Brand Image Design for Catering Services

Brand Image Design for Catering Services

Bra

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Imag

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for C

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This book has chosen more than 130 remarkable brand images design programs of the

catering services all over the world. From the perspective of the industry’s character,

the book has combined it with the culture and requirements’ differences among various

countries and areas as well as social groups, showing readers the most forward-looking and

practical brand image designs of the catering services. According to the types of catering

services, this book has been categorized into five sections, including restaurants, bars, cafes,

food restaurants and cold drink shops which specially refer to the design of logo, business

cards, envelopes, menus, related articles, souvenirs, packing cases, web pages, and indoor

and outdoor environments, etc.

Here, each program is special and profound. We believe it will provide the readers

distinctive and exciting visual experience, and invite them to ponder the future of the

industry’s brand image design.

De

sign M

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ia Pub

lishing Lim

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Design Media Publishing Limited

Brand Image Design For Catering Services

Design Media Publishing Limited

RestaurantBarCafeFast Food RestaurantFruit Parlour

008

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272

Let me invite you to a place where food is served, my own dining table. I've

invited a couple of friends over for dinner and I'm thinking up ways to make

the evening as memorable as possible. I wish I could serve a meal that is

culinary perfection with a combination of flavours, enticing drinks and the

very personalities of the guests themselves. The scent that sets the course of

the evening greets them as they enter the hallway. The way the table is laid,

the ambience, lighting and music creates the tone and, later on, when I

usher them to a comfortable corner they can relax and reflect upon the

evening they have just enjoyed.

These thoughts are not unlike the way in which a restaurant manager would

reason before the opening of a new restaurant. Here, guests will be treated

to a complete experience that begins the moment they pass through the

door. What is it that made them choose this particular place? How do they

react to a hand written menu on a blackboard on the wall compared with

a one that is first disclosed on the customer's plate in the form of artistic

creations with hard to identify ingredients? How are the impressions from

their various senses combined in order to create a memorable experience?

How does one infuse the guests with the same passion as felt by the owner,

the chef and the waiting staff? A commitment that they should, each and

every evening, treat their guests to an all-embracing meal with everything

that this entails.

These issues are an integral part of our job and they serve to bring forth

a creative appetite among us. What feelings do we want to arouse and

what tone do we wish to impart by our signage outside or on the website?

What story do we want customers to take with them; to remember and

recount to others? When they are inside the restaurant, we want our guests

to experience the atmosphere in everything from the colour and texture

of the walls, to how they hold the menu when they place their orders. And

why not offer a house drink in the same colour as the restaurant's visual

profile? Then there is the tempo that the ambience communicates. Lunch

restaurants often demand clear menus and a self-service system that allows

speedy service and a fast rotation of guests. How can we put this message

across in a logotype in order to create a visual tickling of the taste buds?

Consider the take-away noodle box. With this, just about anywhere can

become a personal restaurant. A bench in the town square, your own sofa

while watching TV or sitting on the grass in the park with friends. That little

hole in the wall or the wagon on wheels where fast food is prepared and

sold can, despite its short span of contact with the customer, be charged

with a character that forms a lasting impression from the way it looks to its

serviettes and the packaging it sells its food in.

It's not uncommon that ambition entails dealing with paradoxes: a cozy

fast-food place, timeless and trendy or exclusive for everyone? Based on

our own research and providing us with further challenges, we see that it

is perhaps best to opt for exclusivity for a certain category of customer or

trendy. But you can also make a fast-food restaurant cozy. After all, we all

need a comforting micro pause in the bustle of a hectic day.

Another challenge is to create the right associations while at the same

time remaining original. A pizzeria can be elegant while the wrong choice

of typeface can suddenly make potential customers feel that is a Greek

restaurant or that the food costs more than it actually does. Also, the owner

may be careful to only use ecologically sound ingredients, but how does

he attract like-minded customers with only the design on a pizza box?

Let's take a moment and return to my dinner guests. On this particular

evening there was no time for me to prepare a meal myself so I decided

to let a caterer take care of that. This is the point where me and my guests

first come in contact with this unique catering concept in my own home.

As well as the tasty food, maybe we will remember the choice selection

for future gatherings and recommend this services to others. I might recall

the moment when I unpacked the gastronomic fare, an experience in itself.

And perhaps the small gifts that were included for all the diners will provide

a pleasant memory of a successful evening that would be well worth

repeating.

Åse EkströmKollor Design Agency

Helsingborg, Sweden

009

TITLE: &BEERS Restaurant Corporate Identity

DESIGN AGENCY: Identityistnbl

PRODUCTION DATE: 2009

CREATIVE DIRECTOR: Özden Akyildiz

ART DIRECTOR: Gökhan Eryaman

DESIGNER: Gökhan Eryaman

CLIENT: &BEERS

NATIONALITY: Turkey

008

This is a work made for a well known pub in Istanbul with a name and a

reputation. They wanted to highlight that they were also serving food. They

wanted a contemporary corporate identity to attract all kinds of people

to eat as much as drink. So instead of changing the name the designers

decided to add an "&" in front of their brand name and made an additional

character that would eat everything in their menu.

&BEERS Restaurant Corporate Identity

010

The task is to create a brand and identity for Tap Thai Restaurant.

011

TITLE: TAP

DESIGN AGENCY: So Pleased To Meet You


CREATIVE DIRECTOR: Jennifer Cordova

ART DIRECTOR: Jennifer Cordova

DESIGNER: Jennifer Cordova

ILLUSTRATOR: Alexandra Land

CLIENT: Tap Thai Restataurant

PHOTOGRAPHY: Warit (Top) Tulyathorn

NATIONALITY: USA

TAP

012

Hazienda Bar & Mat. A Visual Identity For A Mediterranean Restaurant In A Swedish Environment.

013

TITLE: Hazienda Bar & Mat.

A Visual Identity For A Mediterranean

Restaurant In A Swedish Environment.

DESIGN AGENCY: Matilda Svensson / Informo


ART DIRECTOR: Matilda Svensson

DESIGNER: Matilda Svensson

CLIENT: Hazienda Bar & Mat

PHOTOGRAPHY: Matilda Svensson

NATIONALITY: Sweden

Hazienda Bar & Mat is a small restaurant located in Torekov, a little harbour village in the south of Sweden. It differs from all the other restaurants in

the wealthy area because of its simplicity and because it doesn’t serve sea food. Hazienda Bar & Mat is a tapas restaurant with a Mediterranean

Focus. When the designer created the visual identity he wanted to portray the values of simpleness, warmth and quality that the restaurant stands

for. Hazienda Bar & Mat might not be the most expensive or luxurious restaurant, but it has outstanding food and quality. The designer used these

opposites with the goal of creating something simple yet classy and modern but at the same time traditional. In addition to this it also had to reflect

the warmth, happiness and the great atmosphere of the restaurant. Another focus was to merge the Swedish and Mediterranean culture, to create

a visual identity that the Swedish people would identify themselves with but at the same time find exotic and exciting.

014Mourella Restaurant

015

TITLE: Mourella Restaurant

DESIGN AGENCY: Meandyoucreative


CREATIVE DIRECTOR: Eleni Sakelaris

DESIGNER: Eleni Sakelaris

CLIENT: Christina Gourgourinis

NATIONALITY: Greece

This is a project of branding for a restaurant situated by the beach on

the island of Rhodes, Greece. The idea was to create a sense of Greek

tradition by using recycled paper and earthy tones blended with very

modern and stylised illustrations using the frying pan as the main object

combined with other kitchen utensils.

016

St Germain

017

TITLE: St Germain

DESIGN AGENCY: Blacksheep


CREATIVE DIRECTOR: Blacksheep

ART DIRECTOR: Jo Sampson

CLIENT: Neil Walkington

PHOTOGRAPHY: Edmund Sumner

NATIONALITY: UK

Identity and two-dimension applications for new

restaurant in London’s Farringdon, mixed the vibrant feel

of New York's best bars and restaurants with high quality

French brasserie fare.

018

Gemma Cucina

019

TITLE: Gemma Cucina

DESIGN AGENCY: ONTHETABLE


CREATIVE DIRECTOR: Valentina Roncaglia / Francesco Roncaglia

ART DIRECTOR: Valentina Roncaglia / Francesco Roncaglia

DESIGNER: Onthetable

CLIENT: Gemma Cucina

PHOTOGRAPHY: ONTHETABLE

NATIONALITY: Italy

At first glance, the forms of this restaurant make it appear to be a typical Old Italian

trattoria, but a simple design concept transforms it. In a word, stratification. Wall, table,

chairs, and almost everything else is coloured in bands, as if the interior had been

lipped into three huge vats of colour. Even the menu and the change tray follow this

rule. From the floor to the first 10 centimetres up the wall, the colour is turtledove; after

120 centimetres, it graduates from turtledove to white. The main character of the space

is red. This was born out of the owner’s decision to have a scarlet Berkel antique meat

slicer in the restaurant. Therefore, lamps too have been given red wires, along with

armchairs in the hall and the second tiny dining room which have been upholstered in

red. Like the Berkel slicer, vintage was honoured as part of the concept too: many items

are vintage, including the placemats and old framed images.

020 021

TITLE: Maaemo

DESIGN AGENCY: Uniform


CREATIVE DIRECTOR: Ludvig Bruneau Rossow / Torgeir Hjetland

ART DIRECTOR: Torgeir Hjetland / Ludvig Bruneau Rossow

DESIGNER: Torgeir Hjetland / Ludvig Bruneau Rossow

CLIENT: Maaemo

PHOTOGRAPHY: Torgeir Hjetland / Ludvig Bruneau Rossow

NATIONALITY: Norwegian

Maaemo

Maaemo is an ecological gourmet restaurant in Oslo,

Norway. The restaurant has a Norwegian owner,

Danish cook and a Finnish sommelier, so it is truly a

Scandinavian collaboration. The cuisine of Maaemo

is Nordic, and the name and colour scheme derive

from Finnish, meaning “Mother Earth”. The brown

soil is nurtured by the clear, ice blue water, creating

life and growth. The design for Maaemo is inspired

by Scandinavian nature and architecture, reflected

in the lines, shapes, rhythm and light creating a

poetic, Nordic modernism. It gives the restaurant

its atmosphere with consistent use of shape and

colour, incorporating features such as the chair, a

Danish design classic, the askew pendulum lamp,

and the overall design, both interior and exterior. The

philosophy is that all aspects of the design solution

should be both functional and aesthetic: Menu,

folder, letterhead and bill are stripped of decoration,

and left with clean folding, functional lines.

022 023

TITLE: Julian Restaurant

DESIGN AGENCY: Stir, Kansas City


CREATIVE DIRECTOR: Brent Anderson

ART DIRECTOR: Nathaniel Cooper /

Jordan Gray

DESIGNER: Nathaniel Cooper /

Jordan Gray

CLIENT: Julian RestaurantLaunched

NATIONALITY: USA

The birth of a brand for a new neighbourhood restaurant in Kansas City, Missouri that

features refined twists on familiar comfort food from James Beard award-winning

chef Celina Tio (who recently battled for the title of Next Iron Chef on Food Network

and appears on Bravo TV’s Top Chef Masters, April 2011). The name come from Tio's

main cooking influences, Julia Child and her grandfather Julian. Design elements took

cues from Child’s well-known, well-stocked kitchen, including her noted fondness for

pegboard.Audience includes neighbourhood residents, as well as others throughout

the larger metropolitan area who appreciate approachable, chef-driven food in a

casual atmosphere. This branding campaign feels familiar, yet still fresh and modern.

Its personality carries consistently across every consumer touchpoint, from colour

palette to graphics to tone of voice, both in the restaurant and online. This chef-owned

restaurant had no investors or big advertising budgets to stoke awareness. Its success

was wholly dependent on the reputation of the chef and the solidity of the brand we

created. The restaurant not only recently celebrated its first anniversary, a notable

milestone in the ever-fickle restaurant category, but looks poised for long-term success

as it has already cemented a reputation as a Kansas City mainstay.

Julian Restaurant

大量的广告宣传。其成功之处完全

取决于餐厅主厨的声望以及所打造

的品牌力量。独特的设计在欢庆该

餐厅首个周年纪念日到来之际的同

时，彰显出餐厅在日新月异的餐饮

业中的里程碑地位，以及在堪萨斯

城的显赫声望。

024 025

TITLE: Urban Taco–Modern Mexican Kitchen

PRODUCTION DATE: 2010–2011

DESIGNER: Stephanie Pineyro

CLIENT: Urban Taco

NATIONALITY: USA

It is general branding and marketing efforts for a new concept in Mexican dining.

The designs combine traditional Mexican elements with contemporary and fresh

visuals.

Urban TacoModern Mexican Kitchen

026 027

TITLE: Prego Ristorante


DESIGNER: Rushe Berisha

CLIENT: Prego Ristorante

NATIONALITY: Sweden

Prego Ristorante

Prego Ristorante an Italian Restaurant in Helsingborg, Sweden.

