Branding Guide
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moriahriona.com
P A C K A G E S | S E R V I C E S | I N F O
you’re a lady on a missionA O N E - W O M A N S H O W
A high heel wearing, evernote wielding, force to be reckoned with. You’ve got a dream in
your heart and business on the brain. You’ve got a gift. It’s your passion. And you’ve been
doing the work, the hard work, that turns passion and dreams into a rewarding career. Girl,
you’ve got hustle.
That’s why you’re here.
You’re ready to make that dream shine. You’re ready to take that gift and wrap it up in a
designer box with a big satin bow so everyone can see how awesome it truly is. You know
you need branding worthy of your passion. Worthy of your business. Worthy of you.
That’s why I’m here.
table of contents
About
The Expereince
How to Book
Visual Branding
Website Design
Brand Photography
Brand Mentorship
The Ultimate Branding Experience
FAQ
Policy
Contact
4
5
6
9
15
20
25
28
31
32
33
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ABOUT
H E Y G I R L !
i’m moriah
I’m your visual branding BFF, an award-winning graphic
designer and I’m legitimately obsessed with your success.
I’m also a proud military wife. Loving #boymom. Unapologetic
feminist. And yes — totally out-numbered at home!
Which is why it’s my mission to even the score by collaborating
with gorgeous superwomen (just like you!) who are hustling
hard and revolutionizing the world with their talents.
Not gonna lie… Best. Job. In. The World.
Want to know more?
M E E T M O R I A H > >
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THE EXPERIENCEa unique process dedicated to you
You’re a busy lady and you don’t have time to waste. Why wait months
and months for your new custom branding or website?
With my streamlined and comprehensive creative process, I take on one
client at a time and turn around your visuals in a matter of days —
so you can get back to doing your boss lady thing, with more confidence
and style — fast!
Even better, you get my undivided attention during your experience —
because I will ONLY be working on your project.
I book first come, first serve. So get in touch asap to book your experience!
I W A N T I N ! > >
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READ THIS GUIDE, WHICH IS JAM-PACKED WITH INFO ABOUT MY
BRANDING SERVICES AND PRICING.
CONTACT ME VIA MY WEBSITE INQUIRY FORM. TELL ME ALL ABOUT YOUR
BIZ (EVEN IF IT ’S JUST A DREAM AND A SKETCH ON A COCKTAIL NAPKIN)
— FEEL FREE TO GUSH!
CHOOSE YOUR EXPERIENCE. BRANDING SERVICES CAN STAND ALONE
— BUT WORK EVEN BETTER IN TANDEM. I ’VE EVEN CREATED A COUPLE
OF PACKAGES THAT INCLUDE MY MOST POPULAR SERVICES (WITH A
SAVINGS, FOR YOU — WOOT!)
SIGN YOUR CONTRACT. LET’S MAKE THIS THING OFFICIAL!
PAY YOUR NON-REFUNDABLE RETAINER.
POP THE BUBBLY! YOU’VE JUST BECOME A MORIAH RIONA BOSS LADY.
how to book
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| I N H E R O W N W O R D S |
Oh man2there’s not enough words to express how thankful I am...
to have had a Brand Intensive with Moriah! I went in thinking,
okay tell me what I already know — and that wasn’t the case at all!
We dug deep into branding and I learned a lot! From learning my
WHY to nailing down my ideal client. I’ve made some must have
changes and I can’t wait to see where it will take me!
Moriah is so laid back and easy to talk with, I’ll be recommending
her to everyone i know, thank you so much!!!”
S H A Y L A V E L A Z Q U E Z
Shayla Velazquez Photography
“
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a la carteBRANDING SERVICES
>> LOGO + BRANDING
>> WEBSITE DESIGN
>> BRAND PHOTOGRAPHY
>> STRATEGY + COACHING
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A LA CARTE SERVICES
Visual BrandingGirl, lemme repeat: Your brand isn’t just a logo you slap on your site.
Your brand stands for everything your business is. Everything. It
communicates who you are, what you do, why you do it and why YOU.
And when you have a solid brand …
» YOU EFFORTLESSLY CAPTURE THE HEARTS
OF YOUR TARGET AUDIENCE
» YOU TRANSFORM INTO A MAGNETIC BOSS LADY
LEADER — THAT REJECTS NONSENSE LIKE PLAYING
SMALL AND HIDING IN THE SHADOWS
» IT BECOMES AN ABSOLUTE CINCH TO SUCCESSFULLY
MARKET YOUR BIZ — ‘CUZ YOU KNOW YOUR VALUE,
WORTH AND THE SPECIAL SOMETHING-SOMETHING
THAT SETS YOU APART FROM THE CROWD
» YOU SET YOURSELF UP FOR SUSTAINABLE SUCCESS
Yes. It’s that important.
