How To Become Your Own Brand 6 Week Series by Branding Business Coach Larvetta L. Smith. . What does your business card say about you behind your back? Well, this compelling presentation helps you understand branding and how to be an effective brand evangelist. Visit her at www.larvettaspeaks.com
Welcome to Become Your Own Brand (BYOB) Virtual 6 Week Tele Course Property of Larvetta L. Smith & LarvettaSpeaks.com
Transcript
1. Welcome toBecome Your Own Brand(BYOB)Virtual 6 Week Tele
CoursePropertyofLarvettaL.Smith&LarvettaSpeaks.com
2. Who am I?How much fuel do you put in your brand a month? It
cant runon empty and be expected to drive BUSINESS. "Your
BrandingCoach" Larvetta L. Smith Entrepreneur Business Branding
Coach Radio host of Lets Get Down To Business Motivational
SpeakerPropertyofLarvettaL.Smith&LarvettaSpeaks.com
4. SupermanorWonderwomannever lefthomewithouttheir business
card?What does your business card say aboutyou behind your
back?PropertyofLarvettaL.Smith&LarvettaSpeaks.com
5.
1.Whatisbranding?PropertyofLarvettaL.Smith&LarvettaSpeaks.comBrand
is the PERSONALITY thatidentifies a product, service orcompany
(name, term, sign, symbol, ordesign, or combination of them) andhow
it relates to key constituencies:customers, staff, partners,
investors etc.What is the personality ofyour brand?Where does your
brand live?Eat? Play? Drive?What is youre your personality?What do
people say about you?You are the ambassador of yourbrand
6. 2. WhyBrand? Branding is the visual storefrontof who you
are. It is the visual representation ofyour aspiration in life. It
is a tollfor you to be able to manifest allof your dreams into
reality byfocusing your energy on it. As a man thinketh in his
heart,so is he Proverbs 23:7 James
AllenPropertyofLarvettaL.Smith&LarvettaSpeaks.com
8. 4. IsitOk to bedifferent?You are eitherREMARKABLE or
invisible!- Seth GodlinYour product or service isone of millions!
With so many choices, whyshould a customer choseyours?
Differentiate on: Your people The packaging The guarantees The
brand promotion The special
touchesPropertyofLarvettaL.Smith&LarvettaSpeaks.com
10. 6. Whatmakes a love connection?A business can leavetomorrow
but a brandpeople will follow Think about 3 brands you love What is
the personality of thisbrand? What are some of your
brandsfriends/partners? Starbucks is friends with NakedJuice Apple
is friends with AT&T Nordstrom is friends with Gucci Samsung is
friends with Galaxy Tab L3 Eventeurs is friends
withVerizonPropertyofLarvettaL.Smith&LarvettaSpeaks.com
11. 7. Whoareyou? Who are you? What is yourbrand? If there is
no brand identity, howcan you market? Who is your target? How do
youconnect? Know your competitors. Howcan you be strategic with
yourcompetition What is your marketingmessage? Determine the best
marketingtrend for your business Create your action plan and
aschedule Prepare a detailed budget-10% of your funds forpersonal
marketing- 30% to reach new prospects- 60% to loyal
clients/customersPropertyofLarvettaL.Smith&LarvettaSpeaks.com
12. 8. How canyou buildanawardwinning brand? Business cards,
brochures, direct mail, flyers Connect to Social Media (blogging)
Email marketing (constant contact, mail chimp,etc) Newsletter
Website Design (there are free hosting websites) Links to
complimentary websites (free) (intuit,wix) Develop a youtube
channel Google, facebook ads Promotional giveaways (T-shirts, pens,
etc) Becoming a board member on a specificorganization Send out
special mailers to customers, clients forBirthdays, holidays,
anniversaries Organize an event on meetup Signage at event Host a
radio or TV show (integrate Youtube.com)
PRPropertyofLarvettaL.Smith&LarvettaSpeaks.com
13. 9. YOUarethebest evangelist!You is YOU OPERATING
UNCONVENTIONALLY! If you are the master of your destiny, then you
cancreate unlimited opportunities for yourself. Being a master at
connecting! Be ready to seize the opportunity translate into $$$!
Utilizing the media, social media, blogging, video, textmessaging,
Groupon, reality TV etcWhat is your 9 sec brand
pitch?PropertyofLarvettaL.Smith&LarvettaSpeaks.com
14. How doyou communicateyourbrand?Deliver the most powerful
and concise description of you, yourcompany and it products
Elevator PitchThe Five Ws What does your company do? Whom does your
company do it for? Why do they do what they do? Why is our company
different? What is your
company?PropertyofLarvettaL.Smith&LarvettaSpeaks.com