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Brand & Identity Guidelines - Musicnotes.com · Typography Introduction. 3 | Musicnotes Brand...

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  • 1 | Musicnotes Brand Identity Guidelines

    Brand & Identity Guidelines

  • 2 | Musicnotes Brand Identity Guidelines

    ABOUT THIS GUIDE

    The purpose of these guidelines is to explain the use of the Musicnotes.com brand style and to reinforce consistent application of the visual elements in all communications and products. This includes publications, presentations, consumer applications, and all marketing materials both online and offline. Logo, color, and typography basics are included in this document.

    TABLE OF CONTENTS

    3Design Values

    4Logo Design

    9Logo Usage

    15Color Palette

    18Typography

    Introduction

  • 3 | Musicnotes Brand Identity Guidelines

    Musicnotes has four key values to set its visual identity to a standard, both in interactive and print media. These are an extension of business values set in Values, Vision, and 2015 Goals.

    Business Values

    Integrity & Honesty

    Commitment to Quality

    Tenacity

    Humor & Levity

    Creativity & Curiosity

    Intelligence

    Collaboration & Individuality

    Caring & Respect

    Design Values

    IntuitiveClear understanding of what is possible with Musicnotes’ products and platforms.

    QualityMeticulously composed brand, identity, and products to be at the highest industry standard for music, design, and technology.

    ConsistentCommon themes, visual cues, and interactions to create a holistic and familiar experience.

    BeautifulCreative, playful attitude that instills for the customer an unforgettable recognition.

    Brand & Design Values

  • 4 | Musicnotes Brand Identity Guidelines

    The company logo is an important, valued graphic element and must be used consistently and appropriately; even minor variations will compromise the image of the branding.

    Musicnotes' logo is composed of three parts: its logo mark and logo type, as well as an optional tagline. Together they work to define Musicnotes' graphic identity.

    Logo Design

  • 5 | Musicnotes Brand Identity Guidelines

    LOGO MARKLOGO TYPE

    TAGLINE

    Components

    S H E E T M U S I C A N Y W H E R E

  • 6 | Musicnotes Brand Identity Guidelines

    PRIMARY LOGO — TAGLINE PRIMARY LOGO — NO TAGLINE

    Variations

    S H E E T M U S I C A N Y W H E R E

  • 7 | Musicnotes Brand Identity Guidelines

    PRIMARY LOGO — ONE-COLOR PRIMARY LOGO — ONE COLOR — VERTICAL ORIENTATION

    LOGO MARK PREFERRED COLORS — WEB & PRINT

    Variations

    Pantone 539 UPantone 539 C

    Pantone 3005 UPantone 3005 C

    CMYK100 / 100 / 100 / 100

    > 50%

    #22313F

    #0272B3

    #000

    #666(or lighter)

    PRIMARY COLOR

    SECONDARYCOLOR

    BLACK

    GRAYS

  • 8 | Musicnotes Brand Identity Guidelines

    Always use master artwork when reproducing any logo design. It should never be recreated under any circumstances. Always ensure you are using the correct artwork for the application.

    When reproducing any logo elements, only the original high resolution or vector graphic files shall be used - logos should not be taken from this document.

    Logo Usage

  • 9 | Musicnotes Brand Identity Guidelines

    Avoid distorting (stretching or squishing) the logo from its original aspect ratio. Always scale the logo proportionally.

    Aspect Ratio

    WRONG CORRECT

    S H E E T M U S I C A N Y W H E R ES H E E T M U S I C A N Y W H E R E

  • 10 | Musicnotes Brand Identity Guidelines

    Avoid using a color outside of the selected brand color scheme. If you use a backdrop, mind the exclusion zone as well.

    In addition, avoid altering the presentation of the logo by changing the font.

    Colors & Fonts

    WRONG CORRECT

    musicnotes.com

  • 11 | Musicnotes Brand Identity Guidelines

    Accurate reproduction of the brand color scheme is essential in communicating a clear and consistent message about the company image.

    Pantone colors should be used wherever possible, with CMYK/RGB being matched as closely as possible depending on the materials and print process.

    Color Palette

  • 12 | Musicnotes Brand Identity Guidelines

    Primary, Secondary & Tertiary

    SPOT

    Pantone 539 UPantone 539 C

    PRIMARY COLOR

    SECONDARYACCENT

    PRIMARYACCENT

    TERTIARY ACCENT

    SECONDARYCOLOR

    TERTIARY ACCENT

    Pantone 360 UPantone 360 C

    Pantone 3005 UPantone 3005 C

    Pantone 290 UPantone 290 C

    Pantone 1797 UPantone 1797 C

    Pantone 7404 UPantone 7404 C

    RGB

    34 / 49 / 63

    162 / 188 / 53

    2 / 144 / 179

    204 / 227 / 240

    195 / 30 / 24

    255 / 185 / 24

    CMYK

    85 / 70 / 52 / 52

    42 / 10 /100 / 0

    89 / 51 / 4 / 0

    18 / 3 / 2 / 0

    16 / 100 / 100 / 7

    0 / 30 / 98 / 0

    HEX

    #22313F

    #A2BC35

    #0272B3

    #CCE3F0

    #C31E18

    #FFB918

    TERTIARY ACCENT

    Pantone 1375 UPantone 1375 C 242 / 125 / 33 1 / 63 / 100 / 0

    #F47D25

  • 13 | Musicnotes Brand Identity Guidelines

    Percentages & Grays

    100%

    60%

    90%

    40%

    10%

    80%

    20%

  • 14 | Musicnotes Brand Identity Guidelines

    Using consistent and meaingful font choices conveys a conscious personality for the company and provides familiar communication through the web and print.

    Mostly, Proxima Nova will be the primary font of choice, with Kreon and Sansation being used sparingly among both print and interactive platforms (primarily as a display typeface).

    Typography

  • 15 | Musicnotes Brand Identity Guidelines

    Font Choice & Intent

    We have two fundamental questions to ask when choosing fonts.

    Do our font choices fit well within the print & web platforms for optimum legibility and usage value?

    Do our font choices fit into our design values for meaningful impact? (intuitive, high quality, consistent, and beautiful)

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    Proxima NovaProxima Nova

  • 16 | Musicnotes Brand Identity Guidelines

    Thanks For Reading!Company: Musicnotes

    Email: [email protected]

    Website: www.musicnotes.com

    Designed by: UX & Marketing Staff

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