You need to do some serious brand soul searching to lay a solid foundation
that will then direct your brand visuals — and I’m gonna help you every
step of the way …
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| I N H E R O W N W O R D S |
She somehow translated all the words and feelings I wanted
for my brand into the perfect color palette and logo. I love her
insight and creativity even more over time — the longer I have
my brand the more I realize how accurately it speaks to the
layers of what I offer my clients.”
M A N D Y S T R A I G H T
Interior Designer
I am so in love with my logo and branding from Moriah.2
“
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Visual Branding
RESEARCH + INSPIRATION
Exploratory Brand Homework
Production Meeting // 20 min Skype
Private Pinterest Board Collaboration
LOGO + BRANDING
Mood Board // 1 revision
Color Palette // 1 revision
Font Recommendation
Main Logo // 3 concepts // 2 revisions
Secondary Logo // 1 revision
Submark or Watermark // 1 revision
1 Brand Pattern or Design Element
PREMIUM BRAND COLLECTION 3,000
PRINT + COLLATERAL
Business Card // 1 revision
Note Card or Letterhead // 1 revision
Thank You Card // 1 revision
Sticker or Stamp Design // 1 revision
BENCHMARK
Brand Board
Style Guide // 6 page PDF
Brand Launch Meeting // 45 min Skype
Video Recording of Brand Launch Meeting
1 W E E K
D E T A I L S
Project fee is for design services only. Printing and production costs are not included.
A LA CARTE SERVICES
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Visual Branding
RESEARCH + INSPIRATION
Exploratory Brand Homework
Production Meeting // 20 min Skype
Private Pinterest Board Collaboration
LOGO + BRANDING
Mood Board // 1 revision
Color Palette // 1 revision
Font Recommendation
Main Logo // 3 design concepts // 2 revisions
Secondary Logo // 1 revision
MINI BRAND COLLECTION 2,500
BENCHMARK
Mini Brand Board
Mini Style Guide // 3 page PDF
Brand Launch Meeting // 20 min Skype
3 D AY S
D E T A I L S
Project fee is for design services only. Printing and production costs are not included.
A LA CARTE SERVICES
Visual BrandingADD-ON SERVICES
T U R N A R O U N D
SOCIAL + MEDIA
Media Kit or Price Guide // 6 page PDF // 2 revisions
Facebook Profile + Cover Images // 1 revision
Instagram Post Templates // 3 designs // 1 revision
Instagram Stories Templates // 6 designs // 1 revision
Email Signature // 1 revision
997
CUSTOM PROJECTS
Have a unique design project in mind? Contact the studio
to discuss!
A LA CARTE SERVICES
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Visual BrandingTHE PROCESS
R E S E A R C H
You do a little homework. I do some research. We share a private pin
board. We start dreaming up — and scheming up — your new brand.
S T Y L E
I create a moodboard and color palette.
You say “this is sooo me!”
L O G O
I design 3 original logo concepts. You choose your fav — and get 2 rounds
of revisions to make sure it’s perfect.
B R A N D I N G
Based on your fab new logo I create and curate supporting brand visuals.
May include alternate logos, watermarks, fonts, patterns or graphics.
C O L L A T E R A L
Now that your visuals are established it’s time to design your collateral.
May include business card, stationery, social media graphics or media kit.
B E N C H M A R K
Get ready to pop the bubbly — it’s launch time! I’ll create a brand board and
style guide to help you share your new brand identity with the world.
A LA CARTE SERVICES
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custom website designH E R E ’ S T H E T H I N G , F R I E N D . . .
Y O U R W E B S I T E I S Y O U R B U S I N E S S ’ V I R T U A L H O M E
So set the table with your fine china. Crack the cork on your best
bottle of wine. And lay out the plush guest towels.
Your visitors are knocking and it’s time to rock their socks with a
website that...
» INSTANTLY BUILDS TRUST AND NURTURES
A RELATIONSHIP WITH YOUR AUDIENCE
» POSITIONS YOUR BIZ AS THE ONE (AND ONLY)
» HUSTLES HARD ON YOUR BEHALF AND
CONVERTS LIKE AN ABSOLUTE BEAST
Oh yeah, girl. CONVERSIONS. ‘Cuz that’s what your website is really
about: Turning browsers into clients.
