www.brandspurng.com BRAND SPUR M O N T HL Y B R AN DM AGAZ I N E Image credits: istock.com, 123RF.com and Google search View point Local agencies' market understanding gives them the edge over multinational players Commodity Price Update For selected food crops across major markets in Nigeria Product Launch/Brand strengthen Across varions categories Vol.1 Issue 2 2016 Economy Sector Performance: The Slump-o-meter – The Recession Scorecard Fabrics Vlisco Celebrates African Women, Turns 170 Year Old @brand_spurng facebook.com/Brand-Spur-Nigeria Paul Friederichsen How To Evaluate Celebrity Brand Endorsements
Transcript
www.brandspurng.com
BRAND SPURM O N T H L Y B R A N D M A G A Z I N E
Image credits:
istock.com, 123RF.com and Google search
View pointLocal agencies' market
understanding gives them the edge over multinational players
Commodity Price UpdateFor selected food crops across major
markets in Nigeria
Product Launch/Brand strengthen
Across varions categories
Vol.1 Issue 2 2016
EconomySector Performance:The Slump-o-meter –
The Recession Scorecard
FabricsVlisco Celebrates African Women, Turns 170 Year
Old
@brand_spurng facebook.com/Brand-Spur-Nigeria
Paul FriederichsenHow To Evaluate Celebrity Brand Endorsements
Brand Spur is a monthly report to keep you abreast of the current event inNigeria within selected product category. The report contains importantinformation of happenings in the market and any other information relevantto the smooth and continuous operation of your business.Brand Spur helps you see your activities in the market place vis-à-viscompetition.
Inflation soars on rising food prices and high import costs…
3
24
GDP Growth (Q2’16)
Inflation
Unemployment +
Underemployment (Q2’16)
Misery Index (Q2’16)
Vacancy Factor Index (Q2’16)
Manufacturing PMI
17.1%
32.6%
49.7%
-2.06%
172
42.1
-24.2
Yes, a mild one
Consumer Confidence (Q2’16)
Aggregate consumption (% GDP) 29%
Is Nigeria in a Recession ?
BRANDSPURNG.COM MaidenEdition
Sector Performance:The Slump-o-meter - The Recession Scorecard
BRANDSPURNG.COM MaidenEdition
Top four fastest growing sectors account for only 6% of new jobs in Q1.
Sector activity does not mean job creation and employment
Therefore, growth does not translate into increased consumption and income
48 50 52 54 56
Q1'16
Q2'16
Q3'16*
-3 -2 -1 0
Q1'16
Q2'16
Q3'16*
Real GDP Growth (%)
11 12 13
FBN PMI
14 15
Q3'16*
Q2'16
Q1'16
Unemployment (%)
0 200 400 600
Q3'16*
Q2'16
Q1'16
Exchange rate ( N/$ )parallel)
Q1'16
Q2'16
Q3'16
FAAC(N'bn)
75
Q3'16
Q2'16
Q1'16
0 200 400 600 800
Vacancy Factor Index
14.5
14
13.5
13
15
2015 2016 2017 2018
55 60 65 70
Gross Fixed Investment as % of GDP
Lafarge, SON lament lull in manufacturing
The managements of Lafarge Africa, cement manufacturing plants at Ewekoro and Sagamu, Ogun State, have cried out against the inadequate supply of gas to power their plants.
Read more...…
Ikeja Electric gives discounts on outstanding bills
Ikeja Electric Plc, in an effort to facilitate the recovery of debts owed it, has commenced a Debt Discount Initiative for customers under its network.
Beta Glass Plc, the glass container and metal crowns company said on Friday that net profit for the second quarter ending June 30 climbed 140% to N1.4bn, up from N579m a year ago.
The Bank of Industry (BOI) recently announced a new initiative to invest in and support fashion entrepreneurs with over one billion naira in partnership with Fashion Designers Association of Nigeria (FADAN).
Read more...…
News – Headlines
BRANDSPURNG.COM MaidenEdition
FG and Arla Foods sign MoU for dairy development
The Federal Government said on Wednesday that it has signed a Memorandum of Understanding (MoU) with Danish dairy company, ArlaFoods, makers of Dano milk, and the world’s fourth largest dairy company, to develop the dairy industry in Nigeria.Read more...…
Nigeria government unveils smartphone app
for flood prediction
The app will be available on the Google App Store, and is a collaborative project of the Federal Ministry of Agriculture and Rural Development and the International Water Management Institute (IWMI).
