BRAND STYLE GUIDELINES
VERSION 2 | 1.4.2017 © 2017 Impinj, Inc. All rights reserved.
Contents
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Impinj logo
Program logos
Product lock-ups
Color
Typography
Photography
Iconography
Product graphic assets
Weave pattern
Examples
Assets and resources
Our visual elements express our brandThese guidelines provide an overview of how we use visual identity to
express the value of the Impinj Brand. These elements unite the things we
o�er, the stories we tell and the promises we make.
For all visual identity assets, contact: [email protected]
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Impinj logoStandard - two color
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The Impinj logo is simple, modern, and recognizable. It makes a bold impression while aligning visually to the concept of a connected, digital world.
There is a variety of o�cial logo marks available based on execution type, media, and presentation scenario.
Please follow these guidelines to comply with required logo usage standards.
Our two color logo is our default brand mark and should be used as primary and whenever possible. It should only be placed on a white or light colored background.
Gray - one colorWhen a second ink color isn’t available, you may print the logo in gray. It should only be placed on a white or light colored background.
White - one colorWhere contrast is limited, the white reversed logo may be used on top of brand color or image. The white logo should only be used when design conditions impede the use of the primary standard logo.
Logo usage
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The Impinj logo is used across media in a variety of marketing materials and presentations. Please ensure that the mark is used properly by following these usage guidelines.
Clear spaceWe respect our logo by giving it some breathing room. The minimum clear space around the logo is equivalent to twice the width of the ‘I’ character.
PlacementLogo placement is dictated by the areas of a composition that provide ideal readability and contast. Observe the clear space rules and attampt to allign the logo to a typographic grid.
Never alter the orginal logo artwork, including new colors, proportions or e�ects
Do not place logo over busy background
elements or images
DIGITAL LIFE FOR EVERYDAY ITEMS
Minimum clearspace is 2x width of ‘I’
Allow for clear space around edges of logoEnsure proper contrast
with background colors
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Program logosProgram logos are available to partners who wish to be involved in the Impinj ecosystem and/or participate in chan-nel partnership opportunities. These logo “badge” assets can be displayed independantly or as part of a lock-up to show participation in our programs.
Product lock-upsWe have created o�cial product lock-up logo assets available for use in the required product marketing communications channels.
*Full collection of product lock-ups not shown
xSPAN
INDYMONZA
The same logo usage guidelines apply for these assets as with the Impinj logo.
Pantone: 7544 c
C: 57 M: 41 Y: 34 K: 4
R: 119 G: 134 B: 146
HEX: 778692
Pantone: 7542 c
C: 36 M: 18 Y: 18 K: 0
R: 166 G: 187 B: 195
HEX: a6bbc3
Pantone: 7541 c
C: 13 M: 7 Y: 8 K: 0
R: 218 G: 223 B: 225
HEX: dadfe1
R: 234 G:239 B:242
C: 7 M:3 Y:3 K:0
HEX: eae�2
Pantone: Red 032 c
C:0 M: 93 Y:76 K:0
R: 247 G: 50 B: 63
HEX: f7323f
Pantone: Cool gray 10 c
C: 61 M: 52 Y: 48 K: 19
R: 100 G: 101 B: 105
HEX: 646569
Blue + Teal palette range
Cool Gray palette range
Impinj logo colors
Red value only for use for accent color. Should not be used as a primary color for graphics.
Color
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There is an impactful, flexible set of color values available as part of the Impinj brand design system. The palette ranges are formulated to work together and integrate with other visual elements to project a consistent brand character and memorable aesthetic.
Pantone: 3272 c
C: 80 M: 14 Y: 44 K: 1
R: 0 G: 161 B: 155
HEX: 00a19b
Pantone: 3282 c
C: 86 M: 30 Y: 54 K: 8
R: 0 G: 131 B: 123
HEX: 00837b
Pantone: 314 c
C: 87 M: 41 Y: 22 K: 1
R: 0 G: 124 B: 164
HEX: 007da4
Pantone: 7463 c
C: 100 M: 81 Y: 43 K: 44
R: 0 G: 43 B: 73
HEX: 002b49
Pantone: 310 c
C: 53 M: 0 Y: 11 K: 0
R: 103 G: 207 B: 223
HEX: 67cfe3
Pantone: 3252 c
C: 65 M: 0 Y: 29 K: 0
R: 28 G: 207 B: 201
HEX: 1ccfc9
Pantone: 312 c
C: 75 M: 14 Y: 11 K: 0
R: 0 G: 167 B: 206
HEX: 00a7ce
Pantone: 311 c
C: 69 M: 0 Y: 11 K: 0
R: 0 G: 193 B: 222
HEX: 00c1de
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TransparencyOur color system is designed to allow myriad combinations of transparent layering as part of the overall brand design language. These transparent overlays should be used as thematic supporting elements across design.
