Brand Kit - Silicon Labs · Brand Kit Logo usage and brand guidelines. Brand Guidelines 2013 | 2...

Brand Guidelines 2013 | All rights reserved

Brand Kit Logo usage and brand guidelines

Brand Guidelines 2013 | 2

FOREWORD

Today, all over the world Sigma Designs is collaborating with customers who develop and deliver Z-Wave-enabled products, services and applications to the market. The Z-Wave ecosystem portfolio continues to expand and to lead the home controls market in interoperable services and devices.

We delight in our ability to work together to bring these products to the market with a shared commitment to deliver on the Z-Wave brand promise of interoperability, reliability and backward compatibility.

The Z-Wave brand is more than a logo or a mark. The Z-Wave brand represents the commitment to the experience of excellence we are committed to providing to our customers and consumers.

We’ve designed the new guidelines to simplify the implementation of the logo program, with the goal of making Z-Wave the recognizable home control solution for consumers. We are committed to making this a long term brand

effort that has a strong and consistent look and feel, while providing the foundation upon which new solutions and services can easily be built.

• Simple

• Easy for consumers

• Grow the market

Thank you for your support in bringing this experience to the marketplace!


TABLE OF CONTENTS

History and future of our brand 4

Our Z-Wave Brand Guidelines 9 1.1 Margins & Spacing 101.2 Sizes 111.3 Colors 121.4 Do’s & Don’ts 131.5 Typography 141.6 Copy 151.7 Lifestyle Promotional Material 161.8 Printed Collateral 171.8.1 Printed Collateral 181.9 Powerpoint 191.10 Online 20

Guidelines for Use on Packaging 21 2.1 Packaging for v.8 certified products 232.1.1 Margins & Spacing 242.1.2 Sizes 252.1.3 Colors 262.1.4 Do’s & Don’ts 272.1.5 Packaging 282.1.6 Product 29

2.2 Z-Wave Plus Packaging 302.2.1 Z-Wave Plus Certification Logo 312.2.2 Margins & Spacing 322.2.3 Sizes 332.2.4 Colors 342.2.5 Do’s & Don’ts 352.2.6 Packaging 362.2.7 Product 37

Contact 38


HISTORY AND FUTURE OF OUR BRAND


HISTORY OF OUR BRAND

Z-Wave has come a long way since its inception in 2001. What began as a simple interoperable two-way RF mesh networking technology has now become a standard in tens of millions of homes.

The interoperability and backward compat-ibility of our technology has been instrumen-tal in making Z-Wave the secret sauce ingredient brand that drives the home controls market from many directions: device manufacturers, builders, installers, retailers, e-tailers, security providers, tele-com operators and many others.

The awareness of the Z-Wave brand has grown, from being a B2B technology to a mark that is recognizable by millions of consumers worldwide. Z-Wave has become the backbone of home control, and families depend on Z-Wave products for security and monitoring, energy management and other solutions both for their homes and beyond.

2013 marks a milestone in the evolution of Z-Wave technology with the introduction of the 500 series of chips. The 500 series

features even better range along with faster technology and longer lasting battery life. In line with this innovation, we’ve introduced a dedicated Z-Wave Plus certification pro-gram, to make sure that products equipped with Z-Wave technology always deliver on these promises.

Z-Wave Plus certification

• Z-Wave Plus is the product certification program for Next Gen based designs.

• Z-Wave V.8 Certification remains for Series 300/400 based designs.

• Z-Wave Plus ensures true Plug & Play set-up through network-wide inclusion and a higher level of interoperability.

As a result, the classic Z-Wave logo and word mark have also evolved. We made it simpler and easier to use in trade and on-pack in order to become better recogniz-able as the ecosystem becomes more broadly available directly to consumers. And to support the Z-Wave Plus program,

we’ve introduced a Z-Wave Plus logo featur-ing the new updated Z-Wave logo.

