e-you campaignMarch 2012

Shoe brand for the 12-25 segment

• Campaign concept based on Lucha Libre to develop the brand awareness across the 12 -25 segment

• 300 Point Of Sales re-branded with the Brand colour for the 6 week-campaign

Campaign conceptStep OneEarn points by participating to the Photo-Contest - retrieve a mask in your nearest shop, take a funny photo & upload it onto the Facebook page

Campaign conceptStep TwoEarn more points by playing the battle game on the Facebook page

Rewards1 trip to Mexico

PS Vita consoles (1 every week)

Coupons - to be redeemed in shops for all participants

A few figures

+10 000 fans within 6 weeks

1 comment on the wall every 10 participants

10% of all participants have shared on their wall