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CUB
“...building tools to amplify human ability” -Steve Jobs
Brand Strategy
CUB
Concept Brief
Presented by Rahul Singh
CUBIdea Innovation
Brand Strategy
CUB
Brand Idea
CUB
Collaboration of Ideas
Idea
=
Brand Strategy
CUB
Philosophy
CUB
“Inspiring innovation through collaboration”
Brand Strategy
CUB
Target Market& Segmentation
CUB
B2B
Institution
B2C
Institution
Institution
Brand Strategy
CUB
Secondary Research
CUB
571,176 People aged between 15 and 24
~200,000 Number of people aged between 15-24
12.3% Percentage of secondary students increased in the Auckland region
Source : 2010 Regional Briefing – Auckland
Brand Strategy
CUB
Brand Identity
CUB
Innovation Information Colloboration
Brand Strategy
CUB
Brand Position
CUB
$1 per student
Value User Friendly Innovative Fun
Brand Strategy
CUB
Promotional Mix
CUB
* Social Marketing* Online Media
* Permission Marketing
* Events at Campus
* Face to Face
Incentive PromotionsStudent Engagement
Key Focus
Brand Strategy
CUB
Concept
CUB
inspiring innovationInspiring Innovation
Brand Strategy
CUB
Brand Creative
CUB
Targetting Consumer Targetting Business
Brand Strategy
CUB
Measurementof Effectiveness
CUB
* 4Q Survey * Google Analytics
Web Strategy Effectiveness Increased SalesUser Experience
* Margins
Brand Strategy
CUB
CUBFor more information please visit our corporate website www.cubinc.co.nz