This logo is used on Z-Wave Plus certified products only. For customers with V8 certi-fied products, we offer a choice between using the new Z-Wave logo as a badge, without the plus, or using the existing “Speaks Z-Wave” logo from the previous brand book. This will allow customers to phase out already printed packaging or products over time. As a Z-Wave partner you are responsible for making the Z-Wave promise visible in the market by using the new certification badge for new mark on packaging, and the new technology mark on-line, in presentations and at tradeshows - anywhere you present one of your prod-ucts that incorporates certified Z-Wave technology.

Thank you for your support.


HISTORY OF OUR BRAND

2001 2005 2006 2007 2013


KEEPING IT SIMPLE AND RECOGNIZABLE

= + + +


OUR NEW LOGO

Z-WAVE IS:

• Interoperable

• Market tested

• Backwards compatible

• Reliable

THE NEW LOGO FEATURES:

• Modern font (Futura - brand font)

• Consistency in the typefont

• Compactness

• Simplicity


OUR Z-WAVE BRAND GUIDELINES


1.1 MARGINS & SPACING

• The minimum margin from the logo is based on the height and width of the circled icon ‘Z’.

• Please ensure the minimum margin area is applied to all communication items.


1.2 SIZES

The minimum height of the logo is 6.5 mm to be fully legible.

If a smaller size is required, please contact the Z-Wave Alliance directly for guidelines.

ATTENTIONAlways scale the logo proportionally.

6.5 mm


The official color of the Z-Wave technology brand is Pantone Blue 534 C.

This logo should always be used on a white or light background and the guidelines should be used for all applications except:

• When only black and white printing is possible (use Black & White logo).

• When not printing offset, but with a inkjet-printer, laserprinter or a other output device (use the CMYK logo).

• When the background is dark and there is not sufficient contrast (use White logo).

1.3 COLORS

Z-Wave technology brand Logo

Black & White Logo

White Logo

Pantone534 C

PantoneBlack Process

CMYK95 / 74 / 7 / 44

CMYK0 / 0 / 0 / 100

CMYK0 / 0 / 0 / 0

RGB27 / 54 / 93

RGB0 / 0 / 0

RGB255 / 255 / 255

Websafe RGB1B365D

Websafe RGB#000

Websafe RGB#fff


1.4 DO’S & DON’TS

Please do not stretch the logo. Make sure to increase its size always proportionally.

Please do not remove logo elements.

Please do not add a stroke to the logo.

Please do not change color to the logo.

Do not display the brand logo without ensuring sufficient contrast with the background.

Do not change the size of singular logo elements.

Please do not change color to parts of the logo.

Please do scale the logo smaller than the minimum size given in Chapter 1.2.


1.5 TYPOGRAPHY

PRINT

All versions of Futura are acceptable to use for print except for Futura Extra Black and the Condensed versions (which are used for logotype only).

FUTURA Extra Light

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ123456780

FUTURA Book


FUTURA Medium


FUTURA Heavy


FUTURA Bold


FUTURA Extra Black

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ123456780

ArialabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ123456780

WEB AND MICROSOFT OFFICE

In case that the Futura font family is not available (usually in websites, and in exchangeable Microsoft Office files), please use Arial font.

Arial BlackabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ123456780


1.6 COPY

• When the word Z-Wave® is first referred to in a written text such as Press Releases, Powerpoint Presentations or Product Leaflets etc. always make note of the trademark registration: Z-Wave and Z-Wave Plus are registered trademarks of Sigma Designs and its subsidiaries in the United States and other countries.

• Text to promote our technologies is written in a as simple and straightforward lan-guage as possible.

• Z-Wave tries to avoid insider trade or technology speak and prefers a consumer oriented language.

• We strive for clear, concise and effective explanations of the benefits of our tech-nologies.

• In keeping with simplicity, the use of bullets over text is preferred.

• Write Z-Wave always with capital Z and capital W and connect the 2 with a hyphen.

• Never break the word Z-Wave.

• Z-Wave Plus is always written with a capital P. Never in all capitals. Never break the word Z-Wave Plus.