Appointed as the third best restaurant in the North-West of Skåne 2008,

the restaurant has brought the best in Italian dining to the city. To

celebrate its fast-growing success, the designer was assigned to create

a new visual identity that would translated across a set of objects, in

order to create a better and more suitable look to relaunch a new

opening. The new identity had to captures both its traditional feel, and

at the same time presents it as a modern restaurant that prides itself

on showcasing traditional foods made from the highest quality fresh

ingredients.

028 029

TITLE: White Heaven Cafe and Restaurant Identity

DESIGN AGENCY: Graphasel Design Studio


CREATIVE DIRECTOR: David Drozsnyik

INTERIOR DESIGN: Roomba / Zoltán Sajtós

DESIGNER: Dóra Vágfalvi / Péter Szöke / László Ördögh

CLIENT: White Heaven

PHOTOGRAPHY: Graphasel

NATIONALITY: Hungary

White Heaven Cafe And Restaurant Identity

030

Apong Seafood

031

TITLE: Apong Seafood

DESIGN AGENCY: Sciencewerk Indonesia


CREATIVE DIRECTOR: Danis Sie

CLIENT: Kamadjaja Culinary

NATIONALITY: Indonesia Apong is a traditional seafood grill restaurant indigenously from

Makassar, Indonesia. With abundant selection of cooking styles

originated from Indochina and Indonesian culture itself. The idea of the

overall brand direction is a fuse between Indochinese and Makassar

culture in contemporary approach. The circular shape with the

illustration seafood pattern portrays an excitement, abundance, was

inspired by the Zen circle in Chinese culture; in forthright idea to show

sea creatures gathered in an plate showing bountifulness. The identity

is using a strong typographic composition to make it stands out among

the other seafood grill restaurants.

032

Morning Evening

033

TITLE: Morning Evening


DESIGNER: Richard Jaros

CLIENT: Morning Evening

NATIONALITY: Slovakia

The main goal of this visual identity is to illustrate a

general purpose of a restaurant “Morning Evening”.

The most important target group is people going to

work in the morning and returning home at the evening

thus restaurant offer includes morning and evening

specialties. A logotype consists of two transparent signs

in complementary colours at the same place. This system

is applied on various propagation materials which

communicate both in the restaurant and in a public

space.

034

Charlie Palmer At The Joule

035

I t is graphic design identity for Charl ie’s Palmer’

s restaurant in Dallas, Texas. Since the theme of the

restaurant was based on "winds" the designers created a

large "C" for "Charlie" that resembles tornadoes and wind

patterns. It also creates a large plate; and using cheerful

colours they tried to make the identity feel appetising

and inviting.

TITLE: Charlie Palmer At The Joule

DESIGN AGENCY: Mirko Ilic Corp


CREATIVE DIRECTOR: Mirko Ilic

DESIGNER: Mirko Ilic / Jee-eun Lee

CLIENT: Charlie Palmer Group

NATIONALITY: USA

036 037

TITLE: Le Cirque





CLIENT: Le Cirque

NATIONALITY: USA

Le Cirque

The designers created the menus for the third incarnation

of Le Cirque Restaurant, which is one of the most iconic

and prestigious restaurants in New York City. The monkey

has always been a symbol of the restaurant. They

decided to incorporate jewellery and monkeys as a

symbol of wealth and create a playful game between

the two items. They appear on all the plates, windows

and other elements designed.

038

Intercapedo Bistro

039

TITLE: Intercapedo Bistro

DESIGN AGENCY: Kollor Design Agency


CREATIVE DIRECTOR: Erik Tencer

ART DIRECTOR: Erik Tencer

DESIGNER: Erik Tencer, Åse Ekström

CLIENT: Intercapedo Bistro

PHOTOGRAPHY: Petter Ericsson

NATIONALITY: Sweden

Intercapedo Bistro is a restaurant located in the new centre of Malmoe;

Point Hyllie. This is the place where Danish and Swedish commuters find

breakfast and coffee, nearby businesses gather for lunch and visitors

to the Arena get a treat during breaks. Intercapedo in Latin, means a

break between two parts, be it a concert or a game of sports.

040

La Castagnas

041

TITLE: La Castagnas

DESIGN AGENCY: Permanent. Wirtschaftsförderung GmbH & Co. KG


CREATIVE DIRECTOR: Christian Knopf

DESIGNER: Christian Knopf / Will Hopkins / Hanka Hoppe

CLIENT: Trattoria la Castagnas

NATIONALITY: Germany

Out of several hundred Italian restaurants in Düsseldorf,

La Castagnas is one of the top ten. A change in

management has brought with it a contemporary,

sensual soul into the aging restaurant. The design

concept designers have developed should make this

new start visible, exude class and sophistication. They

used a stylistic element characteristic of restaurant

dining–the hand-written chalkboard menu. The logo

originates from the characteristic chestnuts found in

the drawers of the tables. Photographs of ingredients

emphasize the freshness and purism of the food. The

concept draws its distinctive design and outstanding

appeal from the dynamic fusion of retro and high-gloss

elements.

042 043

Bar Dos Mudos Rebranding

TITLE: Bar dos Mudos Rebranding

DESIGN AGENCY: J!


CREATIVE DIRECTOR: José Carlos Torre

DESIGNER: José Carlos Torre

CLIENT: Restaurant "Bar dos Mudos"

PHOTOGRAPHY: José Carlos Torre

NATIONALITY: Portugal

The idea was to conceive a brand who represent a

mix of modern with traditional, of classy with a young

attitude. The only imposition was to make sure that a

relationship could be made, when you look at the older

brand and to the new one. In order to achieve that, the

designer have kept the idea of illustrating one specialty

of the restaurant, now with a more stylish and modern

look. But this time the seafood illustrated was not an

"aggressive" lobster but a friendly shrimp. The shrimp

was considered more friendly not only for his little size

but also because he has no tweezers, an element that

would make the brand less classy, and that was not the

idea. However, this wasn't enough, the brand should be

stronger, and a shrimp was not sufficient, so to the shrimp

the designer have had two more elements, the first was

a dish which contains the shrimp, and the second was to

make this two elements combined remember a ear. The

dish because it is a place to eat and the ear is because

the name (bar dos mudos = bar of mutes), and the two

owners of the restaurant who are deaf-mutes. The colour,

orange, was one of the heritage of the first brand, also

was inspired inside the restaurant, first in the food (shrimp,

lobster, crabs, etc) and then in the food containers

traditionally made of clay. This was a full identity project,

besides the branding it was idealised the packaging

for the take away food, the wine labels, the posters for

events and the web page.

044 045

Apolis Restaurant

TITLE: Apolis Restaurant

DESIGN AGENCY: Sublimio - Unique Design Formula


CREATIVE DIRECTOR: Matteo Modica

DESIGNER: Matteo Modica

CLIENT: Apolis Restaurant

NATIONALITY: Greece

Apolis is a well-known restaurant above Athens, offering premium quality dishes to

demanding clients. The creative concept behind the project expresses the timeless

elegance of black colour, seen as the union of Cyan, Magenta and Yellow. The Apolis

Unique Design Formula carefully mixes: Concept Development, Corporate Image,

Interior Design, Branding Applications.

046Ella Dining Room & Bar

047

TITLE: Ella Dining Room & Bar

DESIGN AGENCY: UXUS


CREATIVE DIRECTOR: George Gottl / Oliver Michell

DESIGNER: UXUS

CLIENT: The Selzim Restaurant Group

PHOTOGRAPHY: M. Wessing

NATIONALITY: USA

The Selzim Restaurant Group commissioned UXUS to create a "world class" environment

for their new restaurant, Ella Dining Room & Bar, located in the heart of Sacramento

California. The design objective was to create a brand that embodies the principles of

"Rustic Luxury" and that celebrates an elegant, relaxed contemporary lifestyle.

048

Washoe Grill

049

TITLE: Washoe Grill


DESIGN AGENCY: Design is Play

DESIGNER: Mark Fox

CLIENT: Washoe Grill

NATIONALITY: USA

The hand-lettered wordmark for this Reno, Nevada steak house is based

on a late 19th century model, Octic Gothic. The chamfered corners

of the typeface-apparent in the letters S and O-are echoed in the

silhouette of the letterpress business cards.

华秀烤肉店坐落于美国内华达州里诺市，而该店的手工设计字标以19世纪末Octic Gothic的字

体风格为基础。字母“S”和“O”的倒棱角设计与店内的名片凸版印刷风格相得益彰。

050Sakura

051

TITLE: Sakura

DESIGN AGENCY: Studio Equator


CREATIVE DIRECTOR: Carlos Flores

DESIGNER: Carlos Flores / Pat Sofra

CLIENT: Sakura

PHOTOGRAPHY: Andrew Wuttke

NATIONALITY: Australia

Japanese restaurant Sakura House is in the popular Ozone section of Melbourne's

Knox City shopping centre, famous for its bar and restaurant offers. Sakura is

owned and operated by Japanese, and offers authentic Japanese meals

and snacks including teppanyaki, hot pots, sushi and sashimi and traditional

Japanese beverages. Studio Equator designed a complete brand identity and

store fit out including logo, uniforms, stationery, menus, mural design, structural

and decorative components and permit approvals. As "Sakura" is the Japanese

word for cherry blossom, the designers based the concept on cherry blossom

time in Japan. The finishes of the fit out illustrate this concept with natural and

light timbers with splashes of red in the seating. The layout of the restaurant is

reminiscent of a traditional Japanese temple, with six-metre doors leading in to

the interior, and a sushi bar in place of an altar. The logo design is a modern take

on the cherry blossom flower, and the designers also created beautiful illustrations

to be used on graphic applications, and as large scale illustrations and murals to

complete the space.

052 053

The Raj Indian RestaurantTITLE: The Raj Indian Restaurant

DESIGN AGENCY: Inkwenkwezi Branding + Design


CREATIVE DIRECTOR: Nathaniel Goto

DESIGNER: Nathaniel Goto

CLIENT: Ristorante Roberto, The Velvet Lounge, The Raj Indian Restaurant.

NATIONALITY: Zimbabwe

An upmarket family venue with a reputation for "hot" Indian cuisine. The

Turban wearing client liked the idea of a character that represented

himself, so the designer designed the logo with the distinctive turban

and "flames" to reflect the strong flavours.

054 055

Mmm Djembe

TITLE: Mmm Djembe

DESIGN AGENCY: Khaki Taxi


DESIGNER: Hahau Yisrael

CLIENT: Mmm Djembe

NATIONALITY: USA

Mmm Djembe is an upscale restaurant inspired by South African Cuisine and Culture.

It functions as both a restaurant and venue for international music. The objective

in branding Mmm Djembe is to establish a lively, pleasurable environment while

maintaining traditional African design methods. Kente cloth is the biggest inspiration

for much of the design. Original patterns were created for chinaware and packaging

while traditional elements are applied in the staffing apparel.

056 05759 Poincaré

TITLE: 59 Poincaré


DESIGNER: Philippe David

CLIENT: Alain Ducasse

NATIONALITY: France

This restaurant takes its name from its address - 59, ave

Raymond Poincaré in Paris. This modern steak house is

branded by the food graphics they serve - beef, lobster,

vegetable and fruit. Represented in illustration from an

old dictionary giving it old world charm and value.

058 059

Adpa - Alain Ducasse Au Plaza Athénée

TITLE: Adpa - Alain Ducasse Au Plaza Athénée



CLIENT: Alain Ducasse

NATIONALITY: France

ADPA is the mix of the both famous Alain Ducasse and Plaza Athénée. The three-

star gastronomic restaurant located in a Parisian palace. The logotype is based on a

symmetry between the letters AD and PA. The stationery, collateral and menus follow a

classical luxury feel through the paper stock to the embossing techniques.

060 061

Benkira

TITLE: Benkira



CLIENT:Charm & More Hotels & Resorts

NATIONALITY: France

Benkiraï is a four-star hotel and restaurant located in Saint-Tropez, France. This project

involved the creation of two identities. One for the hotel group Charm & More and one

for the Hotel Benkiraï. The graphic uses a stylised Benkiraï tree which is the material used

throughout the hotel interior.

062 063

Mundo Verde

It is corporate identity, packaging and environmental

design for organic food restaurant.

Mundo Verde is a salads and sandwiches restaurant

that is highly committed to developing the freshest

and healthiest food in town. Inspired by this, a highly

typographical design approach was developed creating

textures, wrapping papers and wall graphics in which

recipes, health recommendations and tips surround the

branding concept. A fresh look full of useful information

was the main challenge.

064 065

King Henry Bar-Restaurant

TITLE: King Henry Bar-Restaurant

DESIGN AGENCY: KEIK Bureau


DESIGNER: Nikiforos Kollaros

NATIONALITY: Greece

King Henry is a bar-restaurant specialised in whiskey.