And together, the two of us have the heart, strategy and branding
prowess to make your website a force to be reckoned with.
A LA CARTE SERVICES
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| I N H E R O W N W O R D S |
She stayed on schedule, she was so communicative, her
designs were so beautiful and so fitting for my company, she
was always so enthusiastic and just as excited and passionate
about the project as I was. I’m just thrilled that I found her. I
have not a single negative thing to say about my experience
with her. It was incredible from start to finish!”
S T E F A N I C I O T T I
Stefani Ciotti Photography
She killed it. On all aspects.“
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RESEARCH + INSPIRATION
Web Design Homework
Website Audit + Strategy Session// 60 min Skype
Production Meeting // 20 min Skype
Private Pinterest Board Collaboration
WEBSITE
5 Page Site Design // Home, About, Galleries,
Info, Contact
2 Multi-view Canvas Sections
1 Subpage Design // Gallery style
BLOG
1 Blog Main Page Design
1 Blog Post Page Design
PREMIUM WEBSITE 5,500
COMPATABILITY
2 Rounds of Revisions for site
1 Desktop version of all pages listed above
1 Mobile version of all pages listed above
Designed for Showit // Not compatible with any
otherwebsite platform
LAUNCH
Full Service Design File Installation + Launch
Website Launch Meeting // 45 min Skype
Video Recording of Launch Meeting
Complimentary Website Updates // 1 hr,
30-60 days post launch
2 W E E K S
custom website design
D E T A I L S
Project fee is for design services only. Domain registration, website hosting, and Showit subscription are not included.
A LA CARTE SERVICES
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RESEARCH + INSPIRATION
Web Design Homework
Website Audit + Strategy Session// 30 min Skype
Production Meeting // 20 min Skype
Private Pinterest Board Collaboration
WEBSITE
1 Main Single Page site design
5 Main canvas sections // Home, About, Galleries,
Info, Contact
1 Subpage Design // Gallery style
BLOG
1 Blog Main Page Design
1 Blog Post Page Design
MINI WEBSITE 4,500
COMPATABILITY
1 Round of Revisions for site
1 Desktop version of all pages listed above
1 Mobile version of all pages listed above
Designed for Showit // Not compatible with any
other website platform
LAUNCH
Design File Hand-off // for client DIY installation
Website Launch Meeting // 20 min Skype
1 W E E K
custom website design
D E T A I L S
Project fee is for design services only. Domain registration, website hosting, and Showit subscription are not included.
A LA CARTE SERVICES
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custom website designTHE DETAILS
P R E M I U M V S . M I N I
The main difference between the two website choices are the
number of pages.
The Premium Website includes 5 main pages (with an additional
page design for blog home, blog post, and gallery — you’ll end up with
8 page designs total).
The Mini Website is a “Single Page” scrolling site — where the main
content of the site is housed on one single page, broken into 5 sections,
called “canvases.” (The Mini Website also includes additional page
designs for blog home, blog post, and gallery — you’ll end up with 4
page designs total).
The choice comes down to your personal preference — and how
much content you need to share. Another thing to note: it is generally
accepted that websites will perform better with multiple pages (as
opposed to the single scrolling style) for SEO. This is simply because
there is more “info” for the search engine to crawl.
E X A M P L E O F A P R E M I U M ( 5 - P A G E ) W E B S I T E > >
E X A M P L E O F A M I N I ( S I N G L E P A G E ) W E B S I T E > >
A LA CARTE SERVICES
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brand photographyREADY TO GIVE YOUR BIZ THE PROFESSIONAL FACE IT DESERVES?
Spoiler alert: It’s you. You’re the face. And a hot-as-heck one at that.
And I’m the professional brand photographer. I’ll be holding the
camera; crafting the visual story that’ll showcase your talent, passion
and personality, one frame at a time.
Because the truth is that other than your website and brand system,
your audience will connect most with your imagery.
» SHIFT FROM ‘RANDOM, ‘FACELESS STRANGER
ON THE INTERNET’ TO ‘THE MAGNETIC BIZ
I FEEL LIKE I KNOW PERSONALLY’
» ESTABLISH TRUST AND CULTIVATE A
RELATIONSHIP WITH YOUR AUDIENCE
» EXPRESS YOUR UNIQUE STYLE AND PERSONALITY
» SHARE YOUR STORY AND SHOWCASE YOUR
BAD BOSS LADY SELF, DOIN’ YOUR THING.
