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© BRAND LEARNING2
BRAND LEARNING – Who are we?
• Leading international specialists in marketing capability development• Our team of over 100 directors, consultants and support staff offer leading-
edge thinking and practical expertise in this field across the globe• Expertise and hands-on experience across an extensive range of diverse
industry sectors –both B2C and B2B• Office locations in London and the United States
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Our Mission
Our passion is to transform the marketing capabilities and commercial performance of
people, teams and organizations across the world
Our passion is to transform the marketing capabilities and commercial performance of
people, teams and organizations across the world
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Our Vision
Winning the trust and respect of world-class clients
Winning the trust and respect of world-class clients
Engaging the hearts and minds of outstanding people
Engaging the hearts and minds of outstanding people
To be the leading global specialists inbuilding marketing excellence
To be the leading global specialists inbuilding marketing excellence
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We are proud of our world-class clients
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Together we share some core beliefs…
• Customer-centric marketing and powerful brands drive sustainable, profitable business growth
• People and organisations can learn how to excel at customer-centric marketing
• Investment in building marketing excellence will help companies to deliver superior business performance
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A holistic approach to capability development
• We help deliver tangible improvements in marketing capabilities and performance
• By helping clients prioritise, integrate and leverage all the core drivers of marketing capability development
• We help enable organizations and the people within them to excel at customer-centric marketing to help drive demand-led growth and thereby shareholder value.
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ActivityGeneration
DigitalMarketing
Segmentationand Positioning
ShopperMarketing
Proposition Development
ChannelMarketing
Marketing Efficiency and Effectiveness
InnovationMarketingPlanning
Insight Campaign Development
Strategic Brand Development
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We cover the full range of marketing skill areas
• We provide support across the complete range of ‘functional’ marketing skills
• As well as offering interpersonal skill support e.g.
- Marketing Leadership
- Financial Acumen
- Creativity
- Agency Management
- Influencing Skills
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We build and embed skills in over 56 countries
• Office location
• Consultant locations
• Project coverage
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Typically clients come to us in the following ways
We want to get or stay ahead of the game and to pioneer new thinking to build marketing edge
We want to grow and develop our marketing talent
We want to solve a specific business issue or address a known marketing skill gap
We want to establish a common way of marketing with shared processes and
tools
We want to put customers at the heart
of our business
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The development of the required program content and building blocks across
all the key drivers of marketing capability
We use a rigorous thinking approach
The inspiring execution of a blend of activities to embed
changes in the attitudes, marketing skills and
behaviours of people, teams and organizations
The definition of marketing capability development needs
and the creation of an aligned
Marketing Capability Strategy & Plan
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We understand the drivers of Learning Success
1. Going Beyond the LearnerStakeholder engagement & Line
Manager alignment
3. EngagingMulti-sensory, using a variety of methods and modes for holistic
connection
7. ApplicationPractical support to be practiced both
during the learning interventionand back at work
6. ParticipationEncouraging active ownership
by the learner including self-discovery and also interaction with others
2. RelevanceThe ‘value’ of our interventions to the individual, their role and
culture are clear
4. Right Time, Right Place, Right Format
The content and channel driven by most effective business & personal
context
5. TimeEffective Learning requires more than a single
Intervention. Time is always dedicated to priming, practice, reflection and reinforcement
8. Completing the LoopFollow up and review to asses
and, if needed, help adjust performance
Source: The Accelerated Learning Handbook and Brand Learning Partners
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We focus on key elements of World Class Marketing
Leveraging Insights
Compelling Brands
Commercial Edge
Customer Led Strategy
Clear Portfolio & Segmentations
Customer Loved Brands
Engaging Customer Experience
Collaborative Channel
Management
Evaluation driving Effectiveness
Motivated Team
Strategic Clarity
InnovativeValue
Propositions
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We Facilitated Marketing Solutions
• A way to reach practical solutions and build capabilities together e.g. to develop a marketing plan at the same time as building marketing planning skills
• Our expert marketing facilitators can also help you to embed new marketing processes and tools and provide ‘Train-the-Coach’ support
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Level 4: Business Performance
What IMPACT do you want to have on the business?
Level 3: Behaviour
What do you want people to DO after the program?
Level 2: Learning
What do you want people to KNOW after the program?
Level 1: Reaction
What do you want people to THINK and FEEL immediately afterwards?
Source: Kirkpatrick’s 4 Levels of Evaluation
Our programs deliver tangible changes
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In Summary – why choose BRAND LEARNING?
• Leading international specialists in Marketing Capability Development
• High calibre people who work in an inclusive spirit of partnership
• We engage and connect with the specific needs of each client
• Inspiring tangible change though our rigorous 3D approach
• Innovative offers and international scale and reach
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Next Steps
• We are delighted to have been given the opportunity to share our credentials with you.
• And would value the opportunity to understand more about your needs to see if and where we might be able to support you
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Publication by Wiley, The Growth Drivers – The Definitive Guide to Transforming Marketing Capabilities, co-authored by Brand Learning’s founders, Andy Bird and Mhairi McEwan.
A Passion for Marketing Transformation
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This presentation/document contains the copyright work of The Brand Learning Partners Ltd and contains trade marks which are the property of The Brand Learning Partners Ltd (including, without limitation, Brand Learning ®, the Brand Learning Propeller ® device and the “Brand Learning Wheel™” (the “Marks”).) No rights, of ownership or otherwise, are hereby granted in or to the Marks; which may not be used or reproduced without the prior written consent of The Brand Learning Partners Limited.
This presentation/document also contains materials, such as illustrations, photographs and trade marks, owned by third parties (“Third Party Materials”) and which are subject to restrictions and other conditions on use. You are required to obtain the consent of the relevant third party to any reproduction or other use of the Third Party Materials and nothing in this presentation grants or implies any grant of any such rights on the part of The Brand Learning Partners Ltd.
© The Brand Learning Partners Limited, 2009.
Greg French – Senior U.S. Marketing Consultant201-248-3187
www.brandlearning.com