Through the creative procedure of the branding of

the specific bar-restaurant, the hardest thing was that

the designer had to decide what should be the logo,

because it’s the only thing that has to be on every

application but without brainwashing the viewer. The

goal is to make people understand that the things

they see are part of a strange lifestyle experience and

not individual elements bombing them with a logo. Of

course every single application must be able to stand

on its own but also be part of a whole, along with the

other ones. As the time went by, the designer had to

make some choices like the colour identity and the style

of the bar-restaurant. He decided to experiment with

elements from the historical period of 1930-1940 A.C.,

and he also decided to base the branding process on a

bar restaurant that is totally dedicated to whiskey. After

that he had to decide the colour of the logo. He chose

a bright green. The reason is because the green colour

represents the nature, the new beginning, life and many

more virtues that the bar-restaurant should have. Also the

bright green was in total contrast to the heraldry-based

logo that was designed. Finally he chose to pass a kinky

aesthetic to the whole philosophy of the bar-restaurant.

066 067

TITLE: Operakällaren Visual Identity

DESIGN AGENCY: The Brand Union Stockholm


CREATIVE DIRECTOR: Hans Brindfors

ART DIRECTOR: Oskar Lübeck

DESIGNER: Oskar Lübeck

CLIENT: Operakällaren Restaurant

PHOTOGRAPHY: Jann Lipka

NATIONALITY: Sweden

The famous Operakällaren restaurant has been around

since 1787 and is located in the Stockholm national

operahouse. A new monogram and identity was created

that are simple yet visually strong. A bright green colour

(originating from the fabric used on the chairs) was used

to add a contemporary feel to the identity. The interior

was created in collaboration with interior architects

Claesson-Koivisto-Rune.

Operakällaren Visual Identity

068 069Xonotli

TITLE: Xonotli

DESIGN AGENCY: Thezzign


DESIGNER: Igor Uriarte / Ander Unzaga

CLIENT: Xonotli (Mex & Veg Restaurant)

NATIONALITY: Spain

It is corporate identity, stationery and basic letters and

wine menu for a Mexican restaurant vegetarian in Bilbao.

070 071

Black Tie Catering

TITLE: Black Tie Catering




DESIGNER: Gideon Cheok / Carlos Flores

CLIENT: Black Tie Catering



Black T ie Catering is a company who have been

operating for over 20 years and who pride themselves

on a high quality product and up-market clientele.

Their previous logo was a black bow tie, but when

studio equator was commissioned to design a new

visual identity, the designers wanted to create a

simple yet dynamic and energetic form that was more

contemporary and would fit with both formal and casual.

The inspiration came from a untied bow tie. The finished

logo is flowing and reminiscent of musical symbols. The

designers then gave it the form of cutlery to tie it in to

the catering business. They used black and white only to

enhance the logo's elegance and simplicity. The visual

identity was applied to business cards, stationery, menus,

uniforms, marketing materials and the black tie website.

072 073Platform

TITLE: Platform

DESIGN AGENCY: Substrakt


CREATIVE DIRECTOR: James Braithwaite

DESIGNER: Claire Hartley

CLIENT: Platform Bar & Restaurant

PHOTOGRAPHY: Yusuf Ozkizil

NATIONALITY: UK

Substrakt were approached by client Tony McKinlay to produce a brand for a new joint venture with traditional Devon farmer Barney Butterfield-a

new restaurant nestled within the heart of SE1. The restaurant sits in the archways under the oldest London railway termini (one of the oldest in

the world). Substrakt explored the design and history London transport systems; the black and white gloss brickwork, the humanist typefaces

synonymous with the tube networks and railways of London. Substrakt developed a branding system and signage for the venue which in turn

determined the visual style of the website.

074 075

The Ambassador

TITLE: The Ambassador

DESIGN AGENCY: MM


CREATIVE DIRECTOR: Tyler Moore & Peter Markatos

DESIGNER: MM

CLIENT: Vintage 415

PHOTOGRAPHY: MM

NATIONALITY: USA

MM was asked to create a

Rat Pack - inspired brand for

the Ambassador. Referencing

the historic Ambassador Hotel

of Los Angeles, the designers

created an aesthetic that

was mindful of its history but

a l so contempora ry . MM

created various collateral

including a custom wallpaper

and matchboxes.

076 077Andalus

TITLE: Andalus


DESIGNER: Joseph Calvo

CLIENT: Andalus

NATIONALITY: USA

Andalus is an authentic Spanish tapas restaurant, name

derives from the region of Spain where tapas originated

from. Elements of Islamic architectural and calligraphic

elements from Andalus were used in the creation of the

logo.

078 079

Branding Kyoo

TITLE: Branding Kyoo

DESIGN AGENCY: 2DA Branding & Design


CREATIVE DIRECTOR: Daniel Guimarães

ART DIRECTOR: Carol Gomes

DESIGNER: Tidé / Clermont Cintra / Thaís Galliac

CLIENT: Kyoo

PHOTOGRAPHY: Rafael Motta

NATIONALITY: Brazil

Kyoo is a place with young spirit inspired by the pop Japanese

culture. The environment is fun, energetic and dynamic where

friends can hang out and express their youth.

080 081

Duo Restaurant And Bar

TITLE: Duo Restaurant And Bar

DESIGN AGENCY: Immortal


CREATIVE DIRECTOR: Theresa Yong

DESIGNER: Choo Chin Nian

CLIENT: Duo Restaurant and Bar

NATIONALITY: Singapore

Duo Restaurant and Bar is a modern French restaurant

with a setting and menu designed for couples. The logo is

a play on the two circles present in the letterforms of the

name. Colours and lines on the collaterals were derived

from the architecture to create a holistic intimate dining

experience.

082 083

Jazzter Club & Restaurant Identity

TITLE: Jazzter Club & Restaurant Identity

DESIGN AGENCY: Grafprom Studio


DESIGNER: Mariya Norazyan / Iliya Pavlov

CLIENT: Club & Restaurant Jazzter

NATIONALITY: Ukraine

Nice music & nice food! Jazzter is a modern jazz music

club & restaurant, with pretty wide range of music and

kitchen styles, but at the same time it has its own format.

Audience consists mostly of young and advanced

people, so minimalistic trend were chosen for the club's

identity. Simple and recognisable logo easily integrates

into every piece of identity.

084 085

Oth Sombath

TITLE: Oth Sombath



CLIENT: Charm & More

NATIONALITY: France

Oth Sombath is a gastronomic Thai restaurant located

on the famous rue du Faubourg-Saint-Honoré in Paris. The

logotype plays with the typography of the chef's name:

Oth Sombath. The graphics feature a traditional yet

modern Thai orchid used as a symbol and colour pattern

throughout the collateral.

086 087

Corporate Design - Parkavenue

TITLE: Corporate Design - Parkavenue


ART DIRECTOR: Ahmet Yacel

DESIGNER: Ahmet Yacel

CLIENT: Parkavenue / Cafe - Restaurant - Bar

NATIONALITY: Turkey

Corporate identity includes logo design, business card,

menu, A9 (diplomat) envelope, letterhead, CD designs

and many material to be used inside the restaurant.

088 089

Delifish Tacos & Tostadas

TITLE: Delifish Tacos & Tostadas


DESIGNER: María del Mar Reyes

CLIENT: Delifish Tacos & Tostadas

NATIONALITY: Mexico

The task i s to complete branding, promot ional

merchandise, interior and exterior design for Delifish Tacos

& Tostadas. Restaurant franchise located at Delicias,

Chihuahua and Playa del Carmen, Mexico.

090 091Table Nº1

TITLE: Table Nº1

DESIGN AGENCY: Foreign Policy Design Group


CREATIVE DIRECTOR: Yah-Leng Yu

ART DIRECTOR: Yah-Leng Yu

DESIGNER: Tianyu Isaiah Zheng (TY)

CLIENT: Table Nº1, Shanghai

NATIONALITY: China

Table Nº1 is Shanghai’s first gastro-bar that serves up tapas-style modern European

cuisine. It is set in a sleek and simplistic interior which encourages social interaction

by sharing portions over a long communal table. The brand identity is based on

the restaurant’s focus on communal dining in a very simple and unpretentiousness

environment, that explains the use of brown Kraft paper & newsprint paper throughout

the collateral system. Since the long communal tables in the restaurant are the central

theme, the business card is designed to be a little table when folded up. Basic folder

with clips is used for the menu. The distressed and rusted look of the clips is to align

with its history of the location of this former warehouse. Order pads are created from

newsprint papers that the staff can convenient stamp the restaurant logo on.

092 093

Ming Chinese Cuisine (Restaurant)

TITLE: Ming Chinese Cuisine (Restaurant)


CREATIVE DIRECTOR: Giang Nguyen

DESIGNER: Giang Nguyen

CLIENT: Ming Chinese Cuisine

NATIONALITY: Vietnam

Ming is a new Chinese restaurant with a distinct concept

defined as the fusion of "traditional oriental dining

experience" and "post-modern European style". The

identity comprises of a modernised royal seal logo

mark and visual elements inspired from Chinese cultural

objects. Unlike most oriental restaurant with red / black

colour scheme and classical looks, Ming stands out with

its clean and minimal style and a white / blue colour

scheme inspired from Chinese ceramics.

094 095

La Era Restaurante. Visual Identity.

TITLE: La Era Restaurante. Visual Identity.

DESIGN AGENCY: Visual Communication Design


CREATIVE DIRECTOR: Carmen Virginia Grisolía

DESIGNER: Carmen Virginia Grisolía

CLIENT: Hotel Belensate

PHOTOGRAPHY: Eduardo Araujo

NATIONALITY: Venezuela

“La Era” is Hotel Belensate´s main restaurant. Its style,

both in food as in decoration, is warm, organic and

natural. The design uses a hand-drawn leaf pattern that

was custom created for this project, as a way to recreate

the feeling of the place. Also, the logo portrays an “era”,

a round stoned structure used in old farms to feed the

cows.

096 097

Mezzo Brand Development

TITLE: Mezzo Brand Development

DESIGN AGENCY: Salvato Coe + Gabor


CREATIVE DIRECTOR: Mark Gormley

DESIGNER: Mark Gormley

CLIENT: The Stonehenge Company

PHOTOGRAPHY: Peter Coe / Mark Steele

NATIONALITY: USA

Mezzo Italian Kitchen & Wine opened in December 2007.

“Mezzo” means “half,” which is represented in the logo,

and speaks to the pairing of food and wine for which

the restaurant is known. SCG designed menus, signage,

website and environmental graphics for this Gahanna

restaurant.

098 099

Bellini Restaurant

TITLE: Bellini Restaurant

DESIGN AGENCY: Alexey V. Mililian Design Studio


CREATIVE DIRECTOR: Alexey V. Mililian

ART DIRECTOR: Alexey V. Mililian

DESIGNER: Alexey V. Mililian

CLIENT: Bellini

PHOTOGRAPHY: WeMake

NATIONALITY: Russia

Bellini is a restaurant, specialized on

authentic Russian, Japanese and Italian

cuisine. This is a kind of restaurant for

family dinners. It is situated in central

park and gives a good opportunity to

taste excellent restaurant food with a

quite democratic price for middle class

clients.

100 101Moveton Restaurant

TITLE: Moveton Restaurant






CLIENT: Horeca Group

NATIONALITY: Russia

Mauvais ton (French) - bad manners, ill-breeding, vulgar ways. This is an

identity for a restaurant that specialised on experimental fusion cuisine.

The designers decided to use the most popular clipart ever to decorate

the identity with. Also they used both formal and informal lexis to mark

the opposites that can easily live together. The idea is to make ugly and

usual look better.

102 103La Fonda Del Sol

TITLE: La Fonda del Sol





CLIENT: Patina Restaurant Group

PHOTOGRAPHY: Eric Laignel

NATIONALITY: USA

It is the graphic design identity for a Spanish restaurant in New York City. Since "sol" in

Spanish means "sun", the designers based the identity and window graphics on a gold

circle.

104 105

My Secret Garden

TITLE: My Secret Garden

DESIGN AGENCY: Trenta Production


CREATIVE DIRECTOR: Jean-Philippe Cabaroc

DESIGNER: Jean-Philippe Cabaroc

CLIENT: Mon Jardin Secret

NATIONALITY: France

Mon Jardin Secret (My Secret Garden) is a traditional

French food restaurant. The identity was inspired by the

warm and retro atmosphere of the place. It's a mix of

old newspaper style for the typography and Victorian

silhouettes and engravings for the pictures. Old-fashioned

expressions were used on the various supports of

communication (business cards) to give a playfuleffect.