75%3252c
100%314c
100%7541c
75%7541c
50%314c
25%314c
100%7463c
50%314c
75%311c
50%311c
100%7463c
75%3252c
50%7542c
25%7542c
100%7541c
50%7542c
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Overlay blends
Gradient blendsBrand colors in the same value range can be blended to create a more dynamic background element.
Select brand colors can be blended and combined with photography to create a rich branded color overlay treatment.
C87 / M41 / Y22 / K1R0 / G124 / B164
C87 / M41 / Y22 / K1R0 / G124 / B 164
C86 / M30/ Y54 / K8R0 / G131 / B123
C65 / M0 / Y29 / K0R28 / G207 / B201
C57 / M41 / Y34 / K4R119 / G134 / B146
C36 / M18 / Y18 / K0R166 / G187 / B195
C87 / M41 / Y22 / K1R0 / G124 / B164
C65 / M0 / Y29 / K0R28 / G207/ B201
C69 / M0 / Y11 / K0R0 / G193 / B222
C65 / M0 / Y29 / K0R28 / G207 / B201
C100 / M81 / Y43/ K44R0 / G43 / B73
C69 / M0 / Y11 / K0R0 / G193 / B222 DIGITAL LIFE FOR
EVERYDAY ITEMS
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Overlay panel tintsTransparent overlay panels can be used with photography and iconography to help tell a solution story.
30% - 60%opacity based on
background image 310c
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Color fadesBrand color fades can be applied to photos to create contrast areas for additional content elements.
50% - 75%opacity, linear fade to transparent
7463c
Primary typefaceProxima Nova is the primary Impinj type family. Use a combination of appropriate weights for all print, collateral, display and environmental design.
*Proxima Nova is not a standard system font. It should not be used for shared documents such as PowerPoint and MSWord. Arial is our standard system font.
*Italic wieghts not shown, but available for use.
Proxima NovaProxima Nova Light
ABCDEFGHIJKLMNOPQRSabcdefghijklmnopqrs123456789@#$%&*
Proxima Nova Regular
ABCDEFGHIJKLMNOPQRSabcdefghijklmnopqrs123456789@#$%&*
Proxima Nova Medium
ABCDEFGHIJKLMNOPQRSabcdefghijklmnopqrs123456789@#$%&*
Open SansOpen Sans Light
ABCDEFGHIJKLMNOPQRSabcdefghijklmnopqrs123456789@#$%&*
Open Sans Regular
ABCDEFGHIJKLMNOPQRSabcdefghijklmnopqrs123456789@#$%&*
Open Sans Regular Italic
ABCDEFGHIJKLMNOPQRSabcdefghijklmnopqrs123456789@#$%&*
Open Sans Semibold
ABCDEFGHIJKLMNOPQRSabcdefghijklmnopqrs123456789@#$%&*
Open Sans Semibild Italic
ABCDEFGHIJKLMNOPQRSabcdefghijklmnopqrs123456789@#$%&*
Open Sans Bold
ABCDEFGHIJKLMNOPQRSabcdefghijklmnopqrs123456789@#$%&*
Proxima Nova Semibold
ABCDEFGHIJKLMNOPQRSabcdefghijklmnopqrs123456789@#$%&*
Proxima Nova Bold
ABCDEFGHIJKLMNOPQRSabcdefghijklmnopqrs123456789@#$%&*
Proxima Nova Black
ABCDEFGHIJKLMNOPQRSabcdefghijklmnopqrs123456789@#$%&*
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Web typefaceOpen Sans is the standard font used on the Impinj website
*Open Sans is not a standard system font. It should not be used for shared documents such as PowerPoint and MSWord. Arial is our standard system font.
