Brand You:
Leadership Styles
AILEEN HORGAN
CNM 2, TRANSITIONAL CARE UNIT,
CORK UNIVERSITY HOSPITAL
MSC HEALTHCARE LEADERSHIP
“The Brand Called You”
Tom Peters (1997)
Advises leaders and professionals to know themselves, understand
their people and internal and external customers.
Leaders need to develop unique and marketable competencies that help them stand out from the crowd and reinvent themselves if
necessary.
Leaders need to become an expert in an area that is not easy to
copy and that adds real value to the organisation.
Be dependable and a supportive colleague and team member.
In short, the leadership brand must have substance.
“One’s life, one’s story is fundamentally
the single most effective tool that any
leader at any level has”
-Howard Garner
Diploma in Nursing
Studies 2004
BSc
Nursing
Science
2005
RGN
CUH 2005-2009
Diploma in Nursing
Management
RGN
CUH
2009-2015
CNM2 Transitional Care Unit
CUH
2015
• Leading an Empowered Organisation (LEO)-
leadership development programme.
• Leading Compassionate Care -development programme for clinical
nurse leaders.
Commitment to My Colleagues
-Marie Manthey 2007
I will accept responsibility for establishing and
maintaining healthy interpersonal relationships
with you and every other member of this team.
I will accept you as you are today, forgiving past
problems and ask you to do the same with me.
I will recognise your contribution to the quality of
our service.
Transitional
Care Unit
• 30 Bedded
unit
• Managed
Service
• Winter Initiative
Leadership Styles
• BLANCHARDS LEADER BEHAVIOUR ANALYSIS
• TUCKMANS TEAM DYNAMICS
• BELBIN REPORT
• BLAKE AND MOUTON
• LEADER BEHAVIOUR ANALYSIS
• Peters, T (1997). The Brand Called You {online}
available at
www.fastcompany.com/28905brand_called_you.
Accessed on March 10th 2017.
• MANTHEY, M (2007). LEADING AN EMPOWERED
ORGANIZATION. CREATIVE HEALTH CARE MANAGEMENT
INC., UNIVERSITY OF LEEDS.
References:
PETERS, T (1997). THE BRAND CALLED YOU {ONLINE} AVAILABLE AT WWW.FASTCOMPANY.COM/28905BRAND_CALLED_YOU. ACCESSED ON MARCH 10TH 2017.
MANTHEY, M (2007). LEADING AN EMPOWERED
ORGANIZATION. CREATIVE HEALTH CARE MANAGEMENT
INC., UNIVERSITY OF LEEDS.