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Brand new to affiliate marketing? This guide explains everything you need to know.
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Page 1: Brand new to affiliate marketing? This guide explains ...€¦ · marketing? This guide explains everything you need to know. ... create affiliate codes and links, view and track

Brand new to affiliate

marketing This guide explains

everything you need to know

copy w w w l y r i ca l h o s t c om 2

Welcome to the Lyrical Host Affiliate Program

This guide includes

bull Full details of the Lyrical Host affiliate program amp dashboard

bull Information about Lyrical Host and typical Lyrical Host customer profiles

bull Useful quick links to affiliate resources amp content

bull Advice for recommending Lyrical Host on social media

bull General tips for success

Please note that the terms and conditions of our affiliate program are available in their

latest form here httpswwwlyricalhostcomaffiliate-program-terms-conditions

Note This guide is for people who are brand new to affiliate marketing in general If

yoursquore already familiar with the basic ins and outs of affiliate marketing and adding

affiliate links to your website and social media please download The Seasoned

Affiliatersquos Guide to Lyrical Host instead

Ready to get started Letrsquos go

copy w w w l y r i ca l h o s t c om 3

What is affiliate marketing

Affiliate marketing is when you recommend a product or service and earn commission

based on the sales you make Online this usually means writing a blog post newsletter

social media post or similar and disclosing that itrsquos an affiliate link you may profit from if

used

When someone clicks your link a cookie will be dropped in their browser which is used to

track and confirm a purchase made from that link With Lyrical Host you can

alternatively have people use an exclusive branded discount code at checkout This gives

them a 10 discount off their hosting plan purchase and earn you commission at the

same time This also has the advantage that you donrsquot have to worry about cookies being

cleared or expiring

What do I need to be an affiliate

All you need is a free Lyrical Host affiliate account and a platform This could be your

blog social media mailing list course landing page website footer or sidebar or similar

so you can share your link or discount code It helps to be a Lyrical Host customer but itrsquos

not a requirement

copy w w w l y r i ca l h o s t c om 4

How do I get started as a Lyrical Host affiliate

Simply head to the Affiliate Dashboard at httpshublyricalhostcomaffiliatephp to

create affiliate codes and links view and track your commission and download a variety

of affiliate materials such as banners mockups and feature lists The Dashboard is

explained below along with essential details of our affiliate program so please keep

reading

copy w w w l y r i ca l h o s t c om 5

Refer people to Lyrical Host and you get up to $80 USD (or your equivalent currency)

when they buy their first hosting plan

Once your commission is confirmed (after 90 days of an active referral) and you reach

the $50 USD payout threshold you can choose from several payout options You can

even get an extra 10 added to your earnings by choosing Lyrical Host credit which is

used to pay for anyall of your Lyrical Host products and services

Your affiliate link or discount code drops a 90 day cookie so therersquos plenty of time for

conversions to happen Using a code means that even if the person clears their cookies

yoursquoll still earn your commission when they enter your code at checkout

Itrsquos completely free to register as a Lyrical Host affiliate and therersquos no cost to you for any

part of the program Please note you may not buy sell give or trade your Lyrical Host

affiliate account or any of the information or commissions within it

bull No minimum or maximum monthly sales

bull No sales targets

bull We donrsquot close your account for inactivity

bull Your commission never expires

bull Therersquos no minimum amount customers have to spend for you to qualify for

commission (eg some web hosts wonrsquot give you commission if they have a sale on

and you refer someone)

bull You donrsquot have to be a Lyrical Host customer to be an affiliate although it helps

copy w w w l y r i ca l h o s t c om 6

You can share affiliate links on your website social media emails or other peoplersquos

websites (eg forums) with permission Please donrsquot spam groups or forums

You can create your own lsquobonusesrsquo to persuade people to sign up using your link or code

such as free graphics packs discovery calls cheatsheets or workbooks of your making but

please donrsquot use our logo on them and please make it clear that it is a bonus offered by

you not us Bonuses may not include cash lsquocash backrsquo or other monetary incentives

including lottery tickets scratchcards cryptocurrencies gift certificates or similar You may

not use include create or promote raffles prize draws or similar for our products or

services

Please ensure you read all affiliate terms in full so you have a clear idea of everything

allowed If yoursquore unsure about anything just email affiliateslyricalhostcom and wersquoll be

in touch as soon as possible

What you need to know

We have a specific affiliate terms and conditions page which you agree to by registering

and using our affiliate program but below wersquove included a few important points we want

to specifically draw your attention to

If you have any questions about the affiliate program or need some help getting started

please email affiliateslyricalhostcom and wersquoll get back to you as soon as possible

Honest representation

One of our values as a company is honesty and we expect all Lyrical Host affiliates to

meet the same standards as our own This means we ask you to provide accurate true

details of our services and any offers yoursquore promoting and not make any false claims For

copy w w w l y r i ca l h o s t c om 7

example if yoursquore promoting the fact someone can get a 10 discount when using your

affiliate link please donrsquot tell them itrsquos a limited time only offer or only available through

you If yoursquore talking about our services please ensure that you check any facts against

our website or by asking us on live chat or via ticket to confirm

Self-eligibility

Please note that products and services you buy to use yourself are not eligible for your own

affiliate commission payouts

Additional Products

Affiliate links and codes apply for new customers only If another existing Lyrical Host

customer uses your link or code to buy an additional hosting plan for their account

commission will not be awarded to you

Payments

Commission will be pending from when the person yoursquove referred has paid for their own

services for 90 days to avoid loopholes Anyone you refer must be a hosting customer for

at least 90 days for you to receive commission The final value of commission will be

based on their plan at the 90 day mark So for example if someone uses your code to

buy a Tiny plan but then upgrades to a Mighty plan within the first 90 days you will get

the higher Mighty rate of commission

copy w w w l y r i ca l h o s t c om 8

Once yoursquove been accepted into the Affiliate Program you can log in to your Affiliate

Dashboard at httpshublyricalhostcomaffiliatephp

From here you can

bull Visit the Affiliate Resource Center which includes everything from banners to

infographics to help you promote Lyrical Host

bull Download this guide and the alternative version of this guide

bull View and change your affiliate details

bull View payment information and details including how much commission you can

earn per sale and what the payout threshold is for your particular currency

bull Read the affiliate program terms

bull Copy and paste code snippets to add affiliate links to your website

bull Get support

bull Request payout

bull See your pending available and withdrawn commission

bull Create view and delete discount codes and affiliate links

bull Track clicks and conversions

bull See a list of your available discount codes and affiliate links

bull Book an introductory one-on-one training session over Facebook Messenger

copy w w w l y r i ca l h o s t c om 9

Your affiliate links and discount codes

Simply copy and paste your unique link to use for banners text and so on Please ensure

all your affiliate links are disclosed in line with FTC requirements (see How To Disclose

Affiliate Links for more details) More information about creating and adding affiliate

links to your website email and social media posts is covered in the next section of this

guide

As well asinstead of using an affiliate link you can create a custom code to be used at

checkout This gives the person using it 10 off any hosting plan (any domain names in

the order are not discounted) and it tracks commission just like your affiliate link

You can create as many discount codes as you like So for example you could create

JENNISUBSCRIBER and send it out to your email list and JENNI10 and use it in your

website sidebar That way you can easily track where people have signed up from

You can also use discount codes to create campaigns with your own bonuses for example

JENNISUMMEREXCLUSIVE which could include a bonus workbook or coaching call

of your own creation If you have multiple websites you may want to create branded

discount codes for each eg BYJENNI LYRICALHOST CATBLOG

Discount codes are limited to letters and numbers and can be between 4 and 25

characters long Each code is unique to a person so if someone has already taken the

exact wording you wonrsquot be able to claim it for yourself

Each code has an unlimited number of uses and never expires If for some reason you

want to create a code that does expire please contact our support team and they can set

that up for you or you can delete your code any time and it will stop working

You can use an affiliate link a regular link with a discount code or an affiliate link with a

discount code Whichever you use will track your commission and all will earn you the

copy w w w l y r i ca l h o s t c om 10

same amount Please note that if yoursquore using a regular link + discount code you still need

to declare your affiliate status as per FTC standards

Important note If an affiliate code is entered at checkout it will override any affiliate

link So for example if someone visits your site clicks the affiliate link and then enters

someone elsersquos affiliate code at checkout to get their 10 off the code will take

precedence and the other affiliate will receive the commission If both code and link are

yours yoursquoll receive the commission once as normal

Only one discount code can be entered at checkout If a customer tries to enter two

discount codes from two different affiliates or promotions only the first one will count

Pending commission

From your Dashboard yoursquoll also be able to see any pending commission you have This is

a list of qualifying completed orders yoursquove referred within the past 89 days Pending

commission is marked with the word ldquoPendingrdquo next to it while commission available to

cash out is marked as ldquoAvailablerdquo

Available commission

After 90 days our system checks that the order is still active and the person in question

doesnrsquot have outstanding balance on their account If both these things are true then your

commission becomes confirmed and available If the customer has canceled their order it

will be marked ldquoCanceledrdquo If the order remains pending after 90 days please contact our

support team if yoursquod like further details on the situation

If a customer has bought a plan using your code or link but then upgrades to a higher

copy w w w l y r i ca l h o s t c om 11

plan within their first 90 days you get the higher rate of commission

Once you hit the payout threshold you can cash out any time You donrsquot have to empty

your account Depending on your location you have different payout options available to

you which may include Amazon gift certificate bank transfers Creative Market gift

certificate and hosting credit If you choose to put your earnings towards paying for your

Lyrical Host hosting plan or domain names we add an extra 10 on This is deposited

into your Lyrical Host account and money is withdrawn automatically to pay for your

Lyrical Host products and services as needed

To withdraw available commission please contact our team by clicking the rsquoRequest

withdrawalrsquo button in your Affiliate Dashboard and they will provide you with payout

options specific to your currency and location and arrange your payment as soon as

possible

If you have any questions please contact our team or email affiliateslyricalhostcom

copy w w w l y r i ca l h o s t c om 12

Yoursquore welcome to use affiliate links in other places too for example in forum signatures

but websites emails and social media networks tend to be the most common uses so

herersquos a quick run down of how to implement them If you need any help implementing

affiliate links or have any questions email us any time at affiliateslyricalhostcom and

wersquoll get back to you as soon as possible

Adding text links to your website

1 Generate and copy your affiliate link by logging into your Affiliate Dashboard and

scrolling down to ldquoCreate New Affiliate Linkrdquo You can choose what yoursquod like to call your

link for example ldquoWebsite Footerrdquo or ldquoMay 2018 Newsletterrdquo so you can remember where

you used it and see how many clicks and conversions it gets You can generate as many

links as you like and use them in different places (eg in your website footer and website

sidebar for different email or social media campaigns etc)

2 Open up your website pagepost editor and go to the HTML editor For WordPress

this consists of clicking the lsquoTextrsquo tab to the right of your content pane (the default is

lsquoVisualrsquo) For step-by-step instructions with images or to use image links instead of text

links take a look at the Link amp Image Code page in your Affiliate Dashboard

3Paste the following code

lta href=rdquoAFFILIATE LINKrdquo target=rdquo_blankrdquo rel=rdquonofollowrdquogtYOUR TEXT HEREltagt

Or use the code from the ldquoLink amp Image Coderdquo page linked above

4 Replace AFFILIATE LINK with your affiliate link from step 1

copy w w w l y r i ca l h o s t c om 13

5 Replace YOUR TEXT HERE with the text you want your visitors to see for the link in

your post

6 Save and preview your post clicking the link to make sure it follows through to our

website correctly

The ldquonofollowrdquo part of the code ensures that yoursquore not passing link equity (ie helping the

website in search engine rankings) The nofollow attribute is required by Google guidelines

for commercial links where you may be compensated so make sure you include it for links

to our website even if yoursquore just posting your discount code and not a direct affiliate link

You now need to disclose your affiliate link as outlined in the following section ldquoDisclosing

Affiliate Linksrdquo

Using text links on social media

Generate and copy your affiliate link by logging into your Affiliate Dashboard and

scrolling down to ldquoCreate New Affiliate Linkrdquo You can choose what yoursquod like to call

your link for example ldquoWebsite Footerrdquo or ldquoMay 2018 Newsletterrdquo so you can

remember where you used it and see how many clicks and conversions it gets

You can generate as many links as you like and use them in different places (eg in

your website footer and website sidebar for different email or social media

campaigns etc)

Paste your generated link into a post tweet or whatever your platform of choice uses

for posting messages Write your accompanying message and include AD ad or

sponsored at the end

copy w w w l y r i ca l h o s t c om 14

Affiliate links in emails

When adding affiliate links to your emails simply paste a link as normal or use your

email marketing software to hyperlink text or images accordingly You will still need to

disclose it as an affiliate link which is outlined below If you need any help with this for

your specific mail client or software just let us know

You now need to disclose your affiliate link as outlined in the following section

ldquoDisclosing Affiliate Linksrdquo

copy w w w l y r i ca l h o s t c om 15

Several years ago the Federal Trade Commission (FTC) introduced requirements for

online advertising that include rules on how affiliates should disclose their commercial

interests online While the FTC advises that their rules are in place for US-based

audiences and consumers many countries have similar guidelines The reality is that

as a responsible website owner and affiliate you want to abide by these guidelines for

all your visitors and followers because you canrsquot control the citizenship of the people

seeing your posts and in the interests of being trusted and transparent

The good news is that compliancy is straightforward and easy to implement

You must properly disclose any affiliate links you share or post on websites Your

disclosures must meet four requirements

Frequent Your disclosure must appear on every post or page that has a review

recommendation comment or article that promotes a product or service for which

you may receive compensation or have done in the past

Clear It must be immediately obvious that you may receive compensation from the

links or content included on your page If you are reviewing comparing or ranking

brands and commission or conversion rates affect the order or your placement of

them you must clearly state this and not imply or convey neutrality

It must be clear that a commission is paid for purchases made through links in the

page or post Yoursquore not allowed to use vague statements in your disclosure such as

ldquoWe may include links to websites that help support our ownrdquo

copy w w w l y r i ca l h o s t c om 16

Conspicuous The disclosure must be clear and easy to see with no scrolling required

It should begin with the word ldquoDisclosurerdquo Prominently and permanently display

disclosures so they are unlikely to be missed by your visitors and ensure the size and

visual contrast are reasonable For the disclosure to be considered clear the font

should be at least as large as the main text on the page and clearly visible in terms of

color

Require No Action Your disclosure must be immediately evident to a typical visitor

viewing your content on any kind of device using any operating system or browser A

visitor should not need to scroll click tap hover or perform any other action to learn

that you may receive compensation If you do include a clickable link or additional

information on hover over the text of the link or preview itself should disclose the fact

that you may receive compensation

The same guidance applies any time you endorse a product through affiliate links

whether itrsquos on your website someone elsersquos on social media or in any other context

Never assume that your relationship with the brand is ldquoobviousrdquo and therefore doesnrsquot

need disclosing Always disclose

Disclosing affiliate links on your website

As an affiliate you must clearly disclose commission and commercial relationships with

any businesses that appear on your website in every instance they appear As such

you will need

bull A website privacy policy

bull A website disclosure policy

bull A disclosure statement on every page of your website that includes affiliate links

itrsquos not enough to make generalized statements or have a link to your disclosure

or privacy policy on its own

copy w w w l y r i ca l h o s t c om 17

The closer your disclaimer is to your recommendation the better Your readers

shouldnrsquot need to scroll to read your disclaimer after your affiliate links appear on the

page For that reason wersquod recommend putting your disclaimer at the top of your

post rather than the bottom for total transparency

Herersquos an example disclosure you could include at the top of your blog posts (feel free

to copy and paste for your own website ndash please note we are not lawyers and this isn rsquot

legal advice)

Disclosure This post contains affiliate links and I receive a commission if you visit a

link and buy something on my recommendation Purchasing via an affiliate link

doesnrsquot cost you any extra and I only recommend products and services I trust All

opinions are my own For more details see my disclosure policy [LINK] and privacy

policy [LINK]

You must also declare your affiliate links on social media using AD ad or

sponsored on your image or in clearly viewable unmissable text

For more information common questions and further details about disclosing links on

social media please see our blog post How To Disclose Affiliate Links

copy w w w l y r i ca l h o s t c om 18

About Lyrical Host

(Feel free to use the information below as you wish and pull direct quotes from it Wersquod

recommend rewriting big chunks in your own words though in the interests of avoiding

duplicate content issues and giving it your own voice)

Lyrical Host is a web hosting company with a difference We pride ourselves on

transparent pricing and honest services with no hidden costs or upsells We offer premium

managed hosting without the usual premium managed hosting price tag

Our mission is to make WordPress blogging and website ownership easy affordable and

hassle-free We take as much off your plate as possible so you can spend more time doing

the things you love We migrate websites and email for free even from Blogger and

WordPresscom

We speak your language - we specialize in hosting for bloggers so wersquore in a position to

advise on tools plugins structuring blogs and even things like content marketing SEO

and media kits

All of our hosting plans include all the features and services you need SSL certificates

email addresses automatic daily backups and one-to-one support Our hosting is

optimized for WordPress and it comes preinstalled along with our bespoke caching plugin

for even better page speeds Every month we send out exclusive stock photos and design

blogging resources to help you take your website to the next level

copy w w w l y r i ca l h o s t c om 19

We care about your blog just as much as you do

We have a number of built-in features to make your life easier including automatic

WordPress core updates a support team headed by WordPress developers integrated

speed and security features and on-demand malware scanning and clean up Wersquore here

for you beyond just web hosting ndash we can even set up Google Analytics or install your

Facebook Pixel for you at no extra cost We donrsquot tell you to hire a developer if you have a

WordPress-specific question or problem ndash itrsquos like having your own tech team on hand

Wersquore always adding new features and freebies so the longer yoursquore with us the more

value you get We believe in rewarding customers for their loyalty not just offering new

customers all the best things

We support our customers however we can including free one-to-one help sessions on

Facebook messenger matching you to partners or accountability buddies and sharing

your content on Twitter

We want to make a difference

We commission independent professional creatives including photographers designers

and illustrators to create beautiful custom resources that we provide free to our hosting

customers every month Itrsquos a win-win we help support others in the web industry and our

customers at the same time

Each month some of your hosting spend goes directly to non-profits and charitable

causes all over the world Some of the causes we support include childrenrsquos education in

Mozambique and mental health help for people across Africa and Asia

copy w w w l y r i ca l h o s t c om 20

Every year on your Lyrical Host anniversary we plant a tree for you somewhere in the

world to offset carbon use Known as your anniversa-tree itrsquos a great way to

commemorate the past year and look forward to the year to come

copy w w w l y r i ca l h o s t c om 21

Typical Lyrical Host Customer Profiles

The typical Lyrical Host customer is very different to the typical web hosting customer and

this is important to remember when yoursquore promoting us All of them are passionate about

their website and are prepared to pay a reasonable amount for a great service We donrsquot

present ourselves as the cheapest option but we always want to provide the most value

and the best service

We have a wide variety of customers at Lyrical Host but the majority of them have many

or all of the following traits

bull Approximately 97 of our customers are women or identify as women (this is a

strong contrast to the web hosting industry in general which is about 80-90 male

dominated)

bull Likely to be between 18 and 55

bull Are primarily from the UK and USA with Canada and Australia not far behind (we

have customers in six continents dispersed all over the world but those are the main

areas)

bull Are most often bloggers but may also have a related online business (as a virtual

assistant web designer coach strategist social media manager etc)

bull Are typically very familyhome-oriented

bull Very passionate about their blogwebsite in and of itself (eg they didnrsquot start

blogging as a get rich quick scheme they genuinely care about their site)

bull Have a strong drive and determination to succeed at what they do

copy w w w l y r i ca l h o s t c om 22

bull Are very goal and achievement-orientated

bull Choose the best over the cheapest where they can reasonably afford to do so

bull Often underestimate their skills especially technology-related skills

bull Love to learn

bull Have above average intelligence

bull Care about maintaining a good reputation and how they come across to people

bull Are very strong Better at overcoming life challenges than they give themselves credit

for

bull Care about their impact on the world particularly with regards to people animals

andor the environment

bull Always want more time to work on their website or fun related tasks (eg social

media)

bull Donrsquot particularly enjoy performing website management or technical tasks

themselves

bull Would still blog for fun even if their blog didnrsquot make them a penny

bull Some of the most common interests include but arenrsquot limited to yoga craft

beauty parenting writing about long-term physical or mental illness DIY books

films vegetarianismveganism fashion travel writing about blogging and social

media and reviews

copy w w w l y r i ca l h o s t c om 23

The ideal Lyrical Host customer doesnrsquot

bull See blogging or websites as a get rich quick scheme

bull Continually switch platforms or drop websites

bull Buy solely based on the cheapest possible price

bull Give up easily or lack commitment

bull Spam or use misleading statements or business practices on their website

We have a very specific customer base and wersquore very protective of our community

Wersquove been known to recommend our competitors to a few prospective customers

because we didnrsquot feel they were a good fit for our community (itrsquos important to us that as

a loyal customer you have good neighbors who wonrsquot spam or scam are respectful to our

staff and who wonrsquot ruin the reputation of our mail or web servers for everyone else)

We also have a moral code as part of our terms and conditions because being inclusive is

one of our core values One way to look at it is think about whether the people likely to

come across your link or recommendation are ones yoursquod trust enough to leave your bag

or laptop alone with and consider the membership type of groups and forums carefully

before posting

copy w w w l y r i ca l h o s t c om 24

Useful Links For Affiliate Resources amp Content

The Affiliate Resource Center

The Affiliate Resource Center has all kinds of graphics copy and paste docs information

and other downloads Wersquore continually adding to your library of affiliate materials so

therersquos always something fresh for you to use Yoursquore also welcome to create your own

affiliate materials whether text visual audio or video We just politely ask that you donrsquot

alter our logo in any way other than resizing it

Affiliate materials are subject to change so that they donrsquot get stale so we recommend

that if there are any you really want to use you download them as soon as possible in

case theyrsquove been removed when you come back to them

Bonus Resources

As Lyrical Host has a very specific target customer base of female bloggers entrepreneurs

and small business owners wersquore able to provide affiliate materials that directly appeal to

your audience In addition to the banners mockups feature lists blog post titles and other

goodies in the Affiliate Center we also have a range of goodies you can use yourself or

pass on to your visitors so they can get a taste of what itrsquos like to host with us

You could offer them as downloads in your email newsletters blog posts or wherever you

like as long as you link to us and explicitly mention theyrsquore provided by us and may not be

resold or redistributed in their existing form If yoursquore not sure if your intended use is

permitted please email affiliateslyricalhostcom and ask (most likely the answer will be

yes)

copy w w w l y r i ca l h o s t c om 25

Bonus extras are changed regularly so you can use them in your own campaigns and

marketing and take the form of free stock photos branded guides checklists and design

resources Therersquos a collection in your Affiliate Resource Center labeled lsquoFree Resource

Samplesrsquo and yoursquoll also find more on our Free Resources page at https

wwwlyricalhostcomfree-resources

Videos

We regularly add videos to YouTube channel youtubecomlyricalhost which yoursquore free to

embed in your posts or share directly To get you started here are a couple of links

bull What Makes Lyrical Host Different httpswwwyoutubecomwatch

v=iKJ6vourEQgampt

bull Lyrical Host vs SiteGround httpswwwyoutubecomwatchv=0EMxvFmt5D0

Popular Blog Posts

bull Essential Free WordPress Plugins httpswwwlyricalhostcom20177-free-

wordpress-plugins-you-need-for-your-blog

bull Free Feminine WordPress Themes httpswwwlyricalhostcom201740-elegantly-

feminine-free-wordpress-themes

bull How To Look After Your WordPress Website httpswwwlyricalhostcom2018how-

to-look-after-your-wordpress-website

bull Websites For Culturally Diverse Stock Photos httpswwwlyricalhostcom201720-

websites-to-download-culturally-diverse-stock-photos

copy w w w l y r i ca l h o s t c om 26

Useful Website Links

bull WordPress Hosting httpswwwwlyricalhostcomwordpress-hosting

bull Pageweaver Hosting (our page builder) httpswwwlyricalhostcompageweaver

bull Free migrations httpswwwlyricalhostcommigrating-lyrical-host

bull Free resources httpswwwlyricalhostcomfree-resources

bull WordPress Video Tutorials httpswwwlyricalhostcomwordpress-video-tutorials

copy w w w l y r i ca l h o s t c om 27

Tips For Recommending Us On Social Media

One of the most effective and quickest ways to make an affiliate sale is by posting on

social media Replying to threads in your Facebook groups where someone is asking for

hosting recommendations can be even better than your own posts because you know that

person is ready to buy

Check the group rules regarding links (some let you tag Facebook Pages even if yoursquore not

allowed to post external links ndash you can always drop us a message and let us know you

did it that way so we can track and add any applicable commission to your account

manually) Another option is to link to a blog post or other piece of content yoursquove written

about us (for ideas check out the Blog Prompts amp Ideas doc available as part of this

download) And of course you can use your affiliate link or discount code as long as you

declare it in line with FTC standards and any group requirements

If someone has asked for a recommendation and they list some specifics such as lsquoCan

anyone recommend a WordPress hosting company that offers really fast speedsrsquo itrsquos easy

enough to answer based on your own experiences or features of our tech (such as 100

SSD and our own secret sauce caching plugin more information on tech specs can be

found on our platform page)

However if their question is literally just lsquoCan anyone recommend a hosting companyrsquo

then itrsquos harder to answer One option is to ask them what theyrsquore looking for but

sometimes they donrsquot know or donrsquot reply to your comment so you could include a couple

of the following things

copy w w w l y r i ca l h o s t c om 28

bull Comments on support speed and reliability - these tend to be the things people

care about the most

bull If theyrsquore a new blogger knowing someone is there to help and genuinely cares

about supporting them and helping them with WordPress-specific questions such as

how to create an opt-in or what plugin to use for something

bull That they donrsquot have to worry about hidden costs or lsquoextrasrsquo ndash SSL certificates

automatic daily backups a minimum of six email addresses and malware scanning

and cleaning are all included at no extra cost

bull Free website (and email if needed) migrations Most other hosts donrsquot offer

migrations from sites like WordPresscom and Blogger but we do

bull No crazyhidden renewal prices for hosting or domains ndash they donrsquot have to worry

about prices increasing by 50 or 100 or more when itrsquos time to renew

bull Managed hosting means they get a better faster more reliable hosting experience

and there are WordPress experts available to them to help with specific problems

questions etc at no extra cost Many hosts will say lsquoThatrsquos third party software hire

a developerrsquo ndash we help with the issue or query

Itrsquos best to talk about what yoursquore comfortable with so donrsquot feel like you have to talk

about or mention any of these things ndash do what you feel is most authentic to you Often

just natural enthusiasm and a short but friendly recommendation is more than enough

copy w w w l y r i ca l h o s t c om 29

Images are great for getting peoplersquos attention so adding one of our mockups

(downloadable from the Affiliate Resource Center) a screenshot or an image showing our

latest bundle or giveaway can all help your post or comment stand out

Please ensure you always portray us accurately on social media and donrsquot make any false

claims If yoursquore unsure about something you want to say just drop us a Facebook

message at facebookcomlyricalhost or email affiliateslyricalhostcom and wersquoll get

right back to you

Be open to answering questions or feel free to direct people to us to answer questions on

Facebook messenger As long as they tell us you sent us (and you let us know too) we can

add affiliate commission to your account even if they donrsquot use your codelink

copy w w w l y r i ca l h o s t c om 30

Final Pointers

bull Use different posts to cater for different target audiences for example people who

are looking to start a blog people who are looking to move from a free platform to

self-hosting and people who are looking to switch from another host are all looking

for different things

bull We have a lot of different features so rather than trying to get them all into one post

or video itrsquos more effective to talk about one group of related features For example

you could pick lsquoease of usersquo as a theme and talk about easy sign up WordPress

being preinstalled on all WordPress hosting plans the Lyrical Host control panel

design and the one-to-one tech support

bull For price focus on everything being included with no extra hidden costs or services

Itrsquos often false economy to go for the lowest priced hosting because there are always

add-ons like with budget airlines Service usually budget as well ()

bull If you have time consider making your own bonuses for affiliate sign ups These

could include exclusive content time or resources from you that they get when

signing up for a Lyrical Host account You could offer these at the point of sale or

after your commission has been approved by looking at your affiliate dashboard

stats

Thanks for joining the Lyrical Host Affiliate Program we love having you here

Page 2: Brand new to affiliate marketing? This guide explains ...€¦ · marketing? This guide explains everything you need to know. ... create affiliate codes and links, view and track

copy w w w l y r i ca l h o s t c om 2

Welcome to the Lyrical Host Affiliate Program

This guide includes

bull Full details of the Lyrical Host affiliate program amp dashboard

bull Information about Lyrical Host and typical Lyrical Host customer profiles

bull Useful quick links to affiliate resources amp content

bull Advice for recommending Lyrical Host on social media

bull General tips for success

Please note that the terms and conditions of our affiliate program are available in their

latest form here httpswwwlyricalhostcomaffiliate-program-terms-conditions

Note This guide is for people who are brand new to affiliate marketing in general If

yoursquore already familiar with the basic ins and outs of affiliate marketing and adding

affiliate links to your website and social media please download The Seasoned

Affiliatersquos Guide to Lyrical Host instead

Ready to get started Letrsquos go

copy w w w l y r i ca l h o s t c om 3

What is affiliate marketing

Affiliate marketing is when you recommend a product or service and earn commission

based on the sales you make Online this usually means writing a blog post newsletter

social media post or similar and disclosing that itrsquos an affiliate link you may profit from if

used

When someone clicks your link a cookie will be dropped in their browser which is used to

track and confirm a purchase made from that link With Lyrical Host you can

alternatively have people use an exclusive branded discount code at checkout This gives

them a 10 discount off their hosting plan purchase and earn you commission at the

same time This also has the advantage that you donrsquot have to worry about cookies being

cleared or expiring

What do I need to be an affiliate

All you need is a free Lyrical Host affiliate account and a platform This could be your

blog social media mailing list course landing page website footer or sidebar or similar

so you can share your link or discount code It helps to be a Lyrical Host customer but itrsquos

not a requirement

copy w w w l y r i ca l h o s t c om 4

How do I get started as a Lyrical Host affiliate

Simply head to the Affiliate Dashboard at httpshublyricalhostcomaffiliatephp to

create affiliate codes and links view and track your commission and download a variety

of affiliate materials such as banners mockups and feature lists The Dashboard is

explained below along with essential details of our affiliate program so please keep

reading

copy w w w l y r i ca l h o s t c om 5

Refer people to Lyrical Host and you get up to $80 USD (or your equivalent currency)

when they buy their first hosting plan

Once your commission is confirmed (after 90 days of an active referral) and you reach

the $50 USD payout threshold you can choose from several payout options You can

even get an extra 10 added to your earnings by choosing Lyrical Host credit which is

used to pay for anyall of your Lyrical Host products and services

Your affiliate link or discount code drops a 90 day cookie so therersquos plenty of time for

conversions to happen Using a code means that even if the person clears their cookies

yoursquoll still earn your commission when they enter your code at checkout

Itrsquos completely free to register as a Lyrical Host affiliate and therersquos no cost to you for any

part of the program Please note you may not buy sell give or trade your Lyrical Host

affiliate account or any of the information or commissions within it

bull No minimum or maximum monthly sales

bull No sales targets

bull We donrsquot close your account for inactivity

bull Your commission never expires

bull Therersquos no minimum amount customers have to spend for you to qualify for

commission (eg some web hosts wonrsquot give you commission if they have a sale on

and you refer someone)

bull You donrsquot have to be a Lyrical Host customer to be an affiliate although it helps

copy w w w l y r i ca l h o s t c om 6

You can share affiliate links on your website social media emails or other peoplersquos

websites (eg forums) with permission Please donrsquot spam groups or forums

You can create your own lsquobonusesrsquo to persuade people to sign up using your link or code

such as free graphics packs discovery calls cheatsheets or workbooks of your making but

please donrsquot use our logo on them and please make it clear that it is a bonus offered by

you not us Bonuses may not include cash lsquocash backrsquo or other monetary incentives

including lottery tickets scratchcards cryptocurrencies gift certificates or similar You may

not use include create or promote raffles prize draws or similar for our products or

services

Please ensure you read all affiliate terms in full so you have a clear idea of everything

allowed If yoursquore unsure about anything just email affiliateslyricalhostcom and wersquoll be

in touch as soon as possible

What you need to know

We have a specific affiliate terms and conditions page which you agree to by registering

and using our affiliate program but below wersquove included a few important points we want

to specifically draw your attention to

If you have any questions about the affiliate program or need some help getting started

please email affiliateslyricalhostcom and wersquoll get back to you as soon as possible

Honest representation

One of our values as a company is honesty and we expect all Lyrical Host affiliates to

meet the same standards as our own This means we ask you to provide accurate true

details of our services and any offers yoursquore promoting and not make any false claims For

copy w w w l y r i ca l h o s t c om 7

example if yoursquore promoting the fact someone can get a 10 discount when using your

affiliate link please donrsquot tell them itrsquos a limited time only offer or only available through

you If yoursquore talking about our services please ensure that you check any facts against

our website or by asking us on live chat or via ticket to confirm

Self-eligibility

Please note that products and services you buy to use yourself are not eligible for your own

affiliate commission payouts

Additional Products

Affiliate links and codes apply for new customers only If another existing Lyrical Host

customer uses your link or code to buy an additional hosting plan for their account

commission will not be awarded to you

Payments

Commission will be pending from when the person yoursquove referred has paid for their own

services for 90 days to avoid loopholes Anyone you refer must be a hosting customer for

at least 90 days for you to receive commission The final value of commission will be

based on their plan at the 90 day mark So for example if someone uses your code to

buy a Tiny plan but then upgrades to a Mighty plan within the first 90 days you will get

the higher Mighty rate of commission

copy w w w l y r i ca l h o s t c om 8

Once yoursquove been accepted into the Affiliate Program you can log in to your Affiliate

Dashboard at httpshublyricalhostcomaffiliatephp

From here you can

bull Visit the Affiliate Resource Center which includes everything from banners to

infographics to help you promote Lyrical Host

bull Download this guide and the alternative version of this guide

bull View and change your affiliate details

bull View payment information and details including how much commission you can

earn per sale and what the payout threshold is for your particular currency

bull Read the affiliate program terms

bull Copy and paste code snippets to add affiliate links to your website

bull Get support

bull Request payout

bull See your pending available and withdrawn commission

bull Create view and delete discount codes and affiliate links

bull Track clicks and conversions

bull See a list of your available discount codes and affiliate links

bull Book an introductory one-on-one training session over Facebook Messenger

copy w w w l y r i ca l h o s t c om 9

Your affiliate links and discount codes

Simply copy and paste your unique link to use for banners text and so on Please ensure

all your affiliate links are disclosed in line with FTC requirements (see How To Disclose

Affiliate Links for more details) More information about creating and adding affiliate

links to your website email and social media posts is covered in the next section of this

guide

As well asinstead of using an affiliate link you can create a custom code to be used at

checkout This gives the person using it 10 off any hosting plan (any domain names in

the order are not discounted) and it tracks commission just like your affiliate link

You can create as many discount codes as you like So for example you could create

JENNISUBSCRIBER and send it out to your email list and JENNI10 and use it in your

website sidebar That way you can easily track where people have signed up from

You can also use discount codes to create campaigns with your own bonuses for example

JENNISUMMEREXCLUSIVE which could include a bonus workbook or coaching call

of your own creation If you have multiple websites you may want to create branded

discount codes for each eg BYJENNI LYRICALHOST CATBLOG

Discount codes are limited to letters and numbers and can be between 4 and 25

characters long Each code is unique to a person so if someone has already taken the

exact wording you wonrsquot be able to claim it for yourself

Each code has an unlimited number of uses and never expires If for some reason you

want to create a code that does expire please contact our support team and they can set

that up for you or you can delete your code any time and it will stop working

You can use an affiliate link a regular link with a discount code or an affiliate link with a

discount code Whichever you use will track your commission and all will earn you the

copy w w w l y r i ca l h o s t c om 10

same amount Please note that if yoursquore using a regular link + discount code you still need

to declare your affiliate status as per FTC standards

Important note If an affiliate code is entered at checkout it will override any affiliate

link So for example if someone visits your site clicks the affiliate link and then enters

someone elsersquos affiliate code at checkout to get their 10 off the code will take

precedence and the other affiliate will receive the commission If both code and link are

yours yoursquoll receive the commission once as normal

Only one discount code can be entered at checkout If a customer tries to enter two

discount codes from two different affiliates or promotions only the first one will count

Pending commission

From your Dashboard yoursquoll also be able to see any pending commission you have This is

a list of qualifying completed orders yoursquove referred within the past 89 days Pending

commission is marked with the word ldquoPendingrdquo next to it while commission available to

cash out is marked as ldquoAvailablerdquo

Available commission

After 90 days our system checks that the order is still active and the person in question

doesnrsquot have outstanding balance on their account If both these things are true then your

commission becomes confirmed and available If the customer has canceled their order it

will be marked ldquoCanceledrdquo If the order remains pending after 90 days please contact our

support team if yoursquod like further details on the situation

If a customer has bought a plan using your code or link but then upgrades to a higher

copy w w w l y r i ca l h o s t c om 11

plan within their first 90 days you get the higher rate of commission

Once you hit the payout threshold you can cash out any time You donrsquot have to empty

your account Depending on your location you have different payout options available to

you which may include Amazon gift certificate bank transfers Creative Market gift

certificate and hosting credit If you choose to put your earnings towards paying for your

Lyrical Host hosting plan or domain names we add an extra 10 on This is deposited

into your Lyrical Host account and money is withdrawn automatically to pay for your

Lyrical Host products and services as needed

To withdraw available commission please contact our team by clicking the rsquoRequest

withdrawalrsquo button in your Affiliate Dashboard and they will provide you with payout

options specific to your currency and location and arrange your payment as soon as

possible

If you have any questions please contact our team or email affiliateslyricalhostcom

copy w w w l y r i ca l h o s t c om 12

Yoursquore welcome to use affiliate links in other places too for example in forum signatures

but websites emails and social media networks tend to be the most common uses so

herersquos a quick run down of how to implement them If you need any help implementing

affiliate links or have any questions email us any time at affiliateslyricalhostcom and

wersquoll get back to you as soon as possible

Adding text links to your website

1 Generate and copy your affiliate link by logging into your Affiliate Dashboard and

scrolling down to ldquoCreate New Affiliate Linkrdquo You can choose what yoursquod like to call your

link for example ldquoWebsite Footerrdquo or ldquoMay 2018 Newsletterrdquo so you can remember where

you used it and see how many clicks and conversions it gets You can generate as many

links as you like and use them in different places (eg in your website footer and website

sidebar for different email or social media campaigns etc)

2 Open up your website pagepost editor and go to the HTML editor For WordPress

this consists of clicking the lsquoTextrsquo tab to the right of your content pane (the default is

lsquoVisualrsquo) For step-by-step instructions with images or to use image links instead of text

links take a look at the Link amp Image Code page in your Affiliate Dashboard

3Paste the following code

lta href=rdquoAFFILIATE LINKrdquo target=rdquo_blankrdquo rel=rdquonofollowrdquogtYOUR TEXT HEREltagt

Or use the code from the ldquoLink amp Image Coderdquo page linked above

4 Replace AFFILIATE LINK with your affiliate link from step 1

copy w w w l y r i ca l h o s t c om 13

5 Replace YOUR TEXT HERE with the text you want your visitors to see for the link in

your post

6 Save and preview your post clicking the link to make sure it follows through to our

website correctly

The ldquonofollowrdquo part of the code ensures that yoursquore not passing link equity (ie helping the

website in search engine rankings) The nofollow attribute is required by Google guidelines

for commercial links where you may be compensated so make sure you include it for links

to our website even if yoursquore just posting your discount code and not a direct affiliate link

You now need to disclose your affiliate link as outlined in the following section ldquoDisclosing

Affiliate Linksrdquo

Using text links on social media

Generate and copy your affiliate link by logging into your Affiliate Dashboard and

scrolling down to ldquoCreate New Affiliate Linkrdquo You can choose what yoursquod like to call

your link for example ldquoWebsite Footerrdquo or ldquoMay 2018 Newsletterrdquo so you can

remember where you used it and see how many clicks and conversions it gets

You can generate as many links as you like and use them in different places (eg in

your website footer and website sidebar for different email or social media

campaigns etc)

Paste your generated link into a post tweet or whatever your platform of choice uses

for posting messages Write your accompanying message and include AD ad or

sponsored at the end

copy w w w l y r i ca l h o s t c om 14

Affiliate links in emails

When adding affiliate links to your emails simply paste a link as normal or use your

email marketing software to hyperlink text or images accordingly You will still need to

disclose it as an affiliate link which is outlined below If you need any help with this for

your specific mail client or software just let us know

You now need to disclose your affiliate link as outlined in the following section

ldquoDisclosing Affiliate Linksrdquo

copy w w w l y r i ca l h o s t c om 15

Several years ago the Federal Trade Commission (FTC) introduced requirements for

online advertising that include rules on how affiliates should disclose their commercial

interests online While the FTC advises that their rules are in place for US-based

audiences and consumers many countries have similar guidelines The reality is that

as a responsible website owner and affiliate you want to abide by these guidelines for

all your visitors and followers because you canrsquot control the citizenship of the people

seeing your posts and in the interests of being trusted and transparent

The good news is that compliancy is straightforward and easy to implement

You must properly disclose any affiliate links you share or post on websites Your

disclosures must meet four requirements

Frequent Your disclosure must appear on every post or page that has a review

recommendation comment or article that promotes a product or service for which

you may receive compensation or have done in the past

Clear It must be immediately obvious that you may receive compensation from the

links or content included on your page If you are reviewing comparing or ranking

brands and commission or conversion rates affect the order or your placement of

them you must clearly state this and not imply or convey neutrality

It must be clear that a commission is paid for purchases made through links in the

page or post Yoursquore not allowed to use vague statements in your disclosure such as

ldquoWe may include links to websites that help support our ownrdquo

copy w w w l y r i ca l h o s t c om 16

Conspicuous The disclosure must be clear and easy to see with no scrolling required

It should begin with the word ldquoDisclosurerdquo Prominently and permanently display

disclosures so they are unlikely to be missed by your visitors and ensure the size and

visual contrast are reasonable For the disclosure to be considered clear the font

should be at least as large as the main text on the page and clearly visible in terms of

color

Require No Action Your disclosure must be immediately evident to a typical visitor

viewing your content on any kind of device using any operating system or browser A

visitor should not need to scroll click tap hover or perform any other action to learn

that you may receive compensation If you do include a clickable link or additional

information on hover over the text of the link or preview itself should disclose the fact

that you may receive compensation

The same guidance applies any time you endorse a product through affiliate links

whether itrsquos on your website someone elsersquos on social media or in any other context

Never assume that your relationship with the brand is ldquoobviousrdquo and therefore doesnrsquot

need disclosing Always disclose

Disclosing affiliate links on your website

As an affiliate you must clearly disclose commission and commercial relationships with

any businesses that appear on your website in every instance they appear As such

you will need

bull A website privacy policy

bull A website disclosure policy

bull A disclosure statement on every page of your website that includes affiliate links

itrsquos not enough to make generalized statements or have a link to your disclosure

or privacy policy on its own

copy w w w l y r i ca l h o s t c om 17

The closer your disclaimer is to your recommendation the better Your readers

shouldnrsquot need to scroll to read your disclaimer after your affiliate links appear on the

page For that reason wersquod recommend putting your disclaimer at the top of your

post rather than the bottom for total transparency

Herersquos an example disclosure you could include at the top of your blog posts (feel free

to copy and paste for your own website ndash please note we are not lawyers and this isn rsquot

legal advice)

Disclosure This post contains affiliate links and I receive a commission if you visit a

link and buy something on my recommendation Purchasing via an affiliate link

doesnrsquot cost you any extra and I only recommend products and services I trust All

opinions are my own For more details see my disclosure policy [LINK] and privacy

policy [LINK]

You must also declare your affiliate links on social media using AD ad or

sponsored on your image or in clearly viewable unmissable text

For more information common questions and further details about disclosing links on

social media please see our blog post How To Disclose Affiliate Links

copy w w w l y r i ca l h o s t c om 18

About Lyrical Host

(Feel free to use the information below as you wish and pull direct quotes from it Wersquod

recommend rewriting big chunks in your own words though in the interests of avoiding

duplicate content issues and giving it your own voice)

Lyrical Host is a web hosting company with a difference We pride ourselves on

transparent pricing and honest services with no hidden costs or upsells We offer premium

managed hosting without the usual premium managed hosting price tag

Our mission is to make WordPress blogging and website ownership easy affordable and

hassle-free We take as much off your plate as possible so you can spend more time doing

the things you love We migrate websites and email for free even from Blogger and

WordPresscom

We speak your language - we specialize in hosting for bloggers so wersquore in a position to

advise on tools plugins structuring blogs and even things like content marketing SEO

and media kits

All of our hosting plans include all the features and services you need SSL certificates

email addresses automatic daily backups and one-to-one support Our hosting is

optimized for WordPress and it comes preinstalled along with our bespoke caching plugin

for even better page speeds Every month we send out exclusive stock photos and design

blogging resources to help you take your website to the next level

copy w w w l y r i ca l h o s t c om 19

We care about your blog just as much as you do

We have a number of built-in features to make your life easier including automatic

WordPress core updates a support team headed by WordPress developers integrated

speed and security features and on-demand malware scanning and clean up Wersquore here

for you beyond just web hosting ndash we can even set up Google Analytics or install your

Facebook Pixel for you at no extra cost We donrsquot tell you to hire a developer if you have a

WordPress-specific question or problem ndash itrsquos like having your own tech team on hand

Wersquore always adding new features and freebies so the longer yoursquore with us the more

value you get We believe in rewarding customers for their loyalty not just offering new

customers all the best things

We support our customers however we can including free one-to-one help sessions on

Facebook messenger matching you to partners or accountability buddies and sharing

your content on Twitter

We want to make a difference

We commission independent professional creatives including photographers designers

and illustrators to create beautiful custom resources that we provide free to our hosting

customers every month Itrsquos a win-win we help support others in the web industry and our

customers at the same time

Each month some of your hosting spend goes directly to non-profits and charitable

causes all over the world Some of the causes we support include childrenrsquos education in

Mozambique and mental health help for people across Africa and Asia

copy w w w l y r i ca l h o s t c om 20

Every year on your Lyrical Host anniversary we plant a tree for you somewhere in the

world to offset carbon use Known as your anniversa-tree itrsquos a great way to

commemorate the past year and look forward to the year to come

copy w w w l y r i ca l h o s t c om 21

Typical Lyrical Host Customer Profiles

The typical Lyrical Host customer is very different to the typical web hosting customer and

this is important to remember when yoursquore promoting us All of them are passionate about

their website and are prepared to pay a reasonable amount for a great service We donrsquot

present ourselves as the cheapest option but we always want to provide the most value

and the best service

We have a wide variety of customers at Lyrical Host but the majority of them have many

or all of the following traits

bull Approximately 97 of our customers are women or identify as women (this is a

strong contrast to the web hosting industry in general which is about 80-90 male

dominated)

bull Likely to be between 18 and 55

bull Are primarily from the UK and USA with Canada and Australia not far behind (we

have customers in six continents dispersed all over the world but those are the main

areas)

bull Are most often bloggers but may also have a related online business (as a virtual

assistant web designer coach strategist social media manager etc)

bull Are typically very familyhome-oriented

bull Very passionate about their blogwebsite in and of itself (eg they didnrsquot start

blogging as a get rich quick scheme they genuinely care about their site)

bull Have a strong drive and determination to succeed at what they do

copy w w w l y r i ca l h o s t c om 22

bull Are very goal and achievement-orientated

bull Choose the best over the cheapest where they can reasonably afford to do so

bull Often underestimate their skills especially technology-related skills

bull Love to learn

bull Have above average intelligence

bull Care about maintaining a good reputation and how they come across to people

bull Are very strong Better at overcoming life challenges than they give themselves credit

for

bull Care about their impact on the world particularly with regards to people animals

andor the environment

bull Always want more time to work on their website or fun related tasks (eg social

media)

bull Donrsquot particularly enjoy performing website management or technical tasks

themselves

bull Would still blog for fun even if their blog didnrsquot make them a penny

bull Some of the most common interests include but arenrsquot limited to yoga craft

beauty parenting writing about long-term physical or mental illness DIY books

films vegetarianismveganism fashion travel writing about blogging and social

media and reviews

copy w w w l y r i ca l h o s t c om 23

The ideal Lyrical Host customer doesnrsquot

bull See blogging or websites as a get rich quick scheme

bull Continually switch platforms or drop websites

bull Buy solely based on the cheapest possible price

bull Give up easily or lack commitment

bull Spam or use misleading statements or business practices on their website

We have a very specific customer base and wersquore very protective of our community

Wersquove been known to recommend our competitors to a few prospective customers

because we didnrsquot feel they were a good fit for our community (itrsquos important to us that as

a loyal customer you have good neighbors who wonrsquot spam or scam are respectful to our

staff and who wonrsquot ruin the reputation of our mail or web servers for everyone else)

We also have a moral code as part of our terms and conditions because being inclusive is

one of our core values One way to look at it is think about whether the people likely to

come across your link or recommendation are ones yoursquod trust enough to leave your bag

or laptop alone with and consider the membership type of groups and forums carefully

before posting

copy w w w l y r i ca l h o s t c om 24

Useful Links For Affiliate Resources amp Content

The Affiliate Resource Center

The Affiliate Resource Center has all kinds of graphics copy and paste docs information

and other downloads Wersquore continually adding to your library of affiliate materials so

therersquos always something fresh for you to use Yoursquore also welcome to create your own

affiliate materials whether text visual audio or video We just politely ask that you donrsquot

alter our logo in any way other than resizing it

Affiliate materials are subject to change so that they donrsquot get stale so we recommend

that if there are any you really want to use you download them as soon as possible in

case theyrsquove been removed when you come back to them

Bonus Resources

As Lyrical Host has a very specific target customer base of female bloggers entrepreneurs

and small business owners wersquore able to provide affiliate materials that directly appeal to

your audience In addition to the banners mockups feature lists blog post titles and other

goodies in the Affiliate Center we also have a range of goodies you can use yourself or

pass on to your visitors so they can get a taste of what itrsquos like to host with us

You could offer them as downloads in your email newsletters blog posts or wherever you

like as long as you link to us and explicitly mention theyrsquore provided by us and may not be

resold or redistributed in their existing form If yoursquore not sure if your intended use is

permitted please email affiliateslyricalhostcom and ask (most likely the answer will be

yes)

copy w w w l y r i ca l h o s t c om 25

Bonus extras are changed regularly so you can use them in your own campaigns and

marketing and take the form of free stock photos branded guides checklists and design

resources Therersquos a collection in your Affiliate Resource Center labeled lsquoFree Resource

Samplesrsquo and yoursquoll also find more on our Free Resources page at https

wwwlyricalhostcomfree-resources

Videos

We regularly add videos to YouTube channel youtubecomlyricalhost which yoursquore free to

embed in your posts or share directly To get you started here are a couple of links

bull What Makes Lyrical Host Different httpswwwyoutubecomwatch

v=iKJ6vourEQgampt

bull Lyrical Host vs SiteGround httpswwwyoutubecomwatchv=0EMxvFmt5D0

Popular Blog Posts

bull Essential Free WordPress Plugins httpswwwlyricalhostcom20177-free-

wordpress-plugins-you-need-for-your-blog

bull Free Feminine WordPress Themes httpswwwlyricalhostcom201740-elegantly-

feminine-free-wordpress-themes

bull How To Look After Your WordPress Website httpswwwlyricalhostcom2018how-

to-look-after-your-wordpress-website

bull Websites For Culturally Diverse Stock Photos httpswwwlyricalhostcom201720-

websites-to-download-culturally-diverse-stock-photos

copy w w w l y r i ca l h o s t c om 26

Useful Website Links

bull WordPress Hosting httpswwwwlyricalhostcomwordpress-hosting

bull Pageweaver Hosting (our page builder) httpswwwlyricalhostcompageweaver

bull Free migrations httpswwwlyricalhostcommigrating-lyrical-host

bull Free resources httpswwwlyricalhostcomfree-resources

bull WordPress Video Tutorials httpswwwlyricalhostcomwordpress-video-tutorials

copy w w w l y r i ca l h o s t c om 27

Tips For Recommending Us On Social Media

One of the most effective and quickest ways to make an affiliate sale is by posting on

social media Replying to threads in your Facebook groups where someone is asking for

hosting recommendations can be even better than your own posts because you know that

person is ready to buy

Check the group rules regarding links (some let you tag Facebook Pages even if yoursquore not

allowed to post external links ndash you can always drop us a message and let us know you

did it that way so we can track and add any applicable commission to your account

manually) Another option is to link to a blog post or other piece of content yoursquove written

about us (for ideas check out the Blog Prompts amp Ideas doc available as part of this

download) And of course you can use your affiliate link or discount code as long as you

declare it in line with FTC standards and any group requirements

If someone has asked for a recommendation and they list some specifics such as lsquoCan

anyone recommend a WordPress hosting company that offers really fast speedsrsquo itrsquos easy

enough to answer based on your own experiences or features of our tech (such as 100

SSD and our own secret sauce caching plugin more information on tech specs can be

found on our platform page)

However if their question is literally just lsquoCan anyone recommend a hosting companyrsquo

then itrsquos harder to answer One option is to ask them what theyrsquore looking for but

sometimes they donrsquot know or donrsquot reply to your comment so you could include a couple

of the following things

copy w w w l y r i ca l h o s t c om 28

bull Comments on support speed and reliability - these tend to be the things people

care about the most

bull If theyrsquore a new blogger knowing someone is there to help and genuinely cares

about supporting them and helping them with WordPress-specific questions such as

how to create an opt-in or what plugin to use for something

bull That they donrsquot have to worry about hidden costs or lsquoextrasrsquo ndash SSL certificates

automatic daily backups a minimum of six email addresses and malware scanning

and cleaning are all included at no extra cost

bull Free website (and email if needed) migrations Most other hosts donrsquot offer

migrations from sites like WordPresscom and Blogger but we do

bull No crazyhidden renewal prices for hosting or domains ndash they donrsquot have to worry

about prices increasing by 50 or 100 or more when itrsquos time to renew

bull Managed hosting means they get a better faster more reliable hosting experience

and there are WordPress experts available to them to help with specific problems

questions etc at no extra cost Many hosts will say lsquoThatrsquos third party software hire

a developerrsquo ndash we help with the issue or query

Itrsquos best to talk about what yoursquore comfortable with so donrsquot feel like you have to talk

about or mention any of these things ndash do what you feel is most authentic to you Often

just natural enthusiasm and a short but friendly recommendation is more than enough

copy w w w l y r i ca l h o s t c om 29

Images are great for getting peoplersquos attention so adding one of our mockups

(downloadable from the Affiliate Resource Center) a screenshot or an image showing our

latest bundle or giveaway can all help your post or comment stand out

Please ensure you always portray us accurately on social media and donrsquot make any false

claims If yoursquore unsure about something you want to say just drop us a Facebook

message at facebookcomlyricalhost or email affiliateslyricalhostcom and wersquoll get

right back to you

Be open to answering questions or feel free to direct people to us to answer questions on

Facebook messenger As long as they tell us you sent us (and you let us know too) we can

add affiliate commission to your account even if they donrsquot use your codelink

copy w w w l y r i ca l h o s t c om 30

Final Pointers

bull Use different posts to cater for different target audiences for example people who

are looking to start a blog people who are looking to move from a free platform to

self-hosting and people who are looking to switch from another host are all looking

for different things

bull We have a lot of different features so rather than trying to get them all into one post

or video itrsquos more effective to talk about one group of related features For example

you could pick lsquoease of usersquo as a theme and talk about easy sign up WordPress

being preinstalled on all WordPress hosting plans the Lyrical Host control panel

design and the one-to-one tech support

bull For price focus on everything being included with no extra hidden costs or services

