Branding: The Basics

Ssali Media Group • January 2015

It takes a village to build a brand.

-Brand Gap

Who are you?What do you do?Why does it matter?

Branding: The Basics

Branding is the process of connecting good strategy with good creativity. The stronger the brand, the greater the profit margin. -Brand Gap

Branding: The Basics

5AREAS OF COMMUNICATION

Distinctive

Branding: The Basics

Logoa symbol adopted by an organization to identify its products, uniform, vehicles, etc.

RelevanceBranding: The Basics

Website

Memorability

Branding: The Basics

Identity

Image courtesy of deviantart.com

ExtendibilityBranding: The Basics

Depth

Branding: The Basics

Social Media

BE AUTHENTIC.STAY TRUE.

QUESTIONS?

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