ADELE

BRAND IMAGE

LOGO

Adele’s logo is very simple, yet effective. The capital letters make her name stand out and emphasises the artist, while the black text on the white background symbolises how simplistic Adele is, and how she doesn’t need any fancy colours or images to showcase herself.

NAME OF ARTIST

Adele’s full name is Adele Laurie Blue Adkins, however she has chose to just use “Adele” as her stage name. Many other artists within the pop genre use one name to establish themselves, such as Rihanna and Beyonce.Like Rihanna and Beyonce, Adele is not a common name therefore it is easy for people to remember and is recognised globally.

WEBSITE

Adele’s website layout is very simple, as it has a black and white theme, with a pop of the colour pink to give a girly effect.Having links to various ways of buying music, instead of a lot of pictures of herself shows that Adele cares more about her music than her image.

MERCHANDISE

Much like Adele’s website, her merchandise is kept very simple, with the same black and white theme with a picture of her face, as seen on the album cover. Adele not only sells t-shirts, but also mugs, an eye mask and a makeup bag.Prices range from £12-£30, making the merchandise affordable for her fans.

NEWS ARTICLES

When searching for news about Adele on Google, the top stories show that she has been named the richest British celebrity underthe age of 30!Adele has a very strong brand image and is often praised for her kindness, therefore there is rarely any bad press about her.

SOCIAL MEDIA

Adele has a large following on social media, with over 65 million fans! Social media allows Adele to engage with her audience by both promoting herself and expressing her own opinions, which further makes her audience feel more connected with her.

HOW ARE ARTISTS IN YOUR GENRE PRESENTED?

Artists within the pop genre are represented in a number of ways, as they are all unique.Rihanna is very edgy and urban, giving herself a bad girl vibe, whereas Ellie Goulding and Adele are seen as kind and positive.Adele cares a lot more about her music than her image, whereas Ellie Goulding focuses more on her image.