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If you’d like to learn more about me and how I can help you build
an ONLINE Empire that will allow you to (help me!) CHANGE the world, let’s visit. Call me NOW.
Ronald Earl Wilsher
281.395.1000 c
Lead Instigator! and Disruptor! at Wilsher Media Group
@RonaldWilsher
© 2014 Wilsher Media Group
Call or text me now and I’ll send you a
FREE copy of my eBook titled:
281.395.1000
© 2014 Wilsher Media Group
Don’t forget to include your name and email address!
What matters most to you?
How do
How do you most want to be remembered?
© 2014 Wilsher Media Group
Have you ever asked yourself,
“Why am I here?” How do
© 2014 Wilsher Media Group
What I’m about to share with you is very
SIMPLE but it’s not easy
because you must be willing to
CHANGE the way you think.
© 2014 Wilsher Media Group
“If you don’t like change, you’re going to like
IRRELEVANCE even less.”
~General Eric Shinseld
© 2014 Wilsher Media Group
My #1 goal for you in this presentation is very simple.
I want you to THINK
in a different way about how you live your life and…
HOW YOU MAKE MONEY. © 2014 Wilsher Media Group
I’m gonna show you how I’ve built a very lucrative business that allows me to control my most valuable asset.
© 2014 Wilsher Media Group
What is that?
My time.
But even more importantly for you, I’m gonna show you how you
can do the same thing.
© 2014 Wilsher Media Group
Are you ready?
There’s only one thing that will determine whether you get anything
you want in life and that’s one thing is:
How bad do you really want it?
© 2014 Wilsher Media Group
MINDSET is your best asset.
Or your worst.
© 2014 Wilsher Media Group
REMEMBER, it’s…
© 2014 Wilsher Media Group
THINK and Grow Rich™
Once you stop looking for the magic and realize YOU are the magic,
EVERYTHING starts to get better real fast.
© 2014 Wilsher Media Group
Everything you need to live your
WILDEST DREAMS you already have?
Inside.
© 2014 Wilsher Media Group
Did you know that you possess a
CERTAIN SKILL that no one in the
HISTORY of the WORLD has ever had?
© 2014 Wilsher Media Group
Did you know that the courage to use that skill is the absolute key to you living your
destiny and having
EVERYTHING you desire?
© 2014 Wilsher Media Group
What is that skill?
© 2014 Wilsher Media Group
The ability (and courage!) to be
YOU. © 2014 Wilsher Media Group
Develop the courage to be
WHO YOU ARE and become your own
competitive advantage.
© 2014 Wilsher Media Group
No one had ever seen the
WORLD through your eyes.
© 2014 Wilsher Media Group
© 2014 Wilsher Media Group
You deserve
EVERYTHING you desire
as long as you’re willing to work for it.
Go ahead and read that again. I’ll wait.
If you’re pressed for time, go to slide #162 for the (3) three most important things you can do
NOW to build a powerful
PERSONAL BRAND. (and own your time!)
© 2014 Wilsher Media Group
Before we go any further, please let me say…
© 2014 Wilsher Media Group
If you’re happy with your
CURRENT RESULTS, you can leave now.
Buh-bye & gooooooood day!
© 2014 Wilsher Media Group
(Thanks for coming and keep doin’ what you’re doin’.)
Still with me? Good.
Let’s roll!
© 2014 Wilsher Media Group
(You’re my hero, Mr. Beamer.)
I’ve got some REALLY
good news for you.
© 2014 Wilsher Media Group
Terms you won’t hear me use during this presentation:
1. Sales cycle 2. Cold call
3. Customer acquisition 4. Follow up
5. Sales appointment 6. Prospecting or prospect
7. Core competency 8. Close or closing ratio
9. Overcoming objections 10. Sales funnel
11. Which one is better for you?
© 2014 Wilsher Media Group
© 2014 Wilsher Media Group
3 Steps to a powerful
PERSONAL BRAND
1. Register your PERSONAL name as a .com
2. Set up a CUSTOM Landing Page and/or Blog
3. Develop a double opt-in email list
Always follow your
HEART.