Itrsquos often false economy to go for the lowest priced hosting because there are always

add-ons like with budget airlines Service usually budget as well ()

bull If you have time consider making your own bonuses for affiliate sign ups These

could include exclusive content time or resources from you that they get when

signing up for a Lyrical Host account You could offer these at the point of sale or

after your commission has been approved by looking at your affiliate dashboard

stats

Thanks for joining the Lyrical Host Affiliate Program we love having you here

Page 3: Brand new to affiliate marketing? This guide explains ...€¦ · marketing? This guide explains everything you need to know. ... create affiliate codes and links, view and track

copy w w w l y r i ca l h o s t c om 3

What is affiliate marketing

Affiliate marketing is when you recommend a product or service and earn commission

based on the sales you make Online this usually means writing a blog post newsletter

social media post or similar and disclosing that itrsquos an affiliate link you may profit from if

used

When someone clicks your link a cookie will be dropped in their browser which is used to

track and confirm a purchase made from that link With Lyrical Host you can

alternatively have people use an exclusive branded discount code at checkout This gives

them a 10 discount off their hosting plan purchase and earn you commission at the

same time This also has the advantage that you donrsquot have to worry about cookies being

cleared or expiring

What do I need to be an affiliate

All you need is a free Lyrical Host affiliate account and a platform This could be your

blog social media mailing list course landing page website footer or sidebar or similar

so you can share your link or discount code It helps to be a Lyrical Host customer but itrsquos

not a requirement

copy w w w l y r i ca l h o s t c om 4

How do I get started as a Lyrical Host affiliate

Simply head to the Affiliate Dashboard at httpshublyricalhostcomaffiliatephp to

create affiliate codes and links view and track your commission and download a variety

of affiliate materials such as banners mockups and feature lists The Dashboard is

explained below along with essential details of our affiliate program so please keep

reading

copy w w w l y r i ca l h o s t c om 5

Refer people to Lyrical Host and you get up to $80 USD (or your equivalent currency)

when they buy their first hosting plan

Once your commission is confirmed (after 90 days of an active referral) and you reach

the $50 USD payout threshold you can choose from several payout options You can

even get an extra 10 added to your earnings by choosing Lyrical Host credit which is

used to pay for anyall of your Lyrical Host products and services

Your affiliate link or discount code drops a 90 day cookie so therersquos plenty of time for

conversions to happen Using a code means that even if the person clears their cookies

yoursquoll still earn your commission when they enter your code at checkout

Itrsquos completely free to register as a Lyrical Host affiliate and therersquos no cost to you for any

part of the program Please note you may not buy sell give or trade your Lyrical Host

affiliate account or any of the information or commissions within it

bull No minimum or maximum monthly sales

bull No sales targets

bull We donrsquot close your account for inactivity

bull Your commission never expires

bull Therersquos no minimum amount customers have to spend for you to qualify for

commission (eg some web hosts wonrsquot give you commission if they have a sale on

and you refer someone)

bull You donrsquot have to be a Lyrical Host customer to be an affiliate although it helps

copy w w w l y r i ca l h o s t c om 6

You can share affiliate links on your website social media emails or other peoplersquos

websites (eg forums) with permission Please donrsquot spam groups or forums

You can create your own lsquobonusesrsquo to persuade people to sign up using your link or code

such as free graphics packs discovery calls cheatsheets or workbooks of your making but

please donrsquot use our logo on them and please make it clear that it is a bonus offered by

you not us Bonuses may not include cash lsquocash backrsquo or other monetary incentives

including lottery tickets scratchcards cryptocurrencies gift certificates or similar You may

not use include create or promote raffles prize draws or similar for our products or

services

Please ensure you read all affiliate terms in full so you have a clear idea of everything

allowed If yoursquore unsure about anything just email affiliateslyricalhostcom and wersquoll be

in touch as soon as possible

What you need to know

We have a specific affiliate terms and conditions page which you agree to by registering

and using our affiliate program but below wersquove included a few important points we want

to specifically draw your attention to

If you have any questions about the affiliate program or need some help getting started

please email affiliateslyricalhostcom and wersquoll get back to you as soon as possible

Honest representation

One of our values as a company is honesty and we expect all Lyrical Host affiliates to

meet the same standards as our own This means we ask you to provide accurate true

details of our services and any offers yoursquore promoting and not make any false claims For

copy w w w l y r i ca l h o s t c om 7

example if yoursquore promoting the fact someone can get a 10 discount when using your

affiliate link please donrsquot tell them itrsquos a limited time only offer or only available through

you If yoursquore talking about our services please ensure that you check any facts against

our website or by asking us on live chat or via ticket to confirm

Self-eligibility

Please note that products and services you buy to use yourself are not eligible for your own

affiliate commission payouts

Additional Products

Affiliate links and codes apply for new customers only If another existing Lyrical Host

customer uses your link or code to buy an additional hosting plan for their account

commission will not be awarded to you

Payments

Commission will be pending from when the person yoursquove referred has paid for their own

services for 90 days to avoid loopholes Anyone you refer must be a hosting customer for

at least 90 days for you to receive commission The final value of commission will be

based on their plan at the 90 day mark So for example if someone uses your code to

buy a Tiny plan but then upgrades to a Mighty plan within the first 90 days you will get

the higher Mighty rate of commission

copy w w w l y r i ca l h o s t c om 8

Once yoursquove been accepted into the Affiliate Program you can log in to your Affiliate

Dashboard at httpshublyricalhostcomaffiliatephp

From here you can

bull Visit the Affiliate Resource Center which includes everything from banners to

infographics to help you promote Lyrical Host

bull Download this guide and the alternative version of this guide

bull View and change your affiliate details

bull View payment information and details including how much commission you can

earn per sale and what the payout threshold is for your particular currency

bull Read the affiliate program terms

bull Copy and paste code snippets to add affiliate links to your website

bull Get support

bull Request payout

bull See your pending available and withdrawn commission

bull Create view and delete discount codes and affiliate links

bull Track clicks and conversions

bull See a list of your available discount codes and affiliate links

bull Book an introductory one-on-one training session over Facebook Messenger

copy w w w l y r i ca l h o s t c om 9

Your affiliate links and discount codes

Simply copy and paste your unique link to use for banners text and so on Please ensure

all your affiliate links are disclosed in line with FTC requirements (see How To Disclose

Affiliate Links for more details) More information about creating and adding affiliate

links to your website email and social media posts is covered in the next section of this

guide

As well asinstead of using an affiliate link you can create a custom code to be used at

checkout This gives the person using it 10 off any hosting plan (any domain names in

the order are not discounted) and it tracks commission just like your affiliate link

You can create as many discount codes as you like So for example you could create

JENNISUBSCRIBER and send it out to your email list and JENNI10 and use it in your

website sidebar That way you can easily track where people have signed up from

You can also use discount codes to create campaigns with your own bonuses for example

JENNISUMMEREXCLUSIVE which could include a bonus workbook or coaching call

of your own creation If you have multiple websites you may want to create branded

discount codes for each eg BYJENNI LYRICALHOST CATBLOG

Discount codes are limited to letters and numbers and can be between 4 and 25

characters long Each code is unique to a person so if someone has already taken the

exact wording you wonrsquot be able to claim it for yourself

Each code has an unlimited number of uses and never expires If for some reason you

want to create a code that does expire please contact our support team and they can set

that up for you or you can delete your code any time and it will stop working

You can use an affiliate link a regular link with a discount code or an affiliate link with a

discount code Whichever you use will track your commission and all will earn you the

copy w w w l y r i ca l h o s t c om 10

same amount Please note that if yoursquore using a regular link + discount code you still need

to declare your affiliate status as per FTC standards

Important note If an affiliate code is entered at checkout it will override any affiliate

link So for example if someone visits your site clicks the affiliate link and then enters

someone elsersquos affiliate code at checkout to get their 10 off the code will take

precedence and the other affiliate will receive the commission If both code and link are

yours yoursquoll receive the commission once as normal

Only one discount code can be entered at checkout If a customer tries to enter two

discount codes from two different affiliates or promotions only the first one will count

Pending commission

From your Dashboard yoursquoll also be able to see any pending commission you have This is

a list of qualifying completed orders yoursquove referred within the past 89 days Pending

commission is marked with the word ldquoPendingrdquo next to it while commission available to

cash out is marked as ldquoAvailablerdquo

Available commission

After 90 days our system checks that the order is still active and the person in question

doesnrsquot have outstanding balance on their account If both these things are true then your

commission becomes confirmed and available If the customer has canceled their order it

will be marked ldquoCanceledrdquo If the order remains pending after 90 days please contact our

support team if yoursquod like further details on the situation

If a customer has bought a plan using your code or link but then upgrades to a higher

copy w w w l y r i ca l h o s t c om 11

plan within their first 90 days you get the higher rate of commission

Once you hit the payout threshold you can cash out any time You donrsquot have to empty

your account Depending on your location you have different payout options available to

you which may include Amazon gift certificate bank transfers Creative Market gift

certificate and hosting credit If you choose to put your earnings towards paying for your

Lyrical Host hosting plan or domain names we add an extra 10 on This is deposited

into your Lyrical Host account and money is withdrawn automatically to pay for your

Lyrical Host products and services as needed

To withdraw available commission please contact our team by clicking the rsquoRequest

withdrawalrsquo button in your Affiliate Dashboard and they will provide you with payout

options specific to your currency and location and arrange your payment as soon as

possible

If you have any questions please contact our team or email affiliateslyricalhostcom

copy w w w l y r i ca l h o s t c om 12

Yoursquore welcome to use affiliate links in other places too for example in forum signatures

but websites emails and social media networks tend to be the most common uses so

herersquos a quick run down of how to implement them If you need any help implementing

affiliate links or have any questions email us any time at affiliateslyricalhostcom and

wersquoll get back to you as soon as possible

Adding text links to your website

1 Generate and copy your affiliate link by logging into your Affiliate Dashboard and

scrolling down to ldquoCreate New Affiliate Linkrdquo You can choose what yoursquod like to call your

link for example ldquoWebsite Footerrdquo or ldquoMay 2018 Newsletterrdquo so you can remember where

you used it and see how many clicks and conversions it gets You can generate as many

links as you like and use them in different places (eg in your website footer and website

sidebar for different email or social media campaigns etc)

2 Open up your website pagepost editor and go to the HTML editor For WordPress

this consists of clicking the lsquoTextrsquo tab to the right of your content pane (the default is

lsquoVisualrsquo) For step-by-step instructions with images or to use image links instead of text

links take a look at the Link amp Image Code page in your Affiliate Dashboard

3Paste the following code

lta href=rdquoAFFILIATE LINKrdquo target=rdquo_blankrdquo rel=rdquonofollowrdquogtYOUR TEXT HEREltagt

Or use the code from the ldquoLink amp Image Coderdquo page linked above

4 Replace AFFILIATE LINK with your affiliate link from step 1

copy w w w l y r i ca l h o s t c om 13

5 Replace YOUR TEXT HERE with the text you want your visitors to see for the link in

your post

6 Save and preview your post clicking the link to make sure it follows through to our

website correctly

The ldquonofollowrdquo part of the code ensures that yoursquore not passing link equity (ie helping the

website in search engine rankings) The nofollow attribute is required by Google guidelines

for commercial links where you may be compensated so make sure you include it for links

to our website even if yoursquore just posting your discount code and not a direct affiliate link

You now need to disclose your affiliate link as outlined in the following section ldquoDisclosing

Affiliate Linksrdquo

Using text links on social media

Generate and copy your affiliate link by logging into your Affiliate Dashboard and

scrolling down to ldquoCreate New Affiliate Linkrdquo You can choose what yoursquod like to call

your link for example ldquoWebsite Footerrdquo or ldquoMay 2018 Newsletterrdquo so you can

remember where you used it and see how many clicks and conversions it gets

You can generate as many links as you like and use them in different places (eg in

your website footer and website sidebar for different email or social media

campaigns etc)

Paste your generated link into a post tweet or whatever your platform of choice uses

for posting messages Write your accompanying message and include AD ad or

sponsored at the end

copy w w w l y r i ca l h o s t c om 14

Affiliate links in emails

When adding affiliate links to your emails simply paste a link as normal or use your

email marketing software to hyperlink text or images accordingly You will still need to

disclose it as an affiliate link which is outlined below If you need any help with this for

your specific mail client or software just let us know

You now need to disclose your affiliate link as outlined in the following section

ldquoDisclosing Affiliate Linksrdquo

copy w w w l y r i ca l h o s t c om 15

Several years ago the Federal Trade Commission (FTC) introduced requirements for

online advertising that include rules on how affiliates should disclose their commercial

interests online While the FTC advises that their rules are in place for US-based

audiences and consumers many countries have similar guidelines The reality is that

as a responsible website owner and affiliate you want to abide by these guidelines for

all your visitors and followers because you canrsquot control the citizenship of the people

seeing your posts and in the interests of being trusted and transparent

The good news is that compliancy is straightforward and easy to implement

You must properly disclose any affiliate links you share or post on websites Your

disclosures must meet four requirements

Frequent Your disclosure must appear on every post or page that has a review

recommendation comment or article that promotes a product or service for which

you may receive compensation or have done in the past

Clear It must be immediately obvious that you may receive compensation from the

links or content included on your page If you are reviewing comparing or ranking

brands and commission or conversion rates affect the order or your placement of

them you must clearly state this and not imply or convey neutrality

It must be clear that a commission is paid for purchases made through links in the

page or post Yoursquore not allowed to use vague statements in your disclosure such as

ldquoWe may include links to websites that help support our ownrdquo

copy w w w l y r i ca l h o s t c om 16

Conspicuous The disclosure must be clear and easy to see with no scrolling required

It should begin with the word ldquoDisclosurerdquo Prominently and permanently display

disclosures so they are unlikely to be missed by your visitors and ensure the size and

visual contrast are reasonable For the disclosure to be considered clear the font

should be at least as large as the main text on the page and clearly visible in terms of

color

Require No Action Your disclosure must be immediately evident to a typical visitor

viewing your content on any kind of device using any operating system or browser A

visitor should not need to scroll click tap hover or perform any other action to learn

that you may receive compensation If you do include a clickable link or additional

information on hover over the text of the link or preview itself should disclose the fact

that you may receive compensation

The same guidance applies any time you endorse a product through affiliate links

whether itrsquos on your website someone elsersquos on social media or in any other context

Never assume that your relationship with the brand is ldquoobviousrdquo and therefore doesnrsquot

need disclosing Always disclose

Disclosing affiliate links on your website

As an affiliate you must clearly disclose commission and commercial relationships with

any businesses that appear on your website in every instance they appear As such

you will need

bull A website privacy policy

bull A website disclosure policy

bull A disclosure statement on every page of your website that includes affiliate links

itrsquos not enough to make generalized statements or have a link to your disclosure

or privacy policy on its own

copy w w w l y r i ca l h o s t c om 17

The closer your disclaimer is to your recommendation the better Your readers

shouldnrsquot need to scroll to read your disclaimer after your affiliate links appear on the

page For that reason wersquod recommend putting your disclaimer at the top of your

post rather than the bottom for total transparency

Herersquos an example disclosure you could include at the top of your blog posts (feel free

to copy and paste for your own website ndash please note we are not lawyers and this isn rsquot

legal advice)

Disclosure This post contains affiliate links and I receive a commission if you visit a

link and buy something on my recommendation Purchasing via an affiliate link

doesnrsquot cost you any extra and I only recommend products and services I trust All

opinions are my own For more details see my disclosure policy [LINK] and privacy

policy [LINK]

You must also declare your affiliate links on social media using AD ad or

sponsored on your image or in clearly viewable unmissable text

For more information common questions and further details about disclosing links on

social media please see our blog post How To Disclose Affiliate Links

copy w w w l y r i ca l h o s t c om 18

About Lyrical Host

(Feel free to use the information below as you wish and pull direct quotes from it Wersquod

recommend rewriting big chunks in your own words though in the interests of avoiding

duplicate content issues and giving it your own voice)

Lyrical Host is a web hosting company with a difference We pride ourselves on

transparent pricing and honest services with no hidden costs or upsells We offer premium

managed hosting without the usual premium managed hosting price tag

Our mission is to make WordPress blogging and website ownership easy affordable and

hassle-free We take as much off your plate as possible so you can spend more time doing

the things you love We migrate websites and email for free even from Blogger and

WordPresscom

We speak your language - we specialize in hosting for bloggers so wersquore in a position to

advise on tools plugins structuring blogs and even things like content marketing SEO

and media kits

All of our hosting plans include all the features and services you need SSL certificates

email addresses automatic daily backups and one-to-one support Our hosting is

optimized for WordPress and it comes preinstalled along with our bespoke caching plugin

for even better page speeds Every month we send out exclusive stock photos and design

blogging resources to help you take your website to the next level

copy w w w l y r i ca l h o s t c om 19

We care about your blog just as much as you do

We have a number of built-in features to make your life easier including automatic

WordPress core updates a support team headed by WordPress developers integrated

speed and security features and on-demand malware scanning and clean up Wersquore here

for you beyond just web hosting ndash we can even set up Google Analytics or install your

Facebook Pixel for you at no extra cost We donrsquot tell you to hire a developer if you have a

WordPress-specific question or problem ndash itrsquos like having your own tech team on hand

Wersquore always adding new features and freebies so the longer yoursquore with us the more

value you get We believe in rewarding customers for their loyalty not just offering new

customers all the best things

We support our customers however we can including free one-to-one help sessions on

Facebook messenger matching you to partners or accountability buddies and sharing

your content on Twitter

We want to make a difference

We commission independent professional creatives including photographers designers

and illustrators to create beautiful custom resources that we provide free to our hosting

customers every month Itrsquos a win-win we help support others in the web industry and our

customers at the same time

Each month some of your hosting spend goes directly to non-profits and charitable

causes all over the world Some of the causes we support include childrenrsquos education in

Mozambique and mental health help for people across Africa and Asia

copy w w w l y r i ca l h o s t c om 20

Every year on your Lyrical Host anniversary we plant a tree for you somewhere in the

world to offset carbon use Known as your anniversa-tree itrsquos a great way to

commemorate the past year and look forward to the year to come

copy w w w l y r i ca l h o s t c om 21

Typical Lyrical Host Customer Profiles

The typical Lyrical Host customer is very different to the typical web hosting customer and

this is important to remember when yoursquore promoting us All of them are passionate about

their website and are prepared to pay a reasonable amount for a great service We donrsquot

present ourselves as the cheapest option but we always want to provide the most value

and the best service

We have a wide variety of customers at Lyrical Host but the majority of them have many

or all of the following traits

bull Approximately 97 of our customers are women or identify as women (this is a

strong contrast to the web hosting industry in general which is about 80-90 male

dominated)

bull Likely to be between 18 and 55

bull Are primarily from the UK and USA with Canada and Australia not far behind (we

have customers in six continents dispersed all over the world but those are the main

areas)

bull Are most often bloggers but may also have a related online business (as a virtual

assistant web designer coach strategist social media manager etc)

bull Are typically very familyhome-oriented

bull Very passionate about their blogwebsite in and of itself (eg they didnrsquot start

blogging as a get rich quick scheme they genuinely care about their site)

bull Have a strong drive and determination to succeed at what they do

copy w w w l y r i ca l h o s t c om 22

bull Are very goal and achievement-orientated

bull Choose the best over the cheapest where they can reasonably afford to do so

bull Often underestimate their skills especially technology-related skills

bull Love to learn

bull Have above average intelligence

bull Care about maintaining a good reputation and how they come across to people

bull Are very strong Better at overcoming life challenges than they give themselves credit

for

bull Care about their impact on the world particularly with regards to people animals

andor the environment

bull Always want more time to work on their website or fun related tasks (eg social

media)

bull Donrsquot particularly enjoy performing website management or technical tasks

themselves

bull Would still blog for fun even if their blog didnrsquot make them a penny

bull Some of the most common interests include but arenrsquot limited to yoga craft

beauty parenting writing about long-term physical or mental illness DIY books

films vegetarianismveganism fashion travel writing about blogging and social

media and reviews

copy w w w l y r i ca l h o s t c om 23

The ideal Lyrical Host customer doesnrsquot

bull See blogging or websites as a get rich quick scheme

bull Continually switch platforms or drop websites

bull Buy solely based on the cheapest possible price

bull Give up easily or lack commitment

bull Spam or use misleading statements or business practices on their website

We have a very specific customer base and wersquore very protective of our community

Wersquove been known to recommend our competitors to a few prospective customers

because we didnrsquot feel they were a good fit for our community (itrsquos important to us that as

a loyal customer you have good neighbors who wonrsquot spam or scam are respectful to our

staff and who wonrsquot ruin the reputation of our mail or web servers for everyone else)

We also have a moral code as part of our terms and conditions because being inclusive is

one of our core values One way to look at it is think about whether the people likely to

come across your link or recommendation are ones yoursquod trust enough to leave your bag

or laptop alone with and consider the membership type of groups and forums carefully

before posting

copy w w w l y r i ca l h o s t c om 24

Useful Links For Affiliate Resources amp Content

The Affiliate Resource Center

The Affiliate Resource Center has all kinds of graphics copy and paste docs information

and other downloads Wersquore continually adding to your library of affiliate materials so

therersquos always something fresh for you to use Yoursquore also welcome to create your own

affiliate materials whether text visual audio or video We just politely ask that you donrsquot

alter our logo in any way other than resizing it

Affiliate materials are subject to change so that they donrsquot get stale so we recommend

that if there are any you really want to use you download them as soon as possible in

case theyrsquove been removed when you come back to them

Bonus Resources

As Lyrical Host has a very specific target customer base of female bloggers entrepreneurs

and small business owners wersquore able to provide affiliate materials that directly appeal to

your audience In addition to the banners mockups feature lists blog post titles and other

goodies in the Affiliate Center we also have a range of goodies you can use yourself or

pass on to your visitors so they can get a taste of what itrsquos like to host with us

You could offer them as downloads in your email newsletters blog posts or wherever you

like as long as you link to us and explicitly mention theyrsquore provided by us and may not be

resold or redistributed in their existing form If yoursquore not sure if your intended use is

permitted please email affiliateslyricalhostcom and ask (most likely the answer will be

yes)

copy w w w l y r i ca l h o s t c om 25

Bonus extras are changed regularly so you can use them in your own campaigns and

marketing and take the form of free stock photos branded guides checklists and design

resources Therersquos a collection in your Affiliate Resource Center labeled lsquoFree Resource

Samplesrsquo and yoursquoll also find more on our Free Resources page at https

wwwlyricalhostcomfree-resources

Videos

We regularly add videos to YouTube channel youtubecomlyricalhost which yoursquore free to

embed in your posts or share directly To get you started here are a couple of links

bull What Makes Lyrical Host Different httpswwwyoutubecomwatch

v=iKJ6vourEQgampt

bull Lyrical Host vs SiteGround httpswwwyoutubecomwatchv=0EMxvFmt5D0

Popular Blog Posts

bull Essential Free WordPress Plugins httpswwwlyricalhostcom20177-free-

wordpress-plugins-you-need-for-your-blog

bull Free Feminine WordPress Themes httpswwwlyricalhostcom201740-elegantly-

feminine-free-wordpress-themes

bull How To Look After Your WordPress Website httpswwwlyricalhostcom2018how-

to-look-after-your-wordpress-website

bull Websites For Culturally Diverse Stock Photos httpswwwlyricalhostcom201720-

websites-to-download-culturally-diverse-stock-photos

copy w w w l y r i ca l h o s t c om 26

Useful Website Links

bull WordPress Hosting httpswwwwlyricalhostcomwordpress-hosting

bull Pageweaver Hosting (our page builder) httpswwwlyricalhostcompageweaver

bull Free migrations httpswwwlyricalhostcommigrating-lyrical-host

bull Free resources httpswwwlyricalhostcomfree-resources

bull WordPress Video Tutorials httpswwwlyricalhostcomwordpress-video-tutorials

copy w w w l y r i ca l h o s t c om 27

Tips For Recommending Us On Social Media

One of the most effective and quickest ways to make an affiliate sale is by posting on

social media Replying to threads in your Facebook groups where someone is asking for

hosting recommendations can be even better than your own posts because you know that

person is ready to buy

Check the group rules regarding links (some let you tag Facebook Pages even if yoursquore not

allowed to post external links ndash you can always drop us a message and let us know you

did it that way so we can track and add any applicable commission to your account

manually) Another option is to link to a blog post or other piece of content yoursquove written

about us (for ideas check out the Blog Prompts amp Ideas doc available as part of this

download) And of course you can use your affiliate link or discount code as long as you

declare it in line with FTC standards and any group requirements

If someone has asked for a recommendation and they list some specifics such as lsquoCan

anyone recommend a WordPress hosting company that offers really fast speedsrsquo itrsquos easy

enough to answer based on your own experiences or features of our tech (such as 100

SSD and our own secret sauce caching plugin more information on tech specs can be

found on our platform page)

However if their question is literally just lsquoCan anyone recommend a hosting companyrsquo

then itrsquos harder to answer One option is to ask them what theyrsquore looking for but

sometimes they donrsquot know or donrsquot reply to your comment so you could include a couple

of the following things

copy w w w l y r i ca l h o s t c om 28

bull Comments on support speed and reliability - these tend to be the things people

care about the most

bull If theyrsquore a new blogger knowing someone is there to help and genuinely cares

about supporting them and helping them with WordPress-specific questions such as

how to create an opt-in or what plugin to use for something

bull That they donrsquot have to worry about hidden costs or lsquoextrasrsquo ndash SSL certificates

automatic daily backups a minimum of six email addresses and malware scanning

and cleaning are all included at no extra cost

bull Free website (and email if needed) migrations Most other hosts donrsquot offer

migrations from sites like WordPresscom and Blogger but we do

bull No crazyhidden renewal prices for hosting or domains ndash they donrsquot have to worry

about prices increasing by 50 or 100 or more when itrsquos time to renew

bull Managed hosting means they get a better faster more reliable hosting experience

and there are WordPress experts available to them to help with specific problems

questions etc at no extra cost Many hosts will say lsquoThatrsquos third party software hire

a developerrsquo ndash we help with the issue or query

Itrsquos best to talk about what yoursquore comfortable with so donrsquot feel like you have to talk

about or mention any of these things ndash do what you feel is most authentic to you Often

just natural enthusiasm and a short but friendly recommendation is more than enough

copy w w w l y r i ca l h o s t c om 29

Images are great for getting peoplersquos attention so adding one of our mockups

(downloadable from the Affiliate Resource Center) a screenshot or an image showing our

latest bundle or giveaway can all help your post or comment stand out

Please ensure you always portray us accurately on social media and donrsquot make any false

claims If yoursquore unsure about something you want to say just drop us a Facebook

message at facebookcomlyricalhost or email affiliateslyricalhostcom and wersquoll get

right back to you

Be open to answering questions or feel free to direct people to us to answer questions on

Facebook messenger As long as they tell us you sent us (and you let us know too) we can

add affiliate commission to your account even if they donrsquot use your codelink

copy w w w l y r i ca l h o s t c om 30

Final Pointers

bull Use different posts to cater for different target audiences for example people who

are looking to start a blog people who are looking to move from a free platform to

self-hosting and people who are looking to switch from another host are all looking

for different things

bull We have a lot of different features so rather than trying to get them all into one post

or video itrsquos more effective to talk about one group of related features For example

you could pick lsquoease of usersquo as a theme and talk about easy sign up WordPress

being preinstalled on all WordPress hosting plans the Lyrical Host control panel

design and the one-to-one tech support

bull For price focus on everything being included with no extra hidden costs or services

Itrsquos often false economy to go for the lowest priced hosting because there are always

add-ons like with budget airlines Service usually budget as well ()

bull If you have time consider making your own bonuses for affiliate sign ups These

could include exclusive content time or resources from you that they get when

signing up for a Lyrical Host account You could offer these at the point of sale or

after your commission has been approved by looking at your affiliate dashboard

stats

Thanks for joining the Lyrical Host Affiliate Program we love having you here

Page 4: Brand new to affiliate marketing? This guide explains ...€¦ · marketing? This guide explains everything you need to know. ... create affiliate codes and links, view and track

copy w w w l y r i ca l h o s t c om 4

How do I get started as a Lyrical Host affiliate

Simply head to the Affiliate Dashboard at httpshublyricalhostcomaffiliatephp to

create affiliate codes and links view and track your commission and download a variety

of affiliate materials such as banners mockups and feature lists The Dashboard is

explained below along with essential details of our affiliate program so please keep

reading

copy w w w l y r i ca l h o s t c om 5

Refer people to Lyrical Host and you get up to $80 USD (or your equivalent currency)

when they buy their first hosting plan

Once your commission is confirmed (after 90 days of an active referral) and you reach

the $50 USD payout threshold you can choose from several payout options You can

even get an extra 10 added to your earnings by choosing Lyrical Host credit which is

used to pay for anyall of your Lyrical Host products and services

Your affiliate link or discount code drops a 90 day cookie so therersquos plenty of time for

conversions to happen Using a code means that even if the person clears their cookies

yoursquoll still earn your commission when they enter your code at checkout

Itrsquos completely free to register as a Lyrical Host affiliate and therersquos no cost to you for any

part of the program Please note you may not buy sell give or trade your Lyrical Host

affiliate account or any of the information or commissions within it

bull No minimum or maximum monthly sales

bull No sales targets

bull We donrsquot close your account for inactivity

bull Your commission never expires

bull Therersquos no minimum amount customers have to spend for you to qualify for

commission (eg some web hosts wonrsquot give you commission if they have a sale on

and you refer someone)

bull You donrsquot have to be a Lyrical Host customer to be an affiliate although it helps

copy w w w l y r i ca l h o s t c om 6

You can share affiliate links on your website social media emails or other peoplersquos

websites (eg forums) with permission Please donrsquot spam groups or forums

You can create your own lsquobonusesrsquo to persuade people to sign up using your link or code

such as free graphics packs discovery calls cheatsheets or workbooks of your making but

please donrsquot use our logo on them and please make it clear that it is a bonus offered by

you not us Bonuses may not include cash lsquocash backrsquo or other monetary incentives

including lottery tickets scratchcards cryptocurrencies gift certificates or similar You may

not use include create or promote raffles prize draws or similar for our products or

services

Please ensure you read all affiliate terms in full so you have a clear idea of everything

allowed If yoursquore unsure about anything just email affiliateslyricalhostcom and wersquoll be

in touch as soon as possible

What you need to know

We have a specific affiliate terms and conditions page which you agree to by registering

and using our affiliate program but below wersquove included a few important points we want

to specifically draw your attention to

If you have any questions about the affiliate program or need some help getting started

please email affiliateslyricalhostcom and wersquoll get back to you as soon as possible

Honest representation

One of our values as a company is honesty and we expect all Lyrical Host affiliates to

meet the same standards as our own This means we ask you to provide accurate true

details of our services and any offers yoursquore promoting and not make any false claims For

copy w w w l y r i ca l h o s t c om 7

example if yoursquore promoting the fact someone can get a 10 discount when using your

affiliate link please donrsquot tell them itrsquos a limited time only offer or only available through

you If yoursquore talking about our services please ensure that you check any facts against

our website or by asking us on live chat or via ticket to confirm

Self-eligibility

Please note that products and services you buy to use yourself are not eligible for your own

affiliate commission payouts

Additional Products

Affiliate links and codes apply for new customers only If another existing Lyrical Host

customer uses your link or code to buy an additional hosting plan for their account

commission will not be awarded to you

Payments

Commission will be pending from when the person yoursquove referred has paid for their own

services for 90 days to avoid loopholes Anyone you refer must be a hosting customer for

at least 90 days for you to receive commission The final value of commission will be

based on their plan at the 90 day mark So for example if someone uses your code to

buy a Tiny plan but then upgrades to a Mighty plan within the first 90 days you will get

the higher Mighty rate of commission

copy w w w l y r i ca l h o s t c om 8

Once yoursquove been accepted into the Affiliate Program you can log in to your Affiliate

Dashboard at httpshublyricalhostcomaffiliatephp

From here you can

bull Visit the Affiliate Resource Center which includes everything from banners to

infographics to help you promote Lyrical Host

bull Download this guide and the alternative version of this guide

bull View and change your affiliate details

bull View payment information and details including how much commission you can

earn per sale and what the payout threshold is for your particular currency

bull Read the affiliate program terms

bull Copy and paste code snippets to add affiliate links to your website

bull Get support

bull Request payout

bull See your pending available and withdrawn commission

bull Create view and delete discount codes and affiliate links

bull Track clicks and conversions

bull See a list of your available discount codes and affiliate links

bull Book an introductory one-on-one training session over Facebook Messenger

copy w w w l y r i ca l h o s t c om 9

Your affiliate links and discount codes

Simply copy and paste your unique link to use for banners text and so on Please ensure

all your affiliate links are disclosed in line with FTC requirements (see How To Disclose

Affiliate Links for more details) More information about creating and adding affiliate

links to your website email and social media posts is covered in the next section of this

guide

As well asinstead of using an affiliate link you can create a custom code to be used at

checkout This gives the person using it 10 off any hosting plan (any domain names in

the order are not discounted) and it tracks commission just like your affiliate link

You can create as many discount codes as you like So for example you could create

JENNISUBSCRIBER and send it out to your email list and JENNI10 and use it in your

website sidebar That way you can easily track where people have signed up from

You can also use discount codes to create campaigns with your own bonuses for example

JENNISUMMEREXCLUSIVE which could include a bonus workbook or coaching call

of your own creation If you have multiple websites you may want to create branded

discount codes for each eg BYJENNI LYRICALHOST CATBLOG

Discount codes are limited to letters and numbers and can be between 4 and 25

characters long Each code is unique to a person so if someone has already taken the

exact wording you wonrsquot be able to claim it for yourself

Each code has an unlimited number of uses and never expires If for some reason you

want to create a code that does expire please contact our support team and they can set

that up for you or you can delete your code any time and it will stop working

You can use an affiliate link a regular link with a discount code or an affiliate link with a

discount code Whichever you use will track your commission and all will earn you the

copy w w w l y r i ca l h o s t c om 10

same amount Please note that if yoursquore using a regular link + discount code you still need

to declare your affiliate status as per FTC standards

Important note If an affiliate code is entered at checkout it will override any affiliate

link So for example if someone visits your site clicks the affiliate link and then enters

someone elsersquos affiliate code at checkout to get their 10 off the code will take

precedence and the other affiliate will receive the commission If both code and link are

yours yoursquoll receive the commission once as normal

Only one discount code can be entered at checkout If a customer tries to enter two

discount codes from two different affiliates or promotions only the first one will count

Pending commission

From your Dashboard yoursquoll also be able to see any pending commission you have This is

a list of qualifying completed orders yoursquove referred within the past 89 days Pending

commission is marked with the word ldquoPendingrdquo next to it while commission available to

cash out is marked as ldquoAvailablerdquo

Available commission

After 90 days our system checks that the order is still active and the person in question

doesnrsquot have outstanding balance on their account If both these things are true then your

commission becomes confirmed and available If the customer has canceled their order it

will be marked ldquoCanceledrdquo If the order remains pending after 90 days please contact our

support team if yoursquod like further details on the situation

If a customer has bought a plan using your code or link but then upgrades to a higher

copy w w w l y r i ca l h o s t c om 11

plan within their first 90 days you get the higher rate of commission

Once you hit the payout threshold you can cash out any time You donrsquot have to empty

your account Depending on your location you have different payout options available to

you which may include Amazon gift certificate bank transfers Creative Market gift

certificate and hosting credit If you choose to put your earnings towards paying for your

Lyrical Host hosting plan or domain names we add an extra 10 on This is deposited

into your Lyrical Host account and money is withdrawn automatically to pay for your

Lyrical Host products and services as needed

To withdraw available commission please contact our team by clicking the rsquoRequest

withdrawalrsquo button in your Affiliate Dashboard and they will provide you with payout

options specific to your currency and location and arrange your payment as soon as

possible

If you have any questions please contact our team or email affiliateslyricalhostcom

copy w w w l y r i ca l h o s t c om 12

Yoursquore welcome to use affiliate links in other places too for example in forum signatures

but websites emails and social media networks tend to be the most common uses so

herersquos a quick run down of how to implement them If you need any help implementing

affiliate links or have any questions email us any time at affiliateslyricalhostcom and

wersquoll get back to you as soon as possible

Adding text links to your website

1 Generate and copy your affiliate link by logging into your Affiliate Dashboard and

scrolling down to ldquoCreate New Affiliate Linkrdquo You can choose what yoursquod like to call your

link for example ldquoWebsite Footerrdquo or ldquoMay 2018 Newsletterrdquo so you can remember where

you used it and see how many clicks and conversions it gets You can generate as many

links as you like and use them in different places (eg in your website footer and website

sidebar for different email or social media campaigns etc)

2 Open up your website pagepost editor and go to the HTML editor For WordPress

this consists of clicking the lsquoTextrsquo tab to the right of your content pane (the default is

lsquoVisualrsquo) For step-by-step instructions with images or to use image links instead of text

links take a look at the Link amp Image Code page in your Affiliate Dashboard

3Paste the following code

lta href=rdquoAFFILIATE LINKrdquo target=rdquo_blankrdquo rel=rdquonofollowrdquogtYOUR TEXT HEREltagt

Or use the code from the ldquoLink amp Image Coderdquo page linked above

4 Replace AFFILIATE LINK with your affiliate link from step 1

copy w w w l y r i ca l h o s t c om 13

5 Replace YOUR TEXT HERE with the text you want your visitors to see for the link in

your post

6 Save and preview your post clicking the link to make sure it follows through to our

website correctly

The ldquonofollowrdquo part of the code ensures that yoursquore not passing link equity (ie helping the

website in search engine rankings) The nofollow attribute is required by Google guidelines

for commercial links where you may be compensated so make sure you include it for links

to our website even if yoursquore just posting your discount code and not a direct affiliate link

You now need to disclose your affiliate link as outlined in the following section ldquoDisclosing

Affiliate Linksrdquo

Using text links on social media

Generate and copy your affiliate link by logging into your Affiliate Dashboard and

scrolling down to ldquoCreate New Affiliate Linkrdquo You can choose what yoursquod like to call

your link for example ldquoWebsite Footerrdquo or ldquoMay 2018 Newsletterrdquo so you can

remember where you used it and see how many clicks and conversions it gets

You can generate as many links as you like and use them in different places (eg in

your website footer and website sidebar for different email or social media

campaigns etc)

Paste your generated link into a post tweet or whatever your platform of choice uses

for posting messages Write your accompanying message and include AD ad or

sponsored at the end

copy w w w l y r i ca l h o s t c om 14

Affiliate links in emails

When adding affiliate links to your emails simply paste a link as normal or use your

email marketing software to hyperlink text or images accordingly You will still need to

disclose it as an affiliate link which is outlined below If you need any help with this for

your specific mail client or software just let us know

You now need to disclose your affiliate link as outlined in the following section

ldquoDisclosing Affiliate Linksrdquo

copy w w w l y r i ca l h o s t c om 15

Several years ago the Federal Trade Commission (FTC) introduced requirements for

online advertising that include rules on how affiliates should disclose their commercial

interests online While the FTC advises that their rules are in place for US-based

audiences and consumers many countries have similar guidelines The reality is that

as a responsible website owner and affiliate you want to abide by these guidelines for

all your visitors and followers because you canrsquot control the citizenship of the people

seeing your posts and in the interests of being trusted and transparent

The good news is that compliancy is straightforward and easy to implement

You must properly disclose any affiliate links you share or post on websites Your

disclosures must meet four requirements

Frequent Your disclosure must appear on every post or page that has a review

recommendation comment or article that promotes a product or service for which

you may receive compensation or have done in the past

Clear It must be immediately obvious that you may receive compensation from the

links or content included on your page If you are reviewing comparing or ranking

brands and commission or conversion rates affect the order or your placement of

them you must clearly state this and not imply or convey neutrality

It must be clear that a commission is paid for purchases made through links in the

page or post Yoursquore not allowed to use vague statements in your disclosure such as

ldquoWe may include links to websites that help support our ownrdquo

copy w w w l y r i ca l h o s t c om 16

Conspicuous The disclosure must be clear and easy to see with no scrolling required

It should begin with the word ldquoDisclosurerdquo Prominently and permanently display

disclosures so they are unlikely to be missed by your visitors and ensure the size and

visual contrast are reasonable For the disclosure to be considered clear the font

should be at least as large as the main text on the page and clearly visible in terms of

color

Require No Action Your disclosure must be immediately evident to a typical visitor

viewing your content on any kind of device using any operating system or browser A

visitor should not need to scroll click tap hover or perform any other action to learn

that you may receive compensation If you do include a clickable link or additional

information on hover over the text of the link or preview itself should disclose the fact

that you may receive compensation

The same guidance applies any time you endorse a product through affiliate links

whether itrsquos on your website someone elsersquos on social media or in any other context

Never assume that your relationship with the brand is ldquoobviousrdquo and therefore doesnrsquot

need disclosing Always disclose

Disclosing affiliate links on your website

As an affiliate you must clearly disclose commission and commercial relationships with

any businesses that appear on your website in every instance they appear As such

you will need

bull A website privacy policy

bull A website disclosure policy

bull A disclosure statement on every page of your website that includes affiliate links

itrsquos not enough to make generalized statements or have a link to your disclosure

or privacy policy on its own

copy w w w l y r i ca l h o s t c om 17

The closer your disclaimer is to your recommendation the better Your readers

shouldnrsquot need to scroll to read your disclaimer after your affiliate links appear on the

page For that reason wersquod recommend putting your disclaimer at the top of your

post rather than the bottom for total transparency

Herersquos an example disclosure you could include at the top of your blog posts (feel free

to copy and paste for your own website ndash please note we are not lawyers and this isn rsquot

legal advice)

Disclosure This post contains affiliate links and I receive a commission if you visit a

link and buy something on my recommendation Purchasing via an affiliate link

doesnrsquot cost you any extra and I only recommend products and services I trust All

opinions are my own For more details see my disclosure policy [LINK] and privacy

policy [LINK]

You must also declare your affiliate links on social media using AD ad or

sponsored on your image or in clearly viewable unmissable text

For more information common questions and further details about disclosing links on

social media please see our blog post How To Disclose Affiliate Links

copy w w w l y r i ca l h o s t c om 18

About Lyrical Host

(Feel free to use the information below as you wish and pull direct quotes from it Wersquod

recommend rewriting big chunks in your own words though in the interests of avoiding

duplicate content issues and giving it your own voice)

Lyrical Host is a web hosting company with a difference We pride ourselves on

transparent pricing and honest services with no hidden costs or upsells We offer premium

managed hosting without the usual premium managed hosting price tag

Our mission is to make WordPress blogging and website ownership easy affordable and

hassle-free We take as much off your plate as possible so you can spend more time doing

the things you love We migrate websites and email for free even from Blogger and

WordPresscom

We speak your language - we specialize in hosting for bloggers so wersquore in a position to

advise on tools plugins structuring blogs and even things like content marketing SEO

and media kits

All of our hosting plans include all the features and services you need SSL certificates

email addresses automatic daily backups and one-to-one support Our hosting is

optimized for WordPress and it comes preinstalled along with our bespoke caching plugin

for even better page speeds Every month we send out exclusive stock photos and design

blogging resources to help you take your website to the next level

copy w w w l y r i ca l h o s t c om 19

We care about your blog just as much as you do

We have a number of built-in features to make your life easier including automatic

WordPress core updates a support team headed by WordPress developers integrated

speed and security features and on-demand malware scanning and clean up Wersquore here

for you beyond just web hosting ndash we can even set up Google Analytics or install your

Facebook Pixel for you at no extra cost We donrsquot tell you to hire a developer if you have a

WordPress-specific question or problem ndash itrsquos like having your own tech team on hand

Wersquore always adding new features and freebies so the longer yoursquore with us the more

value you get We believe in rewarding customers for their loyalty not just offering new

customers all the best things

We support our customers however we can including free one-to-one help sessions on

Facebook messenger matching you to partners or accountability buddies and sharing

your content on Twitter

We want to make a difference

We commission independent professional creatives including photographers designers

and illustrators to create beautiful custom resources that we provide free to our hosting

customers every month Itrsquos a win-win we help support others in the web industry and our

customers at the same time

Each month some of your hosting spend goes directly to non-profits and charitable

causes all over the world Some of the causes we support include childrenrsquos education in

Mozambique and mental health help for people across Africa and Asia

copy w w w l y r i ca l h o s t c om 20

Every year on your Lyrical Host anniversary we plant a tree for you somewhere in the

world to offset carbon use Known as your anniversa-tree itrsquos a great way to

commemorate the past year and look forward to the year to come

copy w w w l y r i ca l h o s t c om 21

Typical Lyrical Host Customer Profiles

The typical Lyrical Host customer is very different to the typical web hosting customer and

this is important to remember when yoursquore promoting us All of them are passionate about

their website and are prepared to pay a reasonable amount for a great service We donrsquot

present ourselves as the cheapest option but we always want to provide the most value

and the best service

We have a wide variety of customers at Lyrical Host but the majority of them have many

or all of the following traits

bull Approximately 97 of our customers are women or identify as women (this is a

strong contrast to the web hosting industry in general which is about 80-90 male

dominated)

bull Likely to be between 18 and 55

bull Are primarily from the UK and USA with Canada and Australia not far behind (we

have customers in six continents dispersed all over the world but those are the main

areas)

bull Are most often bloggers but may also have a related online business (as a virtual

assistant web designer coach strategist social media manager etc)

bull Are typically very familyhome-oriented

bull Very passionate about their blogwebsite in and of itself (eg they didnrsquot start

blogging as a get rich quick scheme they genuinely care about their site)

bull Have a strong drive and determination to succeed at what they do

copy w w w l y r i ca l h o s t c om 22

bull Are very goal and achievement-orientated

bull Choose the best over the cheapest where they can reasonably afford to do so

bull Often underestimate their skills especially technology-related skills

bull Love to learn

bull Have above average intelligence

bull Care about maintaining a good reputation and how they come across to people

bull Are very strong Better at overcoming life challenges than they give themselves credit

for

bull Care about their impact on the world particularly with regards to people animals

andor the environment

bull Always want more time to work on their website or fun related tasks (eg social

media)

bull Donrsquot particularly enjoy performing website management or technical tasks

themselves

bull Would still blog for fun even if their blog didnrsquot make them a penny

bull Some of the most common interests include but arenrsquot limited to yoga craft

beauty parenting writing about long-term physical or mental illness DIY books

films vegetarianismveganism fashion travel writing about blogging and social

media and reviews

copy w w w l y r i ca l h o s t c om 23

The ideal Lyrical Host customer doesnrsquot

bull See blogging or websites as a get rich quick scheme

bull Continually switch platforms or drop websites

bull Buy solely based on the cheapest possible price

bull Give up easily or lack commitment

bull Spam or use misleading statements or business practices on their website

We have a very specific customer base and wersquore very protective of our community

Wersquove been known to recommend our competitors to a few prospective customers

because we didnrsquot feel they were a good fit for our community (itrsquos important to us that as

a loyal customer you have good neighbors who wonrsquot spam or scam are respectful to our

staff and who wonrsquot ruin the reputation of our mail or web servers for everyone else)

We also have a moral code as part of our terms and conditions because being inclusive is

one of our core values One way to look at it is think about whether the people likely to

come across your link or recommendation are ones yoursquod trust enough to leave your bag

or laptop alone with and consider the membership type of groups and forums carefully

before posting

copy w w w l y r i ca l h o s t c om 24

Useful Links For Affiliate Resources amp Content

The Affiliate Resource Center

The Affiliate Resource Center has all kinds of graphics copy and paste docs information

and other downloads Wersquore continually adding to your library of affiliate materials so

therersquos always something fresh for you to use Yoursquore also welcome to create your own

affiliate materials whether text visual audio or video We just politely ask that you donrsquot

alter our logo in any way other than resizing it

Affiliate materials are subject to change so that they donrsquot get stale so we recommend

that if there are any you really want to use you download them as soon as possible in

case theyrsquove been removed when you come back to them

Bonus Resources

As Lyrical Host has a very specific target customer base of female bloggers entrepreneurs

and small business owners wersquore able to provide affiliate materials that directly appeal to

your audience In addition to the banners mockups feature lists blog post titles and other

goodies in the Affiliate Center we also have a range of goodies you can use yourself or

pass on to your visitors so they can get a taste of what itrsquos like to host with us

You could offer them as downloads in your email newsletters blog posts or wherever you

like as long as you link to us and explicitly mention theyrsquore provided by us and may not be

resold or redistributed in their existing form If yoursquore not sure if your intended use is

permitted please email affiliateslyricalhostcom and ask (most likely the answer will be

yes)

copy w w w l y r i ca l h o s t c om 25

Bonus extras are changed regularly so you can use them in your own campaigns and

marketing and take the form of free stock photos branded guides checklists and design

resources Therersquos a collection in your Affiliate Resource Center labeled lsquoFree Resource

Samplesrsquo and yoursquoll also find more on our Free Resources page at https

wwwlyricalhostcomfree-resources

Videos

We regularly add videos to YouTube channel youtubecomlyricalhost which yoursquore free to

embed in your posts or share directly To get you started here are a couple of links

bull What Makes Lyrical Host Different httpswwwyoutubecomwatch

v=iKJ6vourEQgampt

bull Lyrical Host vs SiteGround httpswwwyoutubecomwatchv=0EMxvFmt5D0

Popular Blog Posts

bull Essential Free WordPress Plugins httpswwwlyricalhostcom20177-free-

wordpress-plugins-you-need-for-your-blog

bull Free Feminine WordPress Themes httpswwwlyricalhostcom201740-elegantly-

feminine-free-wordpress-themes

bull How To Look After Your WordPress Website httpswwwlyricalhostcom2018how-

to-look-after-your-wordpress-website

bull Websites For Culturally Diverse Stock Photos httpswwwlyricalhostcom201720-

websites-to-download-culturally-diverse-stock-photos

copy w w w l y r i ca l h o s t c om 26

Useful Website Links

bull WordPress Hosting httpswwwwlyricalhostcomwordpress-hosting

bull Pageweaver Hosting (our page builder) httpswwwlyricalhostcompageweaver

bull Free migrations httpswwwlyricalhostcommigrating-lyrical-host

bull Free resources httpswwwlyricalhostcomfree-resources

bull WordPress Video Tutorials httpswwwlyricalhostcomwordpress-video-tutorials

copy w w w l y r i ca l h o s t c om 27

Tips For Recommending Us On Social Media

One of the most effective and quickest ways to make an affiliate sale is by posting on

social media Replying to threads in your Facebook groups where someone is asking for

hosting recommendations can be even better than your own posts because you know that

person is ready to buy

Check the group rules regarding links (some let you tag Facebook Pages even if yoursquore not

allowed to post external links ndash you can always drop us a message and let us know you

did it that way so we can track and add any applicable commission to your account

manually) Another option is to link to a blog post or other piece of content yoursquove written

about us (for ideas check out the Blog Prompts amp Ideas doc available as part of this

download) And of course you can use your affiliate link or discount code as long as you

declare it in line with FTC standards and any group requirements

If someone has asked for a recommendation and they list some specifics such as lsquoCan

anyone recommend a WordPress hosting company that offers really fast speedsrsquo itrsquos easy

enough to answer based on your own experiences or features of our tech (such as 100

SSD and our own secret sauce caching plugin more information on tech specs can be

found on our platform page)

However if their question is literally just lsquoCan anyone recommend a hosting companyrsquo

then itrsquos harder to answer One option is to ask them what theyrsquore looking for but

sometimes they donrsquot know or donrsquot reply to your comment so you could include a couple

of the following things

copy w w w l y r i ca l h o s t c om 28

bull Comments on support speed and reliability - these tend to be the things people

care about the most

bull If theyrsquore a new blogger knowing someone is there to help and genuinely cares

about supporting them and helping them with WordPress-specific questions such as

how to create an opt-in or what plugin to use for something

bull That they donrsquot have to worry about hidden costs or lsquoextrasrsquo ndash SSL certificates

automatic daily backups a minimum of six email addresses and malware scanning

and cleaning are all included at no extra cost

bull Free website (and email if needed) migrations Most other hosts donrsquot offer

migrations from sites like WordPresscom and Blogger but we do

bull No crazyhidden renewal prices for hosting or domains ndash they donrsquot have to worry

about prices increasing by 50 or 100 or more when itrsquos time to renew

bull Managed hosting means they get a better faster more reliable hosting experience

and there are WordPress experts available to them to help with specific problems

questions etc at no extra cost Many hosts will say lsquoThatrsquos third party software hire

a developerrsquo ndash we help with the issue or query

Itrsquos best to talk about what yoursquore comfortable with so donrsquot feel like you have to talk

about or mention any of these things ndash do what you feel is most authentic to you Often

just natural enthusiasm and a short but friendly recommendation is more than enough

copy w w w l y r i ca l h o s t c om 29

Images are great for getting peoplersquos attention so adding one of our mockups

(downloadable from the Affiliate Resource Center) a screenshot or an image showing our

latest bundle or giveaway can all help your post or comment stand out

Please ensure you always portray us accurately on social media and donrsquot make any false

claims If yoursquore unsure about something you want to say just drop us a Facebook

message at facebookcomlyricalhost or email affiliateslyricalhostcom and wersquoll get

right back to you

Be open to answering questions or feel free to direct people to us to answer questions on

Facebook messenger As long as they tell us you sent us (and you let us know too) we can

add affiliate commission to your account even if they donrsquot use your codelink

copy w w w l y r i ca l h o s t c om 30

Final Pointers

bull Use different posts to cater for different target audiences for example people who

are looking to start a blog people who are looking to move from a free platform to

self-hosting and people who are looking to switch from another host are all looking

for different things

bull We have a lot of different features so rather than trying to get them all into one post

or video itrsquos more effective to talk about one group of related features For example

you could pick lsquoease of usersquo as a theme and talk about easy sign up WordPress

being preinstalled on all WordPress hosting plans the Lyrical Host control panel

design and the one-to-one tech support

bull For price focus on everything being included with no extra hidden costs or services

Itrsquos often false economy to go for the lowest priced hosting because there are always

add-ons like with budget airlines Service usually budget as well ()

bull If you have time consider making your own bonuses for affiliate sign ups These

could include exclusive content time or resources from you that they get when

signing up for a Lyrical Host account You could offer these at the point of sale or

after your commission has been approved by looking at your affiliate dashboard

stats

Thanks for joining the Lyrical Host Affiliate Program we love having you here

Page 5: Brand new to affiliate marketing? This guide explains ...€¦ · marketing? This guide explains everything you need to know. ... create affiliate codes and links, view and track

copy w w w l y r i ca l h o s t c om 5

Refer people to Lyrical Host and you get up to $80 USD (or your equivalent currency)

when they buy their first hosting plan

Once your commission is confirmed (after 90 days of an active referral) and you reach

the $50 USD payout threshold you can choose from several payout options You can

even get an extra 10 added to your earnings by choosing Lyrical Host credit which is

used to pay for anyall of your Lyrical Host products and services

Your affiliate link or discount code drops a 90 day cookie so therersquos plenty of time for

conversions to happen Using a code means that even if the person clears their cookies

yoursquoll still earn your commission when they enter your code at checkout

Itrsquos completely free to register as a Lyrical Host affiliate and therersquos no cost to you for any

part of the program Please note you may not buy sell give or trade your Lyrical Host

affiliate account or any of the information or commissions within it

bull No minimum or maximum monthly sales

bull No sales targets

bull We donrsquot close your account for inactivity

bull Your commission never expires

bull Therersquos no minimum amount customers have to spend for you to qualify for

commission (eg some web hosts wonrsquot give you commission if they have a sale on

and you refer someone)

bull You donrsquot have to be a Lyrical Host customer to be an affiliate although it helps

copy w w w l y r i ca l h o s t c om 6

You can share affiliate links on your website social media emails or other peoplersquos

websites (eg forums) with permission Please donrsquot spam groups or forums

You can create your own lsquobonusesrsquo to persuade people to sign up using your link or code

such as free graphics packs discovery calls cheatsheets or workbooks of your making but

please donrsquot use our logo on them and please make it clear that it is a bonus offered by

you not us Bonuses may not include cash lsquocash backrsquo or other monetary incentives

including lottery tickets scratchcards cryptocurrencies gift certificates or similar You may

not use include create or promote raffles prize draws or similar for our products or

services

Please ensure you read all affiliate terms in full so you have a clear idea of everything

allowed If yoursquore unsure about anything just email affiliateslyricalhostcom and wersquoll be

in touch as soon as possible

What you need to know

We have a specific affiliate terms and conditions page which you agree to by registering

and using our affiliate program but below wersquove included a few important points we want

to specifically draw your attention to

If you have any questions about the affiliate program or need some help getting started

please email affiliateslyricalhostcom and wersquoll get back to you as soon as possible

Honest representation

One of our values as a company is honesty and we expect all Lyrical Host affiliates to

meet the same standards as our own This means we ask you to provide accurate true

details of our services and any offers yoursquore promoting and not make any false claims For

copy w w w l y r i ca l h o s t c om 7

example if yoursquore promoting the fact someone can get a 10 discount when using your

affiliate link please donrsquot tell them itrsquos a limited time only offer or only available through

you If yoursquore talking about our services please ensure that you check any facts against

our website or by asking us on live chat or via ticket to confirm

Self-eligibility

Please note that products and services you buy to use yourself are not eligible for your own

affiliate commission payouts

Additional Products

Affiliate links and codes apply for new customers only If another existing Lyrical Host

customer uses your link or code to buy an additional hosting plan for their account

commission will not be awarded to you

Payments

Commission will be pending from when the person yoursquove referred has paid for their own

services for 90 days to avoid loopholes Anyone you refer must be a hosting customer for

at least 90 days for you to receive commission The final value of commission will be

based on their plan at the 90 day mark So for example if someone uses your code to

buy a Tiny plan but then upgrades to a Mighty plan within the first 90 days you will get

the higher Mighty rate of commission

copy w w w l y r i ca l h o s t c om 8

Once yoursquove been accepted into the Affiliate Program you can log in to your Affiliate