• Never emphasize the Z, the word Wave or the word Plus individually by making these bold, italic or underlined.

• For updated boilerplates on messaging content go to: go-z-wave.sigmade-signs.com


1.7 LIFESTYLE PROMOTIONAL MATERIAL

• When the logo needs to be positioned against a light background (fig. 1) please use the Z-Wave technology brand logo.

• When the background is darker than the logo (fig. 2), please use the White Logo.

• When the logo needs to be placed on a busy background (fig. 3), please use a white banner underneath - with 80% opacity - that runs over the entire width of the image.

fig. 1

fig. 2

fig. 3


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fig. 1 fig. 2

1.8 PRINTED COLLATERAL

• When the logo needs to be positioned against a light background, please use the Z-Wave technology brand logo (fig. 1).

• When the background is darker than the logo, please use the White Logo or use a white banner underneath - with 80% opacity - that runs over the entire width of the image (fig. 2).

• Please keep the minimum margins from other logos / images as shown in Chapter 1.2 (size of the circled icon ‘Z’).

• Please integrate the Z-Wave technology brand logo in your design creating a balanced composition.


portrait landscape

1.8.1 PRINTED COLLATERAL

• When the printed collateral refers to a Z-Wave Plus certified product the Z-Wave logo can be used together with the Z-Wave Plus badge.

• The Z-Wave brand logo always comes first in the visual hierarchy. Reserve an apart area (in blue in the examples) for the Z-Wave Plus badge so that the hierarchy becomes clear.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. nunc quam nunc, accumsan id vehicula at, dictum eget felis. ut vitae tellus leo. pellentesque ante sem, tincidunt ac nibh sit amet, gravida imperdiet diam.

Vestibulum ac dolor et lorem ultrices ornare. Nam non dui ac purus rhoncus vestibulum. Suspendisse vel fringilla orci, eget porta lacus. Vestibulum diam arcu, sagittis ut scelerisque at, auctor at diam. Sed magna neque, pharetra et augue ac, volutpat ullamcorper ligula. Proin sed massa turpis. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Ut fermentum ornare ligula, et ornare elit faucibus ut. Nulla sed lectus est. Vivamus commodo faucibus nulla, at volutpat libero euismod varius.

Nulla vitae dapibus nulla. Aenean vel eros sit amet lorem porttitor viverra. In hac habitasse platea dictumst. Sed semper rutrum eleifend. Integer in vestibulum lectus, ut venenatis metus. Maecenas vitae mollis mi.

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Vestibulum ac dolor et lorem ultrices ornare. Nam non dui ac purus rhoncus vestibulum. Suspendisse vel fringilla orci, eget porta lacus. Vestibulum diam arcu, sagittis ut scelerisque at, auctor at diam. Sed magna neque, pharetra et augue ac, volutpat ullamcorper ligula. Proin sed massa turpis. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Ut fermentum ornare ligula, et ornare elit faucibus ut. Nulla sed lectus est. Vivamus commodo faucibus nulla, at volutpat libero euismod varius. Duis pharetra, lorem a aliquam rutrum, purus neque pulvinar metus, quis ultrices erat sem vitae ligula.

Nulla vitae dapibus nulla. Aenean vel eros sit amet lorem porttitor viverra. In hac habitasse platea dictumst. Sed semper rutrum eleifend. Integer in vestibulum lectus, ut venenatis metus. Maecenas vitae mollis mi.

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1.9 POWERPOINT

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fig. 1

fig. 2 fig. 3


• When the background is darker than the logo, please use the White Logo (fig. 2) or use a white banner underneath - with 80% opacity - that runs over the entire width of the image (fig. 3).

• Keep the minimum margins from other logos / images as shown in Chapter 1.2 (size of the circled icon ‘Z’).

• Integrate the Z-Wave technology brand logo in your design creating a balanced composition.


