BRANDING PLACEMAKING WAYFINDING

BRANDING PLACEMAKING WAYFINDING

BRAND STRATEGY AND IDENTITY DESIGN | GREAT MIAMI RIVER CORRIDOR

©Studio Graphique, Inc. designwithdirection.com

ABOUT THE FIRM | OVERVIEW + SERVICES

FIRM OVERVIEW

Studio Graphique is a lead branding, placemaking and

wayfinding firm with expertise in shaping how people

interact with public entities and environments. We help

communities, planners, developers and institutions create

positive and connective experiences, enhance pride in

community and increase economic vitality. We guide our

clients along their journey, supplying them with the tools

and road map to successfully reach their destination.

YOU MIGHT CALL US trailblazers.

Branding and Environmental Graphic Design Consultants

SERVICES

BRANDING

brand audit

brand strategies

brand identity

brand standards

positioning

brand messaging

web design

print collateral

PLACEMAKING

place branding

environmental graphics

interpretive planning design

tenant criteria manuals

integrated environments in partnership with other design disciplines

WAYFINDING

site & sign audit

wayfinding strategies

master plan studies

sign system design

public engagement

design intent documentation

implementation management

sign standards


ABOUT THE FIRM | METHODOLOGY

DIG DOWN At Studio Graphique we believe the best results can only be achieved by truly getting to know our clients and their key audiences. We Dig Down to understand the objectives and challenges of each project to help you develop a foundation from which real design solutions can form.

BUILD UP Once a solid foundation is laid, Studio Graphique begins to Build. We identify and prioritize your project needs. We create a system of materials and messages that enhance value and speak together with one voice. All while continually engaging you and your stakeholders.

MOVE FORWARD We work in continued partnership with you to ensure proper implementation and alignment with goals and definitions for success. We also provide you with tools to maintain and evolve your program with your own resources.

DESIGN WITH DIRECTION - PROCESS OVERVIEW

OUR PROCESS

At Studio Graphique, we employ a unique methodology—

we call it Design with Direction—creativity balanced with

purpose. This strong framework guides and empowers our

team, allowing us the freedom to take risks and innovate. Our

process is driven by results, because results are what matters.

Design with Direction gives our solutions uniqueness, purpose

and meaning... in essence, it makes them work.

OUR SOLUTIONS ARE CONSISTENTLY unique.

Dig Down, Build Up and Move Forward


ABOUT THE FIRM | PROCESS

Design with Direction™ Our mantra, our method.

p h a s e i : d i g d own

At Studio Graphique we believe the best results can only be achieved by truly getting to know our clients and their key audiences. We Dig Down to understand the objectives and challenges of each project to help you develop a foundation from which real design solutions can form.

research and diagnostics

• Kick-off meeting including client orientation• Review current strategic plan, marketing materials, and

relevant samples (provided by client)• Research client and community• Identify milestones, create timeline• Complete audits, surveys, interviews and engagement

sessions as necessary• Present diagnosis and recommendations

strategy development

• Analyze assets and challenges• Analyze project site/space • Review codes and regulations• Identify and define typical sign types, locations, messages

and quantities• Work with client to develop project goals

conceptual design • Imagery research/photography research• Develop and present identity design concepts• Develop and present preliminary sign family concepts or

environmental graphic elements• Organize into system of elements

p h a s e i i : b u i l d u p

Once a solid foundation is laid, Studio Graphique begins to Build. We identify and prioritize your project needs. We create a system of materials and messages that enhance value and speak together with one voice. All while continually engaging you and your stakeholders.

design development

• Design revisions and refinement• Identify, qualify and solicit bids from outside resources• Photo shoot/obtain imagery• Select paper or materials and fabrication techniques• Provide support in the search and selection of a qualified

vendor• Final review & selection of vendor/quantities• Develop Design Intent Package and Performance

Specifications appropriate for shop drawing development

p h a s e i i i : m ov e f o rwa r d

We work in continued partnership with you to ensure the new program is properly implemented and matches goals and definitions for success, and provide you with tools to maintain and evolve your program with your own resources.

implementation

• Production/fabrication management• Proof/shop review and approval• Standards Manual development• Graphics, templates and other tools provided to client

continued partnership

• Staff training (as needed)• Project evaluation and goal assessment• Case study development• Follow-up contact

Studio Graphique employs this highly successful methodology for all our projects regardless of size or scope. It ensures that we understand your needs and produce smart solutions as a result. After our first meeting with you, we will custom-tailor this approach to establish an appropriate scope of work. Within the first phase of every project, we establish a project mission and goals, and ask you to answer the question, “What will this project look like when it is a success?”


ABOUT THE FIRM | OVERVIEW + SERVICESabout the firm | history + certifications

firm history

Studio Graphique began it’s existence in 1997 by Rachel Downey as a freelance graphic design studio. We have since evolved into a brand development consultancy and environmental graphic design firm that provides strategic visual communication tools to organizations throughout Northeast Ohio and across the United States. These tools include: brand identity systems, marketing collateral, website design, and environmental graphic design including signage, wayfinding systems, exhibits and interpretive programs.

Most clients who seek out our services have a responsibility for projects in which the public engages and interacts — neighborhoods and downtowns, parks and trails, healthcare and educational campuses, sports facilities and community centers. We also frequently partner with the planners, architects and developers who work on these kinds of projects.

Studio Graphique is certified as a Female Owned Business.

work featured in

American Corporate Identity 16 American Corporate Identity 19 Builders Exchange Magazine Cool Cleveland COSE Update Crain’s Cleveland Business Graphic Design:USA News Herald HOW Magazine Inside Business Print Properties Magazine SEGD Newsletter The Plain Dealer

quick facts

Founded: 1996, incorporated 1997 Employees: 7 Located: Shaker Square in Cleveland, Ohio

QuicK facts

Founded: 1997, incorporated 1999 Employees: 11 Located: 13110 Shaker Square, Suite 101 Cleveland, Ohio 44120 Contact: 216-921-0750 [email protected]

Studio Graphique History and Awards

certifications

fbe and csb city of cleveland Studio Graphique is a certified Female Business Enterprise (FBE) and a certified Small Business (CSB) with The City of Cleveland

fbe cmha Studio Graphique is a certified Female Business Enterprise (FBE) with Cuyahoga Metropolitan Housing Authority (CMHA)

dbe gcrta Studio Graphique is a certified Disadvantaged Business Enterprise (DBE) with The Greater Cleveland Regional Transit Authority (GCRTA)

dbe cuyahoga county Studio Graphique is a certified Disadvantaged Business Enterprise (DBE) with Cuyahoga County

edge ohio Studio Graphique is EDGE (Encouraging Diversity, Growth

and Equity) certified in the State of Ohio

ucp dbe Studio Graphique is in the Ohio Disadvantaged Business Enterprise (DBE) Unified Certification Program (UCP)

fbe city of dayton Studio Graphique is a certified Female Business Enterprise (FBE) with The City of Dayton’s Procurement Enhancement Program


ABOUT THE FIRM | OUR VALUES

VaLues

At the core, our values provide the compass to

direct all of our business decisions, relationships

with clients and our culture. Through all

circumstances and change, they remain steadfast.