Dashboard at httpshublyricalhostcomaffiliatephp

From here you can

bull Visit the Affiliate Resource Center which includes everything from banners to

infographics to help you promote Lyrical Host

bull Download this guide and the alternative version of this guide

bull View and change your affiliate details

bull View payment information and details including how much commission you can

earn per sale and what the payout threshold is for your particular currency

bull Read the affiliate program terms

bull Copy and paste code snippets to add affiliate links to your website

bull Get support

bull Request payout

bull See your pending available and withdrawn commission

bull Create view and delete discount codes and affiliate links

bull Track clicks and conversions

bull See a list of your available discount codes and affiliate links

bull Book an introductory one-on-one training session over Facebook Messenger

copy w w w l y r i ca l h o s t c om 9

Your affiliate links and discount codes

Simply copy and paste your unique link to use for banners text and so on Please ensure

all your affiliate links are disclosed in line with FTC requirements (see How To Disclose

Affiliate Links for more details) More information about creating and adding affiliate

links to your website email and social media posts is covered in the next section of this

guide

As well asinstead of using an affiliate link you can create a custom code to be used at

checkout This gives the person using it 10 off any hosting plan (any domain names in

the order are not discounted) and it tracks commission just like your affiliate link

You can create as many discount codes as you like So for example you could create

JENNISUBSCRIBER and send it out to your email list and JENNI10 and use it in your

website sidebar That way you can easily track where people have signed up from

You can also use discount codes to create campaigns with your own bonuses for example

JENNISUMMEREXCLUSIVE which could include a bonus workbook or coaching call

of your own creation If you have multiple websites you may want to create branded

discount codes for each eg BYJENNI LYRICALHOST CATBLOG

Discount codes are limited to letters and numbers and can be between 4 and 25

characters long Each code is unique to a person so if someone has already taken the

exact wording you wonrsquot be able to claim it for yourself

Each code has an unlimited number of uses and never expires If for some reason you

want to create a code that does expire please contact our support team and they can set

that up for you or you can delete your code any time and it will stop working

You can use an affiliate link a regular link with a discount code or an affiliate link with a

discount code Whichever you use will track your commission and all will earn you the

copy w w w l y r i ca l h o s t c om 10

same amount Please note that if yoursquore using a regular link + discount code you still need

to declare your affiliate status as per FTC standards

Important note If an affiliate code is entered at checkout it will override any affiliate

link So for example if someone visits your site clicks the affiliate link and then enters

someone elsersquos affiliate code at checkout to get their 10 off the code will take

precedence and the other affiliate will receive the commission If both code and link are

yours yoursquoll receive the commission once as normal

Only one discount code can be entered at checkout If a customer tries to enter two

discount codes from two different affiliates or promotions only the first one will count

Pending commission

From your Dashboard yoursquoll also be able to see any pending commission you have This is

a list of qualifying completed orders yoursquove referred within the past 89 days Pending

commission is marked with the word ldquoPendingrdquo next to it while commission available to

cash out is marked as ldquoAvailablerdquo

Available commission

After 90 days our system checks that the order is still active and the person in question

doesnrsquot have outstanding balance on their account If both these things are true then your

commission becomes confirmed and available If the customer has canceled their order it

will be marked ldquoCanceledrdquo If the order remains pending after 90 days please contact our

support team if yoursquod like further details on the situation

If a customer has bought a plan using your code or link but then upgrades to a higher

copy w w w l y r i ca l h o s t c om 11

plan within their first 90 days you get the higher rate of commission

Once you hit the payout threshold you can cash out any time You donrsquot have to empty

your account Depending on your location you have different payout options available to

you which may include Amazon gift certificate bank transfers Creative Market gift

certificate and hosting credit If you choose to put your earnings towards paying for your

Lyrical Host hosting plan or domain names we add an extra 10 on This is deposited

into your Lyrical Host account and money is withdrawn automatically to pay for your

Lyrical Host products and services as needed

To withdraw available commission please contact our team by clicking the rsquoRequest

withdrawalrsquo button in your Affiliate Dashboard and they will provide you with payout

options specific to your currency and location and arrange your payment as soon as

possible

If you have any questions please contact our team or email affiliateslyricalhostcom

copy w w w l y r i ca l h o s t c om 12

Yoursquore welcome to use affiliate links in other places too for example in forum signatures

but websites emails and social media networks tend to be the most common uses so

herersquos a quick run down of how to implement them If you need any help implementing

affiliate links or have any questions email us any time at affiliateslyricalhostcom and

wersquoll get back to you as soon as possible

Adding text links to your website

1 Generate and copy your affiliate link by logging into your Affiliate Dashboard and

scrolling down to ldquoCreate New Affiliate Linkrdquo You can choose what yoursquod like to call your

link for example ldquoWebsite Footerrdquo or ldquoMay 2018 Newsletterrdquo so you can remember where

you used it and see how many clicks and conversions it gets You can generate as many

links as you like and use them in different places (eg in your website footer and website

sidebar for different email or social media campaigns etc)

2 Open up your website pagepost editor and go to the HTML editor For WordPress

this consists of clicking the lsquoTextrsquo tab to the right of your content pane (the default is

lsquoVisualrsquo) For step-by-step instructions with images or to use image links instead of text

links take a look at the Link amp Image Code page in your Affiliate Dashboard

3Paste the following code

lta href=rdquoAFFILIATE LINKrdquo target=rdquo_blankrdquo rel=rdquonofollowrdquogtYOUR TEXT HEREltagt

Or use the code from the ldquoLink amp Image Coderdquo page linked above

4 Replace AFFILIATE LINK with your affiliate link from step 1

copy w w w l y r i ca l h o s t c om 13

5 Replace YOUR TEXT HERE with the text you want your visitors to see for the link in

your post

6 Save and preview your post clicking the link to make sure it follows through to our

website correctly

The ldquonofollowrdquo part of the code ensures that yoursquore not passing link equity (ie helping the

website in search engine rankings) The nofollow attribute is required by Google guidelines

for commercial links where you may be compensated so make sure you include it for links

to our website even if yoursquore just posting your discount code and not a direct affiliate link

You now need to disclose your affiliate link as outlined in the following section ldquoDisclosing

Affiliate Linksrdquo

Using text links on social media

Generate and copy your affiliate link by logging into your Affiliate Dashboard and

scrolling down to ldquoCreate New Affiliate Linkrdquo You can choose what yoursquod like to call

your link for example ldquoWebsite Footerrdquo or ldquoMay 2018 Newsletterrdquo so you can

remember where you used it and see how many clicks and conversions it gets

You can generate as many links as you like and use them in different places (eg in

your website footer and website sidebar for different email or social media

campaigns etc)

Paste your generated link into a post tweet or whatever your platform of choice uses

for posting messages Write your accompanying message and include AD ad or

sponsored at the end

copy w w w l y r i ca l h o s t c om 14

Affiliate links in emails

When adding affiliate links to your emails simply paste a link as normal or use your

email marketing software to hyperlink text or images accordingly You will still need to

disclose it as an affiliate link which is outlined below If you need any help with this for

your specific mail client or software just let us know

You now need to disclose your affiliate link as outlined in the following section

ldquoDisclosing Affiliate Linksrdquo

copy w w w l y r i ca l h o s t c om 15

Several years ago the Federal Trade Commission (FTC) introduced requirements for

online advertising that include rules on how affiliates should disclose their commercial

interests online While the FTC advises that their rules are in place for US-based

audiences and consumers many countries have similar guidelines The reality is that

as a responsible website owner and affiliate you want to abide by these guidelines for

all your visitors and followers because you canrsquot control the citizenship of the people

seeing your posts and in the interests of being trusted and transparent

The good news is that compliancy is straightforward and easy to implement

You must properly disclose any affiliate links you share or post on websites Your

disclosures must meet four requirements

Frequent Your disclosure must appear on every post or page that has a review

recommendation comment or article that promotes a product or service for which

you may receive compensation or have done in the past

Clear It must be immediately obvious that you may receive compensation from the

links or content included on your page If you are reviewing comparing or ranking

brands and commission or conversion rates affect the order or your placement of

them you must clearly state this and not imply or convey neutrality

It must be clear that a commission is paid for purchases made through links in the

page or post Yoursquore not allowed to use vague statements in your disclosure such as

ldquoWe may include links to websites that help support our ownrdquo

copy w w w l y r i ca l h o s t c om 16

Conspicuous The disclosure must be clear and easy to see with no scrolling required

It should begin with the word ldquoDisclosurerdquo Prominently and permanently display

disclosures so they are unlikely to be missed by your visitors and ensure the size and

visual contrast are reasonable For the disclosure to be considered clear the font

should be at least as large as the main text on the page and clearly visible in terms of

color

Require No Action Your disclosure must be immediately evident to a typical visitor

viewing your content on any kind of device using any operating system or browser A

visitor should not need to scroll click tap hover or perform any other action to learn

that you may receive compensation If you do include a clickable link or additional

information on hover over the text of the link or preview itself should disclose the fact

that you may receive compensation

The same guidance applies any time you endorse a product through affiliate links

whether itrsquos on your website someone elsersquos on social media or in any other context

Never assume that your relationship with the brand is ldquoobviousrdquo and therefore doesnrsquot

need disclosing Always disclose

Disclosing affiliate links on your website

As an affiliate you must clearly disclose commission and commercial relationships with

any businesses that appear on your website in every instance they appear As such

you will need

bull A website privacy policy

bull A website disclosure policy

bull A disclosure statement on every page of your website that includes affiliate links

itrsquos not enough to make generalized statements or have a link to your disclosure

or privacy policy on its own

copy w w w l y r i ca l h o s t c om 17

The closer your disclaimer is to your recommendation the better Your readers

shouldnrsquot need to scroll to read your disclaimer after your affiliate links appear on the

page For that reason wersquod recommend putting your disclaimer at the top of your

post rather than the bottom for total transparency

Herersquos an example disclosure you could include at the top of your blog posts (feel free

to copy and paste for your own website ndash please note we are not lawyers and this isn rsquot

legal advice)

Disclosure This post contains affiliate links and I receive a commission if you visit a

link and buy something on my recommendation Purchasing via an affiliate link

doesnrsquot cost you any extra and I only recommend products and services I trust All

opinions are my own For more details see my disclosure policy [LINK] and privacy

policy [LINK]

You must also declare your affiliate links on social media using AD ad or

sponsored on your image or in clearly viewable unmissable text

For more information common questions and further details about disclosing links on

social media please see our blog post How To Disclose Affiliate Links

copy w w w l y r i ca l h o s t c om 18

About Lyrical Host

(Feel free to use the information below as you wish and pull direct quotes from it Wersquod

recommend rewriting big chunks in your own words though in the interests of avoiding

duplicate content issues and giving it your own voice)

Lyrical Host is a web hosting company with a difference We pride ourselves on

transparent pricing and honest services with no hidden costs or upsells We offer premium

managed hosting without the usual premium managed hosting price tag

Our mission is to make WordPress blogging and website ownership easy affordable and

hassle-free We take as much off your plate as possible so you can spend more time doing

the things you love We migrate websites and email for free even from Blogger and

WordPresscom

We speak your language - we specialize in hosting for bloggers so wersquore in a position to

advise on tools plugins structuring blogs and even things like content marketing SEO

and media kits

All of our hosting plans include all the features and services you need SSL certificates

email addresses automatic daily backups and one-to-one support Our hosting is

optimized for WordPress and it comes preinstalled along with our bespoke caching plugin

for even better page speeds Every month we send out exclusive stock photos and design

blogging resources to help you take your website to the next level

copy w w w l y r i ca l h o s t c om 19

We care about your blog just as much as you do

We have a number of built-in features to make your life easier including automatic

WordPress core updates a support team headed by WordPress developers integrated

speed and security features and on-demand malware scanning and clean up Wersquore here

for you beyond just web hosting ndash we can even set up Google Analytics or install your

Facebook Pixel for you at no extra cost We donrsquot tell you to hire a developer if you have a

WordPress-specific question or problem ndash itrsquos like having your own tech team on hand

Wersquore always adding new features and freebies so the longer yoursquore with us the more

value you get We believe in rewarding customers for their loyalty not just offering new

customers all the best things

We support our customers however we can including free one-to-one help sessions on

Facebook messenger matching you to partners or accountability buddies and sharing

your content on Twitter

We want to make a difference

We commission independent professional creatives including photographers designers

and illustrators to create beautiful custom resources that we provide free to our hosting

customers every month Itrsquos a win-win we help support others in the web industry and our

customers at the same time

Each month some of your hosting spend goes directly to non-profits and charitable

causes all over the world Some of the causes we support include childrenrsquos education in

Mozambique and mental health help for people across Africa and Asia

copy w w w l y r i ca l h o s t c om 20

Every year on your Lyrical Host anniversary we plant a tree for you somewhere in the

world to offset carbon use Known as your anniversa-tree itrsquos a great way to

commemorate the past year and look forward to the year to come

copy w w w l y r i ca l h o s t c om 21

Typical Lyrical Host Customer Profiles

The typical Lyrical Host customer is very different to the typical web hosting customer and

this is important to remember when yoursquore promoting us All of them are passionate about

their website and are prepared to pay a reasonable amount for a great service We donrsquot

present ourselves as the cheapest option but we always want to provide the most value

and the best service

We have a wide variety of customers at Lyrical Host but the majority of them have many

or all of the following traits

bull Approximately 97 of our customers are women or identify as women (this is a

strong contrast to the web hosting industry in general which is about 80-90 male

dominated)

bull Likely to be between 18 and 55

bull Are primarily from the UK and USA with Canada and Australia not far behind (we

have customers in six continents dispersed all over the world but those are the main

areas)

bull Are most often bloggers but may also have a related online business (as a virtual

assistant web designer coach strategist social media manager etc)

bull Are typically very familyhome-oriented

bull Very passionate about their blogwebsite in and of itself (eg they didnrsquot start

blogging as a get rich quick scheme they genuinely care about their site)

bull Have a strong drive and determination to succeed at what they do

copy w w w l y r i ca l h o s t c om 22

bull Are very goal and achievement-orientated

bull Choose the best over the cheapest where they can reasonably afford to do so

bull Often underestimate their skills especially technology-related skills

bull Love to learn

bull Have above average intelligence

bull Care about maintaining a good reputation and how they come across to people

bull Are very strong Better at overcoming life challenges than they give themselves credit

for

bull Care about their impact on the world particularly with regards to people animals

andor the environment

bull Always want more time to work on their website or fun related tasks (eg social

media)

bull Donrsquot particularly enjoy performing website management or technical tasks

themselves

bull Would still blog for fun even if their blog didnrsquot make them a penny

bull Some of the most common interests include but arenrsquot limited to yoga craft

beauty parenting writing about long-term physical or mental illness DIY books

films vegetarianismveganism fashion travel writing about blogging and social

media and reviews

copy w w w l y r i ca l h o s t c om 23

The ideal Lyrical Host customer doesnrsquot

bull See blogging or websites as a get rich quick scheme

bull Continually switch platforms or drop websites

bull Buy solely based on the cheapest possible price

bull Give up easily or lack commitment

bull Spam or use misleading statements or business practices on their website

We have a very specific customer base and wersquore very protective of our community

Wersquove been known to recommend our competitors to a few prospective customers

because we didnrsquot feel they were a good fit for our community (itrsquos important to us that as

a loyal customer you have good neighbors who wonrsquot spam or scam are respectful to our

staff and who wonrsquot ruin the reputation of our mail or web servers for everyone else)

We also have a moral code as part of our terms and conditions because being inclusive is

one of our core values One way to look at it is think about whether the people likely to

come across your link or recommendation are ones yoursquod trust enough to leave your bag

or laptop alone with and consider the membership type of groups and forums carefully

before posting

copy w w w l y r i ca l h o s t c om 24

Useful Links For Affiliate Resources amp Content

The Affiliate Resource Center

The Affiliate Resource Center has all kinds of graphics copy and paste docs information

and other downloads Wersquore continually adding to your library of affiliate materials so

therersquos always something fresh for you to use Yoursquore also welcome to create your own

affiliate materials whether text visual audio or video We just politely ask that you donrsquot

alter our logo in any way other than resizing it

Affiliate materials are subject to change so that they donrsquot get stale so we recommend

that if there are any you really want to use you download them as soon as possible in

case theyrsquove been removed when you come back to them

Bonus Resources

As Lyrical Host has a very specific target customer base of female bloggers entrepreneurs

and small business owners wersquore able to provide affiliate materials that directly appeal to

your audience In addition to the banners mockups feature lists blog post titles and other

goodies in the Affiliate Center we also have a range of goodies you can use yourself or

pass on to your visitors so they can get a taste of what itrsquos like to host with us

You could offer them as downloads in your email newsletters blog posts or wherever you

like as long as you link to us and explicitly mention theyrsquore provided by us and may not be

resold or redistributed in their existing form If yoursquore not sure if your intended use is

permitted please email affiliateslyricalhostcom and ask (most likely the answer will be

yes)

copy w w w l y r i ca l h o s t c om 25

Bonus extras are changed regularly so you can use them in your own campaigns and

marketing and take the form of free stock photos branded guides checklists and design

resources Therersquos a collection in your Affiliate Resource Center labeled lsquoFree Resource

Samplesrsquo and yoursquoll also find more on our Free Resources page at https

wwwlyricalhostcomfree-resources

Videos

We regularly add videos to YouTube channel youtubecomlyricalhost which yoursquore free to

embed in your posts or share directly To get you started here are a couple of links

bull What Makes Lyrical Host Different httpswwwyoutubecomwatch

v=iKJ6vourEQgampt

bull Lyrical Host vs SiteGround httpswwwyoutubecomwatchv=0EMxvFmt5D0

Popular Blog Posts

bull Essential Free WordPress Plugins httpswwwlyricalhostcom20177-free-

wordpress-plugins-you-need-for-your-blog

bull Free Feminine WordPress Themes httpswwwlyricalhostcom201740-elegantly-

feminine-free-wordpress-themes

bull How To Look After Your WordPress Website httpswwwlyricalhostcom2018how-

to-look-after-your-wordpress-website

bull Websites For Culturally Diverse Stock Photos httpswwwlyricalhostcom201720-

websites-to-download-culturally-diverse-stock-photos

copy w w w l y r i ca l h o s t c om 26

Useful Website Links

bull WordPress Hosting httpswwwwlyricalhostcomwordpress-hosting

bull Pageweaver Hosting (our page builder) httpswwwlyricalhostcompageweaver

bull Free migrations httpswwwlyricalhostcommigrating-lyrical-host

bull Free resources httpswwwlyricalhostcomfree-resources

bull WordPress Video Tutorials httpswwwlyricalhostcomwordpress-video-tutorials

copy w w w l y r i ca l h o s t c om 27

Tips For Recommending Us On Social Media

One of the most effective and quickest ways to make an affiliate sale is by posting on

social media Replying to threads in your Facebook groups where someone is asking for

hosting recommendations can be even better than your own posts because you know that

person is ready to buy

Check the group rules regarding links (some let you tag Facebook Pages even if yoursquore not

allowed to post external links ndash you can always drop us a message and let us know you

did it that way so we can track and add any applicable commission to your account

manually) Another option is to link to a blog post or other piece of content yoursquove written

about us (for ideas check out the Blog Prompts amp Ideas doc available as part of this

download) And of course you can use your affiliate link or discount code as long as you

declare it in line with FTC standards and any group requirements

If someone has asked for a recommendation and they list some specifics such as lsquoCan

anyone recommend a WordPress hosting company that offers really fast speedsrsquo itrsquos easy

enough to answer based on your own experiences or features of our tech (such as 100

SSD and our own secret sauce caching plugin more information on tech specs can be

found on our platform page)

However if their question is literally just lsquoCan anyone recommend a hosting companyrsquo

then itrsquos harder to answer One option is to ask them what theyrsquore looking for but

sometimes they donrsquot know or donrsquot reply to your comment so you could include a couple

of the following things

copy w w w l y r i ca l h o s t c om 28

bull Comments on support speed and reliability - these tend to be the things people

care about the most

bull If theyrsquore a new blogger knowing someone is there to help and genuinely cares

about supporting them and helping them with WordPress-specific questions such as

how to create an opt-in or what plugin to use for something

bull That they donrsquot have to worry about hidden costs or lsquoextrasrsquo ndash SSL certificates

automatic daily backups a minimum of six email addresses and malware scanning

and cleaning are all included at no extra cost

bull Free website (and email if needed) migrations Most other hosts donrsquot offer

migrations from sites like WordPresscom and Blogger but we do

bull No crazyhidden renewal prices for hosting or domains ndash they donrsquot have to worry

about prices increasing by 50 or 100 or more when itrsquos time to renew

bull Managed hosting means they get a better faster more reliable hosting experience

and there are WordPress experts available to them to help with specific problems

questions etc at no extra cost Many hosts will say lsquoThatrsquos third party software hire

a developerrsquo ndash we help with the issue or query

Itrsquos best to talk about what yoursquore comfortable with so donrsquot feel like you have to talk

about or mention any of these things ndash do what you feel is most authentic to you Often

just natural enthusiasm and a short but friendly recommendation is more than enough

copy w w w l y r i ca l h o s t c om 29

Images are great for getting peoplersquos attention so adding one of our mockups

(downloadable from the Affiliate Resource Center) a screenshot or an image showing our

latest bundle or giveaway can all help your post or comment stand out

Please ensure you always portray us accurately on social media and donrsquot make any false

claims If yoursquore unsure about something you want to say just drop us a Facebook

message at facebookcomlyricalhost or email affiliateslyricalhostcom and wersquoll get

right back to you

Be open to answering questions or feel free to direct people to us to answer questions on

Facebook messenger As long as they tell us you sent us (and you let us know too) we can

add affiliate commission to your account even if they donrsquot use your codelink

copy w w w l y r i ca l h o s t c om 30

Final Pointers

bull Use different posts to cater for different target audiences for example people who

are looking to start a blog people who are looking to move from a free platform to

self-hosting and people who are looking to switch from another host are all looking

for different things

bull We have a lot of different features so rather than trying to get them all into one post

or video itrsquos more effective to talk about one group of related features For example

you could pick lsquoease of usersquo as a theme and talk about easy sign up WordPress

being preinstalled on all WordPress hosting plans the Lyrical Host control panel

design and the one-to-one tech support

bull For price focus on everything being included with no extra hidden costs or services

Itrsquos often false economy to go for the lowest priced hosting because there are always

add-ons like with budget airlines Service usually budget as well ()

bull If you have time consider making your own bonuses for affiliate sign ups These

could include exclusive content time or resources from you that they get when

signing up for a Lyrical Host account You could offer these at the point of sale or

after your commission has been approved by looking at your affiliate dashboard

stats

Thanks for joining the Lyrical Host Affiliate Program we love having you here

Page 6: Brand new to affiliate marketing? This guide explains ...€¦ · marketing? This guide explains everything you need to know. ... create affiliate codes and links, view and track

copy w w w l y r i ca l h o s t c om 6

You can share affiliate links on your website social media emails or other peoplersquos

websites (eg forums) with permission Please donrsquot spam groups or forums

You can create your own lsquobonusesrsquo to persuade people to sign up using your link or code

such as free graphics packs discovery calls cheatsheets or workbooks of your making but

please donrsquot use our logo on them and please make it clear that it is a bonus offered by

you not us Bonuses may not include cash lsquocash backrsquo or other monetary incentives

including lottery tickets scratchcards cryptocurrencies gift certificates or similar You may

not use include create or promote raffles prize draws or similar for our products or

services

Please ensure you read all affiliate terms in full so you have a clear idea of everything

allowed If yoursquore unsure about anything just email affiliateslyricalhostcom and wersquoll be

in touch as soon as possible

What you need to know

We have a specific affiliate terms and conditions page which you agree to by registering

and using our affiliate program but below wersquove included a few important points we want

to specifically draw your attention to

If you have any questions about the affiliate program or need some help getting started

please email affiliateslyricalhostcom and wersquoll get back to you as soon as possible

Honest representation

One of our values as a company is honesty and we expect all Lyrical Host affiliates to

meet the same standards as our own This means we ask you to provide accurate true

details of our services and any offers yoursquore promoting and not make any false claims For

copy w w w l y r i ca l h o s t c om 7

example if yoursquore promoting the fact someone can get a 10 discount when using your

affiliate link please donrsquot tell them itrsquos a limited time only offer or only available through

you If yoursquore talking about our services please ensure that you check any facts against

our website or by asking us on live chat or via ticket to confirm

Self-eligibility

Please note that products and services you buy to use yourself are not eligible for your own

affiliate commission payouts

Additional Products

Affiliate links and codes apply for new customers only If another existing Lyrical Host

customer uses your link or code to buy an additional hosting plan for their account

commission will not be awarded to you

Payments

Commission will be pending from when the person yoursquove referred has paid for their own

services for 90 days to avoid loopholes Anyone you refer must be a hosting customer for

at least 90 days for you to receive commission The final value of commission will be

based on their plan at the 90 day mark So for example if someone uses your code to

buy a Tiny plan but then upgrades to a Mighty plan within the first 90 days you will get

the higher Mighty rate of commission

copy w w w l y r i ca l h o s t c om 8

Once yoursquove been accepted into the Affiliate Program you can log in to your Affiliate

Dashboard at httpshublyricalhostcomaffiliatephp

From here you can

bull Visit the Affiliate Resource Center which includes everything from banners to

infographics to help you promote Lyrical Host

bull Download this guide and the alternative version of this guide

bull View and change your affiliate details

bull View payment information and details including how much commission you can

earn per sale and what the payout threshold is for your particular currency

bull Read the affiliate program terms

bull Copy and paste code snippets to add affiliate links to your website

bull Get support

bull Request payout

bull See your pending available and withdrawn commission

bull Create view and delete discount codes and affiliate links

bull Track clicks and conversions

bull See a list of your available discount codes and affiliate links

bull Book an introductory one-on-one training session over Facebook Messenger

copy w w w l y r i ca l h o s t c om 9

Your affiliate links and discount codes

Simply copy and paste your unique link to use for banners text and so on Please ensure

all your affiliate links are disclosed in line with FTC requirements (see How To Disclose

Affiliate Links for more details) More information about creating and adding affiliate

links to your website email and social media posts is covered in the next section of this

guide

As well asinstead of using an affiliate link you can create a custom code to be used at

checkout This gives the person using it 10 off any hosting plan (any domain names in

the order are not discounted) and it tracks commission just like your affiliate link

You can create as many discount codes as you like So for example you could create

JENNISUBSCRIBER and send it out to your email list and JENNI10 and use it in your

website sidebar That way you can easily track where people have signed up from

You can also use discount codes to create campaigns with your own bonuses for example

JENNISUMMEREXCLUSIVE which could include a bonus workbook or coaching call

of your own creation If you have multiple websites you may want to create branded

discount codes for each eg BYJENNI LYRICALHOST CATBLOG

Discount codes are limited to letters and numbers and can be between 4 and 25

characters long Each code is unique to a person so if someone has already taken the

exact wording you wonrsquot be able to claim it for yourself

Each code has an unlimited number of uses and never expires If for some reason you

want to create a code that does expire please contact our support team and they can set

that up for you or you can delete your code any time and it will stop working

You can use an affiliate link a regular link with a discount code or an affiliate link with a

discount code Whichever you use will track your commission and all will earn you the

copy w w w l y r i ca l h o s t c om 10

same amount Please note that if yoursquore using a regular link + discount code you still need

to declare your affiliate status as per FTC standards

Important note If an affiliate code is entered at checkout it will override any affiliate

link So for example if someone visits your site clicks the affiliate link and then enters

someone elsersquos affiliate code at checkout to get their 10 off the code will take

precedence and the other affiliate will receive the commission If both code and link are

yours yoursquoll receive the commission once as normal

Only one discount code can be entered at checkout If a customer tries to enter two

discount codes from two different affiliates or promotions only the first one will count

Pending commission

From your Dashboard yoursquoll also be able to see any pending commission you have This is

a list of qualifying completed orders yoursquove referred within the past 89 days Pending

commission is marked with the word ldquoPendingrdquo next to it while commission available to

cash out is marked as ldquoAvailablerdquo

Available commission

After 90 days our system checks that the order is still active and the person in question

doesnrsquot have outstanding balance on their account If both these things are true then your

commission becomes confirmed and available If the customer has canceled their order it

will be marked ldquoCanceledrdquo If the order remains pending after 90 days please contact our

support team if yoursquod like further details on the situation

If a customer has bought a plan using your code or link but then upgrades to a higher

copy w w w l y r i ca l h o s t c om 11

plan within their first 90 days you get the higher rate of commission

Once you hit the payout threshold you can cash out any time You donrsquot have to empty

your account Depending on your location you have different payout options available to

you which may include Amazon gift certificate bank transfers Creative Market gift

certificate and hosting credit If you choose to put your earnings towards paying for your

Lyrical Host hosting plan or domain names we add an extra 10 on This is deposited

into your Lyrical Host account and money is withdrawn automatically to pay for your

Lyrical Host products and services as needed

To withdraw available commission please contact our team by clicking the rsquoRequest

withdrawalrsquo button in your Affiliate Dashboard and they will provide you with payout

options specific to your currency and location and arrange your payment as soon as

possible

If you have any questions please contact our team or email affiliateslyricalhostcom

copy w w w l y r i ca l h o s t c om 12

Yoursquore welcome to use affiliate links in other places too for example in forum signatures

but websites emails and social media networks tend to be the most common uses so

herersquos a quick run down of how to implement them If you need any help implementing

affiliate links or have any questions email us any time at affiliateslyricalhostcom and

wersquoll get back to you as soon as possible

Adding text links to your website

1 Generate and copy your affiliate link by logging into your Affiliate Dashboard and

scrolling down to ldquoCreate New Affiliate Linkrdquo You can choose what yoursquod like to call your

link for example ldquoWebsite Footerrdquo or ldquoMay 2018 Newsletterrdquo so you can remember where

you used it and see how many clicks and conversions it gets You can generate as many

links as you like and use them in different places (eg in your website footer and website

sidebar for different email or social media campaigns etc)

2 Open up your website pagepost editor and go to the HTML editor For WordPress

this consists of clicking the lsquoTextrsquo tab to the right of your content pane (the default is

lsquoVisualrsquo) For step-by-step instructions with images or to use image links instead of text

links take a look at the Link amp Image Code page in your Affiliate Dashboard

3Paste the following code

lta href=rdquoAFFILIATE LINKrdquo target=rdquo_blankrdquo rel=rdquonofollowrdquogtYOUR TEXT HEREltagt

Or use the code from the ldquoLink amp Image Coderdquo page linked above

4 Replace AFFILIATE LINK with your affiliate link from step 1

copy w w w l y r i ca l h o s t c om 13

5 Replace YOUR TEXT HERE with the text you want your visitors to see for the link in

your post

6 Save and preview your post clicking the link to make sure it follows through to our

website correctly

The ldquonofollowrdquo part of the code ensures that yoursquore not passing link equity (ie helping the

website in search engine rankings) The nofollow attribute is required by Google guidelines

for commercial links where you may be compensated so make sure you include it for links

to our website even if yoursquore just posting your discount code and not a direct affiliate link

You now need to disclose your affiliate link as outlined in the following section ldquoDisclosing

Affiliate Linksrdquo

Using text links on social media

Generate and copy your affiliate link by logging into your Affiliate Dashboard and

scrolling down to ldquoCreate New Affiliate Linkrdquo You can choose what yoursquod like to call

your link for example ldquoWebsite Footerrdquo or ldquoMay 2018 Newsletterrdquo so you can

remember where you used it and see how many clicks and conversions it gets

You can generate as many links as you like and use them in different places (eg in

your website footer and website sidebar for different email or social media

campaigns etc)

Paste your generated link into a post tweet or whatever your platform of choice uses

for posting messages Write your accompanying message and include AD ad or

sponsored at the end

copy w w w l y r i ca l h o s t c om 14

Affiliate links in emails

When adding affiliate links to your emails simply paste a link as normal or use your

email marketing software to hyperlink text or images accordingly You will still need to

disclose it as an affiliate link which is outlined below If you need any help with this for

your specific mail client or software just let us know

You now need to disclose your affiliate link as outlined in the following section

ldquoDisclosing Affiliate Linksrdquo

copy w w w l y r i ca l h o s t c om 15

Several years ago the Federal Trade Commission (FTC) introduced requirements for

online advertising that include rules on how affiliates should disclose their commercial

interests online While the FTC advises that their rules are in place for US-based

audiences and consumers many countries have similar guidelines The reality is that

as a responsible website owner and affiliate you want to abide by these guidelines for

all your visitors and followers because you canrsquot control the citizenship of the people

seeing your posts and in the interests of being trusted and transparent

The good news is that compliancy is straightforward and easy to implement

You must properly disclose any affiliate links you share or post on websites Your

disclosures must meet four requirements

Frequent Your disclosure must appear on every post or page that has a review

recommendation comment or article that promotes a product or service for which

you may receive compensation or have done in the past

Clear It must be immediately obvious that you may receive compensation from the

links or content included on your page If you are reviewing comparing or ranking

brands and commission or conversion rates affect the order or your placement of

them you must clearly state this and not imply or convey neutrality

It must be clear that a commission is paid for purchases made through links in the

page or post Yoursquore not allowed to use vague statements in your disclosure such as

ldquoWe may include links to websites that help support our ownrdquo

copy w w w l y r i ca l h o s t c om 16

Conspicuous The disclosure must be clear and easy to see with no scrolling required

It should begin with the word ldquoDisclosurerdquo Prominently and permanently display

disclosures so they are unlikely to be missed by your visitors and ensure the size and

visual contrast are reasonable For the disclosure to be considered clear the font

should be at least as large as the main text on the page and clearly visible in terms of

color

Require No Action Your disclosure must be immediately evident to a typical visitor

viewing your content on any kind of device using any operating system or browser A

visitor should not need to scroll click tap hover or perform any other action to learn

that you may receive compensation If you do include a clickable link or additional

information on hover over the text of the link or preview itself should disclose the fact

that you may receive compensation

The same guidance applies any time you endorse a product through affiliate links

whether itrsquos on your website someone elsersquos on social media or in any other context

Never assume that your relationship with the brand is ldquoobviousrdquo and therefore doesnrsquot

need disclosing Always disclose

Disclosing affiliate links on your website

As an affiliate you must clearly disclose commission and commercial relationships with

any businesses that appear on your website in every instance they appear As such

you will need

bull A website privacy policy

bull A website disclosure policy

bull A disclosure statement on every page of your website that includes affiliate links

itrsquos not enough to make generalized statements or have a link to your disclosure

or privacy policy on its own

copy w w w l y r i ca l h o s t c om 17

The closer your disclaimer is to your recommendation the better Your readers

shouldnrsquot need to scroll to read your disclaimer after your affiliate links appear on the

page For that reason wersquod recommend putting your disclaimer at the top of your

post rather than the bottom for total transparency

Herersquos an example disclosure you could include at the top of your blog posts (feel free

to copy and paste for your own website ndash please note we are not lawyers and this isn rsquot

legal advice)

Disclosure This post contains affiliate links and I receive a commission if you visit a

link and buy something on my recommendation Purchasing via an affiliate link

doesnrsquot cost you any extra and I only recommend products and services I trust All

opinions are my own For more details see my disclosure policy [LINK] and privacy

policy [LINK]

You must also declare your affiliate links on social media using AD ad or

sponsored on your image or in clearly viewable unmissable text

For more information common questions and further details about disclosing links on

social media please see our blog post How To Disclose Affiliate Links

copy w w w l y r i ca l h o s t c om 18

About Lyrical Host

(Feel free to use the information below as you wish and pull direct quotes from it Wersquod

recommend rewriting big chunks in your own words though in the interests of avoiding

duplicate content issues and giving it your own voice)

Lyrical Host is a web hosting company with a difference We pride ourselves on

transparent pricing and honest services with no hidden costs or upsells We offer premium

managed hosting without the usual premium managed hosting price tag

Our mission is to make WordPress blogging and website ownership easy affordable and

hassle-free We take as much off your plate as possible so you can spend more time doing

the things you love We migrate websites and email for free even from Blogger and

WordPresscom

We speak your language - we specialize in hosting for bloggers so wersquore in a position to

advise on tools plugins structuring blogs and even things like content marketing SEO

and media kits

All of our hosting plans include all the features and services you need SSL certificates

email addresses automatic daily backups and one-to-one support Our hosting is

optimized for WordPress and it comes preinstalled along with our bespoke caching plugin

for even better page speeds Every month we send out exclusive stock photos and design

blogging resources to help you take your website to the next level

copy w w w l y r i ca l h o s t c om 19

We care about your blog just as much as you do

We have a number of built-in features to make your life easier including automatic

WordPress core updates a support team headed by WordPress developers integrated

speed and security features and on-demand malware scanning and clean up Wersquore here

for you beyond just web hosting ndash we can even set up Google Analytics or install your

Facebook Pixel for you at no extra cost We donrsquot tell you to hire a developer if you have a

WordPress-specific question or problem ndash itrsquos like having your own tech team on hand

Wersquore always adding new features and freebies so the longer yoursquore with us the more

value you get We believe in rewarding customers for their loyalty not just offering new

customers all the best things

We support our customers however we can including free one-to-one help sessions on

Facebook messenger matching you to partners or accountability buddies and sharing

your content on Twitter

We want to make a difference

We commission independent professional creatives including photographers designers

and illustrators to create beautiful custom resources that we provide free to our hosting

customers every month Itrsquos a win-win we help support others in the web industry and our

customers at the same time

Each month some of your hosting spend goes directly to non-profits and charitable

causes all over the world Some of the causes we support include childrenrsquos education in

Mozambique and mental health help for people across Africa and Asia

copy w w w l y r i ca l h o s t c om 20

Every year on your Lyrical Host anniversary we plant a tree for you somewhere in the

world to offset carbon use Known as your anniversa-tree itrsquos a great way to

commemorate the past year and look forward to the year to come

copy w w w l y r i ca l h o s t c om 21

Typical Lyrical Host Customer Profiles

The typical Lyrical Host customer is very different to the typical web hosting customer and

this is important to remember when yoursquore promoting us All of them are passionate about

their website and are prepared to pay a reasonable amount for a great service We donrsquot

present ourselves as the cheapest option but we always want to provide the most value

and the best service

We have a wide variety of customers at Lyrical Host but the majority of them have many

or all of the following traits

bull Approximately 97 of our customers are women or identify as women (this is a

strong contrast to the web hosting industry in general which is about 80-90 male

dominated)

bull Likely to be between 18 and 55

bull Are primarily from the UK and USA with Canada and Australia not far behind (we

have customers in six continents dispersed all over the world but those are the main

areas)

bull Are most often bloggers but may also have a related online business (as a virtual

assistant web designer coach strategist social media manager etc)

bull Are typically very familyhome-oriented

bull Very passionate about their blogwebsite in and of itself (eg they didnrsquot start

blogging as a get rich quick scheme they genuinely care about their site)

bull Have a strong drive and determination to succeed at what they do

copy w w w l y r i ca l h o s t c om 22

bull Are very goal and achievement-orientated

bull Choose the best over the cheapest where they can reasonably afford to do so

bull Often underestimate their skills especially technology-related skills

bull Love to learn

bull Have above average intelligence

bull Care about maintaining a good reputation and how they come across to people

bull Are very strong Better at overcoming life challenges than they give themselves credit

for

bull Care about their impact on the world particularly with regards to people animals

andor the environment

bull Always want more time to work on their website or fun related tasks (eg social

media)

bull Donrsquot particularly enjoy performing website management or technical tasks

themselves

bull Would still blog for fun even if their blog didnrsquot make them a penny

bull Some of the most common interests include but arenrsquot limited to yoga craft

beauty parenting writing about long-term physical or mental illness DIY books

films vegetarianismveganism fashion travel writing about blogging and social

media and reviews

copy w w w l y r i ca l h o s t c om 23

The ideal Lyrical Host customer doesnrsquot

bull See blogging or websites as a get rich quick scheme

bull Continually switch platforms or drop websites

bull Buy solely based on the cheapest possible price

bull Give up easily or lack commitment

bull Spam or use misleading statements or business practices on their website

We have a very specific customer base and wersquore very protective of our community

Wersquove been known to recommend our competitors to a few prospective customers

because we didnrsquot feel they were a good fit for our community (itrsquos important to us that as

a loyal customer you have good neighbors who wonrsquot spam or scam are respectful to our

staff and who wonrsquot ruin the reputation of our mail or web servers for everyone else)

We also have a moral code as part of our terms and conditions because being inclusive is

one of our core values One way to look at it is think about whether the people likely to

come across your link or recommendation are ones yoursquod trust enough to leave your bag

or laptop alone with and consider the membership type of groups and forums carefully

before posting

copy w w w l y r i ca l h o s t c om 24

Useful Links For Affiliate Resources amp Content

The Affiliate Resource Center

The Affiliate Resource Center has all kinds of graphics copy and paste docs information

and other downloads Wersquore continually adding to your library of affiliate materials so

therersquos always something fresh for you to use Yoursquore also welcome to create your own

affiliate materials whether text visual audio or video We just politely ask that you donrsquot

alter our logo in any way other than resizing it

Affiliate materials are subject to change so that they donrsquot get stale so we recommend

that if there are any you really want to use you download them as soon as possible in

case theyrsquove been removed when you come back to them

Bonus Resources

As Lyrical Host has a very specific target customer base of female bloggers entrepreneurs

and small business owners wersquore able to provide affiliate materials that directly appeal to

your audience In addition to the banners mockups feature lists blog post titles and other

goodies in the Affiliate Center we also have a range of goodies you can use yourself or

pass on to your visitors so they can get a taste of what itrsquos like to host with us

You could offer them as downloads in your email newsletters blog posts or wherever you

like as long as you link to us and explicitly mention theyrsquore provided by us and may not be

resold or redistributed in their existing form If yoursquore not sure if your intended use is

permitted please email affiliateslyricalhostcom and ask (most likely the answer will be

yes)

copy w w w l y r i ca l h o s t c om 25

Bonus extras are changed regularly so you can use them in your own campaigns and

marketing and take the form of free stock photos branded guides checklists and design

resources Therersquos a collection in your Affiliate Resource Center labeled lsquoFree Resource

Samplesrsquo and yoursquoll also find more on our Free Resources page at https

wwwlyricalhostcomfree-resources

Videos

We regularly add videos to YouTube channel youtubecomlyricalhost which yoursquore free to

embed in your posts or share directly To get you started here are a couple of links

bull What Makes Lyrical Host Different httpswwwyoutubecomwatch

v=iKJ6vourEQgampt

bull Lyrical Host vs SiteGround httpswwwyoutubecomwatchv=0EMxvFmt5D0

Popular Blog Posts

bull Essential Free WordPress Plugins httpswwwlyricalhostcom20177-free-

wordpress-plugins-you-need-for-your-blog

bull Free Feminine WordPress Themes httpswwwlyricalhostcom201740-elegantly-

feminine-free-wordpress-themes

bull How To Look After Your WordPress Website httpswwwlyricalhostcom2018how-

to-look-after-your-wordpress-website

bull Websites For Culturally Diverse Stock Photos httpswwwlyricalhostcom201720-

websites-to-download-culturally-diverse-stock-photos

copy w w w l y r i ca l h o s t c om 26

Useful Website Links

bull WordPress Hosting httpswwwwlyricalhostcomwordpress-hosting

bull Pageweaver Hosting (our page builder) httpswwwlyricalhostcompageweaver

bull Free migrations httpswwwlyricalhostcommigrating-lyrical-host

bull Free resources httpswwwlyricalhostcomfree-resources

bull WordPress Video Tutorials httpswwwlyricalhostcomwordpress-video-tutorials

copy w w w l y r i ca l h o s t c om 27

Tips For Recommending Us On Social Media

One of the most effective and quickest ways to make an affiliate sale is by posting on

social media Replying to threads in your Facebook groups where someone is asking for

hosting recommendations can be even better than your own posts because you know that

person is ready to buy

Check the group rules regarding links (some let you tag Facebook Pages even if yoursquore not

allowed to post external links ndash you can always drop us a message and let us know you

did it that way so we can track and add any applicable commission to your account

manually) Another option is to link to a blog post or other piece of content yoursquove written

about us (for ideas check out the Blog Prompts amp Ideas doc available as part of this

download) And of course you can use your affiliate link or discount code as long as you

declare it in line with FTC standards and any group requirements

If someone has asked for a recommendation and they list some specifics such as lsquoCan

anyone recommend a WordPress hosting company that offers really fast speedsrsquo itrsquos easy

enough to answer based on your own experiences or features of our tech (such as 100

SSD and our own secret sauce caching plugin more information on tech specs can be

found on our platform page)

However if their question is literally just lsquoCan anyone recommend a hosting companyrsquo

then itrsquos harder to answer One option is to ask them what theyrsquore looking for but

sometimes they donrsquot know or donrsquot reply to your comment so you could include a couple

of the following things

copy w w w l y r i ca l h o s t c om 28

bull Comments on support speed and reliability - these tend to be the things people

care about the most

bull If theyrsquore a new blogger knowing someone is there to help and genuinely cares

about supporting them and helping them with WordPress-specific questions such as

how to create an opt-in or what plugin to use for something

bull That they donrsquot have to worry about hidden costs or lsquoextrasrsquo ndash SSL certificates

automatic daily backups a minimum of six email addresses and malware scanning

and cleaning are all included at no extra cost

bull Free website (and email if needed) migrations Most other hosts donrsquot offer

migrations from sites like WordPresscom and Blogger but we do

bull No crazyhidden renewal prices for hosting or domains ndash they donrsquot have to worry

about prices increasing by 50 or 100 or more when itrsquos time to renew

bull Managed hosting means they get a better faster more reliable hosting experience

and there are WordPress experts available to them to help with specific problems

questions etc at no extra cost Many hosts will say lsquoThatrsquos third party software hire

a developerrsquo ndash we help with the issue or query

Itrsquos best to talk about what yoursquore comfortable with so donrsquot feel like you have to talk

about or mention any of these things ndash do what you feel is most authentic to you Often

just natural enthusiasm and a short but friendly recommendation is more than enough

copy w w w l y r i ca l h o s t c om 29

Images are great for getting peoplersquos attention so adding one of our mockups

(downloadable from the Affiliate Resource Center) a screenshot or an image showing our

latest bundle or giveaway can all help your post or comment stand out

Please ensure you always portray us accurately on social media and donrsquot make any false

claims If yoursquore unsure about something you want to say just drop us a Facebook

message at facebookcomlyricalhost or email affiliateslyricalhostcom and wersquoll get

right back to you

Be open to answering questions or feel free to direct people to us to answer questions on

Facebook messenger As long as they tell us you sent us (and you let us know too) we can

add affiliate commission to your account even if they donrsquot use your codelink

copy w w w l y r i ca l h o s t c om 30

Final Pointers

bull Use different posts to cater for different target audiences for example people who

are looking to start a blog people who are looking to move from a free platform to

self-hosting and people who are looking to switch from another host are all looking

for different things

bull We have a lot of different features so rather than trying to get them all into one post

or video itrsquos more effective to talk about one group of related features For example

you could pick lsquoease of usersquo as a theme and talk about easy sign up WordPress

being preinstalled on all WordPress hosting plans the Lyrical Host control panel

design and the one-to-one tech support

bull For price focus on everything being included with no extra hidden costs or services

Itrsquos often false economy to go for the lowest priced hosting because there are always

add-ons like with budget airlines Service usually budget as well ()

bull If you have time consider making your own bonuses for affiliate sign ups These

could include exclusive content time or resources from you that they get when

signing up for a Lyrical Host account You could offer these at the point of sale or

after your commission has been approved by looking at your affiliate dashboard

stats

Thanks for joining the Lyrical Host Affiliate Program we love having you here

Page 7: Brand new to affiliate marketing? This guide explains ...€¦ · marketing? This guide explains everything you need to know. ... create affiliate codes and links, view and track

copy w w w l y r i ca l h o s t c om 7

example if yoursquore promoting the fact someone can get a 10 discount when using your

affiliate link please donrsquot tell them itrsquos a limited time only offer or only available through

you If yoursquore talking about our services please ensure that you check any facts against

our website or by asking us on live chat or via ticket to confirm

Self-eligibility

Please note that products and services you buy to use yourself are not eligible for your own

affiliate commission payouts

Additional Products

Affiliate links and codes apply for new customers only If another existing Lyrical Host

customer uses your link or code to buy an additional hosting plan for their account

commission will not be awarded to you

Payments

Commission will be pending from when the person yoursquove referred has paid for their own

services for 90 days to avoid loopholes Anyone you refer must be a hosting customer for

at least 90 days for you to receive commission The final value of commission will be

based on their plan at the 90 day mark So for example if someone uses your code to

buy a Tiny plan but then upgrades to a Mighty plan within the first 90 days you will get

the higher Mighty rate of commission

copy w w w l y r i ca l h o s t c om 8

Once yoursquove been accepted into the Affiliate Program you can log in to your Affiliate

Dashboard at httpshublyricalhostcomaffiliatephp

From here you can

bull Visit the Affiliate Resource Center which includes everything from banners to

infographics to help you promote Lyrical Host

bull Download this guide and the alternative version of this guide

bull View and change your affiliate details

bull View payment information and details including how much commission you can

earn per sale and what the payout threshold is for your particular currency

bull Read the affiliate program terms

bull Copy and paste code snippets to add affiliate links to your website

bull Get support

bull Request payout

bull See your pending available and withdrawn commission

bull Create view and delete discount codes and affiliate links

bull Track clicks and conversions

bull See a list of your available discount codes and affiliate links

bull Book an introductory one-on-one training session over Facebook Messenger

copy w w w l y r i ca l h o s t c om 9

Your affiliate links and discount codes

Simply copy and paste your unique link to use for banners text and so on Please ensure

all your affiliate links are disclosed in line with FTC requirements (see How To Disclose

Affiliate Links for more details) More information about creating and adding affiliate

links to your website email and social media posts is covered in the next section of this

guide

As well asinstead of using an affiliate link you can create a custom code to be used at

checkout This gives the person using it 10 off any hosting plan (any domain names in

the order are not discounted) and it tracks commission just like your affiliate link

You can create as many discount codes as you like So for example you could create

JENNISUBSCRIBER and send it out to your email list and JENNI10 and use it in your

website sidebar That way you can easily track where people have signed up from

You can also use discount codes to create campaigns with your own bonuses for example

JENNISUMMEREXCLUSIVE which could include a bonus workbook or coaching call

of your own creation If you have multiple websites you may want to create branded

discount codes for each eg BYJENNI LYRICALHOST CATBLOG

Discount codes are limited to letters and numbers and can be between 4 and 25

characters long Each code is unique to a person so if someone has already taken the

exact wording you wonrsquot be able to claim it for yourself

Each code has an unlimited number of uses and never expires If for some reason you

want to create a code that does expire please contact our support team and they can set

that up for you or you can delete your code any time and it will stop working

You can use an affiliate link a regular link with a discount code or an affiliate link with a

discount code Whichever you use will track your commission and all will earn you the

copy w w w l y r i ca l h o s t c om 10

same amount Please note that if yoursquore using a regular link + discount code you still need

to declare your affiliate status as per FTC standards

Important note If an affiliate code is entered at checkout it will override any affiliate

link So for example if someone visits your site clicks the affiliate link and then enters

someone elsersquos affiliate code at checkout to get their 10 off the code will take

precedence and the other affiliate will receive the commission If both code and link are

yours yoursquoll receive the commission once as normal

Only one discount code can be entered at checkout If a customer tries to enter two

discount codes from two different affiliates or promotions only the first one will count

Pending commission

From your Dashboard yoursquoll also be able to see any pending commission you have This is

a list of qualifying completed orders yoursquove referred within the past 89 days Pending

commission is marked with the word ldquoPendingrdquo next to it while commission available to

cash out is marked as ldquoAvailablerdquo

Available commission

After 90 days our system checks that the order is still active and the person in question

doesnrsquot have outstanding balance on their account If both these things are true then your

commission becomes confirmed and available If the customer has canceled their order it

will be marked ldquoCanceledrdquo If the order remains pending after 90 days please contact our

support team if yoursquod like further details on the situation

If a customer has bought a plan using your code or link but then upgrades to a higher

copy w w w l y r i ca l h o s t c om 11

plan within their first 90 days you get the higher rate of commission

Once you hit the payout threshold you can cash out any time You donrsquot have to empty

your account Depending on your location you have different payout options available to

you which may include Amazon gift certificate bank transfers Creative Market gift

certificate and hosting credit If you choose to put your earnings towards paying for your

Lyrical Host hosting plan or domain names we add an extra 10 on This is deposited

into your Lyrical Host account and money is withdrawn automatically to pay for your

Lyrical Host products and services as needed

To withdraw available commission please contact our team by clicking the rsquoRequest

withdrawalrsquo button in your Affiliate Dashboard and they will provide you with payout

options specific to your currency and location and arrange your payment as soon as

possible

If you have any questions please contact our team or email affiliateslyricalhostcom

copy w w w l y r i ca l h o s t c om 12

Yoursquore welcome to use affiliate links in other places too for example in forum signatures

but websites emails and social media networks tend to be the most common uses so

herersquos a quick run down of how to implement them If you need any help implementing

affiliate links or have any questions email us any time at affiliateslyricalhostcom and

wersquoll get back to you as soon as possible

Adding text links to your website

1 Generate and copy your affiliate link by logging into your Affiliate Dashboard and

scrolling down to ldquoCreate New Affiliate Linkrdquo You can choose what yoursquod like to call your

link for example ldquoWebsite Footerrdquo or ldquoMay 2018 Newsletterrdquo so you can remember where

you used it and see how many clicks and conversions it gets You can generate as many

links as you like and use them in different places (eg in your website footer and website

sidebar for different email or social media campaigns etc)

2 Open up your website pagepost editor and go to the HTML editor For WordPress

this consists of clicking the lsquoTextrsquo tab to the right of your content pane (the default is

lsquoVisualrsquo) For step-by-step instructions with images or to use image links instead of text

links take a look at the Link amp Image Code page in your Affiliate Dashboard

3Paste the following code

lta href=rdquoAFFILIATE LINKrdquo target=rdquo_blankrdquo rel=rdquonofollowrdquogtYOUR TEXT HEREltagt

Or use the code from the ldquoLink amp Image Coderdquo page linked above

4 Replace AFFILIATE LINK with your affiliate link from step 1

copy w w w l y r i ca l h o s t c om 13

5 Replace YOUR TEXT HERE with the text you want your visitors to see for the link in

your post

6 Save and preview your post clicking the link to make sure it follows through to our

website correctly

The ldquonofollowrdquo part of the code ensures that yoursquore not passing link equity (ie helping the

website in search engine rankings) The nofollow attribute is required by Google guidelines

for commercial links where you may be compensated so make sure you include it for links

to our website even if yoursquore just posting your discount code and not a direct affiliate link

You now need to disclose your affiliate link as outlined in the following section ldquoDisclosing

Affiliate Linksrdquo

Using text links on social media

Generate and copy your affiliate link by logging into your Affiliate Dashboard and

scrolling down to ldquoCreate New Affiliate Linkrdquo You can choose what yoursquod like to call

your link for example ldquoWebsite Footerrdquo or ldquoMay 2018 Newsletterrdquo so you can

remember where you used it and see how many clicks and conversions it gets

You can generate as many links as you like and use them in different places (eg in

your website footer and website sidebar for different email or social media

campaigns etc)

Paste your generated link into a post tweet or whatever your platform of choice uses

for posting messages Write your accompanying message and include AD ad or

sponsored at the end

copy w w w l y r i ca l h o s t c om 14

Affiliate links in emails

When adding affiliate links to your emails simply paste a link as normal or use your

email marketing software to hyperlink text or images accordingly You will still need to

disclose it as an affiliate link which is outlined below If you need any help with this for

your specific mail client or software just let us know

You now need to disclose your affiliate link as outlined in the following section

ldquoDisclosing Affiliate Linksrdquo

copy w w w l y r i ca l h o s t c om 15

Several years ago the Federal Trade Commission (FTC) introduced requirements for

online advertising that include rules on how affiliates should disclose their commercial

interests online While the FTC advises that their rules are in place for US-based

audiences and consumers many countries have similar guidelines The reality is that

as a responsible website owner and affiliate you want to abide by these guidelines for

all your visitors and followers because you canrsquot control the citizenship of the people

seeing your posts and in the interests of being trusted and transparent

The good news is that compliancy is straightforward and easy to implement

You must properly disclose any affiliate links you share or post on websites Your

disclosures must meet four requirements

Frequent Your disclosure must appear on every post or page that has a review

recommendation comment or article that promotes a product or service for which

you may receive compensation or have done in the past

Clear It must be immediately obvious that you may receive compensation from the

links or content included on your page If you are reviewing comparing or ranking

brands and commission or conversion rates affect the order or your placement of

them you must clearly state this and not imply or convey neutrality

It must be clear that a commission is paid for purchases made through links in the

page or post Yoursquore not allowed to use vague statements in your disclosure such as

ldquoWe may include links to websites that help support our ownrdquo

copy w w w l y r i ca l h o s t c om 16

Conspicuous The disclosure must be clear and easy to see with no scrolling required

