Branded Entertainment Newsletter – Sept. ‘14
Integration Highlights:
Project: Blended (Warner Bros.) Home Video Release Date: August 26, 2014
Opportunity: PRE affected script change to feature Dick’s Sporting Goods as the store where Adam Sandler and
Shaq’s characters work. Watch the Trailer
Project: Gipp ft. CeeLo “Shine Like Gold” Release Date: August 27, 2014
Opportunity: CeeLo and Gipp are seen using their Hello breath sprays before approaching two attractive young
ladies. To support the integration, CeeLo and Gipp each made branded social media posts from their personal accounts.
Watch Here / Instagram Post / Tweet
Film
Project: This is Where I Leave You (Warner Bros.) Theater Release Date: September 19, 2014
Opportunity: A Mercedes-Benz S550 has been established with Tracy (Connie Britton).
Placement Highlights:
Project: Chef (Open Road Films) Home Video Release Date: September 30, 2014
Opportunity: Three Mercedes-Benz vehicles have been placed in the film including a CLS550 and S550 with Inez
(Sofía Vergara) as well as a classic Mercedes-Benz driven by Carl (Jon Favreau).
Continued…
Other TV Shows Featuring PRE Clients Airing this Month: Black-ish (ABC) | Bones (FOX) Brooklyn Nine-Nine (Fox) | Castle (ABC) | Extant (CBS) | Matador (El Ray) | Mistresses (ABC)
Mom (CBS) | Ray Donovan (Showtime) | Scandal (ABC) | Selfie (CW) | The Mysteries of Laura (NBC)
Placement Highlights:
TV
Project: The Blacklist (NBC) Premiere Date: September 22, 2014
Opportunity: A Mercedes-Benz S550 has been established as Raymond’s (James Spader) vehicle along with a GLA45 with Elizabeth (Megan Boone). Various Incipio, Braven and Hello products will be
used throughout the series.
Project: The Big Bang Theory (CBS) Premiere Date: September 22, 2014
Opportunity: An Incipio tablet case is to be used on Penny’s (Kaley Cuoco-Sweeting) tablet and a Braven Mira Speaker is to be displayed in her apartment.
Various Incipio, Braven and Hello products will be used throughout the series.
Project: Scorpion (CBS) Premiere Date: September 22, 2014
Opportunity: Lead characters will be seen using HP monitors, laptops and tablets. Various Incipio, Braven and Hello products will be used throughout the series.
Project: Modern Family (ABC) Premiere Date: September 24, 2014
Opportunity: Continuing our relationship with the show, a Mercedes-Benz ML550 has been provided
for Gloria (Sofía Vergara). Various Incipio, Braven and Hello products will be used throughout the series.