1.10 ONLINE

fig. 1

fig. 2


• When the background is darker than the logo, please use the White Logo or use a white banner underneath - with 80% opacity - that runs over the entire width of the image (fig. 2).

• Keep the minimum margins from other logos / images as shown in Chapter 1.2 (size of the circled icon ‘Z’).

• Integrate the Z-Wave technology brand logo in your design creating a balanced composition.


GUIDELINES FOR USE ON PACKAGING


2.1 PACKAGING FOR V.8 CERTIFIED PRODUCTS


2.1 PACKAGING FOR V.8 CERTIFIED PRODUCTS

USING THE 2007 LOGO • The v.8 certification programm was introduced in 2007.

• Existing v.8 certified products in the market and their packaging may continue using the Speaks Z-Wave logo.

• When printing a new packaging however, switch to using the Z-Wave logo as shown next.

USING THE NEW Z-WAVE LOGO• When creating a new v.8 product, please use the Z-Wave

logo below.

• When refreshing your packaging, please start using the logo below.


2.1.1 MARGINS & SPACING

EXISTING V.8 PACKAGING • The minimum margin from the logo is based on the

width of the letter ‘W’.


NEW V.8 PACKAGING• The minimum margin from the logo is based on the height

and width of the circled icon ‘Z’.



The minimum width of the logo is 22 mm to be fully legible.If a smaller size is required, please contact the Z-Wave Alliance directly for guidelines.


The minimum height of the logo is 11 mm to be fully legible.If a smaller size is required, please contact the Z-Wave Alliance directly for guidelines.


2.1.2 SIZES

11 mm

22 mm


2.1.3 COLORS

Pantone534 C

CMYK95 / 74 / 7 / 44

RGB27 / 54 / 93

Websafe RGB1B365D


CMYK0 / 0 / 0 / 100

RGB0 / 0 / 0

Websafe RGB#000

CMYK0 / 0 / 0 / 0

RGB255 / 255 / 255

Websafe RGB#fff

The official color of the logos is Pantone Blue 534 C.

This logo should always be used on a white or light background and for all applications except:

• When only black and white printing is possible (use the Black & White version).

• When not printing offset, but with a inkjet-printer, laserprinter or a other output device (use the CMYK logos).

• When the background is dark and there is not sufficient contrast (use Reversed Outline Logo).

Color ColorBlack & White Black & WhiteReversed Outline Reversed Outline


2.1.4 DO’S & DON’TS

Please do not use the old logo with the head symbol anymore.


Please do not use previous version of the logo.

Do not display the logo without ensuring sufficient contrast with the background. In this case please use the Reversed Outline logo.

Please do not use the Z-Wave stacked logo anymore.


Please do not alter the color or the shape of the logo.



2.1.5 PACKAGING

• The Z-Wave logo is required on all retail and white box bundled product.

• When the logo needs to be positioned against a light background, please use the Color version (fig. 1).

• When the background is darker than the logo, please use the Reversed Outline Logo (fig. 2).

• When the logo is used on a non branded white box please use the black and white version on the sticker with the product description.

• Keep the minimum margins from other logos / images as shown in Chapter 2.1.1.

• Integrate the Z-Wave logos in your design creating a balanced composition.

fig. 1 fig. 1fig. 2 fig. 2


2.1.6 PRODUCT

• The Z-Wave logo is required on all certified Z-Wave product housing.

• When the logo will be used on a light colored product, please use the Color version (fig. 1).

• When the product color is darker then the logo (fig. 2), please use the Reversed Outline Logo.

• Use screen printing for applying the method. If screen printing is not possible use a permanently adhesive sticker material in a gloss finish.

• Keep the minimum margins from other logos / images as shown in Chapter 2.1.1.

• Respect the minimum logo size. If a smaller size is required, please contact the Z-Wave Alliance directly for specific guidelines.

fig. 1 fig. 1fig. 2 fig. 2


2.2 Z-WAVE PLUS PACKAGING


As part of the Z-Wave® Next Gen product portfolio we are pleased to introduce the new Z-Wave Plus logo program.