Champion Breweries half-year revenue and profit rise
Champion Breweries Plc on Wednesday reported N79m net profit for the first-half of 2016, a 441% increase from last year when it earned N15m.
Read more...…
Currency headwinds & non-core asset disposals weigh on Gruppo Campari’s year results
Gruppo Campari said on Tuesday that the combined effect of currency headwinds, termination of distribution agreements and sale of non-core businesses led to decline in sales and profit in the first-half of 2016.
Read more...…
BRANDSPURNG.COM MaidenEdition
FX woes push International Breweries to first quarter loss
International Breweries Plc on reported a net loss of N1.7bn for the first quarter of 2016/2017 fiscal year, a drop from last year when the brewer recorded N421m in profit. The brewer of Trophy Lager, Castle Lager, Beta Malt among others said that effects of currency headwinds led to the loss.Read more...…
Heineken records higher growth in half-year despite currency
pressure in emerging markets
Dutch brewer Heineken N.V. said on Monday that net profit fell 49% to €586m in the first-half of 2016, after removal of exceptional items. It added that if it hadn’t been for the exceptional items, net income would have been €977m ($1.1bn), a 6.8% increase from last year’s €915m.Read more...…
Alcoholic Beverages
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AB InBev & SABMiller set Oct 10 deadline to complete
merger
AB InBev and SABMiller have set out a timeline for the completion of the “Megabrew” merger. The merger is expected to be finalized on October 10, the companies said in a statement today.
Read more...…
Goldberg, Official Beer Heightens Commerce at Osun Osogbo Festival
Visitors to the Goldberg Beer Village (an innovation introduced by Goldberg as official beer) at the ongoing OshunOsogbo festival, had a great time as they were thrilled to comical, dramatic and musical performances from live band of Fuji artistes and game shows involving raffle draws Read more...…
Heineken launches “Heineken 3”, mid-strength beer targeting day drinkers
Dutch brewer, Heineken unveiled its newest creation on Friday in Australia. The new brand named “Heineken 3” is a premium mid-strength extension of its famous brand with lower calories and carbs.
Read more...…
Nigeria’s downturn leading to value brand switch, warns
Heineken
Heineken said on Tuesday that the current economic slump in Nigeria is making beer drinkers switch to cheaper brands. “Nigerian consumers are still drinking beer,” the brewer acknowledged, but is concerned many are moving away from premium to value brandsRead more...…
Diageo shows signs of return to growth but held back as currency headwinds hit revenue and profits
Diageo said on Thursday that revenue for the full year ended June 30 2016 fell 3% to £10.5bn, while net profit declined 6% to £2.24bn ($2.94bn), from £2.38bn a year earlier as currency devaluations and sale of its wine business hit the figures.Read more...…
Euro Global Foods and Distilleries Limited, maker of the Amphora wines, Julius Tonic wine and the popular Sabrina Gin, has introduced St. Almanac Blended Cognac Brandy into the Nigerian market. The product is a luxurious brandyRead more...…
Hero
120 applicants out of the over 1,700 that applied fir the maiden edition of the SABMiller Hero’s Foundation Kickstart Programme have been shortlisted for the training and evaluation phase. The training which lasted for a week commenced on august 7, 2016. Read more….
7-UP Bottling Company on Friday reported a 48% slump in profits for the first quarter of 2016. Net income fell to N1bn, down from N2bn reported a year earlier.
Read more...…
Nestle Nigeria half-year profit fall 94% on high
finance cost
Nestle Nigeria Plc on Friday reported a 94% drop in net income to N536m in half-year 2016, down from N8.9bn recorded in the same period a year ago.
Read more...…
Non - Alcoholic Beverages
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GSK Consumer Nigeria declares N3.7bn net loss in half-year as
currency devaluation bites
GlaxoSmithKline Consumer Nigeria Plc (“GSK Consumer Nigeria”) on Friday reported a net loss of N3.7bn for the first-half of 2016, down from N297m in the same period last year.