It should begin with the word ldquoDisclosurerdquo Prominently and permanently display

disclosures so they are unlikely to be missed by your visitors and ensure the size and

visual contrast are reasonable For the disclosure to be considered clear the font

should be at least as large as the main text on the page and clearly visible in terms of

color

Require No Action Your disclosure must be immediately evident to a typical visitor

viewing your content on any kind of device using any operating system or browser A

visitor should not need to scroll click tap hover or perform any other action to learn

that you may receive compensation If you do include a clickable link or additional

information on hover over the text of the link or preview itself should disclose the fact

that you may receive compensation

The same guidance applies any time you endorse a product through affiliate links

whether itrsquos on your website someone elsersquos on social media or in any other context

Never assume that your relationship with the brand is ldquoobviousrdquo and therefore doesnrsquot

need disclosing Always disclose

Disclosing affiliate links on your website

As an affiliate you must clearly disclose commission and commercial relationships with

any businesses that appear on your website in every instance they appear As such

you will need

bull A website privacy policy

bull A website disclosure policy

bull A disclosure statement on every page of your website that includes affiliate links

itrsquos not enough to make generalized statements or have a link to your disclosure

or privacy policy on its own

copy w w w l y r i ca l h o s t c om 17

The closer your disclaimer is to your recommendation the better Your readers

shouldnrsquot need to scroll to read your disclaimer after your affiliate links appear on the

page For that reason wersquod recommend putting your disclaimer at the top of your

post rather than the bottom for total transparency

Herersquos an example disclosure you could include at the top of your blog posts (feel free

to copy and paste for your own website ndash please note we are not lawyers and this isn rsquot

legal advice)

Disclosure This post contains affiliate links and I receive a commission if you visit a

link and buy something on my recommendation Purchasing via an affiliate link

doesnrsquot cost you any extra and I only recommend products and services I trust All

opinions are my own For more details see my disclosure policy [LINK] and privacy

policy [LINK]

You must also declare your affiliate links on social media using AD ad or

sponsored on your image or in clearly viewable unmissable text

For more information common questions and further details about disclosing links on

social media please see our blog post How To Disclose Affiliate Links

copy w w w l y r i ca l h o s t c om 18

About Lyrical Host

(Feel free to use the information below as you wish and pull direct quotes from it Wersquod

recommend rewriting big chunks in your own words though in the interests of avoiding

duplicate content issues and giving it your own voice)

Lyrical Host is a web hosting company with a difference We pride ourselves on

transparent pricing and honest services with no hidden costs or upsells We offer premium

managed hosting without the usual premium managed hosting price tag

Our mission is to make WordPress blogging and website ownership easy affordable and

hassle-free We take as much off your plate as possible so you can spend more time doing

the things you love We migrate websites and email for free even from Blogger and

WordPresscom

We speak your language - we specialize in hosting for bloggers so wersquore in a position to

advise on tools plugins structuring blogs and even things like content marketing SEO

and media kits

All of our hosting plans include all the features and services you need SSL certificates

email addresses automatic daily backups and one-to-one support Our hosting is

optimized for WordPress and it comes preinstalled along with our bespoke caching plugin

for even better page speeds Every month we send out exclusive stock photos and design

blogging resources to help you take your website to the next level

copy w w w l y r i ca l h o s t c om 19

We care about your blog just as much as you do

We have a number of built-in features to make your life easier including automatic

WordPress core updates a support team headed by WordPress developers integrated

speed and security features and on-demand malware scanning and clean up Wersquore here

for you beyond just web hosting ndash we can even set up Google Analytics or install your

Facebook Pixel for you at no extra cost We donrsquot tell you to hire a developer if you have a

WordPress-specific question or problem ndash itrsquos like having your own tech team on hand

Wersquore always adding new features and freebies so the longer yoursquore with us the more

value you get We believe in rewarding customers for their loyalty not just offering new

customers all the best things

We support our customers however we can including free one-to-one help sessions on

Facebook messenger matching you to partners or accountability buddies and sharing

your content on Twitter

We want to make a difference

We commission independent professional creatives including photographers designers

and illustrators to create beautiful custom resources that we provide free to our hosting

customers every month Itrsquos a win-win we help support others in the web industry and our

customers at the same time

Each month some of your hosting spend goes directly to non-profits and charitable

causes all over the world Some of the causes we support include childrenrsquos education in

Mozambique and mental health help for people across Africa and Asia

copy w w w l y r i ca l h o s t c om 20

Every year on your Lyrical Host anniversary we plant a tree for you somewhere in the

world to offset carbon use Known as your anniversa-tree itrsquos a great way to

commemorate the past year and look forward to the year to come

copy w w w l y r i ca l h o s t c om 21

Typical Lyrical Host Customer Profiles

The typical Lyrical Host customer is very different to the typical web hosting customer and

this is important to remember when yoursquore promoting us All of them are passionate about

their website and are prepared to pay a reasonable amount for a great service We donrsquot

present ourselves as the cheapest option but we always want to provide the most value

and the best service

We have a wide variety of customers at Lyrical Host but the majority of them have many

or all of the following traits

bull Approximately 97 of our customers are women or identify as women (this is a

strong contrast to the web hosting industry in general which is about 80-90 male

dominated)

bull Likely to be between 18 and 55

bull Are primarily from the UK and USA with Canada and Australia not far behind (we

have customers in six continents dispersed all over the world but those are the main

areas)

bull Are most often bloggers but may also have a related online business (as a virtual

assistant web designer coach strategist social media manager etc)

bull Are typically very familyhome-oriented

bull Very passionate about their blogwebsite in and of itself (eg they didnrsquot start

blogging as a get rich quick scheme they genuinely care about their site)

bull Have a strong drive and determination to succeed at what they do

copy w w w l y r i ca l h o s t c om 22

bull Are very goal and achievement-orientated

bull Choose the best over the cheapest where they can reasonably afford to do so

bull Often underestimate their skills especially technology-related skills

bull Love to learn

bull Have above average intelligence

bull Care about maintaining a good reputation and how they come across to people

bull Are very strong Better at overcoming life challenges than they give themselves credit

for

bull Care about their impact on the world particularly with regards to people animals

andor the environment

bull Always want more time to work on their website or fun related tasks (eg social

media)

bull Donrsquot particularly enjoy performing website management or technical tasks

themselves

bull Would still blog for fun even if their blog didnrsquot make them a penny

bull Some of the most common interests include but arenrsquot limited to yoga craft

beauty parenting writing about long-term physical or mental illness DIY books

films vegetarianismveganism fashion travel writing about blogging and social

media and reviews

copy w w w l y r i ca l h o s t c om 23

The ideal Lyrical Host customer doesnrsquot

bull See blogging or websites as a get rich quick scheme

bull Continually switch platforms or drop websites

bull Buy solely based on the cheapest possible price

bull Give up easily or lack commitment

bull Spam or use misleading statements or business practices on their website

We have a very specific customer base and wersquore very protective of our community

Wersquove been known to recommend our competitors to a few prospective customers

because we didnrsquot feel they were a good fit for our community (itrsquos important to us that as

a loyal customer you have good neighbors who wonrsquot spam or scam are respectful to our

staff and who wonrsquot ruin the reputation of our mail or web servers for everyone else)

We also have a moral code as part of our terms and conditions because being inclusive is

one of our core values One way to look at it is think about whether the people likely to

come across your link or recommendation are ones yoursquod trust enough to leave your bag

or laptop alone with and consider the membership type of groups and forums carefully

before posting

copy w w w l y r i ca l h o s t c om 24

Useful Links For Affiliate Resources amp Content

The Affiliate Resource Center

The Affiliate Resource Center has all kinds of graphics copy and paste docs information

and other downloads Wersquore continually adding to your library of affiliate materials so

therersquos always something fresh for you to use Yoursquore also welcome to create your own

affiliate materials whether text visual audio or video We just politely ask that you donrsquot

alter our logo in any way other than resizing it

Affiliate materials are subject to change so that they donrsquot get stale so we recommend

that if there are any you really want to use you download them as soon as possible in

case theyrsquove been removed when you come back to them

Bonus Resources

As Lyrical Host has a very specific target customer base of female bloggers entrepreneurs

and small business owners wersquore able to provide affiliate materials that directly appeal to

your audience In addition to the banners mockups feature lists blog post titles and other

goodies in the Affiliate Center we also have a range of goodies you can use yourself or

pass on to your visitors so they can get a taste of what itrsquos like to host with us

You could offer them as downloads in your email newsletters blog posts or wherever you

like as long as you link to us and explicitly mention theyrsquore provided by us and may not be

resold or redistributed in their existing form If yoursquore not sure if your intended use is

permitted please email affiliateslyricalhostcom and ask (most likely the answer will be

yes)

copy w w w l y r i ca l h o s t c om 25

Bonus extras are changed regularly so you can use them in your own campaigns and

marketing and take the form of free stock photos branded guides checklists and design

resources Therersquos a collection in your Affiliate Resource Center labeled lsquoFree Resource

Samplesrsquo and yoursquoll also find more on our Free Resources page at https

wwwlyricalhostcomfree-resources

Videos

We regularly add videos to YouTube channel youtubecomlyricalhost which yoursquore free to

embed in your posts or share directly To get you started here are a couple of links

bull What Makes Lyrical Host Different httpswwwyoutubecomwatch

v=iKJ6vourEQgampt

bull Lyrical Host vs SiteGround httpswwwyoutubecomwatchv=0EMxvFmt5D0

Popular Blog Posts

bull Essential Free WordPress Plugins httpswwwlyricalhostcom20177-free-

wordpress-plugins-you-need-for-your-blog

bull Free Feminine WordPress Themes httpswwwlyricalhostcom201740-elegantly-

feminine-free-wordpress-themes

bull How To Look After Your WordPress Website httpswwwlyricalhostcom2018how-

to-look-after-your-wordpress-website

bull Websites For Culturally Diverse Stock Photos httpswwwlyricalhostcom201720-

websites-to-download-culturally-diverse-stock-photos

copy w w w l y r i ca l h o s t c om 26

Useful Website Links

bull WordPress Hosting httpswwwwlyricalhostcomwordpress-hosting

bull Pageweaver Hosting (our page builder) httpswwwlyricalhostcompageweaver

bull Free migrations httpswwwlyricalhostcommigrating-lyrical-host

bull Free resources httpswwwlyricalhostcomfree-resources

bull WordPress Video Tutorials httpswwwlyricalhostcomwordpress-video-tutorials

copy w w w l y r i ca l h o s t c om 27

Tips For Recommending Us On Social Media

One of the most effective and quickest ways to make an affiliate sale is by posting on

social media Replying to threads in your Facebook groups where someone is asking for

hosting recommendations can be even better than your own posts because you know that

person is ready to buy

Check the group rules regarding links (some let you tag Facebook Pages even if yoursquore not

allowed to post external links ndash you can always drop us a message and let us know you

did it that way so we can track and add any applicable commission to your account

manually) Another option is to link to a blog post or other piece of content yoursquove written

about us (for ideas check out the Blog Prompts amp Ideas doc available as part of this

download) And of course you can use your affiliate link or discount code as long as you

declare it in line with FTC standards and any group requirements

If someone has asked for a recommendation and they list some specifics such as lsquoCan

anyone recommend a WordPress hosting company that offers really fast speedsrsquo itrsquos easy

enough to answer based on your own experiences or features of our tech (such as 100

SSD and our own secret sauce caching plugin more information on tech specs can be

found on our platform page)

However if their question is literally just lsquoCan anyone recommend a hosting companyrsquo

then itrsquos harder to answer One option is to ask them what theyrsquore looking for but

sometimes they donrsquot know or donrsquot reply to your comment so you could include a couple

of the following things

copy w w w l y r i ca l h o s t c om 28

bull Comments on support speed and reliability - these tend to be the things people

care about the most

bull If theyrsquore a new blogger knowing someone is there to help and genuinely cares

about supporting them and helping them with WordPress-specific questions such as

how to create an opt-in or what plugin to use for something

bull That they donrsquot have to worry about hidden costs or lsquoextrasrsquo ndash SSL certificates

automatic daily backups a minimum of six email addresses and malware scanning

and cleaning are all included at no extra cost

bull Free website (and email if needed) migrations Most other hosts donrsquot offer

migrations from sites like WordPresscom and Blogger but we do

bull No crazyhidden renewal prices for hosting or domains ndash they donrsquot have to worry

about prices increasing by 50 or 100 or more when itrsquos time to renew

bull Managed hosting means they get a better faster more reliable hosting experience

and there are WordPress experts available to them to help with specific problems

questions etc at no extra cost Many hosts will say lsquoThatrsquos third party software hire

a developerrsquo ndash we help with the issue or query

Itrsquos best to talk about what yoursquore comfortable with so donrsquot feel like you have to talk

about or mention any of these things ndash do what you feel is most authentic to you Often

just natural enthusiasm and a short but friendly recommendation is more than enough

copy w w w l y r i ca l h o s t c om 29

Images are great for getting peoplersquos attention so adding one of our mockups

(downloadable from the Affiliate Resource Center) a screenshot or an image showing our

latest bundle or giveaway can all help your post or comment stand out

Please ensure you always portray us accurately on social media and donrsquot make any false

claims If yoursquore unsure about something you want to say just drop us a Facebook

message at facebookcomlyricalhost or email affiliateslyricalhostcom and wersquoll get

right back to you

Be open to answering questions or feel free to direct people to us to answer questions on

Facebook messenger As long as they tell us you sent us (and you let us know too) we can

add affiliate commission to your account even if they donrsquot use your codelink

copy w w w l y r i ca l h o s t c om 30

Final Pointers

bull Use different posts to cater for different target audiences for example people who

are looking to start a blog people who are looking to move from a free platform to

self-hosting and people who are looking to switch from another host are all looking

for different things

bull We have a lot of different features so rather than trying to get them all into one post

or video itrsquos more effective to talk about one group of related features For example

you could pick lsquoease of usersquo as a theme and talk about easy sign up WordPress

being preinstalled on all WordPress hosting plans the Lyrical Host control panel

design and the one-to-one tech support

bull For price focus on everything being included with no extra hidden costs or services

Itrsquos often false economy to go for the lowest priced hosting because there are always

add-ons like with budget airlines Service usually budget as well ()

bull If you have time consider making your own bonuses for affiliate sign ups These

could include exclusive content time or resources from you that they get when

signing up for a Lyrical Host account You could offer these at the point of sale or

after your commission has been approved by looking at your affiliate dashboard

stats

Thanks for joining the Lyrical Host Affiliate Program we love having you here

Page 8: Brand new to affiliate marketing? This guide explains ...€¦ · marketing? This guide explains everything you need to know. ... create affiliate codes and links, view and track

copy w w w l y r i ca l h o s t c om 8

Once yoursquove been accepted into the Affiliate Program you can log in to your Affiliate

Dashboard at httpshublyricalhostcomaffiliatephp

From here you can

bull Visit the Affiliate Resource Center which includes everything from banners to

infographics to help you promote Lyrical Host

bull Download this guide and the alternative version of this guide

bull View and change your affiliate details

bull View payment information and details including how much commission you can

earn per sale and what the payout threshold is for your particular currency

bull Read the affiliate program terms

bull Copy and paste code snippets to add affiliate links to your website

bull Get support

bull Request payout

bull See your pending available and withdrawn commission

bull Create view and delete discount codes and affiliate links

bull Track clicks and conversions

bull See a list of your available discount codes and affiliate links

bull Book an introductory one-on-one training session over Facebook Messenger

copy w w w l y r i ca l h o s t c om 9

Your affiliate links and discount codes

Simply copy and paste your unique link to use for banners text and so on Please ensure

all your affiliate links are disclosed in line with FTC requirements (see How To Disclose

Affiliate Links for more details) More information about creating and adding affiliate

links to your website email and social media posts is covered in the next section of this

guide

As well asinstead of using an affiliate link you can create a custom code to be used at

checkout This gives the person using it 10 off any hosting plan (any domain names in

the order are not discounted) and it tracks commission just like your affiliate link

You can create as many discount codes as you like So for example you could create

JENNISUBSCRIBER and send it out to your email list and JENNI10 and use it in your

website sidebar That way you can easily track where people have signed up from

You can also use discount codes to create campaigns with your own bonuses for example

JENNISUMMEREXCLUSIVE which could include a bonus workbook or coaching call

of your own creation If you have multiple websites you may want to create branded

discount codes for each eg BYJENNI LYRICALHOST CATBLOG

Discount codes are limited to letters and numbers and can be between 4 and 25

characters long Each code is unique to a person so if someone has already taken the

exact wording you wonrsquot be able to claim it for yourself

Each code has an unlimited number of uses and never expires If for some reason you

want to create a code that does expire please contact our support team and they can set

that up for you or you can delete your code any time and it will stop working

You can use an affiliate link a regular link with a discount code or an affiliate link with a

discount code Whichever you use will track your commission and all will earn you the

copy w w w l y r i ca l h o s t c om 10

same amount Please note that if yoursquore using a regular link + discount code you still need

to declare your affiliate status as per FTC standards

Important note If an affiliate code is entered at checkout it will override any affiliate

link So for example if someone visits your site clicks the affiliate link and then enters

someone elsersquos affiliate code at checkout to get their 10 off the code will take

precedence and the other affiliate will receive the commission If both code and link are

yours yoursquoll receive the commission once as normal

Only one discount code can be entered at checkout If a customer tries to enter two

discount codes from two different affiliates or promotions only the first one will count

Pending commission

From your Dashboard yoursquoll also be able to see any pending commission you have This is

a list of qualifying completed orders yoursquove referred within the past 89 days Pending

commission is marked with the word ldquoPendingrdquo next to it while commission available to

cash out is marked as ldquoAvailablerdquo

Available commission

After 90 days our system checks that the order is still active and the person in question

doesnrsquot have outstanding balance on their account If both these things are true then your

commission becomes confirmed and available If the customer has canceled their order it

will be marked ldquoCanceledrdquo If the order remains pending after 90 days please contact our

support team if yoursquod like further details on the situation

If a customer has bought a plan using your code or link but then upgrades to a higher

copy w w w l y r i ca l h o s t c om 11

plan within their first 90 days you get the higher rate of commission

Once you hit the payout threshold you can cash out any time You donrsquot have to empty

your account Depending on your location you have different payout options available to

you which may include Amazon gift certificate bank transfers Creative Market gift

certificate and hosting credit If you choose to put your earnings towards paying for your

Lyrical Host hosting plan or domain names we add an extra 10 on This is deposited

into your Lyrical Host account and money is withdrawn automatically to pay for your

Lyrical Host products and services as needed

To withdraw available commission please contact our team by clicking the rsquoRequest

withdrawalrsquo button in your Affiliate Dashboard and they will provide you with payout

options specific to your currency and location and arrange your payment as soon as

possible

If you have any questions please contact our team or email affiliateslyricalhostcom

copy w w w l y r i ca l h o s t c om 12

Yoursquore welcome to use affiliate links in other places too for example in forum signatures

but websites emails and social media networks tend to be the most common uses so

herersquos a quick run down of how to implement them If you need any help implementing

affiliate links or have any questions email us any time at affiliateslyricalhostcom and

wersquoll get back to you as soon as possible

Adding text links to your website

1 Generate and copy your affiliate link by logging into your Affiliate Dashboard and

scrolling down to ldquoCreate New Affiliate Linkrdquo You can choose what yoursquod like to call your

link for example ldquoWebsite Footerrdquo or ldquoMay 2018 Newsletterrdquo so you can remember where

you used it and see how many clicks and conversions it gets You can generate as many

links as you like and use them in different places (eg in your website footer and website

sidebar for different email or social media campaigns etc)

2 Open up your website pagepost editor and go to the HTML editor For WordPress

this consists of clicking the lsquoTextrsquo tab to the right of your content pane (the default is

lsquoVisualrsquo) For step-by-step instructions with images or to use image links instead of text

links take a look at the Link amp Image Code page in your Affiliate Dashboard

3Paste the following code

lta href=rdquoAFFILIATE LINKrdquo target=rdquo_blankrdquo rel=rdquonofollowrdquogtYOUR TEXT HEREltagt

Or use the code from the ldquoLink amp Image Coderdquo page linked above

4 Replace AFFILIATE LINK with your affiliate link from step 1

copy w w w l y r i ca l h o s t c om 13

5 Replace YOUR TEXT HERE with the text you want your visitors to see for the link in

your post

6 Save and preview your post clicking the link to make sure it follows through to our

website correctly

The ldquonofollowrdquo part of the code ensures that yoursquore not passing link equity (ie helping the

website in search engine rankings) The nofollow attribute is required by Google guidelines

for commercial links where you may be compensated so make sure you include it for links

to our website even if yoursquore just posting your discount code and not a direct affiliate link

You now need to disclose your affiliate link as outlined in the following section ldquoDisclosing

Affiliate Linksrdquo

Using text links on social media

Generate and copy your affiliate link by logging into your Affiliate Dashboard and

scrolling down to ldquoCreate New Affiliate Linkrdquo You can choose what yoursquod like to call

your link for example ldquoWebsite Footerrdquo or ldquoMay 2018 Newsletterrdquo so you can

remember where you used it and see how many clicks and conversions it gets

You can generate as many links as you like and use them in different places (eg in

your website footer and website sidebar for different email or social media

campaigns etc)

Paste your generated link into a post tweet or whatever your platform of choice uses

for posting messages Write your accompanying message and include AD ad or

sponsored at the end

copy w w w l y r i ca l h o s t c om 14

Affiliate links in emails

When adding affiliate links to your emails simply paste a link as normal or use your

email marketing software to hyperlink text or images accordingly You will still need to

disclose it as an affiliate link which is outlined below If you need any help with this for

your specific mail client or software just let us know

You now need to disclose your affiliate link as outlined in the following section

ldquoDisclosing Affiliate Linksrdquo

copy w w w l y r i ca l h o s t c om 15

Several years ago the Federal Trade Commission (FTC) introduced requirements for

online advertising that include rules on how affiliates should disclose their commercial

interests online While the FTC advises that their rules are in place for US-based

audiences and consumers many countries have similar guidelines The reality is that

as a responsible website owner and affiliate you want to abide by these guidelines for

all your visitors and followers because you canrsquot control the citizenship of the people

seeing your posts and in the interests of being trusted and transparent

The good news is that compliancy is straightforward and easy to implement

You must properly disclose any affiliate links you share or post on websites Your

disclosures must meet four requirements

Frequent Your disclosure must appear on every post or page that has a review

recommendation comment or article that promotes a product or service for which

you may receive compensation or have done in the past

Clear It must be immediately obvious that you may receive compensation from the

links or content included on your page If you are reviewing comparing or ranking

brands and commission or conversion rates affect the order or your placement of

them you must clearly state this and not imply or convey neutrality

It must be clear that a commission is paid for purchases made through links in the

page or post Yoursquore not allowed to use vague statements in your disclosure such as

ldquoWe may include links to websites that help support our ownrdquo

copy w w w l y r i ca l h o s t c om 16

Conspicuous The disclosure must be clear and easy to see with no scrolling required

It should begin with the word ldquoDisclosurerdquo Prominently and permanently display

disclosures so they are unlikely to be missed by your visitors and ensure the size and

visual contrast are reasonable For the disclosure to be considered clear the font

should be at least as large as the main text on the page and clearly visible in terms of

color

Require No Action Your disclosure must be immediately evident to a typical visitor

viewing your content on any kind of device using any operating system or browser A

visitor should not need to scroll click tap hover or perform any other action to learn

that you may receive compensation If you do include a clickable link or additional

information on hover over the text of the link or preview itself should disclose the fact

that you may receive compensation

The same guidance applies any time you endorse a product through affiliate links

whether itrsquos on your website someone elsersquos on social media or in any other context

Never assume that your relationship with the brand is ldquoobviousrdquo and therefore doesnrsquot

need disclosing Always disclose

Disclosing affiliate links on your website

As an affiliate you must clearly disclose commission and commercial relationships with

any businesses that appear on your website in every instance they appear As such

you will need

bull A website privacy policy

bull A website disclosure policy

bull A disclosure statement on every page of your website that includes affiliate links

itrsquos not enough to make generalized statements or have a link to your disclosure

or privacy policy on its own

copy w w w l y r i ca l h o s t c om 17

The closer your disclaimer is to your recommendation the better Your readers

shouldnrsquot need to scroll to read your disclaimer after your affiliate links appear on the

page For that reason wersquod recommend putting your disclaimer at the top of your

post rather than the bottom for total transparency

Herersquos an example disclosure you could include at the top of your blog posts (feel free

to copy and paste for your own website ndash please note we are not lawyers and this isn rsquot

legal advice)

Disclosure This post contains affiliate links and I receive a commission if you visit a

link and buy something on my recommendation Purchasing via an affiliate link

doesnrsquot cost you any extra and I only recommend products and services I trust All

opinions are my own For more details see my disclosure policy [LINK] and privacy

policy [LINK]

You must also declare your affiliate links on social media using AD ad or

sponsored on your image or in clearly viewable unmissable text

For more information common questions and further details about disclosing links on

social media please see our blog post How To Disclose Affiliate Links

copy w w w l y r i ca l h o s t c om 18

About Lyrical Host

(Feel free to use the information below as you wish and pull direct quotes from it Wersquod

recommend rewriting big chunks in your own words though in the interests of avoiding

duplicate content issues and giving it your own voice)

Lyrical Host is a web hosting company with a difference We pride ourselves on

transparent pricing and honest services with no hidden costs or upsells We offer premium

managed hosting without the usual premium managed hosting price tag

Our mission is to make WordPress blogging and website ownership easy affordable and

hassle-free We take as much off your plate as possible so you can spend more time doing

the things you love We migrate websites and email for free even from Blogger and

WordPresscom

We speak your language - we specialize in hosting for bloggers so wersquore in a position to

advise on tools plugins structuring blogs and even things like content marketing SEO

and media kits

All of our hosting plans include all the features and services you need SSL certificates

email addresses automatic daily backups and one-to-one support Our hosting is

optimized for WordPress and it comes preinstalled along with our bespoke caching plugin

for even better page speeds Every month we send out exclusive stock photos and design

blogging resources to help you take your website to the next level

copy w w w l y r i ca l h o s t c om 19

We care about your blog just as much as you do

We have a number of built-in features to make your life easier including automatic

WordPress core updates a support team headed by WordPress developers integrated

speed and security features and on-demand malware scanning and clean up Wersquore here

for you beyond just web hosting ndash we can even set up Google Analytics or install your

Facebook Pixel for you at no extra cost We donrsquot tell you to hire a developer if you have a

WordPress-specific question or problem ndash itrsquos like having your own tech team on hand

Wersquore always adding new features and freebies so the longer yoursquore with us the more

value you get We believe in rewarding customers for their loyalty not just offering new

customers all the best things

We support our customers however we can including free one-to-one help sessions on

Facebook messenger matching you to partners or accountability buddies and sharing

your content on Twitter

We want to make a difference

We commission independent professional creatives including photographers designers

and illustrators to create beautiful custom resources that we provide free to our hosting

customers every month Itrsquos a win-win we help support others in the web industry and our

customers at the same time

Each month some of your hosting spend goes directly to non-profits and charitable

causes all over the world Some of the causes we support include childrenrsquos education in

Mozambique and mental health help for people across Africa and Asia

copy w w w l y r i ca l h o s t c om 20

Every year on your Lyrical Host anniversary we plant a tree for you somewhere in the

world to offset carbon use Known as your anniversa-tree itrsquos a great way to

commemorate the past year and look forward to the year to come

copy w w w l y r i ca l h o s t c om 21

Typical Lyrical Host Customer Profiles

The typical Lyrical Host customer is very different to the typical web hosting customer and

this is important to remember when yoursquore promoting us All of them are passionate about

their website and are prepared to pay a reasonable amount for a great service We donrsquot

present ourselves as the cheapest option but we always want to provide the most value

and the best service

We have a wide variety of customers at Lyrical Host but the majority of them have many

or all of the following traits

bull Approximately 97 of our customers are women or identify as women (this is a

strong contrast to the web hosting industry in general which is about 80-90 male

dominated)

bull Likely to be between 18 and 55

bull Are primarily from the UK and USA with Canada and Australia not far behind (we

have customers in six continents dispersed all over the world but those are the main

areas)

bull Are most often bloggers but may also have a related online business (as a virtual

assistant web designer coach strategist social media manager etc)

bull Are typically very familyhome-oriented

bull Very passionate about their blogwebsite in and of itself (eg they didnrsquot start

blogging as a get rich quick scheme they genuinely care about their site)

bull Have a strong drive and determination to succeed at what they do

copy w w w l y r i ca l h o s t c om 22

bull Are very goal and achievement-orientated

bull Choose the best over the cheapest where they can reasonably afford to do so

bull Often underestimate their skills especially technology-related skills

bull Love to learn

bull Have above average intelligence

bull Care about maintaining a good reputation and how they come across to people

bull Are very strong Better at overcoming life challenges than they give themselves credit

for

bull Care about their impact on the world particularly with regards to people animals

andor the environment

bull Always want more time to work on their website or fun related tasks (eg social

media)

bull Donrsquot particularly enjoy performing website management or technical tasks

themselves

bull Would still blog for fun even if their blog didnrsquot make them a penny

bull Some of the most common interests include but arenrsquot limited to yoga craft

beauty parenting writing about long-term physical or mental illness DIY books

films vegetarianismveganism fashion travel writing about blogging and social

media and reviews

copy w w w l y r i ca l h o s t c om 23

The ideal Lyrical Host customer doesnrsquot

bull See blogging or websites as a get rich quick scheme

bull Continually switch platforms or drop websites

bull Buy solely based on the cheapest possible price

bull Give up easily or lack commitment

bull Spam or use misleading statements or business practices on their website

We have a very specific customer base and wersquore very protective of our community

Wersquove been known to recommend our competitors to a few prospective customers

because we didnrsquot feel they were a good fit for our community (itrsquos important to us that as

a loyal customer you have good neighbors who wonrsquot spam or scam are respectful to our

staff and who wonrsquot ruin the reputation of our mail or web servers for everyone else)

We also have a moral code as part of our terms and conditions because being inclusive is

one of our core values One way to look at it is think about whether the people likely to

come across your link or recommendation are ones yoursquod trust enough to leave your bag

or laptop alone with and consider the membership type of groups and forums carefully

before posting

copy w w w l y r i ca l h o s t c om 24

Useful Links For Affiliate Resources amp Content

The Affiliate Resource Center

The Affiliate Resource Center has all kinds of graphics copy and paste docs information

and other downloads Wersquore continually adding to your library of affiliate materials so

therersquos always something fresh for you to use Yoursquore also welcome to create your own

affiliate materials whether text visual audio or video We just politely ask that you donrsquot

alter our logo in any way other than resizing it

Affiliate materials are subject to change so that they donrsquot get stale so we recommend

that if there are any you really want to use you download them as soon as possible in

case theyrsquove been removed when you come back to them

Bonus Resources

As Lyrical Host has a very specific target customer base of female bloggers entrepreneurs

and small business owners wersquore able to provide affiliate materials that directly appeal to

your audience In addition to the banners mockups feature lists blog post titles and other

goodies in the Affiliate Center we also have a range of goodies you can use yourself or

pass on to your visitors so they can get a taste of what itrsquos like to host with us

You could offer them as downloads in your email newsletters blog posts or wherever you

like as long as you link to us and explicitly mention theyrsquore provided by us and may not be

resold or redistributed in their existing form If yoursquore not sure if your intended use is

permitted please email affiliateslyricalhostcom and ask (most likely the answer will be

yes)

copy w w w l y r i ca l h o s t c om 25

Bonus extras are changed regularly so you can use them in your own campaigns and

marketing and take the form of free stock photos branded guides checklists and design

resources Therersquos a collection in your Affiliate Resource Center labeled lsquoFree Resource

Samplesrsquo and yoursquoll also find more on our Free Resources page at https

wwwlyricalhostcomfree-resources

Videos

We regularly add videos to YouTube channel youtubecomlyricalhost which yoursquore free to

embed in your posts or share directly To get you started here are a couple of links

bull What Makes Lyrical Host Different httpswwwyoutubecomwatch

v=iKJ6vourEQgampt

bull Lyrical Host vs SiteGround httpswwwyoutubecomwatchv=0EMxvFmt5D0

Popular Blog Posts

bull Essential Free WordPress Plugins httpswwwlyricalhostcom20177-free-

wordpress-plugins-you-need-for-your-blog

bull Free Feminine WordPress Themes httpswwwlyricalhostcom201740-elegantly-

feminine-free-wordpress-themes

bull How To Look After Your WordPress Website httpswwwlyricalhostcom2018how-

to-look-after-your-wordpress-website

bull Websites For Culturally Diverse Stock Photos httpswwwlyricalhostcom201720-

websites-to-download-culturally-diverse-stock-photos

copy w w w l y r i ca l h o s t c om 26

Useful Website Links

bull WordPress Hosting httpswwwwlyricalhostcomwordpress-hosting

bull Pageweaver Hosting (our page builder) httpswwwlyricalhostcompageweaver

bull Free migrations httpswwwlyricalhostcommigrating-lyrical-host

bull Free resources httpswwwlyricalhostcomfree-resources

bull WordPress Video Tutorials httpswwwlyricalhostcomwordpress-video-tutorials

copy w w w l y r i ca l h o s t c om 27

Tips For Recommending Us On Social Media

One of the most effective and quickest ways to make an affiliate sale is by posting on

social media Replying to threads in your Facebook groups where someone is asking for

hosting recommendations can be even better than your own posts because you know that

person is ready to buy

Check the group rules regarding links (some let you tag Facebook Pages even if yoursquore not

allowed to post external links ndash you can always drop us a message and let us know you

did it that way so we can track and add any applicable commission to your account

manually) Another option is to link to a blog post or other piece of content yoursquove written

about us (for ideas check out the Blog Prompts amp Ideas doc available as part of this

download) And of course you can use your affiliate link or discount code as long as you

declare it in line with FTC standards and any group requirements

If someone has asked for a recommendation and they list some specifics such as lsquoCan

anyone recommend a WordPress hosting company that offers really fast speedsrsquo itrsquos easy

enough to answer based on your own experiences or features of our tech (such as 100

SSD and our own secret sauce caching plugin more information on tech specs can be

found on our platform page)

However if their question is literally just lsquoCan anyone recommend a hosting companyrsquo

then itrsquos harder to answer One option is to ask them what theyrsquore looking for but

sometimes they donrsquot know or donrsquot reply to your comment so you could include a couple

of the following things

copy w w w l y r i ca l h o s t c om 28

bull Comments on support speed and reliability - these tend to be the things people

care about the most

bull If theyrsquore a new blogger knowing someone is there to help and genuinely cares

about supporting them and helping them with WordPress-specific questions such as

how to create an opt-in or what plugin to use for something

bull That they donrsquot have to worry about hidden costs or lsquoextrasrsquo ndash SSL certificates

automatic daily backups a minimum of six email addresses and malware scanning

and cleaning are all included at no extra cost

bull Free website (and email if needed) migrations Most other hosts donrsquot offer

migrations from sites like WordPresscom and Blogger but we do

bull No crazyhidden renewal prices for hosting or domains ndash they donrsquot have to worry

about prices increasing by 50 or 100 or more when itrsquos time to renew

bull Managed hosting means they get a better faster more reliable hosting experience

and there are WordPress experts available to them to help with specific problems

questions etc at no extra cost Many hosts will say lsquoThatrsquos third party software hire

a developerrsquo ndash we help with the issue or query

Itrsquos best to talk about what yoursquore comfortable with so donrsquot feel like you have to talk

about or mention any of these things ndash do what you feel is most authentic to you Often

just natural enthusiasm and a short but friendly recommendation is more than enough

copy w w w l y r i ca l h o s t c om 29

Images are great for getting peoplersquos attention so adding one of our mockups

(downloadable from the Affiliate Resource Center) a screenshot or an image showing our

latest bundle or giveaway can all help your post or comment stand out

Please ensure you always portray us accurately on social media and donrsquot make any false

claims If yoursquore unsure about something you want to say just drop us a Facebook

message at facebookcomlyricalhost or email affiliateslyricalhostcom and wersquoll get

right back to you

Be open to answering questions or feel free to direct people to us to answer questions on

Facebook messenger As long as they tell us you sent us (and you let us know too) we can

add affiliate commission to your account even if they donrsquot use your codelink

copy w w w l y r i ca l h o s t c om 30

Final Pointers

bull Use different posts to cater for different target audiences for example people who

are looking to start a blog people who are looking to move from a free platform to

self-hosting and people who are looking to switch from another host are all looking

for different things

bull We have a lot of different features so rather than trying to get them all into one post

or video itrsquos more effective to talk about one group of related features For example

you could pick lsquoease of usersquo as a theme and talk about easy sign up WordPress

being preinstalled on all WordPress hosting plans the Lyrical Host control panel

design and the one-to-one tech support

bull For price focus on everything being included with no extra hidden costs or services

Itrsquos often false economy to go for the lowest priced hosting because there are always

add-ons like with budget airlines Service usually budget as well ()

bull If you have time consider making your own bonuses for affiliate sign ups These

could include exclusive content time or resources from you that they get when

signing up for a Lyrical Host account You could offer these at the point of sale or

after your commission has been approved by looking at your affiliate dashboard

stats

Thanks for joining the Lyrical Host Affiliate Program we love having you here

Page 9: Brand new to affiliate marketing? This guide explains ...€¦ · marketing? This guide explains everything you need to know. ... create affiliate codes and links, view and track

copy w w w l y r i ca l h o s t c om 9

Your affiliate links and discount codes

Simply copy and paste your unique link to use for banners text and so on Please ensure

all your affiliate links are disclosed in line with FTC requirements (see How To Disclose

Affiliate Links for more details) More information about creating and adding affiliate

links to your website email and social media posts is covered in the next section of this

guide

As well asinstead of using an affiliate link you can create a custom code to be used at

checkout This gives the person using it 10 off any hosting plan (any domain names in

the order are not discounted) and it tracks commission just like your affiliate link

You can create as many discount codes as you like So for example you could create

JENNISUBSCRIBER and send it out to your email list and JENNI10 and use it in your

website sidebar That way you can easily track where people have signed up from

You can also use discount codes to create campaigns with your own bonuses for example

JENNISUMMEREXCLUSIVE which could include a bonus workbook or coaching call

of your own creation If you have multiple websites you may want to create branded

discount codes for each eg BYJENNI LYRICALHOST CATBLOG

Discount codes are limited to letters and numbers and can be between 4 and 25

characters long Each code is unique to a person so if someone has already taken the

exact wording you wonrsquot be able to claim it for yourself

Each code has an unlimited number of uses and never expires If for some reason you

want to create a code that does expire please contact our support team and they can set

that up for you or you can delete your code any time and it will stop working

You can use an affiliate link a regular link with a discount code or an affiliate link with a

discount code Whichever you use will track your commission and all will earn you the

copy w w w l y r i ca l h o s t c om 10

same amount Please note that if yoursquore using a regular link + discount code you still need

to declare your affiliate status as per FTC standards

Important note If an affiliate code is entered at checkout it will override any affiliate

link So for example if someone visits your site clicks the affiliate link and then enters

someone elsersquos affiliate code at checkout to get their 10 off the code will take

precedence and the other affiliate will receive the commission If both code and link are

yours yoursquoll receive the commission once as normal

Only one discount code can be entered at checkout If a customer tries to enter two

discount codes from two different affiliates or promotions only the first one will count

Pending commission

From your Dashboard yoursquoll also be able to see any pending commission you have This is

a list of qualifying completed orders yoursquove referred within the past 89 days Pending

commission is marked with the word ldquoPendingrdquo next to it while commission available to

cash out is marked as ldquoAvailablerdquo

Available commission

After 90 days our system checks that the order is still active and the person in question

doesnrsquot have outstanding balance on their account If both these things are true then your

commission becomes confirmed and available If the customer has canceled their order it

will be marked ldquoCanceledrdquo If the order remains pending after 90 days please contact our

support team if yoursquod like further details on the situation

If a customer has bought a plan using your code or link but then upgrades to a higher

copy w w w l y r i ca l h o s t c om 11

plan within their first 90 days you get the higher rate of commission

Once you hit the payout threshold you can cash out any time You donrsquot have to empty

your account Depending on your location you have different payout options available to

you which may include Amazon gift certificate bank transfers Creative Market gift

certificate and hosting credit If you choose to put your earnings towards paying for your

Lyrical Host hosting plan or domain names we add an extra 10 on This is deposited

into your Lyrical Host account and money is withdrawn automatically to pay for your

Lyrical Host products and services as needed

To withdraw available commission please contact our team by clicking the rsquoRequest

withdrawalrsquo button in your Affiliate Dashboard and they will provide you with payout

options specific to your currency and location and arrange your payment as soon as

possible

If you have any questions please contact our team or email affiliateslyricalhostcom

copy w w w l y r i ca l h o s t c om 12

Yoursquore welcome to use affiliate links in other places too for example in forum signatures

but websites emails and social media networks tend to be the most common uses so

herersquos a quick run down of how to implement them If you need any help implementing

affiliate links or have any questions email us any time at affiliateslyricalhostcom and

wersquoll get back to you as soon as possible

Adding text links to your website

1 Generate and copy your affiliate link by logging into your Affiliate Dashboard and

scrolling down to ldquoCreate New Affiliate Linkrdquo You can choose what yoursquod like to call your

link for example ldquoWebsite Footerrdquo or ldquoMay 2018 Newsletterrdquo so you can remember where

you used it and see how many clicks and conversions it gets You can generate as many

links as you like and use them in different places (eg in your website footer and website

sidebar for different email or social media campaigns etc)

2 Open up your website pagepost editor and go to the HTML editor For WordPress

this consists of clicking the lsquoTextrsquo tab to the right of your content pane (the default is

lsquoVisualrsquo) For step-by-step instructions with images or to use image links instead of text

links take a look at the Link amp Image Code page in your Affiliate Dashboard

3Paste the following code

lta href=rdquoAFFILIATE LINKrdquo target=rdquo_blankrdquo rel=rdquonofollowrdquogtYOUR TEXT HEREltagt

Or use the code from the ldquoLink amp Image Coderdquo page linked above

4 Replace AFFILIATE LINK with your affiliate link from step 1

copy w w w l y r i ca l h o s t c om 13

5 Replace YOUR TEXT HERE with the text you want your visitors to see for the link in

your post

6 Save and preview your post clicking the link to make sure it follows through to our

website correctly

The ldquonofollowrdquo part of the code ensures that yoursquore not passing link equity (ie helping the

website in search engine rankings) The nofollow attribute is required by Google guidelines

for commercial links where you may be compensated so make sure you include it for links

to our website even if yoursquore just posting your discount code and not a direct affiliate link

You now need to disclose your affiliate link as outlined in the following section ldquoDisclosing

Affiliate Linksrdquo

Using text links on social media

Generate and copy your affiliate link by logging into your Affiliate Dashboard and

scrolling down to ldquoCreate New Affiliate Linkrdquo You can choose what yoursquod like to call

your link for example ldquoWebsite Footerrdquo or ldquoMay 2018 Newsletterrdquo so you can

remember where you used it and see how many clicks and conversions it gets

You can generate as many links as you like and use them in different places (eg in

your website footer and website sidebar for different email or social media

campaigns etc)

Paste your generated link into a post tweet or whatever your platform of choice uses

for posting messages Write your accompanying message and include AD ad or

sponsored at the end

copy w w w l y r i ca l h o s t c om 14

Affiliate links in emails

When adding affiliate links to your emails simply paste a link as normal or use your

email marketing software to hyperlink text or images accordingly You will still need to

disclose it as an affiliate link which is outlined below If you need any help with this for

your specific mail client or software just let us know

You now need to disclose your affiliate link as outlined in the following section

ldquoDisclosing Affiliate Linksrdquo

copy w w w l y r i ca l h o s t c om 15

Several years ago the Federal Trade Commission (FTC) introduced requirements for

online advertising that include rules on how affiliates should disclose their commercial

interests online While the FTC advises that their rules are in place for US-based

audiences and consumers many countries have similar guidelines The reality is that

as a responsible website owner and affiliate you want to abide by these guidelines for

all your visitors and followers because you canrsquot control the citizenship of the people

seeing your posts and in the interests of being trusted and transparent

The good news is that compliancy is straightforward and easy to implement

You must properly disclose any affiliate links you share or post on websites Your

disclosures must meet four requirements

Frequent Your disclosure must appear on every post or page that has a review

recommendation comment or article that promotes a product or service for which

you may receive compensation or have done in the past

Clear It must be immediately obvious that you may receive compensation from the

links or content included on your page If you are reviewing comparing or ranking

brands and commission or conversion rates affect the order or your placement of

them you must clearly state this and not imply or convey neutrality

It must be clear that a commission is paid for purchases made through links in the

page or post Yoursquore not allowed to use vague statements in your disclosure such as

ldquoWe may include links to websites that help support our ownrdquo

copy w w w l y r i ca l h o s t c om 16

Conspicuous The disclosure must be clear and easy to see with no scrolling required

It should begin with the word ldquoDisclosurerdquo Prominently and permanently display

disclosures so they are unlikely to be missed by your visitors and ensure the size and

visual contrast are reasonable For the disclosure to be considered clear the font

should be at least as large as the main text on the page and clearly visible in terms of

color

Require No Action Your disclosure must be immediately evident to a typical visitor

viewing your content on any kind of device using any operating system or browser A

visitor should not need to scroll click tap hover or perform any other action to learn

that you may receive compensation If you do include a clickable link or additional

information on hover over the text of the link or preview itself should disclose the fact

that you may receive compensation

The same guidance applies any time you endorse a product through affiliate links

whether itrsquos on your website someone elsersquos on social media or in any other context

Never assume that your relationship with the brand is ldquoobviousrdquo and therefore doesnrsquot

need disclosing Always disclose

Disclosing affiliate links on your website

As an affiliate you must clearly disclose commission and commercial relationships with

any businesses that appear on your website in every instance they appear As such

you will need

bull A website privacy policy

bull A website disclosure policy

bull A disclosure statement on every page of your website that includes affiliate links

itrsquos not enough to make generalized statements or have a link to your disclosure

or privacy policy on its own

copy w w w l y r i ca l h o s t c om 17

The closer your disclaimer is to your recommendation the better Your readers

shouldnrsquot need to scroll to read your disclaimer after your affiliate links appear on the

page For that reason wersquod recommend putting your disclaimer at the top of your

post rather than the bottom for total transparency

Herersquos an example disclosure you could include at the top of your blog posts (feel free

to copy and paste for your own website ndash please note we are not lawyers and this isn rsquot

legal advice)

Disclosure This post contains affiliate links and I receive a commission if you visit a

link and buy something on my recommendation Purchasing via an affiliate link

doesnrsquot cost you any extra and I only recommend products and services I trust All

opinions are my own For more details see my disclosure policy [LINK] and privacy

policy [LINK]

You must also declare your affiliate links on social media using AD ad or

sponsored on your image or in clearly viewable unmissable text

For more information common questions and further details about disclosing links on

social media please see our blog post How To Disclose Affiliate Links

copy w w w l y r i ca l h o s t c om 18

About Lyrical Host

(Feel free to use the information below as you wish and pull direct quotes from it Wersquod

recommend rewriting big chunks in your own words though in the interests of avoiding

duplicate content issues and giving it your own voice)

Lyrical Host is a web hosting company with a difference We pride ourselves on

transparent pricing and honest services with no hidden costs or upsells We offer premium

managed hosting without the usual premium managed hosting price tag

Our mission is to make WordPress blogging and website ownership easy affordable and

hassle-free We take as much off your plate as possible so you can spend more time doing

the things you love We migrate websites and email for free even from Blogger and

WordPresscom

We speak your language - we specialize in hosting for bloggers so wersquore in a position to

advise on tools plugins structuring blogs and even things like content marketing SEO

and media kits

All of our hosting plans include all the features and services you need SSL certificates

email addresses automatic daily backups and one-to-one support Our hosting is

optimized for WordPress and it comes preinstalled along with our bespoke caching plugin

for even better page speeds Every month we send out exclusive stock photos and design

blogging resources to help you take your website to the next level

copy w w w l y r i ca l h o s t c om 19

We care about your blog just as much as you do

We have a number of built-in features to make your life easier including automatic

WordPress core updates a support team headed by WordPress developers integrated

speed and security features and on-demand malware scanning and clean up Wersquore here

for you beyond just web hosting ndash we can even set up Google Analytics or install your

Facebook Pixel for you at no extra cost We donrsquot tell you to hire a developer if you have a

WordPress-specific question or problem ndash itrsquos like having your own tech team on hand

Wersquore always adding new features and freebies so the longer yoursquore with us the more

value you get We believe in rewarding customers for their loyalty not just offering new

customers all the best things

We support our customers however we can including free one-to-one help sessions on

Facebook messenger matching you to partners or accountability buddies and sharing

your content on Twitter

We want to make a difference

We commission independent professional creatives including photographers designers

and illustrators to create beautiful custom resources that we provide free to our hosting

customers every month Itrsquos a win-win we help support others in the web industry and our

customers at the same time

Each month some of your hosting spend goes directly to non-profits and charitable

causes all over the world Some of the causes we support include childrenrsquos education in

Mozambique and mental health help for people across Africa and Asia

copy w w w l y r i ca l h o s t c om 20

Every year on your Lyrical Host anniversary we plant a tree for you somewhere in the

world to offset carbon use Known as your anniversa-tree itrsquos a great way to

commemorate the past year and look forward to the year to come

copy w w w l y r i ca l h o s t c om 21

Typical Lyrical Host Customer Profiles

The typical Lyrical Host customer is very different to the typical web hosting customer and

this is important to remember when yoursquore promoting us All of them are passionate about

their website and are prepared to pay a reasonable amount for a great service We donrsquot

present ourselves as the cheapest option but we always want to provide the most value

and the best service

We have a wide variety of customers at Lyrical Host but the majority of them have many

or all of the following traits

bull Approximately 97 of our customers are women or identify as women (this is a

strong contrast to the web hosting industry in general which is about 80-90 male

dominated)

bull Likely to be between 18 and 55

bull Are primarily from the UK and USA with Canada and Australia not far behind (we

have customers in six continents dispersed all over the world but those are the main

areas)

bull Are most often bloggers but may also have a related online business (as a virtual

assistant web designer coach strategist social media manager etc)

bull Are typically very familyhome-oriented

bull Very passionate about their blogwebsite in and of itself (eg they didnrsquot start

blogging as a get rich quick scheme they genuinely care about their site)

bull Have a strong drive and determination to succeed at what they do

copy w w w l y r i ca l h o s t c om 22

bull Are very goal and achievement-orientated

bull Choose the best over the cheapest where they can reasonably afford to do so

bull Often underestimate their skills especially technology-related skills

bull Love to learn

bull Have above average intelligence

bull Care about maintaining a good reputation and how they come across to people

bull Are very strong Better at overcoming life challenges than they give themselves credit

for

bull Care about their impact on the world particularly with regards to people animals

andor the environment

bull Always want more time to work on their website or fun related tasks (eg social

media)

bull Donrsquot particularly enjoy performing website management or technical tasks

themselves

bull Would still blog for fun even if their blog didnrsquot make them a penny

bull Some of the most common interests include but arenrsquot limited to yoga craft

beauty parenting writing about long-term physical or mental illness DIY books

films vegetarianismveganism fashion travel writing about blogging and social

media and reviews

copy w w w l y r i ca l h o s t c om 23

The ideal Lyrical Host customer doesnrsquot

bull See blogging or websites as a get rich quick scheme

bull Continually switch platforms or drop websites

bull Buy solely based on the cheapest possible price

bull Give up easily or lack commitment

bull Spam or use misleading statements or business practices on their website

We have a very specific customer base and wersquore very protective of our community

Wersquove been known to recommend our competitors to a few prospective customers

because we didnrsquot feel they were a good fit for our community (itrsquos important to us that as

a loyal customer you have good neighbors who wonrsquot spam or scam are respectful to our

staff and who wonrsquot ruin the reputation of our mail or web servers for everyone else)

We also have a moral code as part of our terms and conditions because being inclusive is

one of our core values One way to look at it is think about whether the people likely to

come across your link or recommendation are ones yoursquod trust enough to leave your bag

or laptop alone with and consider the membership type of groups and forums carefully

before posting

copy w w w l y r i ca l h o s t c om 24

Useful Links For Affiliate Resources amp Content

The Affiliate Resource Center

The Affiliate Resource Center has all kinds of graphics copy and paste docs information

and other downloads Wersquore continually adding to your library of affiliate materials so

therersquos always something fresh for you to use Yoursquore also welcome to create your own

affiliate materials whether text visual audio or video We just politely ask that you donrsquot

alter our logo in any way other than resizing it

Affiliate materials are subject to change so that they donrsquot get stale so we recommend

that if there are any you really want to use you download them as soon as possible in

case theyrsquove been removed when you come back to them

Bonus Resources

As Lyrical Host has a very specific target customer base of female bloggers entrepreneurs

and small business owners wersquore able to provide affiliate materials that directly appeal to

your audience In addition to the banners mockups feature lists blog post titles and other

goodies in the Affiliate Center we also have a range of goodies you can use yourself or

pass on to your visitors so they can get a taste of what itrsquos like to host with us

You could offer them as downloads in your email newsletters blog posts or wherever you

like as long as you link to us and explicitly mention theyrsquore provided by us and may not be

resold or redistributed in their existing form If yoursquore not sure if your intended use is

permitted please email affiliateslyricalhostcom and ask (most likely the answer will be

yes)

copy w w w l y r i ca l h o s t c om 25

Bonus extras are changed regularly so you can use them in your own campaigns and

marketing and take the form of free stock photos branded guides checklists and design

resources Therersquos a collection in your Affiliate Resource Center labeled lsquoFree Resource

Samplesrsquo and yoursquoll also find more on our Free Resources page at https

wwwlyricalhostcomfree-resources

Videos

We regularly add videos to YouTube channel youtubecomlyricalhost which yoursquore free to

embed in your posts or share directly To get you started here are a couple of links

bull What Makes Lyrical Host Different httpswwwyoutubecomwatch

v=iKJ6vourEQgampt

bull Lyrical Host vs SiteGround httpswwwyoutubecomwatchv=0EMxvFmt5D0

Popular Blog Posts

bull Essential Free WordPress Plugins httpswwwlyricalhostcom20177-free-

wordpress-plugins-you-need-for-your-blog

bull Free Feminine WordPress Themes httpswwwlyricalhostcom201740-elegantly-

feminine-free-wordpress-themes

bull How To Look After Your WordPress Website httpswwwlyricalhostcom2018how-

to-look-after-your-wordpress-website

bull Websites For Culturally Diverse Stock Photos httpswwwlyricalhostcom201720-

websites-to-download-culturally-diverse-stock-photos

copy w w w l y r i ca l h o s t c om 26

Useful Website Links

bull WordPress Hosting httpswwwwlyricalhostcomwordpress-hosting

bull Pageweaver Hosting (our page builder) httpswwwlyricalhostcompageweaver

bull Free migrations httpswwwlyricalhostcommigrating-lyrical-host

bull Free resources httpswwwlyricalhostcomfree-resources

bull WordPress Video Tutorials httpswwwlyricalhostcomwordpress-video-tutorials

copy w w w l y r i ca l h o s t c om 27

Tips For Recommending Us On Social Media

One of the most effective and quickest ways to make an affiliate sale is by posting on

social media Replying to threads in your Facebook groups where someone is asking for

hosting recommendations can be even better than your own posts because you know that

person is ready to buy

Check the group rules regarding links (some let you tag Facebook Pages even if yoursquore not

allowed to post external links ndash you can always drop us a message and let us know you

did it that way so we can track and add any applicable commission to your account

manually) Another option is to link to a blog post or other piece of content yoursquove written

about us (for ideas check out the Blog Prompts amp Ideas doc available as part of this

download) And of course you can use your affiliate link or discount code as long as you

declare it in line with FTC standards and any group requirements

If someone has asked for a recommendation and they list some specifics such as lsquoCan

anyone recommend a WordPress hosting company that offers really fast speedsrsquo itrsquos easy

enough to answer based on your own experiences or features of our tech (such as 100

SSD and our own secret sauce caching plugin more information on tech specs can be

found on our platform page)

