Brand Launch May 13, 2013

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Brand Launch Elements

• Television • Radio • Print • Outdoor • Website

o Social Media o Fact Sheet o Videos

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Television

• Three Spots o Triple Crown o Baseball o Vegas

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Radio

• Three spots airing through Colorado

Broadcasters’ Association o One 30-second spot o Two 60-second spots

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Print - English

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Print - Spanish

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Outdoor - Bus

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Outdoor – Light Rail

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Website

• www.ConnectforHealthCO.com o Tax calculators o FAQs o Insurance 101 o Shopping Video o Storytelling Videos o Board and Stakeholders o Social Media

• Twitter (@COHBE and @C4HCO) • Facebook • LinkedIn • YouTube