BRAND YOU ®INTRO TO PERSONAL BRANDING

A BIT ABOUT

A LOGO IS YOURVISUAL IDENTITY

BUTA BRAND IS NOT A LOGO

A BRAND IS A COLLECTION OF

PERCEPTIONSIN THE MIND OF A CONSUMER.

BRANDS ARE BORN OF

EXPERIENCEAND REFLECT

REPUTATION

NONE OF THESEORGANIZATIONS TREATTHEIR BRAND AS AN

AFTERTHOUGHT, RATHERIT SERVES AS THEIR KEY

DIFFERENTIATOR.

BUT THOSE ARE CONSUMERS BRANDS

NOT PEOPLE.

PERSONAL BRANDS ALLOWINDIVIDUALS TO DIFFERENTIATE

THEMSELVES BYCONSISTENTLY ARTICULATING

AND LEVERAGING THEIRUNIQUE VALUE PROPOSITION.

WE ARE ALLBRANDS

IF YOU’RE NOT BRANDINGYOURSELF, YOU CAN BE ASSURED THAT OTHERS ARE

DOING IT FOR YOU.

HAVE AN IDEA.

BRAND YOU ®

GET YOUR FUTURE ID

AND JUST BEING GOODISN’T GOOD ENOUGH

A LESSON FROMTHE KITCHEN

THE KITCHEN(THE CRAFT/WHAT YOU KNOW)

THE DINING ROOM(THE DELIVERY/HOW YOU SHARE IT)

WE’RE ALL IN THECONTENT BUSINESS

GETTINGGETTING TACTICAL

WHY EMPLOYERS SHOULD CARESTRONG PERSONAL BRANDS ADD VALUE TO CORPORATE BRANDS!

• PUBLICITY AND VISIBILITY• BUILD ORGANIZATIONAL CREDIBILITY• INCREASED ENGAGEMENT LEVELS• EXPANDS INFLUENCE• HUMAN CONNECTION TO THE ORGANIZATION

5 QUESTIONS

QUESTION #1 WHAT ARE YOUR GOALS?QUESTION #2 WHAT DO YOU VALUE?QUESTION #3 WHAT ARE YOU PASSIONATE ABOUT?QUESTION #4 WHAT MOTIVATES YOU?QUESTION #5 WHAT MAKES YOU REMARKABLE?

5 RULES

RULE #1 BE DILIGENTRULE #2 BE CONSISTENTRULE #3 BE RELEVANTRULE #4 BE INTERESTINGRULE #5 BE YOURSELF

5 STEPSBUILDING LASTING, EFFECTIVE PERSONAL BRANDS TAKES

TIME AND THERE IS NO ONE-SIZE-FITS-ALL PROCESS.

STEP #1 TAKE INVENTORYSTEP #2 DEVELOP A (BRAND) PLANSTEP #3 CRAFT YOUR IDENTITYSTEP #4 CHOOSE THE RIGHT TOOLS AND CHANNELSSTEP #5 MEASURE AND REPEAT

TOOLS AND CHANNELSYOU HAVE TO USE THEM TO UNDERSTAND THEM

• WEB SITES• BLOGS/MICRO-BLOGS• SOCIAL NETWORKS (FACEBOOK, LINKED-IN,TWITTER)• EVENTS (CREATE YOUR OWN OR HIJACK ONE)• OFF-LINE AND ALTERNATE PUBLISHING• THE MEDIA

DON’T FORGET TO

• MAKE YOURSELF FINDABLE• CONNECT EVERYTHING• CULTIVATE RELATIONSHIPS W/THE PRESS, COMPETITORS, NON-PROFITS, ETC.• DONATE YOUR EXPERTISE TO A CAUSE• DEVELOP A VISIBLE PLATFORM• START AND JOIN CONVERSATIONS

E-mail: futureidentity@ymail.comfutureid@lostile.hu

Web: lostile.hu

BRAND YOU ®