BALANCE

We balance purpose with creativity to deliver

smart solutions that produce strategic value.

COLLABORATION

We believe in the power of teams; working collaboratively with clients, consultants and

each other to produce exceptional outcomes.

QUALITY

We will deliver the highest quality results by

understanding our clients’ objectives and continuously

refining our processes.

CURIOSITYWe encourage curiosity to enhance our understanding

of our clients, ourselves and the human experience.

INTEGRITYWe believe integrity is the act of being who you are,

doing what you say and taking responsibility.

INGENUITYWe sustain ingenuity through adaptable processes,

resourcefulness and a dynamic work environment.

Our Values

about the firm | references


Below is a list of references that we encourage you to call. They know we are as dedicated to their projects as they are. We’ve thoroughly enjoyed working with them and think they are amazing. We would love to add you to this list!

James Bowling, City Engineer City of Kent 930 Overholt Road Kent, OH 44240 330-678-8106 [email protected]

Brand Identity and Wayfinding Program for the newly re-developed downtown.Site & sign audit, identity development, sign system developmentpublic engagement, government reviews, design intent documentation

References

DOWNTOWN BRAND & WAYFINDING PROGRAM

DOWNTOWN LAKEWOOD BRAND & WAYFINDING PROGRAM Ian Andrews, Executive Director/Sean McDermott, Community Engagement Chair LakewoodAlive 14701 Detroit Avenue, LL10 Lakewood, OH 44107 216-521-0655 [email protected] [email protected]

With a grant from Heritage Ohio matched by the City of Lakewood, Studio Graphique was engaged to develop a downtown identity,

placemaking and wayfinding program. Site & sign audit, identity development, sign system developmentpublic engagement, government reviews, design intent documentation *Studio Graphique worked directly with the former Executive Director and Sean McDermott, Ian Andrews is familiar with the project but was not involved directly at the time.

David Efland, Director of Planning City of Delaware 1 South Sandusky Street Delaware, OH 43015 740-203-1600 [email protected]

Brand Strategy process that solidified their Brand Foundation with positioning and key messages, as well as a visual identity that is being translated to the Placemaking and Sign elements

recommended for their Wayfinding programBrand strategy, positioning/key messages, identity development, wayfinding strategies, sign system development, public engagement, government reviews

BRAND & WAYFINDING PROGRAM

Joel Dye, Community Development Coordinator City of Holland, Michigan 270 South River Avenue Holland, MI 49423 616-355-1300 [email protected]

Wayfinding Program for downtown Holland, Michigan. Site & sign audit, sign system development, public engagement, government reviews, design intent documentation

DOWNTOWN WAYFINDING PROGRAM

NORTH COAST HARBOR BRAND, MARKETING COLLATERAL, WEBSITE Joe Marinucci, President and CEO Downtown Cleveland Alliance 50 Public Square Suite 285 Cleveland, OH 44113 216-736-7799 ext. 101 [email protected]

Brand identity, tagline and key messaging, website, and environmental graphics for North Coast Harbor.

Brand strategy, brand identity, marketing strategy,

placemaking strategy

Kim Wenger, Director of Planning City of North Olmsted 5200 Dover Center Road North Olmsted, OH 44070 440-716-4118 [email protected]

Brand Identity and Planning and Design of Gateway and Municipal Signage for the City of North Olmsted.

Identity design, community engagement, planning, signage design, bid documentation, bid management, fabrication management

NORTH OLMSTED BRAND & SIGNAGE

We promote

economic vitality by

leveraging our strategic branding

and wayfinding expertise to

produce and preserve exceptional

place-based experiences.

“As a consultant, Studio Graphique is thorough and follows a detailed methodology to their every service line. Their design team is creative, interactive with the client, and perfectionists about the craftsmanship of their product.”

– Chris Ronayne President, University Circle, Inc.

“I can’t tell you how much excitement the new logo has generated. I’ve been able to implement an entire color palette for the storefronts. Painesville even wanted to know who did our rebranding and how much did it cost!”

Kathie Pohl Economic Development Director, Village of Fairport Harbor

“We were thoroughly impressed with the team at Studio Graphique and their ability to listen and understand what we,

“Heinen’s”, are all about.”

– Bill WellsDirector of Store Planning, Heinen’s

“We had a crowded field of excellent state and national respondents, but we wanted a company that could listen to our needs, educate us, yet provide fast and quality results. Studio Graphique surpassed our expectations.”

– Mary CrockettCommunity Development and Downtown Coordinator for the City of Xenia

“Studio Graphique not only designed an attractive and cohesive brand and sign program for the City of North Olmsted, but acted as true partners, seeing the signage project through to installation. They addressed challenges that arose during implementation in a timely and professional manner, always with the City’s best interests in mind.

I am thankful for Studio Graphique’s guidance and expertise through this process. The resulting project is one about which the community feels great pride.”

– Kim WengerDirector of Planning and Development,City of North Olmsted

STUDIO GRAPHIQUE TESTIMONIALS

Our team maintains accountability that dollars spent translate into dollars for your community.

Our experience in brand communications means we solve your problem efficiently and effectively.

Our clients are place-based. We understand their unique challenges and opportunities.



case study

City of South Euclid, Ohio New Brand Strategy

Overview

South Euclid is an inner-ring suburb to Cleveland, Ohio located on the city’s east side. While primarily a residential community, cultural amenities as well as highway access can be found in neighboring communities.

Like many cities throughout the United States, South Euclid struggled with the

realities of the economic downturn and housing crash that began in 2008. Many

families were forced to leave their homes and the City faced the burden of vacant

properties and lost confidence.

However, the City and its citizens are hardy and enterprising. Through grants and

grass roots efforts, vacant homes were renovated with sustainable features and

resold. Those that could not be renovated were turned into open lots that soon

bloomed into community gardens. Hope was still alive but that message wasn’t

getting to the majority of their citizens.