Suntory Beverage & Food Limited, the Japanese parent of the newly acquired GSK Consumer Nigerian Plc unit, said on Friday that half-year profits fell 4.8% to ¥17.9bn yen ($177m).
Read more...…
BRANDSPURNG.COM MaidenEdition
Nutricima unveils Olympic Nutri-Active milk
Nutricima Limited, a subsidiary of PZ Cussons, has re-launched its premium milk, Olympic, as part of measures to encourage Nigerians to embrace a more active lifestyle. The relaunch will see the brand roll out a new look in the coming months with a new nutrition propositionRead more...
CHI Limited celebrates Hall Week with Unilag students
As part of efforts to engage with a critical segment of its consumers as well as support youth development initiatives, the management of Chi Limited recently partnered with King Jaja Hall of Residence in the University of Lagos to celebrate its Hall week.Read more...…
InnJoo plans to open manufacturing plant in Nigeria
A new mobile phone entrant into the market, InJoo is set to build a phone assembling and manufacturing factory in the country.It said this would help promote technology transfer and open a new vista of employment and other opportunities for youthsRead more...…
Jumia Reveals Customer Satisfaction Techniques
Jumia, Nigeria’s leading online shopping solution company has unveiled a new campaign designed to engage and educate Nigerian shoppers on the value and convenience that shopping online can offer in the present economic climate. Read more...…
Euro Global Foods and Distilleries Limited, maker of the Amphora wines, Julius Tonic wine and the popular Sabrina Gin, has introduced St. Almanac Blended Cognac Brandy into the Nigerian market. The product is a luxurious brandyRead more...…
T-Mart shopping mall opens in Lagos but you have to be a
member to shop
Shoppers and Store owners in Lagos are in for exciting news as T-Mart Wholesale Store, a renowned membership-based wholesale Shopping mall opens in Lekki area of Lagos on Saturday, August 20th 2016. This is the first of its kind in Lagos Read more...…
OLX.com.ng opens new office to mark 4th anniversary in Nigeria
Nigeria’s online classified, OLX.com.ng, commissioned their new head office in Ilupeju, Lagos as they celebrated four successful years in the country. Speaking to the media at the anniversary celebration, the Country Manager, Lola Masha stated thatRead more...…
BRANDSPURNG.COM MaidenEdition
Paga Surpasses Paypal, First Bank As Nigeria’s Mobile King
Nigeria’s largest mobile money service, Paga, reached a new milestone on Wednesday when its users hit 5 million. The highest among any of the 21 Nigeria mobile money services. The mobile money service provider is the single largest network of financial access points Read more...…
Canon. partners to open showroom for B2B solutions
Canon Central and North Africa (CCNA), a leader in imaging solutions, and their dedicated partner TenauiAfrica Limited, today opened the doors to one of its kind business solutions showroom in Lagos.The opening represents a move by Canon Central and North Africa Read more...
Beauty machine that can print logos on fingernail berths in Nigeria
Fingernails, especially those of ladies – whether natural or artificial – can now have logos and any other kind of images printed on them. This innovation, which is first-of-its-kind in Africa, was launched, last weekend in Lagos, by Maison de Beauté,Read more...…
BRANDSPURNG.COM MaidenEdition
Wakanow Signs MoU With UAE’s Largest Resort
Africa’s leading travel portal Wakanow has signed an agreement with Dubai Parks and Resorts, becoming its largest African fulfilling partner for ticket sales.The Group Deputy Managing Director of Wakanow
Spar Nigeria OgbongeBuy and get free offer of shopping on any items purchased at the store.
read more…
55
PLAY PALMS
PlayPalms is giving every child the opportunity to join the rank of young entertainers in the children musical talent hunt.
Read more…
BRANDSPURNG.COM MaidenEdition
NUFBTE commissions 2nd phase of Food Union Hotels amid pomp
The National Union of Food Beverage and Tobacco Employees (NUFBTE) celebrated the commissioning of the second phase of the Food Union Hotels and Suites, on August 12, 2016 in Ojodu-Berger, Lagos State.Read more...…
Minimie chinchincomedy bank part 2 returned with cash prizes of over N1.5 million naira to be won
read more…
55
INDOMIE NOODLES
Indomie BellefulChallenge 2.0 gave everyone equal chance to be winners of various prizes such as tablets and phones.
