The University of Cincinnati Foundation | Branding Standards1

BRANDING STANDARDS

The University of Cincinnati Foundation | Branding Standards2

The purpose of this guide is to ensure the University of Cincinnati (UC) Foundation brand

is consistently portrayed across channels for different audiences to enjoy the same quality,

cohesive experience.

The UC Foundation Brand Guide is intended for development officers and UC Foundation-

focused correspondence only.

INTRODUCTION

Contents

Section 1: Design

1.1 Logo

1.2 Size

1.3 Colors

1.4 Incorrect Usage

1.5 Typography

Section 2: Copy

2.1 Boilerplate

2.2 How We Write It

2.3 News Writing

2.4 Formal Messaging

Section 3: Marketing Collateral

3.1 Business Suite

3.2 Templates

3.3 Email Signatures

3.4 Merchandise

Section 4: Contact

4.1 Contact Information

The University of Cincinnati Foundation | Branding Standards3

DESIGN1.1 Logo

Whenever possible, use the main version of the UC Foundation logo. For exceptions to this

rule, please contact the Director of Creative Services listed on the final page of this guide

for approval.

The safe space is equal to the height of the F.

Minimum size for print Minimum size for web

1.5 inches 125 pixels

1.2 Size

The University of Cincinnati Foundation | Branding Standards4

PANTONE® 186

Black

DESIGN1.3 Color

Other Mixing Options

CMYK values:

Cyan (C) 0%

Magenta (M) 100%

Yellow (Y) 81%

Black (K) 4%

RGB values:

Red (R) 224%

Green (G) 1%

Blue (B) 34%

Hexadecimal (Hex):

#E00122

CMYK values:

Cyan (C) 0%

Magenta (M) 0%

Yellow (Y) 0%

Black (K) 100%

RGB values:

Red (R) 0%

Green (G) 0%

Blue (B) 0%

Hexadecimal (Hex):

#000000

CMYK values:

Cyan (C) 0%

Magenta (M) 0%

Yellow (Y) 0%

Black (K) 0%

RGB values:

Red (R) 255%

Green (G) 255%

Blue (B) 255%

Hexadecimal (Hex):

#FFFFFF

The University of Cincinnati Foundation | Branding Standards5

If possible, the UC Foundation logo should be printed as a special PMS 186. For exceptions,

please use the CMYK or RGB versions of the primary mark.

However, there are other versions of the logo that may be used, such as these:

For print applications where using color isn’t possible, it’s acceptable to use these:

The University of Cincinnati Foundation | Branding Standards6

DESIGN1.4 Incorrect Usage

The development and use of separate logos is prohibited. The UC Foundation logo must never

be manipulated in these, or any other brand infringing ways.

Carl H. Lindner College of BusinessCarl H. Lindner College of Business

Carl H. Lindner College of BusinessCarl H. Lindner College of Business

Carl H. Lindner College of Business

Carl H. Lindner College of Business

Carl H. Lindner College of Business

Carl H. Lindner College of Business

Carl H. Lindner College of Business

The University of Cincinnati Foundation | Branding Standards7

For printed and digital materials, please use sans serif typeface Myriad and/or serif typeface

Minion. Under the Foundation Toolkit on FOUNDPUB, use the font sizes set in the templates.

The fonts can be obtained by contacting Mike Lang, (513) 556-6176 or

Mike.Lang@uc.edu.

Myriad Regular

Myriad Regular Condensed

Myriad Bold Condensed

Myriad Bold Myriad Black

Myriad Regular Italic

Myriad Regular Italic Condensed

Myriad Bold Italic Condensed

Myriad Bold Italic Myriad Black Italic

Minion Regular Minion Semibold Minion Bold Minion Black

Minion Italic Minion Semibold Italic Minion Bold Italic

Arial Arial Bold Arial Italic

DESIGN1.1 Typography

The University of Cincinnati Foundation | Branding Standards8

COPY2.1 Boilerplate

About the University of Cincinnati Foundation

Established in 1975, the University of Cincinnati Foundation is a 501(c)(3) not-for-profit

corporation and is the private sector fundraising entity for the University of Cincinnati. The

foundation supports UC’s aspirations through philanthropic collaboration with the colleges,

the Academic Health Center and other units to maximize private support. The foundation’s

advancement efforts promote the development of productive, enduring relationships with

alumni, friends, colleagues, students, foundations, corporations and the Greater Cincinnati

community. For more information, visit uc.edu/foundation.

