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Brand Watch: Crashing with Friends

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Budget Travel, February 2007
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BRAND WATCH CRASHING ITH W FR IENDS Despite the name, you don't have to shackup with strangerswhen you book with Room Mate Hotds, a new Spanish cnain. Enrique Sara- sola, a former olympic horseback rider,foundedthe brandbasedon the idea that the best way to seea city is to stay with friends. Sothe sevenproperties-four in Madrid, and one each in Granada, Valencia, and Mdlaga-are named forfictional friends and designed around their personalities. Iola, for example,is a danceinstructor in Milaga with a passionfor jazz, so rooms aredeco- rated mostly in black, white, and ctuome. The Migueletes brothers live nearthe Alhambra in Granada and collect wine; their "home" is a renovated 17th-century mansion with wood-beam ceilings and a gorgeous courtyard. And Marina is an oceanographer who lives 500 vards from Valencia'sMalvarrosa Leach. Room Mate'slatest outPost is the Oscar,whichwill openin April in Madrid s ultratrendy Chueca neighborhood-the perfect placefor an "extroverted daring, nocturnal" actor. Room-rnfltehotels. com, from $90. *Geraldine Campbell TAKE MY woRD "I wa,s in clamaicalast year researching a new novel, whlch" fi}ce Frwit of tlwl"eman, is partly $et on the island. .tAlhile there, I was irnrited to read at, the Calabash Internationa,i LiterarSr Festival, which ta,i<es place at Treasure Beach every May. For a magical fevr da5rs, $rriter$ from Nort'h America, Europo, and the wider Caribbean read a,nd discuss theirwork in front of more than I,SOO people. fhere's food,muslc, and con- versation irlto the night-- a,nd atl this a€ainst the most beautiful backdroP of the beachandblue sea beyond."-Anfi;eal*vy Fruit of the Lenpnwitl & reteased on February 1.Msit BudgetTravelonline.com to read an excerpt. Catabash Festiwl: May2H7, ?O0Z (cahbashf estlvaloq, fr€e). BudgetTravet 27 February 2007
Transcript

BRAND WATCH

CRASHINGITHW

FRIENDSDespite the name, you don't haveto shack up with strangers whenyou book with Room Mate Hotds,a new Spanish cnain. Enrique Sara-sola, a former olympic horsebackrider, foundedthe brandbased onthe idea that the best way to see acity is to stay with friends. So the

seven properties-four in Madrid,and one each in Granada, Valencia,and Mdlaga-are named forfictionalfriends and designed around theirpersonalities. Iola, for example, isa dance instructor in Milaga with apassionfor jazz, so rooms are deco-rated mostly in black, white, andctuome. The Migueletes brotherslive nearthe Alhambra in Granadaand collect wine; their "home" is arenovated 17th-century mansionwith wood-beam ceilings and agorgeous courtyard. And Marina isan oceanographer who lives 500vards from Valencia's MalvarrosaLeach. Room Mate's latest outPostis the Oscar,whichwill openinApril in Madrid s ultratrendyChueca neighborhood-the perfectplace for an "extroverted daring,nocturnal" actor. Room-rnfltehotels.com, from $90. *Geraldine Campbell

TAKE MY woRD "I wa,s in clamaica last year researching a newnovel, whlch" fi}ce Frwit of tlwl"eman, is partly $et on the island..tAlhile there, I was irnrited to read at, the Calabash Internationa,iLiterarSr Festival, which ta,i<es place at Treasure Beach everyMay. For a magical fevr da5rs, $rriter$ from Nort'h America,

Europo, and the wider Caribbean read a,nddiscuss theirwork in front of more thanI,SOO people. fhere's food, muslc, and con-versation irlto the night--a,nd atl this a€ainst themost beautiful backdroPof the beach andblue seabeyond." -Anfi;eal*vy

Fruit of the Lenpn witl &reteased on February 1.MsitBudgetTravelonline.com toread an excerpt. CatabashFestiwl: May 2H7, ?O0Z(cahbashf estlvaloq, f r€e).

BudgetTravet 27February 2007

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