Date post: | 12-Sep-2014 |
Category: |
Economy & Finance |
View: | 12 times |
Download: | 2 times |
#SMACWebinar
BRAND STORYTELLING THROUGH INFLUENCER CONTENT
11/01/2013
@KevinMGreen @ScottMonty @Glidden_Paint @SMACorg
#SMACWebinar
#SMACWebinar
Introducing our Speakers
@GLIDDEN_PAINT
RENEE ENTINGHE, DIRECTOR, END USER INSIGHT AND SOCIAL MEDIA STRATEGYPPG/GLIDDEN PAINT
@KEVINMGREEN
KEVIN GREEN, SVP, GLOBAL DIGITAL STRATEGYDIGITAL INFLUENCE GROUP/RACEPOINT GROUP
@SCOTTMONTY
SCOTT MONTY,FORD MOTOR COMPANY
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#SMACWebinar
The Evolution of Influencers
WISDOM OF CROWDS TALENT OF CROWDS
OPPORTUNITY & INSIGHT COLLABORATION
INDEPENDENT ENABLED
BRANDS ON THE FRINGE BRANDS AT THE CENTER
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• Target slide
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OUR GOAL:
Give her support and guidance to get to colorful
results she’ll love – create a friendly, non-
intimidating environment with trusted voices,
encouragement, and helpful tools. Allow her to create
her own Glidden brand story.
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Influencers as Publishing Partners
Owned Social Channels
Retail Extension
Distributed Content & Experiences
Traditional Media Integration
Owned Property
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The Colortopia Team
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Bloggers as Distribution Partners
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Bloggers as Distribution Partners
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Integration with Traditional Media
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50 million+ exposures to My Colortopia
1 million+ minutes spent interacting with content
100K+ quiz and tool interactions
3,700 color palettes saved
Visitors to MyColortopia.com are 70%+ more likely
to consider purchasing Glidden Paint for a future project
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Results Highlights
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Ford Motor Company:How Content Fuels Social
And Builds Trust
Ford Motor Company:How Content Fuels Social
And Builds Trust
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Why do people share content?
To share interesting things (61%)To share interesting things (61%)
To share important things (43%)To share important things (43%)
To share something funny (43%)To share something funny (43%)
To let others know what I believe in and who I To let others know what I believe in and who I really am (37%) really am (37%)
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Speak the customer’s language
Self-aware
Committed to entertain
Focus Doug Focus Doug
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“If you wish to persuade me, you must think my thoughts,
feel my feelings and speak my words.”
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Working with influencers
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100 Participants100 Participants
Unique missionsUnique missions
Documented Documented on Social Mediaon Social Media
Fiesta MovementFiesta Movement
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A Question of Trust
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Working with influencer Devin Supertramp
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An extension of #AndIsBetter
Social - andisbetter.tumblr.comPrint, TV, digital
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#OneTankAdventure – highlighting MPG
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Now it’s your turn
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What’s next
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Go Further
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#SMACWebinar
Questions?
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Send your questions to #SMACWebinar
Thank you for attending!
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