Branding OptionsIn

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Barista Lavazza – Pioneer of Café Culture in IndiaInception : Feb, 2000: at Basant Lok, New Delhi.

Brand Objective - •Provide authentic Italian coffee drinking experience •Offer Experience in a warm, friendly, no pressure environment. •Provide a third space, integral to our guest’s Lifestyle to relax and unwind.

Barista Lavazza

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Over 100 years of life and work, dedicated exclusively to coffee.

A human and entrepreneurial adventure started by Luigi Lavazza in 1895, in a small grocery store in the heart of old Turin (Italy).

Subsequently, its subsidiaries in Germany, the United States, Austria, UK, Spain, Portugal, Brazil and India are set up.

Lavazza organises its structure to expand into foreign sales in France.

Lavazza ranks first on the European espresso

market with a 40,7% market

share and ranks seven as

importer of green coffee

worldwide, with over 2.300.000bags of green

coffee imported last year.

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EB EB+ CRÈME

•Café Format•Express Food•Generic Beverages•Easy Environment

•Café Format•Variety in Food •Deli Sandwich Station•Generic Beverages•Easy Environment

•Casual Dining Restaurants•International Coffees•Deli Sandwich Station•Live Pizza Pasta Counter•Plush Seating•Table Service

Café Formats

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Three Focus Areas:

1. Launch Consumer Validated Food and Beverages.

2. Activities in Store to drive Experience.

3. Refresh Store Look every quarter

Our Marketing Plan

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•New products that are either addressing consumer need or providing ‘theater’ at the store.•Consumer Validated – price and taste.

Thematic Launch – Valentine Launch & Hawaiian Summer

F&B Launch

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Activities/Facilities in Store to enrich Guest Experience

- Wi-Fi Enabled stores to download digital content- Wi-Fi Enabled stores – for added convenience - Big 10 Celebrations – Assured gift with every Bill- Friendship Jam – Annual Singing Competition- Live Bands – year round Live Bands in selected stores …………

Experience @ Barista Lavazza

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Coffee, The drink – Espresso

Relax , Unwind

Pass Time

Socialize

Be With ownself

FNB Item.. Chocolate excess.. Brrrista Blast

To have fun

Peace & Quiet

Work : Have official meetings

To be seen at

BARISTA

Recharge , Energize

Most happeningjoint

Why Barista Lavazza?

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Branding Avenues

• Flyers• Brochures• Tent Cards• Standees• Kiosk Setup w/d Promoter• Merchandise Space• Wall Branding• Tray Mats/Coasters• Charge slips• Drop Boxes• Customer Interaction Programme

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DROP BOX

FLYERS

Some Images

TENT CARDS POSTER

TRAY MAT / COASTER

STANDEE

WALL BRANDINGPROMOTERS

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Commercials

S.No Activity Per Week Per Store Cost (INR)

1 Standees 7000

2 Magazine/Brochure Placement - In Racks 3,500

3Magazine/Brochure Placement - On Tables 7,000

4 Flyers 7,000

6 Tent Cards 7,000

8 Posters 2,500

9 Counter Top Branding – A4 size cutout 8,500

10 Kiosk Placement 10,500

11Wall Branding (Size 2.75 by 2.75 feet (Existing Structure is present) 12,600

12 Counter Top Branding – A4 size cutout 8,500

13 New Product Launches – F&B co branding 10,000

14 Sampling 7,000

15 Table Mats – 8 inches Dia 7,000

16 Tray Mats 5,000

17 Kiosk Placement 10,500

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Reach Us

Raghu KhannaHp: + 91.9971794524Email :- raghu@cashurdrive.com

Business Head Nitesh NagpalHp :- +91.9310091901Email :- nitesh@cashurdrive.com

Strategic Alliance ManagerRahul RaghavHp :- +91.9999884696Email :- rahul@cashurdrive.com

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Registered office CashurDrive Marketing Pvt. Ltd.3010,Sector 28 DChandigarh

Corporate OffciceCashurDrive Marketing Pvt. Ltd.F-301, Third Floor, Aditya Arcade,Above Dominos, Preet Vihar,New Delhi - 110 092.Phn No- 9311593114

Regional Office CashurDrive Marketing Pvt. Ltd.A8, 1st floor, Ameya CHS, Pipeline Road, New Tilak Nagr, Opposite New Kurla Terminus, Chembur East, Mumbai-400089

Offices

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