Oh and did I mention that custom, compelling imagery makes
your brand totally unforgettable? Which goes hand-in-hand with
being UNSTOPPABLE.
A LA CARTE SERVICES
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| I N H E R O W N W O R D S |
I found her online and was thrilled at the opportunity to work
with her. The experience itself was so wonderful. From her
hair and make-up team that made me feel so pampered, to
the actual final photographs — everything was top-tier.”
K A R E N G R U B E R
The Inspired Mama
Working with Moriah was nothing short of AMAZING222
“
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BRANDING SERVICES
RESEARCH + INSPIRATION
Custom Style Guide // wardrobe and prop recs
based on brand aesthetic // 4 page PDF
Styling Session // 60 min Skype
Private Pinterest Board Collaboration
PHOTOSHOOT
2.5-Hour Photo Shoot // with Moriah + Assistant
3-4 Looks // wardrobe changes depending on time
PREMIUM BRAND PORTRAITS 3,000
IMAGES
65 Files // high resolution digitial image files
Editing // color correction and basic editing
Commercial Use License
VIDEO
Highlight Reel // 10-second video for website and
social media
2 W E E K S
brand photography
D E T A I L S
Travel is included within 20 miles of zip code 80922
Music licensing (for video) is available for an additional fee
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BRANDING SERVICES
RESEARCH + INSPIRATION
Custom Style Guide // wardrobe and prop recs
based on brand aesthetic // 4 page PDF
Styling Session // 30 min Skype
Private Pinterest Board Collaboration
PHOTOSHOOT
90-Min. Photo Shoot // with Moriah
2 Looks // wardrobe changes depending on time
MINI BRAND PORTRAITS 2,500
IMAGES
35 Files // high resolution digitial image files
Editing // color correction and basic editing
Commercial Use License
1 W E E K
brand photography
D E T A I L S
Travel is included within 20 miles of zip code 80922
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BRANDING SERVICES
brand photographyADDITIONAL SERVICES
T U R N A R O U N D
HEADSHOTS
30-Min. Photo Shoot // at the Moriah Riona Studio
2 Looks // wardrobe changes depending on time
10 Files // high resolution digitial image files
Editing // color correction and basic editing
Commercial Use License
597
CUSTOM STYLED STOCK
5 Scenes
25 Files // high resolution digitial image files
Editing // color correction and basic editing
Commercial Use License
1 ,497
CUSTOM PROJECTS
Available for custom commercial work. Please contact the studio for
more information.
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BRANDING SERVICES
brand intensiveONE-ON-ONE BRAND STRATEGY MENTORSHIP
TO TAKE YOUR BIZ TO THE NEXT LEVEL
Feeling so lost you’re not even sure which direction to head in?
Together, let’s give your brand the clarity and direction you’re
craving. My brand intensives offer you a structured curriculum to safely explore your business and brand foundation.
We’ll start with an in-depth questionnaire that hones in on your brand vision and problem areas, then clarify and simplify your path to success during our two-hour in-person (or video call) session.
I promise it’ll be the most transformative and intense two-hours ever for your brand.
Once we’re done, you’ll receive a comprehensive Brand Benchmark
Assessment (in PDF format so it’s easy to refer back to later) with your new brand fundamentals, along with a ton of ‘action steps’ so you know exactly what to do next. You’ll also get ulimited email
access to me for the next 30 days — to ask any burning questions that come up after your intensive.
Investment: 997
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| I N H E R O W N W O R D S |
She is able to ask just the right questions to
determine exactly what to enhance about
your business. The entire process is so much
fun, despite my initial apprehensiveness to
“dig deep” into my own branding.
I was at a stalemate with my photography
business when I went in to my Brand
Intensive with Moriah. I was completely
unsure of the direction I wanted to take my
business… literally… my thoughts were all
over the place. I really needed someone to
point out my strengths and pry my business
open to expose the areas that I truly wanted
C R Y S T A L S T A L L
Crystal Stall Boutique Photography
I like to call Moriah a Branding Psychologist“
and needed to spend my time on. She was able
to put into words things that I wasn’t able to
on my own, such as my WHY. By the time I left
my intensive I was confident, excited, and so
empowered! I went straight home and started
planning out the changes I needed to make.