However if their question is literally just lsquoCan anyone recommend a hosting companyrsquo

then itrsquos harder to answer One option is to ask them what theyrsquore looking for but

sometimes they donrsquot know or donrsquot reply to your comment so you could include a couple

of the following things

copy w w w l y r i ca l h o s t c om 28

bull Comments on support speed and reliability - these tend to be the things people

care about the most

bull If theyrsquore a new blogger knowing someone is there to help and genuinely cares

about supporting them and helping them with WordPress-specific questions such as

how to create an opt-in or what plugin to use for something

bull That they donrsquot have to worry about hidden costs or lsquoextrasrsquo ndash SSL certificates

automatic daily backups a minimum of six email addresses and malware scanning

and cleaning are all included at no extra cost

bull Free website (and email if needed) migrations Most other hosts donrsquot offer

migrations from sites like WordPresscom and Blogger but we do

bull No crazyhidden renewal prices for hosting or domains ndash they donrsquot have to worry

about prices increasing by 50 or 100 or more when itrsquos time to renew

bull Managed hosting means they get a better faster more reliable hosting experience

and there are WordPress experts available to them to help with specific problems

questions etc at no extra cost Many hosts will say lsquoThatrsquos third party software hire

a developerrsquo ndash we help with the issue or query

Itrsquos best to talk about what yoursquore comfortable with so donrsquot feel like you have to talk

about or mention any of these things ndash do what you feel is most authentic to you Often

just natural enthusiasm and a short but friendly recommendation is more than enough

copy w w w l y r i ca l h o s t c om 29

Images are great for getting peoplersquos attention so adding one of our mockups

(downloadable from the Affiliate Resource Center) a screenshot or an image showing our

latest bundle or giveaway can all help your post or comment stand out

Please ensure you always portray us accurately on social media and donrsquot make any false

claims If yoursquore unsure about something you want to say just drop us a Facebook

message at facebookcomlyricalhost or email affiliateslyricalhostcom and wersquoll get

right back to you

Be open to answering questions or feel free to direct people to us to answer questions on

Facebook messenger As long as they tell us you sent us (and you let us know too) we can

add affiliate commission to your account even if they donrsquot use your codelink

copy w w w l y r i ca l h o s t c om 30

Final Pointers

bull Use different posts to cater for different target audiences for example people who

are looking to start a blog people who are looking to move from a free platform to

self-hosting and people who are looking to switch from another host are all looking

for different things

bull We have a lot of different features so rather than trying to get them all into one post

or video itrsquos more effective to talk about one group of related features For example

you could pick lsquoease of usersquo as a theme and talk about easy sign up WordPress

being preinstalled on all WordPress hosting plans the Lyrical Host control panel

design and the one-to-one tech support

bull For price focus on everything being included with no extra hidden costs or services

Itrsquos often false economy to go for the lowest priced hosting because there are always

add-ons like with budget airlines Service usually budget as well ()

bull If you have time consider making your own bonuses for affiliate sign ups These

could include exclusive content time or resources from you that they get when

signing up for a Lyrical Host account You could offer these at the point of sale or

after your commission has been approved by looking at your affiliate dashboard

stats

Thanks for joining the Lyrical Host Affiliate Program we love having you here

Page 10: Brand new to affiliate marketing? This guide explains ...€¦ · marketing? This guide explains everything you need to know. ... create affiliate codes and links, view and track

copy w w w l y r i ca l h o s t c om 10

same amount Please note that if yoursquore using a regular link + discount code you still need

to declare your affiliate status as per FTC standards

Important note If an affiliate code is entered at checkout it will override any affiliate

link So for example if someone visits your site clicks the affiliate link and then enters

someone elsersquos affiliate code at checkout to get their 10 off the code will take

precedence and the other affiliate will receive the commission If both code and link are

yours yoursquoll receive the commission once as normal

Only one discount code can be entered at checkout If a customer tries to enter two

discount codes from two different affiliates or promotions only the first one will count

Pending commission

From your Dashboard yoursquoll also be able to see any pending commission you have This is

a list of qualifying completed orders yoursquove referred within the past 89 days Pending

commission is marked with the word ldquoPendingrdquo next to it while commission available to

cash out is marked as ldquoAvailablerdquo

Available commission

After 90 days our system checks that the order is still active and the person in question

doesnrsquot have outstanding balance on their account If both these things are true then your

commission becomes confirmed and available If the customer has canceled their order it

will be marked ldquoCanceledrdquo If the order remains pending after 90 days please contact our

support team if yoursquod like further details on the situation

If a customer has bought a plan using your code or link but then upgrades to a higher

copy w w w l y r i ca l h o s t c om 11

plan within their first 90 days you get the higher rate of commission

Once you hit the payout threshold you can cash out any time You donrsquot have to empty

your account Depending on your location you have different payout options available to

you which may include Amazon gift certificate bank transfers Creative Market gift

certificate and hosting credit If you choose to put your earnings towards paying for your

Lyrical Host hosting plan or domain names we add an extra 10 on This is deposited

into your Lyrical Host account and money is withdrawn automatically to pay for your

Lyrical Host products and services as needed

To withdraw available commission please contact our team by clicking the rsquoRequest

withdrawalrsquo button in your Affiliate Dashboard and they will provide you with payout

options specific to your currency and location and arrange your payment as soon as

possible

If you have any questions please contact our team or email affiliateslyricalhostcom

copy w w w l y r i ca l h o s t c om 12

Yoursquore welcome to use affiliate links in other places too for example in forum signatures

but websites emails and social media networks tend to be the most common uses so

herersquos a quick run down of how to implement them If you need any help implementing

affiliate links or have any questions email us any time at affiliateslyricalhostcom and

wersquoll get back to you as soon as possible

Adding text links to your website

1 Generate and copy your affiliate link by logging into your Affiliate Dashboard and

scrolling down to ldquoCreate New Affiliate Linkrdquo You can choose what yoursquod like to call your

link for example ldquoWebsite Footerrdquo or ldquoMay 2018 Newsletterrdquo so you can remember where

you used it and see how many clicks and conversions it gets You can generate as many

links as you like and use them in different places (eg in your website footer and website

sidebar for different email or social media campaigns etc)

2 Open up your website pagepost editor and go to the HTML editor For WordPress

this consists of clicking the lsquoTextrsquo tab to the right of your content pane (the default is

lsquoVisualrsquo) For step-by-step instructions with images or to use image links instead of text

links take a look at the Link amp Image Code page in your Affiliate Dashboard

3Paste the following code

lta href=rdquoAFFILIATE LINKrdquo target=rdquo_blankrdquo rel=rdquonofollowrdquogtYOUR TEXT HEREltagt

Or use the code from the ldquoLink amp Image Coderdquo page linked above

4 Replace AFFILIATE LINK with your affiliate link from step 1

copy w w w l y r i ca l h o s t c om 13

5 Replace YOUR TEXT HERE with the text you want your visitors to see for the link in

your post

6 Save and preview your post clicking the link to make sure it follows through to our

website correctly

The ldquonofollowrdquo part of the code ensures that yoursquore not passing link equity (ie helping the

website in search engine rankings) The nofollow attribute is required by Google guidelines

for commercial links where you may be compensated so make sure you include it for links

to our website even if yoursquore just posting your discount code and not a direct affiliate link

You now need to disclose your affiliate link as outlined in the following section ldquoDisclosing

Affiliate Linksrdquo

Using text links on social media

Generate and copy your affiliate link by logging into your Affiliate Dashboard and

scrolling down to ldquoCreate New Affiliate Linkrdquo You can choose what yoursquod like to call

your link for example ldquoWebsite Footerrdquo or ldquoMay 2018 Newsletterrdquo so you can

remember where you used it and see how many clicks and conversions it gets

You can generate as many links as you like and use them in different places (eg in

your website footer and website sidebar for different email or social media

campaigns etc)

Paste your generated link into a post tweet or whatever your platform of choice uses

for posting messages Write your accompanying message and include AD ad or

sponsored at the end

copy w w w l y r i ca l h o s t c om 14

Affiliate links in emails

When adding affiliate links to your emails simply paste a link as normal or use your

email marketing software to hyperlink text or images accordingly You will still need to

disclose it as an affiliate link which is outlined below If you need any help with this for

your specific mail client or software just let us know

You now need to disclose your affiliate link as outlined in the following section

ldquoDisclosing Affiliate Linksrdquo

copy w w w l y r i ca l h o s t c om 15

Several years ago the Federal Trade Commission (FTC) introduced requirements for

online advertising that include rules on how affiliates should disclose their commercial

interests online While the FTC advises that their rules are in place for US-based

audiences and consumers many countries have similar guidelines The reality is that

as a responsible website owner and affiliate you want to abide by these guidelines for

all your visitors and followers because you canrsquot control the citizenship of the people

seeing your posts and in the interests of being trusted and transparent

The good news is that compliancy is straightforward and easy to implement

You must properly disclose any affiliate links you share or post on websites Your

disclosures must meet four requirements

Frequent Your disclosure must appear on every post or page that has a review

recommendation comment or article that promotes a product or service for which

you may receive compensation or have done in the past

Clear It must be immediately obvious that you may receive compensation from the

links or content included on your page If you are reviewing comparing or ranking

brands and commission or conversion rates affect the order or your placement of

them you must clearly state this and not imply or convey neutrality

It must be clear that a commission is paid for purchases made through links in the

page or post Yoursquore not allowed to use vague statements in your disclosure such as

ldquoWe may include links to websites that help support our ownrdquo

copy w w w l y r i ca l h o s t c om 16

Conspicuous The disclosure must be clear and easy to see with no scrolling required

It should begin with the word ldquoDisclosurerdquo Prominently and permanently display

disclosures so they are unlikely to be missed by your visitors and ensure the size and

visual contrast are reasonable For the disclosure to be considered clear the font

should be at least as large as the main text on the page and clearly visible in terms of

color

Require No Action Your disclosure must be immediately evident to a typical visitor

viewing your content on any kind of device using any operating system or browser A

visitor should not need to scroll click tap hover or perform any other action to learn

that you may receive compensation If you do include a clickable link or additional

information on hover over the text of the link or preview itself should disclose the fact

that you may receive compensation

The same guidance applies any time you endorse a product through affiliate links

whether itrsquos on your website someone elsersquos on social media or in any other context

Never assume that your relationship with the brand is ldquoobviousrdquo and therefore doesnrsquot

need disclosing Always disclose

Disclosing affiliate links on your website

As an affiliate you must clearly disclose commission and commercial relationships with

any businesses that appear on your website in every instance they appear As such

you will need

bull A website privacy policy

bull A website disclosure policy

bull A disclosure statement on every page of your website that includes affiliate links

itrsquos not enough to make generalized statements or have a link to your disclosure

or privacy policy on its own

copy w w w l y r i ca l h o s t c om 17

The closer your disclaimer is to your recommendation the better Your readers

shouldnrsquot need to scroll to read your disclaimer after your affiliate links appear on the

page For that reason wersquod recommend putting your disclaimer at the top of your

post rather than the bottom for total transparency

Herersquos an example disclosure you could include at the top of your blog posts (feel free

to copy and paste for your own website ndash please note we are not lawyers and this isn rsquot

legal advice)

Disclosure This post contains affiliate links and I receive a commission if you visit a

link and buy something on my recommendation Purchasing via an affiliate link

doesnrsquot cost you any extra and I only recommend products and services I trust All

opinions are my own For more details see my disclosure policy [LINK] and privacy

policy [LINK]

You must also declare your affiliate links on social media using AD ad or

sponsored on your image or in clearly viewable unmissable text

For more information common questions and further details about disclosing links on

social media please see our blog post How To Disclose Affiliate Links

copy w w w l y r i ca l h o s t c om 18

About Lyrical Host

(Feel free to use the information below as you wish and pull direct quotes from it Wersquod

recommend rewriting big chunks in your own words though in the interests of avoiding

duplicate content issues and giving it your own voice)

Lyrical Host is a web hosting company with a difference We pride ourselves on

transparent pricing and honest services with no hidden costs or upsells We offer premium

managed hosting without the usual premium managed hosting price tag

Our mission is to make WordPress blogging and website ownership easy affordable and

hassle-free We take as much off your plate as possible so you can spend more time doing

the things you love We migrate websites and email for free even from Blogger and

WordPresscom

We speak your language - we specialize in hosting for bloggers so wersquore in a position to

advise on tools plugins structuring blogs and even things like content marketing SEO

and media kits

All of our hosting plans include all the features and services you need SSL certificates

email addresses automatic daily backups and one-to-one support Our hosting is

optimized for WordPress and it comes preinstalled along with our bespoke caching plugin

for even better page speeds Every month we send out exclusive stock photos and design

blogging resources to help you take your website to the next level

copy w w w l y r i ca l h o s t c om 19

We care about your blog just as much as you do

We have a number of built-in features to make your life easier including automatic

WordPress core updates a support team headed by WordPress developers integrated

speed and security features and on-demand malware scanning and clean up Wersquore here

for you beyond just web hosting ndash we can even set up Google Analytics or install your

Facebook Pixel for you at no extra cost We donrsquot tell you to hire a developer if you have a

WordPress-specific question or problem ndash itrsquos like having your own tech team on hand

Wersquore always adding new features and freebies so the longer yoursquore with us the more

value you get We believe in rewarding customers for their loyalty not just offering new

customers all the best things

We support our customers however we can including free one-to-one help sessions on

Facebook messenger matching you to partners or accountability buddies and sharing

your content on Twitter

We want to make a difference

We commission independent professional creatives including photographers designers

and illustrators to create beautiful custom resources that we provide free to our hosting

customers every month Itrsquos a win-win we help support others in the web industry and our

customers at the same time

Each month some of your hosting spend goes directly to non-profits and charitable

causes all over the world Some of the causes we support include childrenrsquos education in

Mozambique and mental health help for people across Africa and Asia

copy w w w l y r i ca l h o s t c om 20

Every year on your Lyrical Host anniversary we plant a tree for you somewhere in the

world to offset carbon use Known as your anniversa-tree itrsquos a great way to

commemorate the past year and look forward to the year to come

copy w w w l y r i ca l h o s t c om 21

Typical Lyrical Host Customer Profiles

The typical Lyrical Host customer is very different to the typical web hosting customer and

this is important to remember when yoursquore promoting us All of them are passionate about

their website and are prepared to pay a reasonable amount for a great service We donrsquot

present ourselves as the cheapest option but we always want to provide the most value

and the best service

We have a wide variety of customers at Lyrical Host but the majority of them have many

or all of the following traits

bull Approximately 97 of our customers are women or identify as women (this is a

strong contrast to the web hosting industry in general which is about 80-90 male

dominated)

bull Likely to be between 18 and 55

bull Are primarily from the UK and USA with Canada and Australia not far behind (we

have customers in six continents dispersed all over the world but those are the main

areas)

bull Are most often bloggers but may also have a related online business (as a virtual

assistant web designer coach strategist social media manager etc)

bull Are typically very familyhome-oriented

bull Very passionate about their blogwebsite in and of itself (eg they didnrsquot start

blogging as a get rich quick scheme they genuinely care about their site)

bull Have a strong drive and determination to succeed at what they do

copy w w w l y r i ca l h o s t c om 22

bull Are very goal and achievement-orientated

bull Choose the best over the cheapest where they can reasonably afford to do so

bull Often underestimate their skills especially technology-related skills

bull Love to learn

bull Have above average intelligence

bull Care about maintaining a good reputation and how they come across to people

bull Are very strong Better at overcoming life challenges than they give themselves credit

for

bull Care about their impact on the world particularly with regards to people animals

andor the environment

bull Always want more time to work on their website or fun related tasks (eg social

media)

bull Donrsquot particularly enjoy performing website management or technical tasks

themselves

bull Would still blog for fun even if their blog didnrsquot make them a penny

bull Some of the most common interests include but arenrsquot limited to yoga craft

beauty parenting writing about long-term physical or mental illness DIY books

films vegetarianismveganism fashion travel writing about blogging and social

media and reviews

copy w w w l y r i ca l h o s t c om 23

The ideal Lyrical Host customer doesnrsquot

bull See blogging or websites as a get rich quick scheme

bull Continually switch platforms or drop websites

bull Buy solely based on the cheapest possible price

bull Give up easily or lack commitment

bull Spam or use misleading statements or business practices on their website

We have a very specific customer base and wersquore very protective of our community

Wersquove been known to recommend our competitors to a few prospective customers

because we didnrsquot feel they were a good fit for our community (itrsquos important to us that as

a loyal customer you have good neighbors who wonrsquot spam or scam are respectful to our

staff and who wonrsquot ruin the reputation of our mail or web servers for everyone else)

We also have a moral code as part of our terms and conditions because being inclusive is

one of our core values One way to look at it is think about whether the people likely to

come across your link or recommendation are ones yoursquod trust enough to leave your bag

or laptop alone with and consider the membership type of groups and forums carefully

before posting

copy w w w l y r i ca l h o s t c om 24

Useful Links For Affiliate Resources amp Content

The Affiliate Resource Center

The Affiliate Resource Center has all kinds of graphics copy and paste docs information

and other downloads Wersquore continually adding to your library of affiliate materials so

therersquos always something fresh for you to use Yoursquore also welcome to create your own

affiliate materials whether text visual audio or video We just politely ask that you donrsquot

alter our logo in any way other than resizing it

Affiliate materials are subject to change so that they donrsquot get stale so we recommend

that if there are any you really want to use you download them as soon as possible in

case theyrsquove been removed when you come back to them

Bonus Resources

As Lyrical Host has a very specific target customer base of female bloggers entrepreneurs

and small business owners wersquore able to provide affiliate materials that directly appeal to

your audience In addition to the banners mockups feature lists blog post titles and other

goodies in the Affiliate Center we also have a range of goodies you can use yourself or

pass on to your visitors so they can get a taste of what itrsquos like to host with us

You could offer them as downloads in your email newsletters blog posts or wherever you

like as long as you link to us and explicitly mention theyrsquore provided by us and may not be

resold or redistributed in their existing form If yoursquore not sure if your intended use is

permitted please email affiliateslyricalhostcom and ask (most likely the answer will be

yes)

copy w w w l y r i ca l h o s t c om 25

Bonus extras are changed regularly so you can use them in your own campaigns and

marketing and take the form of free stock photos branded guides checklists and design

resources Therersquos a collection in your Affiliate Resource Center labeled lsquoFree Resource

Samplesrsquo and yoursquoll also find more on our Free Resources page at https

wwwlyricalhostcomfree-resources

Videos

We regularly add videos to YouTube channel youtubecomlyricalhost which yoursquore free to

embed in your posts or share directly To get you started here are a couple of links

bull What Makes Lyrical Host Different httpswwwyoutubecomwatch

v=iKJ6vourEQgampt

bull Lyrical Host vs SiteGround httpswwwyoutubecomwatchv=0EMxvFmt5D0

Popular Blog Posts

bull Essential Free WordPress Plugins httpswwwlyricalhostcom20177-free-

wordpress-plugins-you-need-for-your-blog

bull Free Feminine WordPress Themes httpswwwlyricalhostcom201740-elegantly-

feminine-free-wordpress-themes

bull How To Look After Your WordPress Website httpswwwlyricalhostcom2018how-

to-look-after-your-wordpress-website

bull Websites For Culturally Diverse Stock Photos httpswwwlyricalhostcom201720-

websites-to-download-culturally-diverse-stock-photos

copy w w w l y r i ca l h o s t c om 26

Useful Website Links

bull WordPress Hosting httpswwwwlyricalhostcomwordpress-hosting

bull Pageweaver Hosting (our page builder) httpswwwlyricalhostcompageweaver

bull Free migrations httpswwwlyricalhostcommigrating-lyrical-host

bull Free resources httpswwwlyricalhostcomfree-resources

bull WordPress Video Tutorials httpswwwlyricalhostcomwordpress-video-tutorials

copy w w w l y r i ca l h o s t c om 27

Tips For Recommending Us On Social Media

One of the most effective and quickest ways to make an affiliate sale is by posting on

social media Replying to threads in your Facebook groups where someone is asking for

hosting recommendations can be even better than your own posts because you know that

person is ready to buy

Check the group rules regarding links (some let you tag Facebook Pages even if yoursquore not

allowed to post external links ndash you can always drop us a message and let us know you

did it that way so we can track and add any applicable commission to your account

manually) Another option is to link to a blog post or other piece of content yoursquove written

about us (for ideas check out the Blog Prompts amp Ideas doc available as part of this

download) And of course you can use your affiliate link or discount code as long as you

declare it in line with FTC standards and any group requirements

If someone has asked for a recommendation and they list some specifics such as lsquoCan

anyone recommend a WordPress hosting company that offers really fast speedsrsquo itrsquos easy

enough to answer based on your own experiences or features of our tech (such as 100

SSD and our own secret sauce caching plugin more information on tech specs can be

found on our platform page)

However if their question is literally just lsquoCan anyone recommend a hosting companyrsquo

then itrsquos harder to answer One option is to ask them what theyrsquore looking for but

sometimes they donrsquot know or donrsquot reply to your comment so you could include a couple

of the following things

copy w w w l y r i ca l h o s t c om 28

bull Comments on support speed and reliability - these tend to be the things people

care about the most

bull If theyrsquore a new blogger knowing someone is there to help and genuinely cares

about supporting them and helping them with WordPress-specific questions such as

how to create an opt-in or what plugin to use for something

bull That they donrsquot have to worry about hidden costs or lsquoextrasrsquo ndash SSL certificates

automatic daily backups a minimum of six email addresses and malware scanning

and cleaning are all included at no extra cost

bull Free website (and email if needed) migrations Most other hosts donrsquot offer

migrations from sites like WordPresscom and Blogger but we do

bull No crazyhidden renewal prices for hosting or domains ndash they donrsquot have to worry

about prices increasing by 50 or 100 or more when itrsquos time to renew

bull Managed hosting means they get a better faster more reliable hosting experience

and there are WordPress experts available to them to help with specific problems

questions etc at no extra cost Many hosts will say lsquoThatrsquos third party software hire

a developerrsquo ndash we help with the issue or query

Itrsquos best to talk about what yoursquore comfortable with so donrsquot feel like you have to talk

about or mention any of these things ndash do what you feel is most authentic to you Often

just natural enthusiasm and a short but friendly recommendation is more than enough

copy w w w l y r i ca l h o s t c om 29

Images are great for getting peoplersquos attention so adding one of our mockups

(downloadable from the Affiliate Resource Center) a screenshot or an image showing our

latest bundle or giveaway can all help your post or comment stand out

Please ensure you always portray us accurately on social media and donrsquot make any false

claims If yoursquore unsure about something you want to say just drop us a Facebook

message at facebookcomlyricalhost or email affiliateslyricalhostcom and wersquoll get

right back to you

Be open to answering questions or feel free to direct people to us to answer questions on

Facebook messenger As long as they tell us you sent us (and you let us know too) we can

add affiliate commission to your account even if they donrsquot use your codelink

copy w w w l y r i ca l h o s t c om 30

Final Pointers

bull Use different posts to cater for different target audiences for example people who

are looking to start a blog people who are looking to move from a free platform to

self-hosting and people who are looking to switch from another host are all looking

for different things

bull We have a lot of different features so rather than trying to get them all into one post

or video itrsquos more effective to talk about one group of related features For example

you could pick lsquoease of usersquo as a theme and talk about easy sign up WordPress

being preinstalled on all WordPress hosting plans the Lyrical Host control panel

design and the one-to-one tech support

bull For price focus on everything being included with no extra hidden costs or services

Itrsquos often false economy to go for the lowest priced hosting because there are always

add-ons like with budget airlines Service usually budget as well ()

bull If you have time consider making your own bonuses for affiliate sign ups These

could include exclusive content time or resources from you that they get when

signing up for a Lyrical Host account You could offer these at the point of sale or

after your commission has been approved by looking at your affiliate dashboard

stats

Thanks for joining the Lyrical Host Affiliate Program we love having you here

Page 11: Brand new to affiliate marketing? This guide explains ...€¦ · marketing? This guide explains everything you need to know. ... create affiliate codes and links, view and track

copy w w w l y r i ca l h o s t c om 11

plan within their first 90 days you get the higher rate of commission

Once you hit the payout threshold you can cash out any time You donrsquot have to empty

your account Depending on your location you have different payout options available to

you which may include Amazon gift certificate bank transfers Creative Market gift

certificate and hosting credit If you choose to put your earnings towards paying for your

Lyrical Host hosting plan or domain names we add an extra 10 on This is deposited

into your Lyrical Host account and money is withdrawn automatically to pay for your

Lyrical Host products and services as needed

To withdraw available commission please contact our team by clicking the rsquoRequest

withdrawalrsquo button in your Affiliate Dashboard and they will provide you with payout

options specific to your currency and location and arrange your payment as soon as

possible

If you have any questions please contact our team or email affiliateslyricalhostcom

copy w w w l y r i ca l h o s t c om 12

Yoursquore welcome to use affiliate links in other places too for example in forum signatures

but websites emails and social media networks tend to be the most common uses so

herersquos a quick run down of how to implement them If you need any help implementing

affiliate links or have any questions email us any time at affiliateslyricalhostcom and

wersquoll get back to you as soon as possible

Adding text links to your website

1 Generate and copy your affiliate link by logging into your Affiliate Dashboard and

scrolling down to ldquoCreate New Affiliate Linkrdquo You can choose what yoursquod like to call your

link for example ldquoWebsite Footerrdquo or ldquoMay 2018 Newsletterrdquo so you can remember where

you used it and see how many clicks and conversions it gets You can generate as many

links as you like and use them in different places (eg in your website footer and website

sidebar for different email or social media campaigns etc)

2 Open up your website pagepost editor and go to the HTML editor For WordPress

this consists of clicking the lsquoTextrsquo tab to the right of your content pane (the default is

lsquoVisualrsquo) For step-by-step instructions with images or to use image links instead of text

links take a look at the Link amp Image Code page in your Affiliate Dashboard

3Paste the following code

lta href=rdquoAFFILIATE LINKrdquo target=rdquo_blankrdquo rel=rdquonofollowrdquogtYOUR TEXT HEREltagt

Or use the code from the ldquoLink amp Image Coderdquo page linked above

4 Replace AFFILIATE LINK with your affiliate link from step 1

copy w w w l y r i ca l h o s t c om 13

5 Replace YOUR TEXT HERE with the text you want your visitors to see for the link in

your post

6 Save and preview your post clicking the link to make sure it follows through to our

website correctly

The ldquonofollowrdquo part of the code ensures that yoursquore not passing link equity (ie helping the

website in search engine rankings) The nofollow attribute is required by Google guidelines

for commercial links where you may be compensated so make sure you include it for links

to our website even if yoursquore just posting your discount code and not a direct affiliate link

You now need to disclose your affiliate link as outlined in the following section ldquoDisclosing

Affiliate Linksrdquo

Using text links on social media

Generate and copy your affiliate link by logging into your Affiliate Dashboard and

scrolling down to ldquoCreate New Affiliate Linkrdquo You can choose what yoursquod like to call

your link for example ldquoWebsite Footerrdquo or ldquoMay 2018 Newsletterrdquo so you can

remember where you used it and see how many clicks and conversions it gets

You can generate as many links as you like and use them in different places (eg in

your website footer and website sidebar for different email or social media

campaigns etc)

Paste your generated link into a post tweet or whatever your platform of choice uses

for posting messages Write your accompanying message and include AD ad or

sponsored at the end

copy w w w l y r i ca l h o s t c om 14

Affiliate links in emails

When adding affiliate links to your emails simply paste a link as normal or use your

email marketing software to hyperlink text or images accordingly You will still need to

disclose it as an affiliate link which is outlined below If you need any help with this for

your specific mail client or software just let us know

You now need to disclose your affiliate link as outlined in the following section

ldquoDisclosing Affiliate Linksrdquo

copy w w w l y r i ca l h o s t c om 15

Several years ago the Federal Trade Commission (FTC) introduced requirements for

online advertising that include rules on how affiliates should disclose their commercial

interests online While the FTC advises that their rules are in place for US-based

audiences and consumers many countries have similar guidelines The reality is that

as a responsible website owner and affiliate you want to abide by these guidelines for

all your visitors and followers because you canrsquot control the citizenship of the people

seeing your posts and in the interests of being trusted and transparent

The good news is that compliancy is straightforward and easy to implement

You must properly disclose any affiliate links you share or post on websites Your

disclosures must meet four requirements

Frequent Your disclosure must appear on every post or page that has a review

recommendation comment or article that promotes a product or service for which

you may receive compensation or have done in the past

Clear It must be immediately obvious that you may receive compensation from the

links or content included on your page If you are reviewing comparing or ranking

brands and commission or conversion rates affect the order or your placement of

them you must clearly state this and not imply or convey neutrality

It must be clear that a commission is paid for purchases made through links in the

page or post Yoursquore not allowed to use vague statements in your disclosure such as

ldquoWe may include links to websites that help support our ownrdquo

copy w w w l y r i ca l h o s t c om 16

Conspicuous The disclosure must be clear and easy to see with no scrolling required

It should begin with the word ldquoDisclosurerdquo Prominently and permanently display

disclosures so they are unlikely to be missed by your visitors and ensure the size and

visual contrast are reasonable For the disclosure to be considered clear the font

should be at least as large as the main text on the page and clearly visible in terms of

color

Require No Action Your disclosure must be immediately evident to a typical visitor

viewing your content on any kind of device using any operating system or browser A

visitor should not need to scroll click tap hover or perform any other action to learn

that you may receive compensation If you do include a clickable link or additional

information on hover over the text of the link or preview itself should disclose the fact

that you may receive compensation

The same guidance applies any time you endorse a product through affiliate links

whether itrsquos on your website someone elsersquos on social media or in any other context

Never assume that your relationship with the brand is ldquoobviousrdquo and therefore doesnrsquot

need disclosing Always disclose

Disclosing affiliate links on your website

As an affiliate you must clearly disclose commission and commercial relationships with

any businesses that appear on your website in every instance they appear As such

you will need

bull A website privacy policy

bull A website disclosure policy

bull A disclosure statement on every page of your website that includes affiliate links

itrsquos not enough to make generalized statements or have a link to your disclosure

or privacy policy on its own

copy w w w l y r i ca l h o s t c om 17

The closer your disclaimer is to your recommendation the better Your readers

shouldnrsquot need to scroll to read your disclaimer after your affiliate links appear on the

page For that reason wersquod recommend putting your disclaimer at the top of your

post rather than the bottom for total transparency

Herersquos an example disclosure you could include at the top of your blog posts (feel free

to copy and paste for your own website ndash please note we are not lawyers and this isn rsquot

legal advice)

Disclosure This post contains affiliate links and I receive a commission if you visit a

link and buy something on my recommendation Purchasing via an affiliate link

doesnrsquot cost you any extra and I only recommend products and services I trust All

opinions are my own For more details see my disclosure policy [LINK] and privacy

policy [LINK]

You must also declare your affiliate links on social media using AD ad or

sponsored on your image or in clearly viewable unmissable text

For more information common questions and further details about disclosing links on

social media please see our blog post How To Disclose Affiliate Links

copy w w w l y r i ca l h o s t c om 18

About Lyrical Host

(Feel free to use the information below as you wish and pull direct quotes from it Wersquod

recommend rewriting big chunks in your own words though in the interests of avoiding

duplicate content issues and giving it your own voice)

Lyrical Host is a web hosting company with a difference We pride ourselves on

transparent pricing and honest services with no hidden costs or upsells We offer premium

managed hosting without the usual premium managed hosting price tag

Our mission is to make WordPress blogging and website ownership easy affordable and

hassle-free We take as much off your plate as possible so you can spend more time doing

the things you love We migrate websites and email for free even from Blogger and

WordPresscom

We speak your language - we specialize in hosting for bloggers so wersquore in a position to

advise on tools plugins structuring blogs and even things like content marketing SEO

and media kits

All of our hosting plans include all the features and services you need SSL certificates

email addresses automatic daily backups and one-to-one support Our hosting is

optimized for WordPress and it comes preinstalled along with our bespoke caching plugin

for even better page speeds Every month we send out exclusive stock photos and design

blogging resources to help you take your website to the next level

copy w w w l y r i ca l h o s t c om 19

We care about your blog just as much as you do

We have a number of built-in features to make your life easier including automatic

WordPress core updates a support team headed by WordPress developers integrated

speed and security features and on-demand malware scanning and clean up Wersquore here

for you beyond just web hosting ndash we can even set up Google Analytics or install your

Facebook Pixel for you at no extra cost We donrsquot tell you to hire a developer if you have a

WordPress-specific question or problem ndash itrsquos like having your own tech team on hand

Wersquore always adding new features and freebies so the longer yoursquore with us the more

value you get We believe in rewarding customers for their loyalty not just offering new

customers all the best things

We support our customers however we can including free one-to-one help sessions on

Facebook messenger matching you to partners or accountability buddies and sharing

your content on Twitter

We want to make a difference

We commission independent professional creatives including photographers designers

and illustrators to create beautiful custom resources that we provide free to our hosting

customers every month Itrsquos a win-win we help support others in the web industry and our

customers at the same time

Each month some of your hosting spend goes directly to non-profits and charitable

causes all over the world Some of the causes we support include childrenrsquos education in

Mozambique and mental health help for people across Africa and Asia

copy w w w l y r i ca l h o s t c om 20

Every year on your Lyrical Host anniversary we plant a tree for you somewhere in the

world to offset carbon use Known as your anniversa-tree itrsquos a great way to

commemorate the past year and look forward to the year to come

copy w w w l y r i ca l h o s t c om 21

Typical Lyrical Host Customer Profiles

The typical Lyrical Host customer is very different to the typical web hosting customer and

this is important to remember when yoursquore promoting us All of them are passionate about

their website and are prepared to pay a reasonable amount for a great service We donrsquot

present ourselves as the cheapest option but we always want to provide the most value

and the best service

We have a wide variety of customers at Lyrical Host but the majority of them have many

or all of the following traits

bull Approximately 97 of our customers are women or identify as women (this is a

strong contrast to the web hosting industry in general which is about 80-90 male

dominated)

bull Likely to be between 18 and 55

bull Are primarily from the UK and USA with Canada and Australia not far behind (we

have customers in six continents dispersed all over the world but those are the main

areas)

bull Are most often bloggers but may also have a related online business (as a virtual

assistant web designer coach strategist social media manager etc)

bull Are typically very familyhome-oriented

bull Very passionate about their blogwebsite in and of itself (eg they didnrsquot start

blogging as a get rich quick scheme they genuinely care about their site)

bull Have a strong drive and determination to succeed at what they do

copy w w w l y r i ca l h o s t c om 22

bull Are very goal and achievement-orientated

bull Choose the best over the cheapest where they can reasonably afford to do so

bull Often underestimate their skills especially technology-related skills

bull Love to learn

bull Have above average intelligence

bull Care about maintaining a good reputation and how they come across to people

bull Are very strong Better at overcoming life challenges than they give themselves credit

for

bull Care about their impact on the world particularly with regards to people animals

andor the environment

bull Always want more time to work on their website or fun related tasks (eg social

media)

bull Donrsquot particularly enjoy performing website management or technical tasks

themselves

bull Would still blog for fun even if their blog didnrsquot make them a penny

bull Some of the most common interests include but arenrsquot limited to yoga craft

beauty parenting writing about long-term physical or mental illness DIY books

films vegetarianismveganism fashion travel writing about blogging and social

media and reviews

copy w w w l y r i ca l h o s t c om 23

The ideal Lyrical Host customer doesnrsquot

bull See blogging or websites as a get rich quick scheme

bull Continually switch platforms or drop websites

bull Buy solely based on the cheapest possible price

bull Give up easily or lack commitment

bull Spam or use misleading statements or business practices on their website

We have a very specific customer base and wersquore very protective of our community

Wersquove been known to recommend our competitors to a few prospective customers

because we didnrsquot feel they were a good fit for our community (itrsquos important to us that as

a loyal customer you have good neighbors who wonrsquot spam or scam are respectful to our

staff and who wonrsquot ruin the reputation of our mail or web servers for everyone else)

We also have a moral code as part of our terms and conditions because being inclusive is

one of our core values One way to look at it is think about whether the people likely to

come across your link or recommendation are ones yoursquod trust enough to leave your bag

or laptop alone with and consider the membership type of groups and forums carefully

before posting

copy w w w l y r i ca l h o s t c om 24

Useful Links For Affiliate Resources amp Content

The Affiliate Resource Center

The Affiliate Resource Center has all kinds of graphics copy and paste docs information

and other downloads Wersquore continually adding to your library of affiliate materials so

therersquos always something fresh for you to use Yoursquore also welcome to create your own

affiliate materials whether text visual audio or video We just politely ask that you donrsquot

alter our logo in any way other than resizing it

Affiliate materials are subject to change so that they donrsquot get stale so we recommend

that if there are any you really want to use you download them as soon as possible in

case theyrsquove been removed when you come back to them

Bonus Resources

As Lyrical Host has a very specific target customer base of female bloggers entrepreneurs

and small business owners wersquore able to provide affiliate materials that directly appeal to

your audience In addition to the banners mockups feature lists blog post titles and other

goodies in the Affiliate Center we also have a range of goodies you can use yourself or

pass on to your visitors so they can get a taste of what itrsquos like to host with us

You could offer them as downloads in your email newsletters blog posts or wherever you

like as long as you link to us and explicitly mention theyrsquore provided by us and may not be

resold or redistributed in their existing form If yoursquore not sure if your intended use is

permitted please email affiliateslyricalhostcom and ask (most likely the answer will be

yes)

copy w w w l y r i ca l h o s t c om 25

Bonus extras are changed regularly so you can use them in your own campaigns and

marketing and take the form of free stock photos branded guides checklists and design

resources Therersquos a collection in your Affiliate Resource Center labeled lsquoFree Resource

Samplesrsquo and yoursquoll also find more on our Free Resources page at https

wwwlyricalhostcomfree-resources

Videos

We regularly add videos to YouTube channel youtubecomlyricalhost which yoursquore free to

embed in your posts or share directly To get you started here are a couple of links

bull What Makes Lyrical Host Different httpswwwyoutubecomwatch

v=iKJ6vourEQgampt

bull Lyrical Host vs SiteGround httpswwwyoutubecomwatchv=0EMxvFmt5D0

Popular Blog Posts

bull Essential Free WordPress Plugins httpswwwlyricalhostcom20177-free-

wordpress-plugins-you-need-for-your-blog

bull Free Feminine WordPress Themes httpswwwlyricalhostcom201740-elegantly-

feminine-free-wordpress-themes

bull How To Look After Your WordPress Website httpswwwlyricalhostcom2018how-

to-look-after-your-wordpress-website

bull Websites For Culturally Diverse Stock Photos httpswwwlyricalhostcom201720-

websites-to-download-culturally-diverse-stock-photos

copy w w w l y r i ca l h o s t c om 26

Useful Website Links

bull WordPress Hosting httpswwwwlyricalhostcomwordpress-hosting

bull Pageweaver Hosting (our page builder) httpswwwlyricalhostcompageweaver

bull Free migrations httpswwwlyricalhostcommigrating-lyrical-host

bull Free resources httpswwwlyricalhostcomfree-resources

bull WordPress Video Tutorials httpswwwlyricalhostcomwordpress-video-tutorials

copy w w w l y r i ca l h o s t c om 27

Tips For Recommending Us On Social Media

One of the most effective and quickest ways to make an affiliate sale is by posting on

social media Replying to threads in your Facebook groups where someone is asking for

hosting recommendations can be even better than your own posts because you know that

person is ready to buy

Check the group rules regarding links (some let you tag Facebook Pages even if yoursquore not

allowed to post external links ndash you can always drop us a message and let us know you

did it that way so we can track and add any applicable commission to your account

manually) Another option is to link to a blog post or other piece of content yoursquove written

about us (for ideas check out the Blog Prompts amp Ideas doc available as part of this

download) And of course you can use your affiliate link or discount code as long as you

declare it in line with FTC standards and any group requirements

If someone has asked for a recommendation and they list some specifics such as lsquoCan

anyone recommend a WordPress hosting company that offers really fast speedsrsquo itrsquos easy

enough to answer based on your own experiences or features of our tech (such as 100

SSD and our own secret sauce caching plugin more information on tech specs can be

found on our platform page)

However if their question is literally just lsquoCan anyone recommend a hosting companyrsquo

then itrsquos harder to answer One option is to ask them what theyrsquore looking for but

sometimes they donrsquot know or donrsquot reply to your comment so you could include a couple

of the following things

copy w w w l y r i ca l h o s t c om 28

bull Comments on support speed and reliability - these tend to be the things people

care about the most

bull If theyrsquore a new blogger knowing someone is there to help and genuinely cares

about supporting them and helping them with WordPress-specific questions such as

how to create an opt-in or what plugin to use for something

bull That they donrsquot have to worry about hidden costs or lsquoextrasrsquo ndash SSL certificates

automatic daily backups a minimum of six email addresses and malware scanning

and cleaning are all included at no extra cost

bull Free website (and email if needed) migrations Most other hosts donrsquot offer

migrations from sites like WordPresscom and Blogger but we do

bull No crazyhidden renewal prices for hosting or domains ndash they donrsquot have to worry

about prices increasing by 50 or 100 or more when itrsquos time to renew

bull Managed hosting means they get a better faster more reliable hosting experience

and there are WordPress experts available to them to help with specific problems

questions etc at no extra cost Many hosts will say lsquoThatrsquos third party software hire

a developerrsquo ndash we help with the issue or query

Itrsquos best to talk about what yoursquore comfortable with so donrsquot feel like you have to talk

about or mention any of these things ndash do what you feel is most authentic to you Often

just natural enthusiasm and a short but friendly recommendation is more than enough

copy w w w l y r i ca l h o s t c om 29

Images are great for getting peoplersquos attention so adding one of our mockups

(downloadable from the Affiliate Resource Center) a screenshot or an image showing our

latest bundle or giveaway can all help your post or comment stand out

Please ensure you always portray us accurately on social media and donrsquot make any false

claims If yoursquore unsure about something you want to say just drop us a Facebook

message at facebookcomlyricalhost or email affiliateslyricalhostcom and wersquoll get

right back to you

Be open to answering questions or feel free to direct people to us to answer questions on

Facebook messenger As long as they tell us you sent us (and you let us know too) we can

add affiliate commission to your account even if they donrsquot use your codelink

copy w w w l y r i ca l h o s t c om 30

Final Pointers

bull Use different posts to cater for different target audiences for example people who

are looking to start a blog people who are looking to move from a free platform to

self-hosting and people who are looking to switch from another host are all looking

for different things

bull We have a lot of different features so rather than trying to get them all into one post

or video itrsquos more effective to talk about one group of related features For example

you could pick lsquoease of usersquo as a theme and talk about easy sign up WordPress

being preinstalled on all WordPress hosting plans the Lyrical Host control panel

design and the one-to-one tech support

bull For price focus on everything being included with no extra hidden costs or services

Itrsquos often false economy to go for the lowest priced hosting because there are always

add-ons like with budget airlines Service usually budget as well ()

bull If you have time consider making your own bonuses for affiliate sign ups These

could include exclusive content time or resources from you that they get when

signing up for a Lyrical Host account You could offer these at the point of sale or

after your commission has been approved by looking at your affiliate dashboard

stats

Thanks for joining the Lyrical Host Affiliate Program we love having you here

Page 12: Brand new to affiliate marketing? This guide explains ...€¦ · marketing? This guide explains everything you need to know. ... create affiliate codes and links, view and track

copy w w w l y r i ca l h o s t c om 12

Yoursquore welcome to use affiliate links in other places too for example in forum signatures

but websites emails and social media networks tend to be the most common uses so

herersquos a quick run down of how to implement them If you need any help implementing

affiliate links or have any questions email us any time at affiliateslyricalhostcom and

wersquoll get back to you as soon as possible

Adding text links to your website

1 Generate and copy your affiliate link by logging into your Affiliate Dashboard and

scrolling down to ldquoCreate New Affiliate Linkrdquo You can choose what yoursquod like to call your

link for example ldquoWebsite Footerrdquo or ldquoMay 2018 Newsletterrdquo so you can remember where

you used it and see how many clicks and conversions it gets You can generate as many

links as you like and use them in different places (eg in your website footer and website

sidebar for different email or social media campaigns etc)

2 Open up your website pagepost editor and go to the HTML editor For WordPress

this consists of clicking the lsquoTextrsquo tab to the right of your content pane (the default is

lsquoVisualrsquo) For step-by-step instructions with images or to use image links instead of text

links take a look at the Link amp Image Code page in your Affiliate Dashboard

3Paste the following code

lta href=rdquoAFFILIATE LINKrdquo target=rdquo_blankrdquo rel=rdquonofollowrdquogtYOUR TEXT HEREltagt

Or use the code from the ldquoLink amp Image Coderdquo page linked above

4 Replace AFFILIATE LINK with your affiliate link from step 1

copy w w w l y r i ca l h o s t c om 13

5 Replace YOUR TEXT HERE with the text you want your visitors to see for the link in

your post

6 Save and preview your post clicking the link to make sure it follows through to our

website correctly

The ldquonofollowrdquo part of the code ensures that yoursquore not passing link equity (ie helping the

website in search engine rankings) The nofollow attribute is required by Google guidelines

for commercial links where you may be compensated so make sure you include it for links

to our website even if yoursquore just posting your discount code and not a direct affiliate link

You now need to disclose your affiliate link as outlined in the following section ldquoDisclosing

Affiliate Linksrdquo

Using text links on social media

Generate and copy your affiliate link by logging into your Affiliate Dashboard and

scrolling down to ldquoCreate New Affiliate Linkrdquo You can choose what yoursquod like to call

your link for example ldquoWebsite Footerrdquo or ldquoMay 2018 Newsletterrdquo so you can

remember where you used it and see how many clicks and conversions it gets

You can generate as many links as you like and use them in different places (eg in

your website footer and website sidebar for different email or social media

campaigns etc)

Paste your generated link into a post tweet or whatever your platform of choice uses

for posting messages Write your accompanying message and include AD ad or

sponsored at the end

copy w w w l y r i ca l h o s t c om 14

Affiliate links in emails

When adding affiliate links to your emails simply paste a link as normal or use your

email marketing software to hyperlink text or images accordingly You will still need to

disclose it as an affiliate link which is outlined below If you need any help with this for

your specific mail client or software just let us know

You now need to disclose your affiliate link as outlined in the following section

ldquoDisclosing Affiliate Linksrdquo

copy w w w l y r i ca l h o s t c om 15

Several years ago the Federal Trade Commission (FTC) introduced requirements for

online advertising that include rules on how affiliates should disclose their commercial

interests online While the FTC advises that their rules are in place for US-based

audiences and consumers many countries have similar guidelines The reality is that

as a responsible website owner and affiliate you want to abide by these guidelines for

all your visitors and followers because you canrsquot control the citizenship of the people

seeing your posts and in the interests of being trusted and transparent

The good news is that compliancy is straightforward and easy to implement

You must properly disclose any affiliate links you share or post on websites Your

disclosures must meet four requirements

Frequent Your disclosure must appear on every post or page that has a review

recommendation comment or article that promotes a product or service for which

you may receive compensation or have done in the past

Clear It must be immediately obvious that you may receive compensation from the

links or content included on your page If you are reviewing comparing or ranking

brands and commission or conversion rates affect the order or your placement of

them you must clearly state this and not imply or convey neutrality

It must be clear that a commission is paid for purchases made through links in the

page or post Yoursquore not allowed to use vague statements in your disclosure such as

ldquoWe may include links to websites that help support our ownrdquo

copy w w w l y r i ca l h o s t c om 16

Conspicuous The disclosure must be clear and easy to see with no scrolling required

It should begin with the word ldquoDisclosurerdquo Prominently and permanently display

disclosures so they are unlikely to be missed by your visitors and ensure the size and

visual contrast are reasonable For the disclosure to be considered clear the font

should be at least as large as the main text on the page and clearly visible in terms of

color

Require No Action Your disclosure must be immediately evident to a typical visitor

viewing your content on any kind of device using any operating system or browser A

visitor should not need to scroll click tap hover or perform any other action to learn

that you may receive compensation If you do include a clickable link or additional

information on hover over the text of the link or preview itself should disclose the fact

that you may receive compensation

The same guidance applies any time you endorse a product through affiliate links

whether itrsquos on your website someone elsersquos on social media or in any other context

Never assume that your relationship with the brand is ldquoobviousrdquo and therefore doesnrsquot

need disclosing Always disclose

Disclosing affiliate links on your website

As an affiliate you must clearly disclose commission and commercial relationships with

any businesses that appear on your website in every instance they appear As such

you will need

bull A website privacy policy

bull A website disclosure policy

bull A disclosure statement on every page of your website that includes affiliate links

itrsquos not enough to make generalized statements or have a link to your disclosure

or privacy policy on its own

copy w w w l y r i ca l h o s t c om 17

The closer your disclaimer is to your recommendation the better Your readers

shouldnrsquot need to scroll to read your disclaimer after your affiliate links appear on the

page For that reason wersquod recommend putting your disclaimer at the top of your

post rather than the bottom for total transparency

Herersquos an example disclosure you could include at the top of your blog posts (feel free

to copy and paste for your own website ndash please note we are not lawyers and this isn rsquot

legal advice)

Disclosure This post contains affiliate links and I receive a commission if you visit a

link and buy something on my recommendation Purchasing via an affiliate link

doesnrsquot cost you any extra and I only recommend products and services I trust All

opinions are my own For more details see my disclosure policy [LINK] and privacy

policy [LINK]

You must also declare your affiliate links on social media using AD ad or

sponsored on your image or in clearly viewable unmissable text

For more information common questions and further details about disclosing links on

social media please see our blog post How To Disclose Affiliate Links

copy w w w l y r i ca l h o s t c om 18

About Lyrical Host

(Feel free to use the information below as you wish and pull direct quotes from it Wersquod

recommend rewriting big chunks in your own words though in the interests of avoiding

duplicate content issues and giving it your own voice)

Lyrical Host is a web hosting company with a difference We pride ourselves on

transparent pricing and honest services with no hidden costs or upsells We offer premium

managed hosting without the usual premium managed hosting price tag

Our mission is to make WordPress blogging and website ownership easy affordable and

hassle-free We take as much off your plate as possible so you can spend more time doing

the things you love We migrate websites and email for free even from Blogger and

WordPresscom

We speak your language - we specialize in hosting for bloggers so wersquore in a position to

advise on tools plugins structuring blogs and even things like content marketing SEO

and media kits

All of our hosting plans include all the features and services you need SSL certificates

email addresses automatic daily backups and one-to-one support Our hosting is

optimized for WordPress and it comes preinstalled along with our bespoke caching plugin

for even better page speeds Every month we send out exclusive stock photos and design

blogging resources to help you take your website to the next level

copy w w w l y r i ca l h o s t c om 19

We care about your blog just as much as you do

We have a number of built-in features to make your life easier including automatic

WordPress core updates a support team headed by WordPress developers integrated

speed and security features and on-demand malware scanning and clean up Wersquore here

for you beyond just web hosting ndash we can even set up Google Analytics or install your

Facebook Pixel for you at no extra cost We donrsquot tell you to hire a developer if you have a

WordPress-specific question or problem ndash itrsquos like having your own tech team on hand

Wersquore always adding new features and freebies so the longer yoursquore with us the more

value you get We believe in rewarding customers for their loyalty not just offering new

customers all the best things

We support our customers however we can including free one-to-one help sessions on

Facebook messenger matching you to partners or accountability buddies and sharing

your content on Twitter

We want to make a difference

We commission independent professional creatives including photographers designers

and illustrators to create beautiful custom resources that we provide free to our hosting

customers every month Itrsquos a win-win we help support others in the web industry and our

customers at the same time

Each month some of your hosting spend goes directly to non-profits and charitable

causes all over the world Some of the causes we support include childrenrsquos education in

Mozambique and mental health help for people across Africa and Asia

copy w w w l y r i ca l h o s t c om 20

Every year on your Lyrical Host anniversary we plant a tree for you somewhere in the

world to offset carbon use Known as your anniversa-tree itrsquos a great way to

commemorate the past year and look forward to the year to come

copy w w w l y r i ca l h o s t c om 21

Typical Lyrical Host Customer Profiles

The typical Lyrical Host customer is very different to the typical web hosting customer and

this is important to remember when yoursquore promoting us All of them are passionate about

their website and are prepared to pay a reasonable amount for a great service We donrsquot

present ourselves as the cheapest option but we always want to provide the most value

and the best service

We have a wide variety of customers at Lyrical Host but the majority of them have many

or all of the following traits

bull Approximately 97 of our customers are women or identify as women (this is a

strong contrast to the web hosting industry in general which is about 80-90 male

dominated)

bull Likely to be between 18 and 55

bull Are primarily from the UK and USA with Canada and Australia not far behind (we

have customers in six continents dispersed all over the world but those are the main

areas)

bull Are most often bloggers but may also have a related online business (as a virtual

assistant web designer coach strategist social media manager etc)

bull Are typically very familyhome-oriented

bull Very passionate about their blogwebsite in and of itself (eg they didnrsquot start

blogging as a get rich quick scheme they genuinely care about their site)

bull Have a strong drive and determination to succeed at what they do

copy w w w l y r i ca l h o s t c om 22

bull Are very goal and achievement-orientated

bull Choose the best over the cheapest where they can reasonably afford to do so

bull Often underestimate their skills especially technology-related skills

bull Love to learn

bull Have above average intelligence

bull Care about maintaining a good reputation and how they come across to people

bull Are very strong Better at overcoming life challenges than they give themselves credit

for

bull Care about their impact on the world particularly with regards to people animals

andor the environment

bull Always want more time to work on their website or fun related tasks (eg social

media)

bull Donrsquot particularly enjoy performing website management or technical tasks

themselves

bull Would still blog for fun even if their blog didnrsquot make them a penny

bull Some of the most common interests include but arenrsquot limited to yoga craft

beauty parenting writing about long-term physical or mental illness DIY books

films vegetarianismveganism fashion travel writing about blogging and social

media and reviews

copy w w w l y r i ca l h o s t c om 23

The ideal Lyrical Host customer doesnrsquot

bull See blogging or websites as a get rich quick scheme

bull Continually switch platforms or drop websites

bull Buy solely based on the cheapest possible price

bull Give up easily or lack commitment

bull Spam or use misleading statements or business practices on their website

We have a very specific customer base and wersquore very protective of our community

Wersquove been known to recommend our competitors to a few prospective customers

because we didnrsquot feel they were a good fit for our community (itrsquos important to us that as

a loyal customer you have good neighbors who wonrsquot spam or scam are respectful to our

staff and who wonrsquot ruin the reputation of our mail or web servers for everyone else)

We also have a moral code as part of our terms and conditions because being inclusive is

one of our core values One way to look at it is think about whether the people likely to

come across your link or recommendation are ones yoursquod trust enough to leave your bag

or laptop alone with and consider the membership type of groups and forums carefully

before posting

copy w w w l y r i ca l h o s t c om 24

Useful Links For Affiliate Resources amp Content

The Affiliate Resource Center

The Affiliate Resource Center has all kinds of graphics copy and paste docs information

and other downloads Wersquore continually adding to your library of affiliate materials so

therersquos always something fresh for you to use Yoursquore also welcome to create your own

affiliate materials whether text visual audio or video We just politely ask that you donrsquot

alter our logo in any way other than resizing it

Affiliate materials are subject to change so that they donrsquot get stale so we recommend

that if there are any you really want to use you download them as soon as possible in

case theyrsquove been removed when you come back to them

Bonus Resources

As Lyrical Host has a very specific target customer base of female bloggers entrepreneurs

and small business owners wersquore able to provide affiliate materials that directly appeal to

your audience In addition to the banners mockups feature lists blog post titles and other

goodies in the Affiliate Center we also have a range of goodies you can use yourself or

pass on to your visitors so they can get a taste of what itrsquos like to host with us

You could offer them as downloads in your email newsletters blog posts or wherever you

like as long as you link to us and explicitly mention theyrsquore provided by us and may not be

resold or redistributed in their existing form If yoursquore not sure if your intended use is

permitted please email affiliateslyricalhostcom and ask (most likely the answer will be

yes)

copy w w w l y r i ca l h o s t c om 25

Bonus extras are changed regularly so you can use them in your own campaigns and

marketing and take the form of free stock photos branded guides checklists and design

resources Therersquos a collection in your Affiliate Resource Center labeled lsquoFree Resource