(but don’t forget to take your brain.)
© 2014 Wilsher Media Group
You have a brilliant mind.
Use it and be AMAZED!
© 2014 Wilsher Media Group
How brilliant?
Consider this…
© 2014 Wilsher Media Group
In Scientific American, Northwestern psychologist Paul Reber explains it like this:
“The human brain consists of about one billion neurons. Each neuron forms
about 1,000 connections to other neurons, amounting to more than a TRILLION connections.
If each neuron could only help store a single memory, running out of space would be a problem. You might have only a few gigabytes of storage space, similar to the space in an iPod or USB flash drive. Yet neurons combine so
that each one help with many memories at a time, exponentially increasing the brain’s memory storage to something closer to 2.5 petabytes. Or a million
gigabytes. For comparison, if your brain worked like a digital video recorder in a
television, 2.5 petabytes would be enough to hold three million hours of TV shows. You would have to leave the TV running continuously for more than
300 years to use up all that storage.” © 2014 Wilsher Media Group
You have a brilliant mind.
Did I mention that?
© 2014 Wilsher Media Group
Passion is very
ATTRACTIVE.
What are YOU passionate about?
© 2014 Wilsher Media Group
© 2014 Wilsher Media Group
Always lead with your
PASSION! Passion is VERY attractive.
Did I mention that?
Until you’ve found something you’re willing to die for,
you’ve not yet
BEGUN TO LIVE.
© 2014 Wilsher Media Group
The two most important days of your life?
1. The day you’re born.
2. The day you find out why.
© 2014 Wilsher Media Group
© 2014 Wilsher Media Group
There are two very basic and FUNDAMENTAL PRINCIPLES
I’d like to share with you…
© 2014 Wilsher Media Group
Once you FULLY understand these two principles,
the way you live your life and how you make money
will drastically change for the better.
GURANTEED.
© 2014 Wilsher Media Group
ATTRACT and ENGAGE is better than
CHASE and CONVINCE.™
Go ahead and read that again. I’ll wait.
© 2014 Wilsher Media Group
The higher your EXPERT STATUS the less you have to negotiate.™
© 2014 Wilsher Media Group
Your ability to ‘Attract and Engage’ is directly related to your ‘Expert Status’
and PERSONAL brand equity.
Rule #1 Simplify
© 2014 Wilsher Media Group
3 Simple Rules I Follow
Rule #2 Simplify More Rule #3 When in doubt, repeat Rule #1 & Rule #2
SIMPLE and FUN is better than
COMPLICATED and BORING.
© 2014 Wilsher Media Group
Simple
© 2014 Wilsher Media Group
Not so much
© 2014 Wilsher Media Group
© 2014 Wilsher Media Group
After all, when was the last time someone told you to
“Yahoo” that?
© 2014 Wilsher Media Group
When your name BECOMES A VERB
you’ve done a very good job of branding yourself.
© 2014 Wilsher Media Group
Genius is the ability to make the complicated
SIMPLE.
© 2014 Wilsher Media Group
SIMPLICITY is the ultimate sophistication.
© 2014 Wilsher Media Group
Refine Simplify Repeat
© 2014 Wilsher Media Group
You want people to give you $$?
Simplify their life!
© 2014 Wilsher Media Group
Change? You have two options
© 2014 Wilsher Media Group
Change voluntarily or
be forced to change.
© 2014 Wilsher Media Group
The former is much less painful
and a lot more fun!
© 2014 Wilsher Media Group
Change is not mandatory.
Survival is optional.
There are some fundamental and very profound changes happening that will forever alter the way we do business and the way
we live our life.
© 2014 Wilsher Media Group
© 2014 Wilsher Media Group
You can either ignore them and die or
embrace them and thrive.
Your choice.
That’s the way we’ve always done it is the key that unlocks the door to
IRRELIVANCE and
OBLIVION. © 2014 Wilsher Media Group
The internet has ushered in the most profound
CHANGE
since the
Industrial Revolution. © 2014 Wilsher Media Group
And also the biggest
REDISTRIBUTION OF WEALTH
we will see in our lifetime.
