www.windsorwindows.com

guide for 2014-2015 windsor branded materialsbrand standards

table of ContentsBrand Overview ...................................................................................................................................................3

Logo Overview ....................................................................................................................................................4

Logo Options .......................................................................................................................................................5

Logo Usage ..........................................................................................................................................................6

Incorrect Logo Usage ..........................................................................................................................................7

Logo Size & Clear Space .....................................................................................................................................8

Typography .........................................................................................................................................................9

Fonts ..................................................................................................................................................................10

Color Palettes ....................................................................................................................................................11

Photography ......................................................................................................................................................12

Promo & Apparel Items .....................................................................................................................................13

Brand Review ....................................................................................................................................................14

brand OverviewOur brand consists of key identity elements that, when used consistently at every point of contact with our

customers, help build recognition of the Windsor Windows & Doors brand. The purpose of these standards is to

clearly define the look and feel of the Windsor identity and to establish parameters for acceptable use and application. The value

of strong brand equity is priceless. How we apply our identity elements to communications, collateral and promotional items sets

us apart from the competition and influences how we are perceived by those who come in contact with us. Creating materials

that support the Windsor brand requires solid commitment and watchfulness to guarantee that the image we present to the

public looks the same every time.

3b r a n d o v e r v i e w

? 4l o g o o v e r v i e w

Logo OverviewTwo orientations of the Windsor Windows & Doors logo, designated as horizontal and vertical, are available for use

as outlined below. Please note: The versions of the Windsor logos utilizing the “Excellent Choice” tagline are now outdated.

Please discontinue any and all usage of these versions, using onlY the general horizontal or vertical options shown below.

• Horizontal – This orientation should be used primarily

for print applications and on apparel/promotional items

when space does not allow for use of the vertical logo.

• Vertical – This orientation should be considered

the primary logo on apparel and promotional items

when space allows.

The Windsor Windows & Doors logo must appear on all communications and be used in compliance with the standards shown

in these guidelines. Do not distort or change the logo in any way by moving, adding or removing elements, or by extending or

condensing. Do not re-set the type in the logo or change the positioning or size relationship of any portion of the logo.

Need a logo, photo or template? Distributors can access our Marketing Site through the PowerTools homepage. Distributors may also grant temporary access to graphic designers and publishers by clicking on the “Request External Access” link in the lower-left column.

Horizontal Logos

5l o g o o p t i o n s

Logo Options

Horizontal Blue Logo – Primary To be used on light-colored backgrounds when spot color, RGB or CMYK printing is available. (Available in PMS 286; CMYK; and RGB for PC/web applications.)

Vertical Blue Logo – Primary // To be used on light-colored backgrounds when spot color, RGB or CMYK printing is available. (Available in PMS 286; CMYK; and RGB for PC/web applications.)

Vertical Reversed Blue Logo – Primary // To be used on dark-colored backgrounds when spot color, RGB or CMYK printing is available. (Available in PMS 286+White; CMYK; and RGB for PC/web applications.)

Vertical Black Logo – Secondary // To be used on light-colored backgrounds when color printing is not an option. (Available in black.)

Vertical Reversed Black Logo – Secondary // To be used on dark-colored backgrounds when color printing is not an option. (Available in white.)

Horizontal Reversed Blue Logo – PrimaryTo be used on dark-colored backgrounds when spot color, RGB or CMYK printing is available. (Available in PMS 286+White; CMYK; and RGB for PC/web applications.)

Horizontal Reversed Black Logo – SecondaryTo be used on dark-colored backgrounds when color printing is not an option. (Available in white.)

Horizontal Black Logo – SecondaryTo be used on light-colored backgrounds when color printing is not an option. (Available in black.)

Vertical Logos

www.windsorwindows.com

wood clad and Primed windows & doorspinnaCLe

www.windsorwindows.com

wood clad and Primed windows & doorspinnaCLe

6l o g o u s a g e

Logo UsageExamples on Colored BackgroundsWhen utilizing the proper logo on a colored background or over a photo, take measure to ensure you have achieved sufficient

contrast and readability. The examples shown below illustrate the proper use of the logo when colored backgrounds are utilized.