PrOject scOPe

Stakeholder Engagement

Brand Strategy including:

• Positioning

• Key Messaging

• Tagline

• Brand Identity

Website Landing Page

Brand Launch Plan

Placemaking Initiatives

• Banner Program

• Gateway Sign Design

“ The Cit y of South Euclid is comprised of f riendly, dow n-to-ea rth people who a re genuine in their communit y pride and neighborly respect. It ’s a communit y that leads and doesn’t follow and the result is a new v ibrancy in our neighborhoods.”

Jim and Pam O’Toole Family, 28 years

founders of Pla-Win Neighborhood Group



LOCAL BRANDS

The City with the Forward Look A Community of Neighbors

The City of Beautiful Homes

strategy

The city chose to conduct an invite-only

Discovery Workshop to engage a small

group of residents, business owners

and other stakeholders in the brand

development process.

Through that event, we uncovered the

city’s personality traits, brand audience,

current perceptions, the distinct advantages

of their community and set the goals and

aspirations for the new brand.

This information was critical to developing

an authentic Brand Strategy that set the

foundation for which their Brand was

be built.

A Positioning Statement was crafted to

help the city define how they wanted to be

positioned in its marketplace and with its

Stakeholders.

Key Audience(s) were identified as

prospective home-buyers — targeting young

families, divorcees and singletons as well

as current residents and business owners.

Understanding the specific audiences

allowed us to craft powerful key messages

that spoke to each group’s needs

and desires.

Within the positioning, Distinct Advantages

are identified and then carefully defined to

communicate what is best and most unique

about your specific community. Both the

audience and distinct advantages make up

the back bone of your Brand Strategy and

communication.

case study | CiTy OF SOuTh EuClid, OhiO

COMPETiTiVE lANdSCAPEEarly assessment often includes a topical understanding of your existing brand and its distinction from your surrounding communities.

For residents and businesses, South Euclid offers a

community of connectivity – one that is rich in gathering

spaces, steeped in sustainable action, and central to

regional amenities. This is a city on the move, leveraging

its best assets to strike the perfect chord between past

and future, tradition and innovation, city and suburbia,

stability and change...

FrOM tHe city OF sOutH eucLid POsitiONiNg


DISTINCTIVE ADVANTAGES

COMMUNITY BASED: Those who live and work

within South Euclid are given ample opportunity

to connect through the many gathering places,

public events and cultural amenities available to

them. Residents and business owners find friendly

neighbors who are actively invested in shaping

a sustainable community that serves their own

needs and benefits generations to come.

FAMILY FRIENDLY: Safe, walkable streets,

playgrounds and parks, well-rated schools and kid-

centric activities — it all adds up to a place where

families can come together and thrive.

SUSTAINABILITY MINDED: Through forward-

thinking projects like the Green Neighborhood

Initiative and community gardens, South Euclid

takes a “show” vs. “tell” approach to people,

planet and profit. This has not only elevated

the community’s value, but has also effectively

positioned it as an authoritative leader in

successful transformative action.

CULTURALLY RICH: South Euclid is diverse in

everything from demographics to dining options,

from employment opportunities to cultural

amenities. This inclusivity gives the area a pulse

of city life, while residential streets maintain the

peacefulness of a quaint, suburban neighborhood.



ChArACTEr ANd MOOdAn authentic community brand should evoke the personality and char-acter of your place. We often utilize an exercise that asks you to think about your place as a person and how you would describe your personality. This provides context to begin visualiz-ing how that personality may be presented within your brand palette.

South Euclid Personality Characteristics

Connected

Green

Proactive

Visionary

Collaborative

lively

Approachable

Friendly

Welcoming


desigN

With the brand foundation established

through the Strategy, personality and

character insights, the development of the

visual design begins.

For the City of South Euclid, five concepts

were presented. Each represented the

personality and character of the City in

their own way. Tagline concepts were also

tested both for meaning and purpose as well

as aesthetic integration with the mark.

euclidC O M E T O G E T H E R & T H R I V E

south euclidC O M E T O G E T H E R & T H R I V E

south

C O M E T O G E T H E R & T H R I V E

euclidsouthC O M E T O G E T H E R & T H R I V E

euclidsouth



south



euclidsouth SOUTH EUCL ID

SOUTH EUCL ID

SOUTH EUCL IDgrow with us


SOUTH EUCL ID

SOUTH EUCL ID



SOUTH EUCL ID

SOUTH EUCL ID


SOUTH EUCL IDgrow with usCOME TOGETHER & THRIVE

COME TOGETHER & THRIVE





south



euclidsoutheuclid



south



euclidsouth

SElECTiNG ThE MArK When reviewing and selecting the your

logomark, it is important to match up how the mark “feels” with the position-

ing and messaging that have been es-tablished through the Strategy. While an important visual element, your logo is a support tool for your brand. The unique

purpose, mission and position of your brand should hold steady over time.



BrANd lAuNChIn October, 2012, the new brand was launched at the Open House of South Euclid’s first Idea House a sustainably built home on a previously vacant lot. This event was selected to highlight South Euclid’s innovation in stabilizing their neighborhoods and housing stock — part of their brand essence. Their efforts have been recognized and replicated across the country.

iMPLeMeNtatiON

Once South Euclid selected their logo, it was

time to launch and implement the brand.

Specific communication tools were selected

for initial integration of the brand. This

included the website landing page, social

media integration and vehicle decals.

A year after the brand launch, the City

came back to Studio Graphique to begin

placemaking efforts to bring the brand into

the city environment.

Banners, neighborhood identifiers and

gateway signs have been developed and

help continue bringing their brand to life. WEBSiTE lANdiNG PAGE Financially, the City was not yet ready to invest in the redevelopment of their website, so we created a landing page that featured the new brand look as well as key messaging to introduce the new brand.

KEy MESSAGESSeveral families, businesses and

community leaders were inter-viewed to authentically present a

Distinct Advantage of this commu-nity as it related to their lives.

community-based

Family Friendly

sustainability Minded

sout

h eu

clid

come

&together

thrive

ELEVATIONScale: 1/2" = 1'-0"

1/4" thick aluminum panelwith reverse-cut logoColor: Varies (SeePantone Colors below)

Vertical frame (inside edge only)Color: Silver

1/4" thick aluminum panelwith reflective white copy

Color: Match PMS 376 C Alternate Material: Vinyl

Fabricator to determine arm bracket, clamp/straps & hardware basedon proper structural & windload

requirementsColor: silver

5'-0"

5'-0"

2'-0"

1'-3"

2-1/2" – 3" (typ.)