The University of Cincinnati Foundation | Branding Standards9

COPY2.2 How We Write It

To maintain consistency and clarity, please follow the preferred style guides below.

As a general rule, use the University of Cincinnati (UC) Foundation on first reference. Subsequent

references and in headlines, use UC Foundation or the foundation. Never UCF.

2.3 News Writing

For news writing, follow the Associated Press (AP) Stylebook and Libel Manual and Merriam-

Webster’s Collegiate Dictionary, Eleventh Edition. When AP style doesn’t answer the question,

refer to the Chicago Manual of Style, 14th edition.

Consult the University of Cincinnati’s style guide for content specific to the university. It’s

available online at uc.edu/ucomm/resources/stylebook.

2.4 Formal Messaging

For formal writing, including invitations and letters, consult UC’s style guide. For titles, refer to

Honor & Respect: The Official Guide to Names, Titles, and Forms of Address and Merriam-Webster’s

Collegiate Dictionary, Eleventh Edition.

The University of Cincinnati Foundation | Branding Standards10

To order business cards, please contact Lora Drennen at (513) 556-6376 or

lora.drennen@uc.edu. All additional supplies are managed by UC Foundation’s Creative

Services and are located in the FOUNDPUB folder under Foundation Toolkit.

UCF_letterhead8.5x11_FINAL.indd 2 11/4/2013 2:03:47 PM

PO Box 19970 Cincinnati, OH 45219-0970 t (513) 556-6781 f (513) 556-4300

uc.edu/foundation

UCF_letterhead8.5x11_FINAL.indd 1 11/4/2013 2:03:47 PM

PO Box 19970 Cincinnati, OH 45219-0970

uc.edu/foundation

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PO Box 19970 Cincinnati, OH 45219-0970

uc.edu/foundation

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Rodney M. Grabowski, CFREPresident, UC Foundation Vice President for Development and Alumni Relations, UC

PO Box 19970 Cincinnati, OH 45219-0970 t (513) 556-6703 m (513) 253-8551 rod.grawboski@uc.edu

uc.edu/foundation

UCF_bizcard_ConceptC_Grabowski.indd 1 10/17/2013 3:57:38 PM

Letterhead and #10 Envelope

Business Card

MARKETING COLLATERAL3.1 Business Suite

The University of Cincinnati Foundation | Branding Standards11

UCF_pocketfldr_FINAL_red.indd 1 10/4/2013 1:53:29 PM

UCF_pocketfldr_FINAL_red.indd 2-3 10/4/2013 1:53:29 PM

UCF_A6_envelope_FINAL.indd 1 10/4/2013 11:11:55 AM

PO Box 19970 Cincinnati, OH 45219-0970

uc.edu/foundation

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PO Box 19970 Cincinnati, OH 45219-0970t (513) 556-6781 f (513) 556-4300

uc.edu/foundation

F A X

To:

Fax #:

Phone #:

From:

Date:

# Pages:

Re:

UCF_fax8.5x11.indd 1 10/14/2013 12:09:46 PM

Business Envelopes #9.5, #13

Pledge Card

Pocket Folder

Notecard Series

Post-it Notepad

PO Box 19970 Cincinnati, OH 45219-0970

uc.edu/foundation

UCF_A6_envelope_FINAL.indd 2 10/4/2013 11:11:55 AM

PO Box 19970 Cincinnati, OH 45219-0970

uc.edu/foundation

UCF_A6_envelope_FINAL.indd 2 10/4/2013 11:11:55 AM

Contact Information

Preferred Mailing Name Date

Address

City State Zip

Email

Phone g Home g Cell g Office

Join the Charles McMicken Society Please consider becoming a member of the Charles McMicken Society, UC’s most prestigious group of donors who believe that academic and research excellence abounds here at UC and that students are at the center of our mission. Our McMicken members, those who support UC with annual gifts of $1,000 or more, generate the most significant block of private, individual support received by the University each year.