I highly recommend Moriah for any lady boss’
branding needs. She is so passionate about
helping other women entrepreneurs and it
really shows throughout her business and
personal interactions. I can’t wait to go back
to Moriah for all my business’ visual branding
in the near future.”
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the ultimate
BRANDINGE X P E R I E N C E
Are you ready to go all #totalmakeover on your business and brand?
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BRAND PACKAGE
W H A T ’ S I N C L U D E D ?the ultimate branding experience
Ready to dive in head first and make that dream a reality, girl? Yasss! Now
that’s what I’m talkin about! And I’ve got the perfect package — the
complete head-to-toe makeover for your biz. Introducing, The Ultimate
Branding Experience.
Whether you’re a seasoned-pro looking for a fresh brand face, or a boss
babe newbie looking to launch like a rock star, this package covers every
aspect of your brand to set you up for success.
We’ll start by building a strong foundation with four (yes 4!) 90 min Brand
Strategy sessions — following my precise curriculum for brand success:
BRAND STRATEGY
VISUAL BRANDING
WEBSITE
SOCIAL + MEDIA
PHOTOGRAPHY
Four 90 min Sessions
Premium Brand Collection
Premium Website
Social + Media Add-on
Premium Brand Portraits
After we’ve set the foundation, I’ll launch into your visual branding,
website design, and brand photography — everything coordinating
perfectly to speak directly to your ideal client.
By the time your experience is complete you’ll be sure that every brand
touchpoint, from your business card to your fabulous five-page custom
website is communicating the visual story of your brand.
L E S S O N 1 : Your Why — the Mission, the Vision, the Reason
L E S S O N 2 : Your Who — Understanding Your Ideal Client
L E S S O N 3 : Your What — Your Product/Service & Pricing
L E S S O N 4 : Your How — Creating an Unforgettable Experience
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BRAND PACKAGE
the ultimate branding experience
W H O I S T H I S P A C K A G E F O R ?
Ladies who want to be leaders in their industry. Solopreneurs with serious passion.
Photographers, wedding professionals, coaches, and creatives.
O U T O F T O W N C L I E N T S W E L C O M E !
This entire package can be completed virtually — minus the Brand Photography session.
You can come to my hometown of Colorado Springs, where my studio is located — or I
can come to you! Contact me for more details. (Travel not included).
9,997P R O J E C T F E E
(15,497 VALUE)
ready for big things, girl?Good. Let’s make it happen.
M O R I A H , I N E E D Y O U I N M Y L I F E > >
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FAQHOW DO I BOOK WITH YOU?
I love your enthusiasm! But first, let’s make sure we’re a good fit.
To get started, please fill out my inquiry form and give me the low-down on
you and your brand (even if it’s just a dream and a sketch on a cocktail napkin).
I’ll get back to you via email within 48 biz hours and, if we’re a good match,
we’ll schedule a complimentary Skype call to get to know each other better.
WHEN SHOULD I BOOK WITH YOU?
Yesterday. Just kidding. But seriously... ASAP. I only take on one client at a
time, so I’m typically booked out several months in advance.
I also try to give all my clients at least a one-month lead-time to complete their
brand homework and prep for the experience.
If you have a specific launch date in mind, please let me know. I will try to
accommodate you as much as possible.
I JUST WANT A LOGO – CAN I HIRE YOU FOR THAT?
The short and sweet of it is this: I love you, but no. I don’t offer ‘just a logo’, ‘cuz
that’s not going to get you those awesome results you’re dreaming of.
What I DO offer is a complete visual branding system that sets you up for
success. Scroll up to Visual Branding above to learn more.
I ALREADY HAVE A LOGO – CAN YOU DESIGN MY WEBSITE?
All signs point to … possibly.
I typically require all my design clients to go through my Branding Experience
first. This to ensure you have a solid brand foundation and visuals. However, I
do make exceptions if I feel that a client already meets that criteria.
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POLICYPRICING
Prices are subject to change without notice. Booking is required to reserve your
design time and lock in your rate.
Pricing covers artistic and consultative services by Moriah Riona only.
Printing, website Hosting and Showit Subscriptions, artwork licensing
(including but not limited to fonts and music), and travel are not included.
BOOKING
Bookings are first come, first serve and require a signed contract and non-
refundable retainer of 50%.
For more information regarding studio policies, please refer to your contract.
ready to launch your dream?L E T ’ S M A K E I T H A P P E N .
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