5 1/4"

South Euclid Panel always points towardstreet unless notedotherwise

B

LU E S TONE

HI S

T

O R I C D I S T RI C

T

Neighborhood BadgeMetal Street Banner


case study

North Coast Harbor, Cleveland, Ohio New Brand Strategy and Marketing Plan

Overview

North Coast Harbor is a district of Downtown Cleveland, Ohio and is border to the north by Lake Erie. The district is home to world-class venues, including the Rock and Roll Hall of Fame and Museum, the Great Lakes Science Center, and FirstEnergy Stadium — home of the Cleveland Browns.

While the City of Cleveland employs its Great Lake and river as part of their

industrial shipping base, it has long been an underutilized recreational asset.

In the 1990’s Voinovich Park was built on the end of the 9th Street Pier and

meant to be utilized as a major event venue. While it has served this purpose,

on non-event days, the downtown’s lakefront can seem empty and lifeless,

particularly since the area is devoid of residential tenants.

This unique urban asset needed a purpose — one that would support the world

class venues and also give people a chance to truly enjoy the lakefront on a

daily basis.

PrOject scOPe



• Purpose Lens

• Positioning

• Brand Identity

Communications Templates

Brand Guidelines

Website

Marketing Plan

Marketing Materials

Placemaking

• Banner Program

• Event Identities and materials

“ The Inner Ha rbor and Nav y Pier were the first t wo analogs I pictured when I saw the ter m North Coast Ha rbor. Visiting f riends f rom Chicago f requently comment that while they’re impressed w ith our cit y, they strongly prefer how Chicago has utilized the la kef ront. A ha rbor destination is one step in the right direction to have a memorable, desirable la kef ront. I l i ke the proposed name just f ine, but whatever we call it , it w ill be judged on substance.”

Brendan Clark Civic Commons Participant


strategy

North Coast Harbor, as it has been called

since the late 1990’s, is home to many major

visitor destinations in Downtown Cleveland.

However, there had not been a parent

organization to encourage and support

these entities in a collaborative effort to

build unique district experiences.

With our client and partner, Downtown

Cleveland Alliance, the Stakeholder

Engagement process put many leaders of

these organizations at the same table for

the first time, allowing them to develop a

shared vision and purpose.

Public Engagement was also utilized

through The Civic Commons, an online

environment combining the best and most

effective aspects of social networking

and social media for the purpose of civic

engagement.

Because this project was just as much

about placemaking as it was about building

a brand, we leveraged the brand to act

more like a strategic plan for the North

Coast Harbor District. We wanted to

ensure that every idea, design and decision

fundamentally aligned with why the district

exists and what its visitors wanted.

For this approach we utilized our Purpose

Lens™, a tool that helps organizations and

places discover their “Why,” their reason

for being, and defines “How,” the actions

that will be taken to get them there and

then we fill in the “Whats,” the things that

are offered to support the Purpose. The

Purpose Lens also acts as a decision making

tool for place-based projects and initiatives

— if it doesn’t fit the purpose, it doesn’t

need to be done!

case study | NORTH COAST HARBOR

POSITIONING STATEMENT

8

Our WHY What is our core belief? Why do we exist?

Because North Coast Harbor is

Downtown Cleveland’s connection to

the Lake, we believe it is a place to be

celebrated and enjoyed by all.

Our Core Belief

A place to be enjoyed by all

Why

By starting with this premise, we connect

people to this currently underused asset,

and create an environment that people

(residents and visitors) want to visit, stay

the day, tell others about, and return to.

10

Enhance safety and accessibility

through infrastructure upgrades

in and around the district.

Our WHAT What do we offer to support our beliefs?

Elevate the visitor

experience through

amenity additions.

A place to be enjoyed by all

Why

Co

mm

un

icat

ion

& Colla

boration

Sanitation & Safety Efforts

Pedestrian Bridge

AdditionalParking/

Less Costly Parking

Gathering Spaces:

Restaurants, Pavilions, Benches

World-ClassVenues

Existing or in progress

Signature Events

Marina

NCH Website

NCH BrandDevelopment

NCH Social Media

Presence

Year-round public events/festivals/cel-

ebrationsDistrict PR and market-ing outreach

PublicBathrooms

Branded Placemaking & Wayfinding

AdditionalConnectivity

RTALine

How

What

Build awareness and traffic among

visitors and residents through shared

communication and event promotions.

6

Our Positioning

How should North Coast Harbor be positioned?

POSITIONING DEFINED: A forward-looking statement that succinctly defines how your organization wants to be positioned in the marketplace. It should be an honest reflection of who you are today, but with short-term attainable aspirations.

North Coast Harbor is the one Cleveland

destination where the City meets the Lake,

and Life intersects with unique venues,

events and activities that enlighten,

engage and entertain.

The Audiences: Cleveland-area resi-

dents, visitors, special organiza-tions and groups

The Guiding Principle:venues & activities in NCH are unlike others

The End Benefit

The Products/Services

The Distinctive Advantage: the city’s best lakefront views

This statement positions North Coast Harbor as a place that welcomes people

and activity (a passive park), plays on it’s distinctive advantage as the place

where the City meets the Lake, acknowledges it’s key attractors (venues), and

guides the programming of the place (unique activities and venues).

HOW & WHAT DIAGRAM

WHY - YOUR PURPOSE



visiOning and design

Once the purpose of the North Coast Harbor

District was established, it allowed us to not

only visualize the brand identity, but envision

how this place could be transformed into an

urban asset that is utilized and embraced by

the residents of the city, activating the space

at every turn.

Mood boards were used a little differently

for this project. They were used to consider

space utilization and activation with ideas for

landscape/hardscape installations as well as

brand-focused events and activities.

Five identity concepts were presented for the

district. Each supported the new tagline “City

Meets the Lake” and were presented along

with concepts for district gateway elements

so the brand could be brought into the

physical realm.

dca1120 | august 2013 north coast harbor // brand development placemaking mood boards page 1©Studio graphique, Inc. designwithdirection.com

Passive Recreation

Spaces

Gathering Spaces

IntegratedPublic Art

IntuitiveConnectivity

ELEVATE the experienceWhat

PURPOSE ALIGNMENTOne of the “How’s” identified for North Coast Harbor was Elevate the Experience.This image board presents project types, design elements and ideas for public, passive recreational spaces that would support that purpose.