© 2014 Wilsher Media Group
What change am I talking about?
© 2014 Wilsher Media Group
© 2014 Wilsher Media Group
You now have global
ACCESS to the masses.
© 2014 Wilsher Media Group
Once you understand the
PROFOUND implications of this reality
and how is can impact your personal wealth,
you won’t sleep for a month.
What exactly are you
DOING with YOUR access?
© 2014 Wilsher Media Group
Two things you may want to
consider…
© 2014 Wilsher Media Group
© 2014 Wilsher Media Group
Reality #1
For the first time in history, the CONSUMERS
of the news have now become the PRODUCERS
of the news.
Think about that for a second.
© 2014 Wilsher Media Group
Massive Power Shift
Consumers Lame Stream Media
© 2014 Wilsher Media Group
All the gatekeepers have been
REMOVED.
We no longer have to (blindly) accept the opinion
of the state run media.
© 2014 Wilsher Media Group
All the rules are off. We now have the ability to
MAKE OUR OWN RULES.
Are you ready?
© 2014 Wilsher Media Group
You now OWN the media.
What are you doing with it RIGHT NOW?
The new office… © 2014 Wilsher Media Group
© 2014 Wilsher Media Group
Ya gotta get ya some! © 2014 Wilsher Media Group
© 2014 Wilsher Media Group
You not only OWN the media
You ARE the media
How waykewl! is that?
© 2014 Wilsher Media Group
Ever heard of YouTube? 100 hours PER MINUTE
of video be uploaded to YouTube
7 BILLION Hours of video is watched on YouTube
EVERY MONTH
© 2014 Wilsher Media Group
Reality #2
We now have the younger generation fast taking positions of responsibility and leadership.
If you don’t start communicating with them they way they want to be communicated with, you and your company will become
obsolete.
Period.
What if Personal Branding
and Social Media
was totally different than what you’ve heard?
© 2014 Wilsher Media Group
What if it was a lot more SIMPLE and FUN than you thought?
© 2014 Wilsher Media Group
If you understand the following, you’ll be a quantum
leap ahead of the vast majority of your competition.
© 2014 Wilsher Media Group
It’s more important to understand the psychology of the New Media than it is to
understand the technology of the New Media.
© 2014 Wilsher Media Group
© 2014 Wilsher Media Group
Here’s a fun little visual for you:
Can you see the arrow?
© 2014 Wilsher Media Group
© 2014 Wilsher Media Group
Kinda difficult to miss now, eh?
If you continue to THINK
the way you’ve always thought, you’ll continue to get
what you’ve always got. © 2014 Wilsher Media Group
Is that enough? Are you happy with
your current results?
© 2014 Wilsher Media Group
© 2014 Wilsher Media Group
Are you being heard?
© 2014 Wilsher Media Group
“The single biggest problem with communication is the illusion that
it’s taken place...”
~George Bernard Shaw
© 2014 Wilsher Media Group
ENGAGEMENT is the new promotion.
© 2014 Wilsher Media Group
MINDSHARE is the new
market share.
© 2014 Wilsher Media Group
So what’s the biggest mistake
I see people making online?
© 2014 Wilsher Media Group
They’re treating the NEW MEDIA just like the
OLD MEDIA.
© 2014 Wilsher Media Group
Buy my stuff! Buy my stuff! Buy my stuff!
Please don’t do that.
© 2014 Wilsher Media Group
The NEW Media is not PUSH
It’s Listen and Engage BIG difference!
© 2014 Wilsher Media Group
Return on Influence is the new
ROI.
© 2014 Wilsher Media Group
3 Steps to a powerful
PERSONAL BRAND
1. Register your PERSONAL name as a .com
2. Set up a CUSTOM Landing Page and/or Blog
3. Develop a double opt-in email list
© 2014 Wilsher Media Group
What is “Personal Branding”? How can you build your
BRAND to make more money and
have more fun NOW?
© 2014 Wilsher Media Group
A brand is a collection of
PERCEPTIONS in the mind of the consumer.