Please note: The outer edge of the mane and face of the lion should alwaYs be shown in white regardless of the

background color.

Same photo, different cropping.

The version on the right is not acceptable

because the Windsor logo is too hard to

see and quickly recognize.

Using the Horizontal Blue logo on dark

backgrounds is not acceptable because

it does not offer enough contrast.

All acceptable usages of the logo on background colors.

Every Dream is Different. EvEry ProjEct is a NEw oPPortuNity.

Windsor Windows & Doors provides solutions that allow architects and builders to match

their vision to homeowners’ needs.

We help create one-of-a-kind homes with thousands of product possibilities. Stunning

colors. High-performance glass. Stylish hardware. It’s this mix of creativity and quality that

inspires builders to use Windsor products. Now imagine what you can do.

Get the tools to bring your next vision to life. Visit ImagineWithWindsor.com

to download a FREE builder resource guide.

Distributed locally by Gilcrest Jewett Lumber1100 Alice’s Road • Waukee, IA 50263 • 515.987.3600

5660 NE Hubbell Avenue • Altoona, IA 50009 • 515.957.0027

IMAGINE WHAT YOU CAN DOwww.windsorwindows.com

399847_IBS_PullupBanners_OneThirdSize.indd 1 1/22/14 2:08 PM

7i n c o r r e c t l o g o u s a g e

incorrect Logo Usage1. The Windsor logos with the “excellent Choice” tagline are no

longer being used. Discontinue any and all usage of these versions.

2. The logo must always appear complete with “A Woodgrain Millwork

Company” beneath it, except on embroidered items when

“A Woodgrain Millwork Company” is too small to be stitched.*

3. The outer edge of the mane and face of the lion should always

be shown in white regardless of the background color.

4. The logo must only appear in the approved color schemes.

5. The font and positioning for “A Woodgrain Millwork

Company” underneath the logo may not be altered.

Do not re-set any type in the logo, or change the

positioning or size relationship of the logo.

6. Logo elements may not be distorted or altered in

any way by moving, adding or removing elements,

or by extending or condensing.

7. Maintain the minimum clear space around the logo.

A Woodgrain Millwork Company

* Special usage versions of the Windsor logo without the Woodgrain Millwork copy

These logos are to be used on embroidered items when “A Woodgrain Millwork Company” is too small to be stitched. these

logos may only be used for print or web applications with special permission from the marketing department.

Approval is granted on a case-by-case basis. Contact Cathy Leonard at cleonard@woodgrain.com for questions or clarification.

Logo size & Clear space To ensure the Windsor logo is quickly and easily identified, it is important to adhere to the minimum size requirements

and keep the logo area clear of distracting visual elements such as type, illustration or photography. When the logo overprints a

photograph or color, make sure the contrast of the logo against the background is great enough to be read clearly.

Horizontal LogoA clear area must surround the

logo. This clear area should equal

the height of the text “Windsor

Windows & Doors” (as illustrated

in blue shaded box).

8l o g o s i z e & c l e a r s p a c e

Vertical LogoA clear area must surround the

logo. This clear area should equal

the height of the stacked text

“Windsor Windows & Doors” and

“A Woodgrain Millwork Company”

(as illustrated in blue shaded box).

WWd WMC

WWd WMC

WWd WMC

WWd WMC

WWd WMC

Minimum height for horizontal logo: 1/4"

Minimum width for vertical logo: 1/2"

WWd

WWd

WWd WWd

WWd

Headlines

Helvetica Neue Ultra Light should be used for headlines.

Since it is a light and airy font, it should be used at

a large enough size that is easily legible for readers.

This font can also be used slightly smaller for subheads,

if legibility is maintained.

Body Copy

Helvetica Neue Light Condensed should be used for

body copy. To highlight an intro line of a paragraph,

Boton Medium or Bold can be used to draw the reader

in. Boton may also be used for subheads. In general,

a range of 9 to 11 point type is recommended for body

copy on all page format documents. Smaller or larger

type sizes should be reserved for special uses such

as footnotes, captions, charts and display signage.