©2013 Studio Graphique, Inc. designwithdirection.com

OPTION 5OPTION 4

OPTION 2 OPTION 3OPTION 1

HARBORNORTH COAST

CLEVELAND’S

HARBORNORTH COAST

CLEVELAND’S

North Coast

North

where the city meets the lake





No

rth

HA

RB

OR


OPTION 5OPTION 4


HARBORNORTH COAST

CLEVELAND’S

HARBORNORTH COAST

CLEVELAND’S

North Coast

North






No

rth

HA

RB

OR


OPTION 5OPTION 4


HARBORNORTH COAST

CLEVELAND’S

HARBORNORTH COAST

CLEVELAND’S

North Coast

North






No

rth

HA

RB

OR


OPTION 5OPTION 4


HARBORNORTH COAST

CLEVELAND’S

HARBORNORTH COAST

CLEVELAND’S

North Coast

North






No

rth

HA

RB

OR


OPTION 5OPTION 4


HARBORNORTH COAST

CLEVELAND’S

HARBORNORTH COAST

CLEVELAND’S

North Coast

North






No

rth

HA

RB

OR



imPlementatiOn

Studio Graphique and Downtown Cleveland Alliance were hired

by the City of Cleveland on a two-year contract. The first year

was meant to discover and build the new brand and the second

year was to market the district and help develop new events that

would continue to make North Coast Harbor known as a place

that can be enjoyed by all.

This mark demonstrates the tagline

“where the city meets the lake” — colorful

city buildings meet calm waters. The

three elements in the city illustration are

representative of North Coast Harbor’s

position to enlighten, engage and entertain.

Angular shapes relate to the strong shape

of the Rock Hall as well as the angular

breakwall and walkway, and subtly speak to

spotlights (events) and flight (port/airport).

The colors are vibrant and dimensional.

KEY WORDS

Friendly

Vibrant

Water

Connection

COLOR PALETTEGREYSCALE LOGO

NORTH COAST HARBOR IDENTITY


COLORS

7462 C 3135 C 7472 C 7462 C 116 C 1665 C

7461 C 3105 C 3245 C 234 C 107 C 1585 C

NORTH COAST HARBOR LOGO - FULL COLOR WITH TAGLINE

COLORS

7462 C 3135 C 7472 C 7462 C 116 C 1665 C

7461 C 3105 C 3245 C 234 C 107 C 1585 C

NORTH COAST HARBOR LOGO - FULL COLOR WITH TAGLINE

NORTH COAST HARBOR LOGO - FULL COLOR WITHOUT TAGLINE

NORTH COAST HARBOR LOGO - GREYSCALE

NORTH COAST HARBOR LOGO - GREYSCALE WITHOUT TAGLINE

EVENT IDENTITY Several new weekly events have been implemented at North Coast Harbor. North Coast Namaste, a weekly yoga

series that takes place during the sum-mer months in Voinovich Park, has its own logo built from the brand assets.

WEBSITE One of the biggest

project initiatives was the launch of the new

North Coast Harbor website. For the first

time, visitors can go to one place to learn about

world class venues and the wonderful events

held in the district.


case study

City of Delaware, Ohio New Brand Strategy and City-wide Sign Program

Overview

The City of Delaware is located in the center of Ohio approximately 30 miles north of Columbus and is considered part of the Columbus Metropolitan area. The city contains a population of around 35,000 residents, a robust light industrial/manufacturing base and features a traditional downtown shopping district that is home to Ohio Wesleyan University.

The City of Delaware has enjoyed both stability and growth even in the past five

years. Their downtown continues to grow with an eclectic mix of unique local

shops and restaurants that draw urbanites from Columbus seeking a traditional,

yet hip downtown experience.

With the knowledge that it contains so many strong assets and opportunities, the

City looked to a new brand strategy to tell their story so they can maintain their

population, and attract new businesses and visitors to their downtown.

PrOject scOPe



• Positioning

• Key Messaging

• Brand Identity

Communications Templates

Brand Guidelines

Wayfinding

• Downtown Sign Program

• City-wide Sign Program

“We have recreated our thriv ing H istoric Dow ntow n and its su r rounding historic neighborhoods. We have an effective Main Street organization that is env ied a round the state. We enjoy favorable demog raphics, including a g row ing aff luent commuter population. However, we a re also competing w ith Dublin and Wester v ille for v isitors, all of which have more attractive and sophisticated dow ntow n landscaping and wayfinding.”

Roger Kock Delaware Historic Preservation Commission


DEL1150 | SEPTEMBER 2013 CITY OF DELAWARE // BRAND DEVELOPMENT STRATEGY FRAMEWORK PAGE 6©Studio Graphique, Inc. designwithdirection.com

LOCAL BRANDS

UPDATED BRANDS

CURRENT DELAWARE IDENTITIES

Way Finding

Analysis and Implementation Plan

strategy

While Studio Graphique was originally

selected to conduct a wayfinding study and

develop a new program for the city, through

early discussions and discovery it was

revealed that a rebrand would help support

city-wide communications across the board.

Our team spent two full days immersed

with the city and its stakeholders. Driving

and walking tours were conducted along

with two intensive Discovery Workshops

— one focused on Brand and one focused

on Wayfinding and Experience. An online

survey was also conducted to gain

additional information from a broader range

of participants.

As with all brand strategy work, we focused

on identifying their goals, audience, and

their position in their marketplace.

Delaware has three very distinct audiences

and each deserved a clear positioning.

These were developed to help the city

understand how their message may shift

with each audience.

This foundational work was presented prior

to any visual work to make certain that as

their consultants we were translating their

personality and voice appropriately.

This brand foundation is what is carried

through and referenced through every

phase of development so that their city’s

authenticity was maintained.

case study | City Of DELAWARE, OHiO

CURRENt BRAND REViEW Consistency of image and use is critical for support of a brand. Delaware was often using many different logos to represent their brand.

DEEP DiVE We often get a good solid lead into your project strategy while we are immersed in your place.

Before we leave, we meet with your team to review what we discovered to make sure everyone is comfortable with a direc-tion moving forward.

AUDiENCE Audience gives direction

and voice to your key messages. It clarifies who

your brand is speaking to and why you might be

speaking to them.

It is an important com-ponent in defining your

brand purpose.

ANALYSIS // BRANDINGAudienceHOW WOULD YOU DESCRIBE YOUR POPULATION?

» People moved here seeking a community to raise kids

» Solidly middle class (professional), but not going to be a community like Worthington or a Dublin

» Good school districts: Olentagy & Delaware

» Median family age: 30–40

» Empty nesters

» DINKs = Dual Income No Kids, who want the small city atmosphere

» Diverse population: Old and new Delaware (Delaware pronunciation with two vs three syllables)

» Advanced manufacturing businesses

» Accessible leadership: “You can go to Bun’s any day of the week and see leaders from throughout the community”

» Older population looking for retirement communities to be nearer to grandchildren

YOUR VISITOR BASE?

