Click to add title
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This is an item on the agenda
This where we are now
This is an item on the agenda
This is an item on the agenda
This is an item on the agenda
Click to add title
First LevelSecond level• Third level
– Fourth level» Fifth level
Click to add title
5© 2012 European Recycling Platform All rights reserved.
AUSTRIAAutokaderstraße 29/BT2/11210 WienTel: +43 1 2024925Fax: +43 1 [email protected]
GERMANYCharlottenburger Allee 4152068 AachenTel:+ 49 241 9515 2000Fax: +49 241 95 18 [email protected]
POLAND_urawia 32/3400-515 WarszawaPhone: +48 22 5210615Fax: +48-22 [email protected]
DENMARKLindholm Havnevej 31DK-5800 NyborgTel: +45 6333 0028Fax: +45 6333 [email protected]
IRELANDUnit 9D, Nutgrove Office ParkNutgrove AvenueRathfarnhamDublin 14Tel: +353 (0) 1299 5642Fax: +353 (0) 1299 [email protected]
PORTUGALC. Emp. Ribeira da PenhaLonga Rua D. DinisBordalo Pinheiro, 467B2645-539 AlcabidecheTel: +351 21 9119630Fax: +351 21 [email protected]
FINLANDPakkalankuja 601510 VantaaTel: +358 45 897 [email protected]
ITALYViale Assunta, 10120063 Cernusco sulNaviglio (MI)Tel: + 39 02 92147479Fax: +39 02 [email protected]
SPAINC/ Raimundo FernándezVillaverde, 30Planta 1ª, oficina 31428003 MadridTel: + 34 918063042Fax: + 34 [email protected]
FRANCE94 rue St Lazare - Building E6th floor - 75009 ParisTel: + 33 (0)1 71323940Fax : + 33 (0)1 [email protected]
NORWAYBragernes Torg 4NO-3017 DrammenTel.: +47 400 00 476Fax:+47 9257 [email protected]
UKBarley Mow Centre10 Barley Mow Passage, ChiswickLondon W4 4PHTel: +44 (0) 2031426452Fax: +44 (0) [email protected]
www.erp-recycling.org
Click to add title
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Our brandmark is to be used on all regional websites. The country brandmarks should not be used without the explicit permission from our ERP President and CEO. Country reference to individual ERP sub websites should be positioned beside the brandmark.
13/ WebsiteERP Europe
ERP Local Website Example Layout
Italia
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Email Signature TemplateBody text: Verdana regular 9/10 pt
14/ Email Signature
NameTitle
ERP Office AddressT: +353 (0)00 0 000 000; M:+353 (0)00 0 000 000; F: +353 (0)00 0 000 E: [email protected] W: www.erp-recycling.org
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The way the written word is presented has a powerful effect on a viewer’s perception of the ERP brandmark.
Both Frutiger and Verdana fonts can be downloaded from www.myfonts.com
Our primary typeface for the ERP brandmark is Frutiger. Design consultants/finished artists should use our primary typeface for the ERP brandmark and text in Frutiger and in all print materials.
ABC123
Our in-house electronic font Verdana should be used on all electronic communications such as PowerPoint®, Word®, Excel®, etc. It can also be used for on-line applications as a web-safe typeface.
ABC123
15/ Typography
Frutiger 45 Light abcde ABCDE 12345 ?!@%*()/;.,
Frutiger 55 Roman abcde ABCDE 12345 ?!@%*()/;.,
Frutiger 65 Bold abcde ABCDE 12345 ?!@%*()/;.,
Frutiger 75 Black abcde ABCDE 12345 ?!@%*()/;.,
Verdana Roman abcde ABCDE 12345 ?!@%*()/;.,
Verdana Bold abcde ABCDE 12345 ?!@%*()/;.,
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The brandmark has been supplied in various formats for use in different situations. When printing the brandmark through four colour process the CMYK files should be used. Our brandmark must always be reproduced from the artwork supplied in order to ensure consistency across all applications.
ERP brandmark
EPS (Print)ERP_Logo_Black_pos.epsERP_Logo_Black_rev.epsERP_Logo_CMYK_pos.epsERP_Logo_CMYK_rev.epsERP_Logo_PMS_pos.eps
JPG (Word/Multi Media)ERP_Logo_Black_pos.jpgERP_Logo_RGB_pos.jpg
PNG (Web/Multi Media)ERP_Logo_Black_pos.pngERP_Logo_Black_rev.pngERP_Logo_RGB_pos.pngERP_Logo_RGB_rev.png
16 / Supplied Logo Files