Letterspacing

Letters should be spaced to provide maximum ease of

readability. They should never be so tight that they crowd

one another or so loose that words become difficult to

read. Loose letterspacing is permitted on a case-by-case

basis and is to be used sparingly only to enhance the

professional, sophisticated image.

Text Leading

Leading is the distance between lines of type. A minimum

of two points of leading between lines of body copy is

recommended for ease of readability. For an enhanced

level of sophistication, additional leading creates a light,

airy feel.

typographyTypography on all communications should be simple, clean and readable. Layouts should be open, airy and

convey professionalism, quality and sophistication. Windsor has selected Boton and the Helvetica Neue font families to give

a cohesive and fresh look to all communication materials. If you are working on a PC and Helvetica Neue is unavailable,

Verdana is the acceptable substitute. If Boton is unavailable, Georgia is the acceptable substitute.

9t y p o g r a p h y

Helvetica neue Lt std 25 Ultra Light

abCdefgHijkLMn OpqrstUvWxyz abcdefghijklmnopqr stuvwxyz123456890

Boton Regular

ABCDEfgHijkLMn oPqRSTuVwxyz abcdefghijklmnopqr stuvwxyz123456890

Helvetica Neue LT Std 47 Light Condensed

ABCDeFGHIjKLMN oPqRSTUVWxYz abcdefghijklmnopqr stuvwxyz123456890

Boton Medium

ABCDeFghIjkLMn OPqRSTUvWxyz abcdefghijklmnopqr stuvwxyz123456890

Helvetica neue lt std 77 bold condensed

abcdefgHijklmn oPqrstuVwxyz abcdefghijklmnopqr stuvwxyz123456890

Verdana*

abcdefghijklmn opqrstuVwxyz abcdefghijklmnopqr stuvwxyz123456890

Boton Bold

aBcdefgHijkLmN oPqRStuVwxyz abcdefghijklmnopqr stuvwxyz123456890

Georgia*

abcdefGhijklmn opqrstuvwxyz abcdefghijklmnopqr stuvwxyz123456890

10f o n t s

fonts

*Alternate fonts are only to be used when the primary fonts are unavailable.

Windsor blue black

sPot = PMS 286 Ccmyk = c: 100 / m: 66 / y: 0 / k: 2rgb = r: 3 / g: 64 / b: 144

100% black

11c o l o r p a l e t t e s

Color palettesPrimary Color PaletteTo build a consistent look into each Windsor Windows & Doors piece, the following colors should be used prominently for general

Windsor materials.

shades of gray

70% black

30% black

15% black

Secondary Color PaletteThe secondary color palette represents the individual product lines.

pinnacle purple

Win-pac yellow

Legend green

bi-fold Orange

next dimension red

sPot = PMS 268 C cmyk = c: 82 / m: 100 / y: 0 / k: 12rgb = r: 57 / g: 26 / b: 102

sPot = PMS 7405 Ccmyk = c: 0 / m: 10 / y: 99 / k: 0rgb = r: 251 / g: 212 / b: 0

sPot = PMS 342 Ccmyk = c: 100 / m: 0 / y: 71 / k: 43rgb = r: 0 / g: 86 / b: 60

sPot = PMS 1675 Ccmyk = c: 0 / m: 67 / y: 100 / k: 28rgb = r: 185 / g: 89 / b: 21

sPot = PMS 201 Ccmyk = c: 0 / m: 100 / y: 63 / k: 29rgb = r: 148 / g: 0 / b: 37

12p h o t o g r a p h y

photographyPhotography plays a key role in our brand. Showcasing projects that feature our products in high-quality photography

is an important way of communicating non-verbally with our customers. When selecting photography, Windsor focuses on

home-related imagery that highlights our products. Rarely is there a need for stock photography or for images including people.

We want our imagery to be sleek, high-end and to inspire viewers to imagine using Windsor’s products in their future projects.

when deciding which photos to use, ask yourself:

Does the image highlight Windsor’s featured product?

Is the image full-color and free of any treatments?

(i.e., duotones, posterization, unnatural depth of field)

Are there any unnecessary objects in the photo?

(i.e., people, vehicles in the driveway, toys, pets, garbage)

Does the image feel high-end and staged properly?

Do we have the rights to the photo?