106 107Minna Tomei

TITLE: Minna Tomei

DESIGN AGENCY: Koniak Design


CREATIVE DIRECTOR: Nurit Koniak

DESIGNER: Nurit Koniak

CLIENT: Minna Tomei Restaurant

NATIONALITY: Israel

Minna Tomei is Japanese for "all is translucent". This Tel-Aviv Asian

restaurant brings a fusion of modern and ethnic elements and aims

at preserving the joy & happiness of the Asian street and its food. The

brand design uses abstract forms and shapes with bold vivid colours

capturing the Eastern spirit without attempting to illustrate it.

108 109Zepra

TITLE: Zepra





CLIENT: Chef Avi Conforty

NATIONALITY: Israel

A Pan-Asian restaurant run by famous Israeli chef Avi

Conforty. The name of the restaurant is a mix between

two Hebrew words : Zipor (Bird) and Zebra (Zebra) - it

symbolises the culinary exotic mixes between Eastern &

Western themes. The logo-design attempted to interpret

the name in a literal, but sophisticated way. The Bird is

sitting on the zebra's head, as if before taking a long

journey into the jungle of fantasy. The Restaurant itself,

designed by BK Architects, was internationally acclaimed

(Wallpaper named it one of the best restaurants in the

world). The corporate identity continues the idea of

a visual exotic mix between worlds, but does this in a

refined understated manner.

110 111

Forchetta Restaurant

TITLE: Forchetta Restaurant

DESIGN AGENCY: SK+G


CREATIVE DIRECTOR: Jeremy Bristol

DESIGNER: Jeremy Bristol

CLIENT: Borgata Resort

NATIONALITY: USA

It is the identity development for Forchetta, a restaurant

concepted by Borgata Resort, Atlantic City.

112 113

Sancho's - Restaurante Cantina Mexicana

TITLE: Sancho's - Restaurante Cantina Mexicana

DESIGN AGENCY: Leaf Design Pvt. Ltd.


CLIENT: Dish Hospitality, Mumbai

NATIONALITY: India

Sancho’s is an upscale Mexican Casual Restaurant launched in Delhi. It’s a unique and authentic

Mexican entrées inspired from Texas and California. Global cuisine in an all "Mex’d Up!" flair. Leaf

Design had to create a uniqueb "high-energy brand experience" which would appeal to all family

and youngsters during the day and a romantic, let loose atmosphere in the evenings.

114

FIG Restaurant

TITLE: FIG Restaurant

DESIGN AGENCY: Stitch Design Co.


DESIGNER: Amy Pastre / Courtney Rowson

CLIENT: FIG Restaurant

PHOTOGRAPHY: Squire Fox

NATIONALITY: USA

Mike Lata and Adam Nemirow, the partners of FIG,

came to Stitch Design Co. for refreshing their restaurant's

identity. Adam and Mike were happy with their existing

logo, but wanted to extend their brand beyond just

menu templates. The designers updated the look of their

menus and extended that new look to stationery, drink

stirs, butter overlays, gift cards and more.

115

116

Wild Olive

TITLE: Wild Olive

DESIGN AGENCY: Stitch Design Co.


DESIGNER: Courtney Rowson

CLIENT:Wild Olive Restaurant

NATIONALITY: USA

The interior of Wild Olive combines traditional Italian design and

unique one of a kind elements, creating a cozy dining room and bar.

Stitch carried that cozy esthetic through to the printed materials by

using a warm colour palette of papers and vintage Italian images.

To make the branding materials cost effective and streamlined,

Stitch designed custom-printed masking tape that can be applied

to just about anything. Menus, business cards, to-go boxes and more

each get a signature piece of tape to give it the Wild Olive official

branding.

117

118Yagura Japanese Restaurant

TITLE: Yagura Japanese Restaurant

DESIGN AGENCY: PPC


CREATIVE DIRECTOR: Gary Jones

DESIGNER: Gary Jones / Kin Chow / Kennis Sin

CLIENT: Eaton Hotels

PHOTOGRAPHY: Patrick Poon

NATIONALITY: Hong Kong, China

The brand identity for Yagura had to be put together in a very short space of time. Plus

the designers had the added ingredient of satisfying a committee of 10 clients including

the Japanese Chef. PPC developed a crisp and clean identity system featuring

specially commissioned photography of the menu items, staff and customers. Yagura

goes from strength to strength and is a very popular place for informal Japanese dining

and drinking.

119

120

ADAMA

TITLE: ADAMA

DESIGN AGENCY: Noyman Creative Branding


CREATIVE DIRECTOR: Noy Naiman / Hila Amram

ART DIRECTOR: Noy Naiman / Hila Amram

DESIGNER: Noy Naiman / Hila Amram

CLIENT: ADAMA Restaurant

PHOTOGRAPHY: Oren Dai

NATIONALITY: Israel

The task is to design and brand a small culinary hut,

ADAMA, in June 2009, Zichron Yaacob. The main goal

was to create an experience that would challenge

all senses, starting with tasty high quality food, in

combination with a warm and inviting design. In order to

achieve these goals the designers assembled an expert

team, having Yaron Tal as the interior designer and "Guy

Tatza" as the public relations firm. The graphic design

concept relates to the "soil" as a base to all life beings -

human, animal and plant. The choice of colour palette

revolves around browns, adding to it other colours in

minor touches. The menus of the restaurant are collage

prints of graphic elements, telling the story of the soil and

earth.

121

122

Ninteen

TITLE: Ninteen



CREATIVE DIRECTOR: Noy Naiman

ART DIRECTOR: Noy Naiman

DESIGNER: Noy Naiman

CLIENT: "NineTeen" Restaurant


NATIONALITY: Israel

Nineteen is a beautiful restaurant overlooking the green

golf fields of Caesarea. The restaurant is elegant and

respectable with a French ambiance, so is the graphic

concept - French chic, classic typography, colours in red,

black and gold in combination of patterns made of the

logo, to contrast the royal look with some simplicity.

123

124Poyke

TITLE: Poyke






CLIENT: POYKE Restaurant

PHOTOGRAPHY: Noy Naiman

NATIONALITY: Israel

"Poyke" is an African restaurant in Tel-Aviv which

specialises in meat. The "poyke" is a big iron molded pot

that was import from Africa. The design expresses the

passion and basic instinct involved with eating meat. The

shape of the logo is of a drop of blood or sauce, using

saturated strong colours.

125

It is a branding project for Urban Stack Burger Lounge, a gourmet

restaurant in Chattanooga, TN, USA

126

TITLE: Urban Stack Logo Design

DESIGN AGENCY: Stevaker Design


DESIGNER: Steve Hamaker

CLIENT: Urban Stack Burger Lounge

PHOTOGRAPHY: Rich Smith

NATIONALITY: USA

127Urban Stack Logo Design

128

TITLE: Frank, Purveyors of Artisan Sausage: Brand Identity

DESIGN AGENCY: Helms Workshop


CREATIVE DIRECTOR: Christian Helms

ART DIRECTOR: Christian Helms

DESIGNER: Christian Helms

CLIENT: Frank, Purveyors of Artisan Sausage

PHOTOGRAPHY: Andrew Yates

NATIONALITY: USA

129

Frank is an Austin, Texas mecca for bacon-lovers, beer-guzzlers and

encased meat enthusiasts. Working collaboratively with the ownership

team, the designer built a “third place” accessible to a diverse range of

patrons, from tattooed hipsters to senators, local celebs and blue-collar

workers. Sausage is not a modest food, and the brand collateral reflects

its pride and majesty. The goal was to not just create a celebration of

food, but to also build a culture and community.

Frank, Purveyors Of Artisan Sausage: Brand Identity

130

TITLE: Brand Identity Love, Tilly Devine

DESIGN AGENCY: Adriana Picker


DESIGNER: Adriana Picker

CLIENT: Love, Tilly Devine

PHOTOGRAPHY: Carine Thevenau


131

Named after the notorious brothel Madame Tilly Devine who ran East Sydney in the

1920s and 1930s, the client wanted the branding of the bar to be dark and textured

and to harken back to the era when Tilly and her gang terrorised the neighbourhood.

Thus the logo is inspired by vintage 1920s' signage. But at the same time the branding

needed to retain an elegance and contemporary feel fitting of a trendy, inner-city

wine bar.

Brand Identity Love, Tilly Devine

132

TITLE: Bar NULI


DESIGNER: Katerina Teterkina

CLIENT: Bar NULI


NATIONALITY: Russia

133

Bar NULI

NULI is the bar for losers and dregs of society. The base of the

conception is transformations of different kinds of zeroes to characters,

that have their own nature and opinions. Thereby you can imagine

the atmosphere of this bar. Lettering, as an active element of design,

emphasizes rebellious, dashing and cheerful bar spirit.

134

TITLE: Bo Cinq Bar Brasserie

DESIGN AGENCY: ...,staat creative agency


CREATIVE DIRECTOR: ...,staat creative agency

ART DIRECTOR: ...,staat creative agency

CLIENT: Bo Cinq

PHOTOGRAPHY: ...,staat creative agency

NATIONALITY: The Netherlands

135

Bo Cinq Bar Brasserie

Bo Cinq is a bar and brasserie, with classy French-Arab

inspired dishes, cocktails and bites. The interior, wit hits four

dining rooms, lounges and a concrete bar, is designed

in an honest and elegant style. …,staat created a strong

relationship between the interior and the identity. The

design is handcrafted, both raw and refined, and exudes

sophistication with a sexy attitude. Everything is custom-

made, from typeface to printing techniques. The art

collection for Bo Cinq served as a first inspiration for all

identity elements. Four logo elements were created by

…,staat: "V" the Roman symbol for the number "5", is used

for the VIP entrance, "Bo Cinq" is the overall name and

logo, "Bo5" is only used for tableware and "5" is reflected

in several items as a playful feature. The identity consists

of menus, postcards, the bill, matches, a calendar, and

signatures.

136

TITLE: Jakes Bar - Brand Evolution

DESIGN AGENCY: Analogue


CREATIVE DIRECTOR: Barry Darnell

DESIGNER: Tez Humphreys / Mike Johns

CLIENT: Jakes Bar

PHOTOGRAPHY: Rob Booker

NATIONALITY: UK

137

Jakes Bar - Brand Evolution

Jakes Bar is a Leeds institution; its home to best cocktails in town and Analogue work

closely with Jake and his team to maintain and develop the bar’s image and brand.

This keeps things looking fresh, customers coming through the door and the competition

at bay. The latest incarnation of the cocktail menu has been divided into drinks of the

ages, showcasing some of the finest creations from the last 100 years of imbibing.

138

TITLE: Portobello Star - Branding

DESIGN AGENCY: Analogue


CREATIVE DIRECTOR: Barry Darnell

DESIGNER: Tez Humphreys / Mike Johns

CLIENT: Portobello Star

PHOTOGRAPHY: Rob Booker

NATIONALITY: UK

139

Portobello Star - Branding

Located in one of the hippest areas of London, the

Portobello Star is a hidden gem. Involved from the initial

concept, Analogue helped craft the brand identity

including the stationary, launch invites and an exquisite

cocktail menu based on the first ever guide to imbibing

written in 1897.

140

TITLE: Barrocco






CLIENT: Digger Asylym

PHOTOGRAPHY: Geometria.ru

NATIONALITY: Russia

141Barrocco

This bar will teach you how to rock! Raw and pure, be sure. This is a

wonderful place where everybody could listen to his favorite rock,

metal and indie songs. Good chance to drink and dance.

142

TITLE: The Gate

DESIGN AGENCY: Gogolab, Oslo


CREATIVE DIRECTOR: Margaretha Andreassen

DESIGNER: Margaretha Andreassen

CLIENT: The Gate

NATIONALITY: Norway

143The Gate

It is the brand identity for a bar in Tokyo, Japan. The logo and design are

constructed and based on shapes reminiscent of gates and fences and

as a literal reference to the name. Simple colour palette in black, white

and silver are used to enhance a dark and underground mood, yet

keeping an image of class, style and sophistication.

144

TITLE: Hilton Athens Galaxy Bar Rebranding





CLIENT: Hilton Athens

NATIONALITY: Greek

145

Hilton Athens Galaxy Bar Rebranding

The Hilton Galaxy Bar is one of the best sky bars in

the world. The Rebranding aim was to make Hilton

Galaxy Bar the best hotspot in Athens for trend-

setters and personalities. The creative concept

is based on the "galaxy" term definition; mixing

elements from Greek cultural tradition Galaxy Bar

puts Athens back to the centre of the world.

146

TITLE: Mix n’go (Salad Bar)

DESIGN AGENCY: Kollor Design Agency


CREATIVE DIRECTOR: Erik Tencer

ART DIRECTOR: Erik Tencer

DESIGNER: Åse Ekström and Håkan Persson

CLIENT: Mix n’go Salladsbar

PHOTOGRAPHY: Petter Ericsson

NATIONALITY: Sweden

147

Mix n’go (Salad Bar)

The salad bar Mix n’go offers a new and unique concept with a wide array of fresh and

healthy ingredients.

