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Branding Strategies in a Changing Marketing Enviroment

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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Branding strategies in a changing marketing environment (Indian context) S Ramesh Kumar Journal of Brand Management; Sep 2003; 11, 1; ABI/INFORM Global pg. 48
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Page 1: Branding Strategies in a Changing Marketing Enviroment

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Branding strategies in a changing marketing environment (Indian context)S Ramesh KumarJournal of Brand Management; Sep 2003; 11, 1; ABI/INFORM Globalpg. 48

Page 2: Branding Strategies in a Changing Marketing Enviroment

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 3: Branding Strategies in a Changing Marketing Enviroment

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Page 4: Branding Strategies in a Changing Marketing Enviroment

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