1
5M+ Views Unique Engagement App Installs 9 % 11,000 + • Align the Snap Ads creative with the movie release of Deadpool , which is a featured character in Marvel Contest of Champions. • Place Snap Ads on Discover channels between curated editorial content. • Use Snap Ads’ "swipe up" functionality to let Snapchatters instantly download the game. Strategy • Promote Kabam’s mobile game, Marvel Contest of Champions. • Drive high-value installs for the app. • Reach an engaged audience of gamers on Snapchat. Objective Kabam and Snapchat partnered on a Snap Ads App Install campaign to get every Snapchatter to take part in Kabam’s game, Marvel Contest of Champions. "As Snapchat's beta partner for the App-Install product, Kabam has been able to reach highly engaged gaming audiences on the video sharing platform. We saw that Snapchat users have one of the highest retention metrics in our game, while their monetization ranked Top 3 among all marketing channels." - Jason Zhu, Head of Marketing Partnerships, Kabam Kabam Snap Ads App Install Campaign SUCCESS IN A SNAP Source: Snapchat Internal Data
