Branding Strategies for Job Opportunities

You – A process

Gearing up for

To fly high in life you need to know how to build the web….

Think of a…..• Soft Drink

• Newspaper

• Car

• Tourist Place

• Cricketer

• Tennis Player

• Bollywood Actor

• Hollywood Actor

This is Branding

Be POSI IVE

T+

The EnvironmentThe Environment

YOU

Beware of the Bullets!Beware of the Bullets!

Other People’s

Behavior

Other People’s

Behavior

Ouch!

Negative Work

Environment

Negative

World

View

Changing

Environm

ent

Past Experiences

Determinism

Theory

- Dog eats dog . . . everyone fighting to get ahead

- No one appreciates your contributions

- Too much work . . . not enough help

- Deadlines are unrealistic

- Longer hours . . . additional work

- Financial Constraints

- Cut-throat competition - peer pressure

- Poor management / direction

- Uncertainty of future /Job insecurity

Negative Work Environment

BulldozersBulldozers

Snipers

Snipers

ExplodersExploders

ClamsClamsClamsClams

Patronizers

Complainers

Controllers

Backstabbers

Walking Wounded

Negatives

Gossips

Gossips

Brown Nosers

Sluggers

Sluggers

Whiners

Other People’s Behavior

CHANGE . . . CHANGE . . . Challenges our

paradigms Alters the way we

think Makes life more

difficult for a while Causes Stress Is an ongoing fact of

life

Challenges our paradigms

Alters the way we think

Makes life more difficult for a while

Causes Stress Is an ongoing fact of

life

“The only person who always

likes change is a wet baby”

Changing Environment

Ouch!

Ouch!

Ouch!

Bad experiences

Good experiences

Actually mixed experience

Bad experiences

Good experiences

Actually mixed experience

LEARNING THROUGH

RETROSPECTION

LEARNING THROUGH

RETROSPECTIONWow!

Wow!

Wow!

Past Experiences

GENETIC: My Grandparents did it to me. (Inherited traits)

PSYCHIC: My Parents did it to me. (Upbringing)

ENVIRONMENTAL: My Spouse, my Boss, the Company, the Economy, etc.. is doing this to me. (Surroundings)

Determinism Theory

You’re going to get hit!

The Problem With Dodging Bullets

The Problem With Dodging Bullets

Putting on the Armor

Putting on the Armor

Change

3 Things! Change

3 Things!

Why to Change ?Why to Change ?

How to Change Your Thinking

How to Change Your Thinking

THINKINGTHINKING

THINKINGTHINKING

Changes comefrom observing

Critically & Creatively in

every situation

Changes comefrom observing

Critically & Creatively in

every situation

How to Change Your Attitude

How to Change Your Attitude

ATTITUDEATTITUDEATTITUDEATTITUDE

ATTITUDEATTITUDE

Changes happen

personally from the

INSIDE OUT

How to Change Your Behavior

How to Change Your Behavior

BEHAVIORBEHAVIORBEHAVIORBEHAVIOR

BEHAVIOR

Changes take true assessment,

determination & discipline

Aiming the Changes

2010 2012

Dream V/S Career

Or…what!!!

Human ResourceFinance

Information

Technology

Marketing

International

Business

Retail

Med

ia

Value Addition thru CRC

Placement Cell

Student Body

Placement Officer

Presentation to Industries

Industry Interaction

Better Insight

Best Fit

Industry Recognition

Knowledge Resource Allocation

Corporate Relation Cell Model

The four fundamental capacitiesof people are to:

Learn

Think

Unique model of Talent Management

Relate Act

AQ = Action Quotient

CQ = Conceptual Quotient

RQ = Relationship Quotient

LQ = Learning Quotient

House of Talent

Oral skills

Aims at improving level of spoken English by using correct pronunciation, contextually correct usage of words, pitch

control through

Modulation in voice, removing stage fear through public speaking, etc

i. Elocutionii. Debatesiii. Story tellingiv. Role playsv. Jam Sessionsvi. Presentationsvii. Power Speechviii. Vocabulary Building, etc

Training the Naive

Writing skills

Keeping the grammatical eye open while writing, clarity of purpose & its concise reflection, correct use of tense and voice, avoiding tautology, report writing, etc

i. CV Designii. Job Applicationiii. Letter writingiv. Story Completionv. Reading Comprehensionvi. Agenda & Minutes

Training the Naive

NVC (Non Verbal Communication)

i. Punctuationii. Body Languageiii. Pantomiming

Professional skills

i. Mock Interviewsii. Group Exercises (GE)iii. Questionnaire Designingiv. Self Appraisalv. Environmental Sensitivityvi. Management Games

Training the Naive

Situational Analysis

Promptness in understanding an unstructured & unexpected situation & showing judgement in deciding a right course of action.

i. Case Studiesii. Simulationsiii. TATiv. Ethical Dilemmav. Ad hoc Actionvi. Psychoanalytical tests

Extemporei. Customer complaintsii. Making & Answering phone callsiii. Role of Spokesman

Training the Naive

A Classic Case of Miscommunication

In Center Harbor, local people recalls the day when Mr. Walter (T.V. Star) steered his boat into port.

Mr. Walter was amused to see in the distance a small crowd on shore waving their arms to greet him. He could barely make out their excited shouts: “Hello Walter, Hello Walter!”

As his boat came closer, the crowd grew larger, still yelling. Pleased at the reception, Mr. Walter tipped his white captain's hat, waved back, even took a bow.

But before reaching dockside, his boat abruptly jammed aground. The crowd stood silent. Mr. Walter suddenly realized what they'd been shouting: “Low water, low water!”

Analysis of Flawed Communication Process

Sender has idea

Warn boater

Sender has idea

Warn boater

Sender encodes message

“Low water!”

Sender encodes message

“Low water!”

Channel carries message

Message distorted

Channel carries message

Message distorted

Receiver decodes message

“Hello Walter!”

Receiver decodes message

“Hello Walter!”

• A pen

• A Notebook

• A Laptop

• A Bike

• Any FMCG product

• A Car

• A Robot

• or …. anything else in world

Management begins with

selling

Can you sell…..

Yourself

Need of the hour…..

• Attitude (sincerity/can-do/ownership/motivation)

• Grooming / Confidence

• Communication Skills

• General Awareness

• Basic Managerial Skills (Leadership, Time

Management, Team work, etc.)

• Basic Sales & Customer Service

• Domain Knowledge

• Work Experience

Self - Analysis

S.W.O.T.

Strength………………………………………………………………………………………………

Weakness………………………………………………………………………………………………………………………

Threats………………………………………………………………………………………………………………………

Opportunities………………………………………………………………………………………………

The more we sweat in practice….

the less we bleed in battle

By:Prof. Sandeep Sharma93101020229311111727prof.sandeeps@gmail.com