Members receive these special benefits:

• UC Library Privileges

• 10% discount at all UC Bookstores

• Invitations to special events throughout the year

• Opportunity to attend classes at UC Osher Lifelong Learning Institute

g Please contact me about Charles McMicken Society Membership.

g Please contact me about a legacy gift.

generic_PledgeCard_FINAL.indd 2 10/17/2013 3:39:13 PM

Contact InformationContact Information Join the Charles McMicken SocietyJoin the Charles McMicken Society

I (we) pledge $ to the University of Cincinnati. Your total commitment of $1,000 or more annually qualifies for recognition through the Charles McMicken Society. Details on reverse.

Pledge payments will begin and will be made: g Quarterly g Semi-Annually g Annually g The gift is eligible for a corporate match. My matching gift form is enclosed. Unless special instructions are noted below, the use of this gift by the University of Cincinnati is unrestricted.

Payment Options

g Personal check enclosed payable to The UC Foundation

g Cash gift enclosed

Credit card and e-check gifts may be made online at uc.edu/give or by calling 888-556-8889 (toll-free) or 513-556-6781 Monday-Friday, 8 a.m. – 5 p.m. EST.

Scan this code with your mobile phone to donate online.

PO Box 19970 Cincinnati, OH 45219-0970 t (513) 556-6781/(888) 556-8889 f (513) 556-4300

generic_PledgeCard_FINAL.indd 1 10/17/2013 3:39:13 PM

The University of Cincinnati FoundationPO Box 19970

Cincinnati, OH 45219-0970(513) 556-6781 | (888) 556-8889

uc.edu/foundation

The University of Cincinnati Foundation | Branding Standards12

Word Templates, PowerPoint Templates, Facsimile Cover Sheets, Memorandums,

Nametag Templates, and Shipping Labels

These templates can be accessed on the share drive:

O:/FOUNDPUB/Foundation Toolkit/Templates.

Using fonts and sizes other than those outlined in this guide is prohibited. If you need Minion

installed on your computer, contact Mike Lang, (513) 556-6176 or Mike.Lang@uc.edu.

Title PresentationDate 00, 2013

Section Title

► Text

Section Title

Text Text

PowerPoint Template Series

MARKETING COLLATERAL3.2 Templates

The University of Cincinnati Foundation | Branding Standards13

Email signatures should not include colors, images, quotes, colored text or slogans/

quotes/mottos. To maximize mobile device viewing and in consideration of email recipient

parameters, use of images and logos should be avoided.

Email sent from your UC account is public record. Compose all emails with that in mind.

Confidentiality statements should not be added to your signature unless you are certain a

legitimate public records exception applies.

Please follow the formatting below. Copy and paste versions are available on the share drive:

O:/FOUNDPUB/Foundation Toolkit/Email.

Desktop new email

__________

Rodney M. Grabowski President, UC Foundation Vice President for Development and Alumni Relations, UC

The University of Cincinnati Foundation PO Box 19970 Cincinnati, OH 45219-0970 t 513-556-6703 | m 513-253-8551 | f 513-556-4300 uc.edu/foundation

Desktop new email – College Development Office

__________

Michael Hogan Development Officer, UC College of Law

The University of Cincinnati Foundation PO Box 19970 Cincinnati, OH 45219-0970 t 513-556-6703 | m 513-253-0000 | f 513-556-4300 uc.edu/foundation

MARKETING COLLATERAL2.3 Email Signatures

The University of Cincinnati Foundation | Branding Standards14

Any merchandise or collateral to be created reflecting the UC, UC Foundation, and UC Alumni

Association logos must be producted by a licensed vendor. Licensed vendors must be

approved by the University of Cincinnati’s licensing agency, Collegiate Licensing Company

(CLC). For more information about CLC, please contact Martin Ludwig at

martin.ludwig@uc.edu. Visit uc.edu/licensing for more information.

MARKETING COLLATERAL3.4 Merchandise

The University of Cincinnati Foundation | Branding Standards15

If you have any questions about this guide, please contact:

Branding/Design

Amanda Farrell

Director of Creative Services

amanda.farrell@uc.edu | (513) 556-6228

Communications and Marketing

Caitlin Whitehurst

Assistant Director, Integrated Communications and Public Relations

caitlin.whitehurst@uc.edu | (513) 556-4395

CONTACT4.1 Contact Information