Samplesrsquo and yoursquoll also find more on our Free Resources page at https

wwwlyricalhostcomfree-resources

Videos

We regularly add videos to YouTube channel youtubecomlyricalhost which yoursquore free to

embed in your posts or share directly To get you started here are a couple of links

bull What Makes Lyrical Host Different httpswwwyoutubecomwatch

v=iKJ6vourEQgampt

bull Lyrical Host vs SiteGround httpswwwyoutubecomwatchv=0EMxvFmt5D0

Popular Blog Posts

bull Essential Free WordPress Plugins httpswwwlyricalhostcom20177-free-

wordpress-plugins-you-need-for-your-blog

bull Free Feminine WordPress Themes httpswwwlyricalhostcom201740-elegantly-

feminine-free-wordpress-themes

bull How To Look After Your WordPress Website httpswwwlyricalhostcom2018how-

to-look-after-your-wordpress-website

bull Websites For Culturally Diverse Stock Photos httpswwwlyricalhostcom201720-

websites-to-download-culturally-diverse-stock-photos

copy w w w l y r i ca l h o s t c om 26

Useful Website Links

bull WordPress Hosting httpswwwwlyricalhostcomwordpress-hosting

bull Pageweaver Hosting (our page builder) httpswwwlyricalhostcompageweaver

bull Free migrations httpswwwlyricalhostcommigrating-lyrical-host

bull Free resources httpswwwlyricalhostcomfree-resources

bull WordPress Video Tutorials httpswwwlyricalhostcomwordpress-video-tutorials

copy w w w l y r i ca l h o s t c om 27

Tips For Recommending Us On Social Media

One of the most effective and quickest ways to make an affiliate sale is by posting on

social media Replying to threads in your Facebook groups where someone is asking for

hosting recommendations can be even better than your own posts because you know that

person is ready to buy

Check the group rules regarding links (some let you tag Facebook Pages even if yoursquore not

allowed to post external links ndash you can always drop us a message and let us know you

did it that way so we can track and add any applicable commission to your account

manually) Another option is to link to a blog post or other piece of content yoursquove written

about us (for ideas check out the Blog Prompts amp Ideas doc available as part of this

download) And of course you can use your affiliate link or discount code as long as you

declare it in line with FTC standards and any group requirements

If someone has asked for a recommendation and they list some specifics such as lsquoCan

anyone recommend a WordPress hosting company that offers really fast speedsrsquo itrsquos easy

enough to answer based on your own experiences or features of our tech (such as 100

SSD and our own secret sauce caching plugin more information on tech specs can be

found on our platform page)

However if their question is literally just lsquoCan anyone recommend a hosting companyrsquo

then itrsquos harder to answer One option is to ask them what theyrsquore looking for but

sometimes they donrsquot know or donrsquot reply to your comment so you could include a couple

of the following things

copy w w w l y r i ca l h o s t c om 28

bull Comments on support speed and reliability - these tend to be the things people

care about the most

bull If theyrsquore a new blogger knowing someone is there to help and genuinely cares

about supporting them and helping them with WordPress-specific questions such as

how to create an opt-in or what plugin to use for something

bull That they donrsquot have to worry about hidden costs or lsquoextrasrsquo ndash SSL certificates

automatic daily backups a minimum of six email addresses and malware scanning

and cleaning are all included at no extra cost

bull Free website (and email if needed) migrations Most other hosts donrsquot offer

migrations from sites like WordPresscom and Blogger but we do

bull No crazyhidden renewal prices for hosting or domains ndash they donrsquot have to worry

about prices increasing by 50 or 100 or more when itrsquos time to renew

bull Managed hosting means they get a better faster more reliable hosting experience

and there are WordPress experts available to them to help with specific problems

questions etc at no extra cost Many hosts will say lsquoThatrsquos third party software hire

a developerrsquo ndash we help with the issue or query

Itrsquos best to talk about what yoursquore comfortable with so donrsquot feel like you have to talk

about or mention any of these things ndash do what you feel is most authentic to you Often

just natural enthusiasm and a short but friendly recommendation is more than enough

copy w w w l y r i ca l h o s t c om 29

Images are great for getting peoplersquos attention so adding one of our mockups

(downloadable from the Affiliate Resource Center) a screenshot or an image showing our

latest bundle or giveaway can all help your post or comment stand out

Please ensure you always portray us accurately on social media and donrsquot make any false

claims If yoursquore unsure about something you want to say just drop us a Facebook

message at facebookcomlyricalhost or email affiliateslyricalhostcom and wersquoll get

right back to you

Be open to answering questions or feel free to direct people to us to answer questions on

Facebook messenger As long as they tell us you sent us (and you let us know too) we can

add affiliate commission to your account even if they donrsquot use your codelink

copy w w w l y r i ca l h o s t c om 30

Final Pointers

bull Use different posts to cater for different target audiences for example people who

are looking to start a blog people who are looking to move from a free platform to

self-hosting and people who are looking to switch from another host are all looking

for different things

bull We have a lot of different features so rather than trying to get them all into one post

or video itrsquos more effective to talk about one group of related features For example

you could pick lsquoease of usersquo as a theme and talk about easy sign up WordPress

being preinstalled on all WordPress hosting plans the Lyrical Host control panel

design and the one-to-one tech support

bull For price focus on everything being included with no extra hidden costs or services

Itrsquos often false economy to go for the lowest priced hosting because there are always

add-ons like with budget airlines Service usually budget as well ()

bull If you have time consider making your own bonuses for affiliate sign ups These

could include exclusive content time or resources from you that they get when

signing up for a Lyrical Host account You could offer these at the point of sale or

after your commission has been approved by looking at your affiliate dashboard

stats

Thanks for joining the Lyrical Host Affiliate Program we love having you here

Page 13: Brand new to affiliate marketing? This guide explains ...€¦ · marketing? This guide explains everything you need to know. ... create affiliate codes and links, view and track

copy w w w l y r i ca l h o s t c om 13

5 Replace YOUR TEXT HERE with the text you want your visitors to see for the link in

your post

6 Save and preview your post clicking the link to make sure it follows through to our

website correctly

The ldquonofollowrdquo part of the code ensures that yoursquore not passing link equity (ie helping the

website in search engine rankings) The nofollow attribute is required by Google guidelines

for commercial links where you may be compensated so make sure you include it for links

to our website even if yoursquore just posting your discount code and not a direct affiliate link

You now need to disclose your affiliate link as outlined in the following section ldquoDisclosing

Affiliate Linksrdquo

Using text links on social media

Generate and copy your affiliate link by logging into your Affiliate Dashboard and

scrolling down to ldquoCreate New Affiliate Linkrdquo You can choose what yoursquod like to call

your link for example ldquoWebsite Footerrdquo or ldquoMay 2018 Newsletterrdquo so you can

remember where you used it and see how many clicks and conversions it gets

You can generate as many links as you like and use them in different places (eg in

your website footer and website sidebar for different email or social media

campaigns etc)

Paste your generated link into a post tweet or whatever your platform of choice uses

for posting messages Write your accompanying message and include AD ad or

sponsored at the end

copy w w w l y r i ca l h o s t c om 14

Affiliate links in emails

When adding affiliate links to your emails simply paste a link as normal or use your

email marketing software to hyperlink text or images accordingly You will still need to

disclose it as an affiliate link which is outlined below If you need any help with this for

your specific mail client or software just let us know

You now need to disclose your affiliate link as outlined in the following section

ldquoDisclosing Affiliate Linksrdquo

copy w w w l y r i ca l h o s t c om 15

Several years ago the Federal Trade Commission (FTC) introduced requirements for

online advertising that include rules on how affiliates should disclose their commercial

interests online While the FTC advises that their rules are in place for US-based

audiences and consumers many countries have similar guidelines The reality is that

as a responsible website owner and affiliate you want to abide by these guidelines for

all your visitors and followers because you canrsquot control the citizenship of the people

seeing your posts and in the interests of being trusted and transparent

The good news is that compliancy is straightforward and easy to implement

You must properly disclose any affiliate links you share or post on websites Your

disclosures must meet four requirements

Frequent Your disclosure must appear on every post or page that has a review

recommendation comment or article that promotes a product or service for which

you may receive compensation or have done in the past

Clear It must be immediately obvious that you may receive compensation from the

links or content included on your page If you are reviewing comparing or ranking

brands and commission or conversion rates affect the order or your placement of

them you must clearly state this and not imply or convey neutrality

It must be clear that a commission is paid for purchases made through links in the

page or post Yoursquore not allowed to use vague statements in your disclosure such as

ldquoWe may include links to websites that help support our ownrdquo

copy w w w l y r i ca l h o s t c om 16

Conspicuous The disclosure must be clear and easy to see with no scrolling required

It should begin with the word ldquoDisclosurerdquo Prominently and permanently display

disclosures so they are unlikely to be missed by your visitors and ensure the size and

visual contrast are reasonable For the disclosure to be considered clear the font

should be at least as large as the main text on the page and clearly visible in terms of

color

Require No Action Your disclosure must be immediately evident to a typical visitor

viewing your content on any kind of device using any operating system or browser A

visitor should not need to scroll click tap hover or perform any other action to learn

that you may receive compensation If you do include a clickable link or additional

information on hover over the text of the link or preview itself should disclose the fact

that you may receive compensation

The same guidance applies any time you endorse a product through affiliate links

whether itrsquos on your website someone elsersquos on social media or in any other context

Never assume that your relationship with the brand is ldquoobviousrdquo and therefore doesnrsquot

need disclosing Always disclose

Disclosing affiliate links on your website

As an affiliate you must clearly disclose commission and commercial relationships with

any businesses that appear on your website in every instance they appear As such

you will need

bull A website privacy policy

bull A website disclosure policy

bull A disclosure statement on every page of your website that includes affiliate links

itrsquos not enough to make generalized statements or have a link to your disclosure

or privacy policy on its own

copy w w w l y r i ca l h o s t c om 17

The closer your disclaimer is to your recommendation the better Your readers

shouldnrsquot need to scroll to read your disclaimer after your affiliate links appear on the

page For that reason wersquod recommend putting your disclaimer at the top of your

post rather than the bottom for total transparency

Herersquos an example disclosure you could include at the top of your blog posts (feel free

to copy and paste for your own website ndash please note we are not lawyers and this isn rsquot

legal advice)

Disclosure This post contains affiliate links and I receive a commission if you visit a

link and buy something on my recommendation Purchasing via an affiliate link

doesnrsquot cost you any extra and I only recommend products and services I trust All

opinions are my own For more details see my disclosure policy [LINK] and privacy

policy [LINK]

You must also declare your affiliate links on social media using AD ad or

sponsored on your image or in clearly viewable unmissable text

For more information common questions and further details about disclosing links on

social media please see our blog post How To Disclose Affiliate Links

copy w w w l y r i ca l h o s t c om 18

About Lyrical Host

(Feel free to use the information below as you wish and pull direct quotes from it Wersquod

recommend rewriting big chunks in your own words though in the interests of avoiding

duplicate content issues and giving it your own voice)

Lyrical Host is a web hosting company with a difference We pride ourselves on

transparent pricing and honest services with no hidden costs or upsells We offer premium

managed hosting without the usual premium managed hosting price tag

Our mission is to make WordPress blogging and website ownership easy affordable and

hassle-free We take as much off your plate as possible so you can spend more time doing

the things you love We migrate websites and email for free even from Blogger and

WordPresscom

We speak your language - we specialize in hosting for bloggers so wersquore in a position to

advise on tools plugins structuring blogs and even things like content marketing SEO

and media kits

All of our hosting plans include all the features and services you need SSL certificates

email addresses automatic daily backups and one-to-one support Our hosting is

optimized for WordPress and it comes preinstalled along with our bespoke caching plugin

for even better page speeds Every month we send out exclusive stock photos and design

blogging resources to help you take your website to the next level

copy w w w l y r i ca l h o s t c om 19

We care about your blog just as much as you do

We have a number of built-in features to make your life easier including automatic

WordPress core updates a support team headed by WordPress developers integrated

speed and security features and on-demand malware scanning and clean up Wersquore here

for you beyond just web hosting ndash we can even set up Google Analytics or install your

Facebook Pixel for you at no extra cost We donrsquot tell you to hire a developer if you have a

WordPress-specific question or problem ndash itrsquos like having your own tech team on hand

Wersquore always adding new features and freebies so the longer yoursquore with us the more

value you get We believe in rewarding customers for their loyalty not just offering new

customers all the best things

We support our customers however we can including free one-to-one help sessions on

Facebook messenger matching you to partners or accountability buddies and sharing

your content on Twitter

We want to make a difference

We commission independent professional creatives including photographers designers

and illustrators to create beautiful custom resources that we provide free to our hosting

customers every month Itrsquos a win-win we help support others in the web industry and our

customers at the same time

Each month some of your hosting spend goes directly to non-profits and charitable

causes all over the world Some of the causes we support include childrenrsquos education in

Mozambique and mental health help for people across Africa and Asia

copy w w w l y r i ca l h o s t c om 20

Every year on your Lyrical Host anniversary we plant a tree for you somewhere in the

world to offset carbon use Known as your anniversa-tree itrsquos a great way to

commemorate the past year and look forward to the year to come

copy w w w l y r i ca l h o s t c om 21

Typical Lyrical Host Customer Profiles

The typical Lyrical Host customer is very different to the typical web hosting customer and

this is important to remember when yoursquore promoting us All of them are passionate about

their website and are prepared to pay a reasonable amount for a great service We donrsquot

present ourselves as the cheapest option but we always want to provide the most value

and the best service

We have a wide variety of customers at Lyrical Host but the majority of them have many

or all of the following traits

bull Approximately 97 of our customers are women or identify as women (this is a

strong contrast to the web hosting industry in general which is about 80-90 male

dominated)

bull Likely to be between 18 and 55

bull Are primarily from the UK and USA with Canada and Australia not far behind (we

have customers in six continents dispersed all over the world but those are the main

areas)

bull Are most often bloggers but may also have a related online business (as a virtual

assistant web designer coach strategist social media manager etc)

bull Are typically very familyhome-oriented

bull Very passionate about their blogwebsite in and of itself (eg they didnrsquot start

blogging as a get rich quick scheme they genuinely care about their site)

bull Have a strong drive and determination to succeed at what they do

copy w w w l y r i ca l h o s t c om 22

bull Are very goal and achievement-orientated

bull Choose the best over the cheapest where they can reasonably afford to do so

bull Often underestimate their skills especially technology-related skills

bull Love to learn

bull Have above average intelligence

bull Care about maintaining a good reputation and how they come across to people

bull Are very strong Better at overcoming life challenges than they give themselves credit

for

bull Care about their impact on the world particularly with regards to people animals

andor the environment

bull Always want more time to work on their website or fun related tasks (eg social

media)

bull Donrsquot particularly enjoy performing website management or technical tasks

themselves

bull Would still blog for fun even if their blog didnrsquot make them a penny

bull Some of the most common interests include but arenrsquot limited to yoga craft

beauty parenting writing about long-term physical or mental illness DIY books

films vegetarianismveganism fashion travel writing about blogging and social

media and reviews

copy w w w l y r i ca l h o s t c om 23

The ideal Lyrical Host customer doesnrsquot

bull See blogging or websites as a get rich quick scheme

bull Continually switch platforms or drop websites

bull Buy solely based on the cheapest possible price

bull Give up easily or lack commitment

bull Spam or use misleading statements or business practices on their website

We have a very specific customer base and wersquore very protective of our community

Wersquove been known to recommend our competitors to a few prospective customers

because we didnrsquot feel they were a good fit for our community (itrsquos important to us that as

a loyal customer you have good neighbors who wonrsquot spam or scam are respectful to our

staff and who wonrsquot ruin the reputation of our mail or web servers for everyone else)

We also have a moral code as part of our terms and conditions because being inclusive is

one of our core values One way to look at it is think about whether the people likely to

come across your link or recommendation are ones yoursquod trust enough to leave your bag

or laptop alone with and consider the membership type of groups and forums carefully

before posting

copy w w w l y r i ca l h o s t c om 24

Useful Links For Affiliate Resources amp Content

The Affiliate Resource Center

The Affiliate Resource Center has all kinds of graphics copy and paste docs information

and other downloads Wersquore continually adding to your library of affiliate materials so

therersquos always something fresh for you to use Yoursquore also welcome to create your own

affiliate materials whether text visual audio or video We just politely ask that you donrsquot

alter our logo in any way other than resizing it

Affiliate materials are subject to change so that they donrsquot get stale so we recommend

that if there are any you really want to use you download them as soon as possible in

case theyrsquove been removed when you come back to them

Bonus Resources

As Lyrical Host has a very specific target customer base of female bloggers entrepreneurs

and small business owners wersquore able to provide affiliate materials that directly appeal to

your audience In addition to the banners mockups feature lists blog post titles and other

goodies in the Affiliate Center we also have a range of goodies you can use yourself or

pass on to your visitors so they can get a taste of what itrsquos like to host with us

You could offer them as downloads in your email newsletters blog posts or wherever you

like as long as you link to us and explicitly mention theyrsquore provided by us and may not be

resold or redistributed in their existing form If yoursquore not sure if your intended use is

permitted please email affiliateslyricalhostcom and ask (most likely the answer will be

yes)

copy w w w l y r i ca l h o s t c om 25

Bonus extras are changed regularly so you can use them in your own campaigns and

marketing and take the form of free stock photos branded guides checklists and design

resources Therersquos a collection in your Affiliate Resource Center labeled lsquoFree Resource

Samplesrsquo and yoursquoll also find more on our Free Resources page at https

wwwlyricalhostcomfree-resources

Videos

We regularly add videos to YouTube channel youtubecomlyricalhost which yoursquore free to

embed in your posts or share directly To get you started here are a couple of links

bull What Makes Lyrical Host Different httpswwwyoutubecomwatch

v=iKJ6vourEQgampt

bull Lyrical Host vs SiteGround httpswwwyoutubecomwatchv=0EMxvFmt5D0

Popular Blog Posts

bull Essential Free WordPress Plugins httpswwwlyricalhostcom20177-free-

wordpress-plugins-you-need-for-your-blog

bull Free Feminine WordPress Themes httpswwwlyricalhostcom201740-elegantly-

feminine-free-wordpress-themes

bull How To Look After Your WordPress Website httpswwwlyricalhostcom2018how-

to-look-after-your-wordpress-website

bull Websites For Culturally Diverse Stock Photos httpswwwlyricalhostcom201720-

websites-to-download-culturally-diverse-stock-photos

copy w w w l y r i ca l h o s t c om 26

Useful Website Links

bull WordPress Hosting httpswwwwlyricalhostcomwordpress-hosting

bull Pageweaver Hosting (our page builder) httpswwwlyricalhostcompageweaver

bull Free migrations httpswwwlyricalhostcommigrating-lyrical-host

bull Free resources httpswwwlyricalhostcomfree-resources

bull WordPress Video Tutorials httpswwwlyricalhostcomwordpress-video-tutorials

copy w w w l y r i ca l h o s t c om 27

Tips For Recommending Us On Social Media

One of the most effective and quickest ways to make an affiliate sale is by posting on

social media Replying to threads in your Facebook groups where someone is asking for

hosting recommendations can be even better than your own posts because you know that

person is ready to buy

Check the group rules regarding links (some let you tag Facebook Pages even if yoursquore not

allowed to post external links ndash you can always drop us a message and let us know you

did it that way so we can track and add any applicable commission to your account

manually) Another option is to link to a blog post or other piece of content yoursquove written

about us (for ideas check out the Blog Prompts amp Ideas doc available as part of this

download) And of course you can use your affiliate link or discount code as long as you

declare it in line with FTC standards and any group requirements

If someone has asked for a recommendation and they list some specifics such as lsquoCan

anyone recommend a WordPress hosting company that offers really fast speedsrsquo itrsquos easy

enough to answer based on your own experiences or features of our tech (such as 100

SSD and our own secret sauce caching plugin more information on tech specs can be

found on our platform page)

However if their question is literally just lsquoCan anyone recommend a hosting companyrsquo

then itrsquos harder to answer One option is to ask them what theyrsquore looking for but

sometimes they donrsquot know or donrsquot reply to your comment so you could include a couple

of the following things

copy w w w l y r i ca l h o s t c om 28

bull Comments on support speed and reliability - these tend to be the things people

care about the most

bull If theyrsquore a new blogger knowing someone is there to help and genuinely cares

about supporting them and helping them with WordPress-specific questions such as

how to create an opt-in or what plugin to use for something

bull That they donrsquot have to worry about hidden costs or lsquoextrasrsquo ndash SSL certificates

automatic daily backups a minimum of six email addresses and malware scanning

and cleaning are all included at no extra cost

bull Free website (and email if needed) migrations Most other hosts donrsquot offer

migrations from sites like WordPresscom and Blogger but we do

bull No crazyhidden renewal prices for hosting or domains ndash they donrsquot have to worry

about prices increasing by 50 or 100 or more when itrsquos time to renew

bull Managed hosting means they get a better faster more reliable hosting experience

and there are WordPress experts available to them to help with specific problems

questions etc at no extra cost Many hosts will say lsquoThatrsquos third party software hire

a developerrsquo ndash we help with the issue or query

Itrsquos best to talk about what yoursquore comfortable with so donrsquot feel like you have to talk

about or mention any of these things ndash do what you feel is most authentic to you Often

just natural enthusiasm and a short but friendly recommendation is more than enough

copy w w w l y r i ca l h o s t c om 29

Images are great for getting peoplersquos attention so adding one of our mockups

(downloadable from the Affiliate Resource Center) a screenshot or an image showing our

latest bundle or giveaway can all help your post or comment stand out

Please ensure you always portray us accurately on social media and donrsquot make any false

claims If yoursquore unsure about something you want to say just drop us a Facebook

message at facebookcomlyricalhost or email affiliateslyricalhostcom and wersquoll get

right back to you

Be open to answering questions or feel free to direct people to us to answer questions on

Facebook messenger As long as they tell us you sent us (and you let us know too) we can

add affiliate commission to your account even if they donrsquot use your codelink

copy w w w l y r i ca l h o s t c om 30

Final Pointers

bull Use different posts to cater for different target audiences for example people who

are looking to start a blog people who are looking to move from a free platform to

self-hosting and people who are looking to switch from another host are all looking

for different things

bull We have a lot of different features so rather than trying to get them all into one post

or video itrsquos more effective to talk about one group of related features For example

you could pick lsquoease of usersquo as a theme and talk about easy sign up WordPress

being preinstalled on all WordPress hosting plans the Lyrical Host control panel

design and the one-to-one tech support

bull For price focus on everything being included with no extra hidden costs or services

Itrsquos often false economy to go for the lowest priced hosting because there are always

add-ons like with budget airlines Service usually budget as well ()

bull If you have time consider making your own bonuses for affiliate sign ups These

could include exclusive content time or resources from you that they get when

signing up for a Lyrical Host account You could offer these at the point of sale or

after your commission has been approved by looking at your affiliate dashboard

stats

Thanks for joining the Lyrical Host Affiliate Program we love having you here

Page 14: Brand new to affiliate marketing? This guide explains ...€¦ · marketing? This guide explains everything you need to know. ... create affiliate codes and links, view and track

copy w w w l y r i ca l h o s t c om 14

Affiliate links in emails

When adding affiliate links to your emails simply paste a link as normal or use your

email marketing software to hyperlink text or images accordingly You will still need to

disclose it as an affiliate link which is outlined below If you need any help with this for

your specific mail client or software just let us know

You now need to disclose your affiliate link as outlined in the following section

ldquoDisclosing Affiliate Linksrdquo

copy w w w l y r i ca l h o s t c om 15

Several years ago the Federal Trade Commission (FTC) introduced requirements for

online advertising that include rules on how affiliates should disclose their commercial

interests online While the FTC advises that their rules are in place for US-based

audiences and consumers many countries have similar guidelines The reality is that

as a responsible website owner and affiliate you want to abide by these guidelines for

all your visitors and followers because you canrsquot control the citizenship of the people

seeing your posts and in the interests of being trusted and transparent

The good news is that compliancy is straightforward and easy to implement

You must properly disclose any affiliate links you share or post on websites Your

disclosures must meet four requirements

Frequent Your disclosure must appear on every post or page that has a review

recommendation comment or article that promotes a product or service for which

you may receive compensation or have done in the past

Clear It must be immediately obvious that you may receive compensation from the

links or content included on your page If you are reviewing comparing or ranking

brands and commission or conversion rates affect the order or your placement of

them you must clearly state this and not imply or convey neutrality

It must be clear that a commission is paid for purchases made through links in the

page or post Yoursquore not allowed to use vague statements in your disclosure such as

ldquoWe may include links to websites that help support our ownrdquo

copy w w w l y r i ca l h o s t c om 16

Conspicuous The disclosure must be clear and easy to see with no scrolling required

It should begin with the word ldquoDisclosurerdquo Prominently and permanently display

disclosures so they are unlikely to be missed by your visitors and ensure the size and

visual contrast are reasonable For the disclosure to be considered clear the font

should be at least as large as the main text on the page and clearly visible in terms of

color

Require No Action Your disclosure must be immediately evident to a typical visitor

viewing your content on any kind of device using any operating system or browser A

visitor should not need to scroll click tap hover or perform any other action to learn

that you may receive compensation If you do include a clickable link or additional

information on hover over the text of the link or preview itself should disclose the fact

that you may receive compensation

The same guidance applies any time you endorse a product through affiliate links

whether itrsquos on your website someone elsersquos on social media or in any other context

Never assume that your relationship with the brand is ldquoobviousrdquo and therefore doesnrsquot

need disclosing Always disclose

Disclosing affiliate links on your website

As an affiliate you must clearly disclose commission and commercial relationships with

any businesses that appear on your website in every instance they appear As such

you will need

bull A website privacy policy

bull A website disclosure policy

bull A disclosure statement on every page of your website that includes affiliate links

itrsquos not enough to make generalized statements or have a link to your disclosure

or privacy policy on its own

copy w w w l y r i ca l h o s t c om 17

The closer your disclaimer is to your recommendation the better Your readers

shouldnrsquot need to scroll to read your disclaimer after your affiliate links appear on the

page For that reason wersquod recommend putting your disclaimer at the top of your

post rather than the bottom for total transparency

Herersquos an example disclosure you could include at the top of your blog posts (feel free

to copy and paste for your own website ndash please note we are not lawyers and this isn rsquot

legal advice)

Disclosure This post contains affiliate links and I receive a commission if you visit a

link and buy something on my recommendation Purchasing via an affiliate link

doesnrsquot cost you any extra and I only recommend products and services I trust All

opinions are my own For more details see my disclosure policy [LINK] and privacy

policy [LINK]

You must also declare your affiliate links on social media using AD ad or

sponsored on your image or in clearly viewable unmissable text

For more information common questions and further details about disclosing links on

social media please see our blog post How To Disclose Affiliate Links

copy w w w l y r i ca l h o s t c om 18

About Lyrical Host

(Feel free to use the information below as you wish and pull direct quotes from it Wersquod

recommend rewriting big chunks in your own words though in the interests of avoiding

duplicate content issues and giving it your own voice)

Lyrical Host is a web hosting company with a difference We pride ourselves on

transparent pricing and honest services with no hidden costs or upsells We offer premium

managed hosting without the usual premium managed hosting price tag

Our mission is to make WordPress blogging and website ownership easy affordable and

hassle-free We take as much off your plate as possible so you can spend more time doing

the things you love We migrate websites and email for free even from Blogger and

WordPresscom

We speak your language - we specialize in hosting for bloggers so wersquore in a position to

advise on tools plugins structuring blogs and even things like content marketing SEO

and media kits

All of our hosting plans include all the features and services you need SSL certificates

email addresses automatic daily backups and one-to-one support Our hosting is

optimized for WordPress and it comes preinstalled along with our bespoke caching plugin

for even better page speeds Every month we send out exclusive stock photos and design

blogging resources to help you take your website to the next level

copy w w w l y r i ca l h o s t c om 19

We care about your blog just as much as you do

We have a number of built-in features to make your life easier including automatic

WordPress core updates a support team headed by WordPress developers integrated

speed and security features and on-demand malware scanning and clean up Wersquore here

for you beyond just web hosting ndash we can even set up Google Analytics or install your

Facebook Pixel for you at no extra cost We donrsquot tell you to hire a developer if you have a

WordPress-specific question or problem ndash itrsquos like having your own tech team on hand

Wersquore always adding new features and freebies so the longer yoursquore with us the more

value you get We believe in rewarding customers for their loyalty not just offering new

customers all the best things

We support our customers however we can including free one-to-one help sessions on

Facebook messenger matching you to partners or accountability buddies and sharing

your content on Twitter

We want to make a difference

We commission independent professional creatives including photographers designers

and illustrators to create beautiful custom resources that we provide free to our hosting

customers every month Itrsquos a win-win we help support others in the web industry and our

customers at the same time

Each month some of your hosting spend goes directly to non-profits and charitable

causes all over the world Some of the causes we support include childrenrsquos education in

Mozambique and mental health help for people across Africa and Asia

copy w w w l y r i ca l h o s t c om 20

Every year on your Lyrical Host anniversary we plant a tree for you somewhere in the

world to offset carbon use Known as your anniversa-tree itrsquos a great way to

commemorate the past year and look forward to the year to come

copy w w w l y r i ca l h o s t c om 21

Typical Lyrical Host Customer Profiles

The typical Lyrical Host customer is very different to the typical web hosting customer and

this is important to remember when yoursquore promoting us All of them are passionate about

their website and are prepared to pay a reasonable amount for a great service We donrsquot

present ourselves as the cheapest option but we always want to provide the most value

and the best service

We have a wide variety of customers at Lyrical Host but the majority of them have many

or all of the following traits

bull Approximately 97 of our customers are women or identify as women (this is a

strong contrast to the web hosting industry in general which is about 80-90 male

dominated)

bull Likely to be between 18 and 55

bull Are primarily from the UK and USA with Canada and Australia not far behind (we

have customers in six continents dispersed all over the world but those are the main

areas)

bull Are most often bloggers but may also have a related online business (as a virtual

assistant web designer coach strategist social media manager etc)

bull Are typically very familyhome-oriented

bull Very passionate about their blogwebsite in and of itself (eg they didnrsquot start

blogging as a get rich quick scheme they genuinely care about their site)

bull Have a strong drive and determination to succeed at what they do

copy w w w l y r i ca l h o s t c om 22

bull Are very goal and achievement-orientated

bull Choose the best over the cheapest where they can reasonably afford to do so

bull Often underestimate their skills especially technology-related skills

bull Love to learn

bull Have above average intelligence

bull Care about maintaining a good reputation and how they come across to people

bull Are very strong Better at overcoming life challenges than they give themselves credit

for

bull Care about their impact on the world particularly with regards to people animals

andor the environment

bull Always want more time to work on their website or fun related tasks (eg social

media)

bull Donrsquot particularly enjoy performing website management or technical tasks

themselves

bull Would still blog for fun even if their blog didnrsquot make them a penny

bull Some of the most common interests include but arenrsquot limited to yoga craft

beauty parenting writing about long-term physical or mental illness DIY books

films vegetarianismveganism fashion travel writing about blogging and social

media and reviews

copy w w w l y r i ca l h o s t c om 23

The ideal Lyrical Host customer doesnrsquot

bull See blogging or websites as a get rich quick scheme

bull Continually switch platforms or drop websites

bull Buy solely based on the cheapest possible price

bull Give up easily or lack commitment

bull Spam or use misleading statements or business practices on their website

We have a very specific customer base and wersquore very protective of our community

Wersquove been known to recommend our competitors to a few prospective customers

because we didnrsquot feel they were a good fit for our community (itrsquos important to us that as

a loyal customer you have good neighbors who wonrsquot spam or scam are respectful to our

staff and who wonrsquot ruin the reputation of our mail or web servers for everyone else)

We also have a moral code as part of our terms and conditions because being inclusive is

one of our core values One way to look at it is think about whether the people likely to

come across your link or recommendation are ones yoursquod trust enough to leave your bag

or laptop alone with and consider the membership type of groups and forums carefully

before posting

copy w w w l y r i ca l h o s t c om 24

Useful Links For Affiliate Resources amp Content

The Affiliate Resource Center

The Affiliate Resource Center has all kinds of graphics copy and paste docs information

and other downloads Wersquore continually adding to your library of affiliate materials so

therersquos always something fresh for you to use Yoursquore also welcome to create your own

affiliate materials whether text visual audio or video We just politely ask that you donrsquot

alter our logo in any way other than resizing it

Affiliate materials are subject to change so that they donrsquot get stale so we recommend

that if there are any you really want to use you download them as soon as possible in

case theyrsquove been removed when you come back to them

Bonus Resources

As Lyrical Host has a very specific target customer base of female bloggers entrepreneurs

and small business owners wersquore able to provide affiliate materials that directly appeal to

your audience In addition to the banners mockups feature lists blog post titles and other

goodies in the Affiliate Center we also have a range of goodies you can use yourself or

pass on to your visitors so they can get a taste of what itrsquos like to host with us

You could offer them as downloads in your email newsletters blog posts or wherever you

like as long as you link to us and explicitly mention theyrsquore provided by us and may not be

resold or redistributed in their existing form If yoursquore not sure if your intended use is

permitted please email affiliateslyricalhostcom and ask (most likely the answer will be

yes)

copy w w w l y r i ca l h o s t c om 25

Bonus extras are changed regularly so you can use them in your own campaigns and

marketing and take the form of free stock photos branded guides checklists and design

resources Therersquos a collection in your Affiliate Resource Center labeled lsquoFree Resource

Samplesrsquo and yoursquoll also find more on our Free Resources page at https

wwwlyricalhostcomfree-resources

Videos

We regularly add videos to YouTube channel youtubecomlyricalhost which yoursquore free to

embed in your posts or share directly To get you started here are a couple of links

bull What Makes Lyrical Host Different httpswwwyoutubecomwatch

v=iKJ6vourEQgampt

bull Lyrical Host vs SiteGround httpswwwyoutubecomwatchv=0EMxvFmt5D0

Popular Blog Posts

bull Essential Free WordPress Plugins httpswwwlyricalhostcom20177-free-

wordpress-plugins-you-need-for-your-blog

bull Free Feminine WordPress Themes httpswwwlyricalhostcom201740-elegantly-

feminine-free-wordpress-themes

bull How To Look After Your WordPress Website httpswwwlyricalhostcom2018how-

to-look-after-your-wordpress-website

bull Websites For Culturally Diverse Stock Photos httpswwwlyricalhostcom201720-

websites-to-download-culturally-diverse-stock-photos

copy w w w l y r i ca l h o s t c om 26

Useful Website Links

bull WordPress Hosting httpswwwwlyricalhostcomwordpress-hosting

bull Pageweaver Hosting (our page builder) httpswwwlyricalhostcompageweaver

bull Free migrations httpswwwlyricalhostcommigrating-lyrical-host

bull Free resources httpswwwlyricalhostcomfree-resources

bull WordPress Video Tutorials httpswwwlyricalhostcomwordpress-video-tutorials

copy w w w l y r i ca l h o s t c om 27

Tips For Recommending Us On Social Media

One of the most effective and quickest ways to make an affiliate sale is by posting on

social media Replying to threads in your Facebook groups where someone is asking for

hosting recommendations can be even better than your own posts because you know that

person is ready to buy

Check the group rules regarding links (some let you tag Facebook Pages even if yoursquore not

allowed to post external links ndash you can always drop us a message and let us know you

did it that way so we can track and add any applicable commission to your account

manually) Another option is to link to a blog post or other piece of content yoursquove written

about us (for ideas check out the Blog Prompts amp Ideas doc available as part of this

download) And of course you can use your affiliate link or discount code as long as you

declare it in line with FTC standards and any group requirements

If someone has asked for a recommendation and they list some specifics such as lsquoCan

anyone recommend a WordPress hosting company that offers really fast speedsrsquo itrsquos easy

enough to answer based on your own experiences or features of our tech (such as 100

SSD and our own secret sauce caching plugin more information on tech specs can be

found on our platform page)

However if their question is literally just lsquoCan anyone recommend a hosting companyrsquo

then itrsquos harder to answer One option is to ask them what theyrsquore looking for but

sometimes they donrsquot know or donrsquot reply to your comment so you could include a couple

of the following things

copy w w w l y r i ca l h o s t c om 28

bull Comments on support speed and reliability - these tend to be the things people

care about the most

bull If theyrsquore a new blogger knowing someone is there to help and genuinely cares

about supporting them and helping them with WordPress-specific questions such as

how to create an opt-in or what plugin to use for something

bull That they donrsquot have to worry about hidden costs or lsquoextrasrsquo ndash SSL certificates

automatic daily backups a minimum of six email addresses and malware scanning

and cleaning are all included at no extra cost

bull Free website (and email if needed) migrations Most other hosts donrsquot offer

migrations from sites like WordPresscom and Blogger but we do

bull No crazyhidden renewal prices for hosting or domains ndash they donrsquot have to worry

about prices increasing by 50 or 100 or more when itrsquos time to renew

bull Managed hosting means they get a better faster more reliable hosting experience

and there are WordPress experts available to them to help with specific problems

questions etc at no extra cost Many hosts will say lsquoThatrsquos third party software hire

a developerrsquo ndash we help with the issue or query

Itrsquos best to talk about what yoursquore comfortable with so donrsquot feel like you have to talk

about or mention any of these things ndash do what you feel is most authentic to you Often

just natural enthusiasm and a short but friendly recommendation is more than enough

copy w w w l y r i ca l h o s t c om 29

Images are great for getting peoplersquos attention so adding one of our mockups

(downloadable from the Affiliate Resource Center) a screenshot or an image showing our

latest bundle or giveaway can all help your post or comment stand out

Please ensure you always portray us accurately on social media and donrsquot make any false

claims If yoursquore unsure about something you want to say just drop us a Facebook

message at facebookcomlyricalhost or email affiliateslyricalhostcom and wersquoll get

right back to you

Be open to answering questions or feel free to direct people to us to answer questions on

Facebook messenger As long as they tell us you sent us (and you let us know too) we can

add affiliate commission to your account even if they donrsquot use your codelink

copy w w w l y r i ca l h o s t c om 30

Final Pointers

bull Use different posts to cater for different target audiences for example people who

are looking to start a blog people who are looking to move from a free platform to

self-hosting and people who are looking to switch from another host are all looking

for different things

bull We have a lot of different features so rather than trying to get them all into one post

or video itrsquos more effective to talk about one group of related features For example

you could pick lsquoease of usersquo as a theme and talk about easy sign up WordPress

being preinstalled on all WordPress hosting plans the Lyrical Host control panel

design and the one-to-one tech support

bull For price focus on everything being included with no extra hidden costs or services

Itrsquos often false economy to go for the lowest priced hosting because there are always

add-ons like with budget airlines Service usually budget as well ()

bull If you have time consider making your own bonuses for affiliate sign ups These

could include exclusive content time or resources from you that they get when

signing up for a Lyrical Host account You could offer these at the point of sale or

after your commission has been approved by looking at your affiliate dashboard

stats

Thanks for joining the Lyrical Host Affiliate Program we love having you here

Page 15: Brand new to affiliate marketing? This guide explains ...€¦ · marketing? This guide explains everything you need to know. ... create affiliate codes and links, view and track

copy w w w l y r i ca l h o s t c om 15

Several years ago the Federal Trade Commission (FTC) introduced requirements for

online advertising that include rules on how affiliates should disclose their commercial

interests online While the FTC advises that their rules are in place for US-based

audiences and consumers many countries have similar guidelines The reality is that

as a responsible website owner and affiliate you want to abide by these guidelines for

all your visitors and followers because you canrsquot control the citizenship of the people

seeing your posts and in the interests of being trusted and transparent

The good news is that compliancy is straightforward and easy to implement

You must properly disclose any affiliate links you share or post on websites Your

disclosures must meet four requirements

Frequent Your disclosure must appear on every post or page that has a review

recommendation comment or article that promotes a product or service for which

you may receive compensation or have done in the past

Clear It must be immediately obvious that you may receive compensation from the

links or content included on your page If you are reviewing comparing or ranking

brands and commission or conversion rates affect the order or your placement of

them you must clearly state this and not imply or convey neutrality

It must be clear that a commission is paid for purchases made through links in the

page or post Yoursquore not allowed to use vague statements in your disclosure such as

ldquoWe may include links to websites that help support our ownrdquo

copy w w w l y r i ca l h o s t c om 16

Conspicuous The disclosure must be clear and easy to see with no scrolling required

It should begin with the word ldquoDisclosurerdquo Prominently and permanently display

disclosures so they are unlikely to be missed by your visitors and ensure the size and

visual contrast are reasonable For the disclosure to be considered clear the font

should be at least as large as the main text on the page and clearly visible in terms of

color

Require No Action Your disclosure must be immediately evident to a typical visitor

viewing your content on any kind of device using any operating system or browser A

visitor should not need to scroll click tap hover or perform any other action to learn

that you may receive compensation If you do include a clickable link or additional

information on hover over the text of the link or preview itself should disclose the fact

that you may receive compensation

The same guidance applies any time you endorse a product through affiliate links

whether itrsquos on your website someone elsersquos on social media or in any other context

Never assume that your relationship with the brand is ldquoobviousrdquo and therefore doesnrsquot

need disclosing Always disclose

Disclosing affiliate links on your website

As an affiliate you must clearly disclose commission and commercial relationships with

any businesses that appear on your website in every instance they appear As such

you will need

bull A website privacy policy

bull A website disclosure policy

bull A disclosure statement on every page of your website that includes affiliate links

itrsquos not enough to make generalized statements or have a link to your disclosure

or privacy policy on its own

copy w w w l y r i ca l h o s t c om 17

The closer your disclaimer is to your recommendation the better Your readers

shouldnrsquot need to scroll to read your disclaimer after your affiliate links appear on the

page For that reason wersquod recommend putting your disclaimer at the top of your

post rather than the bottom for total transparency

Herersquos an example disclosure you could include at the top of your blog posts (feel free

to copy and paste for your own website ndash please note we are not lawyers and this isn rsquot

legal advice)

Disclosure This post contains affiliate links and I receive a commission if you visit a

link and buy something on my recommendation Purchasing via an affiliate link

doesnrsquot cost you any extra and I only recommend products and services I trust All

opinions are my own For more details see my disclosure policy [LINK] and privacy

policy [LINK]

You must also declare your affiliate links on social media using AD ad or

sponsored on your image or in clearly viewable unmissable text

For more information common questions and further details about disclosing links on

social media please see our blog post How To Disclose Affiliate Links

copy w w w l y r i ca l h o s t c om 18

About Lyrical Host

(Feel free to use the information below as you wish and pull direct quotes from it Wersquod

recommend rewriting big chunks in your own words though in the interests of avoiding

duplicate content issues and giving it your own voice)

Lyrical Host is a web hosting company with a difference We pride ourselves on

transparent pricing and honest services with no hidden costs or upsells We offer premium

managed hosting without the usual premium managed hosting price tag

Our mission is to make WordPress blogging and website ownership easy affordable and

hassle-free We take as much off your plate as possible so you can spend more time doing

the things you love We migrate websites and email for free even from Blogger and

WordPresscom

We speak your language - we specialize in hosting for bloggers so wersquore in a position to

advise on tools plugins structuring blogs and even things like content marketing SEO

and media kits

All of our hosting plans include all the features and services you need SSL certificates

email addresses automatic daily backups and one-to-one support Our hosting is

optimized for WordPress and it comes preinstalled along with our bespoke caching plugin

for even better page speeds Every month we send out exclusive stock photos and design

blogging resources to help you take your website to the next level

copy w w w l y r i ca l h o s t c om 19

We care about your blog just as much as you do

We have a number of built-in features to make your life easier including automatic

WordPress core updates a support team headed by WordPress developers integrated

speed and security features and on-demand malware scanning and clean up Wersquore here

for you beyond just web hosting ndash we can even set up Google Analytics or install your

Facebook Pixel for you at no extra cost We donrsquot tell you to hire a developer if you have a

WordPress-specific question or problem ndash itrsquos like having your own tech team on hand

Wersquore always adding new features and freebies so the longer yoursquore with us the more

value you get We believe in rewarding customers for their loyalty not just offering new

customers all the best things

We support our customers however we can including free one-to-one help sessions on

Facebook messenger matching you to partners or accountability buddies and sharing

your content on Twitter

We want to make a difference

We commission independent professional creatives including photographers designers

and illustrators to create beautiful custom resources that we provide free to our hosting

customers every month Itrsquos a win-win we help support others in the web industry and our

customers at the same time

Each month some of your hosting spend goes directly to non-profits and charitable

causes all over the world Some of the causes we support include childrenrsquos education in

Mozambique and mental health help for people across Africa and Asia

copy w w w l y r i ca l h o s t c om 20

Every year on your Lyrical Host anniversary we plant a tree for you somewhere in the

world to offset carbon use Known as your anniversa-tree itrsquos a great way to

commemorate the past year and look forward to the year to come

copy w w w l y r i ca l h o s t c om 21

Typical Lyrical Host Customer Profiles

The typical Lyrical Host customer is very different to the typical web hosting customer and

this is important to remember when yoursquore promoting us All of them are passionate about

their website and are prepared to pay a reasonable amount for a great service We donrsquot

present ourselves as the cheapest option but we always want to provide the most value

and the best service

We have a wide variety of customers at Lyrical Host but the majority of them have many

or all of the following traits

bull Approximately 97 of our customers are women or identify as women (this is a

strong contrast to the web hosting industry in general which is about 80-90 male

dominated)

bull Likely to be between 18 and 55

bull Are primarily from the UK and USA with Canada and Australia not far behind (we

have customers in six continents dispersed all over the world but those are the main

areas)

bull Are most often bloggers but may also have a related online business (as a virtual

assistant web designer coach strategist social media manager etc)

bull Are typically very familyhome-oriented

bull Very passionate about their blogwebsite in and of itself (eg they didnrsquot start

blogging as a get rich quick scheme they genuinely care about their site)

bull Have a strong drive and determination to succeed at what they do

copy w w w l y r i ca l h o s t c om 22

bull Are very goal and achievement-orientated

bull Choose the best over the cheapest where they can reasonably afford to do so

bull Often underestimate their skills especially technology-related skills

bull Love to learn

bull Have above average intelligence

bull Care about maintaining a good reputation and how they come across to people

bull Are very strong Better at overcoming life challenges than they give themselves credit

for

bull Care about their impact on the world particularly with regards to people animals

andor the environment

bull Always want more time to work on their website or fun related tasks (eg social

media)

bull Donrsquot particularly enjoy performing website management or technical tasks

themselves

bull Would still blog for fun even if their blog didnrsquot make them a penny

bull Some of the most common interests include but arenrsquot limited to yoga craft

beauty parenting writing about long-term physical or mental illness DIY books

films vegetarianismveganism fashion travel writing about blogging and social

media and reviews

copy w w w l y r i ca l h o s t c om 23

The ideal Lyrical Host customer doesnrsquot

bull See blogging or websites as a get rich quick scheme

bull Continually switch platforms or drop websites

bull Buy solely based on the cheapest possible price

bull Give up easily or lack commitment

bull Spam or use misleading statements or business practices on their website

We have a very specific customer base and wersquore very protective of our community

Wersquove been known to recommend our competitors to a few prospective customers

because we didnrsquot feel they were a good fit for our community (itrsquos important to us that as

a loyal customer you have good neighbors who wonrsquot spam or scam are respectful to our

staff and who wonrsquot ruin the reputation of our mail or web servers for everyone else)

We also have a moral code as part of our terms and conditions because being inclusive is

one of our core values One way to look at it is think about whether the people likely to

come across your link or recommendation are ones yoursquod trust enough to leave your bag

or laptop alone with and consider the membership type of groups and forums carefully

before posting

copy w w w l y r i ca l h o s t c om 24

Useful Links For Affiliate Resources amp Content

The Affiliate Resource Center

The Affiliate Resource Center has all kinds of graphics copy and paste docs information

and other downloads Wersquore continually adding to your library of affiliate materials so

therersquos always something fresh for you to use Yoursquore also welcome to create your own

affiliate materials whether text visual audio or video We just politely ask that you donrsquot

alter our logo in any way other than resizing it

Affiliate materials are subject to change so that they donrsquot get stale so we recommend

that if there are any you really want to use you download them as soon as possible in

case theyrsquove been removed when you come back to them

Bonus Resources

As Lyrical Host has a very specific target customer base of female bloggers entrepreneurs

and small business owners wersquore able to provide affiliate materials that directly appeal to

your audience In addition to the banners mockups feature lists blog post titles and other

goodies in the Affiliate Center we also have a range of goodies you can use yourself or

pass on to your visitors so they can get a taste of what itrsquos like to host with us

You could offer them as downloads in your email newsletters blog posts or wherever you

like as long as you link to us and explicitly mention theyrsquore provided by us and may not be

resold or redistributed in their existing form If yoursquore not sure if your intended use is

permitted please email affiliateslyricalhostcom and ask (most likely the answer will be

yes)

copy w w w l y r i ca l h o s t c om 25

Bonus extras are changed regularly so you can use them in your own campaigns and

marketing and take the form of free stock photos branded guides checklists and design

resources Therersquos a collection in your Affiliate Resource Center labeled lsquoFree Resource

Samplesrsquo and yoursquoll also find more on our Free Resources page at https

wwwlyricalhostcomfree-resources

Videos

We regularly add videos to YouTube channel youtubecomlyricalhost which yoursquore free to

embed in your posts or share directly To get you started here are a couple of links

bull What Makes Lyrical Host Different httpswwwyoutubecomwatch

v=iKJ6vourEQgampt

bull Lyrical Host vs SiteGround httpswwwyoutubecomwatchv=0EMxvFmt5D0

Popular Blog Posts

bull Essential Free WordPress Plugins httpswwwlyricalhostcom20177-free-

wordpress-plugins-you-need-for-your-blog

bull Free Feminine WordPress Themes httpswwwlyricalhostcom201740-elegantly-

feminine-free-wordpress-themes

bull How To Look After Your WordPress Website httpswwwlyricalhostcom2018how-

to-look-after-your-wordpress-website

bull Websites For Culturally Diverse Stock Photos httpswwwlyricalhostcom201720-

websites-to-download-culturally-diverse-stock-photos

copy w w w l y r i ca l h o s t c om 26

Useful Website Links

bull WordPress Hosting httpswwwwlyricalhostcomwordpress-hosting

bull Pageweaver Hosting (our page builder) httpswwwlyricalhostcompageweaver

bull Free migrations httpswwwlyricalhostcommigrating-lyrical-host

bull Free resources httpswwwlyricalhostcomfree-resources

bull WordPress Video Tutorials httpswwwlyricalhostcomwordpress-video-tutorials

copy w w w l y r i ca l h o s t c om 27

Tips For Recommending Us On Social Media

One of the most effective and quickest ways to make an affiliate sale is by posting on

social media Replying to threads in your Facebook groups where someone is asking for

hosting recommendations can be even better than your own posts because you know that

person is ready to buy

Check the group rules regarding links (some let you tag Facebook Pages even if yoursquore not

allowed to post external links ndash you can always drop us a message and let us know you

did it that way so we can track and add any applicable commission to your account

manually) Another option is to link to a blog post or other piece of content yoursquove written

about us (for ideas check out the Blog Prompts amp Ideas doc available as part of this

download) And of course you can use your affiliate link or discount code as long as you

declare it in line with FTC standards and any group requirements

If someone has asked for a recommendation and they list some specifics such as lsquoCan

anyone recommend a WordPress hosting company that offers really fast speedsrsquo itrsquos easy

enough to answer based on your own experiences or features of our tech (such as 100

SSD and our own secret sauce caching plugin more information on tech specs can be

found on our platform page)

However if their question is literally just lsquoCan anyone recommend a hosting companyrsquo

then itrsquos harder to answer One option is to ask them what theyrsquore looking for but

sometimes they donrsquot know or donrsquot reply to your comment so you could include a couple

of the following things

copy w w w l y r i ca l h o s t c om 28

bull Comments on support speed and reliability - these tend to be the things people

care about the most

bull If theyrsquore a new blogger knowing someone is there to help and genuinely cares

about supporting them and helping them with WordPress-specific questions such as

how to create an opt-in or what plugin to use for something

bull That they donrsquot have to worry about hidden costs or lsquoextrasrsquo ndash SSL certificates

automatic daily backups a minimum of six email addresses and malware scanning

and cleaning are all included at no extra cost

bull Free website (and email if needed) migrations Most other hosts donrsquot offer

migrations from sites like WordPresscom and Blogger but we do

bull No crazyhidden renewal prices for hosting or domains ndash they donrsquot have to worry

about prices increasing by 50 or 100 or more when itrsquos time to renew

bull Managed hosting means they get a better faster more reliable hosting experience

and there are WordPress experts available to them to help with specific problems

questions etc at no extra cost Many hosts will say lsquoThatrsquos third party software hire

a developerrsquo ndash we help with the issue or query

Itrsquos best to talk about what yoursquore comfortable with so donrsquot feel like you have to talk

about or mention any of these things ndash do what you feel is most authentic to you Often

just natural enthusiasm and a short but friendly recommendation is more than enough

copy w w w l y r i ca l h o s t c om 29

Images are great for getting peoplersquos attention so adding one of our mockups

(downloadable from the Affiliate Resource Center) a screenshot or an image showing our

latest bundle or giveaway can all help your post or comment stand out

Please ensure you always portray us accurately on social media and donrsquot make any false

claims If yoursquore unsure about something you want to say just drop us a Facebook

message at facebookcomlyricalhost or email affiliateslyricalhostcom and wersquoll get

right back to you

Be open to answering questions or feel free to direct people to us to answer questions on

Facebook messenger As long as they tell us you sent us (and you let us know too) we can

add affiliate commission to your account even if they donrsquot use your codelink

copy w w w l y r i ca l h o s t c om 30

Final Pointers

bull Use different posts to cater for different target audiences for example people who

are looking to start a blog people who are looking to move from a free platform to

self-hosting and people who are looking to switch from another host are all looking

for different things

bull We have a lot of different features so rather than trying to get them all into one post

or video itrsquos more effective to talk about one group of related features For example

you could pick lsquoease of usersquo as a theme and talk about easy sign up WordPress

being preinstalled on all WordPress hosting plans the Lyrical Host control panel

design and the one-to-one tech support

bull For price focus on everything being included with no extra hidden costs or services

Itrsquos often false economy to go for the lowest priced hosting because there are always

add-ons like with budget airlines Service usually budget as well ()

bull If you have time consider making your own bonuses for affiliate sign ups These

could include exclusive content time or resources from you that they get when

signing up for a Lyrical Host account You could offer these at the point of sale or

after your commission has been approved by looking at your affiliate dashboard

stats

Thanks for joining the Lyrical Host Affiliate Program we love having you here

Page 16: Brand new to affiliate marketing? This guide explains ...€¦ · marketing? This guide explains everything you need to know. ... create affiliate codes and links, view and track

copy w w w l y r i ca l h o s t c om 16

Conspicuous The disclosure must be clear and easy to see with no scrolling required

It should begin with the word ldquoDisclosurerdquo Prominently and permanently display

disclosures so they are unlikely to be missed by your visitors and ensure the size and

visual contrast are reasonable For the disclosure to be considered clear the font

should be at least as large as the main text on the page and clearly visible in terms of

color

Require No Action Your disclosure must be immediately evident to a typical visitor

viewing your content on any kind of device using any operating system or browser A

visitor should not need to scroll click tap hover or perform any other action to learn

that you may receive compensation If you do include a clickable link or additional

information on hover over the text of the link or preview itself should disclose the fact

that you may receive compensation

The same guidance applies any time you endorse a product through affiliate links

whether itrsquos on your website someone elsersquos on social media or in any other context

Never assume that your relationship with the brand is ldquoobviousrdquo and therefore doesnrsquot

need disclosing Always disclose

Disclosing affiliate links on your website

As an affiliate you must clearly disclose commission and commercial relationships with

any businesses that appear on your website in every instance they appear As such

you will need

bull A website privacy policy

bull A website disclosure policy

bull A disclosure statement on every page of your website that includes affiliate links

itrsquos not enough to make generalized statements or have a link to your disclosure

or privacy policy on its own

copy w w w l y r i ca l h o s t c om 17

The closer your disclaimer is to your recommendation the better Your readers

shouldnrsquot need to scroll to read your disclaimer after your affiliate links appear on the

page For that reason wersquod recommend putting your disclaimer at the top of your

post rather than the bottom for total transparency

Herersquos an example disclosure you could include at the top of your blog posts (feel free

to copy and paste for your own website ndash please note we are not lawyers and this isn rsquot

legal advice)

Disclosure This post contains affiliate links and I receive a commission if you visit a

link and buy something on my recommendation Purchasing via an affiliate link

doesnrsquot cost you any extra and I only recommend products and services I trust All

opinions are my own For more details see my disclosure policy [LINK] and privacy

policy [LINK]

You must also declare your affiliate links on social media using AD ad or

sponsored on your image or in clearly viewable unmissable text

For more information common questions and further details about disclosing links on

social media please see our blog post How To Disclose Affiliate Links

copy w w w l y r i ca l h o s t c om 18

About Lyrical Host

(Feel free to use the information below as you wish and pull direct quotes from it Wersquod

recommend rewriting big chunks in your own words though in the interests of avoiding

duplicate content issues and giving it your own voice)

Lyrical Host is a web hosting company with a difference We pride ourselves on

transparent pricing and honest services with no hidden costs or upsells We offer premium

managed hosting without the usual premium managed hosting price tag

Our mission is to make WordPress blogging and website ownership easy affordable and

hassle-free We take as much off your plate as possible so you can spend more time doing

the things you love We migrate websites and email for free even from Blogger and

WordPresscom

We speak your language - we specialize in hosting for bloggers so wersquore in a position to

advise on tools plugins structuring blogs and even things like content marketing SEO

and media kits

All of our hosting plans include all the features and services you need SSL certificates

email addresses automatic daily backups and one-to-one support Our hosting is

optimized for WordPress and it comes preinstalled along with our bespoke caching plugin

for even better page speeds Every month we send out exclusive stock photos and design

blogging resources to help you take your website to the next level

copy w w w l y r i ca l h o s t c om 19

We care about your blog just as much as you do

We have a number of built-in features to make your life easier including automatic

