MARKETING STRATAGIES

- BY SHEFALI GUPTA

BRAND PROMOTION

BRAND PROMOTION

Brand Promotion = Brand + Promotion ‘Brand’ implies the overall image of the company in the market. ‘Promotion’ implies stimulating awareness of the product in market.

In short brand promotion is a marketing strategy which helps in stimulating awareness among customers & creates the image of a business in market.

BRAND PROMOTIONAL STRATEGIES

CONTESTS :- Pr0mote brand by putting the logo in front of public rather than making money through selling campaign. Sponsoring brings attention to your product.

SOCIAL MEDIA :- Social network connects with a world of potential customers that can help to view the company from different perspectives for e.g. facebook.

CUSTOMER REFFERAL INCENTIVE :- This program is a way to encourage current customers to your store for eg: big discounts & cash rewards.

CAUSES & CHARITY :- Promoting your product by supporting a cause can be effective promotional strategy.

PROMOTIONAL GIFTS :- Give small gifts to the customers for e.g.: put your business cards on magnet or key chain so that customer can use rather than putting them in trash.

CUSTOMER APPRECIATION EVENTS :- Free small refreshments with no necessary purchase is another effective way to draw attention not only current but also potential customers.

AFTER SALE CUSTOMER SURVEY :- Contacting customers by phone or mail serves the dual purpose of promoting your company that cares what customer s think and one that is always striking to provide the best product.

CUSTOMER RELATIONSHIP MANAGEMENT

CRM is a process which includes interaction with current & prospective customer with the goal to improving relationship between customer & organization.

We can say it is a system for identifying,

targeting, acquiring, & retaining the customers.

CUSTOMER RELATIONSHIP MANAGEMENT

CRM helps in profiling prospects, understanding the needs, and in building relationships with customers by providing the most suitable products and enhanced customer service.

It integrates back and front office system to create a database of customers’ contacts & purchases.

This database helps the company in presenting a unified face to its customers, and improve the quality of the relationship, while enabling customers to manage some information on their own.

SOCIAL MEDIA

SOCIAL MEDIAIt is a form of Internet marketing that utilizes

 social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. 

This is a indirect kind of marketing where an organization cover a vast area of customers by a single approach of marketing & the targeted customer itself approach the organization.

STEPS TO EFFECTIVE BRAND PROMOTION, CRM,

EVENTS & SOCIAL MEDIA

APPEARANCE IS KEY, SO LOOK THE PART

Your brand image is vital, and you must protect it viciously.

Make sure your ambassadors (your employees) hold your brand image high at all times; they need to look the part to be the part.

That usually starts at recruitment selection; recruit those who reflect your brand image in their work life and personal life. If your brand is fun, energetic, and vibrant, you would want someone who is highly sociable or loves to be adventurous.

KNOW YOUR STUFFS BACK OF YOUR HAND

This tip is a no-brainer; you need to know your brand inside and out, and so does your team.

Your team needs to be aware of all the products and services you're offering to be able to impress your customers.

The customers are neither stupid nor are they easy to fool. A typical customer is more cautious and curious and wants to know what you can offer , how you are going to improve their life if they buy into your brand. Having a knowledgeable team will do wonders for your image, and it is definitely something your customers will pick up immediately!

BE PASSIONATE AND READY TO DELIVER

Eat, and breathe your brand. That is the key to success! You and your team need to live.

Successful companies know that passion in the brand drives success and that their teams need to deliver all the time.

If you want your team members to be passionate about something, you need to make sure they are motivated—and, most of all... committed.

BE PREPARED FOR THE WORST

Be prepared for hurdles, and do everything you can do to overcome them.

If you are managing the previous steps well, this step may not be as relevant for you.

ALWAYS GIVE YOUR BEST SHOT

Make sure you have done everything to promote your brand: direct marketing, mail, email, online promotions, in-store promotions, demos, social media, etc. Reach out to your customers, and they will eventually reach back to you.

Customer service is the key to selling your brand. If you really want to build your brand, your customers have to trust you. Once they do, you will gain their loyalty. Win your customers' hearts by exceeding their expectations, and they will come running back.

THANK YOU!