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Hello Digital Innovation Show You look nice
| Date post: | 21-Jan-2018 |
| Category: |
Marketing |
| Upload: | matt-desmier |
| View: | 280 times |
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Hello Digital Innovation ShowYou look nice
Hello Digital Innovation Show@mattdesmier
Today’s Lesson: Branding.
Today’s Lesson: Branding.Trump
BRANDING:The point at which the identity you portray, meets the image your audience receives and the reality they experience.
Cameras at the ready…
AwarenessInterestDesireAction
RetentionAdvocacy
Branding
Engagement & sales
Branding
Faris & Rosie Yakob, Founders, Genius Steals
AwarenessInterestDesireAction
RetentionAdvocacy
Branding
Engagement & sales
Branding
Faris & Rosie Yakob, Founders, Genius Steals
Agricultural Economy
Agricultural Economy
Early Industrial
Agricultural Economy
Early Industrial
Late Industrial
Digital
People influence people. Nothing influences people more than a recommendation from a trusted friend.
Mark Zuckerburg, Founder, Facebook
Camila Coelho 11.5m
Ethan Dolan 10.5m
Jim Chapman 8.2m
Huda Kattan 18m
Lauren Riihimaki 9.5m
Melina Sophie 6.6m
Lauren Curtis 7.5m
Joe Sugg 20m
DanTDM
Leah Campion Jordan Bunker Brogan Tate Nick Baines
Aftab Pathan Scarlett Dixon Adam Wright Anna Cribb
Cameras at the ready…
Four P’s Four E’s
Product
Place
Price
Promotion
Experience
Everywhere
Exchange
EvangelismBrian Fetherstonehaugh, Chairman & CEO, OgilvyOne Worldwide
Four P’s Four E’s
Product
Place
Price
Promotion
Experience
Everywhere
Exchange
Evangelism
Four P’s Four E’s
Product
Place
Price
Promotion
Experience
Everywhere
Exchange
Evangelism
Four P’s Four E’s
Product
Place
Price
Promotion
Experience
Everywhere
Exchange
Evangelism
Four P’s Four E’s
Product
Place
Price
Promotion
Experience
Everywhere
Exchange
Evangelism
Four P’s Four E’s
Product
Place
Price
Promotion
Experience
Everywhere
Exchange
Evangelism
AwarenessInterestDesireAction
RetentionAdvocacy
Branding
Engagement & sales
Branding
Faris & Rosie Yakob, Founders, Genius Steals
BRANDING:Brands are built on what people say about you, not what you’re saying about yourself.
Cameras at the ready…
Funny
Useful
Beautiful
InspiringBrian Millar, Co-Founder, Emotional Intelligene Agency
2005 - 2006 - 2008 - 2009 - 2010 - 2013 - 2015 - 2016 -
Nick & Camilla Barnard launch Rude Health from their kitchen tableA Sunday Times article leads to overwhelming sales and Rude Health employs their first member of staffSecond employee joins the Rude Health team and Waitrose start to stock the muesli, porridge & cerealsFirst international delivery to heads to Norway and a partnership with Abergavenny Food Festival is launchedThe Ultimate Granola is launched and immediately begins winning awardsRude Health’s dairy free drinks are launched and the first London Porridge Championships are hosted
An office is opened in Amsterdam
Rude Health celebrate their tenth birthday and co-founder Nick authors the Eat Right Cookbook
Useful
Inspiring
Beautiful
Funny
BRANDING:Successful brands have integrity. They’re truthful, honest and transparent. Successful brands are consistent & reliable.
AwarenessInterestDesireAction
RetentionAdvocacy
AwarenessInterestDesireAction
RetentionAdvocacy
Experience
Everywhere
Exchange
Evangelism
AwarenessInterestDesireAction
RetentionAdvocacy
Experience
Everywhere
Exchange
Evangelism
Funny
Useful
Beautiful
Inspiring
Cameras at the ready…
AwarenessInterestDesireAction
RetentionAdvocacy
Experience
Everywhere
Exchange
Evangelism
Funny
Useful
Beautiful
Inspiring
THANKS!
@mattdesmier
