Community Heart & Soul | Tools & Templates | BRAND IDENTITY GUIDELINES v2.1 | © 2016
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BRAND IDENTITY GUIDELINES
Using the Orton Family Foundation and Community Heart & Soul® Logos and Taglines
The Orton Family Foundation works to assist residents in building brighter futures for their
communities through the Community Heart & Soul method. While each town or community’s Heart
& Soul project is as unique as the town and the people who live there, connecting to and identifying
with the Community Heart & Soul brand can help strengthen and bring credibility to a project.
When using our logos we require that you follow the guidelines below. That way your project can
benefit from the Community Heart & Soul brand and we can benefit, too, by gaining wider
recognition as our method brings success to towns across the country.
There are several mutual benefits in having a strong Heart & Soul brand. Consistent logo use:
Creates a shared sense of belonging and helps grow a movement of like-minded
communities working toward the same purpose and learning from each other
Helps bring credibility to the work that you are doing
Contributes to a level of trust that reinforces that your project is based on a research-based
and field-tested method that gets results
Brings other towns on board as they learn about your success and want to be a part of
Community Heart & Soul as well
Current Trademark Status
The name “Community Heart & Soul” is a registered trademark. The registered trademark symbol
(®) must be used on first reference when Community Heart & Soul appears in your
communications. Please follow our logo usage guidelines below.
Logo files are available upon request.
If you are uncertain about how to use our logos, please ask and we will be happy to provide
assistance.
BRAND IDENTITY GUIDELINES
Community Heart & Soul | Tools & Templates | BRAND IDENTITY GUIDELINES v2.1 | © 2016
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Orton Family Foundation Logo
Format
Always use the Orton Family Foundation logo in the horizontal format unless space is constrained
in a way that logo legibility would be compromised. If space is constrained, the vertical logo can be
used.
Horizontal
This is the preferred format for the Orton Family Foundation logo.
The filenames for this format look like this:
logo_orton-family-foundation_horizontal_colormode.extension
Vertical
Use this format only if needed.
The filenames for this format look like this:
logo_orton-family-foundation_vertical_colormode.extension
Minimum Recommended Sizes
The horizontal format logo should be no less than .4" high.
The vertical format logo should be no less than .5" wide.
BRAND IDENTITY GUIDELINES
Community Heart & Soul | Tools & Templates | BRAND IDENTITY GUIDELINES v2.1 | © 2016
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Color Standards: Orton Family Foundation
The full color (blue and brown) logo is preferred. For one-color printing we prefer that you use all
brown, or black & white / grayscale if brown is not an option.
Orton Family Foundation Blue
Pantone Solid Pantone Process CMYK Process RGB HTML
549 C 549 PC c56 m8 y9 k21 r94 g156 b174 5e9cae
Orton Family Foundation Light Blue
Pantone Solid Pantone Process CMYK Process RGB HTML
50% tint 549 C 551 PC c35 m3 y5 k7 r150 g199 b217 5e9cae
Orton Family Foundation Brown
Pantone Solid Pantone Process CMYK Process RGB HTML
463 C 462 PC c50 m58 y100 k45 r94 g156 b174 5e9cae
BRAND IDENTITY GUIDELINES
Community Heart & Soul | Tools & Templates | BRAND IDENTITY GUIDELINES v2.1 | © 2016
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Community Heart & Soul Logo
Format
The Community Heart & Soul logo is provided in horizontal and vertical formats. Formats without
the tagline may be used only with prior approval by Orton.
Horizontal with Tagline
The filenames for this format look like this:
logo_heart-soul_horizontal_w-tagline_colormode.extension
Vertical with Tagline
The filenames for this format look like this:
logo_heart-soul_vertical_w-tagline_colormode.extension
Minimum Recommended Size
The uppercase 'H' in the Community Heart & Soul should be no less than .2" high.
BRAND IDENTITY GUIDELINES
Community Heart & Soul | Tools & Templates | BRAND IDENTITY GUIDELINES v2.1 | © 2016
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Community Heart & Soul Method Graphics
Formats
In addition to those shown here, versions are also provided with emphasis on each specific Phase.
Phases, Steps, and Tasks (Large) and Phases Only (Small)
The filenames for this format look like this:
method_infographic_v2.0_large_Phase-#.extension
method_infographic_v2.0_small_Phase-#.extension
Minimum Recommended Sizes
The Phase, Step, Task (Large) graphic should be no less than 3.6" high.
The Phase (Small) graphic should be no less than 1.2" high.
BRAND IDENTITY GUIDELINES
Community Heart & Soul | Tools & Templates | BRAND IDENTITY GUIDELINES v2.1 | © 2016
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Color Standards: Community Heart & Soul Logo and
Method Graphics
The full color Community Heart & Soul logo is preferred. For one-color printing black & white /
grayscale is preferred.
Heart & Soul Blue (same as Orton Family Foundation Blue)
Pantone Solid Pantone Process CMYK Process RGB HTML
549 C 549 PC c56 m8 y9 k21 r94 g156 b174 5e9cae
Heart & Soul Orange
Pantone Solid Pantone Process CMYK Process RGB HTML
7413 C 7413 PC c1 m62 y95 k2 r212 g123 b34 d47b22
Heart & Soul Teal
Pantone Solid Pantone Process CMYK Process RGB HTML
320 C 321 PC c100 m0 y30 k2 r0 g154 b166 009aa6
Heart & Soul Teal is the color code for PHASE 1
Heart & Soul Dark Blue
Pantone Solid Pantone Process CMYK Process RGB HTML
653 C 653 PC c96 m59 y4 k17 r33 g87 b138 21578a
Heart & Soul Dark Blue is the color code for PHASE 2
Heart & Soul Dark Green
Pantone Solid Pantone Process CMYK Process RGB HTML
341C 341 PC c100 m0 y67 k30 r0 g125 b87 007d57
Heart & Soul Dark Green is the color code for PHASE 3
Heart & Soul Green
Pantone Solid Pantone Process CMYK Process RGB HTML
7495 C 7495 PC c30 m4 y85 k30 r135 g150 b55 879637
Heart & Soul Green is the color code for PHASE 4
BRAND IDENTITY GUIDELINES
Community Heart & Soul | Tools & Templates | BRAND IDENTITY GUIDELINES v2.1 | © 2016
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Project Logos
We recommend using the 'Heart & Soul' wordmark in combination with the name of your project.
See the examples below, which are just some of those provided in our Project Logo Templates tool.
When designing your project logo, please keep the following in mind:
Keep the 'Heart & Soul' wordmark intact.
Always check for good legibility of the 'Heart & Soul' wordmark in small uses of your logo.
Use the ® symbol after Heart & Soul.
BRAND IDENTITY GUIDELINES
Community Heart & Soul | Tools & Templates | BRAND IDENTITY GUIDELINES v2.1 | © 2016
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Co-Branding
If an organization wishes to co-brand with permission from Orton Family Foundation, we
encourage you to use both logos with respective trademarks and ask that any design be reviewed
and approved by Orton.
Contact us
Please do not hesitate to contact us if you have questions or need input for your Heart & Soul
project. We can be reached at [email protected] and 802-495-0864.