Is the image high-resolution enough?

If you are unsure about any of these answers, please do not hesitate to reach out for assistance. We can review your photo for

quality and resolution, and if we deem it unsuitable to fit our brand, we’ll suggest something different. In addition, we offer a large

selection of beautiful photography on our Marketing Site.

? 13p r o m o & a p p a r e l i t e m s

Promo & Apparel ItemsThe value of strong brand equity is priceless. Even the way our brand is reflected on promotional and apparel items is crucial.

When designing new promotional or apparel items, it’s important to keep a few questions in mind:

Does this product highlight Windsor in a positive light?

Have I reviewed the minimum size requirements for use

of the Windsor logo?

Am I using the correct version of the logo? (i.e., does the

chosen logo offer enough contrast against the background

color? If embroidering, do you need to use a special usage

logo without “A Woodgrain Millwork Company” for readability?)

Embroidered ItemsThe pullover and backpack show the Vertical Reversed Blue logo with the text and

outline around the lion embroidered in white and the mane, face and background

behind the lion sewn in blue. AlwAys use a reversed logo option on dark apparel

items to ensure readability.

REMINDER: When the type in “A Woodgrain Millwork Company” is too small

to be stitched, one of the designated “special usage” logos should be used.

The logos below are approved for embroidery.

Promotional ItemsThe black mug is shown using the Vertical Reversed Blue logo (this option would

print as two colors). The white mug is shown using the Vertical Blue logo (this option

would print as one color). The pen illustrates an example of using the Horizontal

Reversed Blue logo. The imprint space available is more accommodating to use the

horizontal orientation of the logo; thus, preserving the visual integrity of the logo.

Want to order a branded item from our online company store? • From the PowerTools homepage: Click on the “Marketing” button, then select “Company Store” from the dropdown menu.• From the Marketing Site: Click on the “Company Store” link listed on the left side.• Go directly to the Company Store: http://tinyurl.com/lwlljag

Want to impress the neighbors? Looking

to save on utility bills? Replacing old,

out-of-date windows? Windsor Windows

& Doors has been helping homeowners build

and renovate their dream homes for more than

50 years. Find the perfect lineup of custom sizes,

shapes and performance products you need.

Talk to your local dealer about how Windsor

can help you reach your next goal.

Goals are Good.

Distributed locally by Gilcrest Jewett Lumber1100 Alice’s Rd. Waukee, IA 50263 515.987.3600

5660 NE Hubbell Ave. Altoona, IA 50009 515.957.0027

www.windsorwindows.com

4

[2]

[5]

[4]

[3] [1]

The Wonders of WoodStrength and beauty shine through in Windsor’s Pinnacle products. We use only the finest pine, alder and fir so you can create

only the finest homes. The many sizes and shapes available allow you to make a statement – from bold looks to classic lines.

No matter what design you have in mind, Windsor allows you to achieve it in style. With each Pinnacle product, you get the rugged durability

and traditional appeal of real wood.

See What Sets Pinnacle Apart [1] PRemium WOOD COnSTRuCTiOn Natural wood serves as one of the most energy efficient materials

available. Windsor uses only the finest wood interiors of Clear Select Pine, Natural Alder or Douglas Fir.

[2] CARDinAL® LOe 366 GLASS Windsor products feature LoE 366 glass with a coating that alters

the way glass transmits visible and invisible light. LoE 366 decreases heat loss in the winter and heat

gain in the summer. Reduced ultraviolet light penetration also helps prevent your furniture, drapes

and carpet from fading.

[3] exTRuDeD ALuminum We use only heavy-duty .050 extruded aluminum cladding,

versus thin roll form aluminum. It is sturdier and more resistant to exterior damage, including

dents and chips. The powder coat used in our paint application is the extremely durable

2604 finish. The 2605 finish is available when your project requires an even stronger

defense against the elements.

[4] TAPe & SiLiCOne GLAzeD We use silicone and tape glazing

methods to ensure a water-tight seal and slow the conduction of heat

and cold.

t h e w o n d e r s o f w o o d

[5] SuPeR SPACeR® TeCHnOLOGy Super Spacer dual-seal

moisture barrier technology provides one of the most thermally efficient

spacers in the marketplace, meeting or exceeding ENERgy STAR®

guidelines in all zones. All-foam Super Spacer reduces heat and cold

conduction, which results in more comfortable living for homeowners

and fewer callbacks for builders.

