BRAND OVERVIEW

2019

EDITOR SHARI NEMENTZIK

With exclusive access to the stars and a strong lifestyle focus, OK! magazine has a truely unique position as the celebrity weekly that readers trust. OK! is always on trend, delivering the hottest goss in entertainment as well as the hottest fashion, beauty, health and travel news every week. OK! informs, inspires and most of all entertains its readers.

EDITORIAL PROFILES

FIONA CONNOLLYEDITOR IN CHIEF Fiona Connolly is the Editor-in-Chief of Bauer’s Women’s Celebrity Entertainment category, including Australia’s bestselling weekly magazine, Woman’s Day, and NW and OK! magazines. Fiona has been at the helm of Woman’s Day for 10 years, and follows 12 years in national newspapers.

She started her career at the News Ltd National Bureau in the press gallery, Parliament House, Canberra, before moving the Daily Telegraph where she had numerous roles including more than 5 years as the editor of Sydney Confidential. During her editorship, Woman’s Day has remained the nation’s number one selling weekly magazine. In 2018 she also took on Bauer’s top-selling weekly titles, NW and OK! magazines, heading up Bauer’s Women’s Celebrity Entertainment Category, a key pillar of Bauer’s Australian business. Fiona speaks directly to more Australian women than any other media, with Woman’s Day, NW and OK! magazine’s print & online platforms reaching 1,759,000 a week, plus a social media community of 2,356,712 followers across Facebook, Twitter and Instagram.

MELISSA FIELDASSOCIATE EDITOR For more than 20 years, Melissa has worked in both the UK and Australia as an in-demand freelance celebrity, entertainment, real life and lifestyle journalist. In that time she was commissioned by titles including Woman’s Day, the Australian Women’s Weekly, TV Week, OK! and NW magazines as well as Sunday magazine (The Sunday Telegraph) body + soul, Women’s Health, Marie Claire, Cosmopolitan and the Daily Mail and the Daily Mirror to name a few. Over the years, Melissa has interviewed everyone from Angeline Jolie, Johnny Depp, Cindy Crawford, Cate Blanchett, Nigella Lawson and Matthew McConaughey to Miranda Kerr, Rose Byrne, and Ray Meagher! She also knows way too much about Australian reality TV from MAFS, Masterchef and MKR to BiP, the Bachelor and beyond.

In March 2019, Melissa was proud to accept a full time role at Bauer with OK! and NW magazines where she’s responsible for leading the writers in delivering exclusive content and must-read copy across both titles.

ELISE WILSONBEAUTY EDITOR Elise Wilson is the embodiment of a true beauty junkie. Starting her career in media at 19, Elise was quickly snapped up as a beauty editor at just 21 and has never looked back. Her experience spans across monthly fashion publications and online beauty sites as well as her own freelance career in hair and makeup.

Elise is also category beauty editor across four of Bauer Australia’s biggest weekly titles.

SHARI NEMENTZIKEDITOR Shari graduated from the University of Leeds with a Bachelor’s degree and honours in Broadcast Journalism before completing her Masters in Media Practice and Masters in Non-Fiction Writing in Sydney. She started at Woman’s Day as an intern in 2010 and since then has worked her way up from writer to TV Editor and then Entertainment Editor before moving to Cosmopolitan magazine as Features Director and later Acting Editor. During her time at Cosmopolitan she was awarded B&T’s 30 Under 30 Journalist of the Year award and was nominated for an Australian Magazine Award for her campaign against domestic violence.

From there she took on the role of Managing Editor for NW and OK! magazines before being made Editor of OK! – her dream job!

KRISTIE LAULIFESTYLE DIRECTOR Kristie Lau started out as a lifestyle and entertainment features writer and went on to become a music writer before taking off to New York to live the dream. Kristie is obsessed with exploring the world but also loves finding new adventures at home.

If she’s not in the office, she can typically be found cooking, sniffing out exotic interiors to overfill her home, or attempting to find zen through a new wellness app.