© 2014 Wilsher Media Group
Your brand is everything and PERCEPTIONS
are 90 percent of a brand.
• Arouse Emotion! • Ignite Passion! • Echo Reliability! • Have Meaning!
Purpose of a BRAND
© 2014 Wilsher Media Group
Does any of this happen when someone says YOUR name or
sees YOUR business?
© 2014 Wilsher Media Group
Your Personal Brand equals your
Personal Reputation.
© 2014 Wilsher Media Group
A Short Course in
Personal Branding
© 2014 Wilsher Media Group
© 2014 Wilsher Media Group
© 2014 Wilsher Media Group
© 2014 Wilsher Media Group
© 2014 Wilsher Media Group
© 2014 Wilsher Media Group
So you must ask yourself two questions…
© 2014 Wilsher Media Group
1. How much is it WORTH to me ?
2. How much am I willing to INVEST ?
Big corporations have understood the power of
BRANDING and have used it to
ATTRACT people to buy their products
and services for years. © 2014 Wilsher Media Group
© 2014 Wilsher Media Group
“A BRAND is more than a name or a logo – it’s a promise and a contract with every customer with whom you are dealing. If people feel that your offering does not live up to what they expect from the BRAND, they’ll stop buying.”
~Sir Richard Branson
It’s a new BRAND world!
© 2014 Wilsher Media Group
© 2014 Wilsher Media Group
Individuals as BRANDS?
“We must look at ourselves as a company with our own intellectual balance sheet and as a BRAND
name. We must invest ourselves and market ourselves.”
~Jonas Ridderstrale & ~Kjell Nordstom | Funky Business
© 2014 Wilsher Media Group
Yes YOU as the BRAND!
© 2014 Wilsher Media Group
Visibility is better than exposure and creates
OPPORTUNITY.
© 2014 Wilsher Media Group
What’s the SINGLE most important thing you can do NOW
to start building or to enhance your
PERSONAL brand?
Register and secure your
PERSONAL name as a dot com.
© 2014 Wilsher Media Group
Is there anything more
VALUABLE than your name?
© 2014 Wilsher Media Group
Your PERSONAL name is the single most
VALUABLE piece of digital real estate
you may ever own. © 2014 Wilsher Media Group
Your PERSONAL name is the very foundation of
EVERYTHING you do online and the key to
building your personal
ONLINE EMPIRE.
© 2014 Wilsher Media Group
Think of any famous person…
© 2014 Wilsher Media Group
What is THEIR .com?
© 2014 Wilsher Media Group
GeorgeStrait.com LouisVuitton.com
Elvis.com KateSpade.com
Reba.com RonaldWilsher.com™
© 2014 Wilsher Media Group
Are you starting to understand what I’m
saying here?
© 2014 Wilsher Media Group
KathrynCWheat.com CindyGarbs.com
HeidiBridwell.com DavidBamberg.com
GretchenTButler.com TedLukeman.com
A few more famous people…
Advantages of registering your
PERSONAL name and using it as
your web site & email address.
© 2014 Wilsher Media Group
1. Immediately raises your EXPERT status. 2. Your email address is now very easy to remember. 3. Business cards, flyers, etc. never become outdated. 4. Build your OWN brand equity every time you send an email. 5. Use any ISP and never have to change your email address
again. 6. You now have the PERFECT URL when you decide to develop
your CUSTOM Landing Page, Blog, etc. 7. People get to say your NAME every time to give out your email
address or send an email.
I like people saying my name.
How about you? © 2014 Wilsher Media Group
Here’s what I suggest you do now: Go to: WilsherMedia.com
(My affiliate account through GoDaddy)
Register and secure your PERSONAL name. (Currently: $24.99 per yr.*)
*Ask me how to get your FREE (10) ten year registration!
© 2014 Wilsher Media Group
If you register through WilsherMedia.com,
I’ll also include a FREE (30) thirty minute Personal Branding Session.
($150 value!)