Read more…
MINIMIE INSTANT NOODLES
Minime noodles Food Meets Art competition for everyone who could be creative in making amazing spectacles of art from food with cash prizes to be won in the competition.
Read more…
MAMA GOLD
Mama Gold noodles chef contest searching for best noodles recipe with the ultimate cash prize of N100,000 and other consolation prizes to be won in the contest.
Reality bites as MTN suspends contract of celebrity ambassadors
A major move happened in the Nigerian entertainment industry that is being kept hush hush but it’s our job to let y’all know what’s going on. MTN Nigeria has suspended the ambassadorship of many of their ambassadors. Read more...
News – Telecoms
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MTN to provide serviceable phones
Some MTN mobile telephone subscribers in Abia State are unhappy with the company for introducing and selling to them two customised MTN handsets, which the company said are tagged 620 and 720 smart phones.
Read more...…
Vodacom to expand video service in Africa
Vodacom planned to expand its video-on-demand (VOD) service Video Play, which has attracted 80,000 users in SA, to the rest of the continent, CEO Shameel Joosub said.Launched in August 2015, the VOD service offers a variety of e.tv and SABC TV programmes,Read more...…
In a bid to cut the increasing cost of running their branches across the country, many Deposit Money Banks (DMBs) are now opting for renewable energy. LEADERSHIP gathered that the new strategy by the banks is to enable them spend less on diesel Read more...…
Islamic Development Bank Begins Operation in Nigeria
The President of the Islamic Development Bank (IsDB) Dr. Ahmad Mohamed Ali alongside Nigeria’s Minister of Finance, Mrs. Kemi Adeosun will formally inaugurate the Country Gateway Office (CGO) of IsDB in Abuja today. more...…
News – Headlines
BRANDSPURNG.COM MaidenEdition
Africa Re gears up to boost insurance awareness
Africa Reinsurance Corporation, Africa Re, is set to embark on a Corporate Social Responsibility, CSR, initiative to boost insurance awareness and knowledge in Nigeria.
The Place Opens A New Delicious Outlet at Maryland Mall
When hunger calls, don’t fret, great tasting food is now just a mall away as your favourite homely eatery, The Place, opens another brand new outlet at Maryland Mall in Maryland, Lagos. For those in the Ikeja area – you now have three locations options – IkejaGRA, Maryland or Alausa. Read more...
News and promotions: Fast Food Outlets
BRANDSPURNG.COM MaidenEdition
MR. BIGG'S 30th anniversary promo. win 4000 meal voucher weekly.
Mr. Biggs is celebrating its 30th anniversary with a great promo for customers giving out N4000 meal voucher every week.
Read more...…
Vodacom to expand video service in Africa
Hotamala.com free recharge card giveaway for network users with the highest number of clicks.
SuperiorBet NG predict any EPL games and win up to N5000 top up.
Read more…
Other Promotional Activities on Goods/Services
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DUREX
Durex the big O campaign giving everyone the chance to prove themselves and win a trip to Brazil when they purchase a pack of durex condoms and enter the competition.
Read more…
SUREBET
SuperiorBet NG predict any EPL games and win up to N5000 top up.
Regional focus (9 States): Lagos, South West, North East, North West,
South South & South East
Gombe Main
Market: Gombe
State
Igbudu Market:
Delta State
Maikarfi Market:
Kaduna State
Mile 12 Market:
Lagos State
Mutum Biyu Market:
Taraba State
KEY:
W – Wholesale R – Retail
N – Naira P/kg –
Price per kg Kg – Kilograms
Lt – Litre
Dawanau Market:
Kano State
Wholesale Retail Last Week
Bodija Market:
Oyo State
Variance
3
Africa’s addiction to charcoal …everything you need to know about this billion-dollar business!
Entrepreneurship
3
Want to understand the nature and potential of the charcoal business in Africa? This isone of the most detailed articles you’ll ever find on this subject. As global crude oil pricescontinue to rise, kerosene and cooking gas have become expensive and unaffordable formany ordinary people in developing countries. For millions of Africans who need heatenergy (or fire) to cook their daily food, wood remains the easiest and cheapest source offuel. According to the United Nations Environment Program (UNEP), firewood and charcoalalone provide more than 40 percent of energy used in Africa.