WordPress core updates a support team headed by WordPress developers integrated

speed and security features and on-demand malware scanning and clean up Wersquore here

for you beyond just web hosting ndash we can even set up Google Analytics or install your

Facebook Pixel for you at no extra cost We donrsquot tell you to hire a developer if you have a

WordPress-specific question or problem ndash itrsquos like having your own tech team on hand

Wersquore always adding new features and freebies so the longer yoursquore with us the more

value you get We believe in rewarding customers for their loyalty not just offering new

customers all the best things

We support our customers however we can including free one-to-one help sessions on

Facebook messenger matching you to partners or accountability buddies and sharing

your content on Twitter

We want to make a difference

We commission independent professional creatives including photographers designers

and illustrators to create beautiful custom resources that we provide free to our hosting

customers every month Itrsquos a win-win we help support others in the web industry and our

customers at the same time

Each month some of your hosting spend goes directly to non-profits and charitable

causes all over the world Some of the causes we support include childrenrsquos education in

Mozambique and mental health help for people across Africa and Asia

copy w w w l y r i ca l h o s t c om 20

Every year on your Lyrical Host anniversary we plant a tree for you somewhere in the

world to offset carbon use Known as your anniversa-tree itrsquos a great way to

commemorate the past year and look forward to the year to come

copy w w w l y r i ca l h o s t c om 21

Typical Lyrical Host Customer Profiles

The typical Lyrical Host customer is very different to the typical web hosting customer and

this is important to remember when yoursquore promoting us All of them are passionate about

their website and are prepared to pay a reasonable amount for a great service We donrsquot

present ourselves as the cheapest option but we always want to provide the most value

and the best service

We have a wide variety of customers at Lyrical Host but the majority of them have many

or all of the following traits

bull Approximately 97 of our customers are women or identify as women (this is a

strong contrast to the web hosting industry in general which is about 80-90 male

dominated)

bull Likely to be between 18 and 55

bull Are primarily from the UK and USA with Canada and Australia not far behind (we

have customers in six continents dispersed all over the world but those are the main

areas)

bull Are most often bloggers but may also have a related online business (as a virtual

assistant web designer coach strategist social media manager etc)

bull Are typically very familyhome-oriented

bull Very passionate about their blogwebsite in and of itself (eg they didnrsquot start

blogging as a get rich quick scheme they genuinely care about their site)

bull Have a strong drive and determination to succeed at what they do

copy w w w l y r i ca l h o s t c om 22

bull Are very goal and achievement-orientated

bull Choose the best over the cheapest where they can reasonably afford to do so

bull Often underestimate their skills especially technology-related skills

bull Love to learn

bull Have above average intelligence

bull Care about maintaining a good reputation and how they come across to people

bull Are very strong Better at overcoming life challenges than they give themselves credit

for

bull Care about their impact on the world particularly with regards to people animals

andor the environment

bull Always want more time to work on their website or fun related tasks (eg social

media)

bull Donrsquot particularly enjoy performing website management or technical tasks

themselves

bull Would still blog for fun even if their blog didnrsquot make them a penny

bull Some of the most common interests include but arenrsquot limited to yoga craft

beauty parenting writing about long-term physical or mental illness DIY books

films vegetarianismveganism fashion travel writing about blogging and social

media and reviews

copy w w w l y r i ca l h o s t c om 23

The ideal Lyrical Host customer doesnrsquot

bull See blogging or websites as a get rich quick scheme

bull Continually switch platforms or drop websites

bull Buy solely based on the cheapest possible price

bull Give up easily or lack commitment

bull Spam or use misleading statements or business practices on their website

We have a very specific customer base and wersquore very protective of our community

Wersquove been known to recommend our competitors to a few prospective customers

because we didnrsquot feel they were a good fit for our community (itrsquos important to us that as

a loyal customer you have good neighbors who wonrsquot spam or scam are respectful to our

staff and who wonrsquot ruin the reputation of our mail or web servers for everyone else)

We also have a moral code as part of our terms and conditions because being inclusive is

one of our core values One way to look at it is think about whether the people likely to

come across your link or recommendation are ones yoursquod trust enough to leave your bag

or laptop alone with and consider the membership type of groups and forums carefully

before posting

copy w w w l y r i ca l h o s t c om 24

Useful Links For Affiliate Resources amp Content

The Affiliate Resource Center

The Affiliate Resource Center has all kinds of graphics copy and paste docs information

and other downloads Wersquore continually adding to your library of affiliate materials so

therersquos always something fresh for you to use Yoursquore also welcome to create your own

affiliate materials whether text visual audio or video We just politely ask that you donrsquot

alter our logo in any way other than resizing it

Affiliate materials are subject to change so that they donrsquot get stale so we recommend

that if there are any you really want to use you download them as soon as possible in

case theyrsquove been removed when you come back to them

Bonus Resources

As Lyrical Host has a very specific target customer base of female bloggers entrepreneurs

and small business owners wersquore able to provide affiliate materials that directly appeal to

your audience In addition to the banners mockups feature lists blog post titles and other

goodies in the Affiliate Center we also have a range of goodies you can use yourself or

pass on to your visitors so they can get a taste of what itrsquos like to host with us

You could offer them as downloads in your email newsletters blog posts or wherever you

like as long as you link to us and explicitly mention theyrsquore provided by us and may not be

resold or redistributed in their existing form If yoursquore not sure if your intended use is

permitted please email affiliateslyricalhostcom and ask (most likely the answer will be

yes)

copy w w w l y r i ca l h o s t c om 25

Bonus extras are changed regularly so you can use them in your own campaigns and

marketing and take the form of free stock photos branded guides checklists and design

resources Therersquos a collection in your Affiliate Resource Center labeled lsquoFree Resource

Samplesrsquo and yoursquoll also find more on our Free Resources page at https

wwwlyricalhostcomfree-resources

Videos

We regularly add videos to YouTube channel youtubecomlyricalhost which yoursquore free to

embed in your posts or share directly To get you started here are a couple of links

bull What Makes Lyrical Host Different httpswwwyoutubecomwatch

v=iKJ6vourEQgampt

bull Lyrical Host vs SiteGround httpswwwyoutubecomwatchv=0EMxvFmt5D0

Popular Blog Posts

bull Essential Free WordPress Plugins httpswwwlyricalhostcom20177-free-

wordpress-plugins-you-need-for-your-blog

bull Free Feminine WordPress Themes httpswwwlyricalhostcom201740-elegantly-

feminine-free-wordpress-themes

bull How To Look After Your WordPress Website httpswwwlyricalhostcom2018how-

to-look-after-your-wordpress-website

bull Websites For Culturally Diverse Stock Photos httpswwwlyricalhostcom201720-

websites-to-download-culturally-diverse-stock-photos

copy w w w l y r i ca l h o s t c om 26

Useful Website Links

bull WordPress Hosting httpswwwwlyricalhostcomwordpress-hosting

bull Pageweaver Hosting (our page builder) httpswwwlyricalhostcompageweaver

bull Free migrations httpswwwlyricalhostcommigrating-lyrical-host

bull Free resources httpswwwlyricalhostcomfree-resources

bull WordPress Video Tutorials httpswwwlyricalhostcomwordpress-video-tutorials

copy w w w l y r i ca l h o s t c om 27

Tips For Recommending Us On Social Media

One of the most effective and quickest ways to make an affiliate sale is by posting on

social media Replying to threads in your Facebook groups where someone is asking for

hosting recommendations can be even better than your own posts because you know that

person is ready to buy

Check the group rules regarding links (some let you tag Facebook Pages even if yoursquore not

allowed to post external links ndash you can always drop us a message and let us know you

did it that way so we can track and add any applicable commission to your account

manually) Another option is to link to a blog post or other piece of content yoursquove written

about us (for ideas check out the Blog Prompts amp Ideas doc available as part of this

download) And of course you can use your affiliate link or discount code as long as you

declare it in line with FTC standards and any group requirements

If someone has asked for a recommendation and they list some specifics such as lsquoCan

anyone recommend a WordPress hosting company that offers really fast speedsrsquo itrsquos easy

enough to answer based on your own experiences or features of our tech (such as 100

SSD and our own secret sauce caching plugin more information on tech specs can be

found on our platform page)

However if their question is literally just lsquoCan anyone recommend a hosting companyrsquo

then itrsquos harder to answer One option is to ask them what theyrsquore looking for but

sometimes they donrsquot know or donrsquot reply to your comment so you could include a couple

of the following things

copy w w w l y r i ca l h o s t c om 28

bull Comments on support speed and reliability - these tend to be the things people

care about the most

bull If theyrsquore a new blogger knowing someone is there to help and genuinely cares

about supporting them and helping them with WordPress-specific questions such as

how to create an opt-in or what plugin to use for something

bull That they donrsquot have to worry about hidden costs or lsquoextrasrsquo ndash SSL certificates

automatic daily backups a minimum of six email addresses and malware scanning

and cleaning are all included at no extra cost

bull Free website (and email if needed) migrations Most other hosts donrsquot offer

migrations from sites like WordPresscom and Blogger but we do

bull No crazyhidden renewal prices for hosting or domains ndash they donrsquot have to worry

about prices increasing by 50 or 100 or more when itrsquos time to renew

bull Managed hosting means they get a better faster more reliable hosting experience

and there are WordPress experts available to them to help with specific problems

questions etc at no extra cost Many hosts will say lsquoThatrsquos third party software hire

a developerrsquo ndash we help with the issue or query

Itrsquos best to talk about what yoursquore comfortable with so donrsquot feel like you have to talk

about or mention any of these things ndash do what you feel is most authentic to you Often

just natural enthusiasm and a short but friendly recommendation is more than enough

copy w w w l y r i ca l h o s t c om 29

Images are great for getting peoplersquos attention so adding one of our mockups

(downloadable from the Affiliate Resource Center) a screenshot or an image showing our

latest bundle or giveaway can all help your post or comment stand out

Please ensure you always portray us accurately on social media and donrsquot make any false

claims If yoursquore unsure about something you want to say just drop us a Facebook

message at facebookcomlyricalhost or email affiliateslyricalhostcom and wersquoll get

right back to you

Be open to answering questions or feel free to direct people to us to answer questions on

Facebook messenger As long as they tell us you sent us (and you let us know too) we can

add affiliate commission to your account even if they donrsquot use your codelink

copy w w w l y r i ca l h o s t c om 30

Final Pointers

bull Use different posts to cater for different target audiences for example people who

are looking to start a blog people who are looking to move from a free platform to

self-hosting and people who are looking to switch from another host are all looking

for different things

bull We have a lot of different features so rather than trying to get them all into one post

or video itrsquos more effective to talk about one group of related features For example

you could pick lsquoease of usersquo as a theme and talk about easy sign up WordPress

being preinstalled on all WordPress hosting plans the Lyrical Host control panel

design and the one-to-one tech support

bull For price focus on everything being included with no extra hidden costs or services

Itrsquos often false economy to go for the lowest priced hosting because there are always

add-ons like with budget airlines Service usually budget as well ()

bull If you have time consider making your own bonuses for affiliate sign ups These

could include exclusive content time or resources from you that they get when

signing up for a Lyrical Host account You could offer these at the point of sale or

after your commission has been approved by looking at your affiliate dashboard

stats

Thanks for joining the Lyrical Host Affiliate Program we love having you here

Page 17: Brand new to affiliate marketing? This guide explains ...€¦ · marketing? This guide explains everything you need to know. ... create affiliate codes and links, view and track

copy w w w l y r i ca l h o s t c om 17

The closer your disclaimer is to your recommendation the better Your readers

shouldnrsquot need to scroll to read your disclaimer after your affiliate links appear on the

page For that reason wersquod recommend putting your disclaimer at the top of your

post rather than the bottom for total transparency

Herersquos an example disclosure you could include at the top of your blog posts (feel free

to copy and paste for your own website ndash please note we are not lawyers and this isn rsquot

legal advice)

Disclosure This post contains affiliate links and I receive a commission if you visit a

link and buy something on my recommendation Purchasing via an affiliate link

doesnrsquot cost you any extra and I only recommend products and services I trust All

opinions are my own For more details see my disclosure policy [LINK] and privacy

policy [LINK]

You must also declare your affiliate links on social media using AD ad or

sponsored on your image or in clearly viewable unmissable text

For more information common questions and further details about disclosing links on

social media please see our blog post How To Disclose Affiliate Links

copy w w w l y r i ca l h o s t c om 18

About Lyrical Host

(Feel free to use the information below as you wish and pull direct quotes from it Wersquod

recommend rewriting big chunks in your own words though in the interests of avoiding

duplicate content issues and giving it your own voice)

Lyrical Host is a web hosting company with a difference We pride ourselves on

transparent pricing and honest services with no hidden costs or upsells We offer premium

managed hosting without the usual premium managed hosting price tag

Our mission is to make WordPress blogging and website ownership easy affordable and

hassle-free We take as much off your plate as possible so you can spend more time doing

the things you love We migrate websites and email for free even from Blogger and

WordPresscom

We speak your language - we specialize in hosting for bloggers so wersquore in a position to

advise on tools plugins structuring blogs and even things like content marketing SEO

and media kits

All of our hosting plans include all the features and services you need SSL certificates

email addresses automatic daily backups and one-to-one support Our hosting is

optimized for WordPress and it comes preinstalled along with our bespoke caching plugin

for even better page speeds Every month we send out exclusive stock photos and design

blogging resources to help you take your website to the next level

copy w w w l y r i ca l h o s t c om 19

We care about your blog just as much as you do

We have a number of built-in features to make your life easier including automatic

WordPress core updates a support team headed by WordPress developers integrated

speed and security features and on-demand malware scanning and clean up Wersquore here

for you beyond just web hosting ndash we can even set up Google Analytics or install your

Facebook Pixel for you at no extra cost We donrsquot tell you to hire a developer if you have a

WordPress-specific question or problem ndash itrsquos like having your own tech team on hand

Wersquore always adding new features and freebies so the longer yoursquore with us the more

value you get We believe in rewarding customers for their loyalty not just offering new

customers all the best things

We support our customers however we can including free one-to-one help sessions on

Facebook messenger matching you to partners or accountability buddies and sharing

your content on Twitter

We want to make a difference

We commission independent professional creatives including photographers designers

and illustrators to create beautiful custom resources that we provide free to our hosting

customers every month Itrsquos a win-win we help support others in the web industry and our

customers at the same time

Each month some of your hosting spend goes directly to non-profits and charitable

causes all over the world Some of the causes we support include childrenrsquos education in

Mozambique and mental health help for people across Africa and Asia

copy w w w l y r i ca l h o s t c om 20

Every year on your Lyrical Host anniversary we plant a tree for you somewhere in the

world to offset carbon use Known as your anniversa-tree itrsquos a great way to

commemorate the past year and look forward to the year to come

copy w w w l y r i ca l h o s t c om 21

Typical Lyrical Host Customer Profiles

The typical Lyrical Host customer is very different to the typical web hosting customer and

this is important to remember when yoursquore promoting us All of them are passionate about

their website and are prepared to pay a reasonable amount for a great service We donrsquot

present ourselves as the cheapest option but we always want to provide the most value

and the best service

We have a wide variety of customers at Lyrical Host but the majority of them have many

or all of the following traits

bull Approximately 97 of our customers are women or identify as women (this is a

strong contrast to the web hosting industry in general which is about 80-90 male

dominated)

bull Likely to be between 18 and 55

bull Are primarily from the UK and USA with Canada and Australia not far behind (we

have customers in six continents dispersed all over the world but those are the main

areas)

bull Are most often bloggers but may also have a related online business (as a virtual

assistant web designer coach strategist social media manager etc)

bull Are typically very familyhome-oriented

bull Very passionate about their blogwebsite in and of itself (eg they didnrsquot start

blogging as a get rich quick scheme they genuinely care about their site)

bull Have a strong drive and determination to succeed at what they do

copy w w w l y r i ca l h o s t c om 22

bull Are very goal and achievement-orientated

bull Choose the best over the cheapest where they can reasonably afford to do so

bull Often underestimate their skills especially technology-related skills

bull Love to learn

bull Have above average intelligence

bull Care about maintaining a good reputation and how they come across to people

bull Are very strong Better at overcoming life challenges than they give themselves credit

for

bull Care about their impact on the world particularly with regards to people animals

andor the environment

bull Always want more time to work on their website or fun related tasks (eg social

media)

bull Donrsquot particularly enjoy performing website management or technical tasks

themselves

bull Would still blog for fun even if their blog didnrsquot make them a penny

bull Some of the most common interests include but arenrsquot limited to yoga craft

beauty parenting writing about long-term physical or mental illness DIY books

films vegetarianismveganism fashion travel writing about blogging and social

media and reviews

copy w w w l y r i ca l h o s t c om 23

The ideal Lyrical Host customer doesnrsquot

bull See blogging or websites as a get rich quick scheme

bull Continually switch platforms or drop websites

bull Buy solely based on the cheapest possible price

bull Give up easily or lack commitment

bull Spam or use misleading statements or business practices on their website

We have a very specific customer base and wersquore very protective of our community

Wersquove been known to recommend our competitors to a few prospective customers

because we didnrsquot feel they were a good fit for our community (itrsquos important to us that as

a loyal customer you have good neighbors who wonrsquot spam or scam are respectful to our

staff and who wonrsquot ruin the reputation of our mail or web servers for everyone else)

We also have a moral code as part of our terms and conditions because being inclusive is

one of our core values One way to look at it is think about whether the people likely to

come across your link or recommendation are ones yoursquod trust enough to leave your bag

or laptop alone with and consider the membership type of groups and forums carefully

before posting

copy w w w l y r i ca l h o s t c om 24

Useful Links For Affiliate Resources amp Content

The Affiliate Resource Center

The Affiliate Resource Center has all kinds of graphics copy and paste docs information

and other downloads Wersquore continually adding to your library of affiliate materials so

therersquos always something fresh for you to use Yoursquore also welcome to create your own

affiliate materials whether text visual audio or video We just politely ask that you donrsquot

alter our logo in any way other than resizing it

Affiliate materials are subject to change so that they donrsquot get stale so we recommend

that if there are any you really want to use you download them as soon as possible in

case theyrsquove been removed when you come back to them

Bonus Resources

As Lyrical Host has a very specific target customer base of female bloggers entrepreneurs

and small business owners wersquore able to provide affiliate materials that directly appeal to

your audience In addition to the banners mockups feature lists blog post titles and other

goodies in the Affiliate Center we also have a range of goodies you can use yourself or

pass on to your visitors so they can get a taste of what itrsquos like to host with us

You could offer them as downloads in your email newsletters blog posts or wherever you

like as long as you link to us and explicitly mention theyrsquore provided by us and may not be

resold or redistributed in their existing form If yoursquore not sure if your intended use is

permitted please email affiliateslyricalhostcom and ask (most likely the answer will be

yes)

copy w w w l y r i ca l h o s t c om 25

Bonus extras are changed regularly so you can use them in your own campaigns and

marketing and take the form of free stock photos branded guides checklists and design

resources Therersquos a collection in your Affiliate Resource Center labeled lsquoFree Resource

Samplesrsquo and yoursquoll also find more on our Free Resources page at https

wwwlyricalhostcomfree-resources

Videos

We regularly add videos to YouTube channel youtubecomlyricalhost which yoursquore free to

embed in your posts or share directly To get you started here are a couple of links

bull What Makes Lyrical Host Different httpswwwyoutubecomwatch

v=iKJ6vourEQgampt

bull Lyrical Host vs SiteGround httpswwwyoutubecomwatchv=0EMxvFmt5D0

Popular Blog Posts

bull Essential Free WordPress Plugins httpswwwlyricalhostcom20177-free-

wordpress-plugins-you-need-for-your-blog

bull Free Feminine WordPress Themes httpswwwlyricalhostcom201740-elegantly-

feminine-free-wordpress-themes

bull How To Look After Your WordPress Website httpswwwlyricalhostcom2018how-

to-look-after-your-wordpress-website

bull Websites For Culturally Diverse Stock Photos httpswwwlyricalhostcom201720-

websites-to-download-culturally-diverse-stock-photos

copy w w w l y r i ca l h o s t c om 26

Useful Website Links

bull WordPress Hosting httpswwwwlyricalhostcomwordpress-hosting

bull Pageweaver Hosting (our page builder) httpswwwlyricalhostcompageweaver

bull Free migrations httpswwwlyricalhostcommigrating-lyrical-host

bull Free resources httpswwwlyricalhostcomfree-resources

bull WordPress Video Tutorials httpswwwlyricalhostcomwordpress-video-tutorials

copy w w w l y r i ca l h o s t c om 27

Tips For Recommending Us On Social Media

One of the most effective and quickest ways to make an affiliate sale is by posting on

social media Replying to threads in your Facebook groups where someone is asking for

hosting recommendations can be even better than your own posts because you know that

person is ready to buy

Check the group rules regarding links (some let you tag Facebook Pages even if yoursquore not

allowed to post external links ndash you can always drop us a message and let us know you

did it that way so we can track and add any applicable commission to your account

manually) Another option is to link to a blog post or other piece of content yoursquove written

about us (for ideas check out the Blog Prompts amp Ideas doc available as part of this

download) And of course you can use your affiliate link or discount code as long as you

declare it in line with FTC standards and any group requirements

If someone has asked for a recommendation and they list some specifics such as lsquoCan

anyone recommend a WordPress hosting company that offers really fast speedsrsquo itrsquos easy

enough to answer based on your own experiences or features of our tech (such as 100

SSD and our own secret sauce caching plugin more information on tech specs can be

found on our platform page)

However if their question is literally just lsquoCan anyone recommend a hosting companyrsquo

then itrsquos harder to answer One option is to ask them what theyrsquore looking for but

sometimes they donrsquot know or donrsquot reply to your comment so you could include a couple

of the following things

copy w w w l y r i ca l h o s t c om 28

bull Comments on support speed and reliability - these tend to be the things people

care about the most

bull If theyrsquore a new blogger knowing someone is there to help and genuinely cares

about supporting them and helping them with WordPress-specific questions such as

how to create an opt-in or what plugin to use for something

bull That they donrsquot have to worry about hidden costs or lsquoextrasrsquo ndash SSL certificates

automatic daily backups a minimum of six email addresses and malware scanning

and cleaning are all included at no extra cost

bull Free website (and email if needed) migrations Most other hosts donrsquot offer

migrations from sites like WordPresscom and Blogger but we do

bull No crazyhidden renewal prices for hosting or domains ndash they donrsquot have to worry

about prices increasing by 50 or 100 or more when itrsquos time to renew

bull Managed hosting means they get a better faster more reliable hosting experience

and there are WordPress experts available to them to help with specific problems

questions etc at no extra cost Many hosts will say lsquoThatrsquos third party software hire

a developerrsquo ndash we help with the issue or query

Itrsquos best to talk about what yoursquore comfortable with so donrsquot feel like you have to talk

about or mention any of these things ndash do what you feel is most authentic to you Often

just natural enthusiasm and a short but friendly recommendation is more than enough

copy w w w l y r i ca l h o s t c om 29

Images are great for getting peoplersquos attention so adding one of our mockups

(downloadable from the Affiliate Resource Center) a screenshot or an image showing our

latest bundle or giveaway can all help your post or comment stand out

Please ensure you always portray us accurately on social media and donrsquot make any false

claims If yoursquore unsure about something you want to say just drop us a Facebook

message at facebookcomlyricalhost or email affiliateslyricalhostcom and wersquoll get

right back to you

Be open to answering questions or feel free to direct people to us to answer questions on

Facebook messenger As long as they tell us you sent us (and you let us know too) we can

add affiliate commission to your account even if they donrsquot use your codelink

copy w w w l y r i ca l h o s t c om 30

Final Pointers

bull Use different posts to cater for different target audiences for example people who

are looking to start a blog people who are looking to move from a free platform to

self-hosting and people who are looking to switch from another host are all looking

for different things

bull We have a lot of different features so rather than trying to get them all into one post

or video itrsquos more effective to talk about one group of related features For example

you could pick lsquoease of usersquo as a theme and talk about easy sign up WordPress

being preinstalled on all WordPress hosting plans the Lyrical Host control panel

design and the one-to-one tech support

bull For price focus on everything being included with no extra hidden costs or services

Itrsquos often false economy to go for the lowest priced hosting because there are always

add-ons like with budget airlines Service usually budget as well ()

bull If you have time consider making your own bonuses for affiliate sign ups These

could include exclusive content time or resources from you that they get when

signing up for a Lyrical Host account You could offer these at the point of sale or

after your commission has been approved by looking at your affiliate dashboard

stats

Thanks for joining the Lyrical Host Affiliate Program we love having you here

Page 18: Brand new to affiliate marketing? This guide explains ...€¦ · marketing? This guide explains everything you need to know. ... create affiliate codes and links, view and track

copy w w w l y r i ca l h o s t c om 18

About Lyrical Host

(Feel free to use the information below as you wish and pull direct quotes from it Wersquod

recommend rewriting big chunks in your own words though in the interests of avoiding

duplicate content issues and giving it your own voice)

Lyrical Host is a web hosting company with a difference We pride ourselves on

transparent pricing and honest services with no hidden costs or upsells We offer premium

managed hosting without the usual premium managed hosting price tag

Our mission is to make WordPress blogging and website ownership easy affordable and

hassle-free We take as much off your plate as possible so you can spend more time doing

the things you love We migrate websites and email for free even from Blogger and

WordPresscom

We speak your language - we specialize in hosting for bloggers so wersquore in a position to

advise on tools plugins structuring blogs and even things like content marketing SEO

and media kits

All of our hosting plans include all the features and services you need SSL certificates

email addresses automatic daily backups and one-to-one support Our hosting is

optimized for WordPress and it comes preinstalled along with our bespoke caching plugin

for even better page speeds Every month we send out exclusive stock photos and design

blogging resources to help you take your website to the next level

copy w w w l y r i ca l h o s t c om 19

We care about your blog just as much as you do

We have a number of built-in features to make your life easier including automatic

WordPress core updates a support team headed by WordPress developers integrated

speed and security features and on-demand malware scanning and clean up Wersquore here

for you beyond just web hosting ndash we can even set up Google Analytics or install your

Facebook Pixel for you at no extra cost We donrsquot tell you to hire a developer if you have a

WordPress-specific question or problem ndash itrsquos like having your own tech team on hand

Wersquore always adding new features and freebies so the longer yoursquore with us the more

value you get We believe in rewarding customers for their loyalty not just offering new

customers all the best things

We support our customers however we can including free one-to-one help sessions on

Facebook messenger matching you to partners or accountability buddies and sharing

your content on Twitter

We want to make a difference

We commission independent professional creatives including photographers designers

and illustrators to create beautiful custom resources that we provide free to our hosting

customers every month Itrsquos a win-win we help support others in the web industry and our

customers at the same time

Each month some of your hosting spend goes directly to non-profits and charitable

causes all over the world Some of the causes we support include childrenrsquos education in

Mozambique and mental health help for people across Africa and Asia

copy w w w l y r i ca l h o s t c om 20

Every year on your Lyrical Host anniversary we plant a tree for you somewhere in the

world to offset carbon use Known as your anniversa-tree itrsquos a great way to

commemorate the past year and look forward to the year to come

copy w w w l y r i ca l h o s t c om 21

Typical Lyrical Host Customer Profiles

The typical Lyrical Host customer is very different to the typical web hosting customer and

this is important to remember when yoursquore promoting us All of them are passionate about

their website and are prepared to pay a reasonable amount for a great service We donrsquot

present ourselves as the cheapest option but we always want to provide the most value

and the best service

We have a wide variety of customers at Lyrical Host but the majority of them have many

or all of the following traits

bull Approximately 97 of our customers are women or identify as women (this is a

strong contrast to the web hosting industry in general which is about 80-90 male

dominated)

bull Likely to be between 18 and 55

bull Are primarily from the UK and USA with Canada and Australia not far behind (we

have customers in six continents dispersed all over the world but those are the main

areas)

bull Are most often bloggers but may also have a related online business (as a virtual

assistant web designer coach strategist social media manager etc)

bull Are typically very familyhome-oriented

bull Very passionate about their blogwebsite in and of itself (eg they didnrsquot start

blogging as a get rich quick scheme they genuinely care about their site)

bull Have a strong drive and determination to succeed at what they do

copy w w w l y r i ca l h o s t c om 22

bull Are very goal and achievement-orientated

bull Choose the best over the cheapest where they can reasonably afford to do so

bull Often underestimate their skills especially technology-related skills

bull Love to learn

bull Have above average intelligence

bull Care about maintaining a good reputation and how they come across to people

bull Are very strong Better at overcoming life challenges than they give themselves credit

for

bull Care about their impact on the world particularly with regards to people animals

andor the environment

bull Always want more time to work on their website or fun related tasks (eg social

media)

bull Donrsquot particularly enjoy performing website management or technical tasks

themselves

bull Would still blog for fun even if their blog didnrsquot make them a penny

bull Some of the most common interests include but arenrsquot limited to yoga craft

beauty parenting writing about long-term physical or mental illness DIY books

films vegetarianismveganism fashion travel writing about blogging and social

media and reviews

copy w w w l y r i ca l h o s t c om 23

The ideal Lyrical Host customer doesnrsquot

bull See blogging or websites as a get rich quick scheme

bull Continually switch platforms or drop websites

bull Buy solely based on the cheapest possible price

bull Give up easily or lack commitment

bull Spam or use misleading statements or business practices on their website

We have a very specific customer base and wersquore very protective of our community

Wersquove been known to recommend our competitors to a few prospective customers

because we didnrsquot feel they were a good fit for our community (itrsquos important to us that as

a loyal customer you have good neighbors who wonrsquot spam or scam are respectful to our

staff and who wonrsquot ruin the reputation of our mail or web servers for everyone else)

We also have a moral code as part of our terms and conditions because being inclusive is

one of our core values One way to look at it is think about whether the people likely to

come across your link or recommendation are ones yoursquod trust enough to leave your bag

or laptop alone with and consider the membership type of groups and forums carefully

before posting

copy w w w l y r i ca l h o s t c om 24

Useful Links For Affiliate Resources amp Content

The Affiliate Resource Center

The Affiliate Resource Center has all kinds of graphics copy and paste docs information

and other downloads Wersquore continually adding to your library of affiliate materials so

therersquos always something fresh for you to use Yoursquore also welcome to create your own

affiliate materials whether text visual audio or video We just politely ask that you donrsquot

alter our logo in any way other than resizing it

Affiliate materials are subject to change so that they donrsquot get stale so we recommend

that if there are any you really want to use you download them as soon as possible in

case theyrsquove been removed when you come back to them

Bonus Resources

As Lyrical Host has a very specific target customer base of female bloggers entrepreneurs

and small business owners wersquore able to provide affiliate materials that directly appeal to

your audience In addition to the banners mockups feature lists blog post titles and other

goodies in the Affiliate Center we also have a range of goodies you can use yourself or

pass on to your visitors so they can get a taste of what itrsquos like to host with us

You could offer them as downloads in your email newsletters blog posts or wherever you

like as long as you link to us and explicitly mention theyrsquore provided by us and may not be

resold or redistributed in their existing form If yoursquore not sure if your intended use is

permitted please email affiliateslyricalhostcom and ask (most likely the answer will be

yes)

copy w w w l y r i ca l h o s t c om 25

Bonus extras are changed regularly so you can use them in your own campaigns and

marketing and take the form of free stock photos branded guides checklists and design

resources Therersquos a collection in your Affiliate Resource Center labeled lsquoFree Resource

Samplesrsquo and yoursquoll also find more on our Free Resources page at https

wwwlyricalhostcomfree-resources

Videos

We regularly add videos to YouTube channel youtubecomlyricalhost which yoursquore free to

embed in your posts or share directly To get you started here are a couple of links

bull What Makes Lyrical Host Different httpswwwyoutubecomwatch

v=iKJ6vourEQgampt

bull Lyrical Host vs SiteGround httpswwwyoutubecomwatchv=0EMxvFmt5D0

Popular Blog Posts

bull Essential Free WordPress Plugins httpswwwlyricalhostcom20177-free-

wordpress-plugins-you-need-for-your-blog

bull Free Feminine WordPress Themes httpswwwlyricalhostcom201740-elegantly-

feminine-free-wordpress-themes

bull How To Look After Your WordPress Website httpswwwlyricalhostcom2018how-

to-look-after-your-wordpress-website

bull Websites For Culturally Diverse Stock Photos httpswwwlyricalhostcom201720-

websites-to-download-culturally-diverse-stock-photos

copy w w w l y r i ca l h o s t c om 26

Useful Website Links

bull WordPress Hosting httpswwwwlyricalhostcomwordpress-hosting

bull Pageweaver Hosting (our page builder) httpswwwlyricalhostcompageweaver

bull Free migrations httpswwwlyricalhostcommigrating-lyrical-host

bull Free resources httpswwwlyricalhostcomfree-resources

bull WordPress Video Tutorials httpswwwlyricalhostcomwordpress-video-tutorials

copy w w w l y r i ca l h o s t c om 27

Tips For Recommending Us On Social Media

One of the most effective and quickest ways to make an affiliate sale is by posting on

social media Replying to threads in your Facebook groups where someone is asking for

hosting recommendations can be even better than your own posts because you know that

person is ready to buy

Check the group rules regarding links (some let you tag Facebook Pages even if yoursquore not

allowed to post external links ndash you can always drop us a message and let us know you

did it that way so we can track and add any applicable commission to your account

manually) Another option is to link to a blog post or other piece of content yoursquove written

about us (for ideas check out the Blog Prompts amp Ideas doc available as part of this

download) And of course you can use your affiliate link or discount code as long as you

declare it in line with FTC standards and any group requirements

If someone has asked for a recommendation and they list some specifics such as lsquoCan

anyone recommend a WordPress hosting company that offers really fast speedsrsquo itrsquos easy

enough to answer based on your own experiences or features of our tech (such as 100

SSD and our own secret sauce caching plugin more information on tech specs can be

found on our platform page)

However if their question is literally just lsquoCan anyone recommend a hosting companyrsquo

then itrsquos harder to answer One option is to ask them what theyrsquore looking for but

sometimes they donrsquot know or donrsquot reply to your comment so you could include a couple

of the following things

copy w w w l y r i ca l h o s t c om 28

bull Comments on support speed and reliability - these tend to be the things people

care about the most

bull If theyrsquore a new blogger knowing someone is there to help and genuinely cares

about supporting them and helping them with WordPress-specific questions such as

how to create an opt-in or what plugin to use for something

bull That they donrsquot have to worry about hidden costs or lsquoextrasrsquo ndash SSL certificates

automatic daily backups a minimum of six email addresses and malware scanning

and cleaning are all included at no extra cost

bull Free website (and email if needed) migrations Most other hosts donrsquot offer

migrations from sites like WordPresscom and Blogger but we do

bull No crazyhidden renewal prices for hosting or domains ndash they donrsquot have to worry

about prices increasing by 50 or 100 or more when itrsquos time to renew

bull Managed hosting means they get a better faster more reliable hosting experience

and there are WordPress experts available to them to help with specific problems

questions etc at no extra cost Many hosts will say lsquoThatrsquos third party software hire

a developerrsquo ndash we help with the issue or query

Itrsquos best to talk about what yoursquore comfortable with so donrsquot feel like you have to talk

about or mention any of these things ndash do what you feel is most authentic to you Often

just natural enthusiasm and a short but friendly recommendation is more than enough

copy w w w l y r i ca l h o s t c om 29

Images are great for getting peoplersquos attention so adding one of our mockups

(downloadable from the Affiliate Resource Center) a screenshot or an image showing our

latest bundle or giveaway can all help your post or comment stand out

Please ensure you always portray us accurately on social media and donrsquot make any false

claims If yoursquore unsure about something you want to say just drop us a Facebook

message at facebookcomlyricalhost or email affiliateslyricalhostcom and wersquoll get

right back to you

Be open to answering questions or feel free to direct people to us to answer questions on

Facebook messenger As long as they tell us you sent us (and you let us know too) we can

add affiliate commission to your account even if they donrsquot use your codelink

copy w w w l y r i ca l h o s t c om 30

Final Pointers

bull Use different posts to cater for different target audiences for example people who

are looking to start a blog people who are looking to move from a free platform to

self-hosting and people who are looking to switch from another host are all looking

for different things

bull We have a lot of different features so rather than trying to get them all into one post

or video itrsquos more effective to talk about one group of related features For example

you could pick lsquoease of usersquo as a theme and talk about easy sign up WordPress

being preinstalled on all WordPress hosting plans the Lyrical Host control panel

design and the one-to-one tech support

bull For price focus on everything being included with no extra hidden costs or services

Itrsquos often false economy to go for the lowest priced hosting because there are always

add-ons like with budget airlines Service usually budget as well ()

bull If you have time consider making your own bonuses for affiliate sign ups These

could include exclusive content time or resources from you that they get when

signing up for a Lyrical Host account You could offer these at the point of sale or

after your commission has been approved by looking at your affiliate dashboard

stats

Thanks for joining the Lyrical Host Affiliate Program we love having you here

Page 19: Brand new to affiliate marketing? This guide explains ...€¦ · marketing? This guide explains everything you need to know. ... create affiliate codes and links, view and track

copy w w w l y r i ca l h o s t c om 19

We care about your blog just as much as you do

We have a number of built-in features to make your life easier including automatic

WordPress core updates a support team headed by WordPress developers integrated

speed and security features and on-demand malware scanning and clean up Wersquore here

for you beyond just web hosting ndash we can even set up Google Analytics or install your

Facebook Pixel for you at no extra cost We donrsquot tell you to hire a developer if you have a

WordPress-specific question or problem ndash itrsquos like having your own tech team on hand

Wersquore always adding new features and freebies so the longer yoursquore with us the more

value you get We believe in rewarding customers for their loyalty not just offering new

customers all the best things

We support our customers however we can including free one-to-one help sessions on

Facebook messenger matching you to partners or accountability buddies and sharing

your content on Twitter

We want to make a difference

We commission independent professional creatives including photographers designers

and illustrators to create beautiful custom resources that we provide free to our hosting

customers every month Itrsquos a win-win we help support others in the web industry and our

customers at the same time

Each month some of your hosting spend goes directly to non-profits and charitable

causes all over the world Some of the causes we support include childrenrsquos education in

Mozambique and mental health help for people across Africa and Asia

copy w w w l y r i ca l h o s t c om 20

Every year on your Lyrical Host anniversary we plant a tree for you somewhere in the

world to offset carbon use Known as your anniversa-tree itrsquos a great way to

commemorate the past year and look forward to the year to come

copy w w w l y r i ca l h o s t c om 21

Typical Lyrical Host Customer Profiles

The typical Lyrical Host customer is very different to the typical web hosting customer and

this is important to remember when yoursquore promoting us All of them are passionate about

their website and are prepared to pay a reasonable amount for a great service We donrsquot

present ourselves as the cheapest option but we always want to provide the most value

and the best service

We have a wide variety of customers at Lyrical Host but the majority of them have many

or all of the following traits

bull Approximately 97 of our customers are women or identify as women (this is a

strong contrast to the web hosting industry in general which is about 80-90 male

dominated)

bull Likely to be between 18 and 55

bull Are primarily from the UK and USA with Canada and Australia not far behind (we

have customers in six continents dispersed all over the world but those are the main

areas)

bull Are most often bloggers but may also have a related online business (as a virtual

assistant web designer coach strategist social media manager etc)

bull Are typically very familyhome-oriented

bull Very passionate about their blogwebsite in and of itself (eg they didnrsquot start

blogging as a get rich quick scheme they genuinely care about their site)

bull Have a strong drive and determination to succeed at what they do

copy w w w l y r i ca l h o s t c om 22

bull Are very goal and achievement-orientated

bull Choose the best over the cheapest where they can reasonably afford to do so

bull Often underestimate their skills especially technology-related skills

bull Love to learn

bull Have above average intelligence

bull Care about maintaining a good reputation and how they come across to people

bull Are very strong Better at overcoming life challenges than they give themselves credit

for

bull Care about their impact on the world particularly with regards to people animals

andor the environment

bull Always want more time to work on their website or fun related tasks (eg social

media)

bull Donrsquot particularly enjoy performing website management or technical tasks

themselves

bull Would still blog for fun even if their blog didnrsquot make them a penny

bull Some of the most common interests include but arenrsquot limited to yoga craft

beauty parenting writing about long-term physical or mental illness DIY books

films vegetarianismveganism fashion travel writing about blogging and social

media and reviews

copy w w w l y r i ca l h o s t c om 23

The ideal Lyrical Host customer doesnrsquot

bull See blogging or websites as a get rich quick scheme

bull Continually switch platforms or drop websites

bull Buy solely based on the cheapest possible price

bull Give up easily or lack commitment

bull Spam or use misleading statements or business practices on their website

We have a very specific customer base and wersquore very protective of our community

Wersquove been known to recommend our competitors to a few prospective customers

because we didnrsquot feel they were a good fit for our community (itrsquos important to us that as

a loyal customer you have good neighbors who wonrsquot spam or scam are respectful to our

staff and who wonrsquot ruin the reputation of our mail or web servers for everyone else)

We also have a moral code as part of our terms and conditions because being inclusive is

one of our core values One way to look at it is think about whether the people likely to

come across your link or recommendation are ones yoursquod trust enough to leave your bag

or laptop alone with and consider the membership type of groups and forums carefully

before posting

copy w w w l y r i ca l h o s t c om 24

Useful Links For Affiliate Resources amp Content

The Affiliate Resource Center

The Affiliate Resource Center has all kinds of graphics copy and paste docs information

and other downloads Wersquore continually adding to your library of affiliate materials so

therersquos always something fresh for you to use Yoursquore also welcome to create your own

affiliate materials whether text visual audio or video We just politely ask that you donrsquot

alter our logo in any way other than resizing it

Affiliate materials are subject to change so that they donrsquot get stale so we recommend

that if there are any you really want to use you download them as soon as possible in

case theyrsquove been removed when you come back to them

Bonus Resources

As Lyrical Host has a very specific target customer base of female bloggers entrepreneurs

and small business owners wersquore able to provide affiliate materials that directly appeal to

your audience In addition to the banners mockups feature lists blog post titles and other

goodies in the Affiliate Center we also have a range of goodies you can use yourself or

pass on to your visitors so they can get a taste of what itrsquos like to host with us

You could offer them as downloads in your email newsletters blog posts or wherever you

like as long as you link to us and explicitly mention theyrsquore provided by us and may not be

resold or redistributed in their existing form If yoursquore not sure if your intended use is

permitted please email affiliateslyricalhostcom and ask (most likely the answer will be

yes)

copy w w w l y r i ca l h o s t c om 25

Bonus extras are changed regularly so you can use them in your own campaigns and

marketing and take the form of free stock photos branded guides checklists and design

resources Therersquos a collection in your Affiliate Resource Center labeled lsquoFree Resource

Samplesrsquo and yoursquoll also find more on our Free Resources page at https

wwwlyricalhostcomfree-resources

Videos

We regularly add videos to YouTube channel youtubecomlyricalhost which yoursquore free to

embed in your posts or share directly To get you started here are a couple of links

bull What Makes Lyrical Host Different httpswwwyoutubecomwatch

v=iKJ6vourEQgampt

bull Lyrical Host vs SiteGround httpswwwyoutubecomwatchv=0EMxvFmt5D0

Popular Blog Posts

bull Essential Free WordPress Plugins httpswwwlyricalhostcom20177-free-

wordpress-plugins-you-need-for-your-blog

bull Free Feminine WordPress Themes httpswwwlyricalhostcom201740-elegantly-

feminine-free-wordpress-themes

bull How To Look After Your WordPress Website httpswwwlyricalhostcom2018how-

to-look-after-your-wordpress-website

bull Websites For Culturally Diverse Stock Photos httpswwwlyricalhostcom201720-

websites-to-download-culturally-diverse-stock-photos

copy w w w l y r i ca l h o s t c om 26

Useful Website Links

bull WordPress Hosting httpswwwwlyricalhostcomwordpress-hosting

bull Pageweaver Hosting (our page builder) httpswwwlyricalhostcompageweaver

bull Free migrations httpswwwlyricalhostcommigrating-lyrical-host

bull Free resources httpswwwlyricalhostcomfree-resources

bull WordPress Video Tutorials httpswwwlyricalhostcomwordpress-video-tutorials

copy w w w l y r i ca l h o s t c om 27

Tips For Recommending Us On Social Media

One of the most effective and quickest ways to make an affiliate sale is by posting on

social media Replying to threads in your Facebook groups where someone is asking for

hosting recommendations can be even better than your own posts because you know that

person is ready to buy

Check the group rules regarding links (some let you tag Facebook Pages even if yoursquore not

allowed to post external links ndash you can always drop us a message and let us know you

did it that way so we can track and add any applicable commission to your account

manually) Another option is to link to a blog post or other piece of content yoursquove written

about us (for ideas check out the Blog Prompts amp Ideas doc available as part of this

download) And of course you can use your affiliate link or discount code as long as you

declare it in line with FTC standards and any group requirements

If someone has asked for a recommendation and they list some specifics such as lsquoCan

anyone recommend a WordPress hosting company that offers really fast speedsrsquo itrsquos easy

enough to answer based on your own experiences or features of our tech (such as 100

SSD and our own secret sauce caching plugin more information on tech specs can be

found on our platform page)

However if their question is literally just lsquoCan anyone recommend a hosting companyrsquo

then itrsquos harder to answer One option is to ask them what theyrsquore looking for but

sometimes they donrsquot know or donrsquot reply to your comment so you could include a couple

of the following things

copy w w w l y r i ca l h o s t c om 28

bull Comments on support speed and reliability - these tend to be the things people

care about the most

bull If theyrsquore a new blogger knowing someone is there to help and genuinely cares

about supporting them and helping them with WordPress-specific questions such as

how to create an opt-in or what plugin to use for something

bull That they donrsquot have to worry about hidden costs or lsquoextrasrsquo ndash SSL certificates

automatic daily backups a minimum of six email addresses and malware scanning

and cleaning are all included at no extra cost

bull Free website (and email if needed) migrations Most other hosts donrsquot offer

migrations from sites like WordPresscom and Blogger but we do

bull No crazyhidden renewal prices for hosting or domains ndash they donrsquot have to worry

about prices increasing by 50 or 100 or more when itrsquos time to renew

bull Managed hosting means they get a better faster more reliable hosting experience

and there are WordPress experts available to them to help with specific problems

questions etc at no extra cost Many hosts will say lsquoThatrsquos third party software hire

a developerrsquo ndash we help with the issue or query

Itrsquos best to talk about what yoursquore comfortable with so donrsquot feel like you have to talk

about or mention any of these things ndash do what you feel is most authentic to you Often

just natural enthusiasm and a short but friendly recommendation is more than enough

copy w w w l y r i ca l h o s t c om 29

Images are great for getting peoplersquos attention so adding one of our mockups

(downloadable from the Affiliate Resource Center) a screenshot or an image showing our

latest bundle or giveaway can all help your post or comment stand out

Please ensure you always portray us accurately on social media and donrsquot make any false

claims If yoursquore unsure about something you want to say just drop us a Facebook

message at facebookcomlyricalhost or email affiliateslyricalhostcom and wersquoll get

right back to you

Be open to answering questions or feel free to direct people to us to answer questions on

Facebook messenger As long as they tell us you sent us (and you let us know too) we can

add affiliate commission to your account even if they donrsquot use your codelink

copy w w w l y r i ca l h o s t c om 30

Final Pointers

bull Use different posts to cater for different target audiences for example people who

are looking to start a blog people who are looking to move from a free platform to

self-hosting and people who are looking to switch from another host are all looking

for different things

bull We have a lot of different features so rather than trying to get them all into one post

or video itrsquos more effective to talk about one group of related features For example

you could pick lsquoease of usersquo as a theme and talk about easy sign up WordPress

being preinstalled on all WordPress hosting plans the Lyrical Host control panel

design and the one-to-one tech support

bull For price focus on everything being included with no extra hidden costs or services

Itrsquos often false economy to go for the lowest priced hosting because there are always

add-ons like with budget airlines Service usually budget as well ()

bull If you have time consider making your own bonuses for affiliate sign ups These

could include exclusive content time or resources from you that they get when

signing up for a Lyrical Host account You could offer these at the point of sale or

after your commission has been approved by looking at your affiliate dashboard

stats

Thanks for joining the Lyrical Host Affiliate Program we love having you here

Page 20: Brand new to affiliate marketing? This guide explains ...€¦ · marketing? This guide explains everything you need to know. ... create affiliate codes and links, view and track

copy w w w l y r i ca l h o s t c om 20

Every year on your Lyrical Host anniversary we plant a tree for you somewhere in the

world to offset carbon use Known as your anniversa-tree itrsquos a great way to

commemorate the past year and look forward to the year to come

copy w w w l y r i ca l h o s t c om 21

Typical Lyrical Host Customer Profiles

The typical Lyrical Host customer is very different to the typical web hosting customer and

this is important to remember when yoursquore promoting us All of them are passionate about

their website and are prepared to pay a reasonable amount for a great service We donrsquot

present ourselves as the cheapest option but we always want to provide the most value

and the best service

We have a wide variety of customers at Lyrical Host but the majority of them have many

or all of the following traits

bull Approximately 97 of our customers are women or identify as women (this is a

strong contrast to the web hosting industry in general which is about 80-90 male

dominated)

bull Likely to be between 18 and 55

bull Are primarily from the UK and USA with Canada and Australia not far behind (we

have customers in six continents dispersed all over the world but those are the main

areas)

bull Are most often bloggers but may also have a related online business (as a virtual

assistant web designer coach strategist social media manager etc)

bull Are typically very familyhome-oriented

bull Very passionate about their blogwebsite in and of itself (eg they didnrsquot start

blogging as a get rich quick scheme they genuinely care about their site)

bull Have a strong drive and determination to succeed at what they do

copy w w w l y r i ca l h o s t c om 22

bull Are very goal and achievement-orientated

bull Choose the best over the cheapest where they can reasonably afford to do so

bull Often underestimate their skills especially technology-related skills

bull Love to learn

bull Have above average intelligence

bull Care about maintaining a good reputation and how they come across to people

bull Are very strong Better at overcoming life challenges than they give themselves credit

for

bull Care about their impact on the world particularly with regards to people animals

andor the environment

bull Always want more time to work on their website or fun related tasks (eg social

media)

bull Donrsquot particularly enjoy performing website management or technical tasks

themselves

bull Would still blog for fun even if their blog didnrsquot make them a penny

bull Some of the most common interests include but arenrsquot limited to yoga craft

beauty parenting writing about long-term physical or mental illness DIY books

films vegetarianismveganism fashion travel writing about blogging and social

media and reviews

copy w w w l y r i ca l h o s t c om 23

The ideal Lyrical Host customer doesnrsquot

bull See blogging or websites as a get rich quick scheme

bull Continually switch platforms or drop websites

bull Buy solely based on the cheapest possible price

bull Give up easily or lack commitment

bull Spam or use misleading statements or business practices on their website

We have a very specific customer base and wersquore very protective of our community

Wersquove been known to recommend our competitors to a few prospective customers

because we didnrsquot feel they were a good fit for our community (itrsquos important to us that as

a loyal customer you have good neighbors who wonrsquot spam or scam are respectful to our

staff and who wonrsquot ruin the reputation of our mail or web servers for everyone else)

We also have a moral code as part of our terms and conditions because being inclusive is

one of our core values One way to look at it is think about whether the people likely to

come across your link or recommendation are ones yoursquod trust enough to leave your bag

or laptop alone with and consider the membership type of groups and forums carefully

before posting

copy w w w l y r i ca l h o s t c om 24

Useful Links For Affiliate Resources amp Content

The Affiliate Resource Center

The Affiliate Resource Center has all kinds of graphics copy and paste docs information

and other downloads Wersquore continually adding to your library of affiliate materials so

therersquos always something fresh for you to use Yoursquore also welcome to create your own

affiliate materials whether text visual audio or video We just politely ask that you donrsquot

alter our logo in any way other than resizing it

Affiliate materials are subject to change so that they donrsquot get stale so we recommend

that if there are any you really want to use you download them as soon as possible in

case theyrsquove been removed when you come back to them

Bonus Resources

As Lyrical Host has a very specific target customer base of female bloggers entrepreneurs

and small business owners wersquore able to provide affiliate materials that directly appeal to

your audience In addition to the banners mockups feature lists blog post titles and other

goodies in the Affiliate Center we also have a range of goodies you can use yourself or

pass on to your visitors so they can get a taste of what itrsquos like to host with us

You could offer them as downloads in your email newsletters blog posts or wherever you

like as long as you link to us and explicitly mention theyrsquore provided by us and may not be

resold or redistributed in their existing form If yoursquore not sure if your intended use is

permitted please email affiliateslyricalhostcom and ask (most likely the answer will be

yes)

copy w w w l y r i ca l h o s t c om 25

Bonus extras are changed regularly so you can use them in your own campaigns and

marketing and take the form of free stock photos branded guides checklists and design

resources Therersquos a collection in your Affiliate Resource Center labeled lsquoFree Resource

Samplesrsquo and yoursquoll also find more on our Free Resources page at https

wwwlyricalhostcomfree-resources

Videos

We regularly add videos to YouTube channel youtubecomlyricalhost which yoursquore free to

embed in your posts or share directly To get you started here are a couple of links

bull What Makes Lyrical Host Different httpswwwyoutubecomwatch

v=iKJ6vourEQgampt

bull Lyrical Host vs SiteGround httpswwwyoutubecomwatchv=0EMxvFmt5D0

Popular Blog Posts

bull Essential Free WordPress Plugins httpswwwlyricalhostcom20177-free-

wordpress-plugins-you-need-for-your-blog

bull Free Feminine WordPress Themes httpswwwlyricalhostcom201740-elegantly-

feminine-free-wordpress-themes

bull How To Look After Your WordPress Website httpswwwlyricalhostcom2018how-

to-look-after-your-wordpress-website

bull Websites For Culturally Diverse Stock Photos httpswwwlyricalhostcom201720-

websites-to-download-culturally-diverse-stock-photos

copy w w w l y r i ca l h o s t c om 26

Useful Website Links

bull WordPress Hosting httpswwwwlyricalhostcomwordpress-hosting

bull Pageweaver Hosting (our page builder) httpswwwlyricalhostcompageweaver

bull Free migrations httpswwwlyricalhostcommigrating-lyrical-host

bull Free resources httpswwwlyricalhostcomfree-resources

bull WordPress Video Tutorials httpswwwlyricalhostcomwordpress-video-tutorials

copy w w w l y r i ca l h o s t c om 27

Tips For Recommending Us On Social Media

One of the most effective and quickest ways to make an affiliate sale is by posting on

social media Replying to threads in your Facebook groups where someone is asking for

hosting recommendations can be even better than your own posts because you know that

person is ready to buy

Check the group rules regarding links (some let you tag Facebook Pages even if yoursquore not

allowed to post external links ndash you can always drop us a message and let us know you

did it that way so we can track and add any applicable commission to your account

manually) Another option is to link to a blog post or other piece of content yoursquove written

about us (for ideas check out the Blog Prompts amp Ideas doc available as part of this

download) And of course you can use your affiliate link or discount code as long as you

declare it in line with FTC standards and any group requirements

If someone has asked for a recommendation and they list some specifics such as lsquoCan

anyone recommend a WordPress hosting company that offers really fast speedsrsquo itrsquos easy

enough to answer based on your own experiences or features of our tech (such as 100

SSD and our own secret sauce caching plugin more information on tech specs can be

found on our platform page)

However if their question is literally just lsquoCan anyone recommend a hosting companyrsquo

then itrsquos harder to answer One option is to ask them what theyrsquore looking for but

sometimes they donrsquot know or donrsquot reply to your comment so you could include a couple

of the following things

copy w w w l y r i ca l h o s t c om 28

bull Comments on support speed and reliability - these tend to be the things people

care about the most

bull If theyrsquore a new blogger knowing someone is there to help and genuinely cares

about supporting them and helping them with WordPress-specific questions such as

how to create an opt-in or what plugin to use for something

bull That they donrsquot have to worry about hidden costs or lsquoextrasrsquo ndash SSL certificates

automatic daily backups a minimum of six email addresses and malware scanning

and cleaning are all included at no extra cost

bull Free website (and email if needed) migrations Most other hosts donrsquot offer

migrations from sites like WordPresscom and Blogger but we do

bull No crazyhidden renewal prices for hosting or domains ndash they donrsquot have to worry

about prices increasing by 50 or 100 or more when itrsquos time to renew

bull Managed hosting means they get a better faster more reliable hosting experience

and there are WordPress experts available to them to help with specific problems

questions etc at no extra cost Many hosts will say lsquoThatrsquos third party software hire

a developerrsquo ndash we help with the issue or query

Itrsquos best to talk about what yoursquore comfortable with so donrsquot feel like you have to talk

about or mention any of these things ndash do what you feel is most authentic to you Often

just natural enthusiasm and a short but friendly recommendation is more than enough

copy w w w l y r i ca l h o s t c om 29

Images are great for getting peoplersquos attention so adding one of our mockups

(downloadable from the Affiliate Resource Center) a screenshot or an image showing our

latest bundle or giveaway can all help your post or comment stand out

Please ensure you always portray us accurately on social media and donrsquot make any false

claims If yoursquore unsure about something you want to say just drop us a Facebook

message at facebookcomlyricalhost or email affiliateslyricalhostcom and wersquoll get

right back to you

Be open to answering questions or feel free to direct people to us to answer questions on