LATTITIA TAYLORFASHION EDITOR

After graduating with a double degree in Journalism and Business from the University of South Australia, Lattitia Taylor establishedherself as a passionate stylist in London, assisting at UK InStyle and Star magazines. Having previously held the role of fashion stylist at Girlfriend, Lattitia is currently fashion editor at NW. She has also worked on the other side of the camera, appearing in multiple TV segments and styling for Australia’s Next Top Model, Myer spring fashion, not to mention international and local celebrities. With a career spanning seven years, Lattitia believes fashion is what you buy; style is what you do with it.

OK! IS A 100% CELEBRITY-FOCUSED WEEKLY WITH TRUSTED NEWS AND LIFESTYLE CONTENT COVERING ALL OF THE BEST-LOVED LOCAL AND INTERNATIONAL STARS.

READERSHIP 124,000

AVERAGE AGE 4032% OF OK! READERS ARE MILLENNIALSABOVE AVERAGE HHI $117,000

AHEAD OF THE AVG FEMALE, OK! READERS ARE SPENDING140% MORE ON HOMEWARES 423% MORE ON PERFUMES 198% MORE ON MANCHESTER & SOFT FURNISHINGS 248% MORE ON BOOKS, EBOOKS OR AUDIO BOOKS

FACTS

NOW TO LOVE PAGE VIEWS 9,277,869

OK! IS THE YOUNGEST TITLE ACROSS THE CELEBRITY CATEGORY

Source: Nielsen DCR, March 2019, Digital

Source: Roy Morgan, Mar 2019 Source: Roy Morgan Single Source MAR 2018 – ALL PEOPLE+

Source: Facebook Insights 29th Jan - 25th Feb 2018

Updated as at 15th May 2019

Source: Roy Morgan Readership March 2019

FREQUENCY WEEKLY

NOW TO LOVE UNIQUE BROWSERS 2,131,904

INSTAGRAM 61,000

TWITTER 21,300

FACEBOOK 485,021

STRONG SOCIAL ENGAGEMENT WITH 111,735 POST ENGAGEMENTS WITH OK!

FACEBOOK OVER THE LAST 28 DAYS

EDITORIAL PILLARSENTERTAINMENT

PLUS INCREASED LIFESTLYE

SECTION TO 27 PAGES

With access to the top Aussie TV and film talent and international faves, OK!’s entertainment pages have become a weekly bible.

OK! fashion pages blend luxe looks with affordable pieces. Signature specials and shoots with hot local talent set the bar in the weekly market.

FASHION

A crafted balance of practical tips, new products and inspiring beauty trends.

BEAUTY

Delivering the most talked-about health and diet trends and tips, as adopted by the stars.

HEALTH

How to holiday like a star, on a civilian budget! TRAVEL

Hot trends and homewares to update any decor.HOME

Fresh and fast weekly recipes, to inspire one’s inner foodie. FOOD

KEY PROPERTIESOK! ISSUE SPECIALSEvery year OK! has special issues focusing on what it’s highly engaged readers love including Summer beauty, European Summer, Ethical and Bridal specials... Brands have the opportunity to leverage these issue specials, which include a unique dinkus on the front cover.

FLIP COVERIn 2019 we will be offering our key advertising clients the opportunity to own bespoke editorial content with an exclusive flip book sponsorship.

This unique print execution will provide your brand market cut-through against competitors.

BUMPER BODY SPECIALWhether you’re shredding for bikini season or dreading a winter blow-out, OK! readers are guided seasonally by our body specials. Encompassing our regular health, fitness, wellness, food, beauty and travel pages, the specials feature tips from Hollywood’s hottest on how to feel your very best as well as advice from industry experts, heath-conscious recipes, easy-to-do workouts and motivational advice. Plus, there’s the latest in trending active wear and sweat-friendly beauty regimens – so every corner of your life is covered.

