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Branding strategies for job opportunities

Date post:20-May-2015
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  • 1. Branding Strategies for Job Opportunities

2. You A process 3. Gearing up for To fly high in life you need to know how to build the web. 4. Think of a..

  • Soft Drink
  • Newspaper
  • Car
  • Tourist Place
  • Cricketer
  • Tennis Player
  • Bollywood Actor
  • Hollywood Actor

This is Branding 5. Be POSIIVE T + 6. The Environment YOU Beware of the Bullets! Ouch! Organization Society Other Peoples Behavior Negative Work Environment Negative World View Changing Environment Past Experiences Determinism Theory 7.

  • - Dog eats dog . . . everyone fighting to get ahead
  • - No one appreciates your contributions
  • - Too much work . . . not enough help
  • - Deadlines are unrealistic
  • - Longer hours . . . additional work
  • - Financial Constraints
  • - Cut-throat competition - peer pressure
  • - Poor management / direction
  • - Uncertainty of future /Job insecurity

Negative Work Environment 8. Bulldozers Snipers Exploders Clams Patronizers Complainers Controllers Backstabbers Walking Wounded Negatives Gossips Brown Nosers Sluggers Whiners Other Peoples Behavior 9.

  • Challenges our paradigms
  • Alters the way we think
  • Makes life more difficult for a while
  • Causes Stress
  • Is an ongoing fact of life

The only person who always likes change is a wet baby CHANGE . . . Changing Environment 10.

  • Bad experiences
  • Good experiences
  • Actually mixed experience

LEARNING THROUGH RETROSPECTION Ouch! Ouch! Ouch! Wow! Wow! Wow! PastExperiences 11.

  • GENETIC :My Grandparents did it to me. (Inherited traits)
  • PSYCHIC :My Parents did it to me. (Upbringing)
  • ENVIRONMENTAL :My Spouse, my Boss, the Company, the Economy, etc.. is doing this to me.(Surroundings)

DeterminismTheory 12. The Problem With Dodging Bullets Youre going to get hit! 13. Putting on the Armor Change3 Things! 14. Why toChange? 15. How toChange YourThinking THINKING Changes come from observing Critically & Creativelyin every situation THINKING 16. How toChange YourAttitude ATTITUDE Changes happen personally from the INSIDE OUT ATTITUDE 17. How toChange YourBehavior BEHAVIOR Changes take true assessment, determination & discipline BEHAVIOR 18. Aiming the Changes

  • 2010
  • 2012

19. Dream V/S Career Orwhat!!! Human Resource Finance Information Technology Marketing International Business Retail Media 20. Value Addition thru CRC Placement Cell Student Body Placement Officer Presentation to Industries Industry Interaction Better Insight Best Fit Industry Recognition Knowledge Resource Allocation Corporate Relation Cell Model 21.

  • The four fundamental capacities
  • of people are to:
  • Learn
  • Think

Unique model of Talent Management

  • Relate
  • Act

22. AQ = ActionQuotient CQ = ConceptualQuotient RQ = RelationshipQuotient LQ = LearningQuotient House of Talent 23.

  • Oral skills
  • Aims at improving level of spoken English by using correct
  • pronunciation, contextually correct usage ofwords, pitch control through
  • Modulation in voice, removing stage fear through public speaking, etc
  • Elocution
  • Debates
  • Story telling
  • Role plays
  • Jam Sessions
  • Presentations
  • Power Speech
  • Vocabulary Building, etc

Training the Naive 24.

  • Writing skills
  • Keeping the grammatical eye open while writing, clarity of purpose & its concise reflection, correct use of tense and voice, avoiding tautology, report writing, etc
  • CV Design
  • Job Application
  • Letter writing
  • Story Completion
  • Reading Comprehension
  • Agenda & Minutes

Training the Naive 25.

  • NVC (Non Verbal Communication)
  • Punctuation
  • Body Language
  • Pantomiming
  • Professional skills
  • Mock Interviews
  • Group Exercises (GE)
  • Questionnaire Designing
  • Self Appraisal
  • Environmental Sensitivity
  • Management Games

Training the Naive 26.

  • Situational Analysis
  • Promptness in understanding an unstructured & unexpected situation & showing judgement in deciding a right course of action.
      • Case Studies
      • Simulations
      • TAT
      • Ethical Dilemma
      • Ad hoc Action
      • Psychoanalytical tests
  • Extempore
      • Customer complaints
      • Making & Answering phone calls
      • Role of Spokesman

Training the Naive 27. A Classic Case of Miscommunication 28. In Center Harbor, local people recalls the day when Mr. Walter (T.V. Star) steered his boat into port.Mr. Walter was amused to see in the distance a small crowd on shore waving their arms to greet him. He could barely make out their excited shouts : Hello Walter, Hello Walter! 29. As his boat came closer, the crowd grew larger, still yelling. Pleased at the reception, Mr. Walter tipped his white captain's hat, waved back, even took a bow.But before reaching dockside, his boat abruptly jammed aground. The crowd stood silent. Mr. Walter suddenly realized what they'd been shouting:Low water, low water! 30. Analysis of Flawed Communication Process Senderhasidea Warn boater Sender encodes message Low water! Channel carries message Message distorted Receiver decodes message Hello Walter! 31.

  • A pen
  • A Notebook
  • A Laptop
  • A Bike
  • Any FMCG product
  • A Car
  • A Robot
  • or . anything else in world

Management begins with selling 32. Can you sell.. Yourself 33. Need of the hour..

  • Attitude (sincerity/can-do/ownership/motivation)
  • Grooming / Confidence
  • Communication Skills
  • General Awareness
  • Basic Managerial Skills (Leadership, Time
  • Management, Team work, etc.)
  • Basic Sales & Customer Service
  • Domain Knowledge
  • Work Experience

34. Self - Analysis 35. S.W.O.T. Strength Weakness Threats Opportunities 36. The more we sweat inpractice. the less we bleed in battle 37.

  • By:
  • Prof. Sandeep Sharma
  • 9310102022
  • 9311111727
  • [email_address]
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