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Branding Opportunities on Seventymm.com

Date post: 14-Jan-2015
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Ad Sales presentation for Seventymm.com
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Branding Opportunities
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Page 1: Branding Opportunities on Seventymm.com

Branding Opportunities

Page 2: Branding Opportunities on Seventymm.com

Online Ad Inventory• Website

• Weekly Newsletter

• User-activity based mailers

Email Marketing

• Opt-in e-mail recipients base

Print Advertising• Shipment Insertions

• Pouch Branding

Gift Vouchers• Discount Gift Vouchers

• Prepaid Gift Vouchers

Branding Opportunities with Seventymm

Page 3: Branding Opportunities on Seventymm.com

Website Properties

• LHS banners below the highly clicked ‘Browse Movies’ box,

Location: Homepage and all other pages of website

• Two RHS banners on home page

• Wide banners (like 728x90 and 468x60 ) on all inner pages

• Innovative Shoshkele ad on homepage

• Special space on homepage: 615x275

Online Ad Inventory

Page 4: Branding Opportunities on Seventymm.com

• Registered member base - 1.3 million

• Targeting on the basis of City and Age

• Page views - 2 million per month

• Home page views – 0.3 million per month

• 80k hand deliveries of disc pouches every month

Stats

Page 5: Branding Opportunities on Seventymm.com

Online Ad Inventory

Page 6: Branding Opportunities on Seventymm.com

Weekly Newsletter

• Every Friday Seventymm

users await our weekly dose

of selected movies

• Opt-in recipients, no spam

• It can accommodate any

banner size

• Sponsorship opportunity

Online Ad Inventory

Page 7: Branding Opportunities on Seventymm.com

User Activity based mailers

• Everyday our online-savvy

customers generate a number of

system email messages based on

various activities.

Some Online Activities

• Registration

• Movie delivery order

• Pickup of movie

• Password recovery

• Movie Recommendations

• Payment confirmation

• Bill generation

More...

Online Ad Inventory

TATA AIG Insurance ad on movie delivery order email

Page 8: Branding Opportunities on Seventymm.com

• Large base of opt-in email recipients which ensure no spam, a higher

visibility and better connect for your message.

Email Marketing – Opt-in Email Advertising

Page 9: Branding Opportunities on Seventymm.com

• Various campaigns in past have yielded high open and conversion rate for

advertisers.

Email Marketing – Opt-in Email Advertising

Page 10: Branding Opportunities on Seventymm.com

• Effective way to communicate brands/offers to target customers through

sample and pamphlet insertions.

• Direct-in-hand delivery to the customers at their doorstep ensures your

message reaches the customer and get full attention.

• Size: 11cms (W) x 11cms (H), 230GSM

Print Advertising - Shipment Insertions

Page 11: Branding Opportunities on Seventymm.com

Print Advertising - Shipment Insertions

Page 12: Branding Opportunities on Seventymm.com

Print Advertising - Shipment Insertions

Page 13: Branding Opportunities on Seventymm.com

Shipment Insertions – Survey campaign

• Direct-in-hand delivery is

quite effective for survey

campaigns.

Page 14: Branding Opportunities on Seventymm.com

• Pouch branding gives best visibility and ensures constant recall value due

to their high circulation frequency.

• Movies (DVD/VCD) are delivered to customer in these safe pouches.

Pouch Branding

Page 15: Branding Opportunities on Seventymm.com

Co-branded Gift Vouchers

Seventymm movie Gift Vouchers can be given out as free gift with every purchase of your product or

service. Each of these co-branded Gift Voucher carries a unique code to redeem it.

• Discount Gift Vouchers

Discounted pricing offer exclusively customized for your customers along with added benefits. This is

nearly no-cost co-branding opportunity based on mutual benefit strategy.

• Prepaid Gift Vouchers

There couldn’t be a better FREE GIFT idea for your customers than a Seventymm movie voucher which very

well qualifies your primary requirement i.e. a most cost effective gift which is highly attractive your

customers. Also a perfect prize for loyalty/points programs

Why Seventymm Gift Vouchers?

– Movie entertainment has a universal appeal which cuts across any demographic profile of your

customers.

– Co-branding option is available with all Gift Vouchers.

– We deliver movies almost everywhere in India, currently covering 56 cities for customers of

Corporate Gift Vouchers.

– Seventymm Gift Vouchers are available at a much lower cost than our regular rates to suit any

budget. Call us for an unbelievably economic offer.

Gift Vouchers

Page 16: Branding Opportunities on Seventymm.com

Prepaid Gift Vouchers

Seventymm Prepaid Gift Voucher free with every Sony Ericsson mobile phone.

Page 17: Branding Opportunities on Seventymm.com

Prepaid Gift Vouchers

Page 18: Branding Opportunities on Seventymm.com

Discount Gift Vouchers

Page 19: Branding Opportunities on Seventymm.com

Discount Gift Vouchers

Page 20: Branding Opportunities on Seventymm.com

Discount Gift Vouchers

Page 21: Branding Opportunities on Seventymm.com

Discount Gift Vouchers

Page 22: Branding Opportunities on Seventymm.com

Discount Gift Vouchers

Page 23: Branding Opportunities on Seventymm.com

Discount Gift Vouchers

Page 24: Branding Opportunities on Seventymm.com

Discount Gift Vouchers

Page 25: Branding Opportunities on Seventymm.com

- Men & Women: Age: 25 – 60 years Middle Class & above- SEC A1, A2 & B1- Open to try out new things in life- Average MHI of Rs. 35k+- Has Pay TV at home; has access to laptop / PC at home / office- Has a DVD Player at home- Technology friendly but not necessarily tech savvy- Prefers to spend quality time at home with self / family- Values quality & convenience- Seeks to relax and enjoy life- Likes movies in theaters and at home as well.- Movie watching along-with family / friends is a fun and

entertainment activity.

DEMOGRAPHIC & PSYCHOGRAPHIC

profile of our members

Page 26: Branding Opportunities on Seventymm.com

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