» Residents of Marysville and Marion, mostly communities north of Delaware

» People come here for work, but live in another community

» Brown Jug racegoers

» Accidental tourists

» Foodies, fairly new food destination

» County seat/civic and university visitors during the day

» OWU summer sports camp

» Evening visitors who do not live or work here

» Parents of OWU students: “Lots of Connecticut license plates”

» Full-service airport brings in corporate flights for area businesses

» OWU students come from 45 states


RESIDENTS

Median family age: 30–40

Solidly middle class (professional)

Seeking a community to raise kids

Seeking the small city atmosphere

University student population

Older population looking to be nearer to grandchildren

COMMUNITY

Well established

Full service

Well maintained in both philosophy and infrastructure

BUSINESSES

Entrepenurial

Advanced Manufacturing

VISITORS

Seeking the small city atmosphere

Attracted to historic downtowns

ACCIDENTAL TOURISTS DUE TO:

Work here Attend Univeristy here or Attend event at University Attend event at the fairgrounds Attend Mainstreet Delaware event

= FAMILY ORIENTED (traditional, multi-generational, hometown, americana)

= COOPERATIVE COMMUNITY (balanced, harmonious, established, responsible)

= SMALL BUSINESS CORE (independent, creative, balanced with mid-size national companies)

= AUTHENTIC EXPERIENCES (real history, automatic visitation opportunities, well programmed events)


For visitors, the City of Delaware offers a sophisticated, urban atmosphere with

little-city charm, featuring independent shops, unique restaurants and a variety

of entertainment options. Delaware’s authentic history, friendly and eclectic

community, and modern vitality cultivate a distinct visitor experience.

What the City offers

Guiding Principle/Promise The Distinctive Advantage

The Distinctive Advantage

End Benefit

VISITORS

STRATEGY // BRANDINGPositioningPOSITIONING DEFINED:

A forward-looking statement that succinctly defines

how your organization wants to be positioned in the

marketplace. It should be an honest reflection of

who you are today, but with short-term attainable

aspirations.

ViSitOR POSitiONiNG



CHARACtER AND MOODAn authentic community brand should evoke the personality and character of your place. We often utilize an exercise that asks you to think about your place as a person and how you would describe your personality. This provides context to begin visualizing how that personality may be presented within your brand palette.

Delaware Personality Characteristics

Modern Americana

Balanced

Cooperative

traditional

Charming

Layered

Entrepreneurial

Authentic

One of Delaware’s existing logo’s affectionately referred to as the “wheely-D.”

design

For the City of Delaware, four concepts were

presented.

During the course of our discovery, many

many visual assets were described and

revered as being a part of the Delaware

identity. However, there wasn’t any singular

icon that represented the city as a whole.

We approached the development of a

traditional logotype as a way to embody the

essence of the brand and stand the test of

time.

At the conclusion of the initial concept

presentation, new tactics were discussed

to allow the city to showcase some of their

most cherished brand assets.


Option 1

CONCEPT

The City of Delaware’s big, little city atmosphere harkens

back to a different era while exuding modernity. This

concept features the crisp linework interpretation of a

billowing American flag partnered with modernized classic

typography. The mark and color palette represents a mix of

the city’s rich history and contemporary spirit.

KEY PERSONALITY TRAITS

Modern Americana

Charming

Sophisticated

Layered

Real History


Option 2

CONCEPT

The City of Delaware’s layers of history, well-maintained

architecture, contemporary businesses, and modern vitality

provide a comfortable place for people to live and visit.

This concept captures this mix of the community’s history

and sophistication while being fun and not taking itself too

seriously. Ornate and script typography blends to create

a mark with modern appeal and approachable charm. The

color palette captures the stages of patina on copper while

providing a variety of warm and cool tones that allow for

diverse branding applications.

KEY PERSONALITY TRAITS

Modern Americana

Atmosphere

Authentic

Charming

Patina


OPTION 1

COLOR TYPOGRAPHY

Engravers Gothic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmonpqrstuvwxyz 0123456789

AW Conqueror Slab ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

Columbia Titling standard ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789


OPTION 2

ALTERNATE

COLOR TYPOGRAPHY

FM Bolyar Ornate ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

Machiarge ABCDEFGHIJKLMNOPQRST U V WX YZ abcdefghijklmonpqrstuvwxyz 0123456789


OPTION 4

ALTERNATES

COLOR TYPOGRAPHY

AW Conqueror carved one ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

AW Conqueror Slab ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

DelawareCITY OF

O H I O

DelawareCITY OF

O H I O


OPTION 3

ALTERNATE

COLOR TYPOGRAPHY

Interstate Regular Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmonpqrstuvwxyz 0123456789


LOCAL BRANDS

UPDATED BRANDS

CURRENT DELAWARE IDENTITIES

Way Finding

Analysis and Implementation Plan


12

Applications

STATIONERY TEMPLATES – LETTERHEAD AND BUSINESS CARD

STATIONERY USAGE

The stationery shown on this page

and the following page is the approved

system for use with all City of Delaware

communications.

Letters may be printed on pre-printed

stationery, or exported as PDF files from

approved template files.

david efland

Director of Planning & Community Development

defland@del

awareohio.n

et

City Hall — 1 south sandusky st — Delaware, oh 43015

call 740-203-1024 fax 740-203-1024 click www.delaw

areohio.net


Colors

Foundation Logo | color

Traditions Badges | color

design develOPment

To support the brand messaging and showcase the vibrant

assets and amenities featured in the City of Delaware,

Studio Graphique created “Traditions Badges” along with the

Foundational Logotype. The logotype is used on traditional

city communications, while the badges are used strictly for

marketing communications.

imPlementatiOn

Once the brand identity was finalized, Studio Graphique worked with

the city to develop communication templates and a Brand Guidelines

to protect how and where the visual assets are used.

With the new brand in place, the design helped to inform the

development of the city-wide signage and wayfinding program.

city of delaware // signage and wayfinding program conceptual design presentation DEL1150 | OctObEr 2014 | PaGE 5©Studio Graphique, Inc. designwithdirection.com

concept a

DOWNTOWN DIRECTIONAL (CITY STREETS 25 MPH)Scale: 1/2" = 1'-0"

BACK OF SIGN

CITY-WIDE DIRECTIONAL (STE ROUTES 35+ MPH)Scale: 1/2" = 1'-0"

CITY-WIDE DIRECTIONAL (STE ROUTES 35- MPH)Scale: 1/2" = 1'-0"

Downtown Delaware

Ohio WesleyanUniversity

Arts Castle

County BldgsLibrary

TheaterPublic Parking

14

Applications

VEHICLE GRAPHICS EXAMPLES

VEHICLE GRAPHICS USAGE

The City of Delaware logo may be used as

an applied graphic on City vehicles. The

recommended logo to use on vehicles is

the City Logo with establish date (see page

2) in one color (Pantone 648) on white

or light vehicles or in reverse (white) on

vehicles pained in dark colors (not shown).