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PhotographyPowerful, distinctive, relevant imagery is a large component of the Impinj identity system. We use photos that capture the real world we live in and environments where our solutions have clear impact.
We use bold, bright photos to inspire and connect with customers. Impinj photography should convey depth of vision, happy customers and real world spaces where our technology works.
When selecting photography for Impinj communications look for images that help tell a visually rich environmental story, including engaged people and relevant industry scenario spaces.
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Photography (cont.)Poweful, distinctive, industry-relevant photography is a large component of the Impinj identity system. We use photos that capture the real world we live in and environments where our solutions have clear impact.
We use bold, bright imagery to inspire and connect with customers. Impinj photography should convey depth of vision, happy customers and real world spaces where our technology works.
When selecting photography for Impinj communications look for images that help tell a visually rich environmental story, including engaged people and scenario-relavant spaces.
Photography (cont.)
Powerful, distinctive, relevant imagery is a large component of the Impinj identity system. We use photos that capture the real world we live in and environments where our solutions have clear impact.
We use bold, bright photos to inspire and connect with customers. Impinj photography should convey depth of vision, happy customers and real world spaces where our technology works.
When selecting photography for Impinj communications look for images that help tell a visually rich environmental story, including engaged people and relevant industry scenario spaces.
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Photography (cont.)
Powerful, distinctive, relevant imagery is a large component of the Impinj identity system. We use photos that capture the real world we live in and environments where our solutions have clear impact.
We use bold, bright photos to inspire and connect with customers. Impinj photography should convey depth of vision, happy customers and real world spaces where our technology works.
When selecting photography for Impinj communications look for images that help tell a visually rich environmental story, including engaged people and relevant industry scenario spaces.
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IconographyIcons are used extensively across Impinj communication materials. We use them to graphically convey concepts, identify industries and services, list benefits, indicate actions, display specific objects and support technical diagrams.
Impinj icons are flat and consistent in stylistic qualities such as line weight, scale and complexity. They can be filled in primary color values, reversed to white atop a brand color, or faded back with up to 50% transparency.
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*Full collection of product illustrations not shown
Product illustrationsWe use detailed illustrations, or “beauty shots” to represent our products across marketing and technical communication materials. The product illustrations are rendered in a consistent 3D visual style and available in two angles.
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*Full collection of product icons not shown
Software iconsWe have a set of icons for use when a graphical representation of our software products is needed.
Product iconsA flat set of product icons is available for instances where a simplified depiction of the product is enough to convey the idea. These are used primarily in technical diagrams and product charts. There are two color sets, gray and blue.
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Software IconsWe have a set of icons for use when a graphical representation of our software products is needed
Weave pattern The weave pattern is a graphic element that ensures the Impinj visual identity has a distict and recognizable look and feel.
This is an optional element. It should be used with frequency, but there will be instances that do not call for it or times when including it makes the design too complex.
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FlexibilityThe weave pattern is meant to be a very flexible graphical element that can be incorporated into just about any design composition. It is created by intersecting three simple triangular shapes in space on a picture plane.
StructureA flat set of product icons is available for instances where a simplified depiction of the product is enough to convey the idea. These are used primarily in technical diagrams and product charts. There are two color sets, gray and blue.
Flexibility
StructureThe three intersecting triangles can be rotated, scaled and freely edited to create a balanced interaction of shapes. Corner points on the shapes can be repositioned to fit the pattern into the desired work space. Be sure there is enough negative space in the compo-sition to comfortably fit any other required branding, imagery or content.
NEGATIVE SPACE
NEGATIVE SPACE
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ColorDi�erent brand color combinations can be used along with varying transparencies to introduce variety in treatment of the weave pattern across communications.
OverlayThe Weave can be overlayed atop photography to infuse Impinj branding into imagery.
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Execution examples
Website
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Execution examples
Brochure
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Execution examples
Event signage
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Execution examples
Video storyboard
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Execution examples
Print advertisement
Assets and resourcesImpinj logo kit
Impinj typeface files
Product lock-up assets
Impinj photo library
Impinj icon library
Product illustrations
Product icons
Software icons
Collateral template files
PowerPoint template
For all visual identity assets, contact: [email protected]
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