Call me NOW at:
281.395.1000 (c)
© 2014 Wilsher Media Group
After you register and secure your PERSONAL name, here’s what I suggest
you do next: Set up a CUSTOM landing page with a LINK to all your Social
Media sites, company site(s), email list, etc.
Example here:
RonaldWilsher.com™ © 2014 Wilsher Media Group
© 2014 Wilsher Media Group
© 2014 Wilsher Media Group
Even if you already have a company web site, I still HIGHLY recommend you secure your
PERSONAL name and set up a CUSTOM landing page.
Example @ RonaldWilsher.com™
© 2014 Wilsher Media Group
Always lead with your BEST asset
YOU!
“To be nobody but yourself in a world which is doing its best, night and day, to make you everybody else means to fight the hardest battle which any human being can fight...”
~E. E. Cummings
© 2014 Wilsher Media Group
Brand YOU is better than
brand company. © 2014 Wilsher Media Group
If you’re not
BRANDING YOURSELF you can rest assured that
someone else is doing it for you.
© 2014 Wilsher Media Group
Are you happy about that?
“ In today’s wired world, you’re either distinct or extinct. You survive, thrive
and triumph by staying connected and enhancing your BRAND.”
~Tom Peters | In Search of Excellence
Enhance your BRAND!
© 2014 Wilsher Media Group
What is “Social Media?” How can you use it NOW to:
Ø Build your brand
Ø Attract more business Ø Have more fun!
© 2014 Wilsher Media Group
Is it really necessary to the success
of your business?
© 2014 Wilsher Media Group
Social Media
Let me repeat from earlier…
© 2014 Wilsher Media Group
“The psychology of the new media is more important to understand than the
technology of the new media.”
Social Media is not a necessity (yet!)
but it IS a huge OPPORTUNITY.
(For smart people!)
© 2014 Wilsher Media Group
© 2014 Wilsher Media Group
Consider this first:
Without a well defined PERSONAL BRAND,
Social Media is nothing more than entertainment.
Very important to understand!
© 2014 Wilsher Media Group
Social Media equals
STARTING a CONVERSATION Whoever starts the most conversations
has the most fun. (And makes the most $$!)
© 2014 Wilsher Media Group
Social Media is an online version of
real life.
Translation?
© 2014 Wilsher Media Group
It’s just a big party!
© 2014 Wilsher Media Group
Facebook: 1+ BILLION users Twitter: 500+ million users
YouTube: 4 billion + views per day LinkedIn: 300+ million users Pinterest: 150+ million users Google+: 500+ million users
*All numbers are estimates
Popular Social Media Sites
© 2014 Wilsher Media Group
People do business with
PEOPLE not companies.
© 2014 Wilsher Media Group
It’s difficult to outsource PERSONALITY.
© 2014 Wilsher Media Group
The Ultimate Equation
Added Value +
Pure Intent
DIVINE PROSPERITY
© 2014 Wilsher Media Group
Adding value is the real secret to removing yourself from the
time = $$ equation.
© 2014 Wilsher Media Group
Building an attractive Personal Brand
and using the power of Social Media
is one of the best ways I know to ADD VALUE to the planet.
© 2014 Wilsher Media Group
After you secure your PERSONAL name, the value of your PERSONAL
email list can’t be overstated.
Email list = COD (CASH on Demand!)
© 2014 Wilsher Media Group
Your PERSONAL email list is your
Rolodex of the
New Brand World.
A personal email list allows you to keep your name and face in front
of everyone you know and meet.
Powerful IMPRESSIONS
at will. © 2014 Wilsher Media Group
You must be SEEN to SELL
and your PERSONAL
email list is one of the most powerful ways I know to be seen.
© 2014 Wilsher Media Group
© 2014 Wilsher Media Group
I suggest you use an email management system that will not only allow you to automate
the sign-up process but will allow you to BRAND your forms.
I use MailChimp.com
“As any Internet marketer will tell you, nothing is more important than building your own email list. I use MailChimp to manage mine. It has a super easy-to-use interface,
great analytics and is 100 percent reliable…”
© 2014 Wilsher Media Group
~Michael Hyatt
PLATFORM Getting Noticed in a Noisy World
My email list is called my
Waykewl! Friends List™
I can’t even begin to tell you how important it’s been in building my PERSONAL Brand and
ONLINE Empire.