LOGO WITH DEPARTMENT NAME

d e pa r t m e n t n a m e

3

About the Mark

FOUNDATIONThe City of Delaware’s big, small-city

atmosphere harkens back to a different era

while still looking toward the future. This

logo features the crisp line work that can

be an interpretation of a billowing American

flag or the many roads that lead to the

City. This is partnered with modernized, yet

classic typography, enhanced by a color

palette that represents a mix of the city’s

rich traditions and contemporary spirit.

CONSTRUCTIONThe City of Delaware logo consists of the

established date, logotype, and Ohio banner.

The logo has been provided in two formats

– with and without established date. The

logo with established date should be used

in most cases. The version without the date

may be used only in instances where space

will not allow for the full logo, such as for

sponsorships or advertising.

LOGO WITH DEPARTMENT NAMEThe Ohio banner may, in special

circumstances, be replaced with individual

department names, such as Parks and

Recreation or Public Works. The department

name must be formatted using the approved

typeface, color and style as shown on this

page. The use and layout must be approved

by the Community Affairs Coordinator prior

to use.

LOGO

LOGO WITHOUT DATE

established date

ohio banner

city of delaware logotype

Brand Guidelines

Vehicle Decals

Wayfinding


portfolio | branding placemaking wayfinding

UNIVERSITY CIRCLEUniversity Circle is a premier urban district and one of the fastest growing communities in Cleveland. Within its 1.1 mile footprint, it is home to some of Cleveland’s world-class institutions such as the the Cleveland Orchestra, Museum of Art, Botanical Gardens, Museum of Natural History, Case Western Reserve University and University Hospitals Case Medical Center.

project scope

logo designprint collateral



fIn

D N

ATURE In

the CIrCle

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fInD hisToRy In the C

IrC

le

sIgn COnCept:ribbon

Retrace the footsteps of the Native Americans that carved

what is now Euclid Avenue through the native forests,

or how a grand roadway gesture gave the

neighborhood its name.

The University Circle story has many exciting chapters of interest in history, arts, architecture, learning, discovery, innovation, and more.

Circle Walk allows visitors to experience the University Circle story directly by exploring these stories at each point along the new route.

Circle Walk will inspire visitors to discover our institutions, to paint a picture, to take a class, or simply to seek out the next opportunity to learn more about University Circle.

Find Yourself in the Circle

fIn

D iN

sPiRAT

ioN In

the CIrCle

Experience the architectural diversity of University

Circle, as reflected in the striking façade of the

Peter B Lewis building.

Discover how Cleveland’s zoo had its humble beginnings in our own Wade Oval, or how

the emergence of a corporate giant led to the creation of

this beautiful park. sIgn COnCept: Bent Metal

Explore the landscape formed by ancient glaciers, and learn about the rocky

outcrops and waterways that mark the neighborhood.


INDUSTRIAL HEARTLAND TRAILS COALITIONStudio Graphique worked with Pennsylvania Environmental Council and the Rails-to-Trails Conservancy to position, name and brand the coalition responsible for connecting 1,700 miles of shared use trails through 5 states and 53 counties in Pennsylvania, Ohio, West Virginia, New York, and Maryland. Targeted for completion in 2035, this vast region offers diversity in landscape and features, but is tied together by a shared industrial heritage and welcoming spirit. This spirit was captured in the name and iconic logo mark for the Industrial Heartland Trails Coalition (I Heart Trails for short), speaking both to the qualities of the region and the driving force that connects them to each other and to the communities they link together.

project scope

brand strategypositioningnamingidentity designtemplate development

INDU

ST

RIAL HEARTLAND TRAILS

ihearttrails.com




LAKEFRONT WEST TRANSPORTATION ENHANCEMENT PROJECTThe Lakefront West Transportation Enhancement project was developed to provide stronger connections and access to Cleveland’s lakefront for the near west neighborhoods of the city, which are currently separated by a highway. This plan transformed the 2.5 miles of highway into a lower speed byway. In addition to the transportation enhancements to the roadway, 3.9 miles of multi-purpose trails were added, weaving through the neighborhoods and connecting them to the lakefront park system and other amenities.

Studio Graphique was tasked with developing a signage and wayfinding plan that provided identity, orientation and information along the roadway and paths to aid visitors in discovering both the lakefront and the neighborhoods’ unique assets.

Project Partner: Environmental Design Group, Michael Baker International

project scope

wayfinding strategies

identity development

message programming

sign system development

bid documentation

EDG1172 | NOVEMBER 2013 lakEfRONt wEst // siGNaGE & wayfiNDiNG sCHEMatiC DEsiGN page 10©Studio graphique, Inc. designwithdirection.com

PRoject oveRview & coNteXt

site aRea aREFER TO PAGE 11

FOr eNLarged pLaN OF THIS area

LAKE AVE

EDGEWATER PARK(LOWER)

NORTHEAST OHIO REGIONAL SEWER

CLEVELAND SOAP BOX DERBY

EDGEWATER PARK(UPPER)

WE

ST

59

TH

ST

WE

ST

54

TH

ST

WE

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67

TH

ST

WE

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65

TH

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WE

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76

TH

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BREAKWATER AVE

FATHER CARUSO DR

WE

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49

TH

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WE

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45

TH

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WE

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28

TH

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WE

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25

TH

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DETROIT AVE

WE

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BLV

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site aRea bREFER TO PAGE 15

FOR ENLARGED PLAN OF THIS AREA

site aRea cREFER TO PAGE 16


site aRea DREFER TO PAGE 18


site aRea eREFER TO PAGE 21


SIGNAGE & WAYFINDING FAMILY | PLACEMAKING AND IDENTITY | VEHICULAR

EDG1172 | NOVEMBER 20, 2013©Studio Graphique, Inc. www.designwithdirection.com EDG | WESTSHORE BLVD & MULTIPURPOSE TRAIL | 1