STATe-Of-THe -ART LiSeC® GLASS fABRiCATiOn

equiPmenT Our highly-automated glass line requires no manual

manipulation – dramatically reducing seal failures caused by human

contact with the glass – while our robotic equipment provides an

incredible level of accuracy for a fast and efficient material flow.

eneRGy STAR PARTneR Windsor Windows & Doors is proud

to be an ENERgy STAR Partner. Look for the ENERgy STAR logo on

our products, which means those models meet EPA guidelines for

energy efficiency. Performance data is available on our website at

www.windsorwindows.com.

WARRAnTy

Our Pinnacle products offer an industry leading 20/10 Limited Warranty.

t h e w o n d e r s o f w o o d

( Airspace is not filled with argon in products with breathing tubes.)

Hot melt butyl secondary seal

Acrylic seal

Multi-layer moisture vapor barrier

Structural foam

Argon gas

Reverse dual-seal technology

5

short intro line. Line that describes the product featured in the photo.

short intro line. Line that describes the product featured in the photo.

brand review Thank you for being a Windsor brand steward and for helping us build recognition of the Windsor Windows

& Doors brand. Creating materials that support the Windsor brand requires solid commitment and watchfulness to guarantee

that the image we present to the public looks the same every time. Below are a few examples of collateral that highlight our

cohesive look and the elements we encourage you to integrate into your materials.

Every Dream is Different. EvEry ProjEct is a NEw oPPortuNity.

Windsor Windows & Doors provides solutions that allow architects and builders to match

their vision to homeowners’ needs.

We help create one-of-a-kind homes with thousands of product possibilities. Stunning

colors. High-performance glass. Stylish hardware. It’s this mix of creativity and quality that

inspires builders to use Windsor products. Now imagine what you can do.

Get the tools to bring your next vision to life. Visit ImagineWithWindsor.com

to download a FREE builder resource guide.

Distributed locally by Gilcrest Jewett Lumber1100 Alice’s Road • Waukee, IA 50263 • 515.987.3600

5660 NE Hubbell Avenue • Altoona, IA 50009 • 515.957.0027

IMAGINE WHAT YOU CAN DOwww.windsorwindows.com

399847_IBS_PullupBanners_OneThirdSize.indd 1 1/22/14 2:08 PM

www.windsorwindows.com

next dimensionLimited Lifetime Warranty Windsor Windows & Doors, as manufacturer, warrants that all Next Dimension windows

and patio doors will be free from defects in materials and workmanship that significantly

impair their operation and proper usage for the lifetime of the home where originally

installed, subject to the conditions and limitations within. This lifetime limited warranty

applies to the entire window or door, including the glass. To achieve optimum performance

from your Windsor products, and to preserve the warranty, please refer to the Windsor Care

and Use Guide on our website, www.windsorwindows.com.

www.windsorwindows.com

care & use

guidefor windsor bi-fold doors

1716

custom creationsfinishing touches to perfect your vision. Windsor does more than just create durable, high-performance windows and doors. We pay

attention to every detail and offer a wide array of options and finishes to match any décor. Flashy and eye-catching or simple and understated,

our hardware, finishes, grille options, cladding colors, glass options and trim options complete the perfect window and door package.

See the difference paint can make. Windsor’s in-house paint application can help you make a statement with your windows & doors. Choose

from over 40 shades in our standard and feature color palettes, or make it truly unique with custom color matching. All paints are protected

with the highly durable 2604 finish, or you can upgrade to 2605 for even stronger defense against the elements.

note: Printing limitations prevent exact color representation. See your Windsor distributor for actual color samples.note: Printing limitations prevent exact color representation. See your Windsor distributor for actual color samples.o p t i o n s & a c c e s s o r i e s o p t i o n s & a c c e s s o r i e s

Anodized FinishesAvailable in the following finishes:

Clear Champagne Light Bronze Medium Bronze Dark Bronze Extra Dark Bronze Black Copper

Feature ColorsCustom color matching is also available.

