Date post: | 05-Dec-2014 |
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Casey Null: The Brand
A Personal Branding Assignment for MCM 707
Casey Null
Columbus Native
Student at Franklin Unversity – Masters of Science in Marketing and Communications
B2B Account Coordinator at SBC Advertising
Hockey Nut
Ad Junkie
My Brand TodayHardworking
“Get it done.”
Work doesn’t stop when I leave the office
Blood, Sweat and Tears
Will outwork my competitors
Hard Work by L. Arilar
My Brand TodayCurious
Always looking for a better way to do things
Think outside the box
Challenge the status quo
Don’t restrict thought
Isaac Newton
My Brand TodayCurrent
Stay informed through current events
Keep up on the news to stay relevant
Read about the latest industry trends in marketing and communications
News
My Brand TodayAdaptive
Adapt quickly to overcome challenges
Constantly learning – even outside the classroom and office
Take cues from my surroundings, change behavior accordingly to preserve imageBaby Yemen Chameleon by Thomas Will
My Future BrandMentally Strong
Clear-minded
Mental toughness, even through adversity
Sometimes down, but never out
Critical thinking under pressure
Michael Jordan
I want to be the best at whatever I do
Strong will to win
Do what it takes to stand out amongst the competition
Business as a sport
My Future BrandCompetitive
Usain Bolt Is A Legend, Wins Gold At London Olympics
Hungry for success
Motivated by the reward that follows hard work and determination
Want to earn as much money as possible
My Future BrandDriven
Buyers of a Luxury House in Laguna Niguel Get a Merc Free
Want to make the transformation from adaptive to innovative
Stay ahead of the curve
Change the market before the market changes without me
My Future BrandInnovative
Innovation
References
(2011, February 19). Isaac Newton [Web Graphic]. Retrieved from http://www.thuban.spruz.com/forums/?page=post&id=000AA12D-FF4C-455C-B6D3-20C21F277A7B&cachecommand=bypass&pageindex=2
(2012, August 6). Usain Bolt Is A Legend, Wins Gold At London Olympic [Web Photo]. Retrieved from http://urbanislandz.com/2012/08/06/usain-bolt-gold-london-olympic-2012-photo-video/usain-bolt-race/
(2013, March 26). Innovation [Web Photo]. Retrieved from http://ec.europa.eu/enterprise/policies/international/competitiveness-innovation/
(2013). Buyers of a Luxury House in Laguna Niguel Get a Merc Free [Web Photo]. Retrieved from http://elitechoice.org/2011/02/01/buyers-of-a-luxury-house-in-laguna-niguel-get-a-merc-free/
(2013). News [Web Graphic]. Retrieved from https://www.vitesse.com/news/
Arilar, L. (Photographer). (2007, April 05). Hard Work [Web Photo]. Retrieved from http://www.trekearth.com/gallery/Middle_East/Turkey
Michael Jordan [Web Photo]. Retrieved from https://twitter.com/itsMichaelJ
Will, T. (Photographer). Baby Yemen Chameleon [Web Photo]. Retrieved from http://onebigphoto.com/baby-yemen-chameleon/