OK! SPECIAL ISSUES

OK! BUMPER

BODY SPECIAL

50%OF READERS ARE MORE LIKELY TO BUY A SPECIAL OF OK! MAG (EVERY ISSUE MUST FEEL AND LOOK SPECIAL)*

*Source: Roy Morgan Single Source, Dec 18

OK! FLIP

COVER

ACTIVITY CALENDAR 2019

MAY SEPMAR JUL NOVFEB JUN OCTAPR AUG DECJAN

EDITORIALAustralia Day

Back to Work SpecialFLIP COVER OPP

New Year, New You:Body, Beauty, Fashion

RED CARPETGolden Globes

SPONSORSHIPS OPP

Body & Bikini Issue

EDITORIALVAMFF – Melbourne

Fashion WeekInternational Fashion Month

Jewellery Special

FLIP COVER OPPAutumn Style and Beauty

RED CARPETOscars

EDITORIALMBWFA

(Australian Fashion Week)

FLIP COVER OPPWinter Special:

Beauty & Fashion

RED CARPETLogies

Meta Gala

SPONSORSHIPS OPP

Mother’s Day

EDITORIALFragrance Special

Winter Fashion Shoot

SPONSORSHIPS OPP

Nail Beauty Special: Colour Care, Trends

and Shapes

EDITORIALSpring Fashion Shoot

International Fashion Week

FLIP COVER OPPSpring Fashion & Beauty

RED CARPETEmmy Awards

SPONSORSHIPS OPP

Spring Clean Your Health

EDITORIALFood Special – Summer

Salads Sunscreen FeatureTanning Special

Swim SpecialSummer Food Special

FLIP COVER OPPSummer Beauty

RED CARPETMTV Awards & AMAsSPONSORSHIPS

OPPParty Season Special

EDITORIALFood – Winter Warmers

Winter Make-Up and Hair Trends Winter Fashion

FLIP COVER OPPWinter Fashion &

Beauty Special

RED CARPETCannes Film Festival

EDITORIALFather’s Day Special including Gift Guide

Style at Any Age Father’s Day Gift Guide

FLIP COVER OPPNew Year, New You:

Body, Beauty, Fashion

RED CARPETGolden Globes

SPONSORSHIPS OPP

Body & Bikini Issue

EDITORIALWedding Special

Halloween

FLIP COVER OPPHair Special

Get Summer Ready Body Diet Special

SPONSORSHIPS OPP

Spring Racing SpecialBest and Worst of the Year

Special (Double Issue)

EDITORIALBody - How to Survive

the Silly Season NYE fashion look book

FLIP COVER OPPHoliday Fashion

and Beauty Special

SPONSORSHIPS OPP

Xmas Gift Guide

EDITORIALInternational Fashion Weeks

Fitness Special

RED CARPETThe SAG & BAFTAS

SPONSORSHIPS OPP

Valentine’s Day: Love Issue

EDITORIALInternational Fashion Week

Easter – Lifestyle Special Mother’s Day Gift Guide

FLIP COVER OPPOK! Diet Bible Denim Special

CONTACT US TODAY

PAUL GARDINER DIRECTOR OF SALES, NSW

+61 (02) 9282 8676 PGardiner@bauer-media.com.au

WILL JAMISON HEAD OF DIRECT SALES, VIC

+61 (03) 9823 6301 WJamison@bauer-media.com.au

BEN WILES SALES MANAGER, SA

+61 (03) 9823 6387 BWiles@bauer-media.com.au

KAREN HOLMES HEAD OF KEY ACCOUNTS, NSW

+61 (02) 9282 8733 KHolmes@bauer-media.com.au

JUDY TAYLOR HEAD OF SALES, QLD

+61 (07) 3101 6636 VJTaylor@bauer-media.com.au

NICKY SIMPSON SALES MANAGER, WA

+61 414 298 725 NSimpson@bauer-media.com.au