BRANDING MY PRODUCT I though the best institution for my final soap trailer would be E4 and this is because they have programmes that inspired my trailer such as “Hollyoaks” and “Skins”. I feel that this is the most likely channel to air my programme because I aimed in towards the same type of audience which is to older teens.

HOW E4 BRANDS IT’S PRODUCTSE4 has branded programmes by using the same purple colour it uses with all it’s products. This is individual to the institution and has been made recognisable to audiences, so when they see the colour they instantly know the product must be on E4.

E4 always makes sure it’s logo is always present on it’s merchandise. This is a visual reminded of where the products are from - viewers would notice what channel to watch the programme.

E4 also uses “American Typewriter” font when advertising. This is because it is part of the institutions brand, and when we see this font we associate it with E4.

A way E4 has aimed it’s programmes to an audience is by putting an advertisement for there twitter pages on the end of trailers. This is because Twitter is a new hype, so by having a page for each individual programme keeps it up to date, and audiences can chose which programmes on the channel they want to follow.

My research on E4’s branding helped me to make my trailer realistic. I used the logo on the end title card of my trailer.

By putting a #tag on my product it makes it more

realistic. This is a common thing seen on E4 products. By using the same font and colours

on my product in the title cards it would be recognised as an E4 product.