148 149Rarbar

Rar Bar is an Aarhus café founded in 2002. It offers a

unique combination of products that ranges from coffee

to bagels, cocktails, three course meals and lively, late-

night DJ concepts.

The designers created an identity based on a wide

range of original hand-drawn characters, figures and

products. This was primarily to emphasize the fact that

everyone is welcome at Rar Bar, but also to offer guests

some visual entertainment. The background of large

circles used throughout was inspired by the geometrical

patterns and warm colours of the 1970s. To complement

this the designers also produced a website, lampshades

and cushion covers, small wall art montages and a wide

range of printed material.

TITLE: Rarbar

DESIGN AGENCY: JaHallo


CREATIVE DIRECTOR: Martin Brauner

DESIGNER: Martin Brauner

CLIENT: Rarbar.dk

PHOTOGRAPHY: Claus Petersen

NATIONALITY: Denmark

150

TITLE: River Wine Bar





CLIENT: River Wine Bar

NATIONALITY: Italy

151

River Wine Bar

River Wine Bar is an exclusive location in Rome, Italy.

The creative concept behind this project is all about

sophisticated look, minimal design and elegance. The

three souls of River are reflected in the three branding

colours: white, silver and black. Its unique design formula

includes: Concept Development, Brand Strategy,

Corporate Identity, Interior Design, Branding Applications.

152

TITLE: Shi Da Casha Russian Bar & Restaurant

DESIGN AGENCY: Colorbrand International Ltd.


CREATIVE DIRECTOR: Sasha Sagan (Russian) / Alan Lee (Hong Kong)

DESIGNER: Angel Leung

CLIENT: Shida Casha Russian Bar & Restaurant Ltd.



153

Shi Da Casha Russian Bar & Restaurant

Shi Da Casha is a Russian restaurant housed in the

ground floor of the Butterfly on Prat Hotel in Hong Kong’s

Tsim Sha Tsui. The restaurant, which opened in May 2009,

serves traditional Russia cuisine. To extend the traditional

concept to interior and menu decoration, the designers

designed the exteriors and complete range of stationery

for the restaurant using classical art and décor elements

for traditional Russian.

154

TITLE: Yu Lounge

DESIGN AGENCY: OXO Design & Advertising


CREATIVE DIRECTOR: Fabrice Tennant

DESIGNER: Feizal Ghanty / Mathiew de Speville / Jean Paul Williams

CLIENT: GAM

PHOTOGRAPHY: Jean Bernard Adoue

NATIONALITY: Mauritius

155Yu Lounge

Yu, a VVIP lounge, meant for well-healed guests on arrival

from and departure to the international airport (Mauritius).

Features luxurious and modern touches throughout. A

short name, that resonates, with an original and iconic

logo in black and silver – classic main colours. More than

just a place, the service creates a feeling of well-being;

this is what communication images broadcast.

156

TITLE: Suas Bar Identity Design

DESIGN AGENCY: BrandNew Creative


CREATIVE DIRECTOR: David Lawlor

ART DIRECTOR: David Lawlor

DESIGNER: David Lawlor

CLIENT: Suas Bar

PHOTOGRAPHY: Colm Dowling

NATIONALITY: Irish

157

Suas Bar Identity Design

Suas Bar is a popular city bar located in the centre of

Cork, Ireland. Its stylish decor and ambience make Suas

the perfect place to enjoy a night out. Suas's star feature,

a heated rooftop veranda is ideal for getting away from

it all and sipping an array of fabulous cocktails in an

intimate setting.

158

TITLE: Le Buro

DESIGN AGENCY: Inventaire


CREATIVE DIRECTOR: Thomas Verdu / Estève Despond

ART DIRECTOR: Thomas Verdu / Estève Despond

DESIGNER: Thomas Verdu / Estève Despond

CLIENT: Le Buro

NATIONALITY: Switzerland

159

The corporate identity of Le Buro accentuates the understated and architectural

aesthetic of the bistro while adding a unique yet welcoming touch due to its

handwritten logo. Through large typographical compositions, the promotional material

created for their various events is also used as a decorative element to dress the walls

of the bistro.

160

TITLE: Piano Bar "INSIGHT"


CREATIVE DIRECTOR: Iliya Kozhuharov

DESIGNER: Dimana Grigorova

NATIONALITY: Bulgarian

161Piano Bar "INSIGHT"

The project is made for a fictional piano bar. Creating the impression for nice, relaxing,

classy place for escape of the everyday stress.

162

TITLE: Platform 3




DESIGNER: Carlos Flores / Pat Sofra

CLIENT: Platform 3



163

This high-end cocktail bar is next door to a train station

in Richmond, Melbourne, hence the name Platform 3.

Studio Equator's concept was based on transport. The

interiors were inspired by the interiors of a luxury limousine,

with simple finishes and padded seating. Graphic

elements depicting cityscapes with abstract elements

of transport systems and train lines were used as artwork

within the space. These along with the simple symbolic

logo added to the communication of the concept of

transport while still maintaining a chic urban cocktail feel.

Platform 3

164

TITLE: The Exchange

DESIGN AGENCY: Blow


CREATIVE DIRECTOR: Ken Lo

ART DIRECTOR: Ken Lo

DESIGNER: Ken Lo

CLIENT: W Hotel Hong Kong


165

W Hong Kong has organised an exciting event in its Living Room on every Friday night starting from August 2010. The event was called the

Exchange. In which the drink prices would rise and fall depending on the volumes traded across the bar. Guests can buy when the prices are low,

see the value increase and sit when prices are high to trigger a "collapse".The designers have designed the event identity based on the demand

and supply concept, representing that the values drinks would be determined by market demand. Customer can use the specially designed

cheque book to order drinks, read the “financial paper” for the drink menu, etc. The waiters in the bar were wearing the red vest as their uniform in

the “Stock Exchange”. By creating the atmosphere of Stock Exchange feeling, customers can enjoy a brand new experience in the bar.

The Exchange

166

TITLE: Ferma


DESIGNER: Oleg Lukyanov

CLIENT: Bar Ferma Dance (Moscow)

NATIONALITY: UK

167Ferma

Bar Ferma (which means "farm" in Russian) is a lovely and trendy

place located in historic centre of Moscow. Ferma serves fine

organics food during the daytime and provides inflammatory

parties and events on Fridays & weekends.

The main requirement of this project was to express the unique

spirit of Ferma. But the difficulty was that Ferma doesn’t fit existing

categories, combining characteristics of good restaurant, bar

and nightclub at the same time. The solution was to combine

the udder symbol with chalk-drawn typography and funny

characters, representing both natural food and clubbing activity.

168 169

This cabaret is located in “La Venezuela de Antier” theme park, recreating 1927´s Venezuelan traditions and life, when the dictator Marcos Pérez

Jiménez governed the country. The cabaret was the place to hide from the president and, within dance and drinks, perform conspiracy and

protest against the regime.

Cabaret – El Gran Salón De La Clandestinidad. Visual Identity

TITLE: Cabaret – El Gran Salón de la Clandestinidad. Visual Identity

DESIGN AGENCY: Visual Communication Design.


CREATIVE DIRECTOR: Jhonatan Medina / Carmen Grisolía

DESIGNER: Jhonatan Medina / Carmen Grisolía

CLIENT: La Venezuela de Antier, Theme Park. Montilla Entertainment Group.

PHOTOGRAPHY: Eduardo Araujo

NATIONALITY: Venezuela

170 171

TITLE: Cafè & Sal

DESIGN AGENCY: David Caval


CREATIVE DIRECTOR: David Capó Vallbona

DESIGNER: David Capó Vallbona

CLIENT: Cafe & Sal

PHOTOGRAPHY: Miquel Mulet

NATIONALITY: Spain

Cafè & Sal

Cafè & Sal is an exceptional place where you can share those special moments in

Mallorca’s summer days and nights, just a few metres from the beach. Immerse yourself

in their music style “chill lounge”, one of the trends of the latest ambient music, all

mixed with classical themes and some touches of jazz.

172

TITLE: Dizengoff99




ART DIRECTOR: Noy Naiman

DESIGNER: Noy Naiman / Shira Mazor

CLIENT: Dizengoff99

PHOTOGRAPHY: "dreamstimes"

NATIONALITY: Israel

173

The bar and restaurant located in the legendary 99th

Dizengoff Street in Tel Aviv, a location famous from the

cult Israeli movie "Dizengoff 99". The designers were asked

by the client to design one graphic identity that would

answer to both a bar and a restaurant. The logo was

inspired by the special "Bauhaus" building of the bar and

restaurant.

TITLE: Nikko





DESIGNER: Noy Naiman

CLIENT: Nikko Sushi Bar

PHOTOGRAPHY: Noy Naiman

NATIONALITY: Israel

175Nikko

When the designers were asked to design "Nikko Sushi Bar" it was clear

that the graphic concept had to come from a different point than the

traditional sushi bars out there, that rely on the Japanese tradition, they

knew it had to say "Tokyo today" with it's vibrant energy, translating into

the Manga culture and popular comics. The designers created a logo

figure of a little boy, full of spunk called Nikko. Its illustrated character is

based on Japanese super heroes such as "Astro Boy", his attitude is very

straightforward and you have to fall in love with him.

174

176

TITLE: Linie 403: Das Straßenbahncafé

DESIGN AGENCY: gestaltend - Designbüro


DESIGNER: Bernd Baringhorst

CLIENT: Linie 403 Straßenbahngesellschaft GmbH, Germany

NATIONALITY: Germany

177

Linie 403 is a new concept of a café, placed inside an old street car in the heart of

Dortmund's city. This is the image for a slightly different Café.The Slogan of Linie 403 is

"Einsteigen und Aussteigen" which has the literal meaning of "get in and get out", which

is a pun and means "get in and chill out".

Linie 403: Das Straßenbahncafé

178 179

Club Kaffee–Visual Identity

Creation of the visual identity of a special coffee shop in Brazil. A place for people

who enjoy coffee flavours combined with a good conversation and exchange

of knowledge. The brand was created focusing on these features. The icon that

symbolises the smoke of coffee is also a question as a way to represent the discussion

that take placer in lectures in the space.

TITLE: Club Kaffee-Visual Identity


DESIGNER: Liza Siqueira

CLIENT: Club Kaffee

NATIONALITY: Brazil

180 181

Pueblo De Cafe

It is the branding for a coffee shop. The idea was to emphasize the

sleekness and modernity of the architecture but also to bring out the

warmth and lusciousness of coffee, making it a modern yet friendly

environment to gather in.

TITLE: Pueblo de Cafe

DESIGN AGENCY: Meandyoucreative


CREATIVE DIRECTOR: Eleni Sakelaris

DESIGNER: Eleni Sakelaris

CLIENT: Mark Boomsma

PHOTOGRAPHY: Magdalene Kourti

NATIONALITY: Greece

182 183

Manjaro Café & Lounge

Manjaro Café & Lounge is a relaxing place to eat, drink

and chat. The designers were tasked with developing a

brand and visual identity that reflected the atmosphere

of the place. They created a strong verbal identity,

combined with bold typography which gave Manjaro

Café & Lounge a unique feel and voice that was

incorporated in the branding. This included, signage,

packaging, advertising and promotional material.

TITLE: Manjaro Café & Lounge

DESIGN AGENCY: Siaw Misa


CREATIVE DIRECTOR: Abuakwa Siaw-Misa

DESIGNER: Abuakwa Siaw-Misa

CLIENT: Manjaro Café & Lounge

PHOTOGRAPHY: Theodore Alexander

NATIONALITY: UK

184 185

Patty Loves Coffee

TITLE: Patty Loves Coffee

DESIGN AGENCY: Factor Tres Mexico


DESIGNER: Angel Gonzalez / Rodrigo Cordova

CLIENT: Patricia Ramirez

NATIONALITY: Mexico

Identity for coffee lovers in Guadalajara Mexico, the

objective was to transmit the love for the home made

coffee for people that cares about quality and feeling at

home.

186

TITLE: BiscuitLove

DESIGN AGENCY: Engram – Branding studio


CREATIVE DIRECTOR: Jacek Klosiñski

DESIGNER: Jacek Klosinski / Bartek Kotowicz

CLIENT: BiscuitLove

NATIONALITY: Poland

187

BiscuitLove

The designers have created a unique graphic concept for the local cafe club aimed primarily at young and active people. Visual identity created

for BiscuitLove is full of vibrant colours and graphic metaphors which produce positive emotions and associations. It communicates creativity,

openness, and youth.