BOULEVARD BANNERS | ALONG BLVD. BB GATEWAY—BOULEVARD | ENTERING ONTO BLVD.GW-B

Color A

Color B Color C

SCALE: 3/8" = 1'-0" SCALE: 3/8" = 1'-0"

decorative cuts in metal

EDG

EWAT

ERNEIGHBO

RHOOD

DET

RO

IT S

HO

REW

AYNEIGHBO

RHOOD

OH

IO C

ITY

NEIGHBO

RHOOD


SIGNAGE & WAYFINDING FAMILY | WAYFINDING | VEHICULAR


COMMUNITY WAYFINDING | EXITING BLVD.CW VARIOUS | ON BLVD. DOT

35Edgewater ParkWhiskey Island

EXIT 1/2 MILE

Lake AveWest Blvd

THESE SIGNS ARE NOT IN SG SCOPE OF WORKSCALE: 3/8" = 1'-0" SCALE: 3/8" = 1'-0"

GordonSquare

WhiskeyIsland

reflective face

SIGNAGE & WAYFINDING FAMILY | PLACEMAKING AND IDENTITY | VEHICULAR


BOULEVARD BANNERS | ALONG BLVD. BB GATEWAY—BOULEVARD | ENTERING ONTO BLVD.GW-B

Color A

Color B Color C

SCALE: 3/8" = 1'-0" SCALE: 3/8" = 1'-0"


EDG

EWAT

ERNEIGHBO

RHOOD

DET

RO

IT S

HO

REW

AYNEIGHBO

RHOOD

OH

IO C

ITY

NEIGHBO

RHOOD


Overall Plan

Identification/Gateway and Vehicular Directional Signage



EDG1172 | NOVEMBER 2013 lakEfRONt wEst // siGNaGE & wayfiNDiNG sCHEMatiC DEsiGN page 11©Studio graphique, Inc. designwithdirection.com

site sectioN a

west blvd & lake ave Noderefer to page 12 for enlarged plan.

clifton blvd & lake ave Noderefer to page 14 for enlarged plan.

edgewater Park Noderefer to page 13 for enlarged plan.

LAKE AVE

CLIFTON BLVD

EDGEWATER PARK(UPPER)

WE

ST

BLV

D

trailblazerTB

trailblazerTB

trailblazerTB

trailblazer

TB

Pedestrian/bike DirectionalPBD

Pedestrian/bikeDirectionalPBDinterpretiveIW

interpretive IW

interpretive IW

Sign Location Plan - Site Section A

Multi-purpose Trail Signage

SIGNAGE & WAYFINDING FAMILY | EXPERIENTIAL | PEDESTRIAN & BIKE


TRAIL MAP | VARIOUS DECISION POINTS/STOP AREAS ALONG TRAILTM INTERPRETIVE WAYSIDE | AT BIO-RETENTION AREASIWMILE MARKER | VARIOUS POINTS ALONG TRAILMM

10

INSTRUCTION/INFORMATION | VARIOUS POINTS ALONG TRAILIN

BIKEWAY

CLEVELAND

LAKEFRONT

(could be at other story-telling opportunities along trailand/or in information kiosk at nodes)

(May also be in information kiosks at nodes) (May also be in information kiosks at nodes or combinedwith other signage such as Trail Gateway)

PLEASE OBSERVE THE FOLLOWING RULES:

FOR YOUR SAFETY & THE SAFETY OF OTHERS

• Algkfnds hflgorpegn hpkryj skfdg.

• Algkfnds hflgorpegn hpkryj skfdg hflgorpegn hpkryj skfdg.



• Algkfnds hflgorpegn hpkryj skfdg hflgorpegn hpkryj skfdg.

PANEL DESIGNN.I.C.

SCALE: 3/8" = 1'-0"

SCALE: 3/8" = 1'-0"SCALE: 3/8" = 1'-0" SCALE: 3/8" = 1'-0"

DOGS WELCOMEPlease observe the following rules:

• Dogs must be kept on leash at all times.

• Please clean up after your dog and dispose of waste properly.

BIKEWAY

CLEVELAND

LAKEFRONT

ammenities

restrictions

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information

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ammenities

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ammenities

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ammenities

information

restrictions

information

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ammenities

restrictions

ammenities

Restrooms First Aid

Shelter EmergencyPhone

Restrooms First Aid

Shelter EmergencyPhone

YOU ARE HERE10MILE

heads-up map

SIGNAGE & WAYFINDING FAMILY | WAYFINDING | PEDESTRIAN & BIKE


Alternate

TRAILBLAZER | FROM NEIGHBORHOODSTB PEDESTRIAN/BIKE DIRECTIONAL | AT NODES & DECISION POINTS ALONG TRAILPBDGATEWAY—TRAIL | ENTERING TRAIL AT NODESGW-T

PATHWAY

CLEVELAND

LAKEFRONT

SCALE: 3/8" = 1'-0"SCALE: 3/8" = 1'-0" SCALE: 3/8" = 1'-0"

BIKEWAY

CLEVELAND

LAKEFRONT

West 73rd St.

• Motorized vehicles are prohibited on all purpose trails.

• Always stay to the right, which allows others to pass and prevents interference with oncoming traffic.

• Bicyclists in Cleveland Metroparks must obey state and park district equipment laws. If riding during dusk or dawn, you must have a headlight and proper reflectors.

• Bicyclists and in-line skaters should alert others with a bell or by voice when passing from behind.

• Bicyclists and in-line skaters should control their speed and maintain a safe distance.

• Park visitors are allowed to walk their dogs and cats on all purpose trails. Pets must be leashed, and owners must remove any animal waste.

• No Alcohol.

PLEASE OBSERVE THE FOLLOWINGALL-PURPOSE TRAIL RULES.

OPEN 6 A.M. - 11 P.M.

BIKEWAY

CLEVELAND

LAKEFRONT

Edgewater Bluff

EdgewaterMarina

Lakefront BikewayEASTBOUND

Lakefront BikewayWESTBOUND



CLEVELAND LAKEFRONT NATURE PRESERVEFormerly known as Dike 14, the site along Lake Erie was renamed Cleveland Lakefront Nature Preserve by the Cuyahoga County Port Authority. The Port Authority approached Studio Graphique for a new logo and trailblazing system to be unveiled at the same time the site would officially open to the public. Considered to be an excellent bird-watching location, the new bird migration site required a mark to represent their main attraction. Illustrating the landscape of the Nature Preserve and its strong connection to bird-watching, the logo and color palette were applied to trailblazing signs and an on-site kiosk.

project scope

brand identitysign system design



FAIRPORT HARBORStudio Graphique worked with the Village of Fairport Harbor to position and brand the community. The new identity and brand materials center around the Village’s iconic lighthouse. Paired with water and sun, the brand caputures the easy-going, beachy spirit of Fairport Harbor and form a strong foundation from which the Village can build on to reach their goal of becoming a regional destination.

project scope

positioninglogo design brand identity brand standardsad design

Date post:	07-Jan-2022
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BRANDING PLACEMAKING WAYFINDING

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