THE HEART AND SOUL OF A BRAND

BrandessenceBe

www.brandessencenigeria.com

ELEVATING BRANDS TO NEW HEIGHTS

Prime Advertising Platform to Reach the Youth Market

Brandessence is distributed free of charge in selected top notch places in Lagos and other cities across the

nation and printed bi-monthly (Print) & updated regularly (Online).

DISTRIBUTION NETWORKS:

Lagos, Ibadan, Ogun , Port Harcourt, Benin, Abeokuta, Bayelsa, Aba, Owerri, Abuja, Onitsha, Benin, Warri

etc.

DISTRIBUTION METHODS:

Direct Distribution/Placement to youth. Office Penetration 3,000 copies of each print run is distributed to

strategic opinion leaders, brand owners, young executives and industry leaders, Eateries, Airports, Hospitals,

Private Cabs, BRT buses, Dispatch Riders, Hotels, Bars, Beer Parlours, Street Guerilla Distribution, etc.

It is readily available at all prime magazine stores (Silverbird, The Hub Media Store, Domino Stores, Terra

Kulture, Ikeja Mall, Shoprite)

Traditional Channels: Street Vendors & News Stands placement (Magazine for news enthusiasts)

Online Digital Magazine: This available online. Five Hundred Thousand (500,000) to One

Million(1,000,000) readers and viewers reached via website and social media. 100,000 downloads in

Nigeria and more in Africa.

DISTRIBUTION CHANNELS THROUGH

OUR FREE DIRECT DISTRIBUTION STRATEGY

OUR BRAND TOUCHPOINTS - REACH MORE PEOPLE

We combine sophiscated text treatments

with video, audio, animation, and other

highly interactive elements to create web

experiences that help you bring your

brand, content and offers to life.

* The magazine is available online for

downloads in digital formats (PDFs) on

smartphones, tablets & PC..

* Digital magazines with Interactive content is

also available online.

* We push your content and advert campaign

out across mobile channels - smartphones,

tablets and PC - fast.

NEW WAYS TO ENGAGE

ONLINE DIGITAL ADD ONS

REACH MORE PEOPLE IN MORE WAY

Online Digital Magazines are also shared

via blue tooth and flashshare on mobile

phones, tablets and PC. The youth

understand the use of technology. We

noticed the youth share contents a lot.

Bulk SMS are sent out with download link

access to the magazine-Very effective

solution

We also employ the use of Facebook,

Twitter, Whatsapp, BBM, WeChat, 2Go for

distribution.

NEW WAYS TO ENGAGEOnline Copy of the Magazine is available on the website, www.brandessencenigeria.com.

One of the top online daily brand Magazines amongst young professionals.

Advertisers on Brandessence Magazine will be consistently hyped through our facebook

(with more than 10,000 brand lovers/fans, and Twitter accounts. In addition, facebook ad is

deployed to boost post and pages for wider coverage.

Online partnership with the hippest/most popular blogs/websites to Linda Ikeji, Bella Naija,

Notjustok, 360Nobs, Olorisupergal, Ynaija, TheNet.ng, Pulse.com.ng

The magazine is hyped through promotions on Wazobia FM, Cool FM & Nigerian Info

CONNECT WITH PEOPLE WHO MEAN

THE MOST TO YOUR BUSINESS

ONLINE | MOBILE | TABLET

www.brandessencenigeria.com

Brands & Consumers Converge Here

brandessencenigeria brandessence313

Brandessence Magazine enhances the relationship your

brand and your target audience using a wide range of unique

media touch points. We will work with you to create an

integrated brand experience that’s right for your audience.Be

1. PRINT 2. DIGITAL MEDIA 3. DISTRIBUTION CHANNELS

TARGET AUDIENCEPRIMARY TARGET: YOUNG PROFESSIONALS (25-35)

SECONDARY TARGET: YOUTH, 18 - 24

Our primary target are upwardly mobile young

Nigerians: self-assured, stylish and accompanied,

they are young people who are independent and

set the pace in their areas. These are young people

with purchasing power to get the advertiser’

product.

REACH:

Print Run: 20,000 Copies

Readership: Approx 50,000 per issue

Frequency: Bi-Monthly

Our content will excite and unleash the creative Youths (18- 35):

nature of individuals, as ideas and concepts live inside the mind.

These youths are your clients of tomorrow so build your brand a

home in their hearts and minds

.