188

TITLE: Viet Hoa Cafe

DESIGN AGENCY: VONSUNG


CREATIVE DIRECTOR: Joseph Sung

ART DIRECTOR: Joseph Sung

DESIGNER: Michiko Ito

CLIENT: Viet Hoa

PHOTOGRAPHY: Yu-kuang

NATIONALITY: UK

189

Viet Hoa Cafe

Viet Hoa Cafe was designed to offer a natural feeling for diners with reminiscent of Vietnam's organic and colourful culture. The designers wanted

to reflect this with the interior of the café, giving it the wow factor that you'd expect from a premium, design-led restaurants in West London. They

used a number of the branding products in the café, challenging the preconceived uses of the pieces and turning them into idiosyncratic design

statements for the customers. The identity of the café was created using HOA, "blossoming flower" in Vietnamese, to make the café more enjoyable

and interactive.

190

TITLE: Meringue Cafe


DESIGNER: Vera Zub

CLIENT: Tasty Life, Russia

NATIONALITY: Russia

191

The designer, Vera Zub was commissioned to create

the identity for Meringue Cafe chain in Moscow, a new

competitive brand that respond to contemporary stores.

After researching he established the core brand aims

as "always fresh", "tasty", "contemporary", "competitive",

"fast", "qualitative", "not gimmicks". He established that

most of competitors on Russian market are the same

and doesn’t have strong fresh philosophy for fast food

stores. He explored what would make the brand special,

and what difference it would make to customers, as well

as what would differentiate from its competitors. As an

ambitious designer Vera Zub was looking to be different

and create an idea of fresh business as basis and in

the same time simple and true. During visual research

the designer was inspired by fresh taste and colour of

raspberry desert, which become a basis idea to drive it.

He combined it with the basic beverages and deserts

that served in the cafe which was transformed into

simple pattern and fuchsia colour with fresh green details.

"Fresh" became the idea in the heart of the Meringue

Cafe brand and business, around which everything else

was based.

Meringue Cafe

192 193

Tomtom Coffee House Branding & Livery

The task is branding and

packaging for Tomtom

Coee House, Belgravia,

London. Studio H were

asked to create a simple

brand ID and l ivery for

interiors & packaging. The

packaging uses brown

kraft bags with labels and

stamps.

TITLE: Tomtom Coffee House Branding & Livery

DESIGN AGENCY: Studio H


DESIGNER: Rob Hall

CLIENT: Tomtom Coffee House

NATIONALITY: UK

194

TITLE: 90 Degrees Cafe

DESIGN AGENCY: Leaf Design Pvt. Ltd.


CLIENT: Ninety Degree Café Lounge, Dubai

NATIONALITY: India

195

90 Degrees Cafe

Ninety Degrees, a coffee shop in Dubai, is in the heart of Jumeriah Beach Residence,

a unique café shop, by giving the customer an experience of coffee drinking in a fun,

relaxing yet information manner. The strategic location and a unique name created

a lot of avenues to explore. The challenge was to develop a new identity which

should differentiate the café with its funky, classy design with touch of quirkiness and

an ambience to relax. A Tangram Twister was used as it is very dynamic and quick,

was entirely relatable to the fun, quirkiness and intelligence that the café wanted to

associate with. It was created as a logo and identity to give it a very casual fun feel.

196

TITLE: Artefact Cafe

DESIGN AGENCY: Zhishi design


CREATIVE DIRECTOR: Yulia Lukyahchenko / Elena Kostirina

DESIGNER:Yulia Lukyahchenko / Elena Kostirina

CLIENT: Artefact Cafe

NATIONALITY: Russia

197

Artefact Cafe

For Artefact Cafe Zhishi Design has developed a sign composed of a set of characters that

you can pick, depending on the task. From the same characters drawn corporate pattern. It is

also easy to change and is a great opportunity to design a variety of media.

198

TITLE: Ecreme Restaurant

DESIGN AGENCY: St.– Petersburg State Politechnical University


CREATIVE DIRECTOR: N.Karpenko / T.Diodorova

DESIGNER:Maria Baikova

CLIENT: Ecreme Restaurant

NATIONALITY: Russia

199

Ecreme Restaurant

“Ecreme” – in French means to “cream off’ or “to take

the plum”, that is to take the best part out of life. The

restaurant, working as a cafe during the day and turning

into DJ bar with dance and chill out zone at night. The

designer used vinil disks as a decoration, round shapes

at the ceiling also reminds about vinils. There are two chill

out zones (the big one at the back of the hall and the

small one near the door and DJ set). In the corporate

identity pale colours are used with black to contrast as it

is done in the interior.

200

TITLE: Café Reale

DESIGN AGENCY: Bleu Équipage Communication


CREATIVE DIRECTOR: Alexandre Avram

DESIGNER: Alexandre Avram

CLIENT: Éliance

PHOTOGRAPHY: Alexandre Avram

NATIONALITY: France

201Café Reale

It is a contemporary baroque identity of a new restaurant

based in the famous Jardins des Tuileries near the Louvres

Museum, Paris.

The designers wanted to create an “affordable” luxury

design for all types of publics, a place in which everyone

would feel this strange sensation of being in a one-star

restaurant but in a park.

202

TITLE: Cru Café and Wine Bar

DESIGN AGENCY: Marian Williams Design


CREATIVE DIRECTOR: Marian Williams

DESIGNER: Marian Williams

CLIENT: Cru Café and Wine Bar

NATIONALITY: USA

203

Cru Café and Wine Bar

An upscale restaurant and wine bar attracts locals and

shoppers alike to lounge in the modernly appointed space

located in Chicago’s Gold Coast neighbourhood. The

dark colour palette and clean design are the perfect

compliment to this sophisticated and clever logo.

204 205

Vkysno Cafe Identity

The aim of the project was to create bright memorable

and "tasty" identity for the cafe (Vkysno means tasty in

Rssian).Cake pattern is an integral part of identity and

has a wide range of applications.

TITLE: Vkysno Cafe Identity


CREATIVE DIRECTOR: Ekaterina Senkovskaya

DESIGNER: Ekaterina Senkovskaya

CLIENT: Vkysno Cafe

PHOTOGRAPHY: Ekaterina Senkovskaya

NATIONALITY: Russia

206 207

BeanPlant Coffee – Visual Identity Concept

BeanPlant Coffee is aiming to be a new traditional coffee-house, where freshly grinded

beans provide an unforgettable flavour and smell. The place must stand out from the

other usual coffee places, by being cheap, friendly and by setting new standards in the

coffee blending art. Hereby, the corporate identity must transmit all the right messages,

but in a simple and original way.This corporate identity work was done as an entry for a

graphic design contest. The concept is available for sale.

TITLE: BeanPlant Coffee – Visual Identity Concept


CREATIVE DIRECTOR: Ferencz Stefan Andrei

DESIGNER: Ferencz Stefan Andrei

CLIENT: Graphic Design Contest Entry

NATIONALITY: Romania

208

TITLE: Market Lane Brand Development

DESIGN AGENCY: Swear Words


CREATIVE DIRECTOR: Scott Larritt

DESIGNER: Sophie Good

CLIENT: Market Lane

PHOTOGRAPHY: Tony Mott


209

Market Lane Brand Development

Market Lane is a small, specialty micro-roaster and

café, located in Prahran Market, Melbourne. They

source and roast specialty coffee from single farms,

estates and cooperatives.

210

TITLE: Meet Me Coffee Bar

DESIGN AGENCY: Cursor Design


CREATIVE DIRECTOR: Apostolos D. Tsiovaras

DESIGNER: Apostolos D. Tsiovaras

CLIENT: Meet Me Coffee Bar

PHOTOGRAPHY: Dimitris Ntelis

NATIONALITY: Greece

211

Meet Me Coffee Bar

Following the line and style of the architect who undertook the

renovation of the site, the designer designed the new logo on a stricter

line and the new space will be more simple based on Spartan lines. The

whitesilver colour the designer chose to use is timeless and symbolises

the day and night. The logo is designed and Meet Me with two squares

for mark. A black symbolising the night and the other with lines that

symbolise the rays of the Sun on the day. Then the two squares for "gun"

the designer began to compose the entire corporate identity using

a diamond shapes. The plaid pattern applied to directories, cards,

soypla, glasses,backpacks, shirts, disposable paper towels. The idea of

diamonds emerged from the latest trends in fashion again, as dominant

and timeless. The logo came from a combination of two fonts, Bauhaus+

Avant Gard.

212

TITLE: Sneakerspot


CREATIVE DIRECTOR: Berjo Mouanga

DESIGNER: Berjo Mouanga

CLIENT: Sneakerspot

PHOTOGRAPHY: Berjo Mouanga

NATIONALITY: Czech Republic

213

Sneakerspot

This is a personal project of the designer, dedicated to all

sneaker lovers. The designer created a corporate identity

for a fictious cafe / bar named sneakerspot. The logo is

a cup (main character of a cafe) made of laces (can't

rock sneakers without laces). This identity is based on the

designer’s sketchy drawings of sneakers. You can find

these drawings in all aspects of this CI. From the menu to

corporate T-shirts.

214

TITLE: Two Seasons Coffee Brand

DESIGN AGENCY: Barker Gray Sydney & Melbourne


CREATIVE DIRECTOR: Johnny Barker

DESIGNER: Pan Yamboonruang

CLIENT: Sara Lee, Australia


215

Two Seasons Coffee Brand

The brand has a unique proposition based around the

two coffee harvests that happen globally each year, and

the sourcing team search out the very best of these origin

harvests for the Two Seasons brand.

The result is a creative solution that plays to "The Innocent"

and "The Jester".

Two Seasons breaks all convention and is purposefully

everything we don’t know "origin" based coffees to

be...joyful, colourful and fun...the promise of a great

experience to come, which for those who love their

coffee it delivers.

216

TITLE: 30˚C

DESIGN AGENCY: ECV Paris (Ecole de Communication Visuelle)


DESIGNER: Ekaterina Leontyeva

NATIONALITY: Russia

21730˚C

The idea was to create laundry with coffee shop inside

and designer T-shirts store. 30 degrees is the best washing

temperature, C - Coffee. In Paris a lot of people go to

laundry every week and you need to wait about an hour

there. The designer wanted to make this usual place

more interesting, where you can drink coffee and even

have fun with your friends while you’re waiting for the

clothes to be washed.

218 219

Aamu Café

Aamu Café, an organic, Finnish café is represented with a simple and

modern look which can be seen throughout the logo and packaging.

The colours found in the logo are a representation of the warm and

inviting feeling offered by the café atmosphere.

TITLE: Aamu Café


DESIGNER: Hannah Hess

CLIENT: University of Wisconsin - Stout

PHOTOGRAPHY: William Wikrent / Jonathan Sollie

NATIONALITY: USA

220 221

Papilles Café • Crèmerie Branding

Papilles (Taste Buds) is a local familyowned coffee

and ice cream shop. The logo symbolises an open

mouth showing the tongue while depicting the top

view of a coffee lid as well as an ice cream scoop. This

playful identity targets mainly families and children in

the neighbourhood who can't wait to experience a

cornucopia of flavours.

TITLE: Papilles Café • Crèmerie Branding

DESIGN AGENCY: Terrain Marketing


CREATIVE DIRECTOR: Mariela Hsu

ART DIRECTOR: Mariela Hsu

DESIGNER: Mariela Hsu

CLIENT: Papilles Café & Crèmerie

PHOTOGRAPHY: James N. Girardi

NATIONALITY: Canada

222 223

Main St. Café

Incorporating influences from 1950s Italian coffee bars in London’s Soho, Main St. Café’s identity harks back to simpler, more wholesome time. Two

characters were developed, Ted & Carol, who act as spokespeople for the brand, a "cheeky" language style was created and Ted & Carol’s witty

asides appear throughout the print and marketing material. A unique brand that has a point of difference from the rest of the herd.

TITLE: Main St. Café

DESIGN AGENCY: PPC


CREATIVE DIRECTOR: Gary Jones

DESIGNER: Gary Jones / Freda Ng / Kennis Sin

ILLUSTRATOR: Coffey Cheng

CLIENT: Main St. Café


224 225

Trinian’s Cafe

Trinian’s Cafe is quirky cafe and restaurant in Grenich

Village, New York. The branding, package, and menu

design pay homage to the English cartoonist Ronald Searle,

whose comic strip; “St. Trinians”, inspired company’s the

name.

TITLE: Trinian’s Cafe

DESIGN AGENCY: Analog Design


CREATIVE DIRECTOR: Brad Breneisen

ART DIRECTOR: Brad Breneisen

DESIGNER: Brad Breneisen

CLIENT: Trinian’s Cafe

PHOTOGRAPHY: Brad Breneisen

NATIONALITY: USA

226 227

Basic Bites This fresh food café in Melbourne's iconic Hardware Lane

wanted to create an identity and fit out that was true

to its motto "Bringing healthy eating back to basics". The

owner wanted a simple minimalist look that was fresh

and natural, but also fun and friendly. Inspired by Jack

& the Beanstalk, studio equator created a crawling

leafy vine design, which could be easily adapted to

all applications. The logo was developed with custom

typography and is intentionally "basic". The designers

explored different print finishes, and used foiling on

100% recycled paper to give a high quality yet organic

look. The interior design concept highlights the existing

industrial structure by painting the space white. This

emphasises freshness, but also showcases the urban

appeal of the premises by leaving the pipes and structure

exposed. This urban aspect is contrasted by the custom

vine graphic that was to be laser cut into the back wall.

