Brand  Iden)ty  Design  Mega  Infra  &  Trading  Company  Ltd  

Contents  

•  The  Process  

•  Our  Understanding  of  the  Brief  

•  Research  Keywords  

•  Research  –  Compe)tor  Logos  

•  Research  –  Inspira)onal  Elements  

•  Sketches  

•  Design  Op)ons  

•  Way  Forward  

The  Process  

UNDERSTAND   ANALYZE   BRAINSTORM   DESIGN   DEVELOP  

Capture  the  client  brief    Understand  brand  vision  and  values  

Research  the  brand  environment    Determine  inspira)ons  

Brand  name    Sketch  concepts    Peer  review  

Design  concepts    Colour  and  Typography  

Develop  brand  iden)ty.    Design  associated  collateral.  

Brand  Iden)ty  Ques)onnaire  

Mindmap    Research  Checklist  

Sketches   Designs   Brand  Manual    Other  Designs  

Our  Understanding  of  the  Brief  

•  Mega  Infra  &  Trading  Co.  trades  in  a  plethora  of  building  raw  materials  and  equipment  

•  Primary  customers  include  infrastructure  companies,  real  estate  builders,  suppliers  and  manufacturers  

•  Unique  selling  point  of  the  company  is  the  range  of  its  products  and  services,  unmatched  by  its  contemporaries  

•  Mega  Infra  wants  a  brand  iden)ty  that  reflects  its  innova)ve,  unique  and  modern  products  and  services,  while  projec)ng  experience,  professionalism  and  reliability  

•  The  look  and  feel  of  the  brand  should  be  geared  towards  an  interna)onal  as  well  as  Indian  audience,  showcasing  a  new  age  company  backed  by  experience  

Research  Keywords  

Research  –  Compe)tor  Logos  

Inspira)onal  Elements  

Equipment

Progress

Abstract

Infrastructure Building Blocks

Strength

Sketches  

Variations of the Initial “M” Stability and Reliability

Strength

Building Blocks

Abstract Elements

Design  Op)ons  

Option 1

•  Inspired  from  the  idea  of  different  perspec)ves  and  diversity,  not  just  in  the  products  and  services  of  Mega  but  also  its  innova)on  and  philosophy  

•  Each  alphabet  looks  like  a  building  block  with  different  angles  and  crevices  

•  On  closer  look,  you  can  see  that  the  leZers  can  be  looked  in  different  perspec)ves  due  to  their  unique  3D  modeling  

•  The  different  colours  adds  to  the  idea  of  different  perspec)ves  

•  Contemporary  look  but  its  solidity  also  represents  experience  

•  USP:  Very  unique  and  intelligent  design  that  will  set  you  apart  from  the  compe))on  and  showcase  your  innova)ve  streak  

Op)on  1  Concept  Note  

Inspirations

Option 2

Option 2 Variation

Option 2 Variation 2

•  Inspired  from  progress  

•  Also  inspired  from  the  philosophy  of  going  against  the  status  quo  to  do  something  unique  and  innova)ve  (orange  arrow  going  against  the  white  downward  arrows)  

•  The  logo  forms    an  “M”  for  Mega  and  the  arrow  forms  the  “i”  for  Infra  

•  Out  of  the  box,  represents  a  philosophy  and  has  interes)ng  applica)ons  

Op)on  2  Concept  Note  

Inspirations

Way  Forward  

•  Take  feedback  from  the  client  on  presented  op)ons  

•  Develop  further  op)ons  if  required  

•  Shortlist  op)ons  and  provide  colour  and  font  op)ons  

•  Finalize  the  logo  design  and  brand  iden)ty