French Vanilla Burnt Sun Pueblo Tan Dijon Beige Coastal Tan Sierra Tan Putty Antique Bronze Sunflower

Burnt Pumpkin Copper Brick Red Redwood Boysenberry Patina green Camarillo green

Midnight Blue Stormy Monday

Dark Bronze

Standard Colors

White Linen Ivory Sandstone Clay Tan Sage Brown Walnut Desert Dust Bronze Appalachian Brown

Red River Rouge

Cinnamon Sage green Hunter green Military Blue Clear Dove gray Slate gray Charcoal gray

Sable Black

note: Printing limitations prevent exact color representation. See your Windsor distributor for actual color samples.

Double Hung Hardware Available in the following finishes:

Clear Select Pine Douglas Fir Natural Alder Primed Painted White

Interior Finishes

Casement Hardware Available in the following finishes:

Oil Rubbed BronzeFaux Bronze

Champagne

Wood TrimCustom fitted wood trim for radius-shaped windows and radius-top doors are available in five moulding styles. All styles are available in Clear Select Pine, Oak, Douglas Fir and Natural Alder.

WM 324 • 2-1/4" Shown in Clear Select Pine

WM 346 • 2-1/4" Shown in Clear Select Pine

WM 366 • 2-1/4" Shown in Douglas Fir

WM 444 • 3-1/2" Shown in Natural Alder

WM 356 • 2-1/4" Shown in Oak

White

Bright BrassSatin Nickel

Bronze Black

Satin NickelFaux Bronze

Black

Oil Rubbed Bronze

BronzeChampagne White

Bright Brass

98

casements & awningsSimplicity is a thing of beauty. Casements and awnings provide

convenience and energy conservation in one easy-to-use, even easier-

to-look-at unit. The Pinnacle casements and awnings offer maximum

light, excellent ventilation and simple cleaning. With an endless number

of sizes and options, we can make a casement or awning for any room

in your home. We use a thick, two-inch sash and our special tape and

silicone glazing method to increase insulation and, more importantly,

reduce your energy bills. Our sleek, single-lever, multi-point hardware

makes for effortless operation and a tight, leakproof fit.

Enjoy an easy-to-operate window available at an incredible value.

Pinnacle casements and awnings can help you achieve the cost savings

and energy efficiency you need, with the natural wood beauty you want.

[1] [2]

[1] The single lever lock pulls the sash in at multiple points for a tight seal.

[2] The adjustable hinge system ensures proper alignment after installation

and smooth operation for years to come.

Direct Set & Radius Be unique. Be outstanding. The Pinnacle product line can be

customized to suit your home and personality. Enjoy an angle peak

at the top of a casement or design a curved shape that’s a complete

original. Feel free to get creative, because our direct set and radius

line of products are all up to the same exacting measures of

energy efficiency and overall quality as our other windows and

doors. Custom-shaped windows are a great statement for your

home. And with Windsor Windows & Doors, the options are endless.

c a s e m e n t & a w n i n g w i n d o w s

Pinnacle XXXXXX. Bighorn Chalet in Revelstoke,Canada.

Pinnacle XXXXXX. Bighorn Chalet in Revelstoke,Canada.

?Need a logo, photo or template? Distributors can access our Marketing Site through the PowerTools homepage. Distributors may also grant temporary access to graphic designers and publishers by clicking on the “Request External Access” link in the lower-left column.14b r a n d r e v i e w

900 South 19th Street • West Des Moines, IA 50265 • 515.223.6660 • 800.218.6186 2210 Stafford Street Extension • Monroe, NC 28110 • 704.283.7459 • 800.205.5665 www.windsorwindows.com

© 2014 Woodgrain Millwork Inc., Fruitland, Idaho USA. Woodgrain Millwork, Windsor, the Windsor Lion logo, Next Dimension, excellent Choice, Legend and Win-Pac are registered trademarks of Woodgrain Millwork Inc. Windsor Windows & Doors, the Woodgrain Millwork logo and Pinnacle are trademarks of Woodgrain Millwork Inc.

2/2014

Connect with us