As this was prohibitively expensive, Studio Equator instead

covered the back wall with a sheet of yellow acrylic

mirror, and then applied the negative image of the vine

in white sticker, giving a very similar result for a fraction of

the cost. Segments of tree trunks were attached to the

ceiling at jaunty angles, with bare light globes hanging

amidst them as an interesting earthy feature. At the

client's request, custom refrigerators were designed in

order to showcase the fresh fruit and vegetables that are

central to the business.

TITLE: Basic Bites




DESIGNER: Angeline Hentri / Carlos Flores

CLIENT: Basic Bites



228 229

Coffee Time – Coffee – Bar Chain

The logo design makes use of the initials "C" and "T" and

resembles a coffee bean. Red and brown line illustrations,

form patterns used in all design elements – packages

and interiors.

TITLE: Coffee Time – Coffee – Bar Chain

DESIGN AGENCY: Adlai & Partners Ltd. Branding with Heart


CREATIVE DIRECTOR: Adlai Stock

DESIGNER: Amir Krichman

CLIENT: Coffee Time Ltd.

NATIONALITY: Israel

230 231

Red Espresso Bar - Premium Café Shops

Red Espresso Bar, an up-and-coming international café brand, represents

a new trend – specialty-coffee shops. Red's coffee is freshly roasted every

day and served with fresh pastry, deli-style sandwiches, salads and healthy

snacks. The goal was for Red to be recognisable, to stand out in the urban,

brand-saturated environment. With a slogan: “Hello. Meet real coffee.”

The designers strive to create a brand that would make its mark in one of

the world’s largest cities. They focused on creating a long-lasting, modern,

flexible, bold and “red” visual language that would apply to every media.

Red's photographic style derived from the gadget world to put the focus

on quality, desirable, and yet accessible products. The designer's works

include logo, packaging, ads, art direction, promotional materials, interior

graphics, signs, uniform, website. “If you want to taste a real coffee – go to

Red Espresso Bar” — Time Out Moscow.

TITLE: Red Espresso Bar - Premium Café Shops, Moscow

DESIGN AGENCY: Anna Geslev Brand Design


CREATIVE DIRECTOR: Anna Geslev

INTERIOR DESIGNERS: Segre Architects

DESIGNER: Teddy Cohen / Nir Tober / Anna Geslev

CLIENT: Red Espresso Bar Ltd.

PHOTOGRAPHY: Anastasia Petrakova

NATIONALITY: Israel

232 233

Cardinal Café

Cardinal Place, a large commercial development in Victoria (500,000 Square feet) opposite Westminster Cathedral, has a vast reception area,

within which a café was built for the workers on the entire estate. The brief was to create the name and branding for this café, including signage,

wall graphics, crockery and other collateral. A character was created using a cardinal bird for inspiration, which not only shares its name with the

location but also lent the café its name: Cardinal Café. Using a character meant that vibrancy and activity was created in the cafe area, keeping

it distinct from the corporate reception area. Graphics were applied using vinyl, which is easily updatable, allowing for the birds to "move" around

the area over time. Applications included: mailers, signage, cups and saucers, napkins and tablecloths.

TITLE: Cardinal Café


CREATIVE DIRECTOR: Gareth Howat / Jim Sutherland

DESIGNER: Adam Giles

CLIENT: Cardinal Café

NATIONALITY: UK

234 235

FreshSimple

TITLE: FreshSimple


DESIGNER: Celeste Prevost

NATIONALITY: USA

FreshSimple is Brooklyn cafe specialising in gourmet,

organic foods. The icon can be interpreted as either a

cup of coffee or a dish you might find on the menu.

236

TITLE: Guzman Y Gomez Oiginal Typography

DESIGN AGENCY: The Creative Method


CREATIVE DIRECTOR: Tony Ibbotson

ART DIRECTOR: Tony Ibbotson

DESIGNER: Tony Ibbotson

CLIENT: Guzman Y Gomez

NATIONALITY: Mexico

237

Guzman Y Gomez Oiginal Typography

A unique typeface to be used across branding for a new-to-world chain of Mexican

Taquerias. The Guzmany Y Gomez typography concept was derived from the question

“What would they do on the streets of Mexico to create their signage”? The designers

came up with creating a typeface from pieces of masking tape. Each letter has been

individually created from tape and then re-drawn in a vector based format for many

applications. The font is used for the logo typeface and on some headings. It was

felt that the most authentic weight would be bold and no other weights would be

considered.

238

TITLE: Corporate Design / Chinese Express Food


DESIGNER: Ahmet Yacel

CLIENT: Chinese Express Food

NATIONALITY: Turkey

239

Corporate Design / Chinese Express Food

Because of the company's target group, a young and modern design has been

implemented. Corporate colour choice has been left to the designer. Corporate

identity includes logo design, business card, menu, A9 (diplomat) envelope, letterhead,

CD designs and many material to be used inside the restaurant.

240

TITLE: Sis. Deli + Cafe

DESIGN AGENCY: Muotohiomo


DESIGNER: Aki Suvanto / Aleksi Perälä / Noa Bembibre / Rasmus Snabb

CLIENT: Sis. Deli + Cafe


241

Sis. Deli + Cafe

SIS. Deli + Café specialises in high quality, fresh, healthy food based on an

environmentally conscious, local approach.The team created the initial concept

and name, followed by a detailed design of the identity, packaging, interior and

communication materials. The design team worked closely with the founders, Anu

Syrmä and Kaisa Leikola, to achieve a coherent, yet individualised, concept for each

store.

242

TITLE: EAT Identity Programme

DESIGN AGENCY: Pentagram Design


DESIGNER: Angus Hyland

CLIENT: EAT

NATIONALITY: UK

243

EAT Identity Programme

The new brand identity for a London-based premium sandwich bar chain highlights

the honesty at the heart of their business, which is owned by people who have a

genuine passion for real food and drink. A new strap-line, The Real Food Company, was

developed to further reinforce the values of the brand. Since the first outlet opened on

Villiers Street, central London in October 1996, the EAT "brand" has grown considerably,

with twenty-five cafés in prime locations in and around central London. Pentagram

partner Angus Hyland was appointed to evolve the existing identity and to redefine

the EAT brand experience. This prompted a thorough investigation of the market and

the credible points of differentiation between EAT and its competitors. Based on this, a

core proposition was developed to guide all ongoing work. The proposition highlighted

the honesty at the heart of EAT’s business – a business that is owned by real people

(rather than a corporation) who have a genuine passion for real food and drink.

Communication of the proposition was achieved by developing a new logotype and

design language, with guidelines for its correct and consistent use across all visual and

tangible elements of the EAT brand. Hyland and his team at Pentagram developed an

all-encompassing brand identity. The new logotype employs a bold sans serif typeface

(Akzidenz Grotesk) that communicates the warmth and quality of the brand with

clarity and a distinct, contemporary tone. This bold typographical language has been

combined with a colour palette of warm, natural, brown hues, with a range of vibrant

minor colours for typography and detailing across food packaging, menu boards and

other collateral. Graphic implementation was rolled across each one of EAT's twenty

five outlets by Jules Bigg at Fresh Produce, who further developed the language

of the Pentagram schematic design concept and applied it to a wide range of

packaging, print and marketing materials. David Collins, at David Collins Architecture

& Design, developed the architectural elements of the new concept and handled

the implementation of the new brand identity throughout the interiors, shop fronts and

signage of each outlet. The project was overseen from start to finish by EAT Food &

Brand Director Faith MacArthur.

244 245

Epicerie Generale

Epicerie Generale is a new delicatessen in a classy street in Paris of

organic food and French produce. Art Direction and logo of the store.

Maud loves owls so it cames naturally. You have here all the variations of

her logo.

TITLE: Epicerie Generale

DESIGN AGENCY: Roxane Lagache


DESIGNER: Roxane Lagache

CLIENT: Maud Zilnyk

NATIONALITY: France

246

TITLE: Fast Food "Cica"

DESIGN AGENCY: de:work


DESIGNER: Goran Pandža

CLIENT: Fast Food "Cica"

NATIONALITY: Serbia

247

Fast Food "Cica"

The designers were commissioned to do a logotype for fast food store

Cica. It was a completely new logotype, since the company and the

brand itself was new. It is important to highlight the translation from

Serbian language of the "Cica" brand-name. It means old man, which

in Serbia usually means that the old men are wearing the moustaches,

therefore the logotype is based on the illustration of the moustache.

248

TITLE: Conemix Visual Identity

DESIGN AGENCY: DMP.BR


DESIGNER: Pedro Augusto Brêtas / Marcos Prudêncio/ Ana Paula Binder

CLIENT: Conemix

NATIONALITY: Brazil

249Conemix Visual Identity

Conemix is a fast food restaurant, which sells cone

shaped pizzas as the main product. This project was to

develop not only the identity concept but also every

visual application and evolvement of the brand . The

solution given to translate the idea of cone and mix

(mixture of people and flavours) was the creation of a

logo which expands into funny avatars. The typeface

from Conemix was custom designed to give the logo a

fresh look. The whole visual identity is composed by a

variety of design pieces, like different packages, napkins,

paper folders, shop facades and posters.

250

TITLE: Iannuzzi - Fine Pizza

DESIGN AGENCY: Studio Móbi


CREATIVE DIRECTOR: Gabriela Andrade

DESIGNER: Gabriela Andrade

CLIENT: Iannuzzi - Fine Pizza

PHOTOGRAPHY: Gabriela Andrade

NATIONALITY: Brazil

251

Iannuzzi - Fine Pizza

The project consists of the whole Iannuzzi - fine Pizza brand identity

design, a catering business which can set a sofisticated pizzeria

anywhere. The design of the project is inspired by the themes and

colours of the stylish pizzas that are made. The brand follows the

main concept of Iannuzzi: a creative twist to the classic elements

of the traditional Italian pizzeria.

252

TITLE: Mike’s Pies Brand Identity and Packaging

DESIGN AGENCY: slover [AND] company


CREATIVE DIRECTOR: Susan Slover

DESIGNER: Alfred Assin

ILLUSTRATOR: Serge Bloch

CLIENT: Mike’s Pies, Tampa, Florida

PHOTOGRAPHY: Tom Bricker

NATIONALITY: USA

253Mike’s Pies Brand Identity And Packaging

This one-store pie shop ships their top

ranked pies all across the United States,

and needed an identity that spoke to their

taste leadership. The brand icon became

an illustrated version of the owner, a

former professional football player, and

the shipping boxes and in-store packaging

declared their handmade leadership.

254

TITLE: Prime

DESIGN AGENCY: Design Depot


CREATIVE DIRECTOR: Peter Bankov

DESIGNER: Julia Fedulova / Vladislav Vasiliev

CLIENT: Prime

PHOTOGRAPHY: Juri Lukin

NATIONALITY: Russia

255Prime

Naming, identity and overall design concept for a fast

food chain. Company values are: speed, high quality

service and fresh ingredients. Identity is very friendly,

attractive and ecological. Prime was new in the market.

So it was decided that a piece of cheese should be

made a part of the logo, as it was very important that

one could identify that Prime is a food company.

256

TITLE: Crown Chicken Identity

DESIGN AGENCY: Tom Robinson Graphic Design


CREATIVE DIRECTOR: Tom Robinson

DESIGNER: Tom Robinson

CLIENT: Crown Chicken

NATIONALITY: USA

257Crown Chicken Identity

This was a proposed identity for Crown Chicken, a fast-food restaurant. The brand is meant to have a sense of

humour which is conveyed through a clever logo and a set of whimsical icons that represent the different types of

chicken the restaurant has to offer.

258

TITLE: Rutabaga


CREATIVE DIRECTOR: Nathan Brunstein

CLIENT: Rutabaga (Vegetarian Fast Food)

NATIONALITY: France

259

Rutabaga

The goal was to find a design talking about the two specificities of this project : the healthy side, the "fast-food" side and combine them.

