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New Delhi Institute of

Management presents

Brand War 2012

New Delhi Institute of Management

New Delhi Institute of Management

ABOUT US

NDIM is rated as one of the top

B-Schools in India.

Established on September 11, 1996.

Highly powered Board of Governors.

Supported by Top Industrial Houses

o Gujarat Ambuja Cements Ltd.

o Vardhman Spinning Mills Ltd.

o Jindal Vijay Nagar Steel Ltd.

ACCREDITATION & APPROVALS

NDIM PGDM Programme

– Approved by – AICTE, Ministry of HRD, Govt. of India, since 1996 Accredited by NBA(National Board of Accreditation)

– Insuring quality and excellence in education Granted equivalence to MBA by Association of Indian Universities

(AIU)

New Delhi Institute of Management

RATINGS Rated among top 35 B-School in India by AIMA-IMRB (Business

Standard Best B-School Survey), May 2011. Ranked finest in Placements among private B-School in Delhi & NCR

as per Business World Survey, June 2011. Ranked 20th in “All India Placement Rankings” as per survey by

Business World, June 2011.

5

6

1st in North India - AIMA Indian Management Journal-September 2011

Among Top 9 B-schools in India - AIMA-IMRB survey- May 2011 2nd in Delhi, Among Top 11 B-Schools - Business World- June 2011

INDUSTRY INTERFACE RATINGS

6

A Breif on BRAND WAR

New Delhi Institute of Management

New Delhi Institute of Management

It is a sales promotion technique that compares the products or services of one

undertaking with those of other competitors.

It is designed to highlight the advantages of the goods or services offered by the

advertiser as compared to those of a competitor.

It drives sales by comparing the features or services of a brand with that of its

closest competitor.

Some of the reasons for brand wars are: To generate attention and larger number of views.

To make certain claims that they are better than their competitors.

A creative way to show that competitors claims are not sensible.

BRAND WAR 2011

Annual event held on 23rd September, 2011 at NDIM Campus.

It was an intra college event with a gathering of over 1500 students.

More than 15 brands were associated with us for the event.

Organization had an opportunity for publicity in our festival though banners and posters.

 

New Delhi Institute of Management

Associated Brands

New Delhi Institute of Management

Fortis

Knorr

Honda

Bajaj

Pizza Hut

Fuji Film

TVS

View Sonic

Aliva

Oriflame

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New Delhi Institute of Management

Annual event to be held on 13th October, 2012 at NDIM Campus.

It is an intra college event with a gathering of over 2500 students.

Expected a participation from 30 top B-Schools in India.

Expected a union of more than 50 Brands.

Participating teams to win cash prize worth Rs. 45000. 

New Delhi Institute of Management

We invite you to contribute to the success of the event by

sponsoring the prizes.

Any contribution you decide to make we shall value immensely

as it will go a long way in meeting our budgeted requirement as

well as contribute to overall success of this prestigious event.

Needless to mention our target segment and the one of the

main decision makers.

Your organization would have an opportunity for publicity in our

festival though banners and posters.

Sponsorship for the Event

New Delhi Institute of Management

Looking forward to your Cooperation