Our goal is to make information Small Medium Enterprise (SME):

accessible and affordable to them for growth.

For those that want to create and build world class Idea holders:

brands.

To make them add more value to your Advertising Agencies:

brands.

Some Brands think they already have the Large Scale Businesses:

market; your Brand can die out of ignorance, lack of innovation etc

(as people, time and taste change so also your products and

services need to change to suite the market.

The youth market is a major segment and every brand needs

to harness the enormous potentials of this segment.

This Magazine is structured to benefit the Advertiser!

Brandessence is a knowledge base promotional magazine that collaborate brands and

consumers together by providing information about brands through promotional

content, campaigns, advert, events interviews etc. We specialize in helping brand

owners to grow their business, provide knowledge about brands and re-enforce brand

promises in the minds of your customers.

The goal of brand essence is to connect brands with customers. Our philosophy is to

strategically connect the best, upcoming and most respected brands to the customer in a

way that is targeted, relevant and effective.

The features of our magazine are informative, educative and entertaining.

We help the layman on the street understand the core and essence of a strong brand.

About usBe

WHY ADVERTISE?

1. Our advert rates are cheaper and spans over 2 months

of brand advert campaign.

2. Apart from advertising, we specialize in helping

brand owners to grow their businesses.

3. We provide knowledge about products and services

and re-enforce the brand promises in the minds of the customers.

4. Our approach is built on winning more customers for your products and services.

This is achieved by educating your market target, disseminating relevant and credible

information that invokes purchase.

5. Our goal is to build a home for your brands in the hearts and minds of your

customers. Brandessence Magazine is free, potential customers do not need to buy

our publication to see your advert.

6. We don't just advertise you for colour sake, we speak the language of your product

and services to bring forth emotional attachments and produce brand lovers.

We wish to request through this medium for

partnership with your prestigious organization,

by urging you to partake in this experience by

showcasing your brand (products and services).

In respect to the aforesaid, we have attached our

service rates for your kind consideration. Please

do also note that our rates are negotiable, as we

anticipate an early response from you.

OUR PROPOSAL

ADVERTS PLACED FOR 1YEAR ATTRACTS 25% DISCOUNT

Payment method: Bank transfer, bankers draft, or cheque in favour of

3BROTHERS MEDIA.Account Number: 0012849447Bank: Guaranty Trust Bank

All prices quoted in Nigeria Currency (Naira) Prices exclude VAT.

Payment terms: Invoiced on order. Payment due in

full within 30 days of order.Invoicing takes place 15 days prior to publication

for contracted ads.

Acronyms DPS: Double Page SpreadROP: Read on Page

Print run: 20,000 Per issue

Readership: Approx 50,000 per issue

Demographic: Average age group is 18 - 35.Frequency: Bi-Monthly

Language: English

DISCOUNT

Advert placed for 1 year attracts 25% discount while advert

placed for 2 years attracts 50% discount.

Special Note:

All advert rate positions attracts additional 35% surcharge.

ADVERTISING RATES(1 Issue) (W X H)

Full Page ROP N 300,000 11.693 in x 16.535 in

N 200,000 11.693 in x 3.5 in

Inside Front Cover N 350,000 11.693 in x 16.535 in

Inside Back Cover N 300,000 11.693 in x 16.535 in

N 600,000 11.693 in x 16.535 in

Double Page Spread N 900,000 23.386 in x 16.535 in

Inside Front DPS N 900,000 23.386 in x 16.535 in

N150,000 11.693 in x 8.268 in

N 100,000

1 Insertion Dimensions

N1,000,000 11.693 in x 16.535 in

BrandessenceTHE HEART AND SOUL OF A BRAND

BrandessenceBe

Bottom Strip

Back Cover

½ Page

1/ page

Front Cover

5.827 in x 8.268 in

N250,000 Page Sponsorship N300,000

N150,000 Communication of Brand Essence and Core values N 100,000

Hidden Messages Behind Logos N100,000 Hidden messages behind Taglines/Payoff Lines/Slogan

N100,000

N100,000

4

Profiling

Advert Campaigns Profiling

Famous Logo History

Office: 139B Eti Osa Way, Dolphin Estate, Ikoyi, Lagos, Nigeria

Email: info@brandessencenigeria.com. Website: www.brandessencenigeria.com

BeTHE HEART AND SOUL OF A BRAND

Contact us to find out how we can become the growth engine for your business

MAKE YOUR CONNECTION