260

TITLE: Supergyro

DESIGN AGENCY: Plenum Brand


ART DIRECTOR: Egor Miyznik

DESIGNER: Egor Miyznik

CLIENT: "Overnil" LLC

NATIONALITY: Russia

261

Supergyro

The market launch of a new network catering to Greek

flavour in the city of Krasnoyarsk. The fast food catering

point would be a space of approximately 30 square

metres outside, with a few tables where, depending

on the location, customers can either eat standing or

sit down (in the case of a larger premises). The menu

should be based on the “Gyro” platter. The gyro is a

popular Greek fast food, which differs from the usual

shawarma in terms of its ingredients, which include

potatoes and eggs for instance. The gyro is a quick,

hearty and healthy option for lunch in the city. This line

will be complemented by various other gyro and meat

dishes. At the time of the venue’s launch, there was

virtually no serious competition on the market in the fast

food segment. To develop a brand for a chain of fast

food restaurants, offering the popular Greek fast food

– gyros. To differentiate this chain from various other

points of “spontaneous” fast food. To peak consumers’

interest in a chain offering an innovative and creative

meal: the traditional Greek gyro. The gyro is a quick,

hearty and natural dining option for lunch in the city,

which the chain should eventually be feeding consumers

throughout Russia.The name Supergyro is a simple,

understandable and self-ironic. Besides, the word "gyro"

in the title helps promote a new category of fast food. A

stylised image of a gyro in the logo – delicious, brightly

coloured and bursting with heat. The conceptualised

sign will contain many smaller images, associated with

a distinct “Greek flavour”: the torch, the Olympic torch

and the flame, which Prometheus obtained for humans.

The logo turned out to be a light, clearly understood and

with a genuinely Mediterranean accent. The patterns in

the Mediterranean and animation styles complement

each other, creating a friendly and completely Greek

atmosphere.

262

TITLE: TrentFM Arena


DESIGNER: Adam Walden

NATIONALITY: UK

263

TrentFM Arena

It is a branding concept for the refreshments sold at an ice hockey venue. Themed on ice hockey violence, an accepted part of the sport which is

enjoyed by the fans, the stains left by condiments upon the packaging bring an interactive element to the designs providing the punchlines to the

illustrations.

264

TITLE: Chooka – Asian Kitchen (Sushi and Noodles, Fast Food Chain)

DESIGN AGENCY: Adlai & Partners Ltd. Branding with Heart


CREATIVE DIRECTOR: Adlai Stock

DESIGNER: Boaz Rosenberg

CLIENT: Chooka

NATIONALITY: Israel

265

Chooka – Asian Kitchen(Sushi And Noodles, Fast Food Chain)

"Chooka" is a branding project for a fast food chain, serving sushi and noodles.

The first challenge concerned the name; how can the designers integrate sushi and noodles -Japanese and Chinese cuisine in one concept? They

came up with the name "Chooka" which literally means in Japanese – Chinese food.

The logo design is humorous, with a "k" that evokes chopsticks about to grab the "a" at the end of the name.

The designers also created a brand character and a "manga" story about how "Chooka" came to be, which they incorporated into the design on

placemats, posters and promotional material.

Project scope included "take-away" packaging, menu design, bags, signage and interior design, and uniforms.

266

TITLE: Spice Box




DESIGNER: Carlos Flores

CLIENT: Spice Box



Spice Box

Spice Box is a take-away restaurant with outlets in various

shopping centres in Melbourne, Australia. They are a

fresh noodle operator who pride themselves on quality

and speedy service, with a wide appeal to a Western

demographic. The fit out designed by Studio Equator

is clean, simple and architectural, and designed to

facilitate quick service.

The design consists of a fresh colour harmony using stone,

timber and concrete contrasted with bold and simplistic

graphics. The main feature of the fit out is a grand scale

bulkhead reminiscent of chopsticks, which also serves to

divert attention to the signage and menu. Secondary

menu graphics were also styled and designed with the

objective of easy ordering and speedy service.

The clean and simple look and the durable materials

used have both proven to stand the test of time.

267

268

TITLE: Wrap It Fresh




DESIGNER: Angeline Hentri / Carlos Flores

CLIENT: Wrap It fresh



269

Wrap It Fresh

Wrap it Fresh is a concept store that opened in South

Melbourne in 2005. They strive to produce cafe quality

fast food with healthier options, enormous flavour and

value for money.

Vegetables are delivered to the café straight from

the markets, and the healthy foods are made fresh

throughout the day, so the owners wanted a strong

emphasis on the fresh healthy ingredients. Studio Equator

designed a clean, contemporary look with a strong visual

identity and simple fit out with attitude and personality.

They also created mascots to be used in graphic

applications with the cheeky tag line "We're fresh, are

you?"

A fresh warm colour palette was chosen along with

simple durable finishes and easy to read menus, and

Studio Equator also designed custom wallpapers using

the mascots, logo and other graphics. Wrap it fresh now

also has another outlet in Melbourne Central shopping

centre.

270

TITLE: Carmela Soprano






CLIENT: Carmela Soprano Restaurant


NATIONALITY: Israel

271

Carmela Soprano

Carmela Soprano is the gourmet pizza restaurant in Tel Aviv. It's a refreshing and

surprising combination of fast food and traditional Italian food - Fast Good Food.

Along with the client, the designers decided that the restaurant will show principles

of high energy, urban, open minded and accessibility alongside tradition and Italian

quality. The graphic language is rich and strong, quoting street signs and subway maps

representing a world of hectic energies and constant flow, combining comic messages

and underground terms of the Italian mafia.

272

TITLE: Beachy Cream Branding

DESIGN AGENCY: Design Womb


DESIGNER: Nicole LaFave

CLIENT: Beachy Cream

NATIONALITY: USA

273

Beachy Cream Branding

Founder and Co-Owner of Beachy Cream, Ann Ryan

came to Nicole Lafave with a fun approach to ice cream

and ice cream sandwiches. She wanted to capture the

fun spirit that eating ice cream entails. Her inspiration

took cues from the 1950s & 1960s alongside Malibu, CA.

The results were alternating colourful business cards, with

playful typography and hints of the past. The website is

playful and is inspired by surf board stickers, postcards

and summer ice cream dreams. Signage for a portable

ice cream cart and functional postcards are also among

a long list of fun and upbeat marketing collateral for the

brand.

274

TITLE: El Viento

DESIGN AGENCY: Dan Alexander & Co.


DESIGNER: Dan Alexander

CLIENT: El Viento

NATIONALITY: Israel

275

El Viento

The task is developing a new frozen margarita brand; defining its name, visual

language, concept, strategy, logo and packaging design. Positioning EL VIENTO

(Spanish: The Wind) as a premium all-natural frozen margarita. The visual language

based on the mythological icon of the god of winds (Aeolus), as appear in old

manuscripts. The designers have given him an updated look, and ask him gently to

send the rumour about this new margarita worldwide. EL VIENTO is a line of unique

frozen margarita fruit and alcohol mixes for immediate preparation and enjoyment.

Made from selected natural ingredients and fine spirits combination.

276

TITLE: Glace Artisan Ice Cream

DESIGN AGENCY: Stir, Kansas City


CREATIVE DIRECTOR: Brent Anderson / Nathaniel Cooper

ART DIRECTOR: Nathaniel Cooper

DESIGNER: Nathaniel Cooper

CLIENT: Glace Artisan Ice Cream

NATIONALITY: USA

277

Glace Artisan Ice Cream

Kansas City, Missouri-based Glace (say it this way, “Gla-say”) Artisan Ice Cream is a harmonious counterpoint to its owner’s flagship

business,Christopher Elbow Artisan Chocolates. Fittingly, Elbow’s ice cream is a more grown-up sweet treat expression, rich in texture and inventive

flavours like Venezuelan dark chocolate, fleur de sel caramel and pineapple-cilantro sorbet. The brand created reflects an equally elevated

approach, while still never forgetting that fun and enjoyment are what the shop is selling. The brand expression is clean, sophisticated and a nod

to the owner’s love of modern minimalism. At the same time, copy and colour palette make it feel playful and approachable. The logo also

incorporates a sly tie to ice cream with circles that look like melting “drips” hitting the floor, while tailored graphic elements make the identity feel

fashionable and unexpected in the category. Graphics and tone of voice play are consistent across all consumer touchpoints, from in-store to

retail, takeout to online. Consumer interest was already high before the shop opened, thanks to pre-open seeding through social media. Within

a month of opening, Glace had created considerable buzz, with fans sharing their favourite flavours on Facebook and high-end retailers like

Dean and DeLuca requesting to sell pints in their local outlet. Less than one year later, Glace is already scouting a new location and a central

manufacturing facility to keep up with demand.

278 279

The visual language and identity for Good for Your Body Juice Bar

was meant to represent it as an environmentally responsible, organic

company. The branding system uses the organic character of liquid

colour to represent freshness and juiciness. This system was expanded by

creating simple fruit elements and using natural papers for production.

TITLE: Good For Your Body Juice Bar


CREATIVE DIRECTOR: Aditi Mukherjee

DESIGNER: Aditi Mukherjee

CLIENT: Good 4 Your Body Inc.

NATIONALITY: India

Good For Your Body Juice Bar

280

TITLE: OrangeCup Frozen Yogurt

DESIGN AGENCY: Range


CREATIVE DIRECTOR: John Swieter

ART DIRECTOR: John Swieter

DESIGNER: John Swieter / Garrett Owen

CLIENT: Orange Cup Natural Frozen Yogurt

PHOTOGRAPHY: Dick Patrick / Getty Images / Corbis

NATIONALITY: USA

281

OrangeCup Natural Frozen Yogurt

OrangeCup Natural Frozen Yogurt is an upscale lifestyle

brand of frozen yogurt stores located across the U.S. and

Mexico. Range developed an integrated retail branding

programme that includes retail branded environments,

packaging, product naming, menus, posters, consumer

collateral, gift cards, website, e-marketing, social media,

staff uniforms and promotions.

282

TITLE: Yogo





CLIENT: Yogo

NATIONALITY: Israel

283

Yogo

Yogo, a boutique yogurt shop brand, was formed in 2008. The design attempts to

reflect the look and feel of a deli-style yogurt shop with a touch of nostalgia and

wit. The graphic language, mainly entailed of light pastel colours and typography,

is applied throughout the corporate identity, including on the shop walls. The simple

round logo is stamped on the personal recycled serving-cups in a lo-tech manner.

...,staat creative agency134

Analogue136, 138

Cursor Design210

Engram – Branding studio186

Helms Workshop128

Adam Giles 232

Barker Gray Sydney & Melbourne214

David Caval 170

Ferencz Stefan Andrei 206

Immortal 080

Aditi Mukherjee278

Blacksheep016

Design Depot254

gestaltend - Designbüro176

Inventaire158

Adriana Picker130

Blow164

Dimana Grigorova160

Gogolab, Oslo142

JaHallo148

Ahmet Yacel086, 238

BrandNew Creative156

DMP.BR 248

Grafprom Studio082

2DA Branding & Design078

Anna Geslev Brand Design230

Dan Alexander & Co. 274

Factor Tres Mexico184

Identityistnbl008

Adam Walden262

Berjo Mouanga212

de:work 246

Foreign Policy Design Group090

Inkwenkwezi Branding + Design052

Adlai & Partners Ltd. Branding with Heart228, 264

Bleu Équipage Communication200

Design Womb272

Giang Nguyen092

J! 042

Celeste Prevost234

ECV Paris (Ecole deCommunication Visuelle)216

Graphasel Design Studio028

Colorbrand International Ltd. 152

Ekaterina Senkovskaya204

Hannah Hess 218

Analog Design224

Alexey V. Mililian Design Studio098, 100, 140

Design is Play048

Mirko Ilic Corp034, 036, 102

Philippe David056, 058, 060, 084

SK+G110

Studio Móbi 250

Uniform020

Muotohiomo240

PPC 118, 222

So Pleased To Meet You010

Substrakt 072

Vera Zub190

Noyman Creative Branding120, 122, 124, 172, 174, 270

Richard Jaros032

Stephanie Pineyro024

Terrain Marketing 220

VONSUNG 188

ONTHETABLE018

Rushe Berisha 026

Stir, Kansas City022, 276

The Creative Method236

Zhishi design 196

OXO Design & Advertising154

Salvato Coe + Gabor096

Stitch Design Co.114, 116

Thezzign068

MM 074

Plenum Brand260

slover [AND] company252

Sublimio - Unique Design Formula044, 144, 150

UXUS 046

Nathan Brunstein258

Range280

St.-Petersburg State PolitechnicalUniversity198

Swear Words 208

Visual Communication Design094

Oleg Lukyanov166, 168

Roxane Lagache244

Stevaker Design126

The Brand Union Stockholm066

Wallnut Studio 062

Sciencewerk Indonesia030

Studio Equator050, 070, 162, 226, 266, 268

Tom Robinson Graphic Design256

Siaw Misa182

Studio H192

Trenta Production 104

Meandyoucreative014, 180

Pentagram Design242

Permanent. Wirtschaftsförderung GmbH & Co. KG040

Khaki Taxi054

Koniak Design106, 108, 282

Liza Siqueira178

Marian Williams Design 202

Matilda Svensson / Informo012

Kollor Design Agency038, 146

Leaf Design Pvt. Ltd.112, 194

María del Mar Reyes088

Katerina Teterkina132

KEIK Bureau064

Joseph Calvo076

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Brand Image Design for Catering Services

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