Facebook messenger As long as they tell us you sent us (and you let us know too) we can

add affiliate commission to your account even if they donrsquot use your codelink

copy w w w l y r i ca l h o s t c om 30

Final Pointers

bull Use different posts to cater for different target audiences for example people who

are looking to start a blog people who are looking to move from a free platform to

self-hosting and people who are looking to switch from another host are all looking

for different things

bull We have a lot of different features so rather than trying to get them all into one post

or video itrsquos more effective to talk about one group of related features For example

you could pick lsquoease of usersquo as a theme and talk about easy sign up WordPress

being preinstalled on all WordPress hosting plans the Lyrical Host control panel

design and the one-to-one tech support

bull For price focus on everything being included with no extra hidden costs or services

Itrsquos often false economy to go for the lowest priced hosting because there are always

add-ons like with budget airlines Service usually budget as well ()

bull If you have time consider making your own bonuses for affiliate sign ups These

could include exclusive content time or resources from you that they get when

signing up for a Lyrical Host account You could offer these at the point of sale or

after your commission has been approved by looking at your affiliate dashboard

stats

Thanks for joining the Lyrical Host Affiliate Program we love having you here

Page 21: Brand new to affiliate marketing? This guide explains ...€¦ · marketing? This guide explains everything you need to know. ... create affiliate codes and links, view and track

copy w w w l y r i ca l h o s t c om 21

Typical Lyrical Host Customer Profiles

The typical Lyrical Host customer is very different to the typical web hosting customer and

this is important to remember when yoursquore promoting us All of them are passionate about

their website and are prepared to pay a reasonable amount for a great service We donrsquot

present ourselves as the cheapest option but we always want to provide the most value

and the best service

We have a wide variety of customers at Lyrical Host but the majority of them have many

or all of the following traits

bull Approximately 97 of our customers are women or identify as women (this is a

strong contrast to the web hosting industry in general which is about 80-90 male

dominated)

bull Likely to be between 18 and 55

bull Are primarily from the UK and USA with Canada and Australia not far behind (we

have customers in six continents dispersed all over the world but those are the main

areas)

bull Are most often bloggers but may also have a related online business (as a virtual

assistant web designer coach strategist social media manager etc)

bull Are typically very familyhome-oriented

bull Very passionate about their blogwebsite in and of itself (eg they didnrsquot start

blogging as a get rich quick scheme they genuinely care about their site)

bull Have a strong drive and determination to succeed at what they do

copy w w w l y r i ca l h o s t c om 22

bull Are very goal and achievement-orientated

bull Choose the best over the cheapest where they can reasonably afford to do so

bull Often underestimate their skills especially technology-related skills

bull Love to learn

bull Have above average intelligence

bull Care about maintaining a good reputation and how they come across to people

bull Are very strong Better at overcoming life challenges than they give themselves credit

for

bull Care about their impact on the world particularly with regards to people animals

andor the environment

bull Always want more time to work on their website or fun related tasks (eg social

media)

bull Donrsquot particularly enjoy performing website management or technical tasks

themselves

bull Would still blog for fun even if their blog didnrsquot make them a penny

bull Some of the most common interests include but arenrsquot limited to yoga craft

beauty parenting writing about long-term physical or mental illness DIY books

films vegetarianismveganism fashion travel writing about blogging and social

media and reviews

copy w w w l y r i ca l h o s t c om 23

The ideal Lyrical Host customer doesnrsquot

bull See blogging or websites as a get rich quick scheme

bull Continually switch platforms or drop websites

bull Buy solely based on the cheapest possible price

bull Give up easily or lack commitment

bull Spam or use misleading statements or business practices on their website

We have a very specific customer base and wersquore very protective of our community

Wersquove been known to recommend our competitors to a few prospective customers

because we didnrsquot feel they were a good fit for our community (itrsquos important to us that as

a loyal customer you have good neighbors who wonrsquot spam or scam are respectful to our

staff and who wonrsquot ruin the reputation of our mail or web servers for everyone else)

We also have a moral code as part of our terms and conditions because being inclusive is

one of our core values One way to look at it is think about whether the people likely to

come across your link or recommendation are ones yoursquod trust enough to leave your bag

or laptop alone with and consider the membership type of groups and forums carefully

before posting

copy w w w l y r i ca l h o s t c om 24

Useful Links For Affiliate Resources amp Content

The Affiliate Resource Center

The Affiliate Resource Center has all kinds of graphics copy and paste docs information

and other downloads Wersquore continually adding to your library of affiliate materials so

therersquos always something fresh for you to use Yoursquore also welcome to create your own

affiliate materials whether text visual audio or video We just politely ask that you donrsquot

alter our logo in any way other than resizing it

Affiliate materials are subject to change so that they donrsquot get stale so we recommend

that if there are any you really want to use you download them as soon as possible in

case theyrsquove been removed when you come back to them

Bonus Resources

As Lyrical Host has a very specific target customer base of female bloggers entrepreneurs

and small business owners wersquore able to provide affiliate materials that directly appeal to

your audience In addition to the banners mockups feature lists blog post titles and other

goodies in the Affiliate Center we also have a range of goodies you can use yourself or

pass on to your visitors so they can get a taste of what itrsquos like to host with us

You could offer them as downloads in your email newsletters blog posts or wherever you

like as long as you link to us and explicitly mention theyrsquore provided by us and may not be

resold or redistributed in their existing form If yoursquore not sure if your intended use is

permitted please email affiliateslyricalhostcom and ask (most likely the answer will be

yes)

copy w w w l y r i ca l h o s t c om 25

Bonus extras are changed regularly so you can use them in your own campaigns and

marketing and take the form of free stock photos branded guides checklists and design

resources Therersquos a collection in your Affiliate Resource Center labeled lsquoFree Resource

Samplesrsquo and yoursquoll also find more on our Free Resources page at https

wwwlyricalhostcomfree-resources

Videos

We regularly add videos to YouTube channel youtubecomlyricalhost which yoursquore free to

embed in your posts or share directly To get you started here are a couple of links

bull What Makes Lyrical Host Different httpswwwyoutubecomwatch

v=iKJ6vourEQgampt

bull Lyrical Host vs SiteGround httpswwwyoutubecomwatchv=0EMxvFmt5D0

Popular Blog Posts

bull Essential Free WordPress Plugins httpswwwlyricalhostcom20177-free-

wordpress-plugins-you-need-for-your-blog

bull Free Feminine WordPress Themes httpswwwlyricalhostcom201740-elegantly-

feminine-free-wordpress-themes

bull How To Look After Your WordPress Website httpswwwlyricalhostcom2018how-

to-look-after-your-wordpress-website

bull Websites For Culturally Diverse Stock Photos httpswwwlyricalhostcom201720-

websites-to-download-culturally-diverse-stock-photos

copy w w w l y r i ca l h o s t c om 26

Useful Website Links

bull WordPress Hosting httpswwwwlyricalhostcomwordpress-hosting

bull Pageweaver Hosting (our page builder) httpswwwlyricalhostcompageweaver

bull Free migrations httpswwwlyricalhostcommigrating-lyrical-host

bull Free resources httpswwwlyricalhostcomfree-resources

bull WordPress Video Tutorials httpswwwlyricalhostcomwordpress-video-tutorials

copy w w w l y r i ca l h o s t c om 27

Tips For Recommending Us On Social Media

One of the most effective and quickest ways to make an affiliate sale is by posting on

social media Replying to threads in your Facebook groups where someone is asking for

hosting recommendations can be even better than your own posts because you know that

person is ready to buy

Check the group rules regarding links (some let you tag Facebook Pages even if yoursquore not

allowed to post external links ndash you can always drop us a message and let us know you

did it that way so we can track and add any applicable commission to your account

manually) Another option is to link to a blog post or other piece of content yoursquove written

about us (for ideas check out the Blog Prompts amp Ideas doc available as part of this

download) And of course you can use your affiliate link or discount code as long as you

declare it in line with FTC standards and any group requirements

If someone has asked for a recommendation and they list some specifics such as lsquoCan

anyone recommend a WordPress hosting company that offers really fast speedsrsquo itrsquos easy

enough to answer based on your own experiences or features of our tech (such as 100

SSD and our own secret sauce caching plugin more information on tech specs can be

found on our platform page)

However if their question is literally just lsquoCan anyone recommend a hosting companyrsquo

then itrsquos harder to answer One option is to ask them what theyrsquore looking for but

sometimes they donrsquot know or donrsquot reply to your comment so you could include a couple

of the following things

copy w w w l y r i ca l h o s t c om 28

bull Comments on support speed and reliability - these tend to be the things people

care about the most

bull If theyrsquore a new blogger knowing someone is there to help and genuinely cares

about supporting them and helping them with WordPress-specific questions such as

how to create an opt-in or what plugin to use for something

bull That they donrsquot have to worry about hidden costs or lsquoextrasrsquo ndash SSL certificates

automatic daily backups a minimum of six email addresses and malware scanning

and cleaning are all included at no extra cost

bull Free website (and email if needed) migrations Most other hosts donrsquot offer

migrations from sites like WordPresscom and Blogger but we do

bull No crazyhidden renewal prices for hosting or domains ndash they donrsquot have to worry

about prices increasing by 50 or 100 or more when itrsquos time to renew

bull Managed hosting means they get a better faster more reliable hosting experience

and there are WordPress experts available to them to help with specific problems

questions etc at no extra cost Many hosts will say lsquoThatrsquos third party software hire

a developerrsquo ndash we help with the issue or query

Itrsquos best to talk about what yoursquore comfortable with so donrsquot feel like you have to talk

about or mention any of these things ndash do what you feel is most authentic to you Often

just natural enthusiasm and a short but friendly recommendation is more than enough

copy w w w l y r i ca l h o s t c om 29

Images are great for getting peoplersquos attention so adding one of our mockups

(downloadable from the Affiliate Resource Center) a screenshot or an image showing our

latest bundle or giveaway can all help your post or comment stand out

Please ensure you always portray us accurately on social media and donrsquot make any false

claims If yoursquore unsure about something you want to say just drop us a Facebook

message at facebookcomlyricalhost or email affiliateslyricalhostcom and wersquoll get

right back to you

Be open to answering questions or feel free to direct people to us to answer questions on

Facebook messenger As long as they tell us you sent us (and you let us know too) we can

add affiliate commission to your account even if they donrsquot use your codelink

copy w w w l y r i ca l h o s t c om 30

Final Pointers

bull Use different posts to cater for different target audiences for example people who

are looking to start a blog people who are looking to move from a free platform to

self-hosting and people who are looking to switch from another host are all looking

for different things

bull We have a lot of different features so rather than trying to get them all into one post

or video itrsquos more effective to talk about one group of related features For example

you could pick lsquoease of usersquo as a theme and talk about easy sign up WordPress

being preinstalled on all WordPress hosting plans the Lyrical Host control panel

design and the one-to-one tech support

bull For price focus on everything being included with no extra hidden costs or services

Itrsquos often false economy to go for the lowest priced hosting because there are always

add-ons like with budget airlines Service usually budget as well ()

bull If you have time consider making your own bonuses for affiliate sign ups These

could include exclusive content time or resources from you that they get when

signing up for a Lyrical Host account You could offer these at the point of sale or

after your commission has been approved by looking at your affiliate dashboard

stats

Thanks for joining the Lyrical Host Affiliate Program we love having you here

Page 22: Brand new to affiliate marketing? This guide explains ...€¦ · marketing? This guide explains everything you need to know. ... create affiliate codes and links, view and track

copy w w w l y r i ca l h o s t c om 22

bull Are very goal and achievement-orientated

bull Choose the best over the cheapest where they can reasonably afford to do so

bull Often underestimate their skills especially technology-related skills

bull Love to learn

bull Have above average intelligence

bull Care about maintaining a good reputation and how they come across to people

bull Are very strong Better at overcoming life challenges than they give themselves credit

for

bull Care about their impact on the world particularly with regards to people animals

andor the environment

bull Always want more time to work on their website or fun related tasks (eg social

media)

bull Donrsquot particularly enjoy performing website management or technical tasks

themselves

bull Would still blog for fun even if their blog didnrsquot make them a penny

bull Some of the most common interests include but arenrsquot limited to yoga craft

beauty parenting writing about long-term physical or mental illness DIY books

films vegetarianismveganism fashion travel writing about blogging and social

media and reviews

copy w w w l y r i ca l h o s t c om 23

The ideal Lyrical Host customer doesnrsquot

bull See blogging or websites as a get rich quick scheme

bull Continually switch platforms or drop websites

bull Buy solely based on the cheapest possible price

bull Give up easily or lack commitment

bull Spam or use misleading statements or business practices on their website

We have a very specific customer base and wersquore very protective of our community

Wersquove been known to recommend our competitors to a few prospective customers

because we didnrsquot feel they were a good fit for our community (itrsquos important to us that as

a loyal customer you have good neighbors who wonrsquot spam or scam are respectful to our

staff and who wonrsquot ruin the reputation of our mail or web servers for everyone else)

We also have a moral code as part of our terms and conditions because being inclusive is

one of our core values One way to look at it is think about whether the people likely to

come across your link or recommendation are ones yoursquod trust enough to leave your bag

or laptop alone with and consider the membership type of groups and forums carefully

before posting

copy w w w l y r i ca l h o s t c om 24

Useful Links For Affiliate Resources amp Content

The Affiliate Resource Center

The Affiliate Resource Center has all kinds of graphics copy and paste docs information

and other downloads Wersquore continually adding to your library of affiliate materials so

therersquos always something fresh for you to use Yoursquore also welcome to create your own

affiliate materials whether text visual audio or video We just politely ask that you donrsquot

alter our logo in any way other than resizing it

Affiliate materials are subject to change so that they donrsquot get stale so we recommend

that if there are any you really want to use you download them as soon as possible in

case theyrsquove been removed when you come back to them

Bonus Resources

As Lyrical Host has a very specific target customer base of female bloggers entrepreneurs

and small business owners wersquore able to provide affiliate materials that directly appeal to

your audience In addition to the banners mockups feature lists blog post titles and other

goodies in the Affiliate Center we also have a range of goodies you can use yourself or

pass on to your visitors so they can get a taste of what itrsquos like to host with us

You could offer them as downloads in your email newsletters blog posts or wherever you

like as long as you link to us and explicitly mention theyrsquore provided by us and may not be

resold or redistributed in their existing form If yoursquore not sure if your intended use is

permitted please email affiliateslyricalhostcom and ask (most likely the answer will be

yes)

copy w w w l y r i ca l h o s t c om 25

Bonus extras are changed regularly so you can use them in your own campaigns and

marketing and take the form of free stock photos branded guides checklists and design

resources Therersquos a collection in your Affiliate Resource Center labeled lsquoFree Resource

Samplesrsquo and yoursquoll also find more on our Free Resources page at https

wwwlyricalhostcomfree-resources

Videos

We regularly add videos to YouTube channel youtubecomlyricalhost which yoursquore free to

embed in your posts or share directly To get you started here are a couple of links

bull What Makes Lyrical Host Different httpswwwyoutubecomwatch

v=iKJ6vourEQgampt

bull Lyrical Host vs SiteGround httpswwwyoutubecomwatchv=0EMxvFmt5D0

Popular Blog Posts

bull Essential Free WordPress Plugins httpswwwlyricalhostcom20177-free-

wordpress-plugins-you-need-for-your-blog

bull Free Feminine WordPress Themes httpswwwlyricalhostcom201740-elegantly-

feminine-free-wordpress-themes

bull How To Look After Your WordPress Website httpswwwlyricalhostcom2018how-

to-look-after-your-wordpress-website

bull Websites For Culturally Diverse Stock Photos httpswwwlyricalhostcom201720-

websites-to-download-culturally-diverse-stock-photos

copy w w w l y r i ca l h o s t c om 26

Useful Website Links

bull WordPress Hosting httpswwwwlyricalhostcomwordpress-hosting

bull Pageweaver Hosting (our page builder) httpswwwlyricalhostcompageweaver

bull Free migrations httpswwwlyricalhostcommigrating-lyrical-host

bull Free resources httpswwwlyricalhostcomfree-resources

bull WordPress Video Tutorials httpswwwlyricalhostcomwordpress-video-tutorials

copy w w w l y r i ca l h o s t c om 27

Tips For Recommending Us On Social Media

One of the most effective and quickest ways to make an affiliate sale is by posting on

social media Replying to threads in your Facebook groups where someone is asking for

hosting recommendations can be even better than your own posts because you know that

person is ready to buy

Check the group rules regarding links (some let you tag Facebook Pages even if yoursquore not

allowed to post external links ndash you can always drop us a message and let us know you

did it that way so we can track and add any applicable commission to your account

manually) Another option is to link to a blog post or other piece of content yoursquove written

about us (for ideas check out the Blog Prompts amp Ideas doc available as part of this

download) And of course you can use your affiliate link or discount code as long as you

declare it in line with FTC standards and any group requirements

If someone has asked for a recommendation and they list some specifics such as lsquoCan

anyone recommend a WordPress hosting company that offers really fast speedsrsquo itrsquos easy

enough to answer based on your own experiences or features of our tech (such as 100

SSD and our own secret sauce caching plugin more information on tech specs can be

found on our platform page)

However if their question is literally just lsquoCan anyone recommend a hosting companyrsquo

then itrsquos harder to answer One option is to ask them what theyrsquore looking for but

sometimes they donrsquot know or donrsquot reply to your comment so you could include a couple

of the following things

copy w w w l y r i ca l h o s t c om 28

bull Comments on support speed and reliability - these tend to be the things people

care about the most

bull If theyrsquore a new blogger knowing someone is there to help and genuinely cares

about supporting them and helping them with WordPress-specific questions such as

how to create an opt-in or what plugin to use for something

bull That they donrsquot have to worry about hidden costs or lsquoextrasrsquo ndash SSL certificates

automatic daily backups a minimum of six email addresses and malware scanning

and cleaning are all included at no extra cost

bull Free website (and email if needed) migrations Most other hosts donrsquot offer

migrations from sites like WordPresscom and Blogger but we do

bull No crazyhidden renewal prices for hosting or domains ndash they donrsquot have to worry

about prices increasing by 50 or 100 or more when itrsquos time to renew

bull Managed hosting means they get a better faster more reliable hosting experience

and there are WordPress experts available to them to help with specific problems

questions etc at no extra cost Many hosts will say lsquoThatrsquos third party software hire

a developerrsquo ndash we help with the issue or query

Itrsquos best to talk about what yoursquore comfortable with so donrsquot feel like you have to talk

about or mention any of these things ndash do what you feel is most authentic to you Often

just natural enthusiasm and a short but friendly recommendation is more than enough

copy w w w l y r i ca l h o s t c om 29

Images are great for getting peoplersquos attention so adding one of our mockups

(downloadable from the Affiliate Resource Center) a screenshot or an image showing our

latest bundle or giveaway can all help your post or comment stand out

Please ensure you always portray us accurately on social media and donrsquot make any false

claims If yoursquore unsure about something you want to say just drop us a Facebook

message at facebookcomlyricalhost or email affiliateslyricalhostcom and wersquoll get

right back to you

Be open to answering questions or feel free to direct people to us to answer questions on

Facebook messenger As long as they tell us you sent us (and you let us know too) we can

add affiliate commission to your account even if they donrsquot use your codelink

copy w w w l y r i ca l h o s t c om 30

Final Pointers

bull Use different posts to cater for different target audiences for example people who

are looking to start a blog people who are looking to move from a free platform to

self-hosting and people who are looking to switch from another host are all looking

for different things

bull We have a lot of different features so rather than trying to get them all into one post

or video itrsquos more effective to talk about one group of related features For example

you could pick lsquoease of usersquo as a theme and talk about easy sign up WordPress

being preinstalled on all WordPress hosting plans the Lyrical Host control panel

design and the one-to-one tech support

bull For price focus on everything being included with no extra hidden costs or services

Itrsquos often false economy to go for the lowest priced hosting because there are always

add-ons like with budget airlines Service usually budget as well ()

bull If you have time consider making your own bonuses for affiliate sign ups These

could include exclusive content time or resources from you that they get when

signing up for a Lyrical Host account You could offer these at the point of sale or

after your commission has been approved by looking at your affiliate dashboard

stats

Thanks for joining the Lyrical Host Affiliate Program we love having you here

Page 23: Brand new to affiliate marketing? This guide explains ...€¦ · marketing? This guide explains everything you need to know. ... create affiliate codes and links, view and track

copy w w w l y r i ca l h o s t c om 23

The ideal Lyrical Host customer doesnrsquot

bull See blogging or websites as a get rich quick scheme

bull Continually switch platforms or drop websites

bull Buy solely based on the cheapest possible price

bull Give up easily or lack commitment

bull Spam or use misleading statements or business practices on their website

We have a very specific customer base and wersquore very protective of our community

Wersquove been known to recommend our competitors to a few prospective customers

because we didnrsquot feel they were a good fit for our community (itrsquos important to us that as

a loyal customer you have good neighbors who wonrsquot spam or scam are respectful to our

staff and who wonrsquot ruin the reputation of our mail or web servers for everyone else)

We also have a moral code as part of our terms and conditions because being inclusive is

one of our core values One way to look at it is think about whether the people likely to

come across your link or recommendation are ones yoursquod trust enough to leave your bag

or laptop alone with and consider the membership type of groups and forums carefully

before posting

copy w w w l y r i ca l h o s t c om 24

Useful Links For Affiliate Resources amp Content

The Affiliate Resource Center

The Affiliate Resource Center has all kinds of graphics copy and paste docs information

and other downloads Wersquore continually adding to your library of affiliate materials so

therersquos always something fresh for you to use Yoursquore also welcome to create your own

affiliate materials whether text visual audio or video We just politely ask that you donrsquot

alter our logo in any way other than resizing it

Affiliate materials are subject to change so that they donrsquot get stale so we recommend

that if there are any you really want to use you download them as soon as possible in

case theyrsquove been removed when you come back to them

Bonus Resources

As Lyrical Host has a very specific target customer base of female bloggers entrepreneurs

and small business owners wersquore able to provide affiliate materials that directly appeal to

your audience In addition to the banners mockups feature lists blog post titles and other

goodies in the Affiliate Center we also have a range of goodies you can use yourself or

pass on to your visitors so they can get a taste of what itrsquos like to host with us

You could offer them as downloads in your email newsletters blog posts or wherever you

like as long as you link to us and explicitly mention theyrsquore provided by us and may not be

resold or redistributed in their existing form If yoursquore not sure if your intended use is

permitted please email affiliateslyricalhostcom and ask (most likely the answer will be

yes)

copy w w w l y r i ca l h o s t c om 25

Bonus extras are changed regularly so you can use them in your own campaigns and

marketing and take the form of free stock photos branded guides checklists and design

resources Therersquos a collection in your Affiliate Resource Center labeled lsquoFree Resource

Samplesrsquo and yoursquoll also find more on our Free Resources page at https

wwwlyricalhostcomfree-resources

Videos

We regularly add videos to YouTube channel youtubecomlyricalhost which yoursquore free to

embed in your posts or share directly To get you started here are a couple of links

bull What Makes Lyrical Host Different httpswwwyoutubecomwatch

v=iKJ6vourEQgampt

bull Lyrical Host vs SiteGround httpswwwyoutubecomwatchv=0EMxvFmt5D0

Popular Blog Posts

bull Essential Free WordPress Plugins httpswwwlyricalhostcom20177-free-

wordpress-plugins-you-need-for-your-blog

bull Free Feminine WordPress Themes httpswwwlyricalhostcom201740-elegantly-

feminine-free-wordpress-themes

bull How To Look After Your WordPress Website httpswwwlyricalhostcom2018how-

to-look-after-your-wordpress-website

bull Websites For Culturally Diverse Stock Photos httpswwwlyricalhostcom201720-

websites-to-download-culturally-diverse-stock-photos

copy w w w l y r i ca l h o s t c om 26

Useful Website Links

bull WordPress Hosting httpswwwwlyricalhostcomwordpress-hosting

bull Pageweaver Hosting (our page builder) httpswwwlyricalhostcompageweaver

bull Free migrations httpswwwlyricalhostcommigrating-lyrical-host

bull Free resources httpswwwlyricalhostcomfree-resources

bull WordPress Video Tutorials httpswwwlyricalhostcomwordpress-video-tutorials

copy w w w l y r i ca l h o s t c om 27

Tips For Recommending Us On Social Media

One of the most effective and quickest ways to make an affiliate sale is by posting on

social media Replying to threads in your Facebook groups where someone is asking for

hosting recommendations can be even better than your own posts because you know that

person is ready to buy

Check the group rules regarding links (some let you tag Facebook Pages even if yoursquore not

allowed to post external links ndash you can always drop us a message and let us know you

did it that way so we can track and add any applicable commission to your account

manually) Another option is to link to a blog post or other piece of content yoursquove written

about us (for ideas check out the Blog Prompts amp Ideas doc available as part of this

download) And of course you can use your affiliate link or discount code as long as you

declare it in line with FTC standards and any group requirements

If someone has asked for a recommendation and they list some specifics such as lsquoCan

anyone recommend a WordPress hosting company that offers really fast speedsrsquo itrsquos easy

enough to answer based on your own experiences or features of our tech (such as 100

SSD and our own secret sauce caching plugin more information on tech specs can be

found on our platform page)

However if their question is literally just lsquoCan anyone recommend a hosting companyrsquo

then itrsquos harder to answer One option is to ask them what theyrsquore looking for but

sometimes they donrsquot know or donrsquot reply to your comment so you could include a couple

of the following things

copy w w w l y r i ca l h o s t c om 28

bull Comments on support speed and reliability - these tend to be the things people

care about the most

bull If theyrsquore a new blogger knowing someone is there to help and genuinely cares

about supporting them and helping them with WordPress-specific questions such as

how to create an opt-in or what plugin to use for something

bull That they donrsquot have to worry about hidden costs or lsquoextrasrsquo ndash SSL certificates

automatic daily backups a minimum of six email addresses and malware scanning

and cleaning are all included at no extra cost

bull Free website (and email if needed) migrations Most other hosts donrsquot offer

migrations from sites like WordPresscom and Blogger but we do

bull No crazyhidden renewal prices for hosting or domains ndash they donrsquot have to worry

about prices increasing by 50 or 100 or more when itrsquos time to renew

bull Managed hosting means they get a better faster more reliable hosting experience

and there are WordPress experts available to them to help with specific problems

questions etc at no extra cost Many hosts will say lsquoThatrsquos third party software hire

a developerrsquo ndash we help with the issue or query

Itrsquos best to talk about what yoursquore comfortable with so donrsquot feel like you have to talk

about or mention any of these things ndash do what you feel is most authentic to you Often

just natural enthusiasm and a short but friendly recommendation is more than enough

copy w w w l y r i ca l h o s t c om 29

Images are great for getting peoplersquos attention so adding one of our mockups

(downloadable from the Affiliate Resource Center) a screenshot or an image showing our

latest bundle or giveaway can all help your post or comment stand out

Please ensure you always portray us accurately on social media and donrsquot make any false

claims If yoursquore unsure about something you want to say just drop us a Facebook

message at facebookcomlyricalhost or email affiliateslyricalhostcom and wersquoll get

right back to you

Be open to answering questions or feel free to direct people to us to answer questions on

Facebook messenger As long as they tell us you sent us (and you let us know too) we can

add affiliate commission to your account even if they donrsquot use your codelink

copy w w w l y r i ca l h o s t c om 30

Final Pointers

bull Use different posts to cater for different target audiences for example people who

are looking to start a blog people who are looking to move from a free platform to

self-hosting and people who are looking to switch from another host are all looking

for different things

bull We have a lot of different features so rather than trying to get them all into one post

or video itrsquos more effective to talk about one group of related features For example

you could pick lsquoease of usersquo as a theme and talk about easy sign up WordPress

being preinstalled on all WordPress hosting plans the Lyrical Host control panel

design and the one-to-one tech support

bull For price focus on everything being included with no extra hidden costs or services

Itrsquos often false economy to go for the lowest priced hosting because there are always

add-ons like with budget airlines Service usually budget as well ()

bull If you have time consider making your own bonuses for affiliate sign ups These

could include exclusive content time or resources from you that they get when

signing up for a Lyrical Host account You could offer these at the point of sale or

after your commission has been approved by looking at your affiliate dashboard

stats

Thanks for joining the Lyrical Host Affiliate Program we love having you here

Page 24: Brand new to affiliate marketing? This guide explains ...€¦ · marketing? This guide explains everything you need to know. ... create affiliate codes and links, view and track

copy w w w l y r i ca l h o s t c om 24

Useful Links For Affiliate Resources amp Content

The Affiliate Resource Center

The Affiliate Resource Center has all kinds of graphics copy and paste docs information

and other downloads Wersquore continually adding to your library of affiliate materials so

therersquos always something fresh for you to use Yoursquore also welcome to create your own

affiliate materials whether text visual audio or video We just politely ask that you donrsquot

alter our logo in any way other than resizing it

Affiliate materials are subject to change so that they donrsquot get stale so we recommend

that if there are any you really want to use you download them as soon as possible in

case theyrsquove been removed when you come back to them

Bonus Resources

As Lyrical Host has a very specific target customer base of female bloggers entrepreneurs

and small business owners wersquore able to provide affiliate materials that directly appeal to

your audience In addition to the banners mockups feature lists blog post titles and other

goodies in the Affiliate Center we also have a range of goodies you can use yourself or

pass on to your visitors so they can get a taste of what itrsquos like to host with us

You could offer them as downloads in your email newsletters blog posts or wherever you

like as long as you link to us and explicitly mention theyrsquore provided by us and may not be

resold or redistributed in their existing form If yoursquore not sure if your intended use is

permitted please email affiliateslyricalhostcom and ask (most likely the answer will be

yes)

copy w w w l y r i ca l h o s t c om 25

Bonus extras are changed regularly so you can use them in your own campaigns and

marketing and take the form of free stock photos branded guides checklists and design

resources Therersquos a collection in your Affiliate Resource Center labeled lsquoFree Resource

Samplesrsquo and yoursquoll also find more on our Free Resources page at https

wwwlyricalhostcomfree-resources

Videos

We regularly add videos to YouTube channel youtubecomlyricalhost which yoursquore free to

embed in your posts or share directly To get you started here are a couple of links

bull What Makes Lyrical Host Different httpswwwyoutubecomwatch

v=iKJ6vourEQgampt

bull Lyrical Host vs SiteGround httpswwwyoutubecomwatchv=0EMxvFmt5D0

Popular Blog Posts

bull Essential Free WordPress Plugins httpswwwlyricalhostcom20177-free-

wordpress-plugins-you-need-for-your-blog

bull Free Feminine WordPress Themes httpswwwlyricalhostcom201740-elegantly-

feminine-free-wordpress-themes

bull How To Look After Your WordPress Website httpswwwlyricalhostcom2018how-

to-look-after-your-wordpress-website

bull Websites For Culturally Diverse Stock Photos httpswwwlyricalhostcom201720-

websites-to-download-culturally-diverse-stock-photos

copy w w w l y r i ca l h o s t c om 26

Useful Website Links

bull WordPress Hosting httpswwwwlyricalhostcomwordpress-hosting

bull Pageweaver Hosting (our page builder) httpswwwlyricalhostcompageweaver

bull Free migrations httpswwwlyricalhostcommigrating-lyrical-host

bull Free resources httpswwwlyricalhostcomfree-resources

bull WordPress Video Tutorials httpswwwlyricalhostcomwordpress-video-tutorials

copy w w w l y r i ca l h o s t c om 27

Tips For Recommending Us On Social Media

One of the most effective and quickest ways to make an affiliate sale is by posting on

social media Replying to threads in your Facebook groups where someone is asking for

hosting recommendations can be even better than your own posts because you know that

person is ready to buy

Check the group rules regarding links (some let you tag Facebook Pages even if yoursquore not

allowed to post external links ndash you can always drop us a message and let us know you

did it that way so we can track and add any applicable commission to your account

manually) Another option is to link to a blog post or other piece of content yoursquove written

about us (for ideas check out the Blog Prompts amp Ideas doc available as part of this

download) And of course you can use your affiliate link or discount code as long as you

declare it in line with FTC standards and any group requirements

If someone has asked for a recommendation and they list some specifics such as lsquoCan

anyone recommend a WordPress hosting company that offers really fast speedsrsquo itrsquos easy

enough to answer based on your own experiences or features of our tech (such as 100

SSD and our own secret sauce caching plugin more information on tech specs can be

found on our platform page)

However if their question is literally just lsquoCan anyone recommend a hosting companyrsquo

then itrsquos harder to answer One option is to ask them what theyrsquore looking for but

sometimes they donrsquot know or donrsquot reply to your comment so you could include a couple

of the following things

copy w w w l y r i ca l h o s t c om 28

bull Comments on support speed and reliability - these tend to be the things people

care about the most

bull If theyrsquore a new blogger knowing someone is there to help and genuinely cares

about supporting them and helping them with WordPress-specific questions such as

how to create an opt-in or what plugin to use for something

bull That they donrsquot have to worry about hidden costs or lsquoextrasrsquo ndash SSL certificates

automatic daily backups a minimum of six email addresses and malware scanning

and cleaning are all included at no extra cost

bull Free website (and email if needed) migrations Most other hosts donrsquot offer

migrations from sites like WordPresscom and Blogger but we do

bull No crazyhidden renewal prices for hosting or domains ndash they donrsquot have to worry

about prices increasing by 50 or 100 or more when itrsquos time to renew

bull Managed hosting means they get a better faster more reliable hosting experience

and there are WordPress experts available to them to help with specific problems

questions etc at no extra cost Many hosts will say lsquoThatrsquos third party software hire

a developerrsquo ndash we help with the issue or query

Itrsquos best to talk about what yoursquore comfortable with so donrsquot feel like you have to talk

about or mention any of these things ndash do what you feel is most authentic to you Often

just natural enthusiasm and a short but friendly recommendation is more than enough

copy w w w l y r i ca l h o s t c om 29

Images are great for getting peoplersquos attention so adding one of our mockups

(downloadable from the Affiliate Resource Center) a screenshot or an image showing our

latest bundle or giveaway can all help your post or comment stand out

Please ensure you always portray us accurately on social media and donrsquot make any false

claims If yoursquore unsure about something you want to say just drop us a Facebook

message at facebookcomlyricalhost or email affiliateslyricalhostcom and wersquoll get

right back to you

Be open to answering questions or feel free to direct people to us to answer questions on

Facebook messenger As long as they tell us you sent us (and you let us know too) we can

add affiliate commission to your account even if they donrsquot use your codelink

copy w w w l y r i ca l h o s t c om 30

Final Pointers

bull Use different posts to cater for different target audiences for example people who

are looking to start a blog people who are looking to move from a free platform to

self-hosting and people who are looking to switch from another host are all looking

for different things

bull We have a lot of different features so rather than trying to get them all into one post

or video itrsquos more effective to talk about one group of related features For example

you could pick lsquoease of usersquo as a theme and talk about easy sign up WordPress

being preinstalled on all WordPress hosting plans the Lyrical Host control panel

design and the one-to-one tech support

bull For price focus on everything being included with no extra hidden costs or services

Itrsquos often false economy to go for the lowest priced hosting because there are always

add-ons like with budget airlines Service usually budget as well ()

bull If you have time consider making your own bonuses for affiliate sign ups These

could include exclusive content time or resources from you that they get when

signing up for a Lyrical Host account You could offer these at the point of sale or

after your commission has been approved by looking at your affiliate dashboard

stats

Thanks for joining the Lyrical Host Affiliate Program we love having you here

Page 25: Brand new to affiliate marketing? This guide explains ...€¦ · marketing? This guide explains everything you need to know. ... create affiliate codes and links, view and track

copy w w w l y r i ca l h o s t c om 25

Bonus extras are changed regularly so you can use them in your own campaigns and

marketing and take the form of free stock photos branded guides checklists and design

resources Therersquos a collection in your Affiliate Resource Center labeled lsquoFree Resource

Samplesrsquo and yoursquoll also find more on our Free Resources page at https

wwwlyricalhostcomfree-resources

Videos

We regularly add videos to YouTube channel youtubecomlyricalhost which yoursquore free to

embed in your posts or share directly To get you started here are a couple of links

bull What Makes Lyrical Host Different httpswwwyoutubecomwatch

v=iKJ6vourEQgampt

bull Lyrical Host vs SiteGround httpswwwyoutubecomwatchv=0EMxvFmt5D0

Popular Blog Posts

bull Essential Free WordPress Plugins httpswwwlyricalhostcom20177-free-

wordpress-plugins-you-need-for-your-blog

bull Free Feminine WordPress Themes httpswwwlyricalhostcom201740-elegantly-

feminine-free-wordpress-themes

bull How To Look After Your WordPress Website httpswwwlyricalhostcom2018how-

to-look-after-your-wordpress-website

bull Websites For Culturally Diverse Stock Photos httpswwwlyricalhostcom201720-

websites-to-download-culturally-diverse-stock-photos

copy w w w l y r i ca l h o s t c om 26

Useful Website Links

bull WordPress Hosting httpswwwwlyricalhostcomwordpress-hosting

bull Pageweaver Hosting (our page builder) httpswwwlyricalhostcompageweaver

bull Free migrations httpswwwlyricalhostcommigrating-lyrical-host

bull Free resources httpswwwlyricalhostcomfree-resources

bull WordPress Video Tutorials httpswwwlyricalhostcomwordpress-video-tutorials

copy w w w l y r i ca l h o s t c om 27

Tips For Recommending Us On Social Media

One of the most effective and quickest ways to make an affiliate sale is by posting on

social media Replying to threads in your Facebook groups where someone is asking for

hosting recommendations can be even better than your own posts because you know that

person is ready to buy

Check the group rules regarding links (some let you tag Facebook Pages even if yoursquore not

allowed to post external links ndash you can always drop us a message and let us know you

did it that way so we can track and add any applicable commission to your account

manually) Another option is to link to a blog post or other piece of content yoursquove written

about us (for ideas check out the Blog Prompts amp Ideas doc available as part of this

download) And of course you can use your affiliate link or discount code as long as you

declare it in line with FTC standards and any group requirements

If someone has asked for a recommendation and they list some specifics such as lsquoCan

anyone recommend a WordPress hosting company that offers really fast speedsrsquo itrsquos easy

enough to answer based on your own experiences or features of our tech (such as 100

SSD and our own secret sauce caching plugin more information on tech specs can be

found on our platform page)

However if their question is literally just lsquoCan anyone recommend a hosting companyrsquo

then itrsquos harder to answer One option is to ask them what theyrsquore looking for but

sometimes they donrsquot know or donrsquot reply to your comment so you could include a couple

of the following things

copy w w w l y r i ca l h o s t c om 28

bull Comments on support speed and reliability - these tend to be the things people

care about the most

bull If theyrsquore a new blogger knowing someone is there to help and genuinely cares

about supporting them and helping them with WordPress-specific questions such as

how to create an opt-in or what plugin to use for something

bull That they donrsquot have to worry about hidden costs or lsquoextrasrsquo ndash SSL certificates

automatic daily backups a minimum of six email addresses and malware scanning

and cleaning are all included at no extra cost

bull Free website (and email if needed) migrations Most other hosts donrsquot offer

migrations from sites like WordPresscom and Blogger but we do

bull No crazyhidden renewal prices for hosting or domains ndash they donrsquot have to worry

about prices increasing by 50 or 100 or more when itrsquos time to renew

bull Managed hosting means they get a better faster more reliable hosting experience

and there are WordPress experts available to them to help with specific problems

questions etc at no extra cost Many hosts will say lsquoThatrsquos third party software hire

a developerrsquo ndash we help with the issue or query

Itrsquos best to talk about what yoursquore comfortable with so donrsquot feel like you have to talk

about or mention any of these things ndash do what you feel is most authentic to you Often

just natural enthusiasm and a short but friendly recommendation is more than enough

copy w w w l y r i ca l h o s t c om 29

Images are great for getting peoplersquos attention so adding one of our mockups

(downloadable from the Affiliate Resource Center) a screenshot or an image showing our

latest bundle or giveaway can all help your post or comment stand out

Please ensure you always portray us accurately on social media and donrsquot make any false

claims If yoursquore unsure about something you want to say just drop us a Facebook

message at facebookcomlyricalhost or email affiliateslyricalhostcom and wersquoll get

right back to you

Be open to answering questions or feel free to direct people to us to answer questions on

Facebook messenger As long as they tell us you sent us (and you let us know too) we can

add affiliate commission to your account even if they donrsquot use your codelink

copy w w w l y r i ca l h o s t c om 30

Final Pointers

bull Use different posts to cater for different target audiences for example people who

are looking to start a blog people who are looking to move from a free platform to

self-hosting and people who are looking to switch from another host are all looking

for different things

bull We have a lot of different features so rather than trying to get them all into one post

or video itrsquos more effective to talk about one group of related features For example

you could pick lsquoease of usersquo as a theme and talk about easy sign up WordPress

being preinstalled on all WordPress hosting plans the Lyrical Host control panel

design and the one-to-one tech support

bull For price focus on everything being included with no extra hidden costs or services

Itrsquos often false economy to go for the lowest priced hosting because there are always

add-ons like with budget airlines Service usually budget as well ()

bull If you have time consider making your own bonuses for affiliate sign ups These

could include exclusive content time or resources from you that they get when

signing up for a Lyrical Host account You could offer these at the point of sale or

after your commission has been approved by looking at your affiliate dashboard

stats

Thanks for joining the Lyrical Host Affiliate Program we love having you here

Page 26: Brand new to affiliate marketing? This guide explains ...€¦ · marketing? This guide explains everything you need to know. ... create affiliate codes and links, view and track

copy w w w l y r i ca l h o s t c om 26

Useful Website Links

bull WordPress Hosting httpswwwwlyricalhostcomwordpress-hosting

bull Pageweaver Hosting (our page builder) httpswwwlyricalhostcompageweaver

bull Free migrations httpswwwlyricalhostcommigrating-lyrical-host

bull Free resources httpswwwlyricalhostcomfree-resources

bull WordPress Video Tutorials httpswwwlyricalhostcomwordpress-video-tutorials

copy w w w l y r i ca l h o s t c om 27

Tips For Recommending Us On Social Media

One of the most effective and quickest ways to make an affiliate sale is by posting on

social media Replying to threads in your Facebook groups where someone is asking for

hosting recommendations can be even better than your own posts because you know that

person is ready to buy

Check the group rules regarding links (some let you tag Facebook Pages even if yoursquore not

allowed to post external links ndash you can always drop us a message and let us know you

did it that way so we can track and add any applicable commission to your account

manually) Another option is to link to a blog post or other piece of content yoursquove written

about us (for ideas check out the Blog Prompts amp Ideas doc available as part of this

download) And of course you can use your affiliate link or discount code as long as you

declare it in line with FTC standards and any group requirements

If someone has asked for a recommendation and they list some specifics such as lsquoCan

anyone recommend a WordPress hosting company that offers really fast speedsrsquo itrsquos easy

enough to answer based on your own experiences or features of our tech (such as 100

SSD and our own secret sauce caching plugin more information on tech specs can be

found on our platform page)

However if their question is literally just lsquoCan anyone recommend a hosting companyrsquo

then itrsquos harder to answer One option is to ask them what theyrsquore looking for but

sometimes they donrsquot know or donrsquot reply to your comment so you could include a couple

of the following things

copy w w w l y r i ca l h o s t c om 28

bull Comments on support speed and reliability - these tend to be the things people

care about the most

bull If theyrsquore a new blogger knowing someone is there to help and genuinely cares

about supporting them and helping them with WordPress-specific questions such as

how to create an opt-in or what plugin to use for something

bull That they donrsquot have to worry about hidden costs or lsquoextrasrsquo ndash SSL certificates

automatic daily backups a minimum of six email addresses and malware scanning

and cleaning are all included at no extra cost

bull Free website (and email if needed) migrations Most other hosts donrsquot offer

migrations from sites like WordPresscom and Blogger but we do

bull No crazyhidden renewal prices for hosting or domains ndash they donrsquot have to worry

about prices increasing by 50 or 100 or more when itrsquos time to renew

bull Managed hosting means they get a better faster more reliable hosting experience

and there are WordPress experts available to them to help with specific problems

questions etc at no extra cost Many hosts will say lsquoThatrsquos third party software hire

a developerrsquo ndash we help with the issue or query

Itrsquos best to talk about what yoursquore comfortable with so donrsquot feel like you have to talk

about or mention any of these things ndash do what you feel is most authentic to you Often

just natural enthusiasm and a short but friendly recommendation is more than enough

copy w w w l y r i ca l h o s t c om 29

Images are great for getting peoplersquos attention so adding one of our mockups

(downloadable from the Affiliate Resource Center) a screenshot or an image showing our

latest bundle or giveaway can all help your post or comment stand out

Please ensure you always portray us accurately on social media and donrsquot make any false

claims If yoursquore unsure about something you want to say just drop us a Facebook

message at facebookcomlyricalhost or email affiliateslyricalhostcom and wersquoll get

right back to you

Be open to answering questions or feel free to direct people to us to answer questions on

Facebook messenger As long as they tell us you sent us (and you let us know too) we can

add affiliate commission to your account even if they donrsquot use your codelink

copy w w w l y r i ca l h o s t c om 30

Final Pointers

bull Use different posts to cater for different target audiences for example people who

are looking to start a blog people who are looking to move from a free platform to

self-hosting and people who are looking to switch from another host are all looking

for different things

bull We have a lot of different features so rather than trying to get them all into one post

or video itrsquos more effective to talk about one group of related features For example

you could pick lsquoease of usersquo as a theme and talk about easy sign up WordPress

being preinstalled on all WordPress hosting plans the Lyrical Host control panel

design and the one-to-one tech support

bull For price focus on everything being included with no extra hidden costs or services

Itrsquos often false economy to go for the lowest priced hosting because there are always

add-ons like with budget airlines Service usually budget as well ()

bull If you have time consider making your own bonuses for affiliate sign ups These

could include exclusive content time or resources from you that they get when

signing up for a Lyrical Host account You could offer these at the point of sale or

after your commission has been approved by looking at your affiliate dashboard

stats

Thanks for joining the Lyrical Host Affiliate Program we love having you here

Page 27: Brand new to affiliate marketing? This guide explains ...€¦ · marketing? This guide explains everything you need to know. ... create affiliate codes and links, view and track

copy w w w l y r i ca l h o s t c om 27

Tips For Recommending Us On Social Media

One of the most effective and quickest ways to make an affiliate sale is by posting on

social media Replying to threads in your Facebook groups where someone is asking for

hosting recommendations can be even better than your own posts because you know that

person is ready to buy

Check the group rules regarding links (some let you tag Facebook Pages even if yoursquore not

allowed to post external links ndash you can always drop us a message and let us know you

did it that way so we can track and add any applicable commission to your account

manually) Another option is to link to a blog post or other piece of content yoursquove written

about us (for ideas check out the Blog Prompts amp Ideas doc available as part of this

download) And of course you can use your affiliate link or discount code as long as you

declare it in line with FTC standards and any group requirements

If someone has asked for a recommendation and they list some specifics such as lsquoCan

anyone recommend a WordPress hosting company that offers really fast speedsrsquo itrsquos easy

enough to answer based on your own experiences or features of our tech (such as 100

SSD and our own secret sauce caching plugin more information on tech specs can be

found on our platform page)

However if their question is literally just lsquoCan anyone recommend a hosting companyrsquo

then itrsquos harder to answer One option is to ask them what theyrsquore looking for but

sometimes they donrsquot know or donrsquot reply to your comment so you could include a couple

of the following things

copy w w w l y r i ca l h o s t c om 28

bull Comments on support speed and reliability - these tend to be the things people

care about the most

bull If theyrsquore a new blogger knowing someone is there to help and genuinely cares

about supporting them and helping them with WordPress-specific questions such as

how to create an opt-in or what plugin to use for something

bull That they donrsquot have to worry about hidden costs or lsquoextrasrsquo ndash SSL certificates

automatic daily backups a minimum of six email addresses and malware scanning

and cleaning are all included at no extra cost

bull Free website (and email if needed) migrations Most other hosts donrsquot offer

migrations from sites like WordPresscom and Blogger but we do

bull No crazyhidden renewal prices for hosting or domains ndash they donrsquot have to worry

about prices increasing by 50 or 100 or more when itrsquos time to renew

bull Managed hosting means they get a better faster more reliable hosting experience

and there are WordPress experts available to them to help with specific problems

questions etc at no extra cost Many hosts will say lsquoThatrsquos third party software hire

a developerrsquo ndash we help with the issue or query

Itrsquos best to talk about what yoursquore comfortable with so donrsquot feel like you have to talk

about or mention any of these things ndash do what you feel is most authentic to you Often

just natural enthusiasm and a short but friendly recommendation is more than enough

copy w w w l y r i ca l h o s t c om 29

Images are great for getting peoplersquos attention so adding one of our mockups

(downloadable from the Affiliate Resource Center) a screenshot or an image showing our

latest bundle or giveaway can all help your post or comment stand out

Please ensure you always portray us accurately on social media and donrsquot make any false

claims If yoursquore unsure about something you want to say just drop us a Facebook

message at facebookcomlyricalhost or email affiliateslyricalhostcom and wersquoll get

right back to you

Be open to answering questions or feel free to direct people to us to answer questions on

Facebook messenger As long as they tell us you sent us (and you let us know too) we can

add affiliate commission to your account even if they donrsquot use your codelink

copy w w w l y r i ca l h o s t c om 30

Final Pointers

bull Use different posts to cater for different target audiences for example people who

are looking to start a blog people who are looking to move from a free platform to

self-hosting and people who are looking to switch from another host are all looking

for different things

bull We have a lot of different features so rather than trying to get them all into one post

or video itrsquos more effective to talk about one group of related features For example

you could pick lsquoease of usersquo as a theme and talk about easy sign up WordPress

being preinstalled on all WordPress hosting plans the Lyrical Host control panel

design and the one-to-one tech support

bull For price focus on everything being included with no extra hidden costs or services

Itrsquos often false economy to go for the lowest priced hosting because there are always

add-ons like with budget airlines Service usually budget as well ()

bull If you have time consider making your own bonuses for affiliate sign ups These

could include exclusive content time or resources from you that they get when

signing up for a Lyrical Host account You could offer these at the point of sale or

after your commission has been approved by looking at your affiliate dashboard

stats

Thanks for joining the Lyrical Host Affiliate Program we love having you here

Page 28: Brand new to affiliate marketing? This guide explains ...€¦ · marketing? This guide explains everything you need to know. ... create affiliate codes and links, view and track

copy w w w l y r i ca l h o s t c om 28

bull Comments on support speed and reliability - these tend to be the things people

care about the most

bull If theyrsquore a new blogger knowing someone is there to help and genuinely cares

about supporting them and helping them with WordPress-specific questions such as

how to create an opt-in or what plugin to use for something

bull That they donrsquot have to worry about hidden costs or lsquoextrasrsquo ndash SSL certificates

automatic daily backups a minimum of six email addresses and malware scanning

and cleaning are all included at no extra cost

bull Free website (and email if needed) migrations Most other hosts donrsquot offer

migrations from sites like WordPresscom and Blogger but we do

bull No crazyhidden renewal prices for hosting or domains ndash they donrsquot have to worry

about prices increasing by 50 or 100 or more when itrsquos time to renew

bull Managed hosting means they get a better faster more reliable hosting experience

and there are WordPress experts available to them to help with specific problems

questions etc at no extra cost Many hosts will say lsquoThatrsquos third party software hire

a developerrsquo ndash we help with the issue or query

Itrsquos best to talk about what yoursquore comfortable with so donrsquot feel like you have to talk

about or mention any of these things ndash do what you feel is most authentic to you Often

just natural enthusiasm and a short but friendly recommendation is more than enough

copy w w w l y r i ca l h o s t c om 29

Images are great for getting peoplersquos attention so adding one of our mockups

(downloadable from the Affiliate Resource Center) a screenshot or an image showing our

latest bundle or giveaway can all help your post or comment stand out

Please ensure you always portray us accurately on social media and donrsquot make any false

claims If yoursquore unsure about something you want to say just drop us a Facebook

message at facebookcomlyricalhost or email affiliateslyricalhostcom and wersquoll get

right back to you

Be open to answering questions or feel free to direct people to us to answer questions on

Facebook messenger As long as they tell us you sent us (and you let us know too) we can

add affiliate commission to your account even if they donrsquot use your codelink

copy w w w l y r i ca l h o s t c om 30

Final Pointers

bull Use different posts to cater for different target audiences for example people who

are looking to start a blog people who are looking to move from a free platform to

self-hosting and people who are looking to switch from another host are all looking

for different things

bull We have a lot of different features so rather than trying to get them all into one post

or video itrsquos more effective to talk about one group of related features For example

you could pick lsquoease of usersquo as a theme and talk about easy sign up WordPress

being preinstalled on all WordPress hosting plans the Lyrical Host control panel

design and the one-to-one tech support

bull For price focus on everything being included with no extra hidden costs or services

Itrsquos often false economy to go for the lowest priced hosting because there are always

add-ons like with budget airlines Service usually budget as well ()

bull If you have time consider making your own bonuses for affiliate sign ups These

could include exclusive content time or resources from you that they get when

signing up for a Lyrical Host account You could offer these at the point of sale or

after your commission has been approved by looking at your affiliate dashboard

stats

Thanks for joining the Lyrical Host Affiliate Program we love having you here

Page 29: Brand new to affiliate marketing? This guide explains ...€¦ · marketing? This guide explains everything you need to know. ... create affiliate codes and links, view and track

copy w w w l y r i ca l h o s t c om 29

Images are great for getting peoplersquos attention so adding one of our mockups

(downloadable from the Affiliate Resource Center) a screenshot or an image showing our

latest bundle or giveaway can all help your post or comment stand out

Please ensure you always portray us accurately on social media and donrsquot make any false

claims If yoursquore unsure about something you want to say just drop us a Facebook

message at facebookcomlyricalhost or email affiliateslyricalhostcom and wersquoll get

right back to you

Be open to answering questions or feel free to direct people to us to answer questions on

Facebook messenger As long as they tell us you sent us (and you let us know too) we can

add affiliate commission to your account even if they donrsquot use your codelink

copy w w w l y r i ca l h o s t c om 30

Final Pointers

bull Use different posts to cater for different target audiences for example people who

are looking to start a blog people who are looking to move from a free platform to

self-hosting and people who are looking to switch from another host are all looking

for different things

bull We have a lot of different features so rather than trying to get them all into one post

or video itrsquos more effective to talk about one group of related features For example

you could pick lsquoease of usersquo as a theme and talk about easy sign up WordPress

being preinstalled on all WordPress hosting plans the Lyrical Host control panel

design and the one-to-one tech support

bull For price focus on everything being included with no extra hidden costs or services

Itrsquos often false economy to go for the lowest priced hosting because there are always

add-ons like with budget airlines Service usually budget as well ()

bull If you have time consider making your own bonuses for affiliate sign ups These

could include exclusive content time or resources from you that they get when

signing up for a Lyrical Host account You could offer these at the point of sale or

after your commission has been approved by looking at your affiliate dashboard

stats

Thanks for joining the Lyrical Host Affiliate Program we love having you here

Page 30: Brand new to affiliate marketing? This guide explains ...€¦ · marketing? This guide explains everything you need to know. ... create affiliate codes and links, view and track

copy w w w l y r i ca l h o s t c om 30

Final Pointers

bull Use different posts to cater for different target audiences for example people who

are looking to start a blog people who are looking to move from a free platform to

self-hosting and people who are looking to switch from another host are all looking

for different things

bull We have a lot of different features so rather than trying to get them all into one post

or video itrsquos more effective to talk about one group of related features For example

you could pick lsquoease of usersquo as a theme and talk about easy sign up WordPress

being preinstalled on all WordPress hosting plans the Lyrical Host control panel

design and the one-to-one tech support

bull For price focus on everything being included with no extra hidden costs or services

Itrsquos often false economy to go for the lowest priced hosting because there are always

add-ons like with budget airlines Service usually budget as well ()

bull If you have time consider making your own bonuses for affiliate sign ups These

could include exclusive content time or resources from you that they get when

signing up for a Lyrical Host account You could offer these at the point of sale or

after your commission has been approved by looking at your affiliate dashboard

stats

Thanks for joining the Lyrical Host Affiliate Program we love having you here


Recommended