(Watch for: WaykewlTribe.com!)
© 2014 Wilsher Media Group
You can join my
Waykewl! Friends List™ @
RonaldWilsher.com™
I’d be honored.
© 2014 Wilsher Media Group
© 2014 Wilsher Media Group
BRAND EQUITY and
SOCIAL CAPITAL are fast becoming the currency
of the NEW BRAND world.
Let’s summarize…
Three simple steps to building a powerful
PERSONAL BRAND
NOW… © 2014 Wilsher Media Group
Step 1
Go to: WilsherMedia.com and register your PERSONAL
name as a dot com NOW.
© 2014 Wilsher Media Group
Step 2
Go to: BrandingForHumans.com™
and order your Custom Landing Page NOW.
Or call me @ 281.395.1000 © 2014 Wilsher Media Group
© 2014 Wilsher Media Group
© 2014 Wilsher Media Group
Step 3
Go to: MailChimp.com and start your PERSONAL email list NOW.
You have now just set yourself apart from
the vast majority.
Remember! Simple and fun is better than
complicated and boring.
CONGRATULATIONS!
© 2014 Wilsher Media Group
“You can’t be a serious innovator unless and until you are ready, willing, and able to seriously
PLAY. ‘SERIOUS PLAY’ is not an oxymoron; it’s the essence of
innovation.”
~Michael Schrage | Serious Play
Play time is NEVER over!
© 2014 Wilsher Media Group
© 2014 Wilsher Media Group
Life is like the LOTTERY
You can’t win if you don’t PLAY!
© 2014 Wilsher Media Group
EMPIRE BUILDING
requires
COURAGE and PATIENCE (and persistence!)
© 2014 Wilsher Media Group
You are the director, producer and star of your own show
and it's always
SHOWTIME!
© 2014 Wilsher Media Group
Legacy is the new
CURRENCY.
20 years old = 21,170 left 30 years old = 17,520 left 40 years old = 13,870 left 50 years old = 10,220 left
How many days do YOU have left?
28,470 days = 78 Years
© 2014 Wilsher Media Group
© 2014 Wilsher Media Group
“We only have a short time to live, so it’s
essential to do things that are worthwhile
and to do them now.”
~Lord Baden-Powell
© 2014 Wilsher Media Group
There ain’t no future in the past.
LIFE STARTS NOW
and there are no ordinary moments.
© 2014 Wilsher Media Group
You now own the media.
What ya doing with it?
© 2014 Wilsher Media Group
What are YOU afraid of?
© 2014 Wilsher Media Group
Remember!
“Change is not mandatory.
Survival is optional...”
~W. Edwards Deming
© 2014 Wilsher Media Group
The secret is YOU
are the secret! Now you know.
© 2014 Wilsher Media Group
You deserve
EVERYTHING you desire.
As long as you’re willing to work for it.
Remember!
© 2014 Wilsher Media Group
© 2014 Wilsher Media Group
“The only thing you’re ever gonna learn from playing it safe
is what it feels like to watch somebody else have all the
fun…”
© 2014 Wilsher Media Group
If you love someone,
GO TELL THEM NOW.
You may never get another chance.
© 2014 Wilsher Media Group
I hope you enjoyed the show and I hope I got you to use your brilliant mind and to
THINK.
© 2014 Wilsher Media Group
I hope I also got to you REALIZE
what an amazing person you really are.
© 2014 Wilsher Media Group
In the words of the immortal Nike:
Just do it! You can correct something, you can’t correct nothing!
© 2014 Wilsher Media Group
© 2014 Wilsher Media Group
© 2014 Wilsher Media Group | All Rights Reserved
If you’d like to learn more about me and how I can help you build an ONLINE Empire that will allow you to (help me!) CHANGE the world,
let’s visit. Call me NOW.
Ronald Earl Wilsher
281.395.1000
RonaldWilsher.com™ BrandingForHumans™