All 500 series Next Gen products must be Z-Wave Plus certified. If your V8 certified products meet the Z-Wave Plus certification requirements you can re-certify your product and be given approval to use the Z-Wave Plus logo.

Z-Wave Plus has all the best features of classic Z-Wave:

• Easier network inclusion• Longer battery life• Better range• Faster

Displaying the Z-Wave Plus logo on your products and packaging is proof your products

have met the ‘Z-Wave Plus’ certification guidelines and that they will work seamlessly with all other Z-Wave certified products, services and applications in the market place.

The certification logo is only to be used on products and packaging and on the support-ing product collateral given that the product it relates to is a certified Z-Wave Plus product and that the Z-Wave brand logo is always placed first.

2.2.1 Z-WAVE PLUS CERTIFICATION LOGO


2.2.2 MARGINS & SPACING

• The minimum free margin around the logo is based on the height and width of the circled icon ‘Z’.



2.2.3 SIZES

The minimum height of the Z-Wave Plus logo is 11 mm to be fully legible.

If a smaller size is required, please contact the Z-Wave Alliance directly for guidelines.


11 mm


2.2.4 COLORS

Color

Black & White

Reversed Outline Logo

Pantone534 C

Pantone534 C


CMYK95 / 74 / 7 / 44

CMYK95 / 74 / 7 / 44

CMYK0 / 0 / 0 / 100

CMYK0 / 0 / 0 / 0

CMYK0 / 0 / 0 / 0

CMYK0 / 0 / 0 / 0

RGB27 / 54 / 93

RGB27 / 54 / 93

RGB0 / 0 / 0

RGB255 / 255 / 255

RGB255 / 255 / 255

RGB255 / 255 / 255

Websafe RGB1B365D

Websafe RGB1B365D

Websafe RGB#000

Websafe RGB#fff

Websafe RGB#fff

Websafe RGB#fff

The official color of the Z-Wave Plus certification logo is Pantone Blue 534 C.

Tips:

• When only black and white printing is possible, use Black & White version.

• When not printing offset, but with a inkjet-printer, laserprinter or a other output device, use the CMYK version.

• When the background is dark and there is not sufficient contrast, use Reversed Outline Logo.


2.2.5 DO’S & DON’TS


Please do not remove logo elements.



Do not display the logo without ensuring sufficient contrast with the background. In this case please use the Reversed Outline Logo.

Do not change the corner radius of the logo.

Please do not change color to parts of the logo.

Please do scale the logo smaller than the minimum size given in Chapter 3.3.


2.2.6 PACKAGING

• The Z-Wave Plus logo is required on both retail and white box bundled product.

• When the logo needs to be positioned against a light background, please use the Z-Wave Plus Color Logo (fig. 1).

• When the background is darker than the logo (fig. 2), please use the Reversed Outline Logo.

• When the logo is used on a non branded white box please use the black and white version in the sticker with the product description.

• Keep the minimum margins from other logos / images as shown in Chapter 2.2.2 (size of the circled icon ‘Z’).

• Integrate the Z-Wave Plus logo in your design creating a balanced composition.

fig. 1 fig. 2


2.2.7 PRODUCT

• The Z-Wave logo is required on all Z-Wave Plus certified products.

• When the logo will be used on a light colored product, please use the Z-Wave Plus Color Logo (fig. 1).

• When the product color is darker then the logo (fig. 2), please use the Reversed Outline Logo.

• Please use screen printing for applying the method. If screen printing is not possible use a permanently adhesive sticker material in a gloss finish.

• Keep the minimum margins from other logos / images as shown in Chapter 2.2.2 (sizes of the circled icon ‘Z’).

• Respect the minimum logo size of 11 mm in height. If a smaller size is required, please contact the Z-Wave Alliance directly for specific guidelines.

fig. 1

fig. 2


CONTACTS

If you are missing information, have any questions or need additional information, please contact:

Z-Wave Alliance

Email: [email protected]

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