GiggedIn brand guidelines pg 1 GiggedIn brand guidelines pg 1

BRAN D GU I DELI N ES U PDATED 1ST FEB 2015

GiggedIn brand guidelines pg 1

CONTENTSWhat we do Pg 2Our Mission

Our Logo Pg 3

Logo Variations Pg 4

Do’s & Dont’s Pg 5

Our Fonts Pg 6

Our Colours Pg 7

Social Media Pg 8-9

GiggedIn brand guidelines pg 2

GiggedIn is Australia's only crowd-sourced ticketing platform dedicated to live music. We help event organizers and artists make successful shows, tours and festivals occur with a guaranteed amount of pre-sales by giving fans the power to pledge to buy tickets in order to activate events.Our focus involves tapping into the passion and engagement that exists between fans and artists and we've been successful in everything from crowdsourcing the locations of national tours to crowdfunding shows to create new opportunities for emerging artists. The media have likened us to being 'the Kickstarter for music events'.

To give collective fans all around the world a voice in order to turn their dreams of seeing their favourite acts live in their hometowns a reality.

what we do

Our mission

GiggedIn brand guidelines pg 3

Our LogoThe GiggedIn Logo consists of the logotype in black, specific breakdowns of CMKY at 30:30:30:100, this is primary logo to be used at all times. The word GIGGED is all in upper case followed by textured IN icon. The IN icon is not be modified, distorted or re-arranged when used in the Primary logo lockup. The GIGGED and IN icon are visually vertically aligned by their centers respectively.

POSITIVE LOGOThe positive logo is to be used as the first option when placing the logo on a white or pale coloured background. Please take care to ensure the logo is recognizable and does not blend into the background. If placing the logo on a dark background, please use the reversed logo variation.

grayscale LOGOThe logo may be used in any of the below tints of its primary CMYK breakdown.

100% 80% 60% 40% 20%

GiggedIn brand guidelines pg 4

logo variations

MINIMUM SIZEOnline: The GiggedIn logo must not

be decreased to less than 60px wide on all screen work.

Print: The GiggedIn logo must not be decreased to less than 30mm wide on all print collateral.

60px wide

30mm wide

Reversed LogoThe reversed logo consists of the logo set in white. This variation is to be used when placing the logo on a black or dark coloured background.

STACKED LogoThe stacked logo should only be used as a third option. Always lead with the primary logo. This logo consists of the GIGGED inserted into the IN icon. This logo may also be used in white when being displayed on dark or black backgrounds. The logo is not be modified, distorted or re-arranged

IN iconThe IN icon should only be used for social media or web situations that require branding within size limitations. This allows clear branding without comprimising the readability of the stacked or primary logo.

16px X 16px

GiggedIn brand guidelines pg 5

CLEAR SPACEThe reversed logo consists of the logo set in white. This variation is to be used when placing the logo on a black or dark coloured background.

DistortionsPlease refrain from distorting the proportions in any way

OutliningUnder no circumstances should there be an outer glow, shadows, outlines or keylines be applied to the logo.

colour changesPlease avoid changing the colour of the logo at all times.

Do's & dont's

GiggedIn brand guidelines pg 6

BEBASBebas is the font for all headers. Bebas is a clean, strong and modern typeface. Its used in all branding applications including print advertising, presentation templates and tender documents. Bebas is not to be used as body copy in paragraphs under any circumstances.

Helvetica Neue mediumHelvetica Neue Medium is our body/paragraph font. Its diversity makes it the perfect font to compliment not only our brand, but any brand that we may do business with in the future. Helvetica Neue and Famiily are to be used for all advertising, media and documents.

Our Fonts

GiggedIn brand guidelines pg 7

Our coloursPlease use CMYK configurations for print and RGB or hexidecimal configurations for online.The tints of Rich black are the primary colours/tones.

100% CMKY: C=30 M=30 Y=30

K=100

100% RGB R=0 G=0 B=0

80% 60% 40% 20% 0%

Secondary coloursThe secondary colour palette is only for the use of the internal Creative Design Team on official collateral.

PMS 102C

C=3.84 M=4.6 Y=100 K=0

R254 G227 B0

#fde300

PMS 1505C

C=0 M=72 Y=100 K=0

R255 G107 B0

#ff6a00

PMS 485C

100% CMKY: C=5

M=98 Y=100 K=0

R266 G35 B26

#e2231a

PMS 213C

100% CMKY: C=1

M=98 Y=24 K=0

R234 G29 B118

#ea1c75

PMS 266C

100% CMKY: C=66 M=83 Y=0 K=0

R120 G60 B189

#783cbd

PMS 2728C

100% CMKY: C=95 M=78 Y=0 K=0

R0 G71 B186

#0047ba

PMS 312C

100% CMKY: C=96 M=6 Y=15 K=0

R0 G167 B206

#00a6ce

PMS 354C

100% CMKY: C=94 M=0

Y=100 K=0

R0 G175 B65

#00ae41

GiggedIn brand guidelines pg 8

Social media

